EG :: Volume #12

#1144: Amazon gained

Immediately to 2001, Feng Yu arrived at Seattle, this was Jeff Bezos informs Feng Yu to participate specially, said that the good news, to tell Feng Yu. 马上到2001年了,冯宇来到米国西雅图,这是杰夫?贝左斯特意通知冯宇来参加的,说是有一个好消息,告诉冯宇。 „Everybody, announced today a good news to give everybody, closes right up against the fourth quarter profit improvement, since our Amazon establishment, gained for the first time!” “各位,今天公布一个好消息给大家,靠着第四季度的利润提升,我们亚马孙创立至今,首次盈利了！” board member/director management in warm applause, these many years, Amazon finally gained. 各位董事高管都在热烈的鼓掌,这么多年了,亚马孙总算是盈利了啊。 Initially Amazon already can go on the market, but because the major stockholder opposed, therefore Corporation cannot go on the market. At that time but internet/network Corporation spring, after the listing, the stock price rose dramatically. 当初亚马孙早就能上市,可由于大股东反对,所以公司一直没能上市。那时候可是网络公司的春天啊,上市之后,股价都是飙升。 They more than once in secret have complained Feng Yu, if 97 years of time, Amazon goes on the market, then 99 years of time, they can leverage. The profit most little has dozens times! 他们不止一次私下里埋怨过冯宇,如果97年的时候,亚马孙上市的话,那么99年的时候,他们就可以套现了。利润最少有几十倍！ You look at that Ebay, after the listing, the Corporation market value turned hundred times, Amazon has been inferior to Ebay , were the difference not quite many? Even in them, Amazon perhaps is easier than to be hounded Ebay, after all the Amazon major stockholder is Feng Yu, this is a gold-lettered signboard, making investor believe that Corporation will give them the guarantee of rich repayment! 你看那个易贝,上市后,公司市值翻了百倍,亚马孙就算不如易贝,也差不太多吧？甚至在他们心里,亚马孙或许比易贝更容易受到追捧呢,毕竟亚马孙的大股东是冯宇啊,这就是金字招牌,让股民相信公司会给予他们丰厚回报的保证！ The Feng Yu youngest 10 billion US dollars rich and powerful people, are precisely the world second, has defeated the Soros person, in Investment, prestige illustrious. 冯宇可是最年轻的10000000000美元富豪,且是世界第二,还是击败了索罗斯的人,在投资界,威名赫赫。 What a pity Feng Yu does not go on the market, said Corporation to be short of money, he continues the capital, had the support of Bezos, lets their these young shareholders, has no alternative. 可惜冯宇就是不上市,说公司缺钱,他就继续注资,偏偏还得到了贝左斯的支持,让他们这些小股东,无可奈何。 Feng Yu that assistant Ralph did not say, anyone of you, if opposed that has not related, according to the market price, our premium 10%, phrased your stocks. 冯宇的那个助理拉尔夫不是说了么,你们谁要是反对,没关系,按照市价,我们溢价10,收购你们的股份。 They do not certainly sell! 他们当然不卖了！ In the beginning, after they are holding the listing, leverages the idea of making money. However afterward, they also saw the Amazon potential. 开始的时候,他们是抱着上市后套现赚钱的想法。但是后来,他们也看出亚马孙的潜力了。 The internet/network commercial city, really has an important superiority compared with the entity, that can give the customer richer commodity choice, even is very simple. 网络商城,确实比实体有一个重要的优势,那就是可以给顾客更丰富的商品选择,甚至还很简单。 The US, many middle classes, live in the suburb, the environment is good, the place is big, the life is quite comfortable. 在米国这边,很多中产阶级,都是住在郊区,环境好,地方大,生活比较舒适。 They are one week go to a supermarket generally, purchases one week of life to need, is very each time tired, sometimes to buy the same commodity, must look very for a long time. 他们一般都是一周去一趟超市,购买一周的生活所需,每次都很累,有时候为了买一样商品,要找很久。 However is different in the Amazon internet/network commercial city, only needs to type on several keyboards, the click search, can find the commodity that wants. Then under the order, waited to deliver goods to the doorstep on the line. 但是在亚马孙的网络商城就不同,只需要敲几下键盘,点击搜索,就能找到想要的商品。然后下订单,等着送货上门就行了。 Initial time, Amazon also deliveries the payment, but some consumers, thinks troublesome, must prepare the pocket money. 最初的时候,亚马孙也是货到付款,但一些消费者,也觉得麻烦,总要准备零钱。 However afterward Amazon can ahead of time after internet/network bank pays money, has exempted this trouble. Some users, believe that Amazon prestige, slowly, this kind of user are getting more and more. 但是后来亚马孙可以提前用网络银行付款后,免去了这个麻烦。一些用户,相信亚马孙的信誉,慢慢的,这类用户越来越多。 Amazon line of goods, is getting more and more rich. So long as is the legitimate commodity, they can sell. Slightly arrives at the toothpick, as big as refrigerator and washer and so on electric appliance big-ticket item, can purchase through Amazon, and delivers goods to the doorstep. 亚马孙的商品种类,也越来越丰富。只要是合法的商品,他们都能销售。小到牙签,大到冰箱、洗衣机之类的电器大件,都可以通过亚马孙来购买,并且送货上门。 These shareholders looked that registers user to be getting more and more, the sales volume is getting higher and higher, loses money are getting fewer and fewer, no longer spoke. 那些股东一看,注册用户越来越多,销售额越来越高,亏损越来越少,也不再吭声了。 Although the stocks in their hand are few, but they believe that in the future some stocks, will bring the rich repayment to them. Moreover on this day, will not be far. 虽然他们手中的股份都很少,但他们坚信,未来这部分股份,会给他们带来丰厚的回报。而且这一天,不会太远了。 Amazon planned to register South America, when the time comes, the market will be bigger, gains will be more. 亚马孙可是计划登录南美了,到时候,市场会更大,赚的会更多。 But the year before last time, Amazon has made a music store, inside sells is various music products, for example magnetic tape, d, d, DVD , etc., includes various types of players, earphones the relevant products. But at that time, Amazon has made p3 charge downloading. 而前年的时候,亚马孙弄了一个音乐商店,里面销售的都是各种音乐产品,比如磁带、d、d、dvd等,也包括各种播放器、耳机等相关产品。而那时候,亚马孙就弄了一个p3收费下载。 At that time many people opposed, even several board member/director, strongly opposed. This charge downloads, the creativity is good, who will buy? 当时很多人都反对,甚至几名董事,也都极力反对。这个收费下载,创意是不错,可是谁会买呢？ But quick, they know this is to aim at any product. iw was considered by US CD industrial association. The p3 player, rapidly was then hot in the US, then the fire spread North America, the Americas, Asia and Europe, under their p3 audio frequencies the load capacity, soared. 但很快,他们就知道这个是针对什么产品的了。iw被米国唱片工业协会告了嘛。然后p3播放器,迅速在米国火了,然后火遍北美,美洲、亚洲、欧洲,他们的p3音频下载量,直线上升。 Because their users are more, and is one of the iw product sellers, many people, chose have downloaded p3 in their music stores, finally them below load capacity, has surpassed that side iw unexpectedly. 由于他们的用户更多,并且也是iw产品的销售商之一,很多人,选择了在他们的音乐商店下载p3,结果他们这边的下载量,竟然超过了iw那边。 Now almost every month, they over 1 million below load capacities, since iw has promoted p3 of that new style, their below load capacities rise suddenly once more. This music store with the book city same place, becomes the big end of Amazon profit. 现在几乎每个月,他们都有超过1000000的下载量,而自从iw推出了那个新款的p3后,他们的下载量再次暴涨。这个音乐商店跟书城一起,成为亚马孙盈利的大头。 But last month, their music stores, merged iw music website, two have carried on the merge, gets down the load capacity to increase once more. 而就在上个月,他们的音乐商店,并购了iw的音乐网站,两家进行了合并,下载量再次攀升。 These board member/director and management admire to Bezos, commended that he takes a long-range approach. But Bezos is at heart clear, initially must make p3 downloading time, he also rejects. 那些董事和高管都对贝左斯佩服不已,纷纷称赞他高瞻远瞩。而贝左斯心里却非常清楚,当初要弄p3下载的时候,他也是拒绝的。 Ralph representative Feng Yu, forces to request him, must start this. Feng Yu takes the major stockholder, usually almost never meddles the management of Amazon, but exhorts him, do not enter the China market and Eastern European market. 只是拉尔夫代表冯宇,强制要求他,必须上马这个。冯宇作为大股东,平时几乎从不插手亚马孙的管理,只是嘱咐他,不要进入华夏市场和东欧市场。 But now,() Feng Yu for unexpectedly this requested him, explained that attached great importance to downloading of p3, where he dared not to carry out. 而现在,()冯宇竟然为了这个要求他了,说明对p3的下载非常重视,他哪儿敢不执行啊。 Therefore such a merit, turned into his wise resolution, takes a long-range approach. 于是这么一个功劳,就变成了他的英明决断,高瞻远瞩。 Amazon now already, not only biggest internet/network bookstore, but can also be said as the biggest bookstore, biggest music store, biggest synthesis internet/network retail merchant. 亚马孙现在已经不只是最大的网络书店,还可以说是最大的书店,最大的音乐商店,最大的综合网络零售商。 Now the Amazon propaganda slogan, is „the biggest internet/network retail merchant”, very rampant. 现在亚马孙的宣传口号,就是“最大的网络零售商”,十分的嚣张。 But others have no alternative, regardless of the product type, registers the user or the sales volume, Amazon this biggest, deserves. 可别人也无可奈何,无论从产品种类,注册用户还是销售额来看,亚马孙这个最大,都当之无愧。 Naturally, if from the market value, Amazon was worse, because Amazon has not gone on the market. 当然,若是从市值来看的话,亚马孙就差一些了,因为亚马孙没有上市么。 But now, Amazon preparation in propaganda slogan, in addition: Most customer-centric Company. Many Company slogans, are customer-centric, but Amazon added one in front, lets attack Amazon that many Company keep for this reason. 而现在,亚马孙准备在宣传口号上,加上一条:最以客户为中心的企业。很多企业的口号,都是以客户为中心,但亚马孙在前面加了一个最,让很多企业为此不停的抨击亚马孙。 What a pity these attacks not only have not affected the development of Amazon, instead has also promoted the Amazon popularity, making the Amazon sales volume increase successively. 可惜这些抨击不但没有影响到亚马孙的发展,反而还提升了亚马孙的知名度,让亚马孙的销量节节攀升。 If not the Bezos big hand wields, invested to draw in the campaign of customer three Chengdu of income, perhaps Amazon early several months can gain. 如果不是贝左斯大手一挥,将收入的三成都投入到了拉顾客的营销活动中,或许亚马孙早几个月就能盈利了。 However now gained , is not late. Feng Yu regarding this, unusual satisfaction. 但是现在盈利了,也还不算晚。冯宇对此,非常的满意。 Other internet/network Corporation in losing money, Amazon gained, this is successful! 别的网络公司都在赔钱的时候,亚马孙盈利了,这就是成功！ Feng Yu takes the report form, is curling upwards one leg on the other, shook to open. He also has a look at this report form, having a look at Amazon can take to him the big pleasant surprise. 冯宇拿过报表,翘着二郎腿,抖了一下打开。他也看看这个报表,看看亚马孙能带给他多大的惊喜。 When Feng Yu sees the digit of final profit carefully, actually cannot bear show the whites of the eyes. 可当冯宇仔细看到最后盈利的数字时,却忍不住翻白眼。 Profit amount more than 30,000 US dollars. 盈利金额30000多美元。 your mother, the world biggest internet/network retail merchant, one year of profit more than 30,000 US dollars, this gives back to father to report good news!( Loves net) 尼玛,世界最大的网络零售商,一年的盈利才30000多美元,这还给老子报喜！(就爱网)
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