The group war throws the section, old Cai leads in name, in fact subdivided is 5 independent teams. 集团战投部,老蔡是名义上的领导,实际上细分为五个独立团队。 来 找 你 的 是 张飞 燕 团队, 主要 做 文化 娱乐 传媒 领域 的 投资, 收购 比例 很 高, 阿里 影业 阿里 文学 阿里 体育 等等...... …… Zhang Fei yan team is not very good to speak, the style is quite strong. 张飞燕的团队不是很好讲话,风格比较强势。 Because Ali's principal work is too strong, the war throws and banking department in fact is not the equal relations, the business has the leading power. 但是因为阿里的主业太强,战投部和业务部实际上不是平等的关系,业务有主导权。 What your company docking is the Taobao live broadcast, therefore in the next several years, truly what needs to hit the relations are the Taobao head, the present is Zhang Yong, in the next two years may be Jiang Fan...... 你们公司对接的是淘宝直播,所以在未来几年内,真正需要打好关系的是淘宝负责人,现在是张勇,明后年可能是蒋凡…… Naturally, by your present position, cannot reach Old Zhang little Jiang, needs to try hard again, makes first year uni some scale...... 当然,以你现在的咖位,够不着老张小蒋,需要再努努力,把规模做大一些…… Right, the Taobao live broadcast is an idle chess, the nature that earlier attempts is very thick. 对了,淘宝直播是一步闲棋,前期尝试的性质很浓。 Zhang Yong too has not attached great importance, but very attention, this is a good opportunity! 张勇没有太重视,但是非常关注,这是一个好机会！ If your Royal Court Entertainment can help make some result, that can definitely enter the upper-level line of sight...... ” 你们王庭娱乐要是能够帮忙做出一些成绩来,那就肯定能够进入上层视线……” Brother Dog beautiful has turned. 狗哥已经美翻了。 The inside story of rank, is not industry top big shot, where on knows? 介种级别的内幕,不是行业顶级大佬,上哪儿知道去？ Ahri and Tencent that team especially will soon start to negotiate, whose and what style and internal evaluation result, Big Shot Shen unintentional but actually comes out many. 尤其是即将开始谈判的阿狸、疼讯团队,都有谁、什么风格、内部评估结果,沈大佬有意无意的倒出来好多。 Naturally, big shot is not but actually, has also been cancelling two occasionally. 当然,大佬并不是一直在倒,偶尔也勾两句。 „Yeah, about the e-commerce live broadcast that Taobao does, how do you see? Isn't easy with the Taobao cooperation?” “哎,关于淘宝搞的电商直播,你是怎么看的？和淘宝合作不容易吧？” This performance time, Eldest Young Wang not polite. 该表现的时候,汪大少没客气。 The scene tax can raise a mouth simply, big shot definitely have several, refers to erratically looks profoundly, Wang Yan placed in the main proof content the factor of person. 场景赋能简单提一嘴,大佬肯定有数,指不定看得更深刻,汪言把主要论证内容放在了人的因素上。 „ Looks from higher angle downward, the key of e-commerce live broadcast lies in the current capacity. “从更高的角度向下看,电商直播的关键在于流量。 The current capacity flooding irrigation, must have the echo. 流量漫灌,必有回响。 However the issue is, how can let the current capacity in the big level with the cost coupling, docks with the effective demand in the small level. 但是问题在于,怎么样才能让流量在大的层面上与成本耦合,在小的层面上与有效需求对接。 Top and bottom, inside and outside, unifies completely, is a good business model, the current capacity is meaningful. 上、下、内、外,全部统一起来,才是一个好的商业模式,流量才有意义。 Therefore stands below of e-commerce live broadcast looked upwardly, what I see is the person. ” 所以站在电商直播的下面向上看,我看到的是人。” „Wait!” “等等！” Shen Nanpeng was interested, impatient stopping. 沈南鹏太感兴趣了,迫不及待的叫停。 „Standing that Little Wang you said looks below, what is that?” “小汪你说的站在下面看,那是什么？” Eldest Young Wang shows a faint smile: „Below of e-commerce live broadcast, naturally is the show field live broadcast.” 汪大少微微一笑:“电商直播的下面,当然是秀场直播。” „Un?!” “嗯？！” „One is to sell the show draws big brother, one is to sell the goods, you thought that doesn't have the relation?” “一个是卖骚拉大哥,一个是卖货,您觉得没联系是吧？” „You continue, making me think......” “你继续,让我想想……” Wang Yan leisure is setting at variance, few words, the essence of live broadcast is obvious. 汪言慢条斯理的解构着,寥寥几句话,直播的本质昭然若揭。 „ Male anchor feigns madness and plays dumb, acting cool to presume on seniority, female main broadcasts to install to sell to sprout/moe and install to sell the show purely greatly, is meeting the need of audience essentially. “男主播装疯卖傻、装逼卖老,女主播装纯卖萌、装大卖骚,本质上都是在满足观众的需求。 That demand is, quite vulgar, comparison shallow layer that the comparison is released externally. 那种需求是比较外放的、比较庸俗的、比较浅层的。 However is not completely so. 然而不完全是如此。 Some outstanding female main broadcast, remains pure and incorruptible, but still many big brother support ; 有些优秀的女主播,洁身自好,但仍然有很多大哥支持; Some outstanding male anchor, write freely, loyal fan several thousands. 有些优秀的男主播,嬉笑怒骂,铁粉数千。 Because they start to unearth the fan deep level demand, no longer stays in the surface. 因为她们开始挖掘粉丝的深层次需求,不再停留于表面。 You looked, emotion anchor and broadcasting station anchor have the means of livelihood in the same old way. 您看,情感主播、电台主播照样有活路。 Even some audience, at first by the current capacity depending on binding, the original intention are not liking the live broadcast, was actually temporarily stopped by some big anchor, finally transformed as the user...... this creates the demand of audience. 甚至有一些观众,最初只是被流量挟裹着进来,本意并不喜欢直播,却被某个大主播截留下来,最终转化为用户……这是创造出了观众的需求。 Is the e-commerce live broadcast compared with show field live broadcast advanced, where high? 电商直播比秀场直播高级,高在哪儿呢？ Comes up, you must unearth the demand of buyer. 一上来,你就必须挖掘出买家的需求。 Even every so often, you must depend on your strength to create the demand of buyer. 甚至很多时候,你要靠自己的力量去创造出买家的需求。 Then, does both essential difference, exist? 那么,两者本质上的区别,存在么？ No matter what type live broadcast, is always a same matter. ” 不管什么类型的直播,从来都是同样的一件事。” „Wonderful ah!” “妙啊！” The start that Big Shot Shen can not help applauds. 沈大佬情不自禁的开始鼓掌。 Must say agolden saying can make a deaf person shock, that definitely was. 要说振聋发聩,那肯定是过了。 However Big Shot Shen regarding the research of live broadcast industry, but stays in the market size, the prospective profit in the quite big levels, is not very thorough. 但是沈大佬对于直播行业的研究,只是停留在市场规模、盈利前景等比较大的层面上,不够深入。 After all the energy is limited, he does not have the time not to need to study deeply. 毕竟精力有限,他没有时间也没有必要去研究得那么深。 Therefore, the Wang Yan's analysis has powerful inspirational, is very convincing. 所以,汪言的分析是具备强大启发性的,很有说服力。 At least, Big Shot Shen has not thought that the cornerstone of Taobao live broadcast seems like very vulgar show field live broadcast unexpectedly. 最起码,沈大佬就从来没有想过,淘宝直播的基石居然是看上去就很庸俗的秀场直播。 Wang Yan thought. 汪言想到了。 And has used this point, strove for many advantages in the cooperation. 并且已经利用这一点,在合作中争取到了很多的优势。 „ Our Great Stomach King eating and broadcasting change professions to sell between -meal snack, basically is the seamless transformation. “我们的大胃王吃播转行去卖零食,基本是无缝转化。 Naturally, Mizi and A'Dai not too good, the Taobao live broadcast needs to eat incessantly, needs to chat, therefore Ling Girl and Dagang are very appropriate. 当然,密子和阿呆不太行,淘宝直播不止需要吃,更需要聊,所以铃丫、大刚就很合适。 Dances anchor to change professions to sell the clothing, not too good. 跳舞主播转行去卖服装,也不太行。 However our anchor named Gao Ya, she most is good at selling itself. 但是我们有一个叫做高雅的主播就可以,她最擅长卖自己。 Makes e-commerce anchor, is actually very simple. 做电商主播,其实挺简单的。 You are good at selling itself either specially, either has the strong instigation strength, either has remarkably, but outstanding aesthetic...... 你要么特别擅长推销自己,要么有强大的煽动力,要么有卓越而优秀的审美…… In the final analysis, is to hit quickly quickly. 归根结底,是要以快打快。 The e-commerce live broadcast cannot accommodate leisurely your promotes the list, therefore the luxury sale in reality instead does not do well the Taobao live broadcast, PK anchor and non- mainstream of internet celebrity all day gesturing, instead is very easy to have the audience. 电商直播容不得你慢条斯理的去促单,所以现实中的奢侈品销售反而干不好淘宝直播,整天舞舞扎扎的PK主播、非主流网红,反而特别容易有受众。 In this new domain, our Royal Court Entertainment has prepared all kinds. 在这个新领域里,我们王庭娱乐已经做好了各种各样的准备。 Taobao aspect, initial time keeps aloof, thinks that has the current capacity to have all, the initiative in their hands, picks to us. 淘宝方面,最初的时候高高在上,以为有流量就有一切,主动权在他们手里,对我们挑三拣四。 Afterward, after wearing, I made them face up to brass tacks —— finally 后来,经过一番磨合,我让他们终于正视到一个基本事实—— A same matter, the different people do, the result is entirely different. 同样的一件事,不同的人去做,结果截然不同。 The e-commerce live broadcast eventually live broadcast, the core element is anchor, the auxiliary condition is the current capacity. 电商直播终究还是直播,核心要素是主播,补充条件才是流量。 Similarly does not have under the premise of current capacity, good anchor, she still to display strongly compared with trash anchor. 同样没有流量的前提下,好主播,她仍然会比垃圾主播表现强。 The similar current capacity irrigation, good anchor to sell 10 times of effects immediately. 同样的流量灌溉,好主播马上能够卖出十倍的效果。 But our Royal Court Entertainment, specialized production good anchor. ” 而我们王庭娱乐,专业生产好主播。” Talked about here, Wang Yan pursed the lips to smile, the attitude was not high-profile, even a little acted with constraint, actually showed one indescribably proudly and domineering. 讲到此处,汪言抿嘴笑笑,态度并不张扬,甚至有点矜持,却透出一股无法形容的傲然和霸气。 Finally, superficial a few words, make the summary to the Big Shot Shen issue. 最后,浅浅淡淡的一句话,对沈大佬的问题做出总结。 „......, therefore, the cooperation is very happy.” “……所以,合作还挺愉快的。” pā, pā, pā! 啪、啪、啪！ Shen Nanpeng applauds heartfeltly, and raises glass on own initiative: „Splendid! When floats Big White! Come, Little Wang, Brother Shen wishes your trial operations all smooth!” 沈南鹏由衷鼓掌,并且主动举杯:“精彩！当浮一大白！来,小汪,沈哥预祝你们的试运营一切顺利！” Cheers, retaliates, Wang Yan restraining point, one such as beginning. 干杯,回敬,汪言收敛锋芒,一如初来。 However Big Shot Shen had let loose thoroughly, all over the country, chatting of enjoying oneself to the full. 但是沈大佬已经彻底放开了,天南海北,尽兴的聊。 Ali, Tencent, drop drop, beautiful Group and headline...... 阿里、疼讯、滴滴、美团、头条…… Various industry inside story intense rivalries, did not say that but actually bottom falls, at least establishes an explicit upper-level domain to Wang Yan. 各种行业内幕恩怨情仇,不说倒个底儿掉,至少是给汪言建立起一个明确的上层版图。 Wang Yan has not thought that chatted one time, can bring the so huge harvest to oneself. 汪言从来没有想过,一次聊天,能够给自己带来如此巨大的收获。 big shot eventually is big shot, tsk tsk! 大佬终究是大佬,啧啧！ Arrived finally, guests and hosts having a good time, Shen Nanpeng proposed his request —— finally 到最后,宾主尽欢,沈南鹏终于提出他的要求—— „I hope that can the first time participate in the growth of Royal Court Entertainment, the specific condition makes the following person discuss slowly, Little Wang you took a stand to me, is willing to accept the investment of Sequoia?” “我希望能够第一时间参与进王庭娱乐的成长中,具体条件让下面人慢慢谈,小汪你就给我表个态,愿不愿意接受红杉的投资？” The Shen Nanpeng flashing eyes, five points of feeling of being drunk, has not affected. 沈南鹏目光炯炯,五分的醉意,并没有丝毫影响。 Even, because drinks enjoys oneself to the full and chats happily, and many one part to exert its utmost. 甚至,因为喝得尽兴、聊得开心,而又多出一份势在必得。 But Eldest Young Wang? 而汪大少呢？ Searches for the treasure to dig the crisp, small hoe throws, changed that Shenhao. 挖宝挖到爽,小锄头一扔,又变回了那个神豪。 „Royal Court Entertainment is not short of money at present, naturally, if must start financing, Sequoia Capital certainly is our guests.” “王庭娱乐目前并不缺钱,当然,如果要开启融资,红杉资本一定是我们的座上宾。” Shakes the head and sighs, Shen Nanpeng did not have idea. 摇摇头、叹口气,沈南鹏没辙了。 Said, Liu Qiangdong and Ma Yun are not so difficult to do in the past! 讲真,刘强冬和马雲当年都没这么难搞！ Eldest Young Wang smiled with ease: „They have the opponent, I do not have.” 汪大少轻松的笑了:“他们有对手,我没有。” Yes, issue in this. 是的,问题就在这。 Wang Yan must act was too quick, before the live broadcast first year opens, Royal Court Entertainment in the way of dimensionality reduction attack, a series high-end market, has established the absolute popularity, the influence and financial capital tertiary barrier. 汪言得动作太快了,在直播元年开启之前,王庭娱乐就已经以降维打击的方式,一统高端市场,建立起绝对的知名度、影响力、财务资本三重壁垒。 Puts for three years later, Royal Court Entertainment present scale possibly anything is not. 放到三年后,王庭娱乐如今的规模可能啥也不是。 Put the present, the full house could not find an opponent. 放到现在,满场找不到一个对手。 Managing you are Ahri or Sequoia, wants to enter the arena at the 3,000,000,000 estimate value? 管你是阿狸还是红杉,想以30亿估值进场？ Sorry, I, need and want! 对不起,我、不、需、要！ Shen Nanpeng makes extraordinary painstaking efforts to be out personally, still cannot the flickering lame little friend, at heart unavoidably disappointed, attitude actually as before atmosphere. 沈南鹏苦心孤诣亲自下场,仍然未能忽悠瘸小朋友,心里难免失望,态度却依旧大气。 „hā hā, respects the young ah...... well, that treats as to become friends, when you are willing to discuss, Sequoia certainly in!” “哈哈,后生可畏啊……好,那就当做交个朋友,等你愿意谈的时候,红杉一定在！” Wang Yan bows, both hands shake hand: „Thank the instruction of Chief Shen, today harvests many, I delivered you.” 汪言躬身,双手去握手:“感谢沈总的教诲,今天收获很多,我送您。” Shen Nanpeng naturally is useless he to deliver, pinches the time to retreat, goes to another banquet. 沈南鹏当然没用他送,掐着时间撤退,去赴另一场宴会。 Wang Yan kept a while, stands before the window, looks silently to below Huangpu River. 汪言多留了一会儿,站在窗前,默默望向下方的黄浦江。 Long time, shakes the head smiles. 良久,摇头一笑。 ******** ******** Said loudly: Am I big?! 大声说:我大不大？！ This chapter wrote difficultly, 16 hours have not left the seat. 这章写得太难了,16个小时没离开过座椅。 Deeply is too too shallow is inappropriate, installs to shrink not to the taste. 太深太浅都不合适,太装太缩都不对味。 This. 就这样吧。