EG :: Volume #16

#1561: Was Feng Yu mistaken?


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The Tom grandson announced suddenly that enters the liquid crystal dull domain comprehensively, will give gradually up the plasma market. 汤姆孙忽然宣布,全面进入液晶平板领域,会逐渐放弃等离子市场。 After this news comes out, has caused the sharp shock of field. 这个消息出来以后,引起了业界的强烈震动。 One of world topest electric appliance Corporation announced this news, and before was one of the firm support plasma manufacturer giants, this made many people think that the liquid crystal did compare the plasma to have the superiority really? 世界最顶尖的电器公司之一宣布这个消息,并且之前还是坚定的支持等离子的厂商巨头之一,这让很多人不禁想到,难道液晶真的比等离子更有优势吗? Plasma technology temporarily strong in liquid crystal, but the biggest problem, is the Japan manufacturer dominates the technology, is not willing to share with other manufacturers. 等离子技术暂时还是强于液晶的,但最大的问题,就是岛国厂商把持技术,不愿意与其他厂商共享。 The Tom grandson, Four Star Group and other top Company fall behind to the second camp, do not say that likely is Taiwan and other Company, completely is in the third camp. 汤姆孙、四星集团等顶尖企业都落后到第二阵营呢,更不要说像是宝岛企业,完全处于第三阵营。 The profit of plasma TV is truly high, however the majority of profits, were made by the Japan manufacturer. Under Song, Sony and Xia Pu and other Japan had formed an alliance, they grabbed the plasma TV 80% market shares, over 90% profits! 等离子电视的利润确实高,但是大部分的利润,都被岛国厂商赚走了啊。淞下、嗦尼、夏谱等岛国形成了一个联盟,他们占据了等离子电视80的市场份额,90以上的利润! Tom grandson and other Corporation, not only the market share is not high, the profit margin could not have compared the opposite party. The Japan manufacturer little has not gained actually, but they have neglected an issue, when thrust plasma TV only remaining their Japan manufacturers, will also sell so? 汤姆孙等公司,不但市场占有率不高,利润率还比不上对方。岛国厂商倒是没少赚,但是他们忽略了一个问题,当力推等离子电视的只剩下他们岛国厂商的时候,还会这么好卖吗? The consumers will not consider any gradation the little superiority, the color range little superiority, or the superiority in other aspects. In their opinion, spends certain money, buys them to think that the good product was good, this good, very big reason is the performance-to-price ratio. 消费者才不会考虑什么灰度的一点点优势,色域的一点点优势,或者其他方面的优势。在他们看来,花一定的钱,买到他们认为不错的产品就行了,这个不错,很大的原因就是性价比。 Because in the brand, the Japan manufacturer does not have what superiority. 因为在品牌上,岛国厂商并没有什么优势。 Sometimes a better thing, not necessarily was accepted by the consumer. For example in communications sector, on the power loss, the voice quality or the security, the dma technology must surpass gsm, but the result, more users have still chosen gsm. 有时候更好的东西,并不一定被消费者所接受。比如在通信领域,无论是在功耗、语音质量还是安全性上面,dma的技术是要优于gsm的,但是结果呢,更多的用户依然选择了gsm。 But the future communication development, is by the gsm promotion, 2 g , 3 g , 4 g , etc. , to promote. Dma that is too cultured to be appreciated by the masses actually, disappearing slowly in time perpetual flow. 而未来的通信技术发展,还是以gsm升级的,2g,3g,4g等,一路提升上来。倒是曲高和寡的dma,慢慢的泯灭在时间长河中了。 However Feng Yu thinks that most important reason, is the progressive speed of LCD technology, is the beforehand many people have not thought. Studied this person in aspect to be many, numerous small progress unified, turned into such huge progress. 不过冯宇认为最重要的原因,就是液晶技术的进步速度,是之前很多人都没想到的。研究这方面的人多了,众多微小的进步结合起来,就变成了这么巨大的进步。 The technology advancements of these year of plasma, if three-steps, then the progress of LCD technology, is jump-promoted. 这些年等离子的技术进步,如果说是三步走的话,那么液晶技术的进步,就是三级跳。 Now externally, the liquid crystal and plasma differ fewer and fewer, the average consumer, is a cheaper liquid crystal is obviously good . Moreover the service life is longer, not easy bad. 现在在外观上,液晶与等离子相差越来越少,普通用户来看,明显是更加便宜的液晶好,而且使用寿命更长,不容易坏。 That plasma TV, went bad has cultivated one time to take much money, the liquid crystal was different. 那个等离子电视,坏了修一次都要好多钱,液晶就不同了。 Moreover liquid crystal from ld to led , etc., has similar tt technology, the ips technology, the tn technology, the pva technology, the mva technology, the pa technology wait / etc. many and varied new LCD technologies research and develop successfully. 而且液晶从ld到led等,其中还有类似tt技术,ips技术,tn技术,pva技术,mva技术、pa技术等等多种多样的新液晶技术研发成功。 And some are Wind & Rain Electronics , etc. researched and developed successfully, some are that side Four Star Group, but also some unexpectedly are the Japan manufacturers, although they the Lord make the plasma TV, but makes the liquid-crystal display. In other words, currently changing with each new day of LCD technology development, everybody had own main attack direction. 其中有的是风雨电子等研发成功的,有的是四星集团那边,还有的竟然是岛国的厂商,他们虽然主做等离子电视,但还是做液晶显示器。也就是说,现在液晶技术发展的日新月异,大家都有了自己的主攻方向。 Although the detailed standard is different, but at least follows the liquid crystal the primary standard. The standard promotion, has the important influence to the product. 虽然详细标准不同,但至少都遵循液晶的基本标准。标准的普及和推广,对产品有着至关重要的影响。 Liquid crystal standard controlling in Japan manufacturer there, they call on others to with them be the same, if different, made a mistake. Only this point, made Company of many production plasma TV owe. 液晶标准把控在岛国厂商那里,他们要求别人都要跟他们一样,如果不一样,就是错了。单凭这一点,就让很多生产等离子电视的企业亏了。 Just started to make money probably, but along with the standard promotion, their technologies could not achieve, backwardness slowly, three years, made them fall behind were too many, has dropped out the team. 刚开始好像赚钱,但是随着标准的升级,他们的技术达不到,慢慢的落后,三年时间,就让他们落后了太多,掉出了队伍。 Reason that Feng Yu insisted that must develop the liquid crystal skillet, one is the memory of previous generation tells him, afterward the liquid crystal had defeated the plasma, moreover is a very obvious point, the applied range of liquid crystal is more widespread. 冯宇之所以坚持要发展液晶平板技术,一个是前世的记忆告诉他,后来液晶将等离子打败了,另外也是很明显的一点,液晶的应用范围更加广泛。 The single is a cell phone, in the future will need the technology in this aspect unceasingly to progress, do not say that also has the plate, computer, television and other aspects. 单只是手机,未来就需要这方面的技术不断进步,更不要说还有平板、电脑、电视等多个方面。 Lets truly the plasma suffers a loss, in 08 years, the economic crisis, the high-cost plasma TV all of a sudden fell into the trouble of unmarketable, thus lets proportion of the liquid crystal in panel TV, has surpassed 80% at one fell swoop! 真正让等离子吃大亏的时候,就是在08年,经济危机,价格高昂的等离子电视一下子就陷入了滞销的麻烦,从而让液晶电视在平板电视中的占比,一举超过了八成! But at that time still in Company of management plasma TV, started to lose money, the liquid crystal entered the golden period truly. 而那时候还在经营等离子电视的企业,都开始赔钱,液晶电视真正进入了黄金时期。 The present liquid crystal, is very thick, but along with the renewal of led technology, making the liquid crystal more and more thin. led is not the new technology, the person but who attached great importance to before are not many, everybody has regarded a light bulb it. 现在的液晶电视,还是很厚,但是随着led技术的更新,让液晶电视变得越来越薄。led不是什么新技术,但是之前重视的人并不多,大家只是将其当成了一种灯泡。 The liquid crystal itself does not shine, needs the back light illumination. led can make the photo source smaller, can make the television thinner. From placing television cabinet, turns into the wall hanging. 液晶本身是不发光的,需要背光照明。led能让光源变得更小,就能让电视变得更薄。从放在电视柜上,变成壁挂。 The sustained progress of LCD technology, brings a higher profit to Taihua Holding Group and their allies. Naturally, now light in panel TV, although the sales volume short time of liquid crystal seemed like must be able to meet as an equal with the plasma, but in fact, the profit was actually inferior to the plasma. 液晶技术的持续进步,会给泰华控股集团和他们的盟友带来更高的利润。当然,现在光是在平板电视方面,虽然液晶的销量短时间看似要能跟等离子分庭抗礼了,但实际上,利润却远不如等离子。 Also is this reason, making the Tom grandson not be willing to withdraw from the plasma market. Although they accepted the suggestion of Feng Yu, but decides the double thread strategy. 也是这个原因,让汤姆孙不愿意退出等离子市场。所以虽然他们接受了冯宇的建议,但还是决定双线策略。 Tom grandson's announcement, making the Japan manufacturer congratulate each other on the difference. As the matter stands, they in the plasma biggest enemy, only then four stars and lg of South Korea, have defeated South Korea again, they can monopolize the plasma market. 汤姆孙的这个公告,让岛国厂商就差弹冠相庆了。这样一来,他们在等离子方面最大的敌人,就只有南韩的四星和lg了,再打败了南韩,他们就能独占等离子市场了。 The market is so big, moreover is expanding, since the Tom grandson must withdraw gradually, they should expand, eats up the market that the Tom grandson lets, so as to avoid the manufacturers by South Korea was profited. 市场这么大,而且还在扩张中,既然汤姆孙要逐渐退出,那他们就应该扩张,将汤姆孙让出来的市场吃下,免得被南韩的厂商占了便宜。 Therefore Japan these manufacturer high levels meet once more, discussed how the market share should divide. What a pity their this alliances, is quite loose, because they are also the competitors. 于是岛国的那些厂商高层再次碰头,商量一下市场份额该如何划分。可惜他们这个联盟,也比较松散,因为他们本身也是竞争对手啊。 Under Song is world plasma Boss , initially he drew Japan other manufacturers to come, to jointly control market. Now market developed unusual was good, he can look that Sony and other Corporation did do in a big way? 淞下才是世界等离子的老大,当初他拉岛国的其他厂商进来,就是为了联合掌控市场而已。现在市场已经开拓的非常好了,他又怎么能看着嗦尼公司做大呢? Therefore under Song makes the decision secretly, must expand the production line of plasma TV, not only need seize the market that the Tom grandson lets, but must make the Tom grandson earlier withdraw from the plasma market. 于是淞下暗暗做出决定,要扩大等离子电视的生产线,不但要抢占汤姆孙让出来的市场,还要让汤姆孙更早的退出等离子市场。 Sony and Xia Pu and other Company are also this idea, they must by their capacity expansion, be enhanced their right to speak, can't under Boss always Song of this alliance? 嗦尼、夏谱等企业也是这个想法,他们要让自己的产能扩大,提高自己的话语权,不能这个联盟的老大总是淞下吧? The year before last was you, last year was you, this year is you, that next year should be one's turn me? 前年是你,去年是你,今年还是你,那明年该轮到我了吧? So long as there is a maximum sales volume, highest profit, then can obtain the biggest right to speak. 只要有最大的销量,最高的利润,那么就能得到最大的话语权。 Meanwhile, but also the Taiwan plasma factory that struggled desperately was also seeing the dawn, was short of a giant to compete, they had more opportunities. 与此同时,还在苦苦挣扎的宝岛等离子厂家也看到了曙光,少了一位巨头竞争,他们就有更多的机会了。 As the matter stands, they in the opportunity in plasma TV profession emerging, was bigger. 这样一来,他们在等离子电视行业中脱颖而出的机会,也就更大了。 It looks like in these plasma manufacturers, the Tom grandson has made an extremely wrong decision. Especially hearsay decision listened to the suggestion of Feng Yu, they are the secret ridicules. 在这些等离子厂商看来,汤姆孙是做出了一个极其错误的决定。尤其传闻这个决定是听了冯宇的建议,他们更是暗暗嘲笑。 Your Feng Yu is not each investment is right? Has not thought that you have being mistaken time? 冯宇不是每一次投资都是对的吗?没想到,你也有看走眼的时候? ...... …… ps: Today is very unhappy, the payment for published piece was buckled one-sixth also much, it is said counts the mistake, couple days ago still blew with you in the group flamboyant seeks the comfort( to be continued.) ps:今天很不开心,稿费被扣了1还多,据说是统计错误,前几天还在群里跟你们吹牛逼呢求安慰(未完待续。)
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