EG :: Volume #14

#1356: Business that the program brings

Kameido Masao has played small method/trick, lets all Wind & Rain Holding Company people, so long as can receive to explore the channel, that time watches this «Wind & Rain Wilderness Seeking livehood» program, after all under the Wind & Rain Holding Company group many factories, the population are also many, can always propose some first year viewing ratios. 龟田正雄玩了一个小手段,让所有风雨控股的人,只要能收到探索频道的,那个时间段都收看这个《风雨荒野求生》节目,毕竟风雨控股集团下面还是有不少工厂的,人数也非常多,总是能提高一些收视率。 Then has hired one group of internet/network sailors, ahead of time gives the program to drum up support, propagandizes the brand that in the program has implanted while convenient. 然后雇佣了一群网络水军,提前给节目进行造势,顺便宣传了一下节目中植入的品牌。 Although this made the cost of program rise much, but the effect was also obvious. 虽然这让节目的成本上升了不少,但效果也是显而易见的。 The program just ended for one week, explored the person of channel on own initiative to relate Kameido Masao, said that the first broadcast power of this program, they wanted! 节目刚刚结束一周,探索频道的人就主动联系了龟田正雄,说这个节目的首播权,他们要了！ At this time Kameido Masao started to raise the price, initially does not know that the fiery/popular degree of program, now knew, the price naturally must rise. 这时候龟田正雄开始提价了,当初不知道节目的火爆程度,现在知道了,价格自然要涨一点。 Especially Kameido Masao also requests, at program around, advertizes to the Wind & Rain cell phone and Wind & Rain Brand dv, this point is most difficult to discuss. 尤其龟田正雄还要求,在节目的前后,给风雨手机和风雨牌dv做广告,这一点最难谈。 Explores the channel to purchase a grade of good program, is mainly closes right up against sells the advertisement to make money. Now you best two advertisement time intervals will have robbed, do we also make money? They did not agree request that Kameido Masao puts forward, but can suitable raises the price once more. 探索频道购买一档好的节目,主要就是靠着卖广告赚钱。现在你们将最好的两个广告时段抢走了,我们还怎么赚钱？他们不同意龟田正雄提出来的要求,但可以适当的再次提高价格。 But this chapter of Kameido Masao actually directly rejects, does not need to enhance the broadcast power the price, but the advertisement must have. Around program is not good, then in program emergency broadcast two also good. 可是这回龟田正雄却直接拒绝,不需要提高播放权的价格,但是广告必须有。节目前后不行,那么节目中插播两条也行啊。 In the program the advertisement of emergency broadcast is the golden advertisement, explored the channel not more impossible to comply. But they also look that this grade of program is suitable to explore the channel, moreover truly can make money for them. 节目中插播的广告更是黄金广告,探索频道更不可能答应了。可是他们也看出来,这档节目非常适合探索频道,而且确实能为他们赚到钱。 „Mr. Kanda, your this programs are very good, television channel that but broadcasts appropriately, is we explores the channel, works with us, can guarantee your this program most tremendous influence. But our channel must make money, you must tie up the advertisement, how do we also make money?” “龟田先生,你们这个节目很好,但是最合适播放的电视频道,就是我们探索频道,跟我们合作,才能保证你们这个节目最大的影响力。而我们频道也是要赚钱的,你要捆绑广告,我们还如何赚钱？” „Thomas, we want around the program respectively 15 seconds of commercial messages, said that this time are not much. Moreover explores the channel is good, but we , to make this program influential, actually has simpler means. You know that who the producer of this program is?” “托马斯,我们只要节目前后各15秒的广告时间,说起来,这个时间并不多。而且探索频道是不错,但是我们要想让这个节目有影响力,其实有更简单的办法。你知道这个节目的制作人是谁吗？” Thomas frowned: „Who is? Mr. Jeff? Mr. Jason?” 托马斯皱起眉头:“是谁？杰夫先生？还是贾森先生？” Thomas said the name of gold medal program producer, but actually sees disdaining of Kameido Masao face, as if these two do not match with that producer who he said place on a par to be the same. 托马斯说了连个金牌节目制作人的名字,但却看到龟田正雄一脸的不屑,似乎这两人根本不配跟他说的那位制作人相提并论一样。 „Is Spielberg inadequate?” Thomas sneers to say. “难道还是斯皮尔伯格不成？”托马斯冷笑道。 „Spielberg? Also wants my Boss to be willing to the opportunity that he meets to be good. This program, is my Boss manufacture. Who my Boss is, should you know?” “斯皮尔伯格？也要我老板愿意给他见面的机会才行。这个节目,是我老板制作的。我的老板是谁,你应该知道吧？” „Is Chairman of Wind & Rain Holding Company group, world's richest Mr. Feng Yu?!” Thomas stares the big eye. “难道是风雨控股集团的董事长,世界首富冯宇先生？！”托马斯瞪大眼睛。 If this program is the Feng Yu manufacture, then propagandizes time, holds this selling point, certainly can arouse the interests of more person. Has a look at that Donald, is not the New York big realtor, the program of manufacture so is popular. 如果这个节目是冯宇制作的,那么宣传的时候,抓住这个卖点,就一定能引起更多人的兴趣。看看那个唐纳德吧,不就是纽约大地产商么,制作的节目都那么受欢迎。 Changes into world's richest Feng Yu, Bill? Gates steps on the expert of under foot, that should have appealingly how! 换成世界首富冯宇,将比尔?盖茨踩在脚下的牛人,那该有多么的吸引人啊！ Kameido Masao slight bow, an arrogance of face: „Now you thought that which television channel our programs place, will lack the viewing ratio?” 龟田正雄微微点头,一脸的傲气:“现在你觉得,我们这个节目放在哪个电视频道,会缺少收视率？” „Will Mr. Feng Yu create the propaganda for this program personally?” Thomas's excited asking. “冯宇先生会亲自为这个节目做宣传吗？”托马斯兴奋的问道。 „Naturally not, let alone the production cost of this program is not the top, even if One billion US dollar manufacture, my Boss will not be interested in propagandizing personally, his time was too precious, you thought that who could ask him to create the propaganda? However the producer of this program, can get my Boss name, this my Boss agreed. How to propagandize specifically, I think that you compared with me understand right?” Kameido Masao by the sofa, turns upwards one leg on the other. “当然不会,别说这个节目的制作费用并不是顶级,就算是十亿美元制作,我老板也不会有兴趣亲自宣传的,他的时间太宝贵了,你觉得谁请得起他做宣传？不过这个节目的制片人,可以打上我老板的名字,这点我老板已经同意。具体怎么宣传,我想你比我更懂对吧？”龟田正雄靠在沙发上,翘起二郎腿。 After this condition throws, he does not believe the opposite party also to be able not to comply. If were not Boss said that wanted around this program advertisement time interval, depended on this point, Kameido Masao can discuss 50% the price of first broadcast power again high! 这个条件抛出来后,他就不信对方还能不答应。如果不是老板说一定要这个节目前后的广告时段,就凭这一点,龟田正雄就能将首播权的价格再谈高50！ Kameido Masao must sell, not only this program, actually the key publicity, is this inside advertisement product, including direct advertizing and product of implantation advertisement. 龟田正雄要卖的不只是这个节目,其实更加重点宣传的,就是这里面的广告产品,包括直接广告和植入式广告的产品。 „This...... Price, did we discuss again?” “这个……价格方面,我们是不是再商量一下？” „Price was impossible to reduce again, the qualities of our program were placed here. Moreover I can give you other favorable conditions, you will certainly satisfy.” “价格不可能再降低了,我们这个节目的质量摆在这儿呢。而且我可以给你一些其他的优惠条件,你一定会满意的。” „This program, the peripheral development, gives you to do. The product that develops, the profit we 46 divide up money, we account for 60%, this peripheral applies, game, clothing including the books and cell phones all.” “这个节目制作出来,周边开发,交给你来做。开发出来的产品,利润我们46分账,我们占六成,这个周边包括图书、手机应用、游戏、服装等所有。” A peripheral development of product, can make the extremely high profit, this routine/standard procedure, Kameido Masao saw in the US and Japan too. Let alone, Feng Yu also specially emphasized this point. 一个产品的周边开发,也能获取极高的利润,这种套路,龟田正雄在米国和岛国见太多了。更何况,冯宇还特意强调了这一点。 „Does peripheral development give us? However we have our apparel brand, implants with you different.” “周边的开发交给我们？不过我们有自己的服装品牌,跟你们植入的不同啊。” „This cannot discuss that the clothing must propagandize our, overseas the power of attorney of clothing processing sale, can give you, the design and quality of our clothing, you definitely do not need to be worried. Moreover the game development, sells, we can also help, and does not affect among us gain sharing.” “这个不能商量,服装必须宣传我们的,不过海外的服装加工销售的代理权,可以交给你们,我们服装的设计和质量,你完全没必要担心。而且游戏开发、销售,我们也可以帮忙,并且不影响我们之间的利润分成。” „Amazon major stockholder, is our group, therefore the sale and internet/network sale of books, we most have the right to speak. Other puppet, the model, gave you to make, but the propagandas of these all peripheral products, you are responsible, moreover is free.” “亚马孙的大股东,也是我们集团,所以图书的销售和网络销售等,我们最有发言权。其他的玩偶,模型等,交给你们来弄,但是这些所有周边产品的宣传,你们都要负责,而且是免费的。” Kameido Masao said is very clear, we leave the copyright, leaves the development of part, to manufacture and market, you must be responsible for propagandizing, developing, manufacture and market, this can divide to walk the profit. 龟田正雄说的很清楚,我们出版权,出部分的开发、生产和销售,你们也要负责宣传、开发、生产和销售,这样才能分走利润。 Mainly was this program is exploring the channel to broadcast, therefore this peripheral was exploring the channel to propagandize well, and they also had similar development experience, otherwise Kameido Masao such will not discuss. 主要是这个节目在探索频道播放了,所以这个周边在探索频道宣传最好,并且他们原本也有类似的开发经验,否则龟田正雄才不会这么谈呢。 „This our propaganda cost may be high, you are also suitable provides some propagandas? For example in the internet/network broadcast power, in bundle the advertisements of these peripheral products?” “这个我们的宣传成本可非常高啊,你们是不是也适当的提供一些宣传？比如在网络的播放权上,捆绑上这些周边产品的广告？” Kameido Masao does not have hesitant complied, although will reduce some them to broadcast the power the expense, but on the peripheral product, should be able to gain. 龟田正雄都没犹豫的就答应了,虽然会降低一些他们播放权的费用,但在周边产品上,应该能赚回来。 Feng Yu wants to sell dv, highlights this dv product to carry the convenience, films the picture to be clear, waits for the characteristics low-cost, thus makes such a grade of program. 冯宇原本只是想卖dv,突出这个dv产品携带方便,拍摄画面清晰,价格便宜等特点,从而才弄出来这么一档节目。 Now instead is to close right up against this program, develops an industry chain, thus transferred a higher profit. 现在反而是靠着这个节目,开发出来一个产业链,从而转去了更高的利润。 These world top big financial groups, their industries are not only then, but is a complete industry chain, or is the industrial circle, this can guarantee them not in some link, by others institute about. 那些世界顶尖的大财团,他们的产业都不是只有一项,而是一个完整的产业链,或者说是产业圈,这样才能保证他们不在某个环节,被别人所左右。 But now, Feng Yu must start to establish his industry to encircle gradually. 而现在,冯宇就要逐渐开始建立他的产业圈了。
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