On October 2, Yuanfang Supermarket brought out the membership card system. 10月2号,远方超市推出会员卡系统。 Hits is handling and may discount and accumulate overall exchange present several essential factors free, Yuanfang Supermarket started the vast momentum propaganda work. 打着免费办理、可打折、累积积分兑换礼品几个要素,远方超市展开了声势浩大的宣传工作。 The newspaper, the outdoor advertising and propaganda pamphlet page, the students hold the propaganda slogan of supermarket to drop from house to house...... 报纸、户外广告、宣传单页,学生们举着超市的宣传标语走街串巷…… The propaganda way of doing multiple things at the same time makes Yuanfang Supermarket once again the subjects after native of Dongping food tea, before supermarket gate, reappeared to start doing business the same day tide of people. 多管齐下的宣传方式让远方超市再度成为东平人饭余茶后的谈资,超市门前也再现开业当天的人潮。 Was on the 2 nd same day, the shopping card that handled membership card over 800, promoted simultaneously was also warmly welcomed, first day sold more than 36000 Yuan. 仅仅是二号当天,办理的会员卡就超过800张,同时推出的购物卡也备受欢迎,第一天就售出36000余元。 On October 3, the shopping card may also spread according to the news of initial cost 10% discount cash buy-back. 10月3号,购物卡可按原价九折现金回购的消息也流传开来。 The person who on the same day bought the shopping card were many. 当天来买购物卡的人就多了许多。 Moreover the housewives is different for the mainstream with first day, on this day were many many gentlemen, the writing skill also compared with these housewives mostly, frequently over ten thousand has many. 而且和第一天家庭主妇为主流不同,这天多了很多男士,手笔也比那些家庭主妇大多了,动辄上万的都有不少。 The watched critically Li Dongyi eyes can see the origins of these people, mostly is the logistics department personnel of Dongping merchants and some governmental agencies. 冷眼旁观的李东一眼就能看出这些人的来历,大多都是东平当地的商人和一些政府机关的后勤部门人员。 In the evening the supermarket conducts inventorying, handles membership card about 1000, the shopping card sells more than 180,000 Yuan. 当晚超市进行盘点,办理会员卡将近1000张,购物卡售出18万余元。 ...... …… By the evening of October 6, Yuanfang Supermarket altogether handled membership card more than 5700, the shopping card total value about 800,000. 截止到10月6号晚,远方超市总共办理会员卡5700余张,购物卡总价值将近80万。 5700 membership cards, were equivalent to 5700 families to choose the distant place, so long as Yuanfang Supermarket served and price arrives, these people were the faithful client bases of distant place. 5700张会员卡,相当于5700户家庭选择了远方,只要远方超市服务与价格到位,这些人就是远方的忠实客户群。 As for the shopping card, removes that 200,000, 1 million vouchers that delivers earlier promote are sold out completely. 至于购物卡,刨除送出去的那二十万,前期推出的百万购物券全部售罄。 These shopping cards cannot circulate in the supermarket quickly, will become a currency in disguised form, perhaps will never use in the supermarket. 这些购物卡不会很快在超市流通,甚至会变相地成为一种流通货币,也许永远都不会在超市里用到。 This was equivalent to Li Dong in hand to be many 800,000 floating capital, but this was also only just started. 这就相当于李东手头上多了80万的流动资金,而这还只是刚开始而已。 Li Dong believes, waited for at the end of the year that wave of gifting raging tide in the past, the shopping card sold ten million/countless is not the difficult matter. 李东相信,等年底那波送礼狂潮过去,购物卡售出千万都不是难事。 The promotion of membership card and shopping card, attaching the effect is the supermarket turnover sets new high again. 会员卡和购物卡的推出,附加效果就是超市营业额再创新高。 National Day six days of time, Yuanfang Supermarket always sells to surpass 6 million, the average one-day sales volume surpasses 1 million! 国庆六天时间,远方超市总销售超过600万,平均单日销售额超过百万！ ...... …… On the evening of 6 th, Li Dong saw in a hurry Sun Tao who hurries back from Qingyang. 六号晚上,李东见到了匆匆从青阳市区赶回来的孙涛。 Sun Tao compared was blacker before, was thinner. 孙涛比以前更黑了,也更瘦了。 Li Dongjian somewhat felt sad, the person being together time grew, always has the sentiment. 李东见了有些心酸,人相处时间长了,总是有感情的。 Before Sun Tao in his opinion was a professional manager, now Li Dong actually treats as the true partner him, saw that said: „Brother Sun, does not need to personally take care of things, we recruited so many people, does not make them not work!” 以前孙涛在他看来就是一个职业经理人,现在李东却把他当做真正的伙伴,见状不由道:“孙哥,没必要事必躬亲,我们招了那么多人,不是让他们吃闲饭的！” Sun Tao smiles, slightly said exhaustedly: „Li, I have fun.” 孙涛笑了笑,略显疲惫道:“李总,我是乐在其中。” On the one hand is the drive of drawing bonus, on the other hand is the sense of achievement, unequalled sense of achievement! 一方面是分红的激励,另一方面就是成就感,无与伦比的成就感！ Yuanfang Supermarket grows strong, his Sun Tao is an indispensable part! 远方超市发展壮大,他孙涛是不可或缺的一部分！ Said that bypasses this topic, Sun Tao asked back: „Will you walk tomorrow?” 说罢绕过这个话题,孙涛反问道:“你明天就走？” Sees Sun Tao not to discuss that this topic, Li Dong has to let off, nods saying: „Tomorrow morning will walk.” 见孙涛不想讨论这个话题,李东只好放过,点了点头道:“明天上午就走。” The National Day vacation was about to end, that side Longhua market must decide in addition as soon as possible, Li Dong has to walk. 国庆的假期快结束了,加上龙华那边的商场也要尽快定下来,李东不得不走。 Sun Tao slightly is silent the moment, wants saying that anything actually starts to speak but hesitates. 孙涛微微沉默片刻,想说什么却是欲言又止。 Again and again gets down, Li Dong also looked that Sun Tao had the matter to say, access road/simply said: „Is Brother Sun, what matter having worth being so awkward?” 几次三番下来,李东也看出来孙涛有事要说,便道:“孙哥,有什么事值得你这么为难？” Sun Tao is frowning slightly, has not first said the subject, but asked: „That side uplifting how?” 孙涛微微皱着眉头,没有先说正题,而是问道:“隆升那边怎么样了？” Li Dong sees that does not compel him, if really had matter Sun Tao definitely to be able with say. 李东见状也不逼他,要是真有事孙涛肯定会和自己说的。 Sees him to raise the uplifting, Li Dong does not spare a glance saying: „Recently their business was short of more than 50%, the illness/quick of mange, does not need extremely to pay attention.” 见他提起隆升,李东不屑一顾道:“最近他们生意少了一半以上,疥癣之疾罢了,没必要太过关注。” The series of movements of distant place hit ignorant the uplifting completely, previously they fought the price war also to be able with the distant place to fight reluctantly, now membership card, the uplifting does not have the strength to hit back. 远方的一连串动作完全打懵了隆升,先前他们打价格战还能和远方勉强争锋,现在会员卡一出,隆升毫无还手之力。 Li Dongxiang is dragging the uplifting, so long as comes several introductory offers again, defeats the uplifting thoroughly is not too difficult. 要不是李东想拖着隆升,只要再来几次促销优惠,彻底打垮隆升也不是太难。 Sun Tao has not actually watched the uplifting, otherwise before will not raise not with Li Dongti. 孙涛其实也没把隆升看在眼里,要不然之前也不会连提都不和李东提。 Asked that uplifting, Sun Tao was also silent. 问完了隆升,孙涛又沉默了。 Straight knitting the brows that Li Dong looks, discontented say/way: „Brother Sun, something you said that hauled not like you.” 李东看的直皱眉,不满道:“孙哥,有事你就说,拖拖拉拉的可不像你。” Sun Tao shen inspires, sincere say/way: „Li, China Resources already holding Su fruit!” 孙涛深吸一口气,正色道:“李总,华润已经控股苏果！” Li Dong brow raises, just wants saying that this and he has what relations, in the mind remembers the memory of later generation suddenly, immediately attaches great importance to saying: „Su does fruit want to enter the north of the Changjiang River?” 李东眉头一扬,刚想说这和他有什么关系,脑海中忽然想起后世的记忆,顿时重视道:“苏果要进军江北？” „Right!” “对！” Sun Tao complexion is serious, said: „Other large supermarket stores move into the north of the Changjiang River I not to worry, I fear is Su fruit!” 孙涛面色沉重,道:“其他大型超市卖场入驻江北我都不担心,我怕的就是苏果！” „Their target markets and distant places overlap, Majialiang proposed ‚group wolf tactic’ had the market very much, they most liked doing was the regional market opens a shop crowded, makes thoroughly the commercial circle, making the competitor have no way out......” “他们的目标市场和远方重叠,马家梁提出的‘群狼战术’很有市场,他们最喜欢做的就是区域市场密集开店,做透商圈,让竞争对手无路可走……” Sun Tao said the matter related to Su fruit, some Li Dong previous generation has heard, some are only in the hearsay that industry in spreads. 孙涛说了很多有关苏果的事,有的李东前世听说过,有的是只在业内流传的小道消息。 With emphasis does not lie in China Resources Holdings Su fruit, does not lie in Su fruit enters the north of the Changjiang River. 重点不在于华润控股苏果,也不在于苏果进军江北。 Truly those who make Sun Tao with a worried look is Su fruit the strategic target and distant place is the same, will be will focus on the middle-and-small city even is rural. 真正让孙涛愁眉不展的是苏果的战略目标和远方相同,都是将目标放在中小型城市甚至是农村这一块。 The county-level city of north of the Changjiang River is almost the blank region of large supermarket, the distant place can develop, is because Dongping does not have the competitor. 原本江北的县级城市几乎是大型超市的空白区域,远方之所以能发展起来,也是因为东平这边没有竞争对手。 Wal-Mart or Carrefour, their target markets are the high-end crowds, big city. 无论是沃尔玛还是家乐福,他们的目标市场都是高端人群,大型城市。 But Su fruit is the reach of ordinary people supermarket, develops in the villages, communities and county specially, the fair price shop, convenience store and community shop goes forth to battle together is Su fruit the habitually used method. 可苏果是平民化超市,专门在乡镇、社区、县城发展,平价店、便利店、社区店齐上阵是苏果的惯用手段。 As the matter stands the distant place had the biggest competitor in the north of the Changjiang River, now because the distant place walks is this road. 这样一来远方在江北就有了最大的竞争对手,因为远方现在走的就是这条路。 Before Li Dong was not anxious, because other north of the Changjiang River big stores could not have a liking for villages county, he had the time of development. 之前李东还不急,因为江北其他的大型卖场看不上乡镇县城这一块,他有发展的时间。 But the wolf comes now! 可现在狼来了！ The Su fruit is filthy rich, with the distant place may not the same day whisper, once the distant place and Su fruit compete, almost there is no advantage. 苏果财大气粗,和远方不可同日耳语,一旦远方和苏果竞争,几乎没有任何优势可言。 „It is not right, where Su does fruit march the news of north of the Changjiang River you from hear?” “不对,苏果进军江北的消息你从哪听到的？” Li Dong thinks that the feeling is not right, the previous generation Su fruit coverage scope is the Jiangsu , Anhui , Henan area, the north of the Changjiang River is not their target sectors. 李东想了想还是感觉不对劲,前世苏果的覆盖范围是苏皖豫地区,江北并不是他们的目标区域。 Moreover he remembers that the previous generation north of the Changjiang River's first Suguo Supermarket starts doing business is in 2008, at this time China Resources just merged Su fruit, probably is not suitable to do such big movement. 而且他记得前世江北第一家苏果超市开业还是2008年,这时候华润刚并购苏果,好像也不适合搞这么大动作吧。 Sun Tao listened to a Li Dong such saying, was somewhat vacant, said: „Industry in passes on.” 孙涛听李东这么一说,也有些茫然,道:“业内都这么传。” He was the vice-president in Carrefour, the personal connection is broad, news also compared with Li Dong quick many. 他原先是在家乐福当副总,人脉广,消息也比李东灵通的多。 „Can be the smoke shell?” Li Dong has doubts to say. “会不会是烟雾弹？”李东疑惑道。 Sun Tao considered the moment, thinks saying: „Also really has this possibility, otherwise the news will not pass on is so quick, at least Qingyang had not heard that Su fruit has the shop to start doing business.” 孙涛斟酌了片刻,想了想道:“还真有这个可能,要不然消息不会传的这么快,起码青阳这边没听说苏果有门店开业。” Hears Qingyang not to have Su fruit the shop to start doing business, Li Dong unifies the previous generation the memory determination news to be a smoke shell, does not know that is Su fruit passes on, others guessed. 听到青阳没有苏果门店开业,李东结合前世的记忆确定消息应该是烟雾弹,就是不知道是苏果自己传的,还是其他人猜测的。 However even the smoke shell, Li Dong still has to attach great importance. 不过即使是烟雾弹,李东也不得不重视。 The Su fruit does not come now, that day that may have sooner or later. 苏果现在不来,可迟早会有来的那一天。 Distant place now shop true operation, only then Dongping this , compared with Su fruit that colossus simply is delicate. 远方现在门店真正运营的只有东平这一家,和苏果那个庞然大物比起来简直就是弱不禁风。 To occupy a stretch of market in the retail of north of the Changjiang River, the distant place must sooner or later with these large supermarkets to. 想要在江北的零售行业占据一片市场,远方迟早要和那些大型超市对上。 Time, key or time. 时间,关键还是时间。 Took Longhua Market, Li Dong also felt the step steps was too big, preparation slowly. 原本拿下龙华商场,李东还感觉步子迈的太大了,准备缓缓。 Now looks like the step not is very big, Su fruit within one year can open over a hundred shops in the north of the Changjiang River, the distant place develops at this speed again, 100 years cannot compare others. 现在看来步子还是不够大,人家苏果一年之内就能在江北开设上百家门店,远方再以这个速度发展,一百年也比不上人家。 „Brother Sun, the Longhua Plaza that side I prepares to repair immediately, before the end of the year, must start doing business!” Li Dong look is firm, he has set firm resolve. “孙哥,龙华广场那边我准备马上装修,年底前就要开业！”李东眼神坚定,他已经下定了决心。 Sun Tao looked, the hesitation moment said: „Are you prepare to utilize shopping card that side fund?” 孙涛看出来了,沉吟片刻道:“你是准备动用购物卡那边的资金？” „Right!” “对！” „If there is shopping card run?” Sun Tao reminded. “那要是发生购物卡挤兑呢？”孙涛提醒道。 The shopping card run has, because some small supermarkets the shopping card run causes the funding chain break, finally is out of business. 购物卡挤兑不是没有,有些小超市就因为购物卡挤兑导致资金链断裂,最后关门倒闭。 Li Dong actually does not care saying: „Repaired 35 million enough, so long as several branch stores started to gain, quick can make up this debt.” 李东却不在意道:“装修三五百万就够了,只要几家分店开始盈利,很快就能补上这个亏空。” Sun Tao shakes the head, does not approve to become enlightened: „Did not fear that 10,000 fear the eventuality, if the branch store is poor management, cannot achieve ideally......” 孙涛摇摇头,不赞成道:“不怕一万就怕万一,要是分店经营不善,不能达到理想的……” „Sun!” “孙总！” This is the first time that Li Dong no one time called Sun Tao sun always, saw the Li Dong sincere say/way: „First feared that wolf lingering fear tiger, that anything matter could not make! Now the distant place wants is not conservative, wants to do in a big way, the giant who wants to become the north of the Changjiang River retail, how does not take risk possibly to succeed!” 这还是李东第一次没人的时候叫孙涛孙总,就见李东正色道:“前怕狼后怕虎的,那什么事都做不成了！远方现在要的不是保守,想要做大,想要成为江北零售业的龙头老大,不冒险怎么可能成功！” If Sun Tao is enlightened, the worrying color on face diverges gradually, the look is getting more and more bright. 孙涛如醍醐灌顶,脸上的愁色渐渐散去,眼神越来越亮。 Becoming the giant of north of the Changjiang River retail! 成为江北零售行业的龙头老大！ This is the first time that Li Dong said his goal, will say the future direction of distant place! 这还是李东第一次说出他的目标,说出远方的未来方向！ Yes, how does not take risk to succeed, how does not take risk to defeat these capital abundant big stores. 是啊,不冒险怎么能成功,不冒险怎么能击败那些资本雄厚的大型卖场。 Wanted to be well-prepared also misses the best time now, the market changed with each new day, waits for the distant place to be well-prepared, in the market does not have the existing space of distant place. 想要厚积薄发现在也错过了最好的时机,市场日新月异,等远方厚积薄发完毕,市场上早就没了远方的生存空间。 „That presses the office that Chief Li said!” “那就按李总说的办！” Sun Tao speech is forceful, no longer previous exhausted, the spirit thrives again. 孙涛说话铿锵有力,不复先前的疲惫,再度精神勃发起来。 Although the distant place is small and weak, but their creators have lofty aspirations and high ideals, vainly hoped for that always has really one day! 远方虽然弱小,可他们的创造者有雄心壮志,梦想总有成真的一天！