EG :: Volume #12

#1153: Mail advertisement( asked to subscribe asks ticket)

The previous generation light in China, pays the software hundred and thousand of types, but Lang Tao Sha verse, can remain finally, actually few planted. 前世光是在华夏,支付软件都有成百上千种,但最终大浪淘沙,能够留下来的,却没有几种了。 These pay the good and bad points of software, early was summarized, Feng Yu does not dare to say clear, but at least compares these have not made person clear many. 那些支付软件的优缺点,早都被人总结了出来,冯宇不敢说门儿清,但至少比这些从来没做过的人清楚的多。 The single is this pays the promoted way of software, can make them absolutely scared! 单只是这支付软件的推广方式,就能让他们绝对傻眼！ What at this time is the promoted way of treasure? One naturally is the homepage advertisement promotion of Ebay Corporation, enters the Ebay homepage, can see the large advertisement of treasure, naturally, these have given the advertising expenditure. 此时呗宝的推广方式是什么呢？一个自然是易贝公司的网页广告推广,进入易贝的网页,就能看到呗宝的大幅广告,当然,这其中是给了广告费的。 Another point, the mail advertisement promotion of treasure, this is main. 另外一点,就是呗宝的邮件广告推广,这才是最主要的。 The payment pattern of treasure, needs you to leave behind a mail account number, after the buyer pays money, will inform the seller with the email. 呗宝的支付方式,就需要你留下一个邮件账号,当买家付款后,会用电子邮件来通知卖家。 But if the seller wants to withdraw cash this sum of money, similarly needs to register one account number of treasure to be good. To propose money, registers the account number the time, could not spend for one minute, they will certainly not reject. 而卖家要想将这笔钱提现,就同样需要注册一个呗宝的账号才行。为了把钱提出来,注册账号的时间,花不了一分钟,他们当然不会拒绝。 Then, the user of treasure, can obtain extremely quick growth. 如此一来,呗宝的用户,就能得到极快的增长速度。 Ebay had own payment service, but since makes the treasure join, own payment service on the unceasing atrophy, instead the treasure obtained the fast development. 原本易贝有自己的支付业务,但自从让呗宝加入其中后,自己的支付业务就不断的萎缩,反而是呗宝得到了快速的发展。 But now, the Ebay payment service wants to be independent, merges with the treasure, but treasure also as Ebay only official payment platform. 而如今,易贝的支付业务要独立出来,与呗宝合并,而呗宝也将作为易贝唯一的官方支付平台。 As the matter stands, the benefit of treasure, with Ebay closely jointly in one. However valuable here Boss , is Feng Yu, but Ebay that side Boss , is Kirilenko. 这样一来,呗宝的利益,就与易贝紧紧地联合在了一起。不过呗宝这边的老大,则是冯宇,而易贝那边的老大,是基里连科。 The mail promotion way of treasure, looks like in Feng Yu, these serious deficiencies. Mail advertisement, what need is one can make the user note, and with the shortest language, expresses many information. 原本呗宝的邮件推广方式,在冯宇看来,还有这一些严重的不足之处。邮件广告,需要的是一眼就能让用户注意到,并且用最短的语言,来表达最多的信息。 Before the treasure was because seller must manifest, but has to use the treasure, thus made the user of treasure increase. However this method, was extremely passive. 之前呗宝就是因为卖家要体现,而不得不使用呗宝,从而让呗宝的用户增加。但是这种方法,太过被动了。 Is good is auctions website because of Ebay, the status unceasing exchange of seller and buyer, therefore makes the promotion of treasure quite smooth. 好在易贝是一个拍卖网站,卖家与买家的身份不断的互换,所以才让呗宝的推广比较顺利。 However at this time Ebay started to march the beautiful week other countries, begins to purchase other to auction website, expands the Ebay business scope. Then as Ebay official payment platform treasure, must promote to these countries. 但是此时易贝已经开始进军美周的其他国家,着手收购其他拍卖网站,来扩充易贝的业务范围。那么作为易贝官方支付平台的呗宝,也要推广到那些国家。 First a point, the currency of various countries' use is different. 首先一点,各国使用的货币不同。 You cannot say that this is Corporation of US, settles accounts on important passenger household US dollar, the majority of overseas users, in the account do not have US dollar. 你不能说,这是米国的公司,就要客户用美元来结算,大部分国外的用户,账户里面是没有美元的。 Is good in this issue when the treasure promotes to Canada, Feng Yu ahead of time reminded them, must realize the multi- curs to settle accounts, simultaneously must let various curs, when arrives at the contra account, can exchange for the currency of this country's, this needs to carry on with bank cooperates in detail. 好在这个问题在呗宝向加拿大推广的时候,冯宇就提前提醒了他们,要实现多币种结算,同时要让各币种在到达对方账户的时候,可以兑换为该国的货币,这就需要跟银行进行详细的合作了。 Naturally, this exchange, must collect the handling charge, in this, can make the treasure gain one. 当然,这个兑换,也是要收手续费的,这里面,也能让呗宝赚上一笔。 The handling charge cannot be too high, will otherwise make the user not feel cost-effective/worthwhile. However lowered was not good, that will reduce the valuable profit, in this balance point, was very difficult to grasp, among various countries, will use the different tariffs in the future, but the overall does not differ over 1%. Mainly is also looks at and cooperation detail among various countries' bank, many that the opposite party wants, the treasure wants are also naturally many. 手续费不能太高,否则会让用户觉得不划算。但是太低了也不行,那会降低呗宝的利润,这里面的一个平衡点,很难掌握,各国之间,未来会采用不同的费率,但总体相差不会超过1。主要也是看跟各国银行之间的合作细节,对方要的多,呗宝要的自然也就多。 Valuable this point, compared with net silver convenient, can make Ebay better will carry out the transnational transaction. However with traditional mail promotion way, was not quite easy. 呗宝的这一点,会比网银更加的方便,同时也能让易贝更好的进行跨国交易。不过用传统的邮件推广方式,就不太容易了。 Mail promotion, right the treasure is most appropriate, because the registration of treasure, needs to bind the e-mail account number. Therefore Feng Yu gives the promoted department of treasure, has made many requests. 邮件推广,对呗宝来说最合适,因为呗宝的注册,就需要绑定邮箱账号么。所以冯宇给呗宝的推广部门,做了更多的要求。 The mail promotion, must conform to some standards. For example the stimulation, must stimulate the feeling to the reader intensely, stimulates them to click on this link. For example the fund that before used withdrew cash, was an exciting way, but regarding the stimulation of non- Ebay user, but was insufficient. At this time, needed new stimulation. 邮件推广,要符合一些标准。比如刺激,要给读者强烈的刺激感,刺激他们点击这个链接。比如之前使用的资金提现,就是一种刺激方式,但对于非易贝用户的刺激,可就不够了。这时候,就需要新的刺激。 Also must be clear clearly, must use few writing as far as possible, making the reader understand that what you must express is anything, your intention and goal are anything, do not make the reader blindly guess. Although the people have the curiosity, but more people, will regard this are the junk mails, but direct fork. 还要清楚明确,要尽可能用少的文字,让读者明白,你要表达的是什么,你的意图和目的是什么,不要让读者瞎猜。虽然人们都有好奇心,但更多的人,会把这个当成是垃圾邮件,而直接点叉。 A little is very important, that contrasts the atmosphere, must build thing on this mail to the user, is a feeling of your good opportunity. 还有一点很重要,那就是烘托气氛,要给用户营造出一种这封邮件上的东西,是你一次好机会的感觉。 The mail is striking, can use some bright colors and pictures serves this purpose, if moves the chart with GIF, actually the effect will be better. Although this time GIF form has developed for more than ten years, but limited to Internet this time speed, the clarity of picture will not be high, the color is generally is 256 colors, is looks at the feeling not real. But also compares ordinary static picture, the effect is much better, moves the chart to be always easier appealingly. 邮件要醒目,可以采用一些鲜艳的色彩和图片来达到这个目的,如果用GIF动图的话,其实效果会更好。此时的GIF格式虽然已经发展了十多年,但受限于互联网此时的网速,图片的清晰度不会太高,色彩更是普遍为256色,也就是看着感觉不真。但也比普通的静态图片,效果要好得多,动图总是更容易吸引人。 In the future if good of internet/network development, but can also make a video link directly, selects this, the play-over video, the effect is better. 未来要是网络发展的更好,还可以直接弄一个视频连接,点开这个,直接播放视频,效果更好。 Also a little, that is the treasure must unify with the mail promotion of Ebay, forms a bundle. When the user registers Ebay, will tie up one valuable client side, likewise, registration treasure time, will see the Ebay promotion advertisement, making your one eyes see the above preferential information. 还有一点,那就是呗宝要跟易贝的邮件推广结合起来,形成一种捆绑。当用户注册易贝的时候,就会捆绑一个呗宝的客户端,同理,注册呗宝的时候,就会看到易贝的促销广告,让你一眼就看到上面的优惠信息。 Meanwhile, the treasure with many internet/network Corporation, the signing payment platform cooperation agreement, making the user feel that had the treasure, can in the different website uses, misconception that even one type can use in all website. 与此同时,呗宝正在跟更多的网络公司,签订支付平台合作协议,让用户觉得,有了呗宝,就能在不同的网站使用,甚至有一种在所有的网站都能使用的错觉。 Naturally, this is a goal, but is unlikely to realize, without any payment software, can achieve such monopoly, only if the treasure does not collect fees, that the treasure also lost the biggest profit origin. 当然,这是一种目标,不过不太可能实现,没有任何支付软件,能做到如此的垄断,除非呗宝不收费,那呗宝也就失去了最大的盈利来源。 ... … But at this time, the payment package was also born, starts to appear in the website payment choice of Amazon, and tacitly approved for first. Payment package of promotions, what similarly uses is the mail promotion, obtains a e-mail account number list from valuable there, then defers to this, starts to push the advertisement. 而此时,支付包也呱呱坠地,开始出现在了亚马孙的网站支付选择上,并且默认为第一个。支付包的推广,同样采用的是邮件式推广,从呗宝那里得到一份邮箱账号名单,然后按照这个,开始推送广告。 In this most important point, gives preferential benefit to the stimulation, and there is a time limit. Let the customer see that countdown, immediately thinks, the words that does not hurry to buy, the opportunity missed. 这里面最重要的一点,就是优惠刺激,且有时限。让顾客看到那个倒计时,就马上想到,不赶紧买的话,机会就错过了。 But they select the advertisement link, after entering the Amazon page, the right will have an float window, the unceasing vibration, attracts them to select, above is the payment package of registration links. 而他们点开广告链接,进入亚马孙页面后,右侧会有一个悬浮窗口,不断的抖动,吸引他们点开,上面就是支付包的注册链接。 Here personally informed sues the user, payment package of merits , the credit guarantee, and there is Feng Yu with the joint signature of Kirilenko. The message is, you shop, I guarantee, safe, simple, fast. 这里面告诉用户,支付包的优点,信用担保,且有冯宇跟基里连科的联合署名。广告词是,你购物,我担保,安全,简单,快速。 And also has Feng Yu with the Kirilenko image, they shake hand, a cooperation happy appearance, but Kirilenko is positive, but Feng Yu is the back. 其中还有冯宇跟基里连科的形象,两人握手,一副合作愉快的样子,不过基里连科是正面,而冯宇则是背影。 After this mail everybody many users receive, everybody notes the payment package, the world second rich and powerful people and Eastern European richest family joint mortgage, that is definitely safer, therefore pays the package of registration users, starts to grow at a rapid speed. 这封邮件被大家很多用户收到后,大家都注意到了支付包,世界第二富豪和东欧首富联合担保,那肯定更加安全啊,于是支付包的注册用户,开始以飞快的速度增长着。 ... …
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