After new century, the domestic movie and TV business development is quite swift and violent, forms the large-scale industries.. шщш. 进入新世纪之后,国内的影视业发展极为迅猛,形成规模庞大的产业。。шщш. …… …… …… …… …… …… The renewal is quite quick. 更新好快。 By 2014 time, domestic-made including being in harmony TV Series, the output was over 20000 volumes, ranked first in the world, market competition ‚stirring up’ fierce, was the average person not unimaginable. 到2014年的时候,国产包括合拍的电视剧,产量超过了20000集,位居世界第一,市场竞争之‘激’烈,是一般人所无法想象的。 But television station self-made nevertheless purchases the TV Series program, the film title tail leader and among ‚inserting’ through the advertisement that broadcasts recoups the cost to make the profit, the viewing ratio is to manifest the most important criterion of advertisement value, the viewing ratio investigation naturally becomes the essential flow. 而电视台无论是自制还是购买电视剧节目,都是通过片头片尾和中间‘插’播的广告来收回成本实现盈利,收视率是体现广告价值的最重要标准,收视率调查自然成为必不可少的流程。 In period that the past television advertisement benefit rose dramatically doubled and re-doubled, the domestic television program viewing ratio survey once reached more than ten, because did not have the fixed standard, in addition camera ‚exercise’ did with inside story ‚junction’ is easy to emerge one after another incessantly, therefore presented ‚mixing’ ‚chaotically’ the disorderly aspect. 在过去电视广告效益成倍暴增的时期,国内的电视节目收视率调查机构曾经多达十几家,由于没有固定的标准,加上暗箱‘操’作和内幕‘交’易层出不穷,因此呈现出‘混’‘乱’无序的局面。 Aptitude that some organizations even have no, dares openly to manufacture the viewing ratio the charts (of best-sellers) list. 有些机构甚至都没有任何的资质,也敢堂而皇之地制作出收视率排行榜单。 Market ‚chaotic’ shape makes the country have to intervene, was coordinated related section ‚gate’ to form new apparent distance Company by the Radio and TV Bureau jointly, depended on oneself powerful platform advantage, ‚gate’ was responsible for the viewing ratio investigation of television program specially. 市场的‘乱’象让国家不得不出面进行干预,由广电总局牵头联手相关部‘门’组建了新视距公司,依托自身强大的平台优势,专‘门’负责电视节目的收视率调查。 Currently speaking, new apparent distance Company is the only state-owned third party survey, its survey data is the beacon of domestic television media industry, authority ‚nature’ and real ‚nature’ without a doubt. 目前来说,新视距公司是唯一的国有第三方调查机构,它的调查数据就是国内电视媒体行业的指向标,权威‘性’和真实‘性’毋庸置疑。 «Autumn in My Heart» simultaneously in Haijin Tv and WeChat video network first broadcast, the first volume in the selection and broadcast number of WeChat video is 1.4 million +, falls behind WeChat self-made play «Sweetheart Big President» greatly 7 million +. 《蓝‘色’生死恋》同时在海津卫视和飞讯视频网首播,第一集在飞讯视频的点播数是140万+,大大落后于飞讯自制剧《甜心大总裁》的700万+。 However such data contrast, in the influence of show business community industry is actually very small. 但是这样的数据对比,在圈内业界的影响力其实是很小的。 The reason is simple, this platform is the WeChat video own, so long as it wants, do not say 7 million, even if 70 million selection and broadcast numbers can also handle with ease. 原因非常简单,这个平台就是飞讯视频自家的,只要它愿意,不要说700万,哪怕是7000万的点播数也能轻松搞定。 Even if the festival of Taiheidai ‚exercise’ is quite high. Adds the point cloud data to oneself is also very normal matter. 就算是大平台的节‘操’还比较高。给自己加点数据也是很正常的事情。 If really the introduction play of low cost has pressed the self-made play of high investment, that really became the joke! 真要是低成本的引进剧压过高投资的自制剧,那就真的成笑话了！ Therefore the data of selection and broadcast number may look, actually cannot take seriously completely. 因此点播数的数据可看,却是不能完全当真。 Chen Fei'er nevertheless Lu Chen. Including Gande brothers movie industry, will not take seriously. 无论是陈菲儿还是陆晨。包括乾德兄弟影业,也不会当真。 The net broadcast the copyright to sell. The height of selection and broadcast number had nothing to do with the income of three parties, the WeChat video has not signed with the Gande movie industry to betting the agreement, even if were the first day broken hundred million also makes less than the multi- one cent. 网播版权已经卖出去了。点播数的高低就跟三方的收入无关了,飞讯视频跟乾德影业可没有签对赌协议,哪怕是首日破亿也赚不到多一分钱。 Words that insisted on speaking, the result height was influential to next new Episode. 硬要说的话,成绩高低对下一部新拍的剧集有影响。 But the viewing ratio rank of new apparent distance Company announcement, that is completely two matters, the influence surface of this viewing ratio height was enormous, relates to everyone's interests. 而新视距公司公布的收视率排行,那完全是两回事了,这个收视率高低的影响面极大,关系到所有人的利益。 0.22%! 0.22%！ Decides to step in the film and television circle from Lu Chen, and starts as the cornerstone by «Autumn in My Heart». He to the significance that the TV Series viewing ratio represents, some very thorough understanding, has gone through many materials. 自陆晨决定涉足影视圈,并且以《蓝‘色’生死恋》作为基石开始。他对电视剧收视率所代表的意义,已然有了非常深入的了解,查阅过不少的资料。 As a rule, did not have star big to ally and not have the new opera of large amount of money hype, the viewing ratio of first broadcast to achieve 0.1% to succeed even, had the capital that continued to survive. 通常来说,一部没有明星大咖加盟、没有巨资炒作的新剧,首播的收视率能达到0.1%就算是成功了,有了继续生存下去的资本。 «Autumn in My Heart» this TV Series, the only major suit is Chen Fei'er, this signboard really helps «Autumn in My Heart» saved greatly the publicity expenses. 《蓝‘色’生死恋》这部电视剧,唯一的大牌就是陈菲儿,她这块招牌真的帮《蓝‘色’生死恋》省下了大把的宣传费。 But Chen Fei'er after all is song world Heavenly Queen / days later, rather than the movie queen, she sentiment in the network is extremely high. The rallying point in traditional television screen wants the makes one without doubt. 但陈菲儿毕竟是歌坛天后,而不是影后,她在网络上人气极高。在传统的电视屏幕里的号召力无疑要相形见拙。 Therefore initially Beijing TV Station nevertheless Zhedong Television station, to the pricetag that «Autumn in My Heart» asks for not high- rookie new opera can Kamioodai very be lucky, how many but also wants? 因此当初无论是京城电视台还是浙东电视台,给《蓝‘色’生死恋》开出的价码都不高-新人新剧能上大台就很幸运了,还想要多少？ Afterward including Haijin Tv that discussed. The given single Ji price is not also high, but in addition to betting agreement. 包括后来谈成的海津卫视。给的单集价同样不高,只不过加上了对赌协议。 But in this agreement, the reward beginning is the domestic average viewing ratio 0.25%! 而这份协议里面,奖励的起点是国内平均收视率0.25%！ Said immodestly, Haijin Tv does not think «Autumn in My Heart» can meet such requirements. 不客气地说,海津卫视也不认为《蓝‘色’生死恋》能够达到这样的要求。 Not is only Haijin Tv, the Gande movie industry to some «Autumn in My Heart» viewing ratio also estimates, the first broadcast was 0.15%-0.18%, the complete 20 volumes of domestic average overall viewing ratios can achieve 0.18%-0.20% are the victories. 不但是海津卫视,乾德影业内部对《蓝‘色’生死恋》的收视率也有个预估,首播是0.15%-0.18%,全部20集的国内平均总收视率能达到0.18%-0.20%就是胜利。 The new first volume viewing ratio, really came as a surprise to most people. 刚刚出炉的首集收视率,真的出乎了绝大多数人的预料。 According to the recent apparent distance Company most recent data, «Autumn in My Heart» depends upon 0.22% viewing ratio. Ranks the 6 th in same type TV Series, ranks 11 in all domestic-made TV Series that the same day broadcasts. 按照新视距公司最新公布的数据,《蓝‘色’生死恋》依靠0.22%的收视率。在同类型电视剧里排名第6位,在同日播出的所有国产电视剧里面排名11位。 Quite bright eye! 相当的亮眼！ Lu Chen was very naturally happy. Very a little delighted feeling. 陆晨自然很高兴。很有点喜出望外的感觉。 Jokes aside, his recent pressure is big. 说真的,他最近的压力并不小。 This TV Series can be born. Lu Chen made very big effort, is he marches important taking advantage of film and television circle, if frustrated, then the attack without doubt is very serious. 这部电视剧能够诞生。陆晨付出了很大的心血,也是他进军影视圈的重要依仗,如果出师不利,那么打击无疑是非常沉重的。 Lu Chen does not fear the setback, he enough also has the capital young, but does not want to be given to look at the joke. 陆晨不怕挫折,他足够年轻也有资本,但绝不想被人给看了笑话。 It is a pity that this is the first volume of viewing ratio, but Chen Fei'er must enter the stage in the third volume, otherwise can be used to hit Jing Yao's face- what does selection and broadcast calculate? Comparing the viewing ratio is swollen-headed! 遗憾的是,这是第一集的收视率,而陈菲儿要在第三集才出场,否则就能够用来打景瑶的脸-点播数算啥？比比收视率再得瑟吧！ The show business community industry regarding the position judgment standard of artist , the movie box office and television viewing ratio is the important indicator. 圈内业界对于艺人的咖位评判标准里,电影票房和电视收视率是重要指标。 What ghost is the selection and broadcast number? 点播数是什么鬼？ Chen Fei'er sees his happy shape in ‚color’, could not bear throw the basin cold water: „Do not cheer too soon, crossed the next week to say again!” 陈菲儿见到他喜形于‘色’,忍不住泼了盆凉水:“你不要高兴得太早,过了下个星期再说吧！” The «Autumn in My Heart» earlier period propaganda ‚flower’ fee/spent is not many, effect nevertheless is very good, particularly the Haijin Tv aspect sings show to move imposingly in the sentiment elder brother who the blog does, attracted a lot of attention. 《蓝‘色’生死恋》的前期宣传‘花’费不是很多,效果还是很不错的,尤其是海津卫视方面在博客搞的情哥翻唱show活动轰轰烈烈,吸引到了大量的眼球。 Therefore first volume and the second volume has the good viewing ratio is not the strange matter, the curiosity of audience had been raised, no matter Episode whether ‚essence’ color, will definitely hold the idea of looking. 因此第一集和第二集有不错的收视率并不是什么奇怪的事情,观众们的好奇心已经被提了起来,不管剧集是否‘精’彩,肯定都会抱着看一看的想法。 Crossed these two volumes, next week continues to broadcast third volume and the fourth volume, can manifest the true viewing ratio. 过了这两集,下个星期继续播第三集和第四集,才能体现出真正的收视率。 Lu Chen understands that this truth, nods. 陆晨明白这个道理,点了点头。 Next day was also on the night of December 13, «Autumn in My Heart» broadcast the second volume in Haijin Tv. 第二天也就是12月13号晚上,《蓝‘色’生死恋》在海津卫视播出第二集。 The WeChat video network broadcast synchronously. 飞讯视频网同步播出。 By 14 th noon, new apparent distance Company official website home page the charts (of best-sellers) renovates again. 到14号中午,新视距公司官方网站首页排行榜再次刷新。 «Autumn in My Heart» ranks in same type TV Series jumps to 3 rd suddenly, the viewing ratio 0.26%! 《蓝‘色’生死恋》在同类型电视剧里排名陡然跃升到第三位,收视率0.26%！ By same day 12 : 00, the total selection and broadcast number of WeChat video network was 8 million +, although greatly was backward in «Sweetheart Big President» 20 million + selection and broadcast number, but in fact the disparity between both reduced. 截至当天12点,飞讯视频网的总点播数是800万+,虽然还大大落后于《甜心大总裁》2000万+的点播数,但实际上两者之间的差距缩短了很多。 This result, makes many people accidental/surprised and shocking, envy... even not dare to believe! 这个成绩,也让很多人意外、震惊、嫉妒...甚至是不敢置信! Capital City, new times art campus. 京城,新时代艺术园区。 The Baolong movie industry, in the office of film and television manufacture section, deputy director Zhu Minghe looks at the computer screen. 宝龙影业,影视制作部的一间办公室里,副经理祝明河看着电脑屏幕。 His face ‚color’ ‚Yin’ clear uncertain. 他的脸‘色’‘阴’晴不定。 «Autumn in My Heart»: 0.26% / 0.24% / 003 / 009 《蓝‘色’生死恋》:0.26%/0.24%/003/009 Row of red ‚color’ the data, punctures his eye to hurt. 一排红‘色’的数据,刺得他眼睛疼。 This is «Autumn in My Heart» in the viewing ratio data of new apparent distance, what 1 st is the latest viewing ratio, 2 nd is the average viewing ratio, 3 rd is the same type ranks, 4 th is the domestic-made play ranks! 这是《蓝‘色’生死恋》在新视距的收视率数据,第一位的是最新收视率,第二位是平均收视率,第三位是同类型排名,第四位是国产剧排名！ With the popular words, that is this TV Series viewing ratio is very attractive! 用通俗的话来说,那就是这部电视剧的收视率很好看！ The Zhu Minghe mood was actually passes bad. 祝明河的心情却是糟糕透了。 Zhu Minghe still remembers clearly, at that time Lu Chen had the script to look for him, is how to be rejected by him. 祝明河依然记得清清楚楚,当时陆晨带着剧本来找他,是如何被他拒绝的。 Rejects a script, is the normal work to Zhu Minghe, the request that Lu Chen set is high, he rejected righteously, no one can say that he did wrong. 拒绝一份剧本,对祝明河而言属于正常工作,陆晨提出的要求过高,他拒绝得理直气壮,谁也不能说他做得不对。 Lu Chen provides the script, requests to participate in the investment also holding the post of the actor, but must assign ‚female’ protagonist and director... 陆晨提供剧本,要求参与投资并且担任男主角,还得指定‘女’主角和导演... Puts anyone unable to comply! 搁谁都不能答应啊！ However Zhu Minghe has not thought from the start, Lu Chen assigns ‚female’ protagonist unexpectedly is Chen Fei'er. 但是祝明河压根没有想到,陆晨指定的‘女’主角居然是陈菲儿。 This made him have passive unavoidably, at that time refused Lu Chen not to leave ground, so long as otherwise many ‚junction’ flowed, the situation will be perhaps different, perhaps this TV Series by the Baolong movie industry taking. 这就不免让他有了点被动,当时拒绝陆晨没有留余地,否则只要多‘交’流一下,情况或许就会不同,说不定这部电视剧就被宝龙影业给拿下。 What Zhu Minghe can comfort is in itself, even if ‚female’ protagonist is Chen Fei'er, this metropolis oppressive love piece will not have many market, the viewing ratio is unable to guarantee, has the enormous risk in investment. 祝明河可以安慰自己的是,就算是‘女’主角是陈菲儿,这种都市虐恋片也不会有多少的市场,收视率无法保证,存在着投资上的巨大风险。 He was also tells the colleague like this. 他也是这样跟同僚说的。 This matter was thrown by Zhu Minghe quickly after the brain. 这件事很快就被祝明河抛在了脑后。 However «Autumn in My Heart» actually plunged into his line of sight very much stubbornly, ‚wave’ ‚tide’ the heat on blog ‚gate’ one of the topics, recently greatly hot that «Your Eyes» theme song, sang the show competition... 然而《蓝‘色’生死恋》却很顽固地跳入了他的视线里,‘浪’‘潮’博客上的热‘门’话题之一,最近大热的那首《你的眼睛》主题曲,还有翻唱show比赛... Let Zhu Minghe want to disregard cannot achieve! 让祝明河想要无视都做不到！ Therefore in a disturbed suffering, he starts to watch this TV Series reception. 于是在一丝忐忑的煎熬之中,他开始关注这部电视剧的收视情况。 First volume 0.22%, the second volume 0.26%! 首集0.22%,第二集0.26%！ Such result makes Zhu Minghe very speechless, felt that own face is a little burning. 这样的成绩让祝明河很是无语,感觉自己的脸都有点火辣辣的。 Although does not want to acknowledge, but the professional experience told him, «Autumn in My Heart» had the possibility fire very much. 虽然很不想承认,但职业的经验告诉他,《蓝‘色’生死恋》很有可能火。 The mystery lies in the second volume compared to the first volume of 0.04% promotion. 奥妙就在于第二集相对于第一集的0.04%的提升。 Do not despise 4/10000 increase, the significance that it represents is, this TV Series successfully retains a large part of audience, making them be willing to continue to watch, is omen that broadcasts hotly. 别小看万分之四的增加,它所代表的意义在于,这部电视剧已经成功地留住了很大一部分的观众,让他们愿意继续收看,是热播的前兆。 Otherwise as a pure new opera, the second volume of viewing ratio falls is the universal phenomenon! 否则作为一部纯新剧,第二集收视率下跌才是普遍的现象！ Most makes Zhu Minghe feel what palpitation is, «Autumn in My Heart» first volume and the second volume, true male ‚female’ leads has not arrived, as song world Heavenly Queen / days later Chen Fei'er of this play biggest selling point, must present in third volume of! 最让祝明河感到心悸的是,《蓝‘色’生死恋》的第一集和第二集,真正的男‘女’主角都还没有登场,作为该剧最大卖点的歌坛天后陈菲儿,要在第三集里亮相！ He is very clear, without the accident/surprise, " Autumn in My Heart » third volume of viewing ratio will also promote. 他很清楚,如果没有意外的话,《蓝‘色’生死恋》第三集的收视率还会提升。 Perhaps direct broken 0.3%! 说不定就直接破0.3%了！ Thinks of here, Zhu Minghe cannot bear the irritation in heart. 想到这里,祝明河忍不住心中的烦躁。 He pulled is the tie on neck, controlled the mouse to switch off the page of new apparent distance. 他扯了扯系在脖子上的领带,控制着鼠标将新视距的页面关掉。 What the eyes don't see the heart isn't troubled about! 眼不见心不烦！ However several minutes later, Zhu Minghe turned on the browser merely. 但是仅仅过了几分钟,祝明河又重新打开了浏览器。 This he does not have to visit the new apparent distance official site time again, but input the website of WeChat video. 这一次他没有再登陆新视距官网,而是输入了飞讯视频的网址。 Zhu Minghe knows «Autumn in My Heart» also in the WeChat video player, how therefore he wants to have a look at the selection and broadcast audience regarding " Autumn in My Heart » appraisal, will then sentence this TV Series future viewing ratio trend in advance. 祝明河知道《蓝‘色’生死恋》也在飞讯视频播放,所以他想看看点播观众对于《蓝‘色’生死恋》的评价如何,进而预判这部电视剧的未来收视率走势。 Zhu Minghe at this moment, forgot a point. 此时此刻的祝明河,忘记了一点。 That rejects starting from Lu Chen that moment since him, this TV Series had no relations with him. 那就是自从他拒绝陆晨的那一刻开始,这部电视剧跟他就没有什么关系了。 He actually does not need so to care. 他其实没有必要如此关心。