Restedonein the hotelin the afternoon.
在酒店休息了一下午。Evening'stime, LiDongtoSun Taodao: „Latergoes to the time the shopto have a look, althoughhashearingto the timeearly, buttotheirbusiness models and shopscalesItoodid not understand.”
晚上的时候,李东对孙涛道:“待会去时代的门店看看,虽然对时代早有耳闻,不过对他们的经营模式和门店规模我都不太了解。”Sun Taohearswordnods saying: „Ok, laterIaccompanyyouto gotogether.”
孙涛闻言点头道:“行,待会我陪你一起去。”Hecomessouthern Jiangsuonemonth, besides the negotiationstime, othertimesis idling, naturallycannotbe stuffyall dayin the hotel.
他来苏南一个多月,除了谈判时间之外,其他时候都闲着,自然不会整天闷在酒店里。For serveral days, healmosttransferredsouthern Jiangsu.
这些天,他差不多将苏南转了一遍。To the shopaddress and scale of time, and operational stateroughlymadeknowing the real situation of certain extent.
对时代的门店地址和规模,以及大体的经营状况都做了一定程度的摸底。Two peoplereached an agreementthismatter, has the dinnertimethenhas not drunk.
两人说好了这事,吃晚饭的时候便没喝酒。Ate a pointsimply, LiDongseveralpeopleleaveto walktoward the recenttimeshop, Tongzhouis the supreme headquarters of time, the shop of timedoes not calculatea few.
简单吃了一点,李东几人就动身往最近的时代门店走去,通州这边是时代的大本营,时代的门店不算少数。Sun Taowalksintroduced: „TongzhouissideKeng the native place, theseyear of BrotherFang JiainvestTongzhoua lot, like a raging fire that the philanthropyalsomakes, hearing the timemustsell, Tongzhoumanycommon peoplemaysomewhatnot give up.”
孙涛边走边介绍道:“通州是方铿的老家,这些年方家兄弟在通州这边没少投资,慈善事业也做的如火如荼,听说时代要出售,通州不少百姓可都有些舍不得。”LiDongdao: „Can't thisbe influentialtoourfollowingoperations?”
李东道:“这对我们接下来的经营不会有影响吧?”„Shouldnot, the normalenterprisemerger and acquisition, is not the foreign capitalpurchase.”
“应该不会,正常的企业并购而已,又不是外资收购。”Sun Taothissayingwas to the pointonactually, after LiDongremembered09years of carefreepurchasetime, causedmanypeopleto resist.
孙涛这话倒是说到点子上了,李东记得09年乐天收购时代之后,引起了不少人抵制。At that timethinggood intentextra incomedefeat, at that timetogive vent to indignation, the leadership in thingbeautifulhas also saidto the media, ending of anothernationalname brand.
当时物美意外落败,那时候为了泄愤,物美的高层还对媒体说过,又一家民族名牌的落幕。Because ofthis, takes over the timecarefree the initial period, almostloses moneyin successive years.
就因为这点,乐天接手时代的初期,几乎连年亏损。In addition the senior leadershipdrainsseriously, toenters the domestic marketcarefree, had a biginfluence.
再加上中高层领导流失严重,对乐天进军国内市场,也造成了不小的影响。Two peoplespoke, the firstShidai Supermarket.
两人说话间,第一家时代超市到了。
The person who the summerevening, goes out the shoppingare many, the timeis primarily the bigstoretheShidai Supermarket that LiDongtheyarrive, exactlyis a shopping mall.
夏天的晚上,出门购物的人不少,时代又是以大卖场为主,李东他们到的这家时代超市,恰好是一家大型购物中心。Out the shopping center is the men and women who come outto stroll, the popularityis very good.
购物中心门外全是出来闲逛的男女,人气很不错。Did not sayother, light/onlylooked that herepopularityLiDongthought the business of supermarketwill not miss, reallymustmiss, thatexplained that the managerhas the issue.
不说别的,光看这里的人气李东就觉得超市的生意不会差,真要差了,那就说明管理者有问题。Opens a shopping centerinthissection, if not the timeapproachearly, but alsoreallymay notfish such goodplace.
在这种地段开一家购物中心,如果不是时代进场早,还真不一定能捞到这么好的地方。
The peoplehave not stayed for a long timein the square, entered the supermarketdirectly.
众人也没在广场久留,径直进了超市。Enters the supermarket, LiDongbrowwrinkled, withoutbeing fully occupied in imagination, withoutthatnoisyatmosphere.
一进超市,李东眉头就皱了起来,没有想象中的人满为患,也没有那种喧闹的氛围。Withcontrast, hereis similar totwoworld.
和门外对比,这里如同两个世界。Out of the doorisbustling, crowding one another, in the gate is actually lonely, personfew that the customer3322, near the registerevenlines up.
门外是熙熙攘攘,摩肩接踵,门内却是冷冷清清,顾客三三两两,收银台边连排队的人都没有几个。Looks atthissituation, LiDongknits the browsimmediately: „What's the matter?”
一看这情况,李东顿时皱眉道:“怎么回事?”Sun Taocomplexionsomewhatwas also stern, consideredevil ways: „Possiblyismatter that becausepurchases, staffmoodsomeare unstable, in additionencircling of Sufruitseveralsupermarkets, therefore the businessmissed a point.”
孙涛脸色也有些严峻,考虑了一下道:“可能是因为收购的事,员工情绪都有些不稳定,再加上苏果几家超市的围剿,所以生意差了一点。”
The will of the people are not steady, LiDongcanunderstand.
人心不稳,李东可以理解。Mayencirclespeaking ofSufruit, LiDonghas doubts saying: „WhatrelationsthisandSu does fruithave?”
可说到苏果围剿,李东疑惑道:“这和苏果有什么关系?”Sun Taosome, helplesssaid: „In the two yearsSufruitruled by force, toseize the market, the pack of wolvestacticwas displayed the pinnaclebythem. No matter the externalretail businessor the nativeretail business, Sufruitare encircling the bloodto spell. The out of the doorless than200metersareSuGuodastores, therepricewantscheaplycompared withhere, the business of timewas snatchedmuch.”
孙涛有些无奈道:“这两年苏果越加霸道了,为了抢占市场,狼群战术被他们发挥到极致。不管是外来的零售企业还是本土零售企业,苏果都在围剿血拼。门外不到两百米就是一家苏果大卖场,那里的价格比这里要便宜一点,时代的生意被抢了不少。”LiDonghengsaid: „Surnamed Ma is really overbearingenough! Thisyearsurnamed Ma is so good?”
李东哼道:“姓马的还真够霸道的!这年头难道姓马的都这么牛?”Said that some of heandseveralalsoconnectionssurnamed Ma, ppandQQ of distant placewere the peer, the chatsoftware market, the ppuseralmostmustbe snatchedbyQQ.
说起来他和几位姓马的还都有些瓜葛,远方的pp和qq是同行,聊天软件市场,pp的用户差不多要被qq抢完了。
The e-commercemarket, Ali'sthatis not the goodstubble, althoughat presenthas not arrived for severalyearslater the domestice-commercemarket that situation, mayalsoextrudehas no place of participation.
电商市场,阿里的那位也不是善茬,目前虽然还没到几年后那个地步,可也挤压的国内电商市场没什么插足之地。Thesetwo, never expected thatprovokeoneevennowsurnamed Ma.
这两位也就算了,没想到现在又招惹了一位姓马的。Majialiang of Sufruitis not the weakstubble, thisfellowabilityindeedisstrong, in the China Resourcessystem, evenis stronger than Chenwave.
苏果的马家梁也不是弱茬,这家伙能力的确是强,在华润体系内部,甚至比陈浪都要强硬。Then, the influence of LiDongshouMajialiang is actually quitebig.
说起来,李东受马家梁的影响其实还是比较大的。
, Two peoplepersonality is quite obviously alone, likeskeeping everything for oneself.
最明显一点,两人性格都比较独,喜欢吃独食。LiDongextrudes the strategies of several other supermarketsin the north of the Changjiang River, almostwithMajialiangequally good results from different methods, LiDongdid thatat that time, learnsfrom the Sufruit.
李东在江北挤压走其他几家超市的策略,几乎和马家梁异曲同工,当时李东这么做,也是向苏果学习。Suppresses the opponenttime, the feeling that thishiresis very crisp.
打压对手的时候,这招用的感觉很爽。Maywait to meetthisquack remedy, LiDongonsomeheadaches.
可等自己遇到了这种狗皮膏药,李东就有些头疼了。Breathes a sigh of reliefgently, LiDongdao: „That sideSufruitfirstleave alone, whenItook over the time, stabilized the aspect, havinghimis attractive!”
轻轻舒了口气,李东道:“苏果那边先别管,等我接手了时代,稳定了局面,有他好看的!”
The Sufruit is so good, is so strong, twopoints, first, position of Majialiangin the Sufruitis only stable, effective and influential word, even ifloses money, that sideSufruitandChina Resourceswhateverheacts.
苏果之所以这么牛,这么强硬,无外乎两点,第一,马家梁在苏果内部地位稳定,一言九鼎,哪怕是亏本,苏果和华润那边都任由他施为。Second, the local enterprise, theseyears the personal connection and popularity that insouthern Jiangsulocal areaaccumulateforhisscratch coat.
第二,本土企业,这些年在苏南本地积累的人脉和人气为他打底。Withothercompetitionstime, otherenterprisefearsto lose money, abovealsohas the board of directorsto impede.
和其他企业竞争的时候,别的企业都怕亏本,上面又有董事会掣肘。
The timeis long, otherscould not shoulder, nextschool the high levelcould not bear such tremendouspressure, helplessfinallyretreated.
时间一长,别人就扛不住了,下派过来的高层也承受不住这么大的压力,最后无奈撤退。ButthesetwopointstoLiDong, thisare not the matters.
可这两点对李东而言,这都不是事。As a private enterprise, LiDong, in the distant placehas the absoluteright to speak, howhesaiddoes, no onecanrefute.
作为一家私人企业,李东在远方有绝对的话语权,他说怎么做,没人能反驳。
The secondpointis not the majorproblem, the timebases the southern Jiangsumanyyears, the personal connectionandfamenotfruitweakmany.
第二点也不是大问题,时代立足苏南多年,人脉和名气并不比苏果弱多少。Reason thatretreats in defeat again and againnow, on the one handis the influence of merger and acquisition, the will of the peoplesomeare not steady.
之所以现在节节败退,一方面是并购的影响,人心有些不稳。On the other hand is BrotherFang Jia'smain energyhas not placedhere, Fang FamilyZhaoFeng the group in good of alsoHong Kongthat sidedevelopment, that sideinvestment environmentwantsloosenfloodsomecompared to the inland, BrotherFang Jia the main energyinvestsin that side.
另一方面则是方家兄弟的主要精力没放在这边,方家的肇丰集团在香港那边发展的也不错,那边投资环境相对于内地而言要松泛一些,方家兄弟主要精力都投入在那边。
The bigbossdoes not have the energymanages, the high leveldoes not have the thoughtsmanages, thiscreates the primary cause that the timeretreats in defeat again and again.
大老板没精力管,中高层没心思管,这才是造成时代节节败退的主要原因。Mustknow03years of time, the timeyearsales volumehas advanced todomesticchain business30.
要知道03年的时候,时代年销售额可是进入过国内连锁业30强。Howeverhow manyyearspassed by, besidesthat year, the salesincrease of timecould not compareotherenterprisefor these yearsby far, were the competitivenessare weak?
然而几年过去了,除了那一年之外,这几年时代的销售增幅远远比不上别的企业,是竞争力弱了吗?LiDongdoes not believe that main reasonorrule by peopleissue.
李东不这么认为,最主要的原因还是人治问题。Thinksat heartsimply, LiDonghas not continueddeeplyto ponder,took a stepShidai Supermarket.
心里简单想了一下,李东也没继续深入思考,迈步进了时代超市。
Others alsowith, onegroup of more than tenpeople, comparedto make one look askanceatthis time.
其他人也纷纷跟了上来,一行十多人,在这时候还是比较引人侧目的。LiDong they do not care, thistimestorehigh and lowthree, LiDongpeoplelookedsimply.
李东他们也不在意,这家时代卖场上下三层,李东众人都简单看了一遍。Looks at the thing, LiDongpaces to front of a middle-aged woman who wears the timestaffclothing, greetedwith a smile: „Eldest sister, nowis busy?”
看完东西,李东又踱步到一位身着时代员工服饰的中年妇女面前,笑着招呼道:“大姐,现在忙吗?”
The staff of thistimehas noticedLi Dongyipedestrian, seesthemlight/onlyto looknot buy, had guessed that whichdepartmentthesepeoplepossiblyaregovernmentinspect.
这位时代的员工早就注意到了李东一行人,见他们光看又不买,早就猜测这些人可能是政府哪个部门来视察的。AlthoughLiDongis young, but the middle-agedwomandoes not dareto neglect, hurriedsay/way: „It is not busy, is not busy, youhad the matterto sayalthough.”
虽然李东年轻,不过中年妇人也不敢怠慢,急忙道:“不忙,不忙,您有事尽管说。”LiDongsmiles, asks: „How longinthis did eldest sisterwork?”
李东笑了笑,问道:“大姐在这工作多久了?”„Threeyears.”
“三年。”„Threeyears, did thatalmostjuststart doing businesscomes?”
“三年,那差不多是刚开业就来了?”„Un, isstarting doing businesstime, has doneinthisin the three years.”
“嗯,就是开业的时候来的,这三年一直在这干。”„Worked for threeyears, yourwages and benefitshow? Treatment/Salaryhow? Social securityand so onbought?”
“工作了三年时间,你们工资待遇如何?福利待遇怎么样?社保之类的都买了吗?”„Before the wages, good, but the thingrose in pricesin the two years, the wageshave not risen......”
“工资以前还行吧,不过这两年东西都涨价了,工资也没涨……”„......”
“……”LiDong and middle-agedwomanchatted a meeting, someconditionalsoapproximatelyunderstandingoftimefloorstaff.
李东和中年妇人聊了一会,对时代底层员工的状况也大致有些了解。Chattedone, LiDongalsosaid: „Matter that timepreparesto sell, do youknow?”
聊了一阵,李东又道:“时代准备出售的事,你们知道吗?”„Knows,heardmustimmediately the exchangingboss.”
“知道,听说马上就要换新老板了。”„Whatideathatthismatter do youhave?”
“那这事你们有没有什么想法?”„Wecanhaveanyidea, hopes that the newbossdo not dismissus, if possible, riseswagestous. Wherein does not do, so long asmanyourmoneyonline.”
“我们能有啥想法,就希望新老板别开除我们,要是可能的话,给咱们涨点工资。在哪干不是干,只要不少了咱们的钱就行。”Thisprobably is also most people'sidea, is not too highto the loyalty of company.
这大概也是大部分人的想法,对公司的忠诚度并不算太高。Trulyhas the viscosityto the company, probablywasthesemanagement, thesetalentsmostwere worriedto trade the issue of boss.
真正对公司有粘度的,大概是那些管理层了,这些人才是最担心换老板的问题。LiDongasked a meeting, thismiddle-agedwoman has almost not doneanyconceals, LiDongaskedanything, shesaidanything.
李东问了一会,这位中年妇人几乎没做任何隐瞒,李东问什么,她就说什么。Waitsto askfinally, LiDongknits the brows, thenalsosaid with a smile: „Eldest sister, wechatnow, has not seensomepeopleto urgeyouto work, don't the headwaiter and shopkeeperinspect?”
等问到最后,李东皱了皱眉,接着又笑道:“大姐,咱俩聊到现在,也没见有人催您干活,领班和店长也不来巡视吗?”„Theirwherehasthatfree time. The bigevening, severalleaderswent home, nowin the shopstockpiles the shopkeeperonone, thatsmallyoung is not effective, so long asdo not swaynearbyhimon the line.”
“他们哪有那闲工夫。大晚上的,几个领导都回家了,现在店里就一个储备店长在,那小年轻也不怎么管事,只要别在他跟前晃荡就行。”LiDongnods, saidwith the middle-agedwomanthankedthenpacesto leave.
李东点了点头,和中年妇人道了一声谢便踱步离开。
......
……Waited forShidai Supermarket, LiDongthenlooked atone, for a long timesighed: „Mustthink the meanshiring, oncetakes over the time, Iprepareto cleangreatly!”
等出了时代超市,李东回头看了一眼,许久才叹了口气道:“得想办法招人,一旦接手时代,我准备大清洗!”Thissaying, inSun Taoseveralpeople of heartsonevibration.
这话一出,孙涛几人心中都一阵震动。
The bigclean, LiDong is really braveenough.
大清洗,李东还真够胆大的。
The enterprisejustmergedtime, the newmastermostoftendoesstabilizes the morale of troops, for fear that the personneldrainsignificantly.
企业刚并购的时候,新东家最常做的就是稳定军心,生怕人员大幅度流失。Even ifthere is an idea, can still wait for the enterpriseto stabilize, justtook overcleansgreatly, thisdoes not do well to begreatlytroublesome.
就算有想法,也会等企业稳定下来,刚接手就大清洗,这弄不好可就是个大麻烦。Thinks that thisSun Taosaidin a low voice: „Li, orslowoneslow, justtook over......”
想到这孙涛低声道:“李总,要不缓一缓,刚接手就……”
„ Cannotslow, how muchtime do wehave to waste? Now the retail, whois not racing against timeto fight for the market, above the time, the time that wewastedare manyenough. Againslowly, oneyearpassed by, doesresolutely, juststartedpossiblyto have the labor pain, butthislosesme to withstand.
“不能缓,咱们有多少时间能浪费的?现在零售行业,谁不是在争分夺秒抢夺市场,在时代上面,咱们浪费的时间够多了。再缓缓,一年都过去了,大刀阔斧地干一把,刚开始可能会有阵痛,可这点损失我能承受。
Before the end of the year, integratesunder the time the distant placethoroughly, achievingis consistentwith the distantstep, thisisIwants. ”
年底前将时代彻底纳入远方旗下,做到和远方步伐一致,这才是我要的。”SawLiDong saying that Sun Taohesitant, finallyhas not urgedagain.
见李东这么说,孙涛犹豫了一下,最后还是没有再劝。ThislateLiDongtheyaltogetherinspectedfourshops, generally speaking, the business of timealsocalculates to pass, loses moneyto be insufficient, butprofit, wordssome of contrastdistant placeinsufficientlylooked.
这一晚李东他们总共巡视了四家门店,总体来说,时代的生意还算过得去,亏本不至于,不过利润方面,对比远方的话就有些不够看了。Everyonemakesthisline, slightlylook, canestimateon the whole.
大家都是做这行的,稍微看一看,大体上还是能估测一下的。
The scaleandposition of timeshopactuallygood, theylooks likeinLiDong, is somewhat spiritless, the employee and customers are not very active, probablywithoutthatvitality.
时代门店的规模和位置其实都不错,不过在李东他们看来,有些死气沉沉的,员工和客户都不够活跃,好像没那种朝气。Thissituationin the distant placeiscould not see that the distantestablishtimeis short, the employeeor the customer, entered the distant placeto enlivenprobably.
这种情况在远方是看不到的,远方成立时间短,无论是员工还是客户,一进远方就好像活跃了起来。Do not think that the atmosphereis unimportant, actuallyto the bigstore, the atmosphereis even more important than the product quality.
别以为氛围不重要,其实对大卖场而言,氛围甚至比产品质量都重要。
A simplestexample, the samecustomer, since the time, he may buy100dollars the things.
最简单的一个例子,同样的客户,进入时代,他可能会买一百块钱的东西。
But if entered the distant place, by the influence of peripheral environment, others, no matterneeds, finally may buy300things.
可要是进了远方,受周边环境的影响,人家不管需不需要,最后可能会买上三百块的东西。At this timeaffectedhisis notproduct quality, did not move the discount, butwas the atmosphere and desire that stimulationpersonshopped.
这时候影响他的既不是产品质量,也不是活动折扣,而是那种激发人购物的氛围和欲望。Butthese, cannot see the time.
而这些,在时代身上是看不到的。Thereforeeven iftime03years of timehas enteredchain enterprisesaledomestic30, mayalmostmarkto the present, the distant place that evenquickwill be establishedby04yearsdefeats.
所以哪怕时代03年的时候就已经杀入连锁企业销售国内30强,可到现在几乎是原地踏步,甚至很快就会被04年才成立的远方击败。Hardware, the both sidesdisparity is actually not big.
硬件方面,双方其实差距不大。
The primaryinfluencing factoris a person!
主要的影响因素就是人!LiDongyuanthisalsopreparesto leave behinda number ofmanagement, mayseetoday'ssituation, LiDongsomewhatvacillates.
李东原本还准备留下一批管理层,可看到今天的情况,李东有些动摇了。Stays behindfellow who thesehold a job without doing any workreallyusefully?
留下那些尸位素餐的家伙真的有用吗?Mustsay that in the middle ofdomesticretail business, LiDongmostwantsto digprobablyis the person of China Resourcesdepartment, thesefellowswithwolf, thisare the management that LiDongwants.
要说国内零售企业当中,李东最想挖的大概就是华润系的人,这些家伙一个个跟狼似的,这才是李东想要的管理层。As forotherretail business, in front ofseveralyears of retail groupwill retreat in defeat again and againin the futureexternally, lethargic, LiDongcannot have a liking for the eyeactually.
至于其他零售企业,日后几年在国外零售集团面前节节败退,一个个暮气沉沉的,李东其实并不是太看得上眼。
( To be continued.)
(未完待续。)
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