?
?„Behindthismatter are somepeoplepushing? Checked the sign?”
“这事背后有人在推没?查出来迹象了吗?”LüXiaoliangswallowed the saliva, the cold sweatshrank, lucky strikelittleSchoolmateLümytheseyearstopdogyoungreportershas not worked aswhite/in vain, the ability that the inductionsummarizedwas not a lid.
吕小梁吞吞口水,冷汗缩了回去,好彩小吕同学我这么些年的顶级狗仔记者没白当,归纳总结的能力不是盖的。Threewordshave the conclusion, the bossreallyhad the imposing manner of managermore and more.
三句话出结论,老板真是越来越有老总的气势了。„Ihave checked a afternoon, has not lookedto see the sign of promoter. In the companyhas been meetingto discuss, wealsorelatedmanyfriends from the press and public relationsfriend, everyonebelieves,possiblyisChenyouras of latereputationtooloud, allreporteddirectly, the Internet usersor the media, have a potentialintensedemandtoyournegative report. Thisin the technical expression, is called the sprayereffect.”
“我已经查一下午了,没找见推手的迹象。公司里已经在开会讨论了,我们也联系了不少媒体朋友和公关界的朋友,大家一致认为,可能是陈总你最近这段时间名声太响,又全是正面报道,无论是网民还是媒体,对你的负面报道都有种潜在的强烈需求。这个在专业术语里,叫做喷子效应。”„Thisspecialwhattechnical expression?”
“这特么什么专业术语?”„In other words the person of yourword of praisewere too many, everyonewantsto look atyouto have the smellymeaning.”
“就是说你好话的人太多了,大家都想看你出糗的意思。”„Muddis mental handicap!”
“玛德智障!”„Very mental handicap, but the onlinepublic opinioncrest of wavehas naturally taken shapenow, wecanasksomefriends from the pressto help the deletionarticle, perhapsbuta little meaning of futile attempt, must the bossyoupersonallyto act, looks for the aboveold gentleman......”
“是挺智障的,但现在网上的舆论风头已经自然成型了,我们是可以找一些媒体朋友帮着删除文章,但有点杯水车薪的意思,恐怕得要老板你亲自出面,找更上面的老爷子……”Chen Guangonlyconsidered for threeseconds, otherwiseLüXiaoliangsuggestion.陈光只考虑了三秒钟,就否了吕小梁的建议。Now the matter of inner strengthmilitary personhas not ended, the old gentlemanwantsto be helpedattract the firepower and attentionideabyoneselfhas not definitely changed, otherwiseontoday'sthismatter, theyinformed itselfearly.
现在内劲武人的事还没完呢,老爷子想让自己帮忙吸引火力和注意力的主意肯定还没改,不然就今天这事,他们早通知自己了。Oneselfdo goodis praisedis the public opinion, oneselfwere grabbedblack is also the public opinion, no mattergoodbad, inold gentlemen'seyes, so long asthere is a heat degreedefinitelyis the good deed.
自己做好事被人夸是舆论,自己被人抓着黑也是舆论,甭管好的坏的,在老爷子们的眼里,只要有热度肯定就是好事。Matterhas turned intothis, theyhave not taken an actionon own initiative, did not planto managesurely.
事情已经变成这样,他们都没主动有所行动,必定是不打算管了。In addition, someChen Guangalsoin secretfeelings, perhapstodaythismatterisintentionaltoleration of old gentlemen, otherwiseis also insufficientwithin the shorthalf of the day, thisminor matteronrestlesstolettingLüXiaoliangfeels the panic-strickenheat degree.
除此之外,陈光也暗中有感觉,或许今天这事是老爷子们的故意纵容,不然也不至于在短短半天之内,这点小事就闹腾到让吕小梁都感到惊恐的热度。Theyverypossibleto look but not seeintentionally, wantsto test the skill of oneselfthisGuangdingbureauchief, theywantto makemehandle!
他们很可能是故意视而不见,就是想考验自己这光定总局局长的本事,他们想让我自己搞定!Right!
没错!Certainlyisthis!
一定是这样!„Three!”
“三条!”„Bar! Hahahaha, oldriveryou have today, eightcakes.”
“杠!哈哈哈哈,老江你也有今天,八饼。”„Ha, the praying mantiscatches the cicadacanary, oldCao your has not thought that get into disputeartillery! My! Ismy!”
“哈哈哈,螳螂捕蝉黄雀在后的哟,老曹你这没想到吧,杠上炮!我的!都是我的呐!”InsomeYanjingcentral courtyard, by the old gentlemen of variousChen Guangguesses, „battle”mustbe heavily engaged.燕京某四合院里,被陈光各种揣测的老爷子们,正“厮杀”得不可开交。Hereallywants is too many.
他真是想太多了。Although before old gentlemen, planshas helpedhimcreate the positive image, butnowhissituationhas become, the old gentlemenare not the personalnannies, impossible11tohisallthingsto inquire.
虽然老爷子们之前是有谋划过帮他树立正面形象,不过现在他大势已成,老爷子们也不是贴身保姆,本就不可能对他的所有事情都一一过问。Thismatterdo not lookinonlinenoisylively, butold gentlemenhere, the minor matter of sesame seedgarlicskincannot amount to somethingeventually.
这种事情别看在网上闹多热闹,但在老爷子们这里,终究还是上不得台面的芝麻蒜皮的小事。Theyonlystare at the important matter, occasionallyinquired about the minor matter.
他们只盯大事,偶尔过问小事。Chen Guang are also the deputy ministry-levelofficial, no matterwithdomineeringmethod, letting matters driftmakes the timedownplay the influence, thatishis owndecision.陈光自己也已是副部级官员,甭管是用强势手段也罢,还是听之任之让时间来淡化影响也罢,那都是他自己的决定。„Youeat meal, Imustgo to a company.”
“你们去吃饭吧,我得去一趟公司。”Chen Guangalsohas no goodideafor a short time, plansto go tocompanysimply.陈光一时半会儿也没什么好点子,索性打算去公司一趟。Drives, hewhileis deliberatingat heart.
一边开车,他一边在心里推敲着。Oneselfare the signboard of skylightbroker, becauseifthisexposed the matterto fail the reputation, perhapsalsoreallymightaffect " Woman » box office of followingskylightbrokerinvestmentlarge sum of money.
自己就是天光经纪的招牌,如果因为这点破事把名声搞黄了,恐怕还真有可能影响到接下来天光经纪投入重金的《巾帼》的票房。Furthermore, ownsignboardpounded, affects the companyto develop, the people in skylightbrokerentirecompanymustbecause ofownmatter, butevenwhitewas worried.
再者,自己的招牌砸了,又影响公司发展,天光经纪全公司的人都得因为自己的事情而平白担心。Thatmaybeownmoney, cannot crack a joke.
那可都是自己的钱,开不得玩笑。Matterturns intothisinexplicably, actuallyhisalsoreallyverysurprise.
事情莫名变成这样,其实他也真挺诧异的。Oneself the controlinpublic opinion, the majormediashouldsomewhatunderstandearly.
自己在舆论方面的掌控力,各大媒体应该是早有几分了解了。Thesepeoplehave not possibly braced oneself to withjust the upfront, perhaps is really such that threeson of a bitchLüXiaoliang said that many accidents of sortsininside.
那些人没可能硬着头皮要和自己刚正面,或许真是三狗子吕小梁说的那样,有很多机缘巧合在里面。Perhapssomemediawantto catch up with a hot spotslightly, rubs a fashion, does not wantto fall behind, wherewantsto obtain the public opinionthatto explode, perhapsnowtheyalsoflusterawfully.
一些媒体或许只是想稍微赶个热点,蹭个时髦,不想掉队而已,哪想得到舆论会那么爆炸,恐怕现在他们自己也慌得要命吧。At this timelooksmystically„the relevant departments”, onlineclean up the large-scaledeletionplacard and public opinion, cannot achieve.
此时找神秘的“有关部门”,在网上进行大规模的删帖和清理舆论,不是做不到。
The advantage that does thisiseffectivequick, canin a short timeeliminatescleanlyallnegative reports and commentaries.
这样做的好处是见效很快,可以在极短的时间里把所有负面报道和评论消除得干干净净。
The fault is actually, the reportageerased, butothers'impressionactuallyturns unable to turn aroundfor a short time, andbesidesreportingmainpost, onlinealsohas the forumandpost, micro blogs, qgroups and WeChatgroupsand so on channels of innumerablecommunicationexchange, cleaning up, the operationdifficultyis enormous, tires the people and squanders resources, oneself must owenot to knowhow must the cleardebt of gratitude, god knowsto move the bigrelations, the effectalsodoes not have the safeguard.
坏处却是,新闻报道删掉了,但别人心里的印象却一时半会儿扭转不过来,并且除了报道主贴之外,网上还有论坛、贴吧、微博、q群和微信群等等无数沟通交流的渠道,一个一个的清理起来,操作难度极大,又劳民伤财,自己还得欠下一屁股都不知道怎么还得清的人情债,天知道要动多大的关系,效果却又毫无保障。Thisafter all is the private affair, has not involvedothers.
这毕竟是自家私事,又没牵扯到别人。Also, withdeleting the controlmethod of placard, will instead only put downappears the no 300 taels of silver buriedwhite/in vain, in the futureat least before the terminal examinations, oneselfalsoreallysolidothersblackowntheseby the head, wantsto reverse a verdictagain, is not everyone cannoticenews that oneselfwhiten.
还有,采用删帖的管制手段,反而只会平白显得此地无银三百两,起码在期末考试之前,自己还真得一屁股坐实别人黑自己的那些由头,将来再想翻案时,也不是每个人都能留意到自己漂白的新闻。Onlycancount on that makes the timeobliterateothersimpressionlittle, thisis very weak.
只能指望让时间把别人心里的印象一点点磨灭,这特别无力。Therefore, deleting the placardis crispfor a while, the future troubleis infinity.
所以,删帖一时爽,后患无穷大啊。Then, besidesforcingto delete the placard, oneselfalso the method that has somethingto reverse a verdictas soon as possible?
那么,除了强制删帖之外,自己还有什么可以尽快翻案的手段呢?Oh, has the poorworrypoorly, there is a pooradvantage.
唉,穷有穷的烦恼,也有穷的好处。After allbarefootdoes not fearto put on shoes, even ifloses the underpants is also a money of ckunderpants.
毕竟光脚不怕穿鞋的,哪怕输掉底裤也不过就是一条ck内裤的钱而已。Now the differentpast, are rich and powerfulat this time, insteadis cautious about harming evildoers lest the innocent be hurt, the worryis numerous.
现在自己今时不同往日了,有钱有势了,反而投鼠忌器,顾虑众多。Thismaybe the smallground and soaked black beans of old man, the quantity was too big, likeothercompany, a lot ofproportionswhatmarket valueshrinks, thatlossisthousands oflevels, thinksto be grievedis respirable.
这可都是老夫的小钱钱呐,数量还太大了,像别的公司那样,什么市值缩水多少多少比例,那损失都是千万级,想想就心痛得不能呼吸。
After the poor personsalt fishturns over/stands upsuddenly, will facethisawkwardsituation, in the brainalsodoes accountslike the poor person, butfaces is actually the economicaldifference of rich and powerful peoplepattern, frequentlysurelyover a hundred million, quiteirritable.
穷人冷不丁咸鱼翻身之后,就会面临这种尴尬的处境,脑子里还像穷人那样去算账,但面对的却又是富豪模式的经济出入,动辄千万上亿,相当的别扭。Perhapspassessomeyear , month and dayagain, mingled among the person who plays in the surfs of stock marketto be the samelikethese, is used to the rise and drop, hewill become accustomed to thismatter.
或许再过些年月日,像那些混迹股市的弄潮儿一般,习惯了涨涨跌跌,他就会对这种事情习以为常。Butnow, even ifheknows that oneselfdoes not make moneydifficultly, even if the skylightbrokerlost everything, oneselfthisnet worth is still several hundreds of millionslevels, butat heartisuncomfortable.
可现在,即便他知道自己挣钱不难,哪怕天光经纪赔光了,自个这身家也是数亿级的,可心里就是不爽。Old manbusinessmore than half a year, has not met a defeatvertically and horizontally/able to move unhindered, in holdsmeto capture, childsonscannotbe few!
老夫纵横生意场大半年,还未逢一败,揣进我兜里的,一个子儿都不能少!Whomustgo badmyreputation, is to make mebe in arrears, ismyshort remaining life, withmeforenemy!
谁要坏我名声,就是让我亏钱,就是要我老命,就是与我为敌!Hassuchthoughts, he car(riage)stopsinLida BuildingParking lot that in the skylightbrokerwas.
带着这样的心思,他把车停在了天光经纪所在的利达大厦停车场里。Usuallyinthis timeskylightbroker the whole staffhas gotten off work, buttodayis the unusualtime, entirecompanyhigh and lowsameworking overtime, deals with the onlinecrest of wavefull power, on the one handwithmajormediaengagements, on the other handconsults with the public relation firmdiligently, otherwise the incarnationsailors, onlinereverse the crest of wavediligently.
平日里这个时候天光经纪已经全员下班,不过今天是非常时刻,全公司上下一律加班,全力应对网上的风头,一方面和各大媒体衔接,另一方面又努力接洽公关公司,再不然化身水军,努力在网上扭转风头。Inexecutive , before isChen Guangoneselfdraw up the accuratesolution, this is also not safely easiest the approach of basket.
在公司最高层,也就是陈光本人拿出确切解决方案之前,这是最保险又最不容易出篓子的做法。Meanwhile, somepeoplehaveclearexplicitcontrolto the entirepopular feelingscondition, summarizesperfect the present situationinduction, so that after Chen Guangcould come, can the earliest possible timecompletereport, helpingthiswon tonmanagergrasp the present situationaccurately, this honorableandmammothduty, fellon the skylightbroker'sfirstpen, firstdogyoungLüXiaolianghead.
于此同时,又得有人对整个舆情状况有一个清晰明确的把控,将现状归纳总结到尽善尽美,以便陈光来了之后能第一时间完整汇报,帮助这位抄手老总准确把握住现状,这光荣而又艰巨的任务,落在了天光经纪第一笔杆子,第一狗仔吕小梁的头上。But others have not been idling, evenhas not gotten off workincluding the cleaningbranch, the department of health serviceand a cafeteriabranchthesetwotreasuresugar.
可其他人都没闲着,甚至包括保洁科、保卫科和食堂科这两宝一糖都不曾下班。Cleaningbranchstaffheaded byChu Hanji, sweeps the floorat the same time, sidewith the startbrusherforum, gives the euphemistic name, a laboruses.
以褚翰吉为首的保洁科员工们,也纷纷一边扫地,一边拿着手机刷论坛,美其名曰,一工多用。AnotherheadTang Ying of companyevenalsoruns overfrom the hospital, assumes the army.
公司的另一号负责人唐影甚至也从医院那边跑了过来,坐镇中军。Althoughsheusuallyin the mostthoughtsspendsinher ownat the matter in hospital, to the concreteoperation and management of skylightbrokerage firm, is notveryfamiliar and understanding, indiscoveringChen Guangverycanmake money, absolutely after not havingsuchruined family that are worried about, shedoes not likeinquiring about the matter of company.
虽然她平日里大半心思都花在她自己在医院里的事情上,对天光经纪公司的具体运营和管理,并不是很熟悉和了解,在发现陈光挺能赚钱,完全没有自己担心的那样败家之后,她也不爱多过问公司的事。Butshethought that oneselfas the executivevice-president, at the critical moment of today'ssuchlife and death, assumes personal commandin the company, at leastcanheighten the confidenceto the staff.
但她觉得吧,自己身为常务副总,在今天这样生死存亡的关键时刻,坐镇在公司里,至少能给员工们增强信心。At leastshethinkslike this.
起码她自己是这样认为的。
The bigcompany, severalbigmedium echelon cadreare sittingin the bigconference room, respectivelybustling about, exchanges the viewonce for a while.
诺大的公司,几大中层干部正坐在大会议室里,各自忙碌着,又时不时交换一下意见。Yue Hongis telephoningeverywhere, transfers the relations of variousoneselfinternallyplaces.岳鸿正四处打电话,调动自己在国内各处的关系。Marketing departmentmanagerFang Tianyucrazyis sweeping the news, besides the observationpopular feelings, he must put out the marketing planningcasein the brain, thinking of a wayturns the passive situation into initiative.
市场部经理方天宇则疯狂的扫着新闻,除了观察舆情之外,他还得在脑子里拿出营销策划案来,想法子化被动为主动。Finance departmentmanagerSuLialsotakes the telephone, consultswith the marketingnumberhead and sailorsteamchiefs, bargains back and forth, strivesto conduct the biggestcontrolwithmostsmall(this little one)price the popular feelings.
财务部经理苏离则同样拿着电话,与一个又一个营销号负责人和水军团队头子接洽,讨价还价,力争用最小的代价将舆情进行最大的控制。
The operationsectionmanagersare not in the conference room, butaccompaniesTang Yingto walk around outside.
运营部经理不在会议室里,而是在外面陪同着唐影四处走动。Whatis most laboriouspropagandizesandpublic relations managerLüXiaoliang, hemusteverywhere the exploiting one's connectionscontact person, mustsend to the materialinductionsummary in companyoffice softwareoutsidedepartmentsonce for a while.
最辛苦的是宣传与公关部经理吕小梁,他又得到处拉关系联络人,又得时不时将外面各部门发到公司办公软件里的资料归纳总结。Todaythismatterishepropagandizes and direct writingrange of public relations department, hisresponsibilityis important.
今天这事是他宣传与公关部的直接业务范围,他的责任重大。
The Chen Guangseriousenteringoffice, healso was very actually bothersomeat this time, thisbrokenmatter, heshouldread the booknowhappilyat home, rushes toherefrom the school, whitereckless2-3hours, thisclearlywasto make the old mannot have timein the course of contacts.陈光面色凝重的走进办公室,其实他这时候也挺烦的,要不是这破事,他现在本应该开开心心在家里啃书,从学校赶到这边,一来二去又白瞎了2-3个小时,这分明就是要让老夫不得闲啊。„Ok, sat down, three......, ManagerLü, youfirstsays the presentsituation.”
“好了,都坐下,三……咳咳,吕经理,你先说说现在的情况。”Chen Guangmustsaythreesons of bitchessubconsciously, butthissituationis official, is serious, gavehimto save face.陈光下意识就要说三狗子,不过这场合蛮正式,蛮严肃的,还是给他多留点面子好了。LüXiaoliangreorganizes the mentality, thenstands up, coughslightly, startstohisfrontlaptopspeech.
吕小梁整理一下思路,便站起身来,轻咳一声,开始对着他面前的笔记本电脑发言。Roughly after tenminutes, hethennowonlinesituation analysis7788.
约莫十分钟后,他便将如今网上的情况分析了个七七八八。Hepoursalso is really specialized, less than tenminutes of speech, hisinductionsummarizes to look after the aspects.
他倒也真是专业,不到十分钟的发言里,他的归纳总结把方方面面都有照顾到。Whichinformationplatform the specific contentincluding but not limited to, in the discussionheat degree of thismatteris most irritable, withthismatterrelatedreportageprobably many strip, how the standpoints of thesearticlesis, undercommentarycrest of wavehow.
具体内容包括但不限于在哪一家资讯平台上这件事的讨论热度最火爆,与这事相关的新闻报道大概有多少条,这些文章的立场是怎么样,下方评论风头怎么样。
The preliminary estimate, spurts the Chen Guangcardinal principleproportionismany, howthesepeopleare the attitudes, supports the Chen Guangpersonismany, do thesepeoplehavefrom the powderto the sign of blacktransformation, the changeproportionismany.
初步估计下来,喷陈光的大体占比是多少,这些人又是如何态度,支持陈光的人又是多少,这些人有没有从粉到黑转变的迹象,变化比例又是多少。
The ageandsexconstitution of sprayerandfans, aboutsprayerandnewsauthor'spotentialmotivation research, wait wait/etc. etc..
喷子与粉丝的年龄与性别构成,关于喷子和新闻作者潜在的动机分析,等等等等。AboutLüXiaoliangreports the work, summarizeson a word, high-end!( To be continued.)
关于吕小梁的汇报工作,总结下来就一个词,高端!(未完待续。)
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