After historyDazhudeparts, Zong Qingxiancannot bearask: „Chief Feng, youbelievereallythathishealthy productCorporation, canmake money?”
等史大柱离去之后,宗庆先才忍不住问道:“冯总,你真认为,他那个保健品公司,能赚钱?”„Whycan't?”
“为什么不能?”„If fiveyears ago, Ibelieve the affirmationenergy. Heabovehealthy productsale, is the master in master, initiallyIalsohad learnedmanydropsfromhim. Butthatwasinitially, healthy productprofessionDaxing, almost allsellsmaking money of healthy product, multipliedmanycounterfeit goods!”
“如果是五年前,我相信肯定能。他在保健品销售上面,也是高手中的高手,当初我还跟他学过不少点子呢。可那是当初,保健品行业大兴,几乎所有卖保健品的都赚钱,也滋生了许多的假货!”„Butwas now different, afterthatattack, manyhealthy productCorporationwent bankrupt, Wahahahas also discarded the healthy product, mainlymakes the drink. Initiallyin the market can that manyhealthy products, nowalsoseeseveral?”
“但是现在不同了,经过那次打击,很多保健品公司都破产了,乐哈哈也舍弃了保健品,主要做饮料。当初市场上那么多的保健品,现在还能看到几个?”Feng Yunods: „Yousaidright, the initialhealthy product, trulymajority ofcould not see, butyouhad not discovered that in the marketalsohad the newhealthy product?”冯宇点点头:“你说的没错,当初的保健品,确实大部分都见不到了,但你没发现,市场上又有了新的保健品吗?”„Hasreallyhas, this is in itself a legitimateindustry. Howeverpasses the time of sudden and huge profits, evenmanyhealthy productscannot sell!”
“有确实是有,这个本身就是一个合法的产业。但是已经过了暴利的时代,甚至很多保健品根本就卖不出去!”„Thatis they have not looked for the accuratelocalization!” The Feng Yuheart said that when the healthy productpresentsells, thisis an idea of talent!
“那是他们没有找准定位!”冯宇心说,保健品当礼品卖出去,这就是一个天才的想法!Zong Qingxianis somewhat confused, localization? What does the healthy product have to locate? Nothing butsuits the crowd?宗庆先有些迷茫,定位?保健品还有什么定位?无非就是适合人群呗?„Professionhas the prosperity and decline, but the influenceprofessionprosperity and decline, have very bigreason, is the industrial policy! Initially the healthy productprofessiontook the dishonest means that in the marketwas floodingvarioustypes of counterfeit goods, naturallywas struck hard. Howeverunderwentthatstriking hard, reorganized the professionatmosphereexactly, the counterfeit goodsdid not have, canremain, shouldbe the genuine articles.”
“行业都是有兴衰的,而影响行业兴衰的,有很大的原因,就是产业政策!当初保健品行业走了歪路,市场上充斥着各种假货,自然被严打了。但是经过了那次严打,恰恰整顿了行业风气,假货没了,能留下来的,应该都是真货。”„Howeveryoudiscovernot to have, peoplealsomade a fresh startto pay great attention to the healthy product, so long asfound an appropriatebreakthrough point, the healthy productemerged, soldgreatly, was notimpossible!”Feng Yuassuredsaying.
“而你发现没有,人们也重新开始注重保健品了,只要找到一个合适的切入点,保健品重新兴起,大卖,也不是不可能!”冯宇笃定的说道。„Right?”
“是吗?”„A profession, mustundergo the rapid growth, the smooth developmentanddevelopmentto stagnate the decline. But the initialhealthy productprofession, in the time of rapid growth, cut in two at the waist, thisprofession, nottruewas eliminatedby the market!”
“一个行业,要经过高速发展、平稳发展、发展停滞到衰退。而当初的保健品行业,在高速发展的时期,就被腰斩了,这个行业,并没有真正的被市场所淘汰!”Zong Qingxiannodlooking pensive, listened to a Feng Yusuchsaying, probablyalso was really thistruth.宗庆先若有所思的点点头,听冯宇这么一说,好像还真是这个道理。
The healthy productprofessioninitiallynaturallyhad not declined, butdeclinesbecause of the abovereorganization. Now the professionopeningwas loose, emerged, poursalsohas the possibility.
保健品行业当初并没有自然衰退,而是因为上头的整顿而衰退的。现在行业口子松了,重新兴起,倒也有可能。ButFeng Yuis willingto lendhistoryDazhu50 millionUS dollars, makeshimfeel that toohas take risked.
但冯宇肯借给史大柱50000000美元,也让他觉得太冒险了一些。
The investment of Feng Yu, makes the person unable to understandevery so often, butshowedfinallythatFeng Yuis right. Perhapsthistime, Feng Yu is also right.冯宇的投资,很多时候都让人看不懂,但最后都证明,冯宇是对的。或许这一次,冯宇也是对的。„Chief Feng, youbelieve when beverage industrywill enter the developmentplateau?”
“冯总,那你认为,饮料行业什么时候会进入发展停滞期?”„Alsoearly, in factourChinabeverage industry, but alsoin the high-speedperiod of expansion, has not achievedincluding the stationary phase. Said that ourWahahaproduct, every year the sales volumeis growingright? Established the valuablethis year'ssales volumealsoonce moreto growmuchwas right? Brand that thenalsosomenewlybraves, the sales volumeis not bad, youthinkfiveyears ago compared, how manytimesgrew?”
“还早,事实上我们华夏的饮料行业,还在高速发展期呢,连平稳期都未达到。就说咱们乐哈哈的产品,每年销量都在增长对吧?建立宝今年的销量也再次增长了不少对不对?然后还有很多新冒出来的品牌,销量也都不差,你想想跟五年前相比,增长了多少倍?”„When can thatentersteadyperiod of expansion?”Trulywas similar toFeng Yusaid that now some newdrinkbrandsbrave, and sales volumewas also good.
“那什么时候能进入平稳发展期?”确实如同冯宇说的,现在还是有一些新的饮料品牌冒出来,并且销量也还不错。„Leastalsoneeds over tenyears, at that time the potential of cityshouldtodigcompletely, the market in rural areashouldalsobe developed. The sales volumewill also increase, butwill not be quick, did not havewhatnewbrand to bravesuddenly.”
“最少也要十年以上,那时候城市的潜力应该为挖尽了,农村的市场应该也被开拓好了。销量还会增加,但不会太快了,也没有什么新品牌能够突然冒出来了。”ActuallybeforeFeng Yuprevious generationrebirth, every yearunceasinglyhas the brand of drinkto brave, butalso some brandsvanish. Isbecause the operational strategyhad problems, eitheris the fundhad problems.
其实到冯宇前世重生前,每年还是不断有饮料的品牌冒出来,但也有一些品牌消失掉。或者是因为经营策略出了问题,或者是资金出了问题。At that timein the markethasmanydrinkbrands and types, butcould curry favor withtruly, onsuchseveralbrands. Twohappy, KangShuaifu, same, Wahaha, collects the garden, the goodmulti-treasures, the redcowwait / etc..
那时候市场上有着繁多的饮料品牌和种类,但真正卖得好的,也就那么几个品牌而已。两乐、康帅傅、同一、乐哈哈、汇园、佳多宝、红牛等等。AndFeng Yumostadmiresis the goodmulti-treasures, onlycloses right up against a model of product, canachieveprofessionBoss , thissuccesshow.
其中冯宇最佩服的就是佳多宝,只靠着一款产品,就能做到行业老大,这得多么的成功啊。Howeverthis, is differentfrom the previous generationcompletely, firsttwohappysuppressednot being able to gain ground, butestablishesmeaning that the treasurehas not declined, meaning that good of Wahahapenprevious generationdevelopment, sameandKangShuaifuhas not risen.
但是这一世,跟前世完全不同,首先两乐就被压制的抬不起头,而建立宝也没有衰落的意思了,乐哈哈笔前世发展的更好,同一和康帅傅则没有崛起的意思。HappyPepsiactuallyalso, butalsosuch, happyPepsigave up the northernmarket, concentrates on the southmarket, is mainly theirmarketing channelsis inferior toWahaha, does not havethat manybranch factories, the transportation costis not small.
乐佰事倒是还在,但也就那样了,乐佰事已经放弃了北方的市场,专注于南方市场,主要是他们的销售渠道远不如乐哈哈,也没有那么多的分厂,运输成本就不小。Collects the gardento rely onfruit juicecharacteristicsactually, good of development. Becausehas joinedBeverage Alliance, evencompared withgood of previous generationdevelopment, is quicker.
汇园倒是凭借果汁这个特点,发展的不错。由于加入了饮料大联盟,甚至比前世发展的更好,更快。Zong Qingxianoncehad also saidtoFeng Yu, earlyknows that the fruit juicesellsso, initiallyshouldbe cruel-hearted, will collect the gardento merge. Nowwantsto merge, othersdo not sell.宗庆先还曾跟冯宇说过,早知道果汁这么好卖,当初就应该狠狠心,将汇园并购了的。现在想要并购,人家也不卖了啊。Buthedoes not knowthat the previous generationhemadethatmotive power, could not gain groundby the redcowsuppression, afterwardlost money. Butthis, early of motive powerdevelopment, andused the athleteto doto represent, soldunusualwas good.
但他不知道,前世他弄得那个原力,被红牛压制抬不起头,后来更是赔了钱。而这一世,原力开发的更早,并且用了运动员做代言,卖的非常好。Insteadis the redcow, internallyis hard to start, can only enlivenareaSouth Guangdong Province, this whole lifelooked likecannot be the previous generationfiery/popular. Carbonated drink, previous generationWahahadevelopment is not quite good, thisis successful.
反而是红牛,在国内举步维艰,只能活跃在南粤一带,这辈子看来是达不到前世的火爆了。还有碳酸饮料,前世乐哈哈发展的也不太好,这一世却非常成功。HoweverZong Qingxianis a little same as the opinion of Feng Yu, drinktype of food, is very difficultto enter the winter, musteat the grainmiscellaneous grainslike the person, drank unable to avoid.
不过宗庆先有一点跟冯宇的意见是一样的,饮料这种食品,很难进入衰退期,就像人总要吃五谷杂粮一样,喝也是避免不了的。Mayhavesomedrinkbrandsto decline, butentirebeverage industry, will not decline. It looks like the tea, inherited for several thousandyears, stillalso many peopleare drinking, andlikesdrinking.
或许会有一些饮料品牌衰退,但整个饮料行业,是不会衰退的。就像是茶,传承了几千年,依然还有很多人在喝,并且喜欢喝。„Chief Feng, saidtheseindustries that youinvest, isyouthinks that will enter the high-speedperiod of expansion?”
“冯总,这么说你投资的那些产业,都是你认为会进入高速发展期的?”„, Naturallyalsowill have almost some are the smooth development, butat leastin the short-term, will not decline.”
“差不多吧,当然也会有一些是平稳发展的,但至少短期内,不会衰退。”For example the supermarket, nownaturallyis the high-speedperiod of expansion, butseveral years later, will enter the steadyperiod of expansion, perhapsseveral20yearslater, will enter the developmentplateau, butmustsay the decline, but also is very early.
比如超市,现在自然是高速发展期,但过几年,就会进入平稳发展期,或许十几20年后,就会进入发展停滞期,但要说衰退,还很早呢。
The internet/networkretailwill extrude the traditionalretail the existing space, butabsolutelywill not actually substitute for the traditionalretail, because of the internet/networkretail, will havecertaintranspotation time, but the traditionalretail, canbuywalked.网络零售会挤压传统零售的生存空间,但却绝对不会取代传统零售,就因为网络零售,会有一定的运输时间,而传统零售,可以买了就走。
The motorcycleindustry, nowis the steadyperiod of expansion, butseveral years later, will enter the developmentplateau. Butat that time, the Song River motor can definitely reform, changes toproduces the electric car, the electric carwill have tenyears of high-speedperiod of expansion.
还有摩托车产业,现在就是平稳发展期,但过几年,也会进入发展停滞期。但那时候,松江摩托完全可以转型,改为生产电动车,电动车又会有十年的高速发展期。ActuallyFeng Yualsoinveststhesenot to enter the high-speedperiod of expansion the industry, for exampleminerals. Early that veryheinvests, but the mining industrypricewas not highat that time.
其实冯宇也投资过那些还未进入高速发展期的产业,比如矿产。他投资的很早,但那时候矿业价格根本不高。Butcrosses for twoyears, the mining industrywill raise the pricecomprehensively, when the time comeswas the Feng Yuharvestingprofittime.
但过两年,矿业会全面提价,到时候就是冯宇收割利润的时期了。Zong Qingxianlooks atFeng Yu, is this secret that Feng Yuincreases the family fortunes? Settles on the profession, theninvests. Buthesettles ontheseprofessions?宗庆先怔怔的看着冯宇,难道这就是冯宇发家的秘诀吗?看准行业,然后投资。可是他是怎么看准那些行业的呢?
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