? „In summary, this matter a post in school forum from yesterday afternoon boss took the beginning, after the positive participation of Wujing university interior student, the heat degree gradually raised. Then earlier this morning, on front page APP, a commentary on current event slightly arranges first to hold today this matter, his buttocks are actually not crooked, standpoint neutrality, but reported simply this matter, confirms its authenticity. After five minutes, a standpoint has the fuze-warhead flavor commentary on current event to appear in today's front page slightly, after a half hour , reported and so on major portals to follow up including an information and penguin news daily, although these articles did not have the obvious belt/bring rhythm, but between the lines in has very vague derogatory meaning.” ?“综上所述,这件事是从昨天下午老板学校论坛上的一封帖子作为起点,经过五京大学内部学生的积极参与,热度逐渐拔高。然后在今天上午早些时候,今日头版APP上,一个时评小编第一个把这事捅出来,他屁股倒是不歪,立场中立,只是简单的报道了一下这件事,验证其真实性而已。五分钟后,一封立场稍微带点引战味道的时评又出现在今日头版上,半个小时后,包括一点资讯、企鹅新闻、天天速报等等各大门户网站纷纷跟进,这些文章虽然没有明显带节奏,但字里行间里却都带着很隐晦的贬义。” Article that „biggest issue actually not these media write, but is these replies meddlesome Internet users, few parts are the fan and supporter of boss, overwhelming majority grab this matter to attack the boss. For example this person writes like this, Chen Guang became famous was too quick, he inflates now...... also had this, bald Chen Guang, no brain acting cool, heartless, despicable lower reaches!” “最大的问题倒不是这些媒体人写的文章,而是那些跟帖的好事网民,只有少部分是老板的粉丝和支持者,绝大部分都是抓着这件事抨击老板的。比如这个人这样写的,陈光出名太快了,他现在膨胀了……还有这个,光头陈光,无脑装逼,丧尽天良,卑鄙下流！” „, You do not need scolding my words all read.” “咳咳,你不用把骂我的话全念出来。” Chen Guang is coughing coughing, always thought that Lü Xiaoliang this goods are using one's office to redress personal grievances, he definitely wants to look to scold itself by early, but suffers did not have the opportunity. 陈光咳着嗽,总觉得吕小梁这货是在公报私仇,他肯定早想找个由头骂自己,只是苦于一直没机会而已。 Ok, looked, in you display in the good share today, this boss Sir does not cross the villain, did not haggle over with you. 算了,看在你今天表现不错的份上,本老板大人不记小人过,就不和你计较了。 At this time his is the full happy feeling, the ancient does not bully me honestly , the person many strengths greatly were this truth. 此时他心里那是满满的幸福感,古人诚不欺我也,人多力量大就是这道理了。 Has the team to help the management, but fought single-handedly to be much happier! 有团队帮着办事,可比自己一个人孤军奋战幸福得多了！ „Ok, the situation I have been clear now, next, old Yue you said.” “好了,现在情况我已经清楚了,下一个,老岳你说。” Chen Guang directs the Yue Hong that side the topic. 陈光又把话题引到岳鸿那边去。 Waits for several big intermediate-level one by one reports one by one, Chen Guang after the situation had a more explicit assurance, the light master said, matter a little egg hurts. 等几大中层挨个挨个的汇报完毕,陈光对情况有了个更明确的把握之后,光老爷表示,事情是有点蛋疼啊。 Really just like the beforehand analysis, the back of this matter also really has no promoter, is completely the wild fermentation so the condition. 果然正如之前的分析,这事的背后还真没什么推手,完全是自然发酵成这般状态。 This is actually the most troublesome place. 这却正是最麻烦的地方。 The popular feelings and public relations, are seemingly simple , has the matter of technique content specially. 舆情和公关,看似简单,却又是个特别有技术含量的事情。 For example some domestic well-known director, each time new piece screening time, he will ask a person to rip to compel, to be used oneself fame and ripped to compel the fame of object by him, hypes own new piece. 比如国内某知名导演,每次新片上映的时候,他就会找个人撕撕逼,利用自己的名气和被他撕逼对象的名气,来炒作一下自己的新片。 Similar method his these years withstand the test, the effect is extremely good. 类似的方法他这么些年屡试不爽,效果极佳。 But only recently this time, when his old trick executes again, in network, not only cannot obtain support on any public opinion, instead called one piece to scold the sound, even his movie box office was being attacked. 可唯独最近这一次,当他故技重施时,在网络上非但没能得到任何舆论上的声援,反而召来一片骂声,甚至连带着他的电影票房都受到冲击。 The similar style, was why easy-to-use before, now is not good, the article grasps with the skill of ripping compelling, how the fuze-warhead on micro blog spoke indicates, that each few words, each character, between the lines that was the big knowledge. 同样的招式,为什么以前好用,现在却不行了,文章与撕逼的技巧掌握,微博上的引战发言如何表述,那每一句话,每一个字,字里行间那都是大学问。 Rips the time of compelling, rips to compel the micro blog the words and expressions, effect that the difference of that word indicates, often if you get even the smallest thing wrong you will end up making a loss. 撕逼的时机,撕逼微博的字字句句,那一言之差表述出来的效果,往往差之毫厘谬以千里。 For that successful director his new piece, first ripped another in secret become famous does not have the current capacity star of performing skill. 那位大导演为了他这新片,先暗中撕了另一个出了名的没演技的流量女星。 This time he gained to the reputation, making others current capacity star carry the pot, fronted the back, but also made oblique charges, others did not have the method to refute, naturally others also possibly looked in his circle are the old qualifications, the position was high, is letting him. 这次他赚到名声了,让人家流量女星背了锅,垫了背,还偏偏只是含沙射影,别人都没法子反驳,当然人家也可能是看在他圈子里是老资历,地位高,让着他。 Then second step he rips the university, draws scapegoat others 100 years of well-known colleges and universities, attempts to make others be a scapegoat, continues to cook up the heat degree of movie hotly. 然后第二步他又撕大学,把人家一百年名校拉来垫背,企图让人家背锅,又继续热炒自己电影的热度。 Has not thought, this time his chess misses one move, was seen through the ghost legendary creature trick, the movie heat degree came up, but the bad name ends up. 不曾想,这次他棋差一招,被人识破了鬼蜮伎俩,电影热度是上去了点,但坏名声落得更多。 When the movie opens now, he exhibits an absolute monarch I biggest stance , to continue to rip the institute line side, good is also in Chen Guang the family/home of old acquaintance small acute hearing. 等到如今电影上映了,他又摆出一副天王老子我最大的姿态,继续撕院线方,好吧也就是陈光的老熟人小聪的家里。 This time was more miserable, has not thought that small acute hearing that gruff goods are also the artillery tube, the successful director just had/left the move, immediately meets to incur. 这次就更惨了,不曾想小聪那憨货也是个炮筒,大导演刚出招,马上就接招。 Although in the past the small acute hearing in online also all was the sunspot, the person saw the person to spurt, but this everyone because actually that big director underhanded hype method of again and again, ripped to compel the repertoire to be sick to his. 虽然过去小聪在网上也全是黑点,人见人喷,但这次大家却因为那大导演一而再再而三的下作炒作手段,对他这撕逼套路厌烦至极。 The fame of movie seems like resoundingly, but is actually an infamy. 电影的名气看起来是更响亮一点,但却又是一片骂名。 The successful director goes for wool and comes back shorn, the small acute hearing of opening to persuasion but not to coercion is nutjob same meets to hew to be close to the platoon piece of his new piece zero straightforwardly. 大导演偷鸡不成蚀把米,吃软不吃硬的小聪更是蛇精病一样的把他这新片的排片率直接砍成接近于零。 Perhaps although in this matter really has many articles, but so far looks like, successful director this owed to eat stuffily is big. 虽然这事情里面或许真有更多的文章,但到目前为止看来,大导演这闷亏吃得是大了。 This matter said no that on who is wrong to whom, only by consequentism hero, successful director to propagandize the movie method is full, actually owed the reputation to be in arrears, was because he has not grasped the popular feelings the criterion and skill. 这种事说不上谁对谁错,只以结果论英雄,大导演为了宣传电影手段百出,却亏了名声又亏了钱,就是因为他没把握好舆情的尺度与技巧。 The situation that Chen Guang faces now, has the wonder of equally good results from different methods, does not pay attention, goes astray a step chess, perhaps takes to him also to be the loss on long-term reputation. 陈光如今面对的情况,却也有异曲同工之妙,一个不留神,走错一步棋,带给他的恐怕也会是长期的名声上的损失。 Chen Guang is frowning, starts to think to hauling on these Black Mole (Hei Zi) main attack points at heart. 陈光皱着眉头,开始在心里思索起网上那些黑子们主要的攻击点位来。 In some sense, he is a very lazy person, is really not willing for these matter fee/spent brains, the matter that these curved circle, is not his special skill. 某种意义上,他是个很懒的人,实在不愿意为这些事情费脑子,这些弯弯绕绕的事情,也不是他的特长。 But this time leader as company, is at present entire company high and low only celebrity IP, he must stand to make a decision. 但这次作为公司的领头人,也是目前全公司上下唯一的名人IP,他必须站出来拿主意。 First, must grasp the core to be contradictory. 首先,得抓住核心矛盾。 Which point that do these people spurt I am spurt? 这些人喷我到底是喷的哪点呢？ Chen Guang looks the line of characters that in summary report front Lü Xiaoliang writes. 陈光看着面前吕小梁写的总结报告中的这行字。 „Overwhelming majority people believe that versatile superman at all impossible open and aboveboard completes eight small language classification studies. Is centered on this contradictory, thinks that he is winning favor by ostentation either, this alarms the campus, destroys the tranquility of hundred years of well-known colleges and universities Wujing university, this will seriously affect the school routine ; Either, is he plans to use the advantage of celebrity from the beginning, the safety strip mixes school grades, mixes the graduation, but he has not thought that will be exploded, his in the tarnish school, tarnishes Huaxia education, to person who other have the same shopping online, is the enormous inequality ; Either, is analysis of another part of person, the Wujing university takes in the national key kind of colleges the rare female and male students proportion balanced comprehensive university, the female students in foreign language school occupies is quite high, and quality is also high.” “绝大部分的人都认为,全能超人根本不可能堂堂正正的完成八门小语种的学业。以这个为核心矛盾,认为他要么在哗众取宠,这是惊扰校园,破坏百年名校五京大学的宁静,这会严重影响学校秩序;要么,就是他从一开始就打算利用自身名人的优势,暗箱操作混点学分,混到毕业,只是他没想到会被人爆出来,那他这就是在玷污学校,玷污华夏教育,对其他接受同样应试教育的人,又是极大的不公平;要么,就是另外一部分人的分析那样,五京大学作为全国重点类院校里少有的男女生比例平衡的综合性大学,外国语学院里的女生占比较高,且素质也较高。” „Versatile superman Chen Guang, although displays very well in other aspects, but in privacy , is not so as if clean, besides beyond analysis and synthesis the scandal with Jin Shiyue, he and his beautiful woman instructor, his classmate, the young beautiful woman bodyguard who his side that attractive can hit specially, even he with another attractive vice-presidents in company, must not have a connotation, said that goes out no one letter/believes. Hears female friend who he also has not to expose much. Therefore, he is also very possible is really goes for the female students of foreign language school.” “全能超人陈光虽然在其他方面表现得很好,但在个人私生活方面,似乎又并不那么干净,除了与靳诗月之间分分合合的绯闻之外,他与他的美女辅导员,还有他的同班同学,还有他身边那个漂亮又特别能打的小美女保镖,甚至他同公司的另外一位漂亮副总之间,要没一点内涵,说出去都没人信。听闻他还有不少不曾暴露出来的红颜知己。所以,他也很可能真是为了外国语学院的女生而去。” Refines Lü Xiaoliang this long summary, core contradiction that the first half summarizes, is no one believes he really can normal through test, his behavior has certainly the goal, the following three analyses, the analysis that extends from the core contradiction. 把吕小梁这一长串总结提炼出来,前半段总结出来的核心矛盾,就是没人相信他真能正常的通过考试,他的行为一定另有目的,后面三点分析,都是从核心矛盾里延伸出来的分析。 First two, he can also express the mood to be calm, but the third article cannot endure simply! 前两条,他还能表示情绪淡定,但第三条简直不能忍！ Especially attractive vice-president Tang Ying in that analysis is rolling the eyes to him in one side, he cannot recognize this matter. 尤其是那个分析里的漂亮副总唐影正在一旁对他直翻白眼,他更不能把这事就这么认了。 „This what broken the truth! Talked into anyone me! I such man of great integrity!” “这什么破道理嘛！把我说成什么人了！我这么正直的人！” Chen Guang pounds on the table. 陈光一拍桌子。 The Tang Ying supercilious look turned fiercely, actually she was also afraid, the bystander has not known that the Wu Tong matter, she was clear, between Wu Tong and Chen Guang were definitely unclean! 唐影的白眼翻得更厉害了,其实她自己也蛮心虚的,外人还不怎么知道武彤的事,就她清楚的,武彤和陈光之间肯定不干净！ Good, oneself cannot be regarded probably purely. 好吧,自己好像也算不得清白。 „How no one believes that I really plan to test to try well, with the school grades? A trivial matter, giving me is black such big positive result, simply!” “怎么就没人信,我是真打算好好考个试,拿点学分的呢？屁大点事,给我黑出这么大的名堂,简直了！” Chen Guang pounds on the table. 陈光又拍起桌子来。 The entire country, reported the elective course university student not several million also 1 million, sloppy ordinary report elective course there others, actually became the greatly black material to his here, whose head this matter was one's turn to go to be vexed. 全国上下,报选修课的大学生没有几千万也有百万,在别人那儿稀松平常的报个选修课,到他这儿却成了大黑料,这事轮到谁头上去都蛮糟心的。 „Ok, matter I knew, everyone tries to find the solution together, now the time is afternoon 7 o'clock, before nine o'clock, draws up the solution, meets to discuss that again was determined how does. If to evening's 10 o'clock, the condition also had nothing to change for the better, cannot draw up the solution, that first finds the person to delete the placard to ban the word, although is some future troubles, but could not control so many.” “好了,事情我都知道了,大家一起来想办法,现在时间是下午七点钟,九点钟之前,拿出点解决方案来,再开会讨论确定到底怎么搞。如果到了晚上十点钟,状况还没什么好转,也拿不出解决方案,那就先找人删帖禁言,虽然是有些后患,但也管不了那么多了。” Chen Guang came to give the final word to this church meeting, then returned to oneself office. 陈光给这堂会来了个一锤定音,然后就回了自己办公室。 Tang Ying came to chat several with him, then returned to the hospital in a hurry, heard some research project that she has been participating was quick the achievement, she also was very actually busy. 唐影进来与他闲扯了几句,然后又匆匆回了医院,听说她一直在参与的某个研究项目快出成果了,她其实也挺忙的。 Sits in the office, Chen Guang first accessed the net to sweep the news, really had no great idea, received the thoughts simply, puts out the curriculum that one after next must test to start to read the book. 坐在办公室里,陈光先上网扫了扫新闻,实在没什么好主意,索性把心思一收,拿出下下一门要考的课程开始啃起书来。 When night 8 0.4 ten appearances, stretch oneself, stands from the leather chair, stands near the window of office, looks below crowded, the stream of vehicles is restless, in his heart somewhat is actually sigh with emotion. 等到夜里八点四十的样子,伸了个懒腰,从皮椅上站起来,站在办公室的落地窗边,看着下方人来人往,车流不息,他心中倒是有些感慨。 Beforehand, will not care about the online these rumors, but now the net worth position and was not quite same in the past, in the heart had the fetters, does not give up this glory, splendor, riches and honor, oneself also no longer are an independent person, but is the company signboard of a slight move in one part that may affect the whole situation, these things, can not not care. 以前的自己,根本不会在意网上的这些流言,但现在身家地位都和过去不太一样了,心中有了羁绊,舍不得这一片荣华富贵,自己也不再是单独的一个人,而是牵一发而动全身的公司招牌,这些事情,不得不在意啊。 In this period he even also received Jin Shiyue and Jiang Yage telephone, asked that he wanted them to help look for relations to clean up the aspect. 期间他甚至还接到靳诗月与江雅歌的电话,问他要不要她们两人帮忙找点关系收拾一下局面。 Chen Guang shook the head to reject, they intended to find the person also to have no difference from essentially. 陈光摇头拒绝了,她们出手和自己找人本质上也没什么区别。 „This matter, no matter is incorrect, you cannot make this condition continue to ferment freely, your crest of wave was too recently abundant, if not think of a way to control, even likely will be continued to diverge on this matter, but when the time comes troubled. Not speaking too far, movie end of the month official starting, your lens probably 34 months shoot, then the new year's celebration Spring Festival the files must keep up with the propaganda, next year three in April will screen at the latest, when the time comes your negative report will seriously affect the effect of film promotion. Recently online was not good to be popular because of this and that matter, gave the person to summon resistance box office, this really cannot crack a joke, now the strength of Internet users compared with imagination in also big.” “这事不管不行的,你不能让这状况继续自由发酵,最近你风头太盛,如果不想法子控制一下,甚至可能会被人就这事继续发散下去,到时候可就麻烦了。远的不说,电影这月底正式开机,你的镜头大概三四个月拍完,然后过年春节档就要跟上宣传,最迟明年三四月份上映,到时候你的负面新闻会严重影响到电影宣传的效果。最近网上不是好流行因为这样那样的事情,就给人号召起来抵制票房的吗,这真不能开玩笑,现在网民的力量比想象中还大。” Jin Shiyue is saying heavyheartedly.( To be continued.) 靳诗月忧心忡忡的说着。(未完待续。)