Sidalindajie, department store. 斯大林大街,百货商场。 This is a spring city most famous market, but a matter that a while ago has, made it explode several points: Flower growing wealthy and powerful family Guo Fengyi rents entire one, established the nation's first kaffir lily company. 这是春城最著名的一家商场,而前阵子发生的一件事,又让它更爆炸了几分:养花大户郭丰义租下整整一层,创立了全国第一家君子兰公司。 He before was a worker, very early started to grow flowers, oneself also cultivated the new variety, called phoenix coronet- this company also called the phoenix coronet flowers and plants company. 他以前是个工人,很早就开始养花,自己还培育出了新品种,叫凤冠-这家公司也叫凤冠花卉公司。 Guo Fengyi is a wise fellow, on the day is open for business, unconventional did a press conference, causes a stir in Three Northeastern Provinces. The city leader congratulates personally, the person who visit exploded Sidalindajie crowded, finally can only put one batch every ten minutes. 郭丰义是个较有头脑的家伙,开张那天,别出心裁的搞了一场记者招待会,轰动东三省。市里领导亲自祝贺,参观的人挤爆了斯大林大街,最后只能每隔十分钟放进去一批。 In this time, the flower growing wealthy and powerful family is the core figure in entire city, often the distinguished guest invites, the difference has the secretary, contact is the leader and foreign merchant. 在这个时期,养花大户才是全城的核心人物,时常贵宾宴请,出入都有秘书,接触的全是领导和外商。 „Guo, has the guests in Capital City to see you.” “郭总,有个京城的客人想见您。” „Capital City?” “京城？” This day, Guo Fengyi who sits in the office idly hears the secret technique report rarely, is startled, guests all over the country have seen, but Capital City are really not many. 这日,难得在办公室闲坐的郭丰义听到秘术汇报,不由一怔,天南海北的客人都见过,但京城的还真不多。 „Please come in!” “请进来！” „Good.” “好的。” Before long, the secret technique makes young people enter the room, the high stature, the attire is dignified, wears the eyeglasses, in the hand carries the briefcase, on the shoulder is also conducting the arm one, refined appearance. 不一会,秘术引着一个年轻人进屋,高高的个子,衣着体面,戴着眼镜,手里拎着公文包,肩上还挎着一个,蛮斯文的样子。 „Guo, the greeting on first meeting greeting on first meeting...... this is my name card.” “郭总,久仰久仰……这是我的名片。” The young people hand over a small card, Guo Fengyi have blinked, this thing has only seen in the Hong Kong business people hand, inland few people use. 年轻人递过一张小卡片,郭丰义眨眨眼,这东西只在港商手里见过,内地很少有人用。 Received looks, writing: Capital City Kaffir lily Association( preparatory group) director, willow Qinghou. 接过一瞧,写着:京城君子兰协会(筹备组)理事,柳庆厚。 He greeted the opposite party to sit down, took up ginseng smoke of one box of red box, „smoked?” 他招呼对方坐下,又拿起一盒红盒的人参烟,“抽烟么？” „, The ginseng smoke, has heard so much about you!” “哦,人参烟,久闻大名！” The young people speech is genteel, received one, oneself also fish out gold/metal Jian cigarette of one box of Beijing Cigarette Factory, „you try this.” 年轻人说话文绉绉的,接过一颗,自己也摸出一盒京城卷烟厂的金建牌香烟,“您试试这个。” This goods naturally are permits non-, he moves out the boarding house next day, looked for the family/home private inn, spent very big time to pack. 这货自然是许非,他第二天就搬出招待所,找了家私营旅店,又花了很大功夫包装一番。 „What's wrong, does Capital City also want to raise the kaffir lily?” “怎么,京城也想养君子兰了？” Guo Fengyi lights on the cigarette, spoke thoughtlessly to ask. 郭丰义点上烟,随口问道。 „Is the response summoned, last month just formed the Chinese Florists Association......” “都是响应号召,上月刚组建了中国花卉协会么……” „You a while, does the home have this association?” His whole face surprise. “你等会儿,国内有这个协会？”他满脸诧异。 „Guo, you grow flowers is a expert, but the policy news too lagged!” “郭总,您养花是好手,但政策消息太滞后了！” permits Feifu held the eyeglasses, said with a smile: „On 1st of last month, under the guidance of Vice-President Chen proposal, just founded the Chinese Florists Association. She also mentioned that many times your kaffir lilies, said good that your work do, the small potted flower can also play constructs the major roles of two civilizations...... I to come today, observes and emulates the learn/study.” 许非扶了扶眼镜,笑道:“上个月1号,在陈副总的倡议指导下,刚刚创建了中国花卉协会。她还多次提到你们的君子兰,说你们这项工作搞的好,小小一盆花也能起到建设两个文明的大作用……我今天过来呢,就是观摩学习的。” Vice-President Chen, is proposed „vigorously develops flowers and plants enterprise” that big leader, once arrived at the spring city flower show. It can be said that the kaffir lily can have the present irritability, thanks to having her endorses. 陈副总,就是提出“大力发展花卉事业”的那位大领导,曾亲临春城花展。可以说,君子兰能有现在的火爆,多亏有她老人家背书。 This deity, the spring city is known to everybody, Guo Fengyi attaches great importance to immediately, listens to the opposite party saying: „Major flower markets I strolled, really lives up to reputation, calculates that opens mind.” 这位神仙,春城可谓无人不知,郭丰义立时重视起来,又听对方道:“各大花市我都逛了一圈,果真名不虚传,算开了眼界。” He resembles to feel a little tired, places on the satchel the sofa, reveals the dark camera, „heard that Guo always flower growing king second to none, today comes to take a look brazenly, wants to visit your firm.” 他似觉着有点累,把挎包放在沙发上,露出黑乎乎的照相机,“听说郭总是首屈一指的养花大王,今天就厚着脸皮过来瞧瞧,想参观参观贵公司。” „Yeah, was too polite, this thing wants to look looks, nothing critical.” “哎,太客气了,这东西想看就看,没啥紧要的。” Guo Fengyi is all right at this moment, accompanies the opposite party to visit simply personally. 郭丰义此刻没事,索性亲自陪着对方参观。 Entire department store, the space is enormous, several are the offices, other regions chocked up all kinds of kaffir lilies, is most conspicuous, naturally is the new variety that cultivate, the phoenix coronet. 整整一层的百货商场,空间极大,有几间是办公室,其余区域都摆满了各式各样的君子兰,其中最显眼的,自然是自己培育出的新品种,凤冠。 The leaf blade is short, is folding an upward growth in both sides one pieces, the extremely stratified feeling, the flower lived from the middle, looks like the ancient phoenix coronet. 叶片非常短小,在两侧一片叠着一片向上生长,极有层次感,花从中间生,看着就像古代的凤冠一样。 And has a basin to be optimal, the leaf has the sense of reality, spends is also brightest, making one be hard to move to the eyeball. 而又有一盆最优,叶具质感,花开的也最为鲜艳,令人难以移睛。 Guo Fengyi sees him to acclaim again and again, is self-satisfied, asked: „Director willow, my phoenix coronet how?” 郭丰义见他连连赞叹,非常得意,问:“柳理事,我这凤冠怎么样？” „You are an expert, I do not dare to show off meager skills before an expert.” “您是行家,我可不敢班门弄斧。” „Come is a friend, everyone exchanges together.” “来的都是朋友,大家一起交流交流。” „, I said......” “呃,那我就说说……” permits non- really understands, is pointing at that basin ikebana: „ First looks at the entire shape, clearly like covering of fan, no length leaf, good! 许非是真懂,指着那盆花道:“先看整个株形,圆润如扇面,无长短叶,好！ Watches the leaf blade again, the neck is short, and receives anxiously, each leaf about 10 centimeters, generous appropriate, the feel lubrication, hard not Kang, the gloss wax bright photo person, the leaf vein bulge is sturdy, this is standard ‚hemp face’, gets better and better! ” 再看叶片,脖短且收得急,每片叶十公分左右,宽厚得当,手感滑润,坚硬不康,光泽蜡亮照人,叶脉凸起粗壮,这是标准的‘麻脸’,好上加好！” Guo Fengyi one startled, this is an expert, said all in point. The laymen look at the flower, the expert look at the leaf, appraises fit and unfit quality of kaffir lily, the key point is the leaf blade, is not the flower is attractive. 郭丰义一惊,这是行家啊,说的全在点上。外行看花,内行看叶,评价一株君子兰的优劣,重点是叶片,并非花漂不漂亮。 He took seriously several points immediately, said: „What flower that Director willow plants?” 他顿时又重视了几分,道:“柳理事养的什么花？” „I used another's words and present them as one's own, cannot compare you to cultivate, what I raised was Technician yellow.” “我拾人牙慧,比不了您自己栽培,我养的是黄技师。” Technician yellow, sounding is not quite proper, is actually in the 60's, a Technician Huang Yongnian of spring city biological product research institute cultivates the variety that becomes. 黄技师,听起来不太正经,其实是六十年代,春城生物制品研究所的一位黄永年技师培育而成的品种。 „Kaffir lily spreads to the folk dozens years, mainly has Guolan and RB is blue. The painter, victory, monk and dye factory Guolan are the long leaf, the decendants are also fastidious about leaf Chang to be plump. The short leaf are quite at present few, I visit each region, Guo phoenix coronet is unique, ten superior complete.” “君子兰传入民间几十年,主要有国兰和RB兰。国兰的油匠、胜利、和尚、染厂都是长叶,后代子孙也讲究个叶长肥厚。短叶目前还比较少,我参观各地,郭总的凤冠算是独一无二,十优俱全。” „Which ten superior?” “哪十优？” „Circle short generous hard, the flower jumps brightly greasily, this is the short leaf ten superior.” permits non- said with a smile. “圆短宽厚硬,花亮蹦腻挺,此为短叶十优。”许非笑道。 ! 咝！ Guo Fengyi has never listened to this view, is pondering over these ten characters repeatedly, even more thought that penetrating- he has not certainly listened, this is the viewpoint that in 1995 put forward. 郭丰义从未听过此种说法,反复琢磨着这十个字,愈发觉得精辟-他当然没听过,这是1995年才提出的观点。 „Aiya, Director willow the honorable person does not reveal the true nature! Has such big knowledge young, goes back to discuss, goes back to discuss!” “哎呀,柳理事真人不露相！这么年轻就有这么大的学问,回去谈,回去谈！” His attitude instantaneous is warm, returns to the office, greeted on the secretary the good tea, said: „Today saw the person of high skill, enjoys a face, at noon must stay behind eats meal.” 他态度瞬间热情起来,又回到办公室,招呼秘书上好茶,道:“今天见了高人,赏个面子,中午务必留下吃饭。” „Polite, polite, I one also want to make several pictures, you......” “客气,客气,我一会还想拍几张照片,您……” „Said, I arranged individual accompaniment, how wants to pat how to pat!” “好说,我安排个人陪同,想怎么拍就怎么拍！” Guo Fengyi is nimble, pays great attention to each opportunity, immediately also asked: „Director willow gets down the inspection, except for these that said a moment ago, does not know that also what has to direct?” 郭丰义头脑灵活,注重每一个机会,当即又问:“柳理事下来考察,除了刚才说的那些,不知还有什么指点？” „This......” “这个么……” permits Feidun, side say/way: „We are love flower, in the final analysis for the career development of kaffir lily. I strolled, discovered that turns over to the red fire prosperously, but is extremely scattered in disorder, lacks the organization, without shouldering everyone's complete enthusiasm, said simply, is the marketing is insufficient.” 许非顿了顿,方道:“我们都是爱花的,归根结底是为了君子兰的事业发展。我逛了一圈,发现红火归红火,但太过散乱,缺乏组织,也没有挑起大家的全部热情,简单说,就是营销不足。” „Marketing?” “营销？” „Propagandizes, the promotion, said.” “就是宣传,推广,吆喝。” „!” “哦哦！” Guo Fengyi learns a new word, asked: „How do you want , the marketing law?” 郭丰义又学到个新词,问:“那您想怎么个,呃,营销法？” „Actually also simple......” “其实也简单……” permits non- smiles, thus and such and such so said that seeing him somewhat hesitates, said: „Guo considers, if has a mind to cooperate, tomorrow I will come to speak in detail again.” 许非笑了笑,如此这般这般说了一通,见他有些犹豫,道:“郭总考虑一下,要是有心合作,明天我再过来详谈。” ( Evening also has.) (晚上还有。)