EG :: Volume #11

#1017: Profession prosperity and decline ( 9 / 10 )

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After history Dazhu departs, Zong Qingxian cannot bear ask: „Chief Feng, you believe really that his healthy product Corporation, can make money?” 等史大柱离去之后,宗庆先才忍不住问道:“冯总,你真认为,他那个保健品公司,能赚钱？” „Why can't?” “为什么不能？” „If five years ago, I believe the affirmation energy. He above healthy product sale, is the master in master, initially I also had learned many drops from him. But that was initially, healthy product profession Daxing, almost all sells making money of healthy product, multiplied many counterfeit goods!” “如果是五年前,我相信肯定能。他在保健品销售上面,也是高手中的高手,当初我还跟他学过不少点子呢。可那是当初,保健品行业大兴,几乎所有卖保健品的都赚钱,也滋生了许多的假货！” „But was now different, after that attack, many healthy product Corporation went bankrupt, Wahaha has also discarded the healthy product, mainly makes the drink. Initially in the market can that many healthy products, now also see several?” “但是现在不同了,经过那次打击,很多保健品公司都破产了,乐哈哈也舍弃了保健品,主要做饮料。当初市场上那么多的保健品,现在还能看到几个？” Feng Yu nods: „You said right, the initial healthy product, truly majority of could not see, but you had not discovered that in the market also had the new healthy product?” 冯宇点点头:“你说的没错,当初的保健品,确实大部分都见不到了,但你没发现,市场上又有了新的保健品吗？” „Has really has, this is in itself a legitimate industry. However passes the time of sudden and huge profits, even many healthy products cannot sell!” “有确实是有,这个本身就是一个合法的产业。但是已经过了暴利的时代,甚至很多保健品根本就卖不出去！” „That is they have not looked for the accurate localization!” The Feng Yu heart said that when the healthy product present sells, this is an idea of talent! “那是他们没有找准定位！”冯宇心说,保健品当礼品卖出去,这就是一个天才的想法！ Zong Qingxian is somewhat confused, localization? What does the healthy product have to locate? Nothing but suits the crowd? 宗庆先有些迷茫,定位？保健品还有什么定位？无非就是适合人群呗？ „Profession has the prosperity and decline, but the influence profession prosperity and decline, have very big reason, is the industrial policy! Initially the healthy product profession took the dishonest means that in the market was flooding various types of counterfeit goods, naturally was struck hard. However underwent that striking hard, reorganized the profession atmosphere exactly, the counterfeit goods did not have, can remain, should be the genuine articles.” “行业都是有兴衰的,而影响行业兴衰的,有很大的原因,就是产业政策！当初保健品行业走了歪路,市场上充斥着各种假货,自然被严打了。但是经过了那次严打,恰恰整顿了行业风气,假货没了,能留下来的,应该都是真货。” „However you discover not to have, people also made a fresh start to pay great attention to the healthy product, so long as found an appropriate breakthrough point, the healthy product emerged, sold greatly, was not impossible!” Feng Yu assured saying. “而你发现没有,人们也重新开始注重保健品了,只要找到一个合适的切入点,保健品重新兴起,大卖,也不是不可能！”冯宇笃定的说道。 „Right?” “是吗？” „A profession, must undergo the rapid growth, the smooth development and development to stagnate the decline. But the initial healthy product profession, in the time of rapid growth, cut in two at the waist, this profession, not true was eliminated by the market!” “一个行业,要经过高速发展、平稳发展、发展停滞到衰退。而当初的保健品行业,在高速发展的时期,就被腰斩了,这个行业,并没有真正的被市场所淘汰！” Zong Qingxian nod looking pensive, listened to a Feng Yu such saying, probably also was really this truth. 宗庆先若有所思的点点头,听冯宇这么一说,好像还真是这个道理。 The healthy product profession initially naturally had not declined, but declines because of the above reorganization. Now the profession opening was loose, emerged, pours also has the possibility. 保健品行业当初并没有自然衰退,而是因为上头的整顿而衰退的。现在行业口子松了,重新兴起,倒也有可能。 But Feng Yu is willing to lend history Dazhu 50 million US dollars, makes him feel that too has take risked. 但冯宇肯借给史大柱50000000美元,也让他觉得太冒险了一些。 The investment of Feng Yu, makes the person unable to understand every so often, but showed finally that Feng Yu is right. Perhaps this time, Feng Yu is also right. 冯宇的投资,很多时候都让人看不懂,但最后都证明,冯宇是对的。或许这一次,冯宇也是对的。 „Chief Feng, you believe when beverage industry will enter the development plateau?” “冯总,那你认为,饮料行业什么时候会进入发展停滞期？” „Also early, in fact our China beverage industry, but also in the high-speed period of expansion, has not achieved including the stationary phase. Said that our Wahaha product, every year the sales volume is growing right? Established the valuable this year's sales volume also once more to grow much was right? Brand that then also some newly braves, the sales volume is not bad, you think five years ago compared, how many times grew?” “还早,事实上我们华夏的饮料行业,还在高速发展期呢,连平稳期都未达到。就说咱们乐哈哈的产品,每年销量都在增长对吧？建立宝今年的销量也再次增长了不少对不对？然后还有很多新冒出来的品牌,销量也都不差,你想想跟五年前相比,增长了多少倍？” „When can that enter steady period of expansion?” Truly was similar to Feng Yu said that now some new drink brands brave, and sales volume was also good. “那什么时候能进入平稳发展期？”确实如同冯宇说的,现在还是有一些新的饮料品牌冒出来,并且销量也还不错。 „Least also needs over ten years, at that time the potential of city should to dig completely, the market in rural area should also be developed. The sales volume will also increase, but will not be quick, did not have what new brand to brave suddenly.” “最少也要十年以上,那时候城市的潜力应该为挖尽了,农村的市场应该也被开拓好了。销量还会增加,但不会太快了,也没有什么新品牌能够突然冒出来了。” Actually before Feng Yu previous generation rebirth, every year unceasingly has the brand of drink to brave, but also some brands vanish. Is because the operational strategy had problems, either is the fund had problems. 其实到冯宇前世重生前,每年还是不断有饮料的品牌冒出来,但也有一些品牌消失掉。或者是因为经营策略出了问题,或者是资金出了问题。 At that time in the market has many drink brands and types, but could curry favor with truly, on such several brands. Two happy, Kang Shuaifu, same, Wahaha, collects the garden, the good multi- treasures, the red cow wait / etc.. 那时候市场上有着繁多的饮料品牌和种类,但真正卖得好的,也就那么几个品牌而已。两乐、康帅傅、同一、乐哈哈、汇园、佳多宝、红牛等等。 And Feng Yu most admires is the good multi- treasures, only closes right up against a model of product, can achieve profession Boss , this success how. 其中冯宇最佩服的就是佳多宝,只靠着一款产品,就能做到行业老大,这得多么的成功啊。 However this, is different from the previous generation completely, first two happy suppressed not being able to gain ground, but establishes meaning that the treasure has not declined, meaning that good of Wahaha pen previous generation development, same and Kang Shuaifu has not risen. 但是这一世,跟前世完全不同,首先两乐就被压制的抬不起头,而建立宝也没有衰落的意思了,乐哈哈笔前世发展的更好,同一和康帅傅则没有崛起的意思。 Happy Pepsi actually also, but also such, happy Pepsi gave up the northern market, concentrates on the south market, is mainly their marketing channels is inferior to Wahaha, does not have that many branch factories, the transportation cost is not small. 乐佰事倒是还在,但也就那样了,乐佰事已经放弃了北方的市场,专注于南方市场,主要是他们的销售渠道远不如乐哈哈,也没有那么多的分厂,运输成本就不小。 Collects the garden to rely on fruit juice characteristics actually, good of development. Because has joined Beverage Alliance, even compared with good of previous generation development, is quicker. 汇园倒是凭借果汁这个特点,发展的不错。由于加入了饮料大联盟,甚至比前世发展的更好,更快。 Zong Qingxian once had also said to Feng Yu, early knows that the fruit juice sells so, initially should be cruel-hearted, will collect the garden to merge. Now wants to merge, others do not sell. 宗庆先还曾跟冯宇说过,早知道果汁这么好卖,当初就应该狠狠心,将汇园并购了的。现在想要并购,人家也不卖了啊。 But he does not know that the previous generation he made that motive power, could not gain ground by the red cow suppression, afterward lost money. But this, early of motive power development, and used the athlete to do to represent, sold unusual was good. 但他不知道,前世他弄得那个原力,被红牛压制抬不起头,后来更是赔了钱。而这一世,原力开发的更早,并且用了运动员做代言,卖的非常好。 Instead is the red cow, internally is hard to start, can only enliven area South Guangdong Province, this whole life looked like cannot be the previous generation fiery/popular. Carbonated drink, previous generation Wahaha development is not quite good, this is successful. 反而是红牛,在国内举步维艰,只能活跃在南粤一带,这辈子看来是达不到前世的火爆了。还有碳酸饮料,前世乐哈哈发展的也不太好,这一世却非常成功。 However Zong Qingxian is a little same as the opinion of Feng Yu, drink type of food, is very difficult to enter the winter, must eat the grain miscellaneous grains like the person, drank unable to avoid. 不过宗庆先有一点跟冯宇的意见是一样的,饮料这种食品,很难进入衰退期,就像人总要吃五谷杂粮一样,喝也是避免不了的。 May have some drink brands to decline, but entire beverage industry, will not decline. It looks like the tea, inherited for several thousand years, still also many people are drinking, and likes drinking. 或许会有一些饮料品牌衰退,但整个饮料行业,是不会衰退的。就像是茶,传承了几千年,依然还有很多人在喝,并且喜欢喝。 „Chief Feng, said these industries that you invest, is you thinks that will enter the high-speed period of expansion?” “冯总,这么说你投资的那些产业,都是你认为会进入高速发展期的？” „, Naturally also will have almost some are the smooth development, but at least in the short-term, will not decline.” “差不多吧,当然也会有一些是平稳发展的,但至少短期内,不会衰退。” For example the supermarket, now naturally is the high-speed period of expansion, but several years later, will enter the steady period of expansion, perhaps several 20 years later, will enter the development plateau, but must say the decline, but also is very early. 比如超市,现在自然是高速发展期,但过几年,就会进入平稳发展期,或许十几20年后,就会进入发展停滞期,但要说衰退,还很早呢。 The internet/network retail will extrude the traditional retail the existing space, but absolutely will not actually substitute for the traditional retail, because of the internet/network retail, will have certain transpotation time, but the traditional retail, can buy walked. 网络零售会挤压传统零售的生存空间,但却绝对不会取代传统零售,就因为网络零售,会有一定的运输时间,而传统零售,可以买了就走。 The motorcycle industry, now is the steady period of expansion, but several years later, will enter the development plateau. But at that time, the Song River motor can definitely reform, changes to produces the electric car, the electric car will have ten years of high-speed period of expansion. 还有摩托车产业,现在就是平稳发展期,但过几年,也会进入发展停滞期。但那时候,松江摩托完全可以转型,改为生产电动车,电动车又会有十年的高速发展期。 Actually Feng Yu also invests these not to enter the high-speed period of expansion the industry, for example minerals. Early that very he invests, but the mining industry price was not high at that time. 其实冯宇也投资过那些还未进入高速发展期的产业,比如矿产。他投资的很早,但那时候矿业价格根本不高。 But crosses for two years, the mining industry will raise the price comprehensively, when the time comes was the Feng Yu harvesting profit time. 但过两年,矿业会全面提价,到时候就是冯宇收割利润的时期了。 Zong Qingxian looks at Feng Yu, is this secret that Feng Yu increases the family fortunes? Settles on the profession, then invests. But he settles on these professions? 宗庆先怔怔的看着冯宇,难道这就是冯宇发家的秘诀吗？看准行业,然后投资。可是他是怎么看准那些行业的呢？ ...... ……
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