EG :: Volume #15

#1422: Decision of Lenovo

„Bill, Lenovo-Silver Mountain Corporation XOS promotes in the China sales volume rapidly, the especially thoses new user, has almost chosen their system, this to us very disadvantageous.” The Ballmer report said. “比尔,连想银山的xos在华夏的销量快速提升,尤其是那些新用户,几乎都选择了他们的系统,这对我们非常的不利。”鲍尔默汇报道。 „Adjustment selling price, different markets, the selling price makes the adjustment. In not the developed country, price reduces once more. Calculates at our sales volumes, even if with the Lenovo-Silver Mountain Corporation same selling price, we can also make money.” Bill? Gates sinking sound track. “调整售价,不同的市场,售价都做出调整。在不发达的国家,价格再次降低。以我们的销售量来算,哪怕就是跟连想银山一样的售价,我们也能赚钱。”比尔?盖茨沉声道。 „Isn't this good? Like this our profits will reduce seriously, this will affect our stock prices.” “这不行吧？这样我们的利润会严重降低,这会影响我们的股价啊。” The profit drops, the investor will reduce regarding the trust of Microsoft stock, then the Microsoft stock price might fall. The rise of stock price, with Corporation whether makes money, actually necessarily has not related. 利润下降,投资者对于微软股票的信任就会降低,那么微软的股价就有可能会下跌。股价的上涨,与公司是否赚钱,其实并没有必然联系。 How the investor is looks at your this Corporation potential, whether in the future to make money. Therefore obviously in making money Corporation, falling that the stock can also keep, for example first two years of Microsoft, Intel , etc., the profit is very high, but the stock price has not fallen, the Corporation market value evaporated baseless. 投资者是看你这个公司的潜力如何,未来能否赚钱。所以很多明明在赚钱的公司,股票也会不停的下跌,就比如前两年微软、英特而等,利润很高,但股价还不是一路下跌,公司市值凭空蒸发了很多。 „What I said is the xp system, is not the vista system that we will soon bring out. Our new systems must go on the market in any case, the maintenance time of this xp system will start the countdown, how does the cheap point sell to be able?” “我说的是xp系统,并不是我们即将推出的vista系统。反正我们的新系统就要上市了,这个xp系统的维护时间会进入倒计时,便宜点卖出去又能如何？” „Bill, if our xp will stop maintaining next year, but is still selling this year, this will make the consumer feel that is unfair.” The Ballmer reminder said. “比尔,如果我们xp明年就停止维护,但是今年还在销售,这会让消费者觉得非常不公平。”鲍尔默提醒道。 „But we cut the selling price. It looks like the bakery is the same in bread that the evening sells, is not fresh, therefore is cheap. We sold to is these poor people, the rich man naturally will choose well not?” Bill? Gates selects the eyebrow to say. “可是我们降低了售价。就像是面包店在傍晚卖的面包一样,不新鲜了,所以才便宜。我们卖给的就是那些穷人,有钱人自然还是会选择更好的不是吗？”比尔?盖茨挑着眉毛说道。 „Your meaning, do we only such do in China and Eastern Europe?” “你的意思,我们仅在华夏和东欧这么做？” „Right. China in attack pirating right infringement, they do not want to make XOS capture the China market share, pushes us? We now also the price sale that uses their there consumers to accept, captures the market!” “对。华夏不是在打击盗版侵权等么,他们不是想让xos占领华夏市场,将我们挤出去吗？那我们现在也就用他们那里消费者能够接受的价格销售,把市场重新抢回来！” ...... …… „Chief Feng, the Microsoft xp system software reduced prices, we domestic are not 199, they also cut this price.” Liu Chuanzhi said. “冯总,微软的xp系统软件降价了,我们国内不是199块么,他们也降低到了这个价格。”刘传志说道。 „Does not worry, similarly is this price, but we also free build present as a gift other software. These software, Microsoft must collect fees? Moreover we give these retails the shop owner preferential benefit efforts, is Microsoft cannot imagine, these shop owners naturally can Lord to push our products.” A calm of Feng Yu face. “不着急,同样是这个价格,但是我们还免费搭赠其他软件呢。那些软件,微软是要收费的吧？而且我们给予那些零售的店主优惠力度,是微软想象不到的,那些店主自然会主推我们的产品。”冯宇一脸的淡定。 The growth that the XOS user keeps, the sales volume increases unceasingly, makes Qiu Bojun their confidence more and more full. One year, occupies 10% markets, seems not impossible. Perhaps as a result of China and eruption of Eastern European market, over 10% also has very big possibility. xos的用户不停的增长,销量不断增加,也让求伯军他们信心越来越足。一年时间,占据10的市场,似乎并不是不可能啊。或许由于华夏和东欧市场的爆发,超过10也有很大可能。 Now biggest problem, whether to guarantee this sales volume continually, even is the promotion that keeps. If starts the people curious to purchase, or purchases because of inexpensive, but discovered afterward is not easy-to-use, then after Lenovo-Silver Mountain Corporation, wants to make the pc system again, was too difficult. 现在最大的问题,就是能否持续保证这个销量,甚至是不停的提升。如果开始人们只是好奇而购买,或者是因为廉价而购买,但随后发现并不好用,那么连想银山以后再想做pc系统,就太难了。 xp reduces prices, Feng Yu does not worry, Microsoft must promote immediately newly is systematic, at this time the old system reduction sold, will how many people buy? They were not worried that has bought soon, was the discovery system backward? xp降价,冯宇并不着急,微软马上要推出新系统了,这时候老系统降价销售,有多少人会买呢？他们就不担心,买了用不了多久,就发现系统落后了？ This is not the old furniture, can reduce prices to sell, others same use, system product, needs to maintain frequently. Microsoft to speed up bringing out the new system, then regarding the routine maintenance of xp system, definitely will have an oversight. 这不是旧家具,可以降价销售,别人一样使用,系统这种产品,是需要经常维护的。微软为了加快推出新系统,那么对于xp系统的日常维护,必然会有所疏漏。 What is most important is Feng Yu is very clear, the system architecture of Microsoft about vista, is very difficult to succeed. Because Microsoft also depends is in itself market Boss , but does not spare a glance to majority of software Corporation. 最重要的是冯宇很清楚,微软关于vista的系统架构,很难成功。因为微软还仗着自己是市场老大,而对大部分的软件公司不屑一顾呢。 At the appointed time awaits the honor of your presence is a compatible issue, can let Microsoft big. In addition operates the change of custom, will make many people rather install xp, or is trades one newly, provides the system of long-term maintenance, for example XOS. 到时候光是一个兼容性问题,就能让微软头大一圈。再加上操作习惯的改变等,会让很多人宁愿重新装回xp,又或者是换一个新的,提供长期维护的系统,比如xos。 „Home said fortunately that the overseas market, our XOS sales volume is barely satisfactory. Although we told the consumer, our actuation to the hardware, the compatibility of multi-software product is not a problem, but because majority of user routine choice xp, even the brand manufacturers of these computers have the agreement with Microsoft, we are very difficult to expand the market share.” “国内还好说,国外的市场,我们xos的销量还是差强人意。虽然我们已经告诉了消费者,我们对硬件的驱动,多种软件产品的兼容都不成问题,但由于大部分用户都习惯性的选择xp,甚至那些计算机的品牌厂商也都与微软有协议,我们很难扩大市场占有率。” „Haven't we made a final decision with the agreements of these computer brand manufacturers? Condition that we give, is insufficient?” Feng Yu frowns to ask back. “我们与那些计算机品牌厂商的协议还没有敲定吗？我们给出的条件,不够好吗？”冯宇皱着眉头反问。 Condition that „we give, absolutely many that Microsoft is more favorable, they have also tested our system, although proposed some shortcomings, but the merit is bigger than the shortcoming obviously. I thought that they are looked the condition that we give was good, knows that we must try hard to expand the market, therefore wants a better condition.” “我们给出的条件,绝对要比微软优厚的多,他们也都试用了我们的系统,虽然提出了一些缺点,但优点明显大于缺点。我看他们就是看我们给出的条件太好了,知道我们要努力扩大市场,所以才想要更好的条件。” To put it bluntly, these manufacturers want to make Lenovo-Silver Mountain Corporation pay some prices again, they have software Corporation to stand very much happily, competes with Microsoft, they in province are always kidnapped by Microsoft. 说白了,那些厂商就是想让连想银山再多付出一些代价,他们很高兴有一家软件公司能够站出来,与微软打擂,也省的他们总是被微软所绑架。 Microsoft in system alone big, making these hardware manufacturers be miserable beyond description. All hardware, must be applicable to the Microsoft system and software, this makes them very passive. 微软在系统上的独大,让那些硬件厂商苦不堪言。所有的硬件,都要适用于微软的系统、软件,这让他们非常被动。 IBM was defeated, how can they? But Apple Corporation system, then simply has not popularized, even the market in US, is inferior to Microsoft, their systems also only use on their product. ibm都被击败了,他们又能如何？而水果公司的系统,则根本没有普及开,甚至在米国的市场,都远不如微软呢,他们的系统也仅在自己的产品上使用。 However Apple Corporation is hardware and software does, forms an ecological industry circle, to put it bluntly can be self-sufficient. But the Apple Corporation operational strategy, walks the high-end, the brand message is the high-quality goods, enhances their brand added values. 但是水果公司是硬件、软件都做,形成一个生态产业圈,说白了就是可以自给自足。而水果公司的经营策略,就是走高端,一直将品牌宣传为精品,提高他们的品牌附加值。 To put it bluntly, the product of fruit is the performance-to-price ratio is extremely bad, some software are very easy-to-use, but easy-to-use also limited. Good of brand management, making the Apple Corporation profit also gradually rise. 说白了,水果的产品就是性价比极差,部分软件很好用,但好用的也有限。只是品牌经营的好,让水果公司的利润也在逐渐上升。 „Told them that this was our final conditions, if they also want to notice that Microsoft ruled them, then continued to insist.” Feng Yu saying that looks to disdain. “跟他们说,这就是我们最后的条件了,如果他们还想看到微软来统治他们,那么就继续坚持好了。”冯宇面露不屑的说道。 These computer brand manufacturers should be very clear, cooperates with Lenovo-Silver Mountain Corporation, is most cost-effective/worthwhile. Not only the price is more preferential, but can also enable them to have the initiative, because some elected. 那些计算机品牌厂商都应该很清楚,跟连想银山合作,才是最为划算的。不但价格更加优惠,而且还可以借此让他们重新掌握主动权,因为有的选了嘛。 But now, they should be were discussing with Microsoft that wants to have a look at Microsoft to pledge any condition. 而现在,他们应该就是在跟微软谈,想要看看微软能开出什么条件。 „We also such decided that cannot lead by the nose by these manufacturers. Our internet this test has been completed, plans to start to produce. We decided that not only this internet book, other Lenovo sign computers, completely use XOS, no longer preassemble Microsoft system!” “我们也是这么决定的,不能被那些厂商牵着鼻子走。恰好我们的上网本测试完成了,打算开始生产。我们决定,不只是这款上网本,就连其他所有的连想牌计算机,全部使用xos,不再预装微软系统！” Feng Yu selects the eyebrow, Old Liu is determined such in a big way. 冯宇一挑眉毛,老刘决心这么大啊。 „Did you determine? In this case, may affect the product the sales volume. If as expected, Lenovo can become in five years the world pc volume of production and marketing first.” “你确定？这样的话,可能会影响产品的销量啊。如果不出意外的话,连想本可以在五年内成为世界pc产销量第一的。” „I determined that I believe XOS, believes our Lenovo supercomputer product.” Liu Chuanzhi firm saying. “我确定,我相信xos,也相信我们连想的计算机产品。”刘传志坚定的说道。 „Good, then I believe that in three years, Lenovo becomes the world pc volume of production and marketing first!” “好,那么我相信,三年内,连想就会成为世界pc产销量第一！” ...... …… ps: The fourth child micro-signal, znj 521, 478, 963, the overtime invited the note rare talent two characters, the fourth child can draw you to enter the micro letter group, inside was very interesting( to be continued.) ps:老四微信号,znj521,478,963,加时请备注奇才二字,老四可以拉你们进微信群,里面很有趣(未完待续。)
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