ROEWR :: Volume #5

#429: Ruling by force surnamed Ma


LNMTL needs user funding to survive Read More

Rested one in the hotel in the afternoon. 在酒店休息了一下午。 Evening's time, Li Dong to Sun Tao dao: Later goes to the time the shop to have a look, although has hearing to the time early, but to their business models and shop scales I too did not understand.” 晚上的时候,李东对孙涛道:“待会去时代的门店看看,虽然对时代早有耳闻,不过对他们的经营模式和门店规模我都不太了解。” Sun Tao hears word nods saying: Ok, later I accompany you to go together.” 孙涛闻言点头道:“行,待会我陪你一起去。” He comes southern Jiangsu one month, besides the negotiations time, other times is idling, naturally cannot be stuffy all day in the hotel. 他来苏南一个多月,除了谈判时间之外,其他时候都闲着,自然不会整天闷在酒店里。 For serveral days, he almost transferred southern Jiangsu. 这些天,他差不多将苏南转了一遍。 To the shop address and scale of time, and operational state roughly made knowing the real situation of certain extent. 对时代的门店地址和规模,以及大体的经营状况都做了一定程度的摸底。 Two people reached an agreement this matter, has the dinner time then has not drunk. 两人说好了这事,吃晚饭的时候便没喝酒。 Ate a point simply, Li Dong several people leave to walk toward the recent time shop, Tongzhou is the supreme headquarters of time, the shop of time does not calculate a few. 简单吃了一点,李东几人就动身往最近的时代门店走去,通州这边是时代的大本营,时代的门店不算少数。 Sun Tao walks introduced: Tongzhou is side Keng the native place, these year of Brother Fang Jia invest Tongzhou a lot, like a raging fire that the philanthropy also makes, hearing the time must sell, Tongzhou many common people may somewhat not give up.” 孙涛边走边介绍道:“通州是方铿的老家,这些年方家兄弟在通州这边没少投资,慈善事业也做的如火如荼,听说时代要出售,通州不少百姓可都有些舍不得。” Li Dongdao: „Can't this be influential to our following operations?” 李东道:“这对我们接下来的经营不会有影响吧?” Should not, the normal enterprise merger and acquisition, is not the foreign capital purchase.” “应该不会,正常的企业并购而已,又不是外资收购。” Sun Tao this saying was to the point on actually, after Li Dong remembered 09 years of carefree purchase time, caused many people to resist. 孙涛这话倒是说到点子上了,李东记得09年乐天收购时代之后,引起了不少人抵制。 At that time thing good intent extra income defeat, at that time to give vent to indignation, the leadership in thing beautiful has also said to the media, ending of another national name brand. 当时物美意外落败,那时候为了泄愤,物美的高层还对媒体说过,又一家民族名牌的落幕。 Because of this, takes over the time carefree the initial period, almost loses money in successive years. 就因为这点,乐天接手时代的初期,几乎连年亏损。 In addition the senior leadership drains seriously, to enters the domestic market carefree, had a big influence. 再加上中高层领导流失严重,对乐天进军国内市场,也造成了不小的影响。 Two people spoke, the first Shidai Supermarket. 两人说话间,第一家时代超市到了。 The person who the summer evening, goes out the shopping are many, the time is primarily the big store the Shidai Supermarket that Li Dong they arrive, exactly is a shopping mall. 夏天的晚上,出门购物的人不少,时代又是以大卖场为主,李东他们到的这家时代超市,恰好是一家大型购物中心。 Out the shopping center is the men and women who come out to stroll, the popularity is very good. 购物中心门外全是出来闲逛的男女,人气很不错。 Did not say other, light/only looked that here popularity Li Dong thought the business of supermarket will not miss, really must miss, that explained that the manager has the issue. 不说别的,光看这里的人气李东就觉得超市的生意不会差,真要差了,那就说明管理者有问题。 Opens a shopping center in this section, if not the time approach early, but also really may not fish such good place. 在这种地段开一家购物中心,如果不是时代进场早,还真不一定能捞到这么好的地方。 The people have not stayed for a long time in the square, entered the supermarket directly. 众人也没在广场久留,径直进了超市。 Enters the supermarket, Li Dong brow wrinkled, without being fully occupied in imagination, without that noisy atmosphere. 一进超市,李东眉头就皱了起来,没有想象中的人满为患,也没有那种喧闹的氛围。 With contrast, here is similar to two world. 和门外对比,这里如同两个世界。 Out of the door is bustling, crowding one another, in the gate is actually lonely, person few that the customer 3322, near the register even lines up. 门外是熙熙攘攘,摩肩接踵,门内却是冷冷清清,顾客三三两两,收银台边连排队的人都没有几个。 Looks at this situation, Li Dong knits the brows immediately: What's the matter?” 一看这情况,李东顿时皱眉道:“怎么回事?” Sun Tao complexion somewhat was also stern, considered evil ways: Possibly is matter that because purchases, staff mood some are unstable, in addition encircling of Su fruit several supermarkets, therefore the business missed a point.” 孙涛脸色也有些严峻,考虑了一下道:“可能是因为收购的事,员工情绪都有些不稳定,再加上苏果几家超市的围剿,所以生意差了一点。” The will of the people are not steady, Li Dong can understand. 人心不稳,李东可以理解。 May encircle speaking of Su fruit, Li Dong has doubts saying: What relations this and Su does fruit have?” 可说到苏果围剿,李东疑惑道:“这和苏果有什么关系?” Sun Tao some, helpless said: In the two years Su fruit ruled by force, to seize the market, the pack of wolves tactic was displayed the pinnacle by them. No matter the external retail business or the native retail business, Su fruit are encircling the blood to spell. The out of the door less than 200 meters are Su Guoda stores, there price wants cheaply compared with here, the business of time was snatched much.” 孙涛有些无奈道:“这两年苏果越加霸道了,为了抢占市场,狼群战术被他们发挥到极致。不管是外来的零售企业还是本土零售企业,苏果都在围剿血拼。门外不到两百米就是一家苏果大卖场,那里的价格比这里要便宜一点,时代的生意被抢了不少。” Li Dongheng said: Surnamed Ma is really overbearing enough! This year surnamed Ma is so good?” 李东哼道:“姓马的还真够霸道的!这年头难道姓马的都这么牛?” Said that some of he and several also connections surnamed Ma, pp and QQ of distant place were the peer, the chat software market, the pp user almost must be snatched by QQ. 说起来他和几位姓马的还都有些瓜葛,远方的pp和qq是同行,聊天软件市场,pp的用户差不多要被qq抢完了。 The e-commerce market, Ali's that is not the good stubble, although at present has not arrived for several years later the domestic e-commerce market that situation, may also extrude has no place of participation. 电商市场,阿里的那位也不是善茬,目前虽然还没到几年后那个地步,可也挤压的国内电商市场没什么插足之地。 These two, never expected that provoke one even now surnamed Ma. 这两位也就算了,没想到现在又招惹了一位姓马的。 Majialiang of Su fruit is not the weak stubble, this fellow ability indeed is strong, in the China Resources system, even is stronger than Chen wave. 苏果的马家梁也不是弱茬,这家伙能力的确是强,在华润体系内部,甚至比陈浪都要强硬。 Then, the influence of Li Dongshou Majialiang is actually quite big. 说起来,李东受马家梁的影响其实还是比较大的。 , Two people personality is quite obviously alone, likes keeping everything for oneself. 最明显一点,两人性格都比较独,喜欢吃独食。 Li Dong extrudes the strategies of several other supermarkets in the north of the Changjiang River, almost with Majialiang equally good results from different methods, Li Dong did that at that time, learns from the Su fruit. 李东在江北挤压走其他几家超市的策略,几乎和马家梁异曲同工,当时李东这么做,也是向苏果学习。 Suppresses the opponent time, the feeling that this hires is very crisp. 打压对手的时候,这招用的感觉很爽。 May wait to meet this quack remedy, Li Dong on some headaches. 可等自己遇到了这种狗皮膏药,李东就有些头疼了。 Breathes a sigh of relief gently, Li Dongdao: That side Su fruit first leave alone, when I took over the time, stabilized the aspect, having him is attractive!” 轻轻舒了口气,李东道:“苏果那边先别管,等我接手了时代,稳定了局面,有他好看的!” The Su fruit is so good, is so strong, two points, first, position of Majialiang in the Su fruit is only stable, effective and influential word, even if loses money, that side Su fruit and China Resources whatever he acts. 苏果之所以这么牛,这么强硬,无外乎两点,第一,马家梁在苏果内部地位稳定,一言九鼎,哪怕是亏本,苏果和华润那边都任由他施为。 Second, the local enterprise, these years the personal connection and popularity that in southern Jiangsu local area accumulate for his scratch coat. 第二,本土企业,这些年在苏南本地积累的人脉和人气为他打底。 With other competitions time, other enterprise fears to lose money, above also has the board of directors to impede. 和其他企业竞争的时候,别的企业都怕亏本,上面又有董事会掣肘。 The time is long, others could not shoulder, next school the high level could not bear such tremendous pressure, helpless finally retreated. 时间一长,别人就扛不住了,下派过来的高层也承受不住这么大的压力,最后无奈撤退。 But these two points to Li Dong, this are not the matters. 可这两点对李东而言,这都不是事。 As a private enterprise, Li Dong, in the distant place has the absolute right to speak, how he said does, no one can refute. 作为一家私人企业,李东在远方有绝对的话语权,他说怎么做,没人能反驳。 The second point is not the major problem, the time bases the southern Jiangsu many years, the personal connection and fame not fruit weak many. 第二点也不是大问题,时代立足苏南多年,人脉和名气并不比苏果弱多少。 Reason that retreats in defeat again and again now, on the one hand is the influence of merger and acquisition, the will of the people some are not steady. 之所以现在节节败退,一方面是并购的影响,人心有些不稳。 On the other hand is Brother Fang Jia's main energy has not placed here, Fang Family Zhao Feng the group in good of also Hong Kong that side development, that side investment environment wants loosen flood some compared to the inland, Brother Fang Jia the main energy invests in that side. 另一方面则是方家兄弟的主要精力没放在这边,方家的肇丰集团在香港那边发展的也不错,那边投资环境相对于内地而言要松泛一些,方家兄弟主要精力都投入在那边。 The big boss does not have the energy manages, the high level does not have the thoughts manages, this creates the primary cause that the time retreats in defeat again and again. 大老板没精力管,中高层没心思管,这才是造成时代节节败退的主要原因。 Must know 03 years of time, the time year sales volume has advanced to domestic chain business 30. 要知道03年的时候,时代年销售额可是进入过国内连锁业30强。 However how many years passed by, besides that year, the sales increase of time could not compare other enterprise for these years by far, were the competitiveness are weak? 然而几年过去了,除了那一年之外,这几年时代的销售增幅远远比不上别的企业,是竞争力弱了吗? Li Dong does not believe that main reason or rule by people issue. 李东不这么认为,最主要的原因还是人治问题。 Thinks at heart simply, Li Dong has not continued deeply to ponder, took a step Shidai Supermarket. 心里简单想了一下,李东也没继续深入思考,迈步进了时代超市。 Others also with, one group of more than ten people, compared to make one look askance at this time. 其他人也纷纷跟了上来,一行十多人,在这时候还是比较引人侧目的。 Li Dong they do not care, this time store high and low three, Li Dong people looked simply. 李东他们也不在意,这家时代卖场上下三层,李东众人都简单看了一遍。 Looks at the thing, Li Dong paces to front of a middle-aged woman who wears the time staff clothing, greeted with a smile: Eldest sister, now is busy?” 看完东西,李东又踱步到一位身着时代员工服饰的中年妇女面前,笑着招呼道:“大姐,现在忙吗?” The staff of this time has noticed Li Dongyi pedestrian, sees them light/only to look not buy, had guessed that which department these people possibly are government inspect. 这位时代的员工早就注意到了李东一行人,见他们光看又不买,早就猜测这些人可能是政府哪个部门来视察的。 Although Li Dong is young, but the middle-aged woman does not dare to neglect, hurried say/way: „It is not busy, is not busy, you had the matter to say although.” 虽然李东年轻,不过中年妇人也不敢怠慢,急忙道:“不忙,不忙,您有事尽管说。” Li Dong smiles, asks: How long in this did eldest sister work?” 李东笑了笑,问道:“大姐在这工作多久了?” Three years.” “三年。” Three years, did that almost just start doing business comes?” “三年,那差不多是刚开业就来了?” Un, is starting doing business time, has done in this in the three years.” “嗯,就是开业的时候来的,这三年一直在这干。” Worked for three years, your wages and benefits how? Treatment/Salary how? Social security and so on bought?” “工作了三年时间,你们工资待遇如何?福利待遇怎么样?社保之类的都买了吗?” „Before the wages, good, but the thing rose in prices in the two years, the wages have not risen......” “工资以前还行吧,不过这两年东西都涨价了,工资也没涨……” „......” “……” Li Dong and middle-aged woman chatted a meeting, some condition also approximately understanding of time floor staff. 李东和中年妇人聊了一会,对时代底层员工的状况也大致有些了解。 Chatted one, Li Dong also said: Matter that time prepares to sell, do you know?” 聊了一阵,李东又道:“时代准备出售的事,你们知道吗?” Knows, heard must immediately the exchanging boss.” “知道,听说马上就要换新老板了。” What idea that this matter do you have?” “那这事你们有没有什么想法?” We can have any idea, hopes that the new boss do not dismiss us, if possible, rises wages to us. Where in does not do, so long as many our money on line.” “我们能有啥想法,就希望新老板别开除我们,要是可能的话,给咱们涨点工资。在哪干不是干,只要不少了咱们的钱就行。” This probably is also most people's idea, is not too high to the loyalty of company. 这大概也是大部分人的想法,对公司的忠诚度并不算太高。 Truly has the viscosity to the company, probably was these management, these talents most were worried to trade the issue of boss. 真正对公司有粘度的,大概是那些管理层了,这些人才是最担心换老板的问题。 Li Dong asked a meeting, this middle-aged woman has almost not done any conceals, Li Dong asked anything, she said anything. 李东问了一会,这位中年妇人几乎没做任何隐瞒,李东问什么,她就说什么。 Waits to ask finally, Li Dong knits the brows, then also said with a smile: Eldest sister, we chat now, has not seen some people to urge you to work, don't the headwaiter and shopkeeper inspect?” 等问到最后,李东皱了皱眉,接着又笑道:“大姐,咱俩聊到现在,也没见有人催您干活,领班和店长也不来巡视吗?” Their where has that free time. The big evening, several leaders went home, now in the shop stockpiles the shopkeeper on one, that small young is not effective, so long as do not sway nearby him on the line.” “他们哪有那闲工夫。大晚上的,几个领导都回家了,现在店里就一个储备店长在,那小年轻也不怎么管事,只要别在他跟前晃荡就行。” Li Dong nods, said with the middle-aged woman thanked then paces to leave. 李东点了点头,和中年妇人道了一声谢便踱步离开。 ...... …… Waited for Shidai Supermarket, Li Dong then looked at one, for a long time sighed: Must think the means hiring, once takes over the time, I prepare to clean greatly!” 等出了时代超市,李东回头看了一眼,许久才叹了口气道:“得想办法招人,一旦接手时代,我准备大清洗!” This saying, in Sun Tao several people of hearts one vibration. 这话一出,孙涛几人心中都一阵震动。 The big clean, Li Dong is really brave enough. 大清洗,李东还真够胆大的。 The enterprise just merged time, the new master most often does stabilizes the morale of troops, for fear that the personnel drain significantly. 企业刚并购的时候,新东家最常做的就是稳定军心,生怕人员大幅度流失。 Even if there is an idea, can still wait for the enterprise to stabilize, just took over cleans greatly, this does not do well to be greatly troublesome. 就算有想法,也会等企业稳定下来,刚接手就大清洗,这弄不好可就是个大麻烦。 Thinks that this Sun Tao said in a low voice: Li, or slow one slow, just took over......” 想到这孙涛低声道:“李总,要不缓一缓,刚接手就……” Cannot slow, how much time do we have to waste? Now the retail, who is not racing against time to fight for the market, above the time, the time that we wasted are many enough. Again slowly, one year passed by, does resolutely, just started possibly to have the labor pain, but this loses me to withstand. “不能缓,咱们有多少时间能浪费的?现在零售行业,谁不是在争分夺秒抢夺市场,在时代上面,咱们浪费的时间够多了。再缓缓,一年都过去了,大刀阔斧地干一把,刚开始可能会有阵痛,可这点损失我能承受。 Before the end of the year, integrates under the time the distant place thoroughly, achieving is consistent with the distant step, this is I wants. ” 年底前将时代彻底纳入远方旗下,做到和远方步伐一致,这才是我要的。” Saw Li Dong saying that Sun Tao hesitant, finally has not urged again. 见李东这么说,孙涛犹豫了一下,最后还是没有再劝。 This late Li Dong they altogether inspected four shops, generally speaking, the business of time also calculates to pass, loses money to be insufficient, but profit, words some of contrast distant place insufficiently looked. 这一晚李东他们总共巡视了四家门店,总体来说,时代的生意还算过得去,亏本不至于,不过利润方面,对比远方的话就有些不够看了。 Everyone makes this line, slightly look, can estimate on the whole. 大家都是做这行的,稍微看一看,大体上还是能估测一下的。 The scale and position of time shop actually good, they looks like in Li Dong, is somewhat spiritless, the employee and customers are not very active, probably without that vitality. 时代门店的规模和位置其实都不错,不过在李东他们看来,有些死气沉沉的,员工和客户都不够活跃,好像没那种朝气。 This situation in the distant place is could not see that the distant establish time is short, the employee or the customer, entered the distant place to enliven probably. 这种情况在远方是看不到的,远方成立时间短,无论是员工还是客户,一进远方就好像活跃了起来。 Do not think that the atmosphere is unimportant, actually to the big store, the atmosphere is even more important than the product quality. 别以为氛围不重要,其实对大卖场而言,氛围甚至比产品质量都重要。 A simplest example, the same customer, since the time, he may buy 100 dollars the things. 最简单的一个例子,同样的客户,进入时代,他可能会买一百块钱的东西。 But if entered the distant place, by the influence of peripheral environment, others, no matter needs, finally may buy 300 things. 可要是进了远方,受周边环境的影响,人家不管需不需要,最后可能会买上三百块的东西。 At this time affected his is not product quality, did not move the discount, but was the atmosphere and desire that stimulation person shopped. 这时候影响他的既不是产品质量,也不是活动折扣,而是那种激发人购物的氛围和欲望。 But these, cannot see the time. 而这些,在时代身上是看不到的。 Therefore even if time 03 years of time has entered chain enterprise sale domestic 30, may almost mark to the present, the distant place that even quick will be established by 04 years defeats. 所以哪怕时代03年的时候就已经杀入连锁企业销售国内30强,可到现在几乎是原地踏步,甚至很快就会被04年才成立的远方击败。 Hardware, the both sides disparity is actually not big. 硬件方面,双方其实差距不大。 The primary influencing factor is a person! 主要的影响因素就是人! Li Dongyuan this also prepares to leave behind a number of management, may see today's situation, Li Dong somewhat vacillates. 李东原本还准备留下一批管理层,可看到今天的情况,李东有些动摇了。 Stays behind fellow who these hold a job without doing any work really usefully? 留下那些尸位素餐的家伙真的有用吗? Must say that in the middle of domestic retail business, Li Dong most wants to dig probably is the person of China Resources department, these fellows with wolf, this are the management that Li Dong wants. 要说国内零售企业当中,李东最想挖的大概就是华润系的人,这些家伙一个个跟狼似的,这才是李东想要的管理层。 As for other retail business, in front of several years of retail group will retreat in defeat again and again in the future externally, lethargic, Li Dong cannot have a liking for the eye actually. 至于其他零售企业,日后几年在国外零售集团面前节节败退,一个个暮气沉沉的,李东其实并不是太看得上眼。 ( To be continued.) (未完待续。)
To display comments and comment, click at the button