EG :: Volume #16

#1545: Car(riage) business disparity

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A Feng Yu red package sends, is noon, he goes to that side Li Mingde to have a look on the way, is pays new year's call. 冯宇一圈红包发下来,已经是中午了,他顺道去李明德那边看看,也算是拜个年。 „Old Li, was the body all right?” A while ago, Li Mingde was looked up the diabetes suddenly, the whole person spirit time difference. “老李,身体没事儿了吧？”前段时间,李明德忽然被查出来糖尿病,整个人精神顿时差了许多。 However the doctor said that is not quite serious, does not need to hit the insulin, usually controls the diet, perhaps takes orally the insulin not to need. 不过医生说不太严重,也不需要打胰岛素,平时控制饮食,或许连口服胰岛素都不需要。 At that time old Li Zhi met with Feng Yu telephones to resign, but also frightened Feng Yu to jump. Is good to have a false alarm, the person is all right, has not disrupted the plan of Feng Yu. 那时候老李直接跟冯宇打电话要辞职,还吓了冯宇一跳呢。好在是虚惊一场,人没事儿,也没打乱冯宇的计划。 „My body has been all right, doctor said that I am frighten myself. This is hospitalized for one week, has recuperated, was probably healthier.” Li Mingde saying with a laugh. “我身体没事儿了,医生说我就是自己吓唬自己。这住院一个星期,调理了一下,身体好像还更好了。”李明德笑呵呵的说道。 „Recently I thought our Song River car development good of , the battery-powered bicycle sells is also better and better, sale of motorcycle, has not disappointed me, you have lasting achievements.” “最近我看咱们的松江汽车发展的还行,电动自行车卖的也是越来越好,摩托车的销售,也没让我失望,你功不可没啊。” „My anything has lasting achievements, biggest merit, but must be others Li Dafu. After others have become the president, a series of measures, making our cost drop much, the efficiency also enhanced, the profit also increased much.” “我什么功不可没啊,最大的功劳,还得是人家李大福的。别人当上了总裁之后,一系列的措施,让咱们成本下降了不少,效率还提高了一些,利润也是增加了不少呢。” Li Mingde said words time, quite some sighed that he also felt, he was old. Perhaps in less than three years, this Corporation should hand over in Li Dafu. 李明德说句话的时候,颇有一些感叹,他也感觉,自己是老了。或许用不了三年,这公司就应该交到李大福手里了。 Moreover initially with him together in the factory old person, had retired. He discovered more and more that the idea could not follow probably, he did not have the young time stirs up ~ sentiment, thought own this for a lifetime, was content very much. 而且当初跟他一起在厂子里的老人,很多都已经退休了。他越来越发现,观念好像跟不上了,他也没了年轻时候的激~情,觉得自己这一辈子,很知足了。 „Was right, our new cars, heard that immediately wanted the winding?” Asking that Feng Yu has a relish. “对了,我们的新车,听说马上要下线了？”冯宇饶有兴致的问道。 „Right, this is a car(riage) department of brand-new design, the contour attractive, performance also prominent, was you had said that sedan ran.” “没错,这是一款全新设计的车系,外形更加的漂亮,性能也更加的突出,就是你曾经说过的那种轿跑。” After Song River car has promoted the race car, Feng Yu proposes the concept that this sedan had run with them, unifies the mobility of usability and race car of passenger vehicle, satisfies many car buyers, wants the performance of race car, has to want the usable request of passenger vehicle. 当松江汽车推出了跑车之后,冯宇就跟他们提过了这个轿跑的概念,将轿车的实用性与跑车的运动性结合起来,满足很多购车者,既想要跑车的性能,有想要轿车的实用性的要求。 Moreover the sedan runs, although to passenger vehicle and race car, some shortcomings, but is externally popular, this is also the Song River car preparation vigorously attacks the vehicle type of foreign market. 而且轿跑虽然相对于轿车和跑车,都有一些缺点,但在国外可是非常受欢迎,这也是松江汽车准备大力进攻国外市场的一款车型。 „Is very good, when the time comes promotes overseas, good that can definitely sell.” Saying of Feng Yu applause. “很好啊,那到时候推广到国外,肯定能卖的不错。”冯宇赞许的说道。 „Chief Feng, but currently has an issue, our Song River car these years manage, are good in Asia and Eastern Europe, if this model of car(riage) internally sells, I can guarantee that the sales volume will be good. But if attains the overseas, perhaps somewhat was difficult. A most important point, our car(riage)s have not taken any heavyweight award item.” “冯总,可是现在有个问题啊,咱们松江汽车这些年经营的,在亚洲和东欧还不错,这款车如果只是在国内卖,我敢保证销量会非常好。但是如果拿到国外,恐怕就有些难了。最重要的一点,咱们的车没拿过什么重量级的奖项啊。” „Our car(riage)s, are these year of prizes few?” “咱们的车,这些年获奖很少吗？” „Pours also much, the domestic award item, we were take. Eastern Europe, Southeast Asia, even the entire Asia, we also obtained many prizes, although could not have compared the Japan car(riage) department, but has surpassed the car(riage) of South Korea.” “倒也不少,国内的奖项,咱们是拿遍了。东欧的,东南亚的,甚至整个亚洲的,咱们也得到了不少奖,虽然还比不上岛国车系,但是已经超过了南韩的车。” „A bigger award item, we have not taken. Like any world year best car(riage) prize, the German red point design award, the US industrial design honorable mention, the German i design prizes, the European Car of the Year prize, the North American Car of the Year prize, the World Car of the Year prize, the global annual sends motor top-notch, the international year sends motor best wait / etc., we one time has not resulted.” “可是更大的奖项,咱们就没拿过了。像什么世界年度最佳车奖,还有德国红点设计大奖,米国工业设计优秀奖,德国i设计奖等,欧洲年度风云车奖,北美年度风云车奖,世界年度风云车奖,全球年度十佳发动机,国际年度最佳发动机等等,我们一次都没得过。” Feng Yu stares the big eye: „Are these top awards of world car profession? We hasn't one time resulted in?” 冯宇瞪大眼睛:“这些都是世界汽车行业的顶尖大奖吧？我们一次都没得过？” These many prizes, on round also this wheel? 这么多奖,轮也该轮上了吧？ „One time does not have, the European Car of the Year, our country Ao Daoshi was nominated, but first round brushed out. As for other, we nominate do not have!” Li Mingde is also depressed. “一次都没有,欧洲年度风云车,我们的国奥倒是被提名了,可是第一轮就被刷掉了。至于其他的,我们连提名都没有！”李明德也是郁闷不已。 As China and Eastern European biggest car(riage) business, similarly is the year volume of production and marketing 1 million large-scale car(riage) business, unexpectedly links a time world-class award item not to attain. 身为华夏和东欧最大的车企,同样是年产销量1000000的大型车企,居然连一次世界级奖项都没拿到。 When facing overseas these uses the award item to carry on the propaganda the advertisement, do they how counter-attack? 面对国外那些用奖项来进行宣传的广告时,他们如何反击？ Feng Yu frowns: „Don't we have some superior places?” 冯宇皱着眉头:“我们就没有一些优势的地方？” „Failure rate, Japan car(riage) department is lowest, this they surpass the Americas and Europe and we, we are in the lead in Europe and Americas. Europe, particularly virtue is a car(riage), because develops earliest, the service convenience, the sales volume is big, to person their quality very good misconception, but actually their real failure rates are high.” “故障率来看,岛国车系最低,这点他们领先美洲、欧洲和我们,我们是领先于欧洲和美洲的。欧洲,尤其是德系车,因为发展的最早,维修便利,销量大,给人一种他们质量很好的错觉,但其实他们真的故障率算是高的。” „Security, being in the lead of Europe, Japan follows, is we, North America with us almost.” “安全性,欧洲的领先,岛国紧随其后,然后是我们,北美的跟我们差不多。” Security most important is the automotive structure, when has the accident and ensure the smallest distortion of cockpit, is safest. Regarding automobile body Pi Bao, these influences are actually not big. Because hit in the safe effect of passenger on the car(riage) was not shrivelled big, but looked like serious. 安全性最重要的就是车身结构,发生事故时,保证驾驶舱的最小变形,才是最安全的。至于说车身皮薄,这些影响其实不大。因为撞瘪了对车内乘客的安全影响并不大,只是看起来严重一些罢了。 If had the car(riage) hit heaviness very, then the outer covering thickness is useless, this waste time was all abandons. 如果真的发生了车被撞击的很重,那么外壳薄厚都没用,该废的时候还是全都废了。 „Brand background, Europe, North America and Japan, finally are we, this makes us innate some weak, after all our history were too short.” “品牌底蕴,欧洲、北美、岛国,最后才是我们,这让我们先天就有一些弱,毕竟我们的历史太短了。” „Comfortableness and manoeuvring, this European car(riage) is best, is North America, is Japan, we can compare with them in the comfortableness, but is worse than European car(riage) manoeuvring, is higher than the Japan car(riage) oil consumption.” “舒适性、操控性,这点欧洲车最好,然后是北美,接着是岛国,我们在舒适性可以与他们一较长短,但是比欧洲车操控性差,比岛国车油耗高。” „In the China market, they are inferior to us. According to the plan, we in the sales volume of China market, will break through 1 million this year, is the global sales volume, cannot achieve 2 million.” “不过在华夏市场,他们都不如我们。按照计划,今年我们在华夏市场的销售量,将会突破1000000辆,可是全球销量,也达不到2000000辆。” The proportion of China market is very big, this has not related, Feng Yu also very much likes. But other areas, the market including Eastern Europe put together, was inferior that China sales volume, this sufficiently showed that they in overseas the road of sale, have heavy responsibilities. 华夏市场的比重很大,这个没关系,冯宇也很喜欢。可是其他地区,包括东欧的市场加在一起,还是不如华夏的销量,这就足以证明,他们在海外的销售之路,任重而道远。 In the past the Eastern Divine Deer fire after a period of time, that was because the Wang Junxia crest of wave was unmatched at that time. However Wang Junxia retired, Eastern Divine Deer( Song River - cross country) this model of car(riage), although left the fifth generation, but the foreign sales volume grew, seriously was actually sliding. 当年东方神鹿火过一段时间,那是因为当时王俊霞的风头一时无两。但是王俊霞退役了啊,东方神鹿（松江-越野）这款车虽然出到了第五代,可是在国外的销量增长,却在严重下滑。 As for other vehicle types, although is also growing, that is benefits from the global car sales volume overall growth, their percentages and rates of increment, are sliding. 至于其他车型,虽然也在增长,那是得益于全球汽车销量整体增长,他们的占有率和增长率,都是在下滑的。 Car(riage) business Boss of world, is still General Motors, is Toyota car, third is Ford, fourth is populace. Even if the fourth populace, the year volume of production and marketing has also been over 7 million, this year their plan is 8 million. 世界的车企老大,依然是同用汽车,然后就是疯田汽车,第三是福特,第四是大众。哪怕是第四的大众,年产销量也超过了7000000辆,今年他们的计划是8000000辆。 But Song River car, just had been over 1.5 million last year, this year's plan is 2 million, but also mainly increase by domestic market. 而松江汽车呢,去年才刚刚超过了1500000辆,今年的计划不过是2000000辆而已,还主要是靠国内市场的增加。 Naturally, front their ranks, truck, mini truck, passenger train and other commercial vehicle vehicle types, only by vehicle, they compared with Song River car not formidable to such multiple. 当然,他们那些排行前面的,还有卡车、微型车、客车等多种商用车车型,单论乘用车,他们比松江汽车没有强大到这么多倍。 These sales data, to the person a false appearance, their car(riage)s will be very but good, otherwise why do that many people buy? 可是这些销售数据,都会给人一种假象,他们的车很好,否则为什么那么多人买？ ......( To be continued.) ……(未完待续。)
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