ROEWR :: Volume #4

#325: Blustery retail


LNMTL needs user funding to survive Read More

Names Li Dong not to excel, is disinclined to take the trouble in this above. 取名李东不擅长,也懒得在这上面费神。 The matter of chat software, Li Dong returns the subject saying: Internal test how?” 说完聊天软件的事,李东转回正题道:“内部试用情况怎么样?” Shen Qian nods saying: „The good, entire flow is very unimpeded, user experience, company many people used saying that was very good. However a little I must say.” 沈茜点点头道:“还不错,整个流程都很畅通,用户体验方面,公司不少人用了都说很好。不过有一点我要说一下。” Said!” “说!” Issue about delivery payment!” “就是关于货到付款的问题!” Shen Qian knits the brows: North of the Changjiang River provides the delivery payment the logistics company to be few, we and they cooperated the limitation is too big. Moreover these provide the logistics company aptitude of delivery payment to be irregular, the risk is very big.” 沈茜皱眉道:“江北提供货到付款的物流公司很少,我们和他们合作局限性太大了。而且这些提供货到付款的物流公司资质参差不齐,风险很大。” Although these small logistics companies provide the delivery payment business, may abscond the risk that absconds and goes bankrupt to be very high. 这些小的物流公司虽然提供货到付款业务,可卷款私逃和破产的风险特别高。 Li Dong to expand the client base, must support the delivery payment, this is Shen Qian often complains. 李东为了扩大客户群,非要支持货到付款,这点是沈茜经常抱怨的。 Also, the capital feedback is also very slow, does not help the distant following development. 还有,资金回流也很慢,不利于远方接下来的发展。 Li Dongwen said thinks saying: But our present payment patterns are too few, in addition the main important passenger group of supermarket shopping is a middle-aged person, these people do not believe the online payment means generally.” 李东闻言想了想道:“可我们现在的支付方式太少,加上超市购物的主要客群就是中年人,这些人一般也不怎么相信网上支付手段。” Shen Qian denied: Li, your localization has the issue! The online commercial city to give the young people provides the service, the middle-aged person and old person they naturally can choose the bricks-and-motar to shop, therefore I thought that does not have these problems that you said.” 沈茜否定道:“李总,你的定位有问题!网上商城本来就是为了给年轻人提供服务,中老年人他们自然会选择实体店购物,所以我觉得不存在你说的这些问题。” Li Dongrou rubbed the solar acupuncture point: I who you said understand, but can bring a large quantities of client base with the delivery payment for us. Now the online payment is also not the mainstream, waited for two years to say again.” 李东揉了揉太阳穴道:“你说的我明白,不过采用货到付款可以为我们带来一大批客户群。现在网上支付还不是主流,等过两年再说吧。” Several years, waiting for the intelligence machine become the mainstream, at that time the online payment means conformed to the mainstream. 过个几年,等智能机成为主流,那时候网上支付手段才符合主流。 Now in the society uses the third-party payment platform payment is actually a few, many people do not feel relieved on the computer operate the payment system. 如今社会上用第三方支付平台付款的其实是少数,很多人并不放心在电脑上操作支付系统。 Saw Li Dong saying that Shen Qian has to nod saying: „Does the third-party payment system that first this, you said before also make?” 见李东这么说,沈茜只好点头道:“那先这样吧,你之前说的第三方支付系统还弄吗?” Continues to do! Waits for the commercial city officially to promote, incurs a number of backbone technical personnel again, studies the payment system.” “继续做!等商城正式推出,再招一批技术骨干,专攻支付系统。” Being third-party payment platform Li Dong is not actually anxious, before the intelligence machine appears, coming out that does actually. 做第三方支付平台李东其实不怎么急,在智能机出现之前,做不做的出来其实都可以。 Moreover Li Dong has not prepared to make in a big way the third party, can meet the need of commercial city on the line. 而且李东也没准备将第三方做大,能满足自家商城的需求就行。 Chatted these issues, Li Dong also said: „The propaganda of commercial city can start now, ahead of time preheating, 51 we officially bring out the commercial city system, you won't fall the chain?” 聊完这些问题,李东又道:“商城的宣传现在就可以启动了,提前预热一下,五一我们正式推出商城系统,你们这边不会掉链子吧?” Shen Qian nods saying: Relax!” 沈茜点头道:“放心!” Nearby Liu Hong also said categorically: Li puts 100 hearts although, will not have problems absolutely!” 旁边的刘洪也斩钉截铁道:“李总尽管放一百个心,绝对不会出问题!” Li Dongpie his eyes, the slight nod said: Has self-confidently good, but does not need to stretch, more cannot be anxious to the critical moment. These days you were also laborious, waits for the commercial city to stabilize, I take the long vacation to you, paid, or delivers you to go abroad to travel is not the issue.” 李东瞥了他一眼,微微点头道:“有自信就好,不过也没必要太绷着,越到关键时刻越不能紧张。这段时间你们也辛苦了,等商城稳定下来,我给你们休长假,带薪的,或者送你们出国旅游也不是问题。” In the laboratory resounds one piece to cheer. 实验室中响起一片欢呼。 On Li Dong face reveals wipes the smile, is preparing and Shen Qian chats the matter in propaganda, Sun Tao suddenly walked hurriedly. 李东脸上露出一抹微笑,正准备和沈茜聊聊宣传方面的事,孙涛忽然急匆匆地走了过来。 Sees Sun Tao complexion to be heavy, Li Dong realized immediately had an accident. 一见孙涛脸色沉重,李东顿时意识到出事了。 towards Shen Qian hit a meaningful glance, Li Dong had/left the laboratory quietly, follows Sun Tao together outward. 朝沈茜打了个眼色,李东悄无声息地出了实验室,跟着孙涛一起往外走。 Two people had/left the electricity board of trade, the Sun Tao brow tight wrinkle said: Li, just received a message.” 两人出了电商部,孙涛眉头紧皱道:“李总,刚收到了一条消息。” Li Dong the question, had not been looking at a coming and going crowd anxiously, the sinking sound said: Goes to my office.” 李东没急着问话,看了一眼来来往往的人群,沉声道:“去我办公室。” ...... …… Returns to the office, Li Dong asked: Has an accident?” 回到办公室,李东问道:“出了什么事?” Sun Tao inspires, this said: „ Just received the message, the cool breeze supermarket and river market and guest comes the supermarket and prosperous general merchandise...... these six commercial cities and supermarkets completes the reorganization! Several supermarket conformity sometime, the news has kept secret. 孙涛吸了口气,这才道:“刚收到消息,清风超市、大河商场、客来超市、兴隆百货……这六家商城和超市完成重组了!几家超市整合已经有段时间了,消息一直秘而不宣。 It is said at the end of last month several had completed the merger and acquisition, this month will unify to change name and repair. 据说上个月底几家已经完成了并购,这个月将会统一改名和装修。 The new company that becomes by six supermarket market conformity called the guest prosperous supermarket chain Co. , Ltd., altogether had large-scale shopping plaza two, life supermarket 28, Shengxian Supermarket 6, Baihuo Mall two...... ” 由六家超市商场整合而成的这家新公司叫客隆连锁超市股份有限公司,旗下共有大型购物广场两家,生活超市28家,生鲜超市六家,百货商城两家……” Li Dong brow is tight, has listened not to speak. 李东眉头紧蹙,一直听着没有说话。 When Sun Tao said was similar, Li Dongcai asked: Across these six supermarket commercial city distributed north of the Changjiang River, is who comes to be a go-between? Also, now does the stock of Kelong Supermarket divide you to understand?” 等孙涛说的差不多了,李东才问道:“这六家超市商城分布江北各地,是谁居中牵线的?还有,现在客隆超市的股份划分你了解吗?” Is roughly clearer, Kelong Supermarket is owned stocks now 40 by gate Shen Dichan, the River Group owns stocks 25, the photosynthesis group owns stocks 15, several other old supermarket bosses hold part of stocks respectively.” “大致清楚一些,客隆超市现在由门申地产持股40,大河集团持股25,光合集团持股15,其他几家原来的超市老板分别持有一部分股份。” Gate Shen Dichan, photosynthesis group......” “门申地产、光合集团……” Li Dong is knocking the table gently, during is lost in thought gradually. 李东轻轻敲着桌子,渐渐陷入了沉思当中。 This six supermarket commercial cities complete the merger and acquisition, hit Li Dong to be caught off guard, this and his arrogant some relations. 这次六家超市商城完成并购,打了个李东措手不及,这和他的自大有些关系。 Until now, Li Dong have not paid attention to other north of the Changjiang River retail business. 一直以来,李东都没把江北其他的零售企业放在眼里。 In his opinion, the distant place has completed the industrial distribution of north of the Changjiang River, now enjoys the victorious outcome time. 在他看来,远方已经完成了江北的产业布局,现在正是享受胜利成果的时候。 Even Carrefour these big groups were expelled by him, these retail business in north of the Changjiang River local can turn what storm. 连家乐福这些大集团都被他逼走了,江北本土的这些零售企业能翻起什么风浪。 But he overestimated himself, underestimated these established retail overlords. 可他高估自己了,也小看了这些老牌的零售业霸主。 Carrefour and Tesco these big groups, in the north of the Changjiang River 1-2 branch stores, discarding a north of the Changjiang River market lost to them are not big, after all the north of the Changjiang River is not the developed province. 家乐福、乐购这些大集团,在江北不过1-2分店而已,舍弃了一个江北市场对他们而言损失并不大,毕竟江北不是发达省份。 But cool breeze supermarket these local enterprises are different, they base for many years in the north of the Changjiang River, not only there is the personal connection and resources, is facing the crisis of fighting to win or die. 而清风超市这些本土企业不同,他们在江北立足多年,不但有人脉和资源,也面临着背水一战的危机。 If the unconformability, forms the united front resistance distant place, the north of the Changjiang River does not have their footholds sooner or later. 如果再不整合,结成统一战线对抗远方,江北迟早没有他们的立足之地。 To come this conformity is not a day two days of matters, perhaps last year the distant place completed the industrial distribution of plain, these middle-and-small supermarkets and commercial cities had reached the agreement. 想来这次整合也不是一天两天的事了,恐怕去年远方完成了平川的产业布局,这些中小型超市和商城就已经达成了共识。 Because the photosynthesis group has cool breeze supermarket participation, Li Dong is not accidental/surprised. 光合集团因为有清风超市参与其中,李东不意外。 But gate Shen Dichan participates, Li Dong somewhat is accidental/surprised, asked Sun Tao dao: Gate Shanghai becomes the first shareholder, what Yao Hongxiang does make?” 可门申地产插足,李东却有些意外,不由问孙涛道:“门申成为第一股东,姚宏想做什么?” To their these merchants, personal grudge also being insufficient makes Yao Hong change own strategic target. 对他们这些商人而言,私人恩怨还不足以让姚宏改变自己的战略目标。 Six supermarkets complete the merger and acquisition, the present asset is not lower than four hundred million, gate Shen thinks completes the purchase, does not take two about hundred million funds is not not possible. 六家超市完成并购,现在的资产不低于四个亿,门申想完成收购,不拿出两个亿左右的资金根本不可能。 Spends two hundred million, explained that gate Shanghai really prepares to step in the retail, rather than to attack Li Dong, intentionally retaliation. 花两个亿,说明门申是真的准备涉足零售业,而不是为了打击李东,故意报复。 Sun Tao thinks saying: This was possibly related with gate Shanghai a while ago bitter experience, gate Shen and Longhua these real estate companies have had the competition, last year gate Shanghai were not many in the real estate achievements, several investments had some problems. Last year the profit of gate Shanghai was not considerable, in addition the extrusions of Longhua these big companies, Yao Hong may want to conduct the diversified investment.” 孙涛想了想道:“这可能和门申前段时间的遭遇有关,门申和龙华这些地产公司一直有竞争,去年门申在地产方面建树不多,几次投资都出现了一些问题。去年门申的盈利并不可观,加上龙华这些大公司的挤压,姚宏可能是想进行多元化投资。” The Li Dong slight nod, roughly approved Sun Tao's explanation. 李东微微点头,大致认可了孙涛的解释。 However now discusses that these do not need, the urgent matter must ponder after these supermarkets merge, possibly to the influence that the distant place has. 不过现在谈这些也没必要,当务之急还是要思考一下这几家超市并购之后可能对远方产生的影响。 These supermarket commercial cities independent combat Li Dong not to worry, does not pay attention. 这些超市商城单打独斗李东不担心,也不怎么放在眼里。 But completes the reorganization now, over 30 shops, the shopping center and Baihuo Mall, this affected is very big on the distant place. 可现在完成重组,超过三十家门店,还有购物中心和百货商城,这对远方影响就很大了。 The distant place in the layout of north of the Changjiang River can only say that now completed half, if these supermarkets do not merge good, the distant place nibbles slowly is. 远方在江北的布局现在只能说完成了一半,要是这些超市不合并还好,远方慢慢蚕食就是。 But merges now, Li Dong nibbling effect is not big, moreover must be careful counter-attack of Kelong Supermarket. 可现在合并了,那李东的蚕食效果就不大了,而且还得小心客隆超市的反扑。 Domestic strength keeps away foreign aggression, if not solve the guest prosperous problem, Li Dong did not feel relieved that goes out of the north of the Changjiang River. 攘外必先安内,如果不解决客隆的问题,李东根本不放心走出江北。 The native place does not base steadily, once the rear area has an accident, may burn out the entire enterprise. 本土都立足不稳,后方一旦出事,可能会拖垮整个企业。 In Li Dong hesitates, Sun Tao also said: Li, recently in the company, several matters I do not report to you.” 就在李东沉吟中,孙涛又道:“李总,最近你一直不在公司,还有几件事我要向你汇报一下。” Li Dong has returned to the Shintoism: You said.” 李东回过神道:“你说。” „ Since this year the beginning of the year, the retail has been blustery. In February the thing beautiful of Capital City purchased Meilianmei, Lotus became the wholly-owned subsidiary of upright, for these days transmitted Su fruit soon to purchase the 12 supermarkets of family photo, the news said that Vanguard will soon purchase Fubon and happy guest are many...... “今年开年以来,零售业可谓是风起云涌。2月份京城的物美收购了美廉美,易初莲花成了正大的全资子公司,这几天又传来苏果即将收购全家福的12家超市,还有消息称华润万家即将收购富邦和乐客多…… The case of many merger and acquisition, then just passed in the first quarter, reorganization merger and acquisition of retail not under ten. 还有很多并购重组的案例,第一季度这才刚过去,零售业的重组并购都不下于十起了。 Before the domestic retail market only small parts were at the conformity condition, the retail top 100 only occupy about 10% markets. 之前国内的零售市场仅有一小部分处于整合状态,零售业百强企业更是只占据10%左右的市场。 But everyone returns now durably, they no longer satisfy the independent development market, wants to complete the market layout through the merger and acquisition conformity...... ” 可现在大家都回过劲了,他们不再满足于独立开发市场,想要通过并购整合来完成市场布局……” When Sun Tao said, Li Dong asked: „Was your meaning our patterns is inopportune?” 等孙涛说完,李东问道:“你的意思是我们的模式不合时宜了?” Now the distant place adopts opens a shop independently, this development mode has advantages and disadvantages. 远方现在采取的还是独立开店,这种发展模式有好有坏。 The advantage is the fund pressure is not big, the internal human affairs are not chaotic, the industrial distribution is quite reasonable. 好处就是资金压力不大,内部人事不混乱,产业布局较为合理。 But the shortcoming are also many, most important is the time is slow! 可缺点也多,最重要的就是时间慢! The newly-built shop, from the selected location to the repair, to starting doing business, takes about three months most quickly at least. 新建一家门店,从选址到装修,到开业,最快起码也要三个月左右的时间。 This is quickest, if the middle fund has a problem, the project was slowed, over a half year is not unusual. 这还是最快,要是中间资金出点问题,工程被拖慢,半年以上也不稀奇。 Besides the time, that is the market degree of saturation issue. 除了时间以外,那就是市场饱和度问题。 If the purchase, what that takes is originally the market share of enterprise. Now but the distant place chooses is the independent competition, some place retail markets have been close saturated, the distant place goes to butt in again horizontally, was not only pushed aside, the business is also greatly affected, earlier the commercial competition will seize the market to take the large amounts of funds. 如果是收购,那占用的是原本企业的市场份额。可远方现在选择的是自主竞争,有些地方零售业市场已经接近饱和,远方再去横插一脚,不但受到排挤,生意也受到很大的影响,前期商业竞争抢占市场更是会占用大量资金。 Actually before Li Dong, has considered the purchase, but he had also considered an issue at that time. 其实李东之前也考虑过收购,不过那时候他也考虑过一个问题。 That is these established supermarket and commercial city repair and layout actually does not meet the requirement of distant place, if purchases must conduct to overthrow the rewiring. 那就是这些老牌超市和商城装修和布局其实都不符合远方的要求,如果收购的话就要进行推倒重装。 Has this time, distant place can construct Hsintien. 有这个时间,远方自己都可以建新店了。 In addition Li Dong invested last year in a big way, on does not have the extra money on hand, even the purchase, still not necessarily can draw cash, finally might pool capital to operate. 再加上去年李东投资大,手头上也没余钱,就算收购,也不见得能拿出钱来,最后说不定要合资经营。 Has no interest in joint capital Li Dong, he must do must make the sole ownership, therefore the matter of purchase had not mentioned again. 对于合资李东是没兴趣的,他要做就要做独资,所以收购的事也一直没再提及。 However at this time is different in those days, if Kelong Supermarket consolidation, Li Dong actually has not been very anxious. 不过今时不同往日,要是客隆超市没有整合,李东其实也不是很急。 But others have conformed successfully, according to the old plan comes again, not doing well to come a big cropper. 可人家已经整合成功了,再按照老方案来,弄不好要栽个大跟头。 ( To be continued.) (未完待续。)
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