EG :: Volume #13

#1229: Pretends the electric car

51 times, Feng Yu returned to Bing City with Li Na together, visits parents, another point, Feng Yu must have a look to the Bing City Machinery manufacture group. 51的时候,冯宇跟李娜一起回到了冰城,一个是省亲,另外一点,冯宇也要到冰城机械制造集团看看。 Group Corporation the development speed was quick for these years, particularly electric car. Including the battery-powered bicycle and electrically operated motorcycle, as for the electrically operated sedan car, has not started temporarily. 集团公司这几年发展速度很快,尤其是电动车。包括电动自行车和电动摩托车,至于电动小轿车,暂时还未开始。 In fact the electric car appeared in last century, earliest can trace in 1834 about, but afterward because of massive mining of petroleum, the technology of internal combustion engine constantly enhanced, the electric car experienced dozens years of plateaus. 事实上电动车早在上个世纪就已经出现,最早可以追溯到1834年左右,不过后来因为石油的大量开采,内燃机的技术不断提高,电动车经历了几十年的停滞期。 By 1990 about, everybody noticed that the petroleum the price rises unceasingly, the atmospheric environment pollution is increasingly serious, makes a fresh start to study the electric car. 直到1990年左右,大家看到石油的价格不断上涨,大气环境污染日益严重,才重新开始研究电动车。 But earliest studies the battery-powered bicycle, is not others, is Shanghai with long bicycle factory, reason that but is restricted in the technology, battery-powered bicycle basic won't sell. 而最早研究电动自行车的,不是别人,就是魔都的用久自行车厂,只是限于技术的原因,电动自行车根本卖不动。 Regarding electrically operated motorcycle, cannot lead. 至于说电动摩托车,更是带不动。 But Bing City Machinery manufacture group, in 97, can make the battery-powered bicycle, is the reason is the same, the battery technology manages, other related technologies , is quite backward, another that time motorcycle sales volume was in the explosion stroke, therefore had not produced. 而冰城机械制造集团,在97年的时候,就已经能够制造电动自行车了,可是原因一样,电池技术不过管,一些其他的相关技术,也都比较落后,再一个那时候摩托车销量正处于爆发期,所以就一直没有生产。 But now, some motorcycle has limited line of implementations to stipulate, although formally has not implemented, but also gave advance notice, the limiting line of motorcycle, started massively. 而如今,已经有了摩托车限行的试行规定,虽然并没有正式实施,但也已经预告了,摩托车的限行,大量开始了。 The previous generation motorcycle peak time, in 07 years, then it is said is because must hold Olympic Games, creates the environmental engineering, therefore motorcycle limit unusual is fierce, the national major cities start to implement, the motorcycle sales volume, year by year slides, the sales volume of electric car, grows year by year. 前世摩托车的巅峰期,就在07年,然后据说是因为要举办奥运会,打造环境工程,所以摩托车限制的非常厉害,全国各大城市均开始实施,摩托车的销量,就逐年下滑,电动车的销量,逐年增长。 But now, China was Olympic Games applies to pass similarly, started to try out to limit the Moroccan command, bore the brunt, was a urban and provincial capital. 而现在,华夏同样是奥运申请通过了,开始试行限摩令,首当其冲的,就是一线城市和省会城市。 Three years ago, the battery-powered bicycle of nation, just about 50,000, but also includes the import the product. But last year time, the battery-powered bicycle of nation, broke through 500,000, this year has the trend of rising suddenly. 在三年前的时候,全国的电动自行车,才刚刚50000辆左右,还包括进口的产品。而去年的时候,全国的电动自行车,已经突破了500000辆,今年更是有暴涨的趋势。 Starting from last year, the electric car of Song River sign, once were released to the market, relies on the crowded advertisement, the star represents, bigger brand and other factors, rapidly become Boss of China battery-powered bicycle market, but electrically operated motorcycle, with ease becomes the main item. 从去年开始,松江牌的电动车一经推出市场,就凭借密集的广告,明星代言,更大的品牌等因素,迅速成为华夏电动自行车市场的老大,而电动摩托车,也轻松成为龙头。 Regarding early makes the battery-powered bicycle with waiting for a long time factory, can only stare dry. The brand, technology, propaganda or the channel, the Song River sign leads. 至于说更早做电动自行车的用久等厂子,只能干瞪眼。无论是品牌、技术、宣传还是渠道,松江牌都遥遥领先。 With for a long time thinks that relies on is earlier, when electric car sales volume suddenly to increase who they are doing, they should also be the times that the profit rises suddenly. Therefore, the factory capacity that they also expand, to anticipate to continue to seize the throne of market leader. 原本用久以为,凭借着他们做的更早,在电动车销量暴增的时候,他们也应该是利润暴涨的时期。为此,他们还扩大的工厂产能,以期待继续占领市场龙头的宝座。 Which knows the Song River battery-powered bicycle, once were promoted, on the fiery/popular market. The brand, propaganda and channel anything, they have recognized, but technically, unexpectedly is also good of Song River sign. 哪知道松江电动自行车一经推出,就火爆市场。品牌、宣传、渠道什么的,他们都认了,但是在技术上,竟然也是松江牌的更好。 These overseas import battery-powered bicycles, suddenly become are more abegging, because the Song River electric car has made a performance comparison test on the television, finally the Song River electric car, explodes these import goods. 那些国外的进口电动自行车,更是忽然就变得无人问津,因为松江电动车在电视上做了一个性能对比测试,结果松江电动车,完爆那些进口产品。 Actually is not overseas is not better, is only they toward the China sale, is in itself the backward product. After they know the Song River battery-powered bicycle appears, quickly has captured the market share, therefore they will also start a better product to push to the China market. 其实不是国外没有更好的,只是他们往华夏销售的,本身就是落后的产品。当他们知道松江电动自行车出现后,迅速占领了市场,于是他们也开始将更好的产品推向华夏市场。 However after having previous contrast, the China consumer, has had the suspicion to their brands, does not believe that their battery-powered bicycles are better. 但是有过上一次对比之后,华夏的消费者,已经对他们的品牌产生了怀疑,根本不相信,他们的电动自行车更好。 The Song River sign, the old brand, quality is trustworthy. 松江牌,老品牌,质量值得信赖。 Such a message, making all people remember. 就这么一句广告词,让所有人都记住了。 With for a long time thinks injust, did the Song River sign, when turn into the old brand? We used the long many years, your Song River several years! 用久觉得最冤,松江牌,什么时候变成老品牌了？我们用久多少年了,你们松江才几年啊！ Your product qualities are trustworthy, weren't our qualities worth trusting? 你们的产品质量值得信赖,我们的质量就不值得信赖了？ Originally with long technology, cost control is also good, but after the Song River battery-powered bicycle goes on the market, was forced to rise with the long selling price, this also with the long market share, the primary cause that slid to seriously. 本来用久的技术也还可以,成本控制的也还不错,但当松江电动自行车上市之后,用久的售价就被迫上涨了,这也是用久的市场占有率,严重下滑的主要原因。 Why? Because with the long battery-powered bicycle, uses is also the Taihua Brand accumulator cell. Before they have signed three years of battery supply agreements, but last year just must sign the contract. 为什么呢？因为用久电动自行车,用的也是泰华牌蓄电池。之前他们签订了三年的电池供货合同,而去年刚好要重新签订合同。 This time, the Taihua accumulator cell rose in prices suddenly! 这一次,泰华蓄电池忽然涨价了！ Is forced to rise in prices with the long battery-powered bicycle, causes them in price, lost the competitive power. With the long factory compared with few of Song River , transport expense, they was also higher, words as the matter stands, the battery-powered bicycle of Song River sign, almost average selling price ratio uses for a long time lowered 200. 用久电动自行车就被迫涨价,导致他们在价格方面,失去了竞争力。本来用久的工厂就比松江的少,运费方面,他们也更高,这样一来的话,松江牌的电动自行车,差不多平均售价比用久的低了200块。 200 to an electrically operated driving, are not much, but do not forget, buys the person of battery-powered bicycle, may not be the rich man, 200 for them, are many. 200块相对于一辆电动行车,算不上多,但不要忘了,买电动自行车的人,可都不是什么有钱人,200块对他们来说,也还不少呢。 This year estimates the output of battery-powered bicycle, can over 1 million, the electrically operated motorcycle output, can over 500,000. But battery-powered bicycle market, the Song River sign occupied over 70%, the electrically operated motorcycle market, the Song River sign occupies over 80%. 今年预计电动自行车的产量,能超过1000000台,电动摩托车的产量,也能超过500000台。而电动自行车市场,松江牌占据了70以上,电动摩托车市场,松江牌更是占据超过80。 Along with electric car market is getting more and more hot, various places start some small factories unceasingly. They embezzle the patented technology of Song River battery-powered bicycle completely, but also thinks one are only the imitation. 随着电动车市场的越来越热,各地方不断兴起一些小工厂。他们完全盗用松江电动自行车的专利技术,还认为自己只是模仿。 These small factories, the technology is ordinary, but wins in does not need to manage the brand, does not need to make the technical research and development, the propaganda cost is low, difference that the material uses, therefore average costs, unexpectedly compared with Song River sign low of. 这些小厂子,技术一般,但胜在不需要经营品牌,不需要做技术研发,宣传成本低,材料用的差,所以平均成本,竟然比松江牌的还低。 This did not have anything, imitation has imitated, meaning of Li Mingde, does not need to investigate that they also make the inadequate any threat to the Song River sign battery-powered bicycle in any case, particularly electrically operated motorcycle sending motor, these small factories cannot make, this profit is highest. 本来这也没什么,模仿就模仿了,李明德的意思,也没必要进行追究,反正他们也对松江牌电动自行车造不成任何威胁,尤其是电动摩托车的发动机,那些小厂子根本造不出来,这个利润才是最高的。 However thousand should not, ten thousand not should, these small factories, to read has pasted on the trademark of Song River sign battery-powered bicycle unexpectedly, this nature completely changed. 但是千不该,万不该,那些小厂子,看书竟然贴上了松江牌电动自行车的商标,这性质就完全变了。 Copies and pretends is two different concepts, the words of copy, can not haggle over with you, but pretends is not good. 仿造和假冒是两种不同的概念,仿造的话,可以不跟你计较,但是假冒就不行了。 Battery-powered bicycle that these small factories produce, the quality itself is quite bad, has, itself has the safety danger. 那些小厂子生产出来的电动自行车,质量本身就比较差,更有的,本身就具备安全隐患。 Couple days ago, consumer, has bought a Song River sign battery-powered bicycle, finally rode was less than one week, the storage battery has burnt, then advanced the post-sale point of Song River battery-powered bicycle to service. 前几天,就有一个消费者,买了一台松江牌电动自行车,结果才骑了不到一个星期,电瓶就烧了,然后推到松江电动自行车的售后点进行维修。 Then was discovered by Corporation, in the market really had the fake product! 这才被公司发现,市场上竟然有假冒产品了！ Li Mingde attaches great importance to, if this were flooded the market by the fake product, affected the reputation of Song River sign battery-powered bicycle, even affected the Song River sign, the reputation and prestige of Bing City Machinery manufacture group, that was serious. 李明德对此十分重视,这要是被假冒产品充斥市场,影响了松江牌电动自行车的口碑,甚至影响了松江牌,冰城机械制造集团的口碑和声誉,那就严重了。 They try hard reputation and prestige that manages to build, cannot by these people destroying absolutely. 他们努力经营打造出来的口碑和声誉,绝对不能被这些人给毁了。 Li Mingde reports with Feng Yu, above wants to ask Feng Yu to act, lets carry on one time to investigate rigorously, lets these black heart merchants, pays the serious price!() 李明德跟冯宇汇报,想请冯宇出面,让上面对此进行一次严查,让这些黑心商人,付出严重的代价！()
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