EG :: Volume #16

#1541: Crazy cell phone advertisement

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【Wind & Rain smartphone, convenient you experience】 【风雨智能手机,便捷等你来体验】 【The Wind & Rain Games cell phone, enjoys anytime and anywhere happily】 【风雨游戏手机,随时随地享受欢乐】 【Wind & Rain photograph cell phone, photo leaves your beauty】 【风雨拍照手机,照出你的美】 【Wind & Rain cell phone, world sales volume first】 【风雨手机,世界销量第一】 【Has been imitated, was never surmounted, the Wind & Rain cell phone, eagerly anticipates cell phone development direction】 【一直被模仿,从未被超越,风雨手机,引领手机发展方向】 ... … Advertisements, appear on various types of media. The Elena fine five senses, the stature of devil, coordinate the chilly voice, made the person remember the Wind & Rain cell phone rapidly. 一条条广告,出现在各种媒体上面。艾琳娜精致的五官,魔鬼的身材,配合清冷的嗓音,迅速让人记住了风雨手机。 The advertisement volume of Wind & Rain cell phone increased these many suddenly, making other cell phone manufacturers not think. Before the Wind & Rain cell phone truly little had not advertized, but the density so is not completely big. 风雨手机的广告投放量忽然加大了这么多,让其他手机厂商都没想到。之前风雨手机确实也没少做广告,但密度完全没有这么大啊。 Such crowded advertisement, one year of advertising expenditure, is counted the expense of spokesman again, absolutely over 300 million US dollars. How many cell phones they must sell, can make these much money? 这么密集的广告,一年的广告费,再算上代言人的费用,绝对超过300000000美元。他们要卖多少手机,才能赚回来这么多钱？ However compares the global sales volume of this time Wind & Rain cell phone, as if not owe. Forecast that the global this year's cell phone sales volume first time surpasses the One billion stage, Nokia can over 200 million, but the Wind & Rain cell phone can over 300 million! 不过相较于此时风雨手机的全球销量来看,似乎也并不亏。预测全球今年的手机销量将第一次超过十亿台,其中喏基亚能够超过200000000,但是风雨手机则能超过300000000！ This has not calculated that the Aihua cell phone also has a about hundred million sales volume, in other words, in the research cost, the Wind & Rain cell phone have very big superiority compared with Nokia, because shares with Aihua. 这还没算爱华手机也有将近一个亿的销量,也就是说,在研发成本上,风雨手机要比喏基亚有非常大的优势,因为跟爱华共用么。 Therefore this seems like the advertizing cost of high quota, shares on each cell phone, one US dollar. 所以这看似高额的广告费用,分摊到每一台手机上面,也才一美元而已。 Last year the Nokia advertising expenditure has exceeded 100 million US dollars, at that time the advertising expenditure of Wind & Rain cell phone 80 million US dollars. This year turned several times all of a sudden, this is must pull open with the Nokia disparity thoroughly. 去年喏基亚的广告费超过了100000000美元,那时候风雨手机的广告费才80000000美元而已。今年一下子翻了几倍,这是要彻底拉开跟喏基亚的差距啊。 As for Motorola, must consider that now should not be surpassed by the Aihua cell phone, their last year sales volumes, 100 million over. 至于摩托萝拉,现在要考虑不要被爱华手机超过了,他们去年的销量,也才100000000台出头啊。 Sony and four magnitude Corporation were also worried, although their sales volumes grew, but market share, actually drop was even more serious. 嗦爱、四星等公司也在担心,他们的销量虽然增长了,但是市场份额,却下降的愈发严重了。 But they also saw, the Wind & Rain cell phone increases in the advertisement volume of overseas, the home also increased. As for the Aihua cell phone, by four hundred million RMB prices, became China Yang Tai advertisement Biao King. 而他们也都看到了,风雨手机在海外的广告投放量大增,国内也增加了一些。至于爱华手机,更是以四个亿RMB的价格,成为了华夏央台的广告标王。 Coordinates them again in other advertisement of time interval or media delivery, this year the advertising expense of Aihua cell phone, over 100 million US dollars! 再配合他们在其他时段或者媒体投放的广告,今年爱华手机的广告宣传费用,也将超过100000000美元！ AIWA, their music cell phone this year's advertisement volume also increased, but also has supported many music festivals and music prize presentation ceremonies, it is expected that the advertising expenditure will not be lower than one hundred million US dollars. 还有AIWA,他们的音乐手机今年的广告投放量也增加了,还赞助了多个音乐节和音乐颁奖礼,预计广告费也不会低于一个亿美元。 In these three mobile telephone brands, two are Taihua Holding Group, one is Wind & Rain Holding Company group, said that is Feng Yu. 这三个手机品牌中,两个是泰华控股集团旗下的,一个是风雨控股集团旗下的,也就说都是冯宇的。 Does not need to ask that definitely obtained inciting of Feng Yu, these three brands also catch up, want the half of the country of mobile handset market at one fell swoop! 不用问,肯定是得到了冯宇的授意,这三个品牌才同时发力,想要一举占据手机市场的半壁江山啊！ They do not think that continues to see own market share reduction. It is not advertizes, we. 他们谁都不想,继续眼看着自己的市场份额缩小。不就是做广告么,我们也可以。 Or they have to increase the advertisement volume, to anticipate that own brand was noted by more people, or is some model of cell phone, was liked by more people, thus leads their entire brand the sales volume to grow. 或者说,他们不得不加大广告投放量,以期待自己的品牌被更多人注意到,或者是某一款手机,被更多的人喜欢,从而带动他们整个品牌的销量增长。 They also note, the Wind & Rain cell phone invited global spokesman Elena, nova that raises slowly, not only many songs occupy in the music list of various countries for a long time, but also had been recently it is said a guest performer many movies. 他们也都注意到,风雨手机请了一位全球代言人艾琳娜,一颗冉冉升起的新星,不但多首歌曲在世界各国的音乐榜单上长期占据,而且最近据说客串了多部电影。 However the quick person with high aspirations discovered that many movies that Elena is a guest performer, is the MGM manufactures. 但是很快有心人发现,艾琳娜客串的多部电影,均为美高梅制作。 Quick, MGM also announced that started «To rob the shooting plan of Dream Space», but Elena, was the leading lady of this movie! 很快,美高梅也宣布,启动了《盗梦空间》的拍摄计划,而艾琳娜,是这部电影的女主角！ The Elena reputation proposes the first year truncation once more, but also made more people pay attention to her advertisement. 艾琳娜的名声再次提高一截,而也让更多的人关注了她的广告。 fans of star increases, will purchase the person of Wind & Rain cell phone more because of the star effect. But buys the person of Wind & Rain cell phone more, more people will pay attention to Elena. 明星的粉丝增多,则因为明星效应而购买风雨手机的人就会更多。而买风雨手机的人越多,也会越多的人关注艾琳娜。 This is a win-win result. 这是一个双赢的结局。 Many cell phone manufacturers sighed that initially they did not have the discovery, Elena such has the potential? 很多手机厂商纷纷感叹,当初他们怎么就没发现,艾琳娜如此的有潜力呢？ If they sign first Elena, then the sales volume rises suddenly at this time, perhaps was they? 如果他们先将艾琳娜签下来,那么此时销量暴涨的,或许就是他们了吧？ If the Sony cell phone knows that the ideas of other cell phone manufacturers, will tell them not to be impossible. 要是嗦爱手机知道其他手机厂商的这个想法,会告诉他们根本不可能。 Sony last year, has contacted the Elena manager, wants to sign Elena, and added that can make Elena play the Sony movie industry the movie. 嗦尼早在去年的时候,就跟艾琳娜的经纪人联系了,想要签下艾琳娜,并且还说,可以让艾琳娜出演嗦尼影业的电影。 Not only they want Elena to represent the Sony cell phone, will also represent Sony other products, gives Elena, condition that gives, absolutely was very favorable. 他们不只是要艾琳娜代言嗦爱手机,还会将嗦尼的其他产品代言,也交给艾琳娜,给出的条件,绝对是非常优厚了。 Why however does not know, the Elena manager gave them to reply next day, rejects! 但是不知道为什么,艾琳娜的经纪人第二天就给了他们回复,拒绝了！ The Sony person starts to think that is price has not made the opposite party satisfied, product that many that after must represent, the opposite party wants to be many some money also should be. Moreover they had not said that will play any role to Elena in the Sony movie industry the opportunity. 嗦尼的人开始以为是价格没有让对方满意,毕竟要代言的产品那么多,对方想要多一些钱也是应该的。而且他们也没说,会给艾琳娜在嗦尼影业出演什么角色的机会。 They offer, not only the price enhanced, but also pledged that can let Elena in the next big manufacture of Sony movie industry, holds the post of female 2 nd, this condition, regarding any film and television new person, was the most sincerity. 他们重新报价,不但价钱提高了很多,还承诺会让艾琳娜在嗦尼影业的下一部大制作中,担任女2号,这个条件,对于任何影视新人来说,都是最大的诚意了。 Even if these European and American hottest female singers, their first movie, was this. Only if the leading lady in this movie is a vase, will consider that makes them main actress. 就算是那些欧美最火的女歌星,她们第一部电影,也就是这样了。除非这部电影中的女主角是花瓶,才会考虑让她们成为女1号。 However Elena has rejected once more, and explicitly indicated that is not the price and other condition of the issues, but is she has not prepared to represent these products, to the high price, she will not comply. 但是艾琳娜再次拒绝了,并且明确表示,不是价钱等条件的问题,而是她没准备代言这些产品,给再高的价格,她也不会答应的。 The Sony person unusual surprise, on the Elena broker population complied obviously, came back to renege on a promise? This broker Corporation, regarding the control ability unexpectedly such weakness of entertainer? 嗦尼的人非常诧异,明明艾琳娜的经纪人口头上都答应了,怎么回来就反悔了呢？这个经纪公司,对于旗下艺人的掌控能力竟然如此之弱？ Their Sony wants taking the opportunity of cooperation, to dig Elena to their Sony entertainment directly, it seems like it was also hopeless. 他们嗦尼本想借着合作的机会,将艾琳娜直接挖到他们嗦尼娱乐呢,看来也没戏了。 They afterward know, probably Elena in anything. 他们后来才知道,好像艾琳娜在等什么。 But now, the Sony person understood Elena in anything, clearly and other representing of Wind & Rain Brand. 而如今,嗦尼的人明白了艾琳娜在等什么,分明就是在等风雨牌的这个代言。 The Sony person has also made clear, Elena that broker Corporation, is the Kirilenko investment. But relations of Kirilenko with Feng Yu, well-known. 嗦尼的人也已经搞清楚了,艾琳娜的那个经纪公司,是基里连科投资的。而基里连科跟冯宇的关系,世人皆知。 However does not have your Elena, was the high-quality entertainer of our Sony also short? Actors, singers and other stars, we have! 不过没有你艾琳娜,我们索尼旗下的优质艺人还少了吗？演员、歌手等明星,我们有很多！ Happen to other cell phone manufacturers start to increase the advertisement to invest, the Sony cell phone of their Sony, will not miss this opportunity. 正好其他手机厂商都开始增加广告投入,他们嗦尼旗下的嗦爱手机,也不会错过这个机会。 At once, everybody discovered that as if this year's cell phone advertisement, increased suddenly, the main street and small alley, on various types of media, can see the cell phone advertisement frequently. 一时之间,大家发现,似乎今年的手机广告,突然增多了,大街小巷,各种媒体上,都能经常的看到手机广告。 Turns on the television, can see cell phone advertisement, opens the newspaper, can see the cell phone advertisement, opens the magazine, in the star hand of title page actually is also taking the cell phone, this is the advertisement. 打开电视,能看到手机广告,打开报纸,能看到手机广告,打开杂志,封面的明星手上竟然也拿着手机,这还是广告。 As for internet/network on, that advertisement were more, not only there is a page advertisement, the ball window advertisement, this makes many Company call out in alarm, this year's cell phone manufacturer, was insane! 至于网络上,那广告就更多了,不但有页面广告,还有弹窗广告,这让很多企业都在惊呼,今年的手机厂商,都疯了！ ... …
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