Two people chat while walking, just entered the office, Sun Tao caught up. 两人边走边聊,刚进办公室,孙涛就赶了过来。 Sees the blue prosperous country, Sun Tao is not accidental/surprised, greets, then access road/simply said: „The plan that Li, the government releases in the morning did you look?” 见到蓝兴国在,孙涛也不意外,打了声招呼,接着便道:“李总,早上政府出台的计划您看了吗？” „Un, understood.” “嗯,了解了一下。” Li Dong is saying saying with a smile: „Wu Sheng male then should be able to relax, so as to avoid always complained about me, the light knew under the difficult duty to her.” 李东说着笑道:“吴胜男这下应该可以松口气了,免得老是埋怨我,光知道给她下艰难任务。” The matter of real estate, does not turn over to Sun Tao manages, he is only responsible for the retail group and logistics group. 地产的事,不归孙涛管,他只负责零售集团和物流集团。 This is king Yue the matter, Sun Tao slightly was ambiguous several one to bring, then directly soared the subject saying: „Except for the morning plan, I heard, the government returns immediately introduces another policy.” 这是王悦的事,孙涛稍微含糊了几句就一笔带过,接着就直奔主题道:“除了早上的计划,我听说,政府马上回出台另一项政策。” Li Dongsui tastes: „What policy?” 李东随口道:“什么政策？” „Home appliance to the countryside scheme, the concrete content I too do not understand......” “家电下乡,具体的内容我也不是太了解……” Resulted, did not need Sun Tao to say again, he did not understand, but Li Dong the gate was clear. 得了,不用孙涛再说了,他不了解,李东可是门清。 The previous generation for sometime, home appliance to the countryside scheme noisy noisy, some people said that bought the actual benefit, some people said that the electric appliance of home appliance to the countryside scheme is the second quality item, is jokes. 前世有段时间,家电下乡闹的沸沸扬扬,有人说买了实惠,有人说家电下乡的电器都是次品,也就是个噱头。 May say no matter how, promotion of this policy to electrical appliances industry is not general big. 可不管怎么说,这个政策对家电产业的推动不是一般的大。 The policy is actually not difficult to understand, the government for the expansion of domestic demand, the exciting market, conducts the subsidy. 政策倒是不难理解,政府为了扩大内需,刺激市场,进行补贴而已。 Actually the subsidy policy has had, but is not so big before, such directly. 其实补贴政策一直都有,不过以前没这么大,这么直接。 The 13 fixed proportions of direct grants electrical appliances sales volume, it may be said that are high cannot be high. 直接补贴家电销售额的13固定比例,可谓是高的不能再高了。 Only is this policy carries out, government one year must the subsidy several hundreds hundred million. 光是这个政策推行下去,政府一年就得补贴数百亿。 The previous generation, because of this policy, makes the major electrical appliances producers bring back to life in the environment of financial crisis, rises in the reverse direction. 前世,因为这个政策,才让各大家电生产商在金融危机的环境下起死回生,逆势上扬。 To the electrical appliances producer, the electrical appliances dealer, the electrical appliances buyer, this policy is actually good. 对家电生产商,家电经销商,家电购买者,这个政策其实都有好处。 Because of the aid of this policy, is making various scale production business and dealers expand the distribution, network point distribution to rural area. 正因为借助这个政策,才让各大生产商、经销商扩大了销售网络,将网点布局到了农村地区。 But that is relative others, can say the advantages to Li Dongzhi half-and-half. 可那是相对别人而言,对李东只能说利弊参半。 The advantage has certainly, he just wants to build the o2o system to come, this good opportunity, he also to infiltrate the rural area the o2o layout actually. 好处当然有,他刚想打造o2o体系来着,这倒是个好机会,他也能将o2o布局渗透到农村。 But the fault is, as the matter stands, the electrical appliances producer will also conduct the stationing. 可坏处是,这样一来,家电生产商也会进行自己布点。 After all has this policy, had the basis, at least did not fear that appears does not have the condition of business. 毕竟有这个政策在,就有了根本,起码不怕出现没生意的状况。 Layout store, is the electrical appliances producer continuously at the matter of doing. 布局直营店,也是家电生产商一直在做的事。 Take Haire for instance, their store has, the channel business to Haier this type of producer, is actually very sometimes helpless. 以海尔为例,他们的直营店就有很多,渠道商对海尔这种生产商,有时候其实挺无奈的。 Different from other manufacturing firms, they do not have the ability to build oneself marketing channel, can only depend on the channel business. 不同于其他的制造企业,他们没能力搭建自己的销售渠道,只能依托于渠道商。 Therefore in some cooperation, is the channel business is in the leading position. 所以在一些合作上,都是渠道商占据主导位置。 But once made them complete own channel layout, somewhat troubled, channel business before their controlling forces was not so strong. 可一旦让他们完成了自己的渠道布局,就有些麻烦了,渠道商对他们的控制力没有以前那么强了。 Naturally, as people's demand to the product increases, the sole product is very difficult to satisfy the mentality of consumer. 当然,随着民众对产品的需求增加,单一的产品很难满足消费者的心态。 So-called compares goods, because of this, has Su Ning, the existing space of Gome these electrical appliances channel business. 所谓货比三家,也正因为如此,才有苏宁、国美这些家电渠道商的生存空间。 Haier these stores, only for some crowds, most people shop, only if believes specially your brands, are naturally willing to look at several signs otherwise much. 海尔这些专卖店,只适用于部分人群,大多数人购物,除非特别相信你们这个品牌,要不然自然是愿意多看几家牌子。 The producer wants to improve own marketing channel, spending is also huge. 生产商想完善自己的销售渠道,耗资也是巨大。 This time home appliance to the countryside scheme, part of big home appliance manufacturers may be separated from the control of channel business, generally the enterprise, is the difficult escaping justice. 这次的家电下乡,一部分大型家电制造商可能会脱离渠道商的掌控,一般企业,还是难逃法网。 Li Dongxiang, discovered that this policy should benefit to outweigh the shortcoming to oneself to be right. 李东想了一阵,发现这个政策对自己应该还是利大于弊才对。 In the middle of four products that especially the first batch enjoy the electrical appliances subsidy policy, including cell phone existence! 尤其是第一批享受家电补贴政策的四件产品当中,包括手机的存在！ The color television, refrigerator, cell phone and washer, these four kinds of products, enjoy the subsidy policy at present. 彩电、冰箱、手机、洗衣机,这四类产品,目前才享受补贴政策。 But the oppo second model of cell phone will get online quickly, because the second model of cell phone increased many functions, increased some hardware. 而oppo的第二款手机很快就会上线,不过因为第二款手机增加了不少功能,又增加了一些硬件。 The cost presented breaking surface, in the past few days, Chen Yongming and Li Dong communicated, wanted to fix a price in 3999 Yuan! 成本出现了上浮,前些天,陈永明和李东沟通的时候,想要定价在3999元！ Now is not several years ago, the cell phone was at that time expensive, the cell phones of 4000 prices are not anything. 现在不是几年前了,当时手机都贵,4000价位的手机不算什么。 May with increase of cell phone manufacturer, the knockoff cell phone increase, the market competition is quite fierce. 可随着手机厂商的增加,山寨手机增多,市场竞争比较激烈。 At this time, generally new model cell phone, moreover new cell phone that the well-known manufacturer made, the price also in 3000 paced back and forth generally up and down. 这时候,一般新款手机,而且还是知名厂商生产的新手机,价位一般也就在3000上下徘徊。 the oppo cell phone is not famous, has also distributed a model of new cell phone by the present. oppo手机并不出名,到现在也才发行过一款新手机。 Paragraph 2, rushes to 4000 prices directly, perhaps some not necessarily big markets, joke of intelligence machine is very even if full. 第二款,直接冲上4000的价位,恐怕不见得有多大市场,哪怕智能机的噱头很足。 Do not forget, in the first half of the year, iphone3g promotes, 16 gb in the wholesale price of Europe and US is also 300 US dollars, probably 2000 Renminbi. 可别忘了,上半年,iphone3g推出,16gb在欧美的发行价也才是300美元,大概2000人民币。 the oppo wholesale price, directly was higher than half the opposite party, how many people can accept? oppo发行价,直接比对方高了一半,能有几个人接受？ Naturally, 3999 prices were truly high, even if the cost somewhat breaks surface, may want the large-scale production, not necessarily high, Chen Yongming was somewhat anxious. 当然,3999的价位确实高了,哪怕成本有些上浮,可只要大规模生产,也不见得有多高,陈永明还是有些急了。 Li Dong and Chen Yongming discussed that finally decided in 3199 prices. 李东和陈永明商量了一阵,最终定在了3199的价位。 If at this time, can enjoy the government subsidy policy, that price broke 3000 Yuan directly. 如果这时候,可以享受国家补贴政策,那价格就直接跌破了3000元。 The domestic first model of intelligence machine, the function is numerous, is reasonably priced, can accept. 国内第一款智能机,功能众多,价位适中,想必还是能让人接受的。 After all even/including the version cell phone about 3000, the intelligence machine sounds feels on big some now, below 3000. 毕竟连老版手机现在都在3000左右,智能机听起来就觉得高大上一些,3000以下还是可以的。 Only aims at the rural market town as for the policy, said that the sentence is not of pleasant to hear, this actually not major problem. 至于政策只针对农村集镇,说句不好听的,这个倒不是大问题。 Said that said that the opening were too many. 说是这么说,空子太多了。 The words that the city slickers, whose few rural area relative, really want to buy, borrow relative's ID card household register, is not the difficult matter. 城市人,谁没几个农村亲戚,真想买的话,借用一下亲戚的身份证户口本,也不是什么难事。 Naturally, some people do not care about this subsidy and that's the end, care in any case truly, naturally has the means solution, pours did not fear that cannot enjoy the policy. 当然,有些人也不在乎这点补贴就是了,反正真正在意的,自然有办法解决,倒也不怕享受不到政策。 the oppo cell phone sells well, Li Dong mobile layout formally started. oppo手机畅销,李东的移动端布局就正式开始了。 The money on the cell phone making, he does not care actually, various keys or distant industries in expansion of cell phone end. 手机上赚的钱,他倒是不在意,关键还是远方各种产业在手机端的展开。 Moreover is ten thousand cartoons, the new cell phone brought to sweep the code function. 另外就是万卡通,新手机带了扫码功能。 It can be said that because just has existence of data matrix code, makes the cell phone pay to become the succinct synonym. 可以说,正因为有二维码的存在,才让手机支付成为简洁的代名词。 Without this function, the present cell phone payment, is extremely numerous and diverse. 要是没有这个功能,现在的手机支付,太过繁杂。 Even if distant place, ten thousand cartoons, although made many improvements, as before is very troublesome, particularly the mistakes in bookkeeping, the situation of cheating bans the ceaselessness. 哪怕远方这边,万卡通虽然做了多项改进,依旧是很麻烦,尤其是错账,诈骗的情况禁之不绝。 But once had swept the code function, in addition existence of balance account, that cell phone payment, quick can promote. 可一旦有了扫码功能,加上余额账户的存在,那手机支付,很快就能推广开。 More wants to get down, Li Dong thought that the policy of this home appliance to the countryside scheme helps oneself very in a big way. 越是想下去,李东觉得这次家电下乡的政策对自己帮助很大。 Also, before old yellow wife evened up Yunna, hopes that both sides can cooperate. 还有,之前老黄的媳妇来找齐云娜,希望双方能合作。 Perhaps, this is an opportunity is uncertain. 也许,这就是个机会也不一定。 Appears while the household appliances industry fluctuates, oneself took over control of the online channel of opposite party, the trend they for oneself online under exploration of market, strives to be stronger many that compared with distant one. 趁着家电行业出现变幻的时候,自己接管了对方的线上渠道,趋势他们为自己在线下开拓市场,比远方一家出力要强的多。 Naturally, this matter must discuss personally is good. 当然,这事还得亲自去谈才行。 When Li Dong ponders, Sun Tao is still continuing: „ This new policy did not have, but I heard that does not unfold completely, is some areas is tentatively introduced. 就在李东沉思的时候,孙涛还在继续说:“这次新政策还没下来,不过我听说不是全部铺开,是部分地区进行试点。 I saved to ask, our north of the Changjiang River was not in this pilot range. 我去省里问了一下,我们江北不在这个试点范围之内。 Lu Sheng, Yu Sheng, Sichuan Shu seem like the first batch of pilot scopes...... ” 鲁省、豫省、川蜀三地好像是第一批试点范围……” Li Dong awakens suddenly, is surprised the different way: „North of the Changjiang River not in pilot range?” 李东陡然惊醒,诧异道:“江北不在试点范围？” „Un, probably is this situation, but has not decided at present officially.” “嗯,大概是这个情况,不过目前还没正式定下来。” Li Dong said categorically: „ Other place, no matter, the north of the Changjiang River must have! 李东斩钉截铁道:“别的地方不管,江北一定要有！ I must pursue the mobile strategy, the release of oppo intelligence machine we are important! 我要推行移动端战略,oppo智能机的发行我们至关重要！ The north of the Changjiang River is our supreme headquarters, we can test various products in the north of the Changjiang River, can obtain the most direct-viewing product experience. 江北是我们的大本营,我们可以在江北测试各种产品,才能得到最直观的产品体验。 Once the north of the Changjiang River in the row, our plans cannot increase many troublesome. 一旦江北不在列,我们的计划会增添很多麻烦。 This policy is which department is responsible for? ” 这项政策是哪个部门负责的？” „Department of Commerce and finance department are responsible.” Sun Tao has not thought before actually, but wants saying that side simultaneous/uniform Yunna, telephones to expand the self-management electrical appliances industrial scale. “商务部和财务部负责。”孙涛之前倒是没多想,只是想说齐云娜那边,打电话来希望扩大自营家电产业规模。 But has not waited for him to say this matter, Li Dong was actually anxious. 可还不等他说出这事,李东倒是急了。 The north of the Changjiang River in the pilot range, according to the Li eastern view, the promoted even own electrical appliances industrial distribution of intelligence machine is not important, Sun Tao can realize east Li urgency. 江北不在试点范围,按照李东的说法,智能机的推广甚至比自家的家电产业布局还重要,孙涛可以体会到李东的急切。 Li Dongshen inspires, said slowly: „ It seems like needed to go to Capital City one. 李东深吸一口气,缓缓道:“看来有必要去京城一趟了。 The matter of Gome must process, the Internet pays the license the matter also to ask the situation. 国美的事要处理,互联网支付牌照的事也要去问问情况。 In addition the issue of policy, I must go to be good personally, these are the important matters, cannot delay the time. 再加上政策的问题,我得亲自去才行,这些都是大事,不能耽搁时间。 Once the policy issues officially, did not have the opportunity of change. 一旦政策正式下达,就没有改变的机会了。 Hears Li Dong to go to Capital City, Sun Tao smiled actually, said: „ You, if goes to Capital City, can attend one after next entrepreneur annual meeting beginning of the month actually while convenient. 听到李东要去京城,孙涛倒是笑了起来,说道:“您要是去京城的话,倒是可以顺便参加一下下个月初举办的企业家年会。 The entrepreneur club sent the invitation to you, I also just want to ask you, is you goes to or Yuan goes. 企业家俱乐部这边给您发了邀请函,我还正想问您,是您去还是袁总去。 Now since you must pass, might as well participate together? ” 现在您既然要过去,不如就一起参加了？” „Entrepreneur annual meeting?” “企业家年会？” Li Dongda to the impression, in the group old willow has a little said this matter probably, but he had not prepared to go to Capital City before, actually forgetting. 李东大致有点印象,好像群里老柳说过这事,不过之前他没准备去京城,倒是给忘了。 Now listened to Sun Tao saying that Li Dong asked: „When starts?” 现在听孙涛这么说,李东不由问道:“什么时候开始？” „From December 6 to 7 two days.” “12月6号到7号两天。” The Li Dong slight nod, then also said: „ I may not treat by that time, if I go to Capital City, possibly recently, possibly came back at the end of the month. 李东微微点头,接着又道:“我不一定能待到那时候,我要是去京城,可能就最近,月底可能就回来。 Look, had the time I to participate again , without the time to make Yuan go on the line. 再看吧,有时间我就去参加,没时间让袁总去就行了。 In the past few days just attended the Internet congress, was the ripe face, attacked them not to have the meaning again. ” 前些天刚参加完互联网大会,都是熟面孔了,再去打击他们也没意思。” Sun Tao hears word said with a smile: „ This did not say, I thought that actually you participated quite well. 孙涛闻言笑道:“这可不好说,我觉得其实还是您去参加比较好。 This entrepreneur annual meeting, the ministers of Department of Commerce will pass probably personally. 这次企业家年会,商务部的部长大概会亲自过去。 Policy of home appliance to the countryside scheme, but the opposite party leads. 家电下乡的政策,可是对方主导。 You suggested at the annual meeting, I thought that instead compared that paid a visit to come officially. ” 在年会上您建议一下,我觉得反而比正式登门拜访要来的强。” „Is this?” “是这样吗？” Li Dong considered, long time said: „I have a look again, does not know that the policy can issue before the annual meeting, if such were late.” 李东考虑了一下,半晌才道:“那我再看看,就是不知道政策会不会在年会前发布,要是那样就迟了。” „Should, north of the Changjiang River here not say that may implement to late December, perhaps drags to have the possibility to January.” “应该不会,江北这边说可能到12月下旬才会实施,说不定拖到元月份都有可能。” Was saying Sun Tao added: „I then ask again, will not delay your here matter.” 说着孙涛补充道:“我回头再问问,不会耽误您这边的事的。” „Un, that for the time being this.” “嗯,那暂且就这样吧。” Li Dongying, really the recent words, the annual meeting went again feasible but actually. 李东应了一声,真要不是近期的话,年会再去倒也可行。 Just, some of his also many matters and others discussed. 刚好,他还有不少事和其他人商量商量。 Mentioned the annual meeting, Li Dong remembered the distant annual meeting actually. 说起年会,李东倒是想起了远方这边的年会。 Sees Sun Tao in this, Li Dongshun then asked said: „Did the annual meeting of our company start to arrange?” 见孙涛在这,李东顺便问了一句道:“咱们公司的年会开始筹备了吗？” „ Did not have with enough time, Yuan meaning changes to the year later as far as possible conducts. “还没来得及,袁总的意思是尽量改到年后再举办。 Our here businesses, are the end of the year are more intense, the words the end of the year, were somewhat hurried. ” 咱们这边的业务,越是年底越紧张,年底举办的话,有些匆忙了。” „Un, that deferred to your means to come.” Li Dong said that and added: „ This year must prepare strong, lively, can come comes as far as possible. “嗯,那按照你们的办法来好了。”李东说完又补充道:“今年要准备的浓重一点,热闹一点,能来的尽量都来。 At the worst has a day of false, in brief, this year should not be willing to spend! 大不了放一天假,总之,今年一定不要舍不得花钱！ 08 years, our result are too many are too many, break 100 billion, 200 billion, I also mixed the richest family, the distant place even can also take the private first position this year. 08年,咱们的成绩太多太多,突破千亿大关,两千亿大关,我好歹也混了个首富,远方今年甚至还能拿下民营第一的位置。 So many celebrations centralized in the same place, this/should and everyone shares. ” 这么多喜事集中在一起,也该和大家分享分享。” Sun Tao corners of the mouth pull out, lead a few words, the subordinate wears out. 孙涛嘴角一抽,领导一句话,下属跑断腿。 Also can come comes? 还能来的都来？ Distant many staff! 远方多少员工！ 200,000! 20万啊！ So many staff come the plain, perhaps northern Lianjiang provincial government could not sit still, came 200,000 people all of a sudden, that is not the matter of cracking a joke. 这么多员工都来平川,恐怕连江北省政府都坐不住了,一下子来了20万人,那可不是开玩笑的事。 Where in lives? Where in eats? Where in conducts? 在哪住？在哪吃？在哪举办？ Suddenly is packed with large numbers of migrant workers, how the security to do, how the security situation governs...... 忽然涌入大批外来人员,安保怎么做,治安环境怎么治理…… Moreover 200,000 people, does not have the place to conduct is not. 而且20万人,也没地方举办不是。 This must have a vacation for day, several thousand shops go out of business, the losses that causes are also immeasurable. 这要放假一天,数千家门店歇业,那造成的损失也是不可计量。 Sun Tao hollow laugh, without the rebuttal had not accepted, but said with a smile: „Good, I then discussed with Yuan, made one arrange as far as possible.” 孙涛干笑一声,没反驳也没应承,只是笑道:“好,我回头和袁总商量一下,尽量让人安排。” Li Dong was also the freely spoken saying, asked a liveliness. 李东也就是顺口一说,求个热闹。 He does not want is too many actually, 200,000 people, he has not been really thinking makes completely. 他倒是没想太多,20万人,他还真没想着全部弄来。 Sees Sun Tao to accept, he had not asked again. 见孙涛应承,他也没再问。 Then, several people also said a matter of airline, the blue prosperous country preparation airport permanent address was good, goes to the overseas purchase second-hand airplane. 接下来,几人又说了一下航空公司的事,蓝兴国准备机场定址好了,就去国外采购二手飞机。 Has not passed while the financial crisis, the overseas many airline lacks the fund, some aireraft production business products are unsalable, perhaps can also pick up a bargain. 趁着金融危机还没过去,国外不少航空公司缺乏资金,部分飞机生产商产品滞销,说不定还能捡个便宜。 Perhaps, spends the money of two cell phone, gets so far as the new airplane not to say. 也许,花个二手机的钱,弄到新飞机也不好说。 Naturally, this is the most ideal condition, in any case second-hand also good, the air freighter, must that newly also useless, can fly ten years eight years enough. 当然,这是最理想的状况,反正二手的也行,货运机,要那么新也没用,能飞个十年八年就够了。 Several people discussed some little time, the Sun Tao two talents depart. 几人商量了好一会,孙涛两人才离去。 Their front leg just walked, Wu Shengnan arrived, for matters of 4 trillion plans. 他们前脚刚走,吴胜男又到了,也是为了四万亿计划的事。 Sent Wu Shengnan, Yuan Chengdao to come, what said was the official rank determination implementation and matter of option allocation plan. 打发走了吴胜男,袁成道又来了,说的是职级确定实施和期权分配方案的事。 Li Dong just came back from Shanghai stock market, entire has not resulted in the afternoon idle. 李东刚从沪市回来,整整一个下午都没得空闲。 Until it was black, Li Dongcai handled various business. 直到天都黑了,李东才处理完了各种事务。 Has the distant building time, Li Dong smiles bitterly, self-ridicules saying: „Owed I saying that must work as the waving the arms about storekeeper, this situation, but how also to wave the arms about.” 出远方大厦的时候,李东不由苦笑,自嘲道:“亏我说要当甩手掌柜,就这情况,还怎么甩手。” The distant place does not lack the talent now actually, but under the group the business are too many, the company is also at the expansion condition, for a short time, Li Dong is impossible to withdraw. 远方现在倒是不太缺人才,可集团旗下业务太多,公司还处于扩张状态,一时半会的,李东根本不可能脱身。 Before also thought that these big bosses were idle, now Li Dong simply does not have this idea. 以前还觉得那些大老板都清闲,现在李东根本没这个想法。 The big shot of business, he almost knew, willow Chuanzhi enough veteran, age one big, isn't one day is busy to the evening? 商界的大佬,他几乎都认识,柳川志够老资格了吧,年纪一大把了,还不是一天忙到晚？ Others are also similar, can idle truly, only if really could not do. 其他人也都差不多,真正能闲下来的,除非是实在干不动了。 Otherwise, everyone's time is more precious than the gold, few big entrepreneurs in the prime of life retire. 要不然,大家的时间比金子还要珍贵,就没几个大企业家在正当年的时候退休的。 …… ……