EG :: Volume #12

#1200: Liquid crystal VS plasma

At this time in the market had many users, a choice more economical space, and clear panel TV. In addition, computer display monitor and other applications, can say the plasma technology, development unusual is quick. 此时市场上已经有很多用户,选择更为节省空间、且清晰的平板电视了。再加上,计算机显示屏等应用,可以说等离子技术,发展的非常快。 However also one plate television, at this time clear, especially in angle of view, the plasma is better, and in contrast gradient and gradation, has the distinct superiority, level rich. 不过还有一种平板电视机,此时更加的清晰,尤其在视角方面,等离子更好,且在对比度和灰度方面,也具有明显优势,层次更加的丰富。 Philips in the television manufacture, is one of the key business, but Feng Yu after Changhong splitoffs, calculates that entered the manufacture domain of television, at this time what although Changhong are more produces the liquid-crystal display of computer, this profit is higher. 飞利普在电视机制造上,可是其主要业务之一,而冯宇跟长红换股之后,也算进入了电视机的制造领域,虽然长红此时更多的是生产计算机的液晶显示器,这个利润更高嘛。 Changhong is also domestic first attacks the factory of plasma technology, but Philips also in research plasma technology vigorously. But has to acknowledge that the plasma technology, Japan these manufacturers are at present stronger. 长红也是国内第一家进攻等离子技术的厂家,而飞利普也在极力的研究等离子技术。但不得不承认,等离子技术,目前还是岛国的那些厂商更强。 For example under Hitachi and Song, the first peak wait / etc., is Four Star Group, lg of South Korea , etc., is the plasma also LCD technology parallel, which is not considered as that the world is top, but difference does not calculate too. Then is Japan Sony, Dongzhi and other Corporation, Taiwan some Corporation. 比如日立、淞下、先峰等等,然后是南韩的四星集团、lg等,是等离子也液晶技术并行,哪一项都不算是世界顶尖,但差的也不算太多。接下来就是岛国的嗦尼、东之等公司,还有宝岛的一些公司。 Again downward, was Tom grandson, Philips, Changhong, tcl and other Corporation. Regarding the US, is the product of Asian and Europe that their side sells. 再往下,就是汤姆孙、飞利普、长红、tcl等公司了。至于说米国,他们那边卖的也都是亚洲和欧洲的产品。 This time plasma technology, is actually better than the LCD technology, is at least more suitable to make the television, moreover is protecting eye, is truly better than the liquid crystal. 此时的等离子技术,其实比液晶技术更好,至少更加适合做电视,而且在护眼方面,也确实比液晶电视更好。 However the plasma TV, there are several big shortcomings. 但是等离子电视,有几大缺点。 First was the plasma TV can only toward big doing, cannot toward small doing, slightly also over 40 cuns (2.5cm)! This ceased, the plasma marches the computer display domain possibility, at least the personal computing, is the unusual person uses such large screen, before the Feng Yu rebirth, is rare. 首先就是等离子电视只能往大了做,不能往小了做,最小也在40寸以上！这就杜绝了,等离子进军计算机显示器领域的可能,至少个人电脑,是少有人用这么大屏幕的,在冯宇重生前,也罕有。 Because the person A-scope is generally very near, was too big, seems like really uncomfortable. 因为人一般距离显示器都很近,太大了,看起来真的不舒服。 The next plasma when processes the dynamic image, has the superiority, but frozen picture time, was inferior to the liquid crystal, particularly the static resolution, was similar to the liquid crystal temporarily, but in the future, will be flung by the liquid crystal behind. 其次等离子在处理动态图像的时候,更加的有优势,但静态图像的时候,就不如液晶了,尤其是静态分辨率,暂时跟液晶差不多,但未来,还是会被液晶所甩在身后。 Has again works as the static image, for a long time appears, when plasma screen same position, possibly appears burns the screen phenomenon, in other words, with the plasma TV looks at DVD the time, not suitable long time suspends. Because the plasma activates the special gas in developing unit by the voltage, for a long time stimulates, is easy to burn out. But liquid crystal, then changes the crystal structure in transistor through electric current, this is quite stable. 再有就是当静止的图像,长时间出现在等离子屏幕同一位置的时候,就可能出现烧屏现象,也就是说,用等离子电视看dvd的时候,不宜长时间暂停。因为等离子是靠电压来激活显像单元中的特殊气体,长时间激发,就容易烧坏。而液晶,则是通过电流来改变晶体管内的晶体结构,这个比较稳定。 Therefore the plasma TV closes down time, will discover frequently also that has closed obviously, on the screen also has the shade? 所以等离子电视关机的时候,经常还会发现,明明关了,屏幕上怎么还有影呢？ The liquid crystal electric quantity is stable, plasma according to the outside ray strong and weak, but dynamic regulation wattage. In other words, the wattage of plasma television is a range, but is not fixed. 液晶电量稳定,等离子则会根据外界光线的强弱,而动态调节瓦数。也就是说,等离子电视机的瓦数是个范围,而不是固定的。 A most important point, Song inferior Corporation, to guarantee the profit, guarantees being in the lead of technology, therefore they have monopolized the upstream panel resources of plasma, the entire industry chain, rejects to other Company opening shares. They believe that this can get a higher profit. 最最重要的一点,淞下等公司,为了保证利润,保证技术的领先,所以他们垄断了等离子的上游面板资源,整个产业链,拒绝向其他企业开放分享。他们认为,这样可以获得更高的利润。 Truly, this time plasma TV, is more expensive than the liquid crystal, the profit is also naturally higher. 确实,此时的等离子电视,比液晶电视更贵,利润自然也更高。 Philips and Tom grandson is also the Eurovision domain giant, now they are also facing the choice, actually to give up the plasma, makes the liquid crystal specially, is the choice is the same with Company of South Korea, two legs parallel, or gives up the liquid crystal, studies the plasma. 飞利普和汤姆孙也是欧洲电视领域的巨头,现在他们也在面临选择,究竟是放弃等离子,专做液晶,还是选择跟南韩的企业一样,两条腿并行,又或者是放弃液晶,专攻等离子。 Philips and other jointly developed plasma technologies has been in the world to be in the lead with Wind & Rain Electronics, and had built several production bases in China, Europe, they are certainly impossible to give up the LCD technology. Not only television, the display monitor giant market of computer. 飞利普跟风雨电子等合作研发的等离子技术已经处于世界领先,并且在华夏、欧洲等建立了几个生产基地,他们当然是不可能放弃液晶技术。不只是电视,还有计算机的显示屏这个巨大的市场呢。 However the Tom grandson actually believes that the plasma TV has the superiority, the panel TV, should choose the plasma. This was equal, has been divided into two camps to the panel TV. 但是汤姆孙却认为,等离子电视更有优势,平板电视,就应该选择等离子。这就相当于,给平板电视分成了两个阵营了。 South Korean such foot steps on two ships, definitely cannot make the good money! 南韩那样脚踩两只船的,肯定赚不到大钱！ The previous generation Tom grandson is also one of the plasma supporters, finally the plasma profit is getting more and more low, the Tom grandson who harms also lost money, finally fell on 08 world financial crises. 前世汤姆孙也是等离子的支持者之一,结果等离子的利润越来越低,害的汤姆孙也赔了钱,最终倒在了08世界金融危机上。 Philips this partner, Feng Yu does not want to lose, has been short of them, is unable to guarantee the superiority of plasma technology. The color display, the viewing angle, the response time, resolution, needs to put in the huge fund and technical energy studies. 飞利普这个合作伙伴,冯宇还是不想失去的,少了他们,就无法保证等离子技术的优势了。色彩显示、可视角度、响应时间、分辨率等,都需要投入庞大的资金和技术精力去研究。 Feng Yu has persuaded Philips, gives up plasma, studies the liquid crystal. Temporarily looks like, the plasma was inferior that the liquid crystal is better. However Feng Yu told Philips, in the future the development of computer will be getting more and more rapid, here market, will surpass that side the television. 冯宇劝说过飞利普,放弃等离子,专攻液晶。暂时看起来,等离子是不如液晶电视更好。但是冯宇告诉飞利普,未来计算机的发展会越来越快,这边的市场,会超过电视机那边。 The television has the traditional fluorescent display monitor television and plate television, the plate television divides the liquid crystal and plasma, so long as we maintain the superiority at an aspect, then can be in an impregnable position. 电视机有传统荧光显示屏电视机和平板电视机,平板电视机又分液晶和等离子,我们只要在一个方面保持优势,那么就能立于不败之地。 , Along with the expansion of their capacity, the cost will be also getting more and more low. But because plasma price capacity stays at a high level lowly, when the time comes the liquid crystal can have good price advantage. Along with the promotion of other technologies, liquid crystal can substitute for the plasma inevitably. 再说了,随着他们产能的扩大,成本会越来越低。而等离子的价格则因为产能的低下而居高不下,到时候液晶会有着很好的价格优势。随着其他技术的提升,液晶必然能够取代等离子。 If Philips wants the both legs parallel, then Feng Yu can only choose, in liquid crystal technology, casting off Philips slowly, even if invests some, individual farming. Also has the Changhong technical personnel in any case, when the time comes can also draw tcl. 如果飞利普非要双腿并行的话,那么冯宇就只能选择,在液晶电视技术上,慢慢的甩开飞利普,哪怕多投入一些,也自己单干了。反正还有长红的技术人员呢,到时候可以将tcl也拉进来。 Gaje hears the question of Feng Yu, stern say|way: „Chief Feng, I represent Philips, gives you an affirmative answer. We give up the engineering research of plasma, studies the LCD technology.” 盖奇听到冯宇的问话,正色道:“冯总,我代表飞利普,给贵方一个肯定的答复。我们放弃等离子的技术研究,专攻液晶技术。” „Then your cooperation with Tom grandson?” “那么你们跟汤姆孙的合作？” „The Tom grandson alone studies, if studies the achievement, we can purchase their patent authorizations. But the Tom grandson one of the consumer electronics domain patented technology many Corporation, they close right up against the patent authorization every year, can make a lot of money.” “汤姆孙独自研究,如果研究出成果,我们可以去购买他们的专利授权。汤姆孙可是消费电子领域专利技术最多的公司之一,他们每年靠着专利授权,就能赚不少钱。” The Tom grandson has taken the old route, does not know that this will go whether also bankrupt. However Philips agreed the Feng Yu suggestion, gives up the research of plasma, studies the LCD technology, this makes Feng Yu relax. 汤姆孙还是走上了老路,也不知道,这一世是否还会破产。不过飞利普同意了冯宇建议,放弃等离子的研究,专攻液晶技术,这让冯宇松了口气。 Then, maintains in the LCD technology is in the lead, is simpler. The competitor nothing but is Sony, Dongzhi, Four Star Group and other Japan and South Korean Company, regarding Taiwan Company, they are in the second echelon. 如此一来,那么在液晶技术上保持领先,就简单多了。竞争对手无非就是嗦尼、东之、四星集团等岛国和南韩企业,至于说宝岛的企业,他们处于第二梯队呢。 Feng Yu does not know that the Tom grandson cooperates with tcl immediately in magnificent constructs the factory, has established tkk Corporation, studies the plasma TV technology. But Changhong also at the suggestion of Feng Yu, studies the liquid crystal technology. As for the plasma TV, gave tcl to be good, the person who the home bought in any case were not many, had them , can a certain extent, prevent Company of Japan and South Korea. Actually the average person cannot look, the liquid crystal and plasma have the big difference. 冯宇不知道,汤姆孙马上就跟tcl合作在华建厂,成立了tkk公司,专攻等离子电视技术。而长红也在冯宇的建议下,专攻液晶电视技术。至于等离子电视,就让给tcl好了,反正国内买的人也不多,有了他们,也能一定程度上,阻挡岛国和南韩的企业了。其实一般人根本看不出来,液晶与等离子有多大区别。 Feng Yu told them, should not be worried that the plasma technology, belonged to be too cultured to be appreciated by the masses. Nobody responded, more manufacturers will invest into the bosom of liquid crystal, when the time comes, was the end of plasma TV! 冯宇告诉他们,不要担心,等离子技术,属于曲高和寡。没有人响应,更多的厂商会投入到液晶的怀抱中,到时候,就是等离子电视的末日！ ......( To be continued.) ……(未完待续。)
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