The Li Mu parents are traditional to the view of opening a shop doing business, the operator schema like Li Mu's Little aunt such, goes to outside area to look for the source of goods, returns to the local area to look for the shop front, rents the shop front to repair, then goes to outside area to stock with goods, in the following time, at least must go to the outside inventory every year several times. 李牧父母对开店做生意的看法还非常传统,操作模式就像李牧的小姨那样,去外地找货源,回本地找店面,租下店面装修,然后再去外地进货,在接下来的时间里,每年至少都要去外地进货数次。 Going to the southern inventory is not very easy, shop owner who generally does business in a small way, to save the cost is to take the hard seat train, generally at least takes more than ten 20 hours, after place, nonstop hurries to the inventory, often chooses from various wholesale files mouth, felt that almost sufficiently collected the goods, first leaves behind the part that oneself can carry off, then the remaining parts send the logistics transportation again, but the person needs to bring a lot of cargos to catch the train to come back immediately. 去南方进货很不容易,一般小本经营的店主,为了节省成本都是乘坐硬座火车,一般至少要十几二十个小时,到地方之后马不停蹄的就赶去进货,往往都是从各种批发档口里自己挑选,感觉差不多凑够了货品,先留下自己能带走的部分,然后剩下的部分再发物流运输,而人则需要立刻带着大量货物赶火车回来。 Before Little aunt, once complained, stocks with goods each time with going to war almost, goes to thin 12 jin (0.5 kg) one time. 小姨以前也曾经抱怨,每次去进货都跟打仗差不多,去一次就瘦一两斤。 However, the pattern that Li Mu said that making the Li Mu's parents feeling very surprised, opening a shop pattern that reduces effort? 但是,李牧所说的模式,让李牧的父母感觉很是惊奇,还有这么省力的开店模式？ Facing parents' surprise, Li Mu also explained the alliance brand specialty store operation mode carefully. 面对父母的诧异,李牧也非常细心的解释了加盟品牌专卖店的运作模式。 After Father Li Mother Li hear, digested for several minutes, finally understood the partnership model between corporations and alliance business. 李爸李妈听完之后,消化了好几分钟,才终于明白了总公司和加盟商之间的合作模式。 Was equivalent to the corporation to be responsible for except sale beyond all, the product design, transportation, advertisement and propaganda, these were under the charge of the corporation completely, they will complete all support work as far as possible, the goal was to let the alliance business enhancement sale efficiency, thus realized win-win. 相当于总公司负责了除去销售之外的所有,产品设计、运输、广告、宣传,这些全部由总公司来负责,他们会尽可能的做好一切支撑工作,目的就是让加盟商提高销售效率,从而实现双赢。 Although also had many not regular brand pit many cooperation alliance business, but Li Mu knows that many later generation well-known apparel brands, in several years even ten several years time, were never-ending. 虽说也有许多不正规的品牌坑了不少合作加盟商,但李牧知道许多后世知名的服装品牌,在数年甚至十数年的时间内,都是经久不衰的。 Meters/bonwe . Moreover, now allies can also catch up before it increases speed boards, next year should be the Meters/bonwe soaraway year. 美特斯邦威正是其中一个,而且,现在加盟还能赶在它提速之前上车,明年应该就是美特斯邦威的腾飞年了。 Listens to Li Mu's all descriptions, the Father Li doubt asked a question. 听完李牧的所有描述,李爸狐疑的问了一个问题。 „Opens such a shop, how much money altogether can spend?” “开这么一家店,一共得花多少钱？” „Several hundred thousand.” “几十万吧。” Superficialness that Li Mu said. 李牧说的轻描淡写。 The parents actually had a scare by this amount. 爸妈却被这个数额吓了一跳。 Li Mu notifies in the income to family/home, one time is to sell song 80,000, one time is to sell plug-in 180,000, altogether also 260,000, Li Family also has no savings, was almost the complete family property. 李牧所通报给家里的收入,一次是卖歌的八万,一次是卖外挂的十八万,一共也就二十六万而已,李家也没有什么积蓄,几乎就是全部的家底了。 Li Mu feared that the parents backed down at this time, then said some truth: „Truth you told that I have rented now the shop, the corporation also got down to inspect, if as expected, will have the result for these days.” 李牧怕爸妈在这个时候打退堂鼓,便说出部分实情:“实话跟你们说吧,我现在已经把门店租好了,总公司也下来考察过了,如果不出意外,这几天就会出结果。” „Your this child......” a Mother Li face is anxious: „How not to discuss with the parents ahead of time!” “你这孩子……”李妈一脸焦急:“怎么不提前跟爸妈商量一下呢！” Li Mu said with a smile: „Discussed that is useless, you will definitely not agree, but now the situation is this, if you did not agree, I must go to Yanjing to report at the end of August, does not have the energy to make this shop, will therefore have 100,000 Yuan to throw away carelessly probably.” 李牧笑道:“商量是没有用的,你俩肯定不会同意,不过现在情况是这样,如果你们不同意,我八月底又要去燕京报道,也没精力弄这家店,所以大概有十万块钱会打水漂。” According to historical development, Father Li Mother Li at the end of this year laid off, the state-owned enterprise work that therefore, they are still going all out to guard, basically has not actually been worth a red cent, therefore Li Mu when the peaceful reunification gives the parents to dig this pit, compelling them to give up working, accepts the specialty store new thought. 按照历史发展,李爸李妈今年年底就会下岗,所以,他们心里还在拼命捍卫的国企工作,其实已经基本上一文不值,所以李牧才会在家庭聚会的时候给父母刨下这个坑,逼着他们放弃工作,接受开专卖店的新思想。 Father Li Mother Li understood the specialty store operation mode finally, heard that Li Mu has started to operate, if oneself do not nod, 100,000 throw away carelessly, two people then compromise to the huge fund immediately. 李爸李妈终于理解了专卖店的运作模式,又听说李牧已经开始运作,如果自己不点头,十万块就打了水漂,两人立刻便向巨额资金妥协。 Father Li first said: „Since this, the father listens to you to arrange, when you did say apply for resignation?” 李爸先开口说:“既然这样,那爸爸就听你安排,你说啥时候申请下岗？” The Li Mu looks at parents, said earnestly: „The quicker the better, best is tomorrow applies, then first asks long vacation and other laid off to inform to be official directly.” 李牧看着爸妈,认真说道:“越快越好,最好是明天就申请,然后就直接先请长假等下岗通知正式下来。” „Such anxiously?” Father Li Mother Li exchanged a look mutually, Father Li asked: „Now idles, I with your mother do not know that should do!” “这么急？”李爸李妈互相交换了一个眼神,李爸问道:“现在闲下来,我跟你妈也不知道该干啥啊！” „Trains.” Li Mu said: „Once informs, two to three people goes to the Zhejiang Province Wencheng city to train, I thought that both of you need to participate, understand more concrete operation process.” “去培训。”李牧道:“一旦通知下来,就得两到三人去浙省温城市培训,我觉得你们俩都有必要去参加,了解一下更具体的运作流程。” Saying, Li Mu was also saying: „We also need to advertise for a moral behavior to pass the shopkeeper, ability pass through, the shopkeeper must in the shop be responsible for all everyday concerns, the responsibility is very big . Moreover the sellers are youth oriented, therefore this person cannot be too old.” 说着,李牧又道:“咱们还需要招聘一个人品过关、能力过关的店长,店长要在店里负责所有日常事务,职责很大,而且销售员都年轻化,所以这个人的年纪也不能太大。” Mother Li asked: „Can such person, how much money give the wages?” 李妈问道:“这样的人,得给多少钱的工资？” „If experienced, at least 1500 starts.” Li Mu said: „This person is the key, if the work can complete, to 2000 is not overrated.” “如果是有经验的,最少一千五百块起步。”李牧道:“这个人是关键,如果工作做得好,给到两千都不为过。” „My God!” Mother Li calls out in alarm one: „A month wages catch up with me quickly with your father two people!” “我的天！”李妈惊呼一声:“一个月工资快赶上我跟你爸两个人的了！” Li Mu nods: „Mother you must think mission that this position shoulders, the shopkeeper must be responsible for a sales team that invests several hundred thousand shop fronts, six to eight people, one month at least 200,000 turnovers, if ability of shopkeeper, more than one month make tens of thousands and hundreds of thousands turnovers is not not possible.” 李牧点点头:“妈你得想这个职位所肩负的使命,店长要负责一个投资几十万的店面、六到八个人的销售团队、一个月至少二十万的营业额,如果店长的能力强,一个月多做几万、十几万营业额也不是不可能的。” Li Mu has experienced from this ages, knows that specialty store and specialty store differences, even the similar brand, different specialty store, enter this shop possibly to have no thought of shopping to go out empty-handed, but enters another shop, might warm and has the patient sale to agitate to buy 1-2 to go out, a good shopkeeper, will have the decisive role to the turnover. 李牧从这个年龄段经历过,知道专卖店与专卖店的不同之处,即便是同样的品牌,不同的专卖店,进这家店可能没任何购物的念头空手出门,但进另一家店,有可能就会被热情而又极具耐心的销售鼓动着买1-2出门,一个好的店长,对营业额有决定性的作用。 Father Li hears for a month 200,000 turnovers, dumbfounded asking: „From the price of specialty store inventory is several booklets?” 李爸听闻一个月二十万的营业额,目瞪口呆的问道:“从专卖店进货的价格是几折？” „About 50% discount.” “五折左右。” „Is that one month 100,000 gross profits?” Father Li is surprised. “那就是一个月十万的毛利？”李爸更是惊讶。 Saying that Li Mu actually not cares: „100,000 gross profits are few, one month several thousand house rent, in addition the water and electricity and tax revenue, the fixed charge more than 10,000, the staff wages, one month at least also four and 50,000, 200,000 turnovers, the moon/month pure profit even 30,000 can achieve unbearably.” 李牧却毫不在意的说道:“十万毛利都是少的了,一个月几千块的房租,再加上水电、税收,固定开支就一万多,还有员工工资,一个月至少也得四、五万,二十万营业额,月纯盈利甚至连三万都够呛能做到。” A month 30,000 net profits estimated, had scared Father Li Mother Li thoroughly, but, looks like in Li Mu, one month 200,000 turnovers radically are not anything. 一个月三万块的纯利润预估,已经彻底吓坏了李爸李妈,但是,在李牧看来,一个月二十万的营业额根本并不算什么。 The development of Meters/bonwe, stronger much compared with Baleno, Semir and by pure, Jeanswest this same scale brand, on first, celebrates the new year in the winter of this year time, family's Meters/bonwe starts doing business, must line up the popularity bursting to even the fitting room, this extreme fiery/popular condition, even has continued the less than half year to decrease temperature finally slightly, even so, to the weekend, the shop front of this brand is fully occupied as before. 美特斯邦威的发展,比班尼路、森马、以纯、真维斯这种同档次品牌要强出不少,上一世,今年冬天过年的时候,家里的美特斯邦威开业,人气爆棚到连试衣间都要排队,这种极端火爆的状态,甚至一直持续了小半年才终于稍稍降温,但即便如此,一到周末,这个品牌的店面依旧是人满为患。 So calculates, one month 300,000 turnovers are not the issue. 如此算下来,一个月三十万的营业额也不是什么问题。 Mother Li proposed at this time suddenly: „Little Mu, how please do Little aunt be the shopkeeper? She does so many year of clothing business, is experienced, moreover is one of us , is trustworthy.” 李妈这个时候忽然提议:“小牧,请你小姨来做店长怎么样？她做这么多年服装生意,有经验,而且是自家人,也信得过。” Li Mu frowns immediately, saying without hesitation: „It is not absolutely good! My Little aunt envy grieving, the business of our family/home cannot give her to handle absolutely!” 李牧当即皱起眉头,毫不犹豫的说道:“绝对不行！我小姨嫉妒心重,咱们家的生意绝对不能交给她来打理！” Father Li is also a face approval: „Wife, I do not mean the Yunlan malicious remarks, her heart was too truly narrow . Moreover, Little Mu also said that what shopkeeper position is most important manages the overall plan ability, you thought that Yunlan does have this ability? On her heart, it is estimated that had not led the subordinate, the subordinate first unable to bear to leave.” 李爸也是一脸赞同:“老婆,我不是说云兰坏话,她心胸确实太狭隘了,而且,小牧也说了,店长这个职位最重要的是管理统筹能力,你觉得云兰有这种能耐？就她那个心胸,估计还没带好下属,下属先受不了走人了。” Li Mu gives the thumbs-up to the father: „Father said right, Little aunt direct PASS falls.” 李牧冲老爸竖起大拇指:“老爸说得对,小姨直接PASS掉。” Father Li also said at this time: „Old Li does not have the right candidate, in countryside, has not read what book.” 李爸这时又道:“老李家是没合适的人选,都在乡下,也都没读过什么书。” Mother Li also sighed: „Xiao Family cannot find out the right person, Little Mu did not say, this candidate must take away Wencheng to take training, must find ahead of time, if outside looks temporarily, what to do if far-fetched, participated to train to throw up one's job may?” 李妈也是叹道:“肖家也想不出合适的人啊,小牧不是说,这个人选是要带去温城参加培训的,得提前就找好啊,要是外面临时找,万一不靠谱、参加完培训回来撂挑子了可怎么办？” Thinks this issue, Li Mu some are unable to start. 一想到这个问题,李牧也有些无从下手。 „I thought that your sister-in-law is good.” “我觉得你弟妹不错。” Father Li quite a while, said such a silent. 李爸沉默半天,说了这么一句。 Mother Li eye immediately one bright. 李妈眼睛顿时一亮。 „Haohao his mother is truly good, my parents so many years, praising her words to say innumerably, words of complaint did not have, she accompanies the bride to her new home Xiao Family to the present, the husband, child and parents-in-law, various aspects managed was very good, Yunshe made money not many, she found a job to do outside, is never willing to idle, my mother mentioned is not good, even if my father who she loved dearly drew cash the subsidy they home, the Haohao mother is not willing to idle.” “昊昊他妈确实不错,我爸妈这么多年,夸她的话说了无数,埋怨的话一句没有,她从嫁进肖家到现在,老公、孩子、公公婆婆,各方面都操持的很好,云设赚钱不多,她就在外面找活干,从来不愿意闲着,我妈一说起她就心疼的不行,就算我爸拿钱补贴他们家用,昊昊妈还是不愿意闲着。” Li Mu recalled that own little uncle mother, behavior and conduct truly is great, has been also filial about grandfather grandmother, is the extremely rare good daughter-in-law, but Li Mu actually does not know, little uncle mother's working ability actually how. 李牧回想自己的小舅妈,为人处世确实是没得说,对外公外婆也一直非常孝顺,是极其难得的好儿媳,不过李牧却不知道,小舅妈的工作能力究竟如何。 When Li Mu said own doubts, Mother Li several points of excited saying: „Wanjia Supermarket just started doing business, your little uncle mother responds to be the seller, this no talent in three months, on group leader to become, one month can have 500-600 Yuan, can take 150 compared with the common seller.” 当李牧说出自己的疑惑时,李妈略带几分激动的说道:“万家超市刚开业的时候,你小舅妈去应聘做销售员,这不才过了三个月,就成小组长了,一个月能有个500-600块钱吧,比一般的销售员能多拿一百五。” Li Mu nods, the little uncle mother's moral behavior does not have the issue, to work earnestly and also trustworthy, the relations with Mother is also good, as for professional ability, although is a group leader unable to manifest anything in the supermarket, but many can also show that sells in the supermarket, her ability is to surpass most people, said again before the employment, must train after the headquarters, believes that little uncle mother after being trained, can be competent this work. 李牧点点头,小舅妈的人品没问题、做事认真而且也信得过,跟妈妈的关系也不错,至于业务能力这一块,虽然在超市做个小组长也不能体现什么,但多少也能证明在超市销售里,她的能力是超过大多数人的,再说上岗之前还要经过总部培训,相信小舅妈在接受过培训之后,能够胜任这个工作。 The little uncle family condition is not quite good, if the little uncle mother can make in the future the position of shopkeeper, to their family of three is also a big improvement. 小舅的家庭条件也不太好,小舅妈如果能做未来店长的职位,对他们一家三口也是个不小的改善。 Li Mu pats the thigh immediately: „Ok, after waiting for the corporation to examine and approve to pass, mother goes to chat with the little uncle mother.” 李牧随即一拍大腿:“行,等总公司审批通过之后,妈就去跟小舅妈聊聊吧。” --- --- PS: Tomorrow is the lunar New Year's Eve, ahead of time wish everyone Happy New Year . 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