EG :: Volume #15

#1492: The manufacturers unite( sought subscription)

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After the Lenovo group promotes the new inexpensive notebook, traditional internet this market was attacked again seriously. Their surfers this compare with the ultra small capital of Lenovo group, without any superiority. 连想集团推出新的廉价笔记本电脑之后,传统的上网本市场再次受到严重冲击。他们的上网本跟连想集团的超薄本比起来,没有任何优势。 At this time they also decided that reduced prices product. 这时候他们也决定,对产品进行降价。 In fact after forming the mass production, their costs also rapidly dropped, the profit has also promoted. However can have a higher profit, who is willing to reduce the profit? 事实上形成量产之后,他们的成本也快速下降了,利润也提升了一些。不过能有更高的利润,谁愿意降低利润呢？ Therefore among them has as if reached an agreement, the product selling price has almost not dropped, defers to the price that initially the Lenovo group set is the standard, slightly has the fluctuation. 所以他们之间似乎都商量好了,产品售价几乎没有下降,都按照当初连想集团定下的价格为标准,略有波动。 But the new product of Lenovo group went on the market at this time, if they also maintain this price, then did not have any competitive power. That ultra small capital of Lenovo group, they look to think that do not say the ordinary consumer. 可这时候连想集团的新产品上市了,他们如果还保持这个价格,那么就没有任何竞争力了。连想集团的那个超薄本,他们看着都觉得好,更不要说普通的消费者了。 But at this time, the Lenovo group through their channels, started Fang the internet book of Zheng and copper side sells the foreign market, they were the root that hated itchy! 而这时候,连想集团通过他们的渠道,开始将方政和铜方的上网本代销到国外市场,他们更是恨的牙根都痒痒！ Gathered your Lenovo not to make internet originally, making others come to compete with us? 合着你连想不做上网本了,让别人来跟我们竞争是吧？ Ok, we reduce prices, we in our domain, do not have the customs duty in any case, even if production cost slightly higher, still has the superiority in price. 行啊,我们就降价,反正我们在自己的地盘,没有关税,就算生产成本稍微高一点,也依然具有价格方面的优势。 However defends own domain, this is not anything, they plan to join up, in the China market, gives Lenovo to come one time to encircle. 不过守住自己的地盘,这不算什么,他们打算联合起来,在华夏市场,给予连想来一次围剿。 So long as does not lose money, they do not make money, must bid up the price, making their Lenovo group not have money Zhuan. 只要不赔钱,他们就算不赚钱了,也要将价格炒起来,让他们连想集团也没有钱赚。 Their Company puts out 1 million US dollars goods, then can have more than ten million US dollars product to flood the China market, lets the new product of your Lenovo group, falls into to the trouble of unmarketable. 他们一家企业拿出1000000美元的货,那么就能有上千万美元的产品充斥到华夏市场,让你们连想集团的新产品,也陷入到滞销的麻烦。 Each loses 100,000 US dollars, you associate must lose several million US dollars. If we each loses 1 million US dollars, your Lenovo must lose several million US dollars! 我们每家损失100000美元,你联想就要损失几百万美元。我们要是每家损失1000000美元,你连想就要损失几千万美元！ Haven't you gone all out to reduce prices? This time we also reduce prices, let this inexpensive notebook the market, was finished thoroughly! 你不是一直都拼命降价吗？这一次我们也降价,让这个廉价笔记本的市场,彻底完蛋！ After the Lenovo ultra small capital goes on the market, really receives the consumer warmly to welcome. These plans purchase to access the net this user, turned the head to purchase this lighter and thin ultra small capital. Some people, have also chosen in the video and music more prominent video and music book, causes other internet books, fell into the trouble of unmarketable. 连想的超薄本上市之后,果然受到消费者热烈的欢迎。那些打算购买上网本的用户,都转头来购买这个更加轻、薄的超薄本了。或者还有一些人,选择了在影音方面更加突出的影音本,导致其他上网本,都陷入了滞销的麻烦。 But at this time, these PC manufacturers almost also announced that their internet this reduction! 而这时候,那些PC厂商几乎同时宣布,他们的上网本降价了！ And the price drop is big, on average over 50 US dollars! 并且降价幅度非常大,平均都在50美元以上！ Accessed the net this because of the involvements of some numerous manufacturers, the selling price to slide, now this drops 50 US dollars once more, then the selling price broke 400 US dollars! 本来上网本因为有众多厂商的介入,售价就有所下滑,现在这再次下降50美元,那么售价已经跌破400美元了！ This price, renovates the minimum selling price of notebook again. 这个价格,再一次将笔记本的最低售价刷新。 In the China market, accesses the net this selling price to lower to 2499 Yuan, this had widened 1000 Yuan disparity with the ultra small capital and video and music directly, such price competitive! 在华夏市场,上网本的售价则低至2499元,直接跟超薄本、影音本等拉开了1000元的差距,这样价格就极具竞争力了！ Obtained news Yang Yuanqing in great surprise, has informed Liu Chuanzhi immediately, Liu Chuanzhi convened Board of Directors of Lenovo group rapidly. 得到消息的杨元青大惊,马上通知了刘传志,刘传志迅速召开了连想集团的董事会。 ...... …… „Everybody, situation Yang Zong said that was everybody also clear? Then said that some any ideas.” “各位,情况杨总已经说了,大家也都清楚了吧？那么都说说,有些什么想法。” „Our profit spaces have many, or do we also reduce prices?” board member/director of branch institute said. “我们的利润空间还有不少,要不我们也降价？”科院的董事说道。 Yang Yuanqing shakes the head directly the rejection: „Cannot reduce prices! Our new product just went on the market, moreover after the listing , the sales volume are many. Then several days of time, we reduce prices, do these consumers who then purchased before what to do, we refund?” 杨元青直接摇头拒绝:“不能降价！我们新品才刚刚上市,而且上市后销售数量就不少。这才几天时间,我们就降价,那么之前购买的那些消费者怎么办,我们退钱吗？” „Can refund, cannot be so dry. This to the brand and prestige of our Lenovo group, will have the serious influence! Not only cannot reduce prices immediately, even next a half year to one year, I think that our products cannot reduce prices.” “就算可以退钱,也不能那么干。这对我们连想集团的品牌和声誉,会造成严重的影响！不但不能马上降价,甚至未来半年到一年时间,我都认为我们的产品不能降价。” This product profit margin is good, actually the reduction can also guarantee the profit, but in that case, why bother the Lenovo group researches and develops this product , to continue to do to access the net well this. 这款产品利润率不错,其实降价也能保证利润,但是那样的话,连想集团何苦研发这个产品呢,继续做上网本多好啊。 Is accessing the net this market, Lenovo is the most popular brand. Many has not bought Lenovo to access the net this user, appealed in the Lenovo official site that making Lenovo produce some. 在上网本市场,连想可是最受欢迎的品牌。多少没买到连想上网本的用户,都在连想的官网呼吁,让连想多生产一些呢。 „I also believe that our products cannot reduce prices. The itself our ratio accessed the net this performance enhancement, in product design, achieves has drawn the attention of everyone the feeling, this price, has cherished the people very much.” Qiu Bojun also said own opinion. “我也认为,我们的产品不能降价。本身我们就比上网本的性能提升了一些,在产品设计方面,也做到了让人眼前一亮的感觉,这个价格,已经很亲民了。”求伯军也说了自己的意见。 Initial fixed price time, he also thinks that the fixed price lowered, should first year some be again right. Their costs, access the net this also to promote compared with it much, can't the profit increase? 最初定价的时候,他还认为定价低了呢,应该再高一些才对。他们的成本,比之上网本也提升不少呢,利润怎么就不能增加一些？ „Then the overseas more than 100 US dollars price spreads, the domestic over a thousand RMB price spread, how does make up? 2500 can buy a notebook, how many people this attracts? Before this, perhaps 2500 can assemble a performance common desktop!” Has board member/director to say. “那么国外100多美元的价格差距,国内上千RMB的价格差距,如何弥补？2500就能买一台笔记本电脑,该吸引多少人？这之前,恐怕2500只能组装一台性能一般的台式机而已！”有位董事说道。 Lei Dajun sank to keep silent at this time, he thinks again, if Chief Feng facing this situation, should choose deals? Chief Feng often said that facing competition time, must our superior enlargements, the shortcoming enlargement of opposite party. 雷大军这时候沉默不作声,他再想,如果是冯总面对这种情况,应该会选择怎么应对？冯总常说,面对竞争的时候,要将我们的优势放大,将对方的缺点放大。 What then our superiority are, what is the opposite party shortcoming? 那么我们的优势是什么,对方的缺点又是什么？ The superiority is product performance is better, if single China market, then we have the home game superiority. This is the domain of our Lenovo group, we can in many aspects, the enhancement competitive power, for example our shops be more, our post-sale are better, we are the China brand wait / etc.. 优势是产品性能更好,如果单只华夏市场,那么我们还拥有主场优势。这是我们连想集团的地盘,我们可以在许多方面,增强竞争力,比如我们的门店更多,我们的售后更好,我们是华夏品牌等等。 A very big merit, that is Lenovo and Chaowei, Nvidia and other cooperation is quite close, could borrow their strengths, affects the decisions of these manufacturers? 还有一个很大的优点,那就是连想与超威、鹰伟达等合作比较密切,或许可以借用他们的力量,影响那些厂商的决定？ „Yang Zong, they are the import goods, this price, do they have the profit? If they are lose money in business the sale, then we can accuse that they do dump?” Some board member/director asked. “杨总,他们都是进口产品,难道这个价格,他们还有利润吗？如果他们是折本销售的话,那么我们可以控告他们倾销吧？”某董事问道。 „If we do, then the cost of this model of product, can control to below 2200, they put up a factory the production in China, some reductions of tax, the cost should be able to control to below 2400, this price they have dozens profits.” Yang Yuanqing said. “如果是我们来做,那么这款产品的成本,能控制到2200块以下,他们在华夏建厂生产,一些税收减免,成本应该能控制到2400以下,这个价格他们还是有几十块的利润的。”杨元青说道。 This issue, he had already thought that but after the computation, the opposite party should not have the antenna. The however more than 2000 computers, dozens profits, their this intentionally does not disrupt the order! 这个问题,他早就想过,但是经过计算,对方应该没有触线。不过2000多块的电脑,才有几十块的利润,他们这不就是故意扰乱秩序么！ Most makes their disgusting was these manufacturers united, their this was the plan discards this market! 最让他们恶心的就是那些厂商联合了,他们这是打算将这块市场废掉啊！ Moreover best-selling of this product, receives is the new product of Lenovo group most seriously affects, after waiting for other manufacturers also to research and develop the favorable balance of trade small capital, the Lenovo group's lead in this aspect will be levelled! 而且这个产品的畅销,受到最严重影响的就是连想集团的新产品,等其他厂商也研发出超薄本之后,连想集团在这方面的领先优势将会被抹平！ Lei Dajun asked at this time suddenly: „Liu Zong, Yang Zong, I have an idea. Since we cannot reduce prices, why we can't make them rise in prices?” 雷大军这时候忽然问道:“刘总,杨总,我有个想法。既然我们不能降价,那么我们为什么不能让他们涨价呢？” All people are confused, looks at Lei Dajun, why to make the opposite party rise in prices? 所有人都是一头雾水,看着雷大军,凭什么让对方涨价？ „Liu Zong, is the Taihua Crystalline Silicon volume of production and marketing, the world first? If the crystal silicon did rise in prices?” “刘总,泰华晶硅的产销量,是世界第一吧？如果晶硅涨价了呢？” ...... ……
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