EG :: Volume #17

#1636: The motor reduces, electrically operated in addition

LNMTL needs user funding to survive Read More

Li Mingde dull looks at Feng Yu, if city in such a prohibition rule, then the motorcycle sales volume definitely seriously will be affected. 李明德呆呆的看着冯宇,如果城市在下了这么一条禁令,那么摩托车的销量肯定会受到严重影响。 In the city these second-hand motorcycle will flood the rural market, this was two markets simultaneously reduces. 城里那些二手摩托车会充斥到农村市场,这就是两个市场同时缩小了啊。 Fortunately, two years ago their Bing City Machinery does not have is expanding two rounds motorcycle output, but increases three rounds motorcycle output. One is three rounds profits is higher, moreover was Feng Yu said that reduced the risk. 还好,两年前他们冰城机械就没在扩大两轮摩托车的产量,而是增加三轮摩托车的产量。一个是三轮的利润更高,另外也是冯宇说的,降低风险。 Before they had not looked at risk are anything, but looks now. 之前他们还没看出来风险是什么,但是现在看出来了。 Because produces the motorcycle factory to be getting more and more, from initial several, to present over a hundred, causing the motorcycle profit to be getting more and more low. 而且因为生产摩托车的厂家越来越多,从当初的十几个,到现在的上百个,导致摩托车的利润越来越低。 net profit(s) Run of many motorcycle factory, only then about 2%, in other words wholesale price 5000 motorcycle, they can only gain 100. 很多摩托车厂子的纯利润,只有2左右,也就是说一台批发价5000块的摩托车,他们只能赚100块。 The majority of profits, were made by the retail merchant. Even if this, their also nobody withdraws, is always still making money. 大部分的利润,被零售商赚走了。即使是这样,他们也没有人退出,总是还在赚钱嘛。 Bing City Machinery motorcycle project profit, drops seriously. Is good is most visible because of their brand, the brand added value is highest. Although could not achieve a peak time time of profit, but currently also has about 15% profits, was the home is highest. 冰城机械的摩托车项目利润,也严重下降。好在他们品牌知名度最高,品牌附加值最高。虽然远达不到巅峰时候一倍的利润了,但是现在也还有15左右的利润,还是国内最高的。 Three rounds motorcycle aspects, profit also almost this. Although their market shares slide seriously, but they are the profit are still highest, can still control the motorcycle fixed price range. 三轮摩托车方面,利润也差不多这样。所以虽然他们的市场占有率下滑严重,但是他们依然是利润最高的,依然能左右摩托车的定价范围。 Naturally, they also provide a better service, particularly the post-sale service, will repair their Song River motorcycle person is also most. 当然,他们也提供更好的服务,尤其是售后服务,会修理他们松江摩托车的人也是最多的。 „Chief Feng, you already know that will have this prohibition rule, therefore does not make us expand two rounds motorcycle production lines, making us increase three rounds motorcycle output?” “冯总,你是不是早就知道会有这种禁令,所以才不让我们扩大两轮摩托车的生产线,让我们增加三轮摩托车的产量？” „This is an inevitable trend, if you think carefully, can want to understand. Two rounds motorcycle sales volumes definitely will be affected, our external trade, should also grow to the volumes of exports of other Southeast Asia countries particularly, therefore the overall sales volume, in 1-2 years will not have the too big change.” “这是一种必然趋势,你们要是仔细想,也能想明白。两轮摩托车的销量肯定会受到影响,我们对外出口,尤其是对东南亚其他国家的出口量应该还会增长,所以整体销量,一两年内不会有太大的变化。” „We are also vigilant, the market has been changing, our two rounds motorized output cannot continue to expand. Moreover must act according to the market demand, adjusts our vehicle types when necessary, therefore road race, all-terrain vehicle and other proportions will be getting higher and higher, the traditional street car, the cruise car(riage) and station wagon demand will reduce.” “不过我们也要警惕,市场一直在变化,我们的两轮摩托产量不能继续扩大了。而且要根据市场需求,随时调整我们的车型,所以公路赛、越野车等比重会越来越高,传统的街车、巡航车、旅行车需求量会减少。” „What is best, we can produce one to give dual attention to these performance low price motorcycle, can definitely once more selling well. However I also know that this is quite difficult.” “最好的是,我们可以生产出一款兼顾这些性能的低价摩托车,必然会再次热销。不过我也知道,这个比较难。” Li Mingde said: „Chief Feng, we also think. We plan to let our new model street cars, can enhance the cross-country performance, improves the speed, provides more comfortable stance feeling, and has both station wagon that type to be able the function of multi- loading.” 李明德却说道:“冯总,我们也是这么想的。我们打算让我们的新款街车,可以提高越野性能,提高速度,提供更加舒适的架势感,而且兼具旅行车那种能多装货的功能。” „Did you research and develop successfully?” Feng Yu is somewhat surprised, this type straddles zones the car(riage), not so was easy to do. “你们研发成功了？”冯宇有些惊讶,这种算是跨界车了,可不那么容易做。 „Success was actually successful, but the cost was too high, if to guarantee profit words, the selling price must want over 10,000. Compared with present mainstream 4,000-5,000 motorcycle, the price was too high. Therefore we are still studying, strive for one year, a cost reduction big truncation, letting the selling price below 7000, should have enough competitive power.” “成功倒是成功了,但是成本太高了,要是为了保证利润点话,售价得要10000以上。跟现在主流四五千的摩托车比起来,价格太高了。所以我们还在研究,争取一年内,将成本降低一大截,让售价在7000块以下,应该就有足够的竞争力了。” What is only a pity, now transportation and police ~ the department, fewer and fewer purchase motorcycle, instead purchases small car, otherwise the sales volume will be better. 只可惜的是,现在交通、警察~部门,已经越来越少的采购摩托车了,反而是采购小汽车,否则销量会更好。 However Government purchase small car, mostly is their Song River car, therefore he is not depressed. 但是政斧采购的小汽车,也多半是他们松江汽车,所以他也不算郁闷。 Feng Yu is very satisfied, Corporation gives such person management, is free from worry. 冯宇很满意,公司交给这样的人管理,多省心啊。 „Old Li, you thinks not to have, if the Gasoline price rose, will affect whether also the motorcycle sale?” “老李啊,你想过没有,如果汽油价格上涨了,是否也会影响摩托车销售？” „Does oil price rise? How can rise?” “油价上涨？怎么又要涨？” Words of oil price hike, affect may, not only motorcycle, car also seriously will be affected. On for example their little elfs, many office workers can afford, but has bought the person also said that cannot raise. 油价上涨的话,影响的可不只是摩托车了,就连汽车也会受到严重影响。就比如他们的小精灵,很多上班族都买得起,但是很多买了的人又说,根本养不起。 „Not only will rise this year, later the oil price will rise more is higher. Meanwhile, the electricity price will drop unceasingly.” Saying that Feng Yu smiles. “不但今年会涨,以后油价会越涨越高。但同时,电的价格会不断下降。”冯宇笑眯眯的说道。 The oil price rises, does the electricity price drop? 油价上涨,电价下降？ The Li Mingde eye is greatly bright: „Chief Feng, your meaning is, can the sales volume of electric car rise sharply?” 李明德眼睛大亮:“冯总,你的意思是,电动车的销量要大涨了？” „Electric car, although was inferior that the motorcycle speed is fast, but also represents is being safer. The selling price, the electric car is also cheaper. Moreover in later daily disbursement, electric car also saving. In addition does not have the exhaust emission, definitely will receive encouragement and support of country.” “电动车虽然不如摩托车速度快,但是也就代表着更加安全。销售价格来说,电动车也更加便宜。而且以后的日常支出上,电动车也更加的节省。再加上没有尾气排放,必然会受到国家的鼓励和支持。” „Electric car, will substitute gradually for motorcycle, becomes transportation vehicle that many people ride instead of walking, you said whether the sales volume will rise?” “电动车,会逐渐取代摩托车,成为很多人代步的交通工具,你说销量是否会上涨？” Not only motorcycle because of price factor, but also because of the policy of country, slowly substituted for the status of that riding instead of walking transportation vehicle by the electric car. This process may continue for several years, even dozens years, but this is the trend. 摩托车不只是因为价格因素,还因为国家的政策等,会慢慢的被电动车取代那个代步交通工具的地位。这个过程或许会持续十几年,甚至几十年,但这就是趋势。 Like car is also, in the future electrically operated car, fuel gas car and other sales volumes will be getting higher and higher. Various countries stemming from environmental aspect consideration, will thrust this kind of environmentally friendly energy car. Then car slowly will substitute for the electric car, becomes the main riding instead of walking transportation vehicle. 就像汽车也是一样,未来电动汽车,燃气汽车等销量会越来越高。各国出于环境方面的考虑,也会力推这类更加洁净能源的汽车。然后汽车就会慢慢的取代电动车,成为主要的代步交通工具。 „Chief Feng, we whether can rapidly expand the output of electric car?” “冯总,那我们是否要迅速扩大电动车的产量？” „This you study the decision, now the rapid expansion, the sales volume is not simply high. However after waiting for the sales volume to rise suddenly, we again expand, that fell behind. My suggestion is, now starts the slow gain in yield, simultaneously unceasingly promotion our technologies.” “这个你们自己研究决定吧,现在迅速扩大,销量根本没有那么高。但是等销量暴涨之后,咱们再扩大,那就落后了。我的建议是,现在开始缓慢的增加产量,同时不断的提升我们的技术。” „Once in the policy started to incline, was we expanded the capacity fast the time. This time, will not be far.” “一旦政策上开始倾斜了,就是我们快速扩大产能的时候。这个时间,不会太远了。” Even if now, Bing City Machinery is also Boss of domestic electric car market, is world Boss . Only is a Bing City Machinery volume of production and marketing, comparing favorably with many country all Corporation volumes of production and marketing. 就算是现在,冰城机械也是国内电动车市场的老大,也是全世界的老大。光是冰城机械一家的产销量,就比得上很多国家所有公司的产销量。 Naturally, because also China is the world electric car biggest market. In the European beautiful developed country, population are few, place is big, opens small car. 当然,也因为华夏是世界电动车最大的市场。在欧美发达国家,人口少、地方大,都是开小汽车的。 Now the home also encourages the electric car, but also merely encourages. After the motorcycle prohibition rule is issued, in policy will definitely have some inclines, the sale of electric car, definitely also will welcome when the time comes rises sharply. 现在国内也鼓励电动车,但也仅仅只是鼓励罢了。等到摩托车禁令下来之后,政策上必然会有一些倾斜,到时候电动车的销售,肯定又会迎来大涨。 Was only a pity that the profit of electric car is not high, Bing City Machinery, other domestic Corporation, the profit margin is fortunately similar to motorcycle. 只可惜电动车的利润也并不高,冰城机械这边还好,国内的其他公司,利润率跟摩托车差不多。 „Old Li, must remember, when the project is hottest, how must consider to develop carefully. Does not take a road to arrive black, issue that must consider to reform.” “老李,一定要记住,在项目最火的时候,也要仔细考虑如何发展。不要一条路走到黑,要考虑转型的问题。” In the past Bing City Machinery from the agricultural tools and machinery to motorcycle, arrived at small car again, then made the electric car, each had related, but also differed from. 当年冰城机械从农机具到摩托车,再到小汽车,然后又做电动车,每一个都有所相关,但也有所不同。 Such advantage is, no matter which makes money, Bing City Machinery can make money, moreover momentarily can adjust, the transform outmoded habit and custom, guarantees the Corporation profit. 这样的好处就是,不管哪一个赚钱,冰城机械都能赚钱,而且随时可以调整、优化产业结构,保证公司的利润。 „Chief Feng felt relieved that we record, will not have the problem absolutely. Right, that motorcycle that previous time you said that Corporation has done, this time came me to have one.” “冯总放心,我们都记着呢,绝对不会出现问题。对了,上次你说的那个摩托车,公司已经做出来了,这次来我带了一辆。” Feng Yu great happiness: „Did? Good, a while I have tried!” 冯宇大喜:“做出来了？太好了,一会儿我去试试！” ...... ……
To display comments and comment, click at the button