EG :: Volume #17

#1606: The innovation cannot feel strange

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On Monday Feng Yu to Corporation, everybody saw the Feng Yu complexion is not very good. 周一冯宇到了公司,大家看到冯宇脸色不是很好。 Wu Zhigang reports the work time asked: „Does Boss, what troublesome matter have?” 吴志刚过来汇报工作的时候问道:“老板,是不是有什么麻烦事儿？” He has thought for quite a while, Taihua Holding Group all are normal, was that side the Wind & Rain Holding Company group has problems? But has not seen Boss to telephone, or looks at the mail. 他想了半天,泰华控股集团这边一切都正常啊,难道是风雨控股集团那边出问题了？但也没看到老板打电话,或者看邮件啊。 Feng Yu beckons with the hand: „All right.” 冯宇摆摆手:“没事儿。” Corporation is all right, but he this weekend, always thought that on the local tyrant has not washed cleanly, the rank taste of river water, will dawdle the local tyrant next time, did not go to the riverside! 公司没事儿,但是他这个周末,总是觉得土豪身上没洗干净,有一股河水的腥味儿,下次遛土豪,再也不去河边了！ „Boss you , if all right, our here has an issue, everybody cannot argue, do you look with making a decision?” “老板您要是没事儿的话,我们这边有个问题,大家争论不下,您看着给拿拿主意？” Feng Yu walks after the desk, sits to the sofa on: „Sat down to say.” 冯宇从办公桌后走出来,坐到沙发上:“坐下说。” inner heart is depressed, he Monday morning will not come Corporation, wants to have a look at Corporation whether has any matter, quite makes him put behind this worry. 要不是内心郁闷,他才不会周一早上就来公司呢,就是想看看公司是否有什么事儿,好让他忘却这点烦恼。 Wu Zhigang turns on the folder on hand, gives Feng Yu a document: „That side Wind & Rain Design Co. designed a new cell phone contour, the Jiang Wanmeng ginger always said is very good, but Xu Lihua allow Zong did not say good, both sides were unyielding.” 吴志刚打开手上的文件夹,将一份文件递给冯宇:“风雨设计那边设计出了一款新的手机外形,姜万猛姜总说很好,但是许立华许总说不行,双方争执不下。” „Us has studied, is not good to judge. The ginger always wants to make the Wind & Rain cell phone leave this, but allow Zong said that this model of cell phone definitely meets unmarketable.” “我们这边研究了一番,也不好评判。姜总想让风雨手机出这款,但是许总却说这款手机肯定会滞销。” Can a cell phone contour, have such big argument? Said, this contour very alternative? 一个手机外形,能有这么大的争论？这么说,这款外形很另类了？ Feng Yu opens the document, saw the configuration design of this model of cell phone. 冯宇打开文件,看到了这款手机的外形设计。 Heaves in sight, is a block, right, is the square block. 映入眼帘的,是一个方块,没错,就是正方形的方块。 The entire block, is a screen, but this model of cell phone does not touch the screen, but slippery screen. Pushes the screen upwardly, below can reveal ~ comes out a keyboard. 整个方块,就是一个屏幕,但这款手机并不是触屏的,而是滑屏的。将屏幕向上推,下面会露~出来一个键盘。 This design, the Feng Yu previous generation sees Nokia to have similar design, probably is a model of music cell phone, at that time because of the exterior design of bright eye, sale probably also good. 这种设计,冯宇前世见到喏基亚有类似的设计,好像还是一款音乐手机,当时因为亮眼的外观设计,销售好像还不错。 However probably aims at the US market, home not selling. 不过好像只是针对米国市场的,国内并没有的卖。 Must say Nokia in the exterior design of cell phone, had many innovative attempts, for example that model of famous lipstick cell phone of first two years of listing, the contour is the same with lipstick, slender configuration, at that time this exterior design, but also has won the red point prize. 要说喏基亚在手机的外观设计上,也曾经有过多种创新性尝试,比如前两年上市的那款著名的口红手机,外形跟一支口红一样,细长型的,当时这款外观设计,还拿到了红点奖。 However the result, has not sold many, the light has the outward appearance, is not useful, the function dregs passed. 但是结果呢,根本没卖出去多少,光有外观,有个屁用,功能渣透了。 However it is said in Japan market, um, because some vibration functions( understood that cannot drive). 不过据说在岛国市场销售还可以,嗯,因为有震动功能（自己理解,不能开车啊）。 The screen in the middle, two sides is the cell phone of keyboard, finally naturally also throws the street. 还有屏幕在中间,两边是键盘的手机,结果自然也是扑街了。 The screen is so small, although the function is good, but the machine appears very unwieldy . Moreover the contour likely is video game(s), actually could not play anything to play, answered the telephone the time, the signal was not quite good. 屏幕那么小,功能虽然不错,但是机器显得十分笨重,而且外形像是游戏机,却玩不了什么游戏,接电话的时候,信号也不太好。 Is a model of leaf cell phone, is only sells in Europe and America, attracted some female users actually, but the sales result is not quite good. 还有就是一款树叶型的手机,也是仅在欧美销售,倒是吸引了一些女性用户,不过销售成绩也不太好。 Is their n90, to seize photograph cell phone fashionable concept, they the n90 design is the same with small dv, the camera and screen can revolve, the Failed place is also same, that is dv equally is unwieldy, the normal person is very difficult a hand to grip, only if these big basketball players, their palms are quite generally big. 还有就是他们的n90,为了抢占拍照手机这个时尚概念,他们将n90设计的跟一台小型dv一样,摄像头和屏幕都可以旋转,不过失败的地方也是一样,那就是跟dv一样笨重,正常人很难一只手握住,除非是那些高大的篮球运动员,他们手掌一般比较大。 It looks like in Feng Yu, the innovation is very good, but innovates is not equal to strangely. Moreover words that innovates, must pay great attention to the functionality and usability, 在冯宇看来,创新是很好的,但是创新并不等于奇怪。而且创新的话,也要注重功能性和实用性, Like the present, although other Wind & Rain s3 + and intelligence machines are very hot, but that is the influence that the advertisement blots out the sky, everybody to fight for the future market. 就像现在虽然风雨s3+和其他智能机很火,但那是广告铺天盖地的影响,大家为了抢夺未来的市场。 Real situation, the sales volume of function machine leads. And now the function machine main two functions, are photograph and music. 真实的情况呢,还是功能机的销量遥遥领先。其中现在功能机最主要的两点功能,就是拍照和音乐。 Also because of this point, making the AIWA music cell phone sales volume better and better, Hajime Yagyu is the scenery is these days infinite in Japan, because of their model of music cell phones, must become in the music cell phone history the sales volume highest! 也是因为这一点,让aiwa的音乐手机销量越来越好,柳生肇这段时间在岛国都是风光无限,因为他们的一款音乐手机,要成为音乐手机历史上销量最高的了！ Feng Yu looked at Wind & Rain Design Co. to make the configuration design of this model of cell phone, as if route of footstep musician machine good. If strengthens other aspects, as if is not quite easy. 冯宇看了风雨设计弄得这款手机的外形设计,似乎走音乐手机的路线更加的好。要是强化其他方面,似乎都不太容易。 Moreover Feng Yu indistinct remember, previous generation that cell phone best design. 而且冯宇隐约想起来,前世那款手机最牛的设计了。 It is not the gate, but is the spin lid. 90 degrees revolving, and has place that a similar key buckles, can this cell phone, tie up with the key directly in the same place. 不是滑盖,而是旋盖。90度旋转,且拥有一个类似钥匙扣的地方,可以将这个手机,直接跟钥匙拴在一起。 Naturally, can a flash puppet of hitch Bluetooth, once there is a cell phone to come the electricity or the short note, that puppet will glitter seven color neon, receives the girl to welcome very much. 当然,也可以栓一个蓝牙的闪光玩偶,一旦有手机来电或者短信,那个玩偶就会闪烁出七彩的霓虹,很受女孩子欢迎。 And this model of cell phone is quite exquisite, the girl is taking also quite the convenience with the hand. The cell phone that too sinks greatly, was not favored by the girl. 并且这款手机比较小巧,女孩子用手拿着也比较方便。太大太沉的手机,一直都不受女孩子青睐。 Feng Yu will turn in the future, the second page of also designs, that increases a wrist belt this model of cell phone, turns into an appearance of wrist watch. 冯宇往后翻,第二页还有一个设计,那就是将这款手机添加一个腕带,变成一个腕表的样子。 The Wind & Rain cell phone has introduced a model of wrist watch cell phone actually, the echo is average, cannot become the principal aircraft type. Feng Yu knows that Jiang Wanmeng had thought the cell phone of wrist watch style is very good, it seems like that this also moves a Jiang Wanmeng point. 风雨手机倒是推出过一款腕表手机,反响平平,没能成为主力机型。冯宇知道,姜万猛一直觉得腕表样式的手机很好,看来这也是打动姜万猛的一点。 However the shortcoming of wrist watch cell phone is also very obvious, that is meets to telephone or send the short note the time is not quite convenient, this was denounced by many consumers. 不过腕表手机的缺点也很明显,那就是接打电话或者发短信的时候不太方便,这点被很多消费者诟病。 Although Jiang Wanmeng said that can provide the bluetooth earphone, but is everyone likes having the earphone, moreover wears the person of eyeglasses, has the earphone is not specially comfortable. 虽然姜万猛说,可以配备蓝牙耳机,但是不是每个人都喜欢戴耳机的,而且戴眼镜的人,戴耳机也不是特别舒服。 Feng Yu also discovered that the wrist watch cell phone, actually is also a wrong innovation. Even if changes into touches the screen, similarly also has to meet to telephone not the convenient issue, but this creativity can remain, in the future after reducing the function, can introduce the children's cell phone, will add a positioning function, should receive the liking of child and guardian. 冯宇也发现,腕表手机,其实也是一种错误的创新。即使换成触屏的,同样也有接打电话不方便的问题,不过这个创意可以留着,未来缩减功能后,可以推出儿童手机,添加一个定位功能,应该会受到小朋友和家长的喜欢。 Child that many secrets, cannot speak to the telephone loudly. 小朋友没那么多秘密,可以对着电话大声说话。 However now, is not good, technically can achieve actually, but the production cost and use cost were too high. 但是现在嘛,还是不行,技术上倒是能做到,但是生产成本和使用成本太高了。 Feng Yu puts out the pen, has made the simple point revision in the first design drawing, his natural picture is not quite good, but labels some arrows, then described to achieve with the writing. 冯宇拿出笔,在第一张设计图上进行了简单点的修改,他当然画的不太好,但是标注一些箭头,然后用文字描述一下还是能做到的。 After changing, Feng Yu gives Wu Zhigang document: „Just did the child, have a look at such design is good?” 改完之后,冯宇将文件递给吴志刚:“刚子,看看这样设计是不是好很多？” After Wu Zhigang looked, the eye is greatly bright: „Boss is fierce, the words of such design, will definitely attract many girls to like, on my wife's cell phone likes hanging some widgets, moreover she attaching great importance to the contour has also surpassed the function.” 吴志刚看了之后,眼睛大亮:“还是老板厉害,这样设计的话,肯定会吸引许多女孩子喜欢,我老婆的手机上就喜欢挂着一些装饰物,而且她对外形的重视也超过了功能。” Feng Yu happily smiles: „First-generation words, the screen uses ordinary, the Second Generation words, change into touch the screen, but the keyboard simultaneously does not cancel. The principal function is the music, assistance is the photograph, the localization is the female user, you thought that what brand suits?” 冯宇得意一笑:“第一代的话,屏幕就用普通的,第二代的话,换成触屏的,但是键盘同时并不取消。主打的功能是音乐,辅助是拍照,定位就是女性用户,你觉得适合什么品牌？” Wu Zhigang thinks: „Although I do not prefer very much, but I think that this model of cell phone the music cell phone concept of design very suitable AIWA, could in the hand of AIWA, turns into a best-selling machine sovereign once more!” 吴志刚想了想:“虽然我很不情愿,但是我个人以为,这款手机的设计很适合aiwa的音乐手机概念,或许能在aiwa的手中,再次变成一款畅销的机皇！” Feng Yu satisfied nod: „Goes, informing Old Jiang, the wrist watch cell phone to postpone the production, this configuration design, sold to AIWA, the words of function, making them discuss with AIWA. The Old Xu that side you also inform, our cell phone research and development, insisted that several points that we said cannot vacillate.” 冯宇满意的点点头:“去吧,通知老姜,腕表手机延后生产,这个外形设计,卖给aiwa了,功能的话,让他们跟aiwa去商量吧。老许那边你也通知一下,我们的手机研发,坚持我们说的那几点不能动摇。” „Informs that side Wind & Rain Design Co., the contour innovation is very good, but the innovation is not equal to strangely, must consider the usability. The outward appearance is attractive, if impractical, then all are useless.” “还有通知一下风雨设计那边,外形创新很好,但是创新不等于奇怪,要考虑实用性。外观再漂亮,如果不实用,那么一切都是白搭。” ......( To be continued.) ……(未完待续。)
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