On August 17, around 10 : 00 pm, the major e-commerce websites welcomed the last time peak. 8月17号,晚上10点多,各大电商网站迎来了最后一次高峰期。 Till 0 points, the one-month big promotion drops the curtain officially. 到0点为止,为时一个月的大促销正式落下帷幕。 0.1, the time have entered 18 th. 0点一过,时间进入18号。 ...... …… In fellow student association group. 同学会群里。 The time just the zero crossing point, the news kept on twinkle. 时间刚过零点,消息就闪烁个不停。 Just entered group soon stretch/open Jindong to take the lead saying: „Suning promotion moon/month volume of trade 1.4 billion, set a record high, has a good time together with the day!” 刚入群不久的张进东率先道:“苏宁易购促销月交易额14亿,创历史新高,与天同乐！” The Su Ning online commercial city just changed name to Suning a short time ago, was ahead of time for about a year compared with the previous generation. 苏宁网上商城前不久刚改名苏宁易购,比前世提前了将近一年时间。 At this time, the Suning audience are very small. 此时,苏宁易购受众很小。 In odd-numbered month the earning achieved 1.4 billion, said that a creation miracle point was not overrated. 单月营收达到14亿,说创造奇迹一点不为过。 Said simple, when several years ago the net bought the market data statistics, the data analysis in b2c market, the red child and wheat net, Beidou qualify continually. 说的简单一点,在前几年网购市场数据统计的时候,b2c市场上的数据分析,连红孩子、麦网、北斗都榜上有名。 The share that even if they grab is very small is very small, but can also arrange at least alone. 哪怕他们占据的份额很小很小,可起码还能单独排列出来。 Su Ning? 苏宁呢？ Su Ning in b2c market, two characters has been broad with „other”. 苏宁在b2c市场这一块,一直都是用“其他”两个字概括。 Thus it can be seen, Su Ning's online commercial city performance bad. 由此可见,苏宁的网上商城业绩有多糟糕。 If according to the path of previous generation, this moment Su Ning online commercial city being able to stand in line number. 要是按照前世的轨迹,此刻苏宁网上商城还是排不上号。 However since distant commercial city fire, Su Ning also increased to e-commerce's investment, conducted the large-scale promotion, this had 1.4 billion performance, since in odd-numbered month the performance over was established the business volume sum total. 不过自从远方商城火了之后,苏宁也加大了对电商的投资,进行了大规模的推广,这才有了14亿的业绩,单月业绩超过成立以来交易量总和。 stretch/open Jindong the joy is from the heart. 张进东的喜悦是发自内心的。 However his happy early, here was just a little excited, immediately by the news of others brushing. 不过他高兴的有点早了,这边刚兴奋完,马上就被其他人的消息给刷过去了。 Good long time, some people to think of him, horse Huateng launches in salvos several sweat profusely expressions, teased: „Racket the volume of trade 1.8 billion, I do not dare to speak this month, where old stretch/open comes comes out to froth over self-confidently?” 好半晌,才有人想到了他,马华腾连发好几个大汗淋漓的表情,打趣道:“拍拍本月交易额18亿,我都没敢说话,老张哪来的自信出来冒泡？” stretch/open Jindong refuted: „Patting the racket is c2c, Su Ning is b2c, different.” 张进东反驳道:“拍拍是c2c,苏宁是b2c,不一样。” Here just refuted to end, Feng wheel Heyte Li Dongdao: „This is also b2c for the lord, the establish time is later than you, is performance how many coming?” 这边刚反驳完,冯轮艾特李东道:“这位也是b2c为主,成立时间比你们还要晚,业绩多少来着？” Li Dong was also manipulating the cell phone at this time, sees that the covered passageway: „Aren't many, more than 24.7 billion point, are good because has not arrived at 250.” 李东这时候也在摆弄手机,见状回复道:“不多不多,才247亿多点,好在没到250。” „This face hits!” “这脸打的！” „Does attractiveness!” “干的漂亮！” „old stretch/open face is thick-skinned, no matter.” “老张脸皮厚,无所谓。” „Makes you rampant, had not looked that our these old seniors have not spoken.” “让你嚣张,没看我们这些老前辈都没说话么。” „......” “……” The people teased stretch/open Jindong, stretch/open Jindong was high-spirited these days. 众人纷纷调侃起了张进东,张进东这段时间意气风发。 At the beginning of the year the major and medium electric appliance was taken by Su Ning, Su Ning has instead surpasses the trend of Gome, is likely to reach the retail list first. 年初大中电器被苏宁拿下,苏宁就有反超国美的趋势,更有望荣登零售榜第一。 stretch/open Jindong has not satisfied, later starts to reform, ahead of time gets online Suning. 张进东没有满足,之后又开始改革,提前上线苏宁易购。 This is also not complete, these days he prepares to start to do the big movement, had the idea of Japanese Legoushi ( laox ), the preparation entered the international market. 这还不是全部,这段时间他又准备开始搞大动作,打起了日本乐购仕(laox)的主意,准备进军国际市场。 Moreover that side Hong Kong, Su Ning is also merging the business with the laser discussion. 另外香江那边,苏宁也在和镭射洽谈并购业务。 The laser is not big in the inland fame, but also is Hong Kong Well-known Chain-like Electric appliance Store, is equivalent to Bainaohui and Fengze electric appliance these big store popularity. 镭射在内陆名气不大,不过也是香江知名连锁电器卖场,和百脑汇、丰泽电器这些大卖场知名度相当。 Besides these, Su Ning also threatened that before new 300 entity networks, this is not the minor matter. 除了这些,苏宁之前还扬言新增300家实体网点,这也不是小事。 Opens enters big of Toono heart, can be inferred. 张进东野心之大,可见一斑。 At present although contends in the Asian market, but the people do not doubt, this fellow must stare at the international market sooner or later. 目前虽然只是在亚洲市场角逐,可众人毫不怀疑,这家伙迟早要盯上国际市场。 In addition after he is, joins the fellow student association, was quite recently active in the group, everyone is all right also likes teasing his several. 加上他又是后加入同学会的,最近在群里比较活跃,大家没事也喜欢调侃他几句。 Was attacked by the people group, stretch/open Jindong does not care, immediately returns to the covered passageway: „Thing, you compare anything with me, does the nag! You do not have the gambling to make, won lost?” 被众人群攻,张进东也不在意,马上回复道:“东子,你跟我比啥,干老马啊！你俩不是有赌约么,赢了输了？” This was asked something already known, everyone was industry the wife, but can also not know the data. 这算是明知故问了,大家都是业内人,还能不知道数据。 Li Dong has not arrived at 25 billion, Taobao over 15 billion, according to the gambling had made, naturally was Li Dongshu. 李东这边没到250亿,淘宝早就超过150亿了,按照赌约,自然是李东输了。 His news just sent, horse Yun crops up saying: „After Yangtze River , before the wave pushes , the wave, bets approximately turns over to the gambling to make, but this Taobao indeed lost.” 他消息刚发出去,马昀就冒头道:“长江后浪推前浪啊,赌约归赌约,不过这次淘宝的确输了。” He said lost, is not the gambling makes, but is the overall. 他说的输了,不是赌约,而是总体。 Now the net buys the market, c2c is in the mainstream position. 如今网购市场,c2c还是占据主流地位的。 Taobao is the biggest c2c platform, moreover was established before the distant commercial city, Taobao is the e-commerce giant. 淘宝就是最大的c2c平台,而且早在远方商城成立之前,淘宝就是电商巨头。 Result promotion moon/month, Taobao is actually strength of the passivity loses. 结果这次促销月,淘宝却是输的毫无抵抗之力。 18.1 billion, this is the moon/month earning of Taobao. 181亿,这便是淘宝的月营收。 Fell behind 6.6 billion compared with the distant commercial city, this was not can say by luck in the past. 比远方商城落后了66亿,这可不是侥幸就能说过去的。 Bets although approximately won, but Taobao indeed defeated. 赌约虽然赢了,可淘宝的确是败了。 Although horse Yun wants to ridicule Li Dong several, but at this time the interest was actually not high. 马昀虽然很想嘲笑李东几句,可这时候兴致却是不高。 18.1 billion earnings, are nothing less than high. 181亿的营收,不可谓不高。 07 years, the Taobao total earning is less than 50 billion. 07年,淘宝总营收都不到500亿。 This year one month of performance surpassed last year 1/3, changed into the past, the nag definitely had the sense of achievement, at this time was actually injured heavy. 今年一个月的业绩超过去年三分之一,换成以往,老马肯定有成就感,这时候却是受伤的不轻。 With Li Dong makes a bet, on his mouth said that the distant place could not exceed Taobao 10 billion. 和李东打赌的时候,他嘴上说远方超越不了淘宝100亿。 In fact, what at that time he thought that if Taobao instead surpassed the distant place, that called to hit the face, called to feel proud and elated. 实际上,那时候他想的是,淘宝要是反超了远方,那才叫打脸,才叫扬眉吐气。 But first day the transaction result comes out, the nag is quite disappointed. 可第一天交易结果出来,老马就颇受打击。 Now made a bet won actually, but sense of achievement, but also really did not have. 现在打赌倒是赢了,可成就感,还真没有。 Makes a bet to surpass itself with the e-commerce website that established afterward 10 billion, originally very does not have the meaning, this will be will place in the position of weak one. 和一家后来成立的电商网站打赌超过自己100亿,本来就挺没意思的,这是将自己放在弱者的地位上。 horse Yun never felt oneself is a weak one, but now looks like, perhaps this must become the reality. 马昀从不觉得自己是弱者,而如今看来,也许这就要成为现实了。 horse Yun said, Li Dong chapter of covered passageway: „Nag, without fighting spirit?” 马昀说完,李东回复道:“老马,没斗志了？” „Fart!” “放屁！” horse Yunma, then said: „ Sooner or later makes you attractive! Do not be first self-satisfied, this month our supplier congress ended, your advantage did not have. 马昀骂了一句,接着就道:“迟早让你好看！先别得意,这个月我们供应商大会结束,你的优势就没了。 Dongsheng they, if also carries out the difference to treat, I kick them to be eliminated! ” 东升他们要是还搞区别对待,我就踢他们出局！” This Taobao lost, the reasons are various. 这次淘宝输了,原因是多方面的。 However mainly, is the promotion moon/month time, the major supplier and distant place's first large-scale cooperation, the given preferential benefit are very many. 不过主要一点,还是促销月的时候,各大供应商和远方第一次大规模合作,给的优惠特别多。 Taobao also has preferential actually, but scattered inadequate scale. 淘宝这边倒是也有优惠,可都零散不成规模。 In addition store not good central management of c2c, was reported by Li Dong repeatedly, in brief this promotion moon/month Taobao is not smooth. 再加上c2c的商铺不好统一管理,又被李东举报了多次,总之这个促销月淘宝不算顺利。 Therefore then caused Taobao to be pressed, the excuse that even refuted did not have. 所以这才造成淘宝被压了下去,连反驳的借口都没。 Your a e-commerce platform focusing on c2c business, lost to a e-commerce platform focusing on b2c, cannot be justified. 你一个以c2c业务为主的电商平台,败给了一个以b2c为主的电商平台,怎么也说不过去。 The nag is also disinclined to find the excuse now, said that kicks Li Dongsheng these people eliminated, is half real , half fake. 老马现在也懒得找借口,说踢李东升这些人出局,也算半真半假。 If these electrical appliances suppliers also carry out the difference to treat, horse Yun is the percentage hundred must kick the person. 要是这些家电供应商还搞区别对待,马昀是百分百要踢人的。 Do not look that big fellow usually relates probably well, on a table drinks to eat the meat, may involve the interests uselessly, the personal friendship again deeply. 别看大家伙平时关系好像不错,一个桌子上喝酒吃肉,可涉及到利益,私交再深也没用。 Nowadays, the channel business had the advantage, the supplier must look that their complexion is good. 这年头,渠道商本来就占据优势,供应商得看他们脸色才行。 TMall scale is inferior to the distant commercial city, horse Yunzhi will be stronger than the present. 要不是天猫规模不如远方商城,马昀只会比现在更强势。 Him said, Li Dongsheng makes fun to say immediately: „Nag, be not staring at me. We give the distant place to supply goods many, said again the first cooperation, gives my main family face.” 他这边说完,李东升马上打哈哈道:“老马,别盯着我一个人啊。我们给远方才供货多少,再说第一次合作么,好歹给我本家一个面子。” „Is, the nag, we are not easy, the deity fights do not bring disaster to the mackerel shad.” “就是就是,老马,咱们也不容易,神仙打架可别殃及池鱼啊。” „......” “……” The producer enterprise in group are many, this time mostly has the cooperation with Li Dong. 群里的生产商企业不少,这次大多都和李东有合作。 Naturally, with Li Dong cooperation at the same time, most people have the cooperation with horse Yun. 当然,和李东合作的同时,大部分人也都和马昀有合作。 This everyone indeed does is not quite typical, to the goods supply cost of Taobao must slightly the high spot. 这次大家的确干的不太地道,给淘宝的供货成本要稍微高点。 But they do not have the means that the distant commercial city quantity of delivery is big, they who in addition Taobao's that side counterfeit goods issue makes bothersomely extremely bothersome. 可他们也没办法,远方商城出货量大,再加上淘宝那边的假货问题弄的他们烦不胜烦。 In the two years, form that they post-sale meet, most is not their product, but is the counterfeit goods. 这两年,他们售后接的单子,最多的不是他们自己产品,而是假货。 Only this, but makes the major manufacturers denounce. 光这个,可就让各大厂商诟病不已。 Before everyone was holds one's nose to recognize, after all at that time Taobao one-party rule, the online market almost depended entirely on Taobao. 以前大家是捏着鼻子认了,毕竟当时淘宝一家独大,线上市场几乎全靠淘宝。 But now, the distant rise speed is astonishing, everyone naturally is not used to him. 可现在,远方崛起速度惊人,大家自然不惯着他。 The people pulled several pale, quiet stretch/open Jindong of meeting frothed over to say again: „ Su Ning will then increase the investment in e-commerce market, under the line gets online the channel to be able the expansion. 众人扯了几句淡,沉寂了一会的张进东再次冒泡道:“苏宁接下来会加大在电商市场的投资,线上线下渠道都会扩大规模。 Boss, then the cooperation do not forget Su Ning. ” 诸位老板,接下来合作可别忘了苏宁。” „Yo, old stretch/open looked like wants to remain in limelight.” “哟,老张看来是不甘寂寞了。” „Ok, Su Ning this was must challenge the position of distant place.” “行啊,苏宁这是要挑战远方的地位了。” „Li does Dong, how you see?” “李东,你怎么看？” „......” “……” stretch/open Jindong news, in group is the commercial big shot, where can not understand his meaning. 张进东消息一出,群里的都是商业大佬,哪能不明白他的意思。 Under the line gets online the channel expansion fusion, this is also the present distant place in road. 线上线下渠道扩张融合,这也是现在远方在走的路。 Suning is primarily the electrical appliances now, but everyone looked, stretch/open Jindong goal. 苏宁易购现在还是以家电为主,可大家都看出来了,张进东目的不仅于此。 Su Ning is not just negotiating with Legoushi and laser these electrical appliances chain enterprises, but also is negotiating with red child these electrical appliances business websites. 苏宁不单单和乐购仕、镭射这些家电连锁企业在谈判,还在和红孩子这几家电商网站在谈判。 But their business scopes may the continuing electrical appliances, this is toward the omen that the general merchandise domain expands. 而他们的经营范围可不止家电,这是往百货领域扩张的先兆。 Su Ning and distant place are the retail giants, but before , is primarily the electrical appliances, is primarily the general merchandise. 苏宁和远方都是零售巨头,不过一个之前以家电为主,一个以百货为主。 But currently, both sides have the trend of extensive operating range. 可现在,双方都有扩大经营范围的趋势。 Or is not the trend, the electrical appliances business of distant place gets bigger and bigger, except for Tianjin , Beijing, almost operates independently. 或者说已经不是趋势了,远方的家电业务越做越大,除了京津一带,几乎都是自主经营。 But Su Ning, is increasing the investment of general merchandise domain similarly. 而苏宁呢,同样在加大百货领域的投资。 Two currently look like there is no collision, but gets down again, has collision also sooner or later matter. 两家目前看来是没什么碰撞,可再这么下去,发生碰撞也就迟早的事。 Is the giant who the retail ranks among the best, moreover this year the retail's first struggle, falls on these two most likely. 都是零售行业数一数二的巨头,而且今年零售第一之争,十有八九就落在这两家头上。 Do not look before everyone, good that cooperates, in fact now two instead become the biggest competitor. 别看大家之前合作的不错,实际上现在两家反而成了最大的竞争对手。 The people create a disturbance, stretch/open Jindong said: „How to become us to challenge the distant place? Don't forget, last year Su Ning retail ranked third, the distant place also missed several.” 众人起哄,张进东不由道:“怎么就成咱挑战远方了？别忘了,去年苏宁零售排第三,远方还差了好几位呢。” 07 years of retail is ranked, Gome first, hundredth unite second, Su Ning third. 07年零售排行,国美第一,百联第二,苏宁第三。 The distant place, entered reluctantly first ten, with Su Ning disparity is big. 远方这边,勉强进入了前十,和苏宁差距还是不小的。 However this year is different, the distant big movement is unceasing, particularly merged Carrefour, the strength rose sharply one section. 不过今年不同,远方大动作不断,尤其是并购了家乐福,实力大涨一截。 This is also not the scale of e-commerce market, really must be counted, Su Ning definitely is not an opponent. 这还不算电商市场的规模,真要算上了,苏宁肯定不是对手。 Naturally, at present generally official data statistics, does not contain e-commerce. 当然,目前一般官方数据统计,也不包含电商这一块。 E-commerce, is quite complex, being similar in Taobao this c2c is the lord commercial city, how to calculate the earning? 电商这一块,比较复杂,类似于淘宝这种c2c为主的商城,怎么计算营收？ The third party store does not represent is the industry of Taobao, their true earning perhaps low pity. 第三方商铺可不代表是淘宝的产业,他们真正的营收恐怕低的可怜。 Also can calculate the self-management business on TMall Supermarket, but in fact now TMall Supermarket has not appeared, only then TMall commercial city. 也就天猫超市能算自营业务,而实际上现在天猫超市都没出现,只有个天猫商城。 Therefore the later generation Ali's volume of trade goes against heaven's will although, may until 16 years of Li Dong rebirth, Ali not enter world 500. 所以尽管后世阿里的交易额逆天,可直到16年李东重生,阿里也没进过世界五百强。 But Jingdong, Ali first stepping world 500, this is also the platform is instead different, calculating the earning way is different. 而京东,反而比阿里先一步进世界五百强,这也是平台不同,计算营收方式不同。 World 500, are Huaxia 500, takes the enterprise independent earning as the standard. 无论是世界五百强,还是华夏五百强,都是以企业自主营收为标准。 Watches the earning alone, not necessarily represents the strength of enterprise, but this was also the old tradition, after all the e-commerce rise time was too short, temporarily was also not the principal force. 单独看营收,不一定代表企业的实力,可这也是老传统了,毕竟电商崛起时间太短,暂时还不算主力部队。 Also a little, the retail classification list, now is not the e-commerce. 还有一点,零售分类榜单,现在也不算电商。 However generally has the enterprise of e-commerce, will not care about this independent list specially, everyone looks what are more is overall. 不过一般有电商的企业,也不会特意在乎这单独的一个榜单,大家看的更多的还是整体。 The earning of e-commerce, naturally can calculate in the overall earning. 电商的营收,自然会算在整体营收里面。 This year in the retail classification list, the distant place may not surpass Su Ning, but the enterprise is always situated on, the distant place exceeds Su Ning is the matter of being settled. 今年在零售分类榜上,远方不一定能超过苏宁,可企业总排行上,远方超越苏宁是板上钉钉的事。 stretch/open Jindong is not convinced, everyone does not pay attention to him. 张进东不服气,大家也不理会他。 The topic shifted horse Yun and Li's eastern gambling on quickly approximately, previous time made a bet, Li Dong said that lost had one month of advertisement to Taobao. 话题很快转移到了马昀和李东的赌约上,上次打赌,李东说输了给淘宝打一个月广告。 Now everyone hides the truth from the anticipation, asked when he starts to fulfill the commitment. 现在大家都瞒期待的,问他什么时候开始履行承诺。 Li Dong is unambiguous, immediately said: „Tomorrow morning will start!” 李东也不含糊,当即道:“明天早上就开始！” „Great, is a man!” “好样的,是条汉子！” „Thing, loses the person not to lose, next year will bet again one time with the nag!” “东子,输人不输阵,明年再和老马赌一次！” „......” “……” The people create a clamor in abundance, chatted some little time, everyone did not have the sound gradually. 众人纷纷鼓噪起来,聊了好一会,大家才渐渐没了声息。 ...... …… Li Dong puts down the cell phone, aspirates slightly. 李东放下手机,微微吐了口气。 Do not look liveliness that just group chatted, but in fact such dozens people, that also divides the help/gang to tie the faction. 别看刚刚群里聊的热闹,可实际上就这么几十号人,那也是分帮结派的。 The gambling of Li Dong and horse sunlight makes, seemingly cracks a joke, but also was roughly divided into two bulks these people. 李东和马昀的赌约,看似开玩笑,不过也大体上将这些人分成了两大块。 Some person and Li Dong relate intimate, these people are primarily the Yangtze River two issues of students. 一些人和李东关系更亲近一点,这些人以长江二期的学员为主。 Issue of these people, are more intimate with the horse sunlight. 一期的那些人,则和马昀要亲近一些。 Naturally, some neutralities, are purely watch the fun. 当然,还有一些中立的,纯属看热闹的。 Li Donghuang shook the head, deeply has not thought. 李东晃了晃脑袋,也没深想。 The attitudes of these people actually could not decide that anything, the competition of he and horse sunlight is not the blind competition. 这些人的态度其实决定不了什么,他和马昀的竞争也不是什么恶性竞争。 Normal commercial competition, the normalcy of also victories and losses. 正常的商业比拼而已,输输赢赢的也正常。 stretch/open Jindong that fellow, Li Dong is somewhat vigilant actually slightly. 倒是张进东那家伙,李东略微有些警惕起来。 The news biography that as old yellow must have bad luck is broader, stretch/open Jindong acted recently frequently. 随着老黄要倒霉的消息越传越广,张进东最近动作频繁。 Perhaps evidently, Gome's threat in his eyes getting smaller, this fellow must open the new battlefield. 看样子,国美在他眼中的威胁越来越小,这家伙恐怕要开辟新的战场了。 The business circle is so constantly changing, wants initially, two also to enter the Beijing , Tianjin market to jointly develop. 商界就是这般变化无常,想当初,两家还联手进入京津市场发展。 Then how long time, might become the competitor quickly. 这才多久的工夫,也许很快就要成为竞争对手。 Li Dong cannot help but remembers China Resources, previous time he and Hong Ji discussed the cooperation, Hong Ji did not have the means to decide at the scene, went back to discuss, started to contact with Chen wave recently. 李东不由得想起华润,上次他和洪基谈合作,洪基没办法当场决定,回去商量了一阵,最近和陈浪开始接触。 Perhaps, before long, China Resources and distant place will cooperate. 也许,过不了多久,华润和远方就会进行合作。 The retail overlords in these two eastern China, for sometime hostile fierce. 这两家华东地区的零售霸主,有段时间敌对的厉害。 Last year the distant place was Su fruit brain fluid hits, time in an instant, there is a trend jointly. 去年远方更是和苏果脑浆子都打出来了,一转眼的工夫,又有了联手的趋势。 Dazzling that the analysis and synthesis, the layman looks, industry the wife actually becomes accustomed. 分分合合的,外行人看的眼花缭乱,业内人却是习以为常。 Really must make a contrast, now the domestic retail market, is very initially similar to division of the country among warlords of Republic of China period. 真要做个对比,现在国内零售市场,和当初民国时期的军阀割据真的很相似。 Today you hit me, tomorrow I will hit you, then we will cooperate to hit the third party, who as for the enemy will be, now is actually the unknown. 今天你打我,明天我打你,回头咱俩合作打第三方,至于敌人到底是谁,现在其实都是未知数。 To complete a series, is not that simple matter. 想完成一统,可不是那么简单的事。 Has these feelings and anticipations, Li Dong fell asleep slowly. 带着这些感慨和期待,李东缓缓进入了梦乡。