EG :: Volume #11

#1079: Office software won't sell

LNMTL needs user funding to survive Read More

The Microsoft small conference room, board member/director sits together once more, holds their regular meetings. &\; happy &\; article &\; novel. { l }{ 520 }. compared with last year this time, was short of a chair, on the table did not have that to let the Paul Allen repugnant motive power drink. 微软的小会议室,各位董事再次坐在一起,开他们的例会。&\;乐&\;文&\;小说.{l}{520}.只是比去年这时候,少了一把椅子,桌上也没有那让保罗?艾伦讨厌的原力饮料了。 Since Feng Yu started out Board of Directors, Paul Allen mood very good, except for that China line, making him for one month, not have any appetite, moreover sees the ant in the roadside, thinks the gastric disorder. 自从冯宇被开出董事会后,保罗?艾伦心情就非常的好,除了那次华夏行,让他连续一个月,都没什么胃口,而且在路边看到蚂蚁,就觉得反胃。 „Today meets, what main research is the sales issue of our software. It is expected that in the second quarter, our sales can have certain growth, but the amplification compared with last year, had big sliding, particularly office software......” “今天开会,主要研究的是我们软件的销售问题。预计第二季度,我们的销售会有一定的增长,但增幅较去年,有很大的下滑,尤其是办公软件……” board member/director looked mutually, no one opens the mouth, Paul Allen sneers: „Steve, slides probably seriously, is the Asian market? Shouldn't you as the Asian region president, what say?” 各位董事相互看了看,谁都不开口,保罗?艾伦冷笑一下:“史蒂夫,好像下滑最严重的,就是亚洲市场吧？你作为亚洲区总裁,不应该说点什么吗？” Ballmer slanting Paul Allen: „What should I say? Before I suggested that continued to cooperate with Feng, or cooperated with the Lenovo group, was you proposed that separated with our operating systems the office software, finally the office software sale was not good, you said that was my issue?” 鲍尔默斜了保罗?艾伦一眼:“我应该说点什么吗？之前我建议继续跟冯合作,或者跟连想集团合作,是你提议,将办公软件跟我们的操作系统分开的,结果办公软件销售不好,你却说是我的问题？” Steve Ballmer looked that Paul Allen is not pleasing to the eyes, what must speak of software development, he truly is inferior to Paul Allen, but must speak of the Corporation management, Bill? Gates must ask that his opinion, flings Paul Allen that investment always owes not to know several streets. 史蒂夫?鲍尔默看保罗?艾伦还不顺眼呢,要说到软件开发什么的,他确实不如保罗?艾伦,但要说到公司经营,比尔?盖茨都要问他的意见,甩那个投资总是亏的保罗?艾伦不知道几条街呢。 „You are the president in Asian region, is Corporation vice president, responsible is the customer, sells the amplification to slide seriously, that is your dereliction of duty. Even if initially I proposed separate, you should also think that other means are good, has not thought that is your issue!” Paul Allen said loudly. “你是亚洲区的总裁,还是公司的副总裁,负责的就是产品销售,销售增幅严重下滑,那就是你的失职。就算是当初我提议分开,那你也应该想到其他的办法才行,没想到,就是你的问题！”保罗?艾伦大声说道。 „Since you thought that I do sell good, you am not responsible for? How I remember initially you were responsible , has the sale also had the negative growth?” Ballmer rebuttal gratefully. “既然你觉得我销售不行,那你来负责啊？我怎么记得当初你负责的时候,销售还出现过负增长呢？”鲍尔默毫不客气的反唇相讥。 Since Feng Yu started out Board of Directors, the object who Paul Allen as if did not have aiming is same, finally looked unexpectedly to Ballmer. Ballmer is not the soft persimmon, whatever where Paul Allen will pinch casually! 自从冯宇被开出董事会后,保罗?艾伦似乎没了针对的对象一样,最后竟然又瞄向了鲍尔默。鲍尔默也不是软柿子,哪儿会任凭保罗?艾伦随便捏！ Let alone Ballmer also knows, Bill? Gates supports his. 更何况鲍尔默也知道,比尔?盖茨是支持他的。 This time Bill? Gates also somewhat regretted initial has impulsed, should wait for Microsoft after the China marketing channel establishes, has no consideration for face with Feng Yu again. 此时的比尔?盖茨也有些后悔当初的冲动了,应该等微软在华夏的销售渠道建立起来后,再跟冯宇撕破脸的。 Now this, Microsoft suffers a loss suddenly finally. That Feng Yu, but also exhibits one not to care about the Microsoft income really the appearance, this also makes him not think. 现在猛然这样,结果微软就吃亏了。那个冯宇,还真摆出一副不在乎微软收益的样子,这也让他没有想到。 The real reason, Ballmer also told him, because of the Lenovo group. 真正的原因,鲍尔默也跟他说了,就是因为连想集团。 Whole family Corporation of Lenovo group, is called Lenovo-Silver Mountain Corporation software Corporation, this Corporation, has been making the application software, sells best, is the anti-virus software and office software. 连想集团的一家子公司,叫做连想银山软件公司,这家公司,也是一直在做应用软件,其中卖的最好的,就是杀毒软件和办公软件。 Moreover those who make Microsoft unexpected is, that wp97 that Lenovo-Silver Mountain Corporation promotes, unexpectedly perfect compatible their ffie software, similarly supports the wi system, moreover price, only then their one-fifth. 而且让微软猝不及防的是,连想银山推出的那款wp97,竟然完美的兼容了他们的ffie软件,同样支持wi系统,而且价格,只有他们的1。 What is more important, the function compared with their many, Chinese application compared with their good, the contact surface feeds back, compared with their popular. 更重要的是,功能比他们的多,中文应用比他们的更好,界面反馈,也比他们的更加受欢迎。 Is this model of software, in addition has the support of Lenovo, the installing equipment bundle sale, making their ffie software soon nobody ask about. 就是这款软件,加上有连想的支持,装机捆绑销售,让他们的ffie软件就快要无人问津了。 Has is good and cheap, who will use to be expensive not be easy-to-use? 有又好又便宜的,谁会用又贵又不好用的？ Moreover the Lenovo-Silver Mountain Corporation software ties up to make a tie-in sale mutually, for example the Silver Mountain word tyrant and Silver Mountain poisonous tyrant and wp97 software, can purchase together, buys two to present as a gift one. 而且连想银山的软件相互捆绑搭售,比如银山词霸、银山毒霸和wp97软件,可以一起购买,买二赠一。 Not only China person, even if American, has sale that this building presents as a gift, will be interested. 不只是华夏人,哪怕是米国人,有这种搭赠的销售,也会感兴趣。 Initially made a tie-in sale like their Microsoft wi system and ffie, sells is good, because gives people a feeling of picking up a bargain. 就像他们微软的wi系统和ffie当初搭售一样,卖的就非常好,因为给人一种捡便宜的感觉么。 Originally Bill? Gates with Paul Allen is an idea, thinks that has stood firmly in China, the system sells is getting better and better, the people should be also used to it with their wi system, then very easy-to-use ffie should not have the issue similarly. 原本比尔?盖茨跟保罗?艾伦是一个想法,认为已经在华夏站住脚了,系统卖的越来越好,人们应该也已经习惯了用他们wi系统,那么同样很好用的ffie应该也没问题。 But they have not thought that this wp unexpectedly compared with their ffie easy-to-use, but also cheap that many, made their ffie new model software finally nobody asks about. 但他们万万没想到,这个wp竟然比他们的ffie更加的好用,还便宜那么多,结果让他们的ffie新款软件就变得无人问津了。 wp same provides free promotion service . Moreover the post-sale service is better, China each city has the Lenovo post-sale service point, even majority of counties, had the post-sale service to select, formidable internet/network, achievement Lenovo China main item Boss status, and made other brands be hard to shake. wp一样提供免费的升级服务,而且售后服务更好,华夏每个城市都有连想的售后服务点,甚至大部分的县城,也都有售后服务点了,强大的网络,成就了连想华夏龙头老大的地位,且让其他品牌难以撼动。 Originally computer this, but has not thought that now continually the office software was also this. 原本还是计算机这样,但没想到,现在连办公软件也是这样了。 Moreover Lenovo-Silver Mountain Corporation also developed has drawn software, supermarket system, Internet cafe system, the Corporation system wait / etc., very popular. 而且连想银山还开发了画图软件、超市系统、网吧系统、公司系统等等,都非常的受欢迎。 These their Microsoft also has the development, but not much, in China that sells in the US, did not need to raise. 这些他们微软也有开发,但在米国卖的就不怎么样,在华夏,就更不用提了。 Really like Ballmer said that left Feng Yu, Microsoft in the China market, wanted Failed? 难道真的像鲍尔默说的那样,离开了冯宇,微软在华夏市场,就要失败了？ Paul Allen was still quarrelling with Ballmer, other board member/director kept silent. It is not their responsible places had problems in any case, said again these two matters, they are not willing to mix, except for Bill? Gates, Microsoft nobody can convince Paul Allen. 保罗?艾伦还在跟鲍尔默争吵,其他董事默不作声。反正不是他们负责的地方出了问题,再说这两位的事儿,他们也不愿意掺和,除了比尔?盖茨,微软没人能劝得动保罗?艾伦。 „Was good, Paul, Steve, do not quarrel. The urgent matter, how recalls our rates of increment, recalls our market shares.” Bill? Gates frowns to say. “好了,保罗,史蒂夫,你们不要吵了。当务之急,是如何挽回我们的增长率,挽回我们的市场份额。”比尔?盖茨皱着眉头说道。 „Since Paul thinks him compared with me, then made him come, I want to listen actually very much, he had any respected opinion. Including inspects the person who the gbx project can return empty-handed, snort|hum” Ballmer scoffs to say with a smile. “既然保罗认为他比我强,那么让他来好了,我倒是很想听听,他有什么高见。连去视察个gbx项目都能空手而归的人,哼”鲍尔默嗤笑道。 „Advertisement, advertizes in China, making more people know that this is our Microsoft product, is representing the high-quality goods!” Paul Allen said. “广告,在华夏做广告,让更多的人知道,这是我们微软的产品,就代表着精品！”保罗?艾伦说道。 Dexterous that „you said that where does the advertizing cost leave? The advertizing budget of Asian region, may not have this. Also, others Lenovo-Silver Mountain Corporation software Corporation has made a software to evaluate, the function that our ffie have, reads(.) others have, others some functions, we do not have, the price was also cheaper than us that many, other preferential benefits, trade to be you are the consumers, will you use our products?” Saying that Ballmer disdains. “你说的轻巧,广告费用从哪儿出？亚洲区的广告预算,可没有这一块。再说了,人家连想银山软件公司做了一个软件测评,我们的ffie拥有的功能,看书(.）人家都有,人家有的功能,我们去没有,价格又比我们便宜了那么多,还有一些其他优惠,换做你是消费者,你会用我们的产品吗？”鲍尔默不屑的说道。 This did t also call the idea? Has to pound the advertising expenditure the money, might as well reduces the price sale of ffie, perhaps such can also have some effects. 这t也叫主意？有砸广告费的钱,还不如降低ffie的价格销售呢,那样或许还能有一些效果。 The Microsoft brand is big, however in China, others Lenovo-Silver Mountain Corporation similarly is ding-dong the brand. Moreover others products, sold Eastern Europe to go, was also good in that side sale, our Microsoft did not have any market in Eastern Europe. 微软的品牌是大,但是在华夏,人家连想银山同样是相当当的品牌。而且人家的产品,也卖到东欧去了,在那边的销售也不错,我们微软在东欧都没什么市场。 Bill? Gates looks to other people: „What good means do you have?” 比尔?盖茨看向其他人:“你们有什么好的办法吗？” All people did not speak, Ballmer leisure saying: „The only means that speed up the development of our office software, must let our products compared with their easy-to-use, this can be competitive, otherwise reduces prices, is useless.” 所有人都不吭声,鲍尔默慢悠悠的说道:“唯一的办法,就是加快我们办公软件的开发,要让我们的产品比他们的更加好用,这才能有竞争力,否则就算是降价,也没什么用。” Paul Allen does not speak, he cannot think that the Microsoft product, could not compare that China product unexpectedly, when started, did Microsoft in the strongest place, fall behind? 保罗?艾伦不说话了,他怎么也想不到,微软的产品,竟然比不上那个华夏的产品,什么时候开始,微软在自己最强的地方,落后了呢？ ......( To be continued.) ……(未完待续。)
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