The status, position and resources were not coordinated, said that pointless, the condition pounded, drew a cake again, was similar. 身份、地位、资源太不对等,说多了没意义,条件砸下去,再画个饼,也就差不多了。 The so-called work room 30 stockholder's rights, are about actually equal to signing anchor, is divided to 30 gifts. 所谓的工作室30股权,其实约等于签约主播,给30礼物分成。 Huang Wei roughly understands the cooperation program, displays a little puzzled. 黄薇大致明白了合作内容,表现得有点纠结。 „Chief Wang, actually we also want to invest part......” “汪总,其实我们自己也想投资一部分……” „Your that several can million do?” “你们那几百万能干嘛？” eldest young cannot help laughing: „ The present is hundred people of teams serves 30 many anchor, then branches out high , likely is dozens people serves head anchor, each month wages, social security and transportation, brush list, drainage and other disbursements to by the million idea. 大少哑然失笑:“现在是百人团队服务三十多个主播,接下来分出高下,很可能是几十人服务一个头部主播,每个月的工资、社保、交通、刷单、引流等支出都要以百万计。 company is not short of money does not lack the current capacity, lacks has anchor of rich e-commerce experience. 公司不缺钱不缺流量,缺的是有丰富电商经验的主播。 Therefore your money are unimportant, more importantly you. 所以你们的钱不重要,重要的是你本身。 However you also do not have to be able to discuss that importantly the degrees of more condition, you have not proven yourselves, we can actually fill new internet celebrity with the current capacity at any time hardly. 然而你又没有重要到可以谈更多条件的程度,你们尚未证明自己,我们却可以随时用流量硬灌出一个新网红。 Understood? 明白么？ I am willing to you a work room quota, on the one hand appreciates your sentiments, on the other hand favors your tenacity. 我之所以愿意给你们一个工作室名额,一方面是欣赏你们的感情,另外一方面是看好你们的坚韧。 anchor that Royal Court comes out, still a work room quota does not have, must spell to be good by the result. 王庭内部出来的主播,至今一个工作室名额都没有,要靠成绩拼出来才行。 But you can actually obtain the clothing category directly, a current capacity second guarantee. 而你却可以直接得到服装大类,流量第二名的保证。 Therefore this, ok? ” 所以就这样,好吧？” The Huang Wei couple look at each other in blank dismay, difficult nod: „Good......” 黄薇两口子面面相觑,艰难点头:“好……” The current capacity in others hands, the resources incline of Taobao also in others hands, can only certainly be good. 流量在人家手里,淘宝的资源倾斜也在人家手里,当然只能好。 However the condition was very actually loose. 不过条件其实很宽松了。 The investment is Royal Court Entertainment leaves, so long as she live broadcast can attain 30 net profits, does not delay sells the clothes, is white collect to an opportunity. 投入全是王庭娱乐出,她只要直播就能拿到30的净利润,又不耽误卖自家衣服,算是白捡到一个机会。 Braces oneself oneself to do the live broadcast to sell the goods, is not, but is the performance-to-price ratio is too low. 硬着头皮自己去搞直播卖货,不是不可以,而是性价比太低。 Is the Taobao business, clearer current capacity inclined importance. 越是淘宝商家,越明白流量倾斜的重要性。 The shop does not have the exposure dead, is the live broadcast so? 店铺没有曝光就会死,直播又何尝不是如此？ Therefore, this was good. 所以,这就挺好了。 „ I was impolite with you, contract tomorrow brings in the morning, ahead of time asked an attorney to prepare, the detail can discuss. “那我就不和你们客气了,合同明天上午拿来,提前叫个律师准备着,细节都能谈。 After signing, we were the whole families, slowly the place got down, you will discover, the opportunity of life had, but I was one never let the leader who the person on one's own side suffered a loss. ” 签约之后我们就是一家人了,慢慢处下去,你们就会发现,人生的机会有很多,而我是一个从来不让自己人吃亏的领导人。” The chicken soup sprinkles, a pie picture, perfect conclusion. 鸡汤一洒,大饼一画,完美收尾。 Mr. and Mrs. Huang Wei is very excited: „We believe your moral behavior!” 黄薇夫妇十分激动:“我们相信您的人品！” That, upholding justice of God Wang, the whole nations believe. 那确实,汪神的仗义,全国人民都相信。 ...... …… Little Guan delivers the husband and wife two people, in the conference room is only left over Wang Yan and Chu Xin, finally has the opportunity to stretch to stretch. 小关去送夫妻二人,会议室里只剩下汪言和初新,终于有机会抻个懒腰。 ah ~ hey ~ 啊~噫~ kā bēng kā bēng, comfortable! 嘎嘣嘎嘣,舒坦！ Chu Xin little elder sister narrows the eye to look that Wang Yan turns into Doggy from executive, the eye including the happy expression, the pupil light is sparking. 初新小姐姐眯着眼睛看汪言从老总变成狗子,眼含笑意,眸光闪闪亮亮。 Suddenly asks: „Wang Wang, you how around view different ah?” 突然开口问:“汪汪,你怎么前后的说法都不一样啊？” „Which sentence?” Wang Yan is a little ignorant. “哪句？”汪言有点懵。 „You to Zhang Dayi said that does not favor the e-commerce live broadcast, with Huang Wei they said that the e-commerce live broadcast has the future...... to trick greatly!” “你跟张大奕说不看好电商直播,又和黄薇她俩说电商直播有前途……大忽悠！” „ah......” “啊……” Eldest Young Wang cannot help laughing: „What said with the Huang Wei couple was the truth.” 汪大少哑然失笑:“和黄薇两口子讲的是真话。” Before with the Zhang Dayi lecture, was basically perfunctory. 之前跟张大奕讲的,基本是敷衍。 „Why ah?” An issue exits, she cannot bear continue, „what does scene bestow on the energy is?” “为什么啊？”一个问题才出口,她又忍不住继续,“场景赋能又是什么？” Idles being all right, the Brother Dog one strip is giving her to explain simply. 闲着没事,狗哥索性一条条给她解释。 „ You think ah, the beauty scene spread, the clothes scene trades, does between -meal snack scene eat...... the attraction to be much bigger than the picture of Taobao shop? “你想啊,美妆现场涂,衣服现场换,零食现场吃……诱惑力是不是比淘宝店铺的图片大得多？ The previous net buys, compares under the line to shop the biggest flaw, cannot experience commodity attribute actually. 之前的网购,相比线下购物最大的缺陷,就是不能实际体验商品属性。 Now does the live broadcast, anchor can establish the test scene personally, lets the audience three-dimensional feeling. 现在搞直播,主播可以亲自建立试用场景,让观众立体感受。 And can send the barrage exchange at any time, prompt communication. ” 并且可以随时发弹幕交流,及时沟通。” Chu Xin is tilting the head, asked: „Then has not distinguished ah with the infomercial, the infomercial same can achieve. These unattractive entrepreneur, said does not have the issue.” 初新歪着头,又问:“那和电视购物没区别啊,电视购物一样做得到。那些不好看的企业家,讲得没问题。” „That is because lacks internet celebrity!” “那是因为缺网红！” Brother Dog becomes the fervor to rush suddenly. 狗哥突然变得激情澎湃。 „ In the past on women's volleyball team former Coach Chen Zhonghe the television sold the medicine, wasn't in the same old way irritable? “当年女排前教练陈忠和上电视卖药,不是照样火爆？ The so-called current capacity realization potential, aims is internet celebrity! 所谓的流量变现潜力,针对的就是网红！ Shouting that Mizi Ling Girl eating and broadcasting, the barrage blots out the sky each time is greedy, was shouting I must eat. 密子铃丫每次吃播,弹幕都铺天盖地的喊馋,喊着我也要吃。 My first time does the Great Stomach King competition, the silly netizens cannot eat king crab, adjusting the technology of juice studied ten tenths ten. 我第一次搞大胃王比赛,沙雕网友们吃不起帝王蟹,把调汁儿的技术学了个十成十。 This is the huge drive effect! 这就是巨大的带动效应！ Moreover, internet celebrity fan had the intense offer tendency, female main broadcasts to act like a spoiled brat, nouveau riche and simp throw money crazily. 而且,网红的粉丝本来就有强烈的奉献倾向,女主播撒个娇,土豪和舔狗疯狂撒钱。 Male anchor shouted a throat: brothers clash to me! 男主播喊一嗓子:兄弟们给我冲！ The fan group invades. 粉丝团蜂拥而上。 If Dagang brother brings that crowd of loyal fan, shouted did not flush to me, but was ‚buys for me’? 如果大刚哥带着那群铁粉,喊的不是给我冲,而是‘给我买’呢？ If Dagang brother with individual credit endorsement, determined the thing that you buy is the entire net floor price? 如果大刚哥用个人信用背书,确定你们买的东西是全网最低价呢？ Has the possibility, part really wants, another part follows the crowd, finally really sells? 有没有可能,一部分真想要,另外一部分从众,结果真的就卖出很多？ internet celebrity has the current capacity to have fan, however the present realization way were too few. 网红有流量有粉丝,但是现在的变现方式太少了。 Wants the gift to be equal to digging the meat, the scale cannot enlarge. 要礼物等于挖肉,规模放大不起来。 If the sold thing is really cheap, that is equal to yielding profit, is absolutely different. 卖的东西如果真便宜,那等于让利,绝对不一样。 You think, if the scale puts enough in a big way, then has the capital and business further discusses the price , to continue to reduce the purchase cost, in turn can promote the scale impact again...... 你想想,如果规模放到足够大,那么就有资本和商家进一步谈价,继续降低购物成本,反过来又可以再次推动规模效应…… This is a perfect closed loop! 这是一个完美的闭环！ The internet celebrity influence and fan confidence level is the precondition, Taobao provides the payment channel and returned goods channel, the way that the business to yield profit is completed to reduce stock pressure and expanded brand and sprint market share and other goals. 网红的影响力、粉丝的信任度是先决条件,淘宝提供支付通道和退货渠道,商家以让利的方式去完成削减库存压力、扩大品牌知名度、冲刺市场占有率等目标。 Finally fan buys the cheap commodity, anchor attains deducting a percentage, Taobao obtains the current capacity and service fee, the business achieves the strategic target. 最终粉丝买到便宜的商品,主播拿到提成,淘宝得到流量和服务费,商家完成战略目标。 The result wins in every way. 结果是多方共赢。 Only then such business model, supports the Royal Court Entertainment estimate value to go a step further sufficiently! 惟有这样的商业模式,才足以支撑王庭娱乐的估值更进一步！ I am supposing, future head anchor, year of a corresponding commodity that sells billion 800 million should not be the issue. 我估摸着,未来的头部主播,一年卖出十亿八亿的对应商品应该不是问题。 Royal Court Entertainment has dozens head anchor, in several hundred anchor, can the year sells 100 billion, goes to appear on the market to Nasdaq, how many chives shear?! ” 王庭娱乐坐拥几十个头部主播,几百号中部主播,年销售上千亿,到纳斯达克去上市,能割多少韭菜？！” Doggy is high-spirited, the Chu Xin vision is enchanted by. 狗子意气风发,初新目光迷醉。 She a little does not dare to imagine that scene, but Wang Wang is confident, she likes to believe. 她有点不敢想象那种场景,不过汪汪那么有信心,她愿意相信。 „Therefore, actually when first Great Stomach King eating and broadcasting, you have calculated today's transformation?” “所以,其实早在第一次大胃王吃播的时候,你就已经盘算好今天的转型了？” () () little elder sister, you, when I am divine immortal?! 小姐姐,你当我是神仙呢？！ Brother Dog blushes with shame at heart, in continuing acting cool and told the facts hesitant for a half second, finally chose the latter. 狗哥心里十分汗颜,在继续装哔和实话实说之间犹豫了半秒,最后选择了后者。 „ That does not have. “那倒没。 I after the Taobao live broadcast sends in the cooperation invitation, starts to think this issue. 我是在淘宝直播发来合作邀请之后,才开始想这个问题的。 Mizi their eating and broadcasting is a prompt, I used long time to ponder where the live broadcast e-commerce can make, opportunity. 密子她们的吃播是一个提示,我用了很长时间来思考,直播电商可不可以做、机会在哪里。 Thinks through truly overall, decision whole-heartedly, after the Weibo controversy. ” 真正全盘想通,决定全力以赴,是在微博论战之后。” At that time, Wang Yan must read a lot of economic work every day, pondered all kinds of issues. 那时,汪言每天都要看大量的经济学著作,思考各种各样的问题。 How and even included to use own internet celebrity status and Weibo heat degree. 其中甚至包括了如何利用好自己的网红身份与微博热度。 Does not have any miraculous glow flashes, but is well-prepared. 没有什么灵光一闪,而是厚积薄发。 Dug out the business logic of e-commerce live broadcast gradually. 渐渐就抠懂了电商直播的商业逻辑。 Looking from the floor logic, the star is the internet celebrity advanced substitute, the heat degree is higher, the confidence level is bigger, is easier and famous business negotiates. 从底层逻辑看,明星是网红的高级替代品,热度更高,信任度更大,更容易与大牌商家谈判。 Only pitifully, they lack the specialized team, oneself were also not necessarily able to adapt to the sales promotion work. 只可惜,她们缺乏专业的团队,自身也未必能够适应得了推销工作。 Otherwise, Wang Yan also really wants to sign several A-list current capacities. 否则,汪言还真就想签约几个一线流量。 The feasibility has. 可行性是有的。 Once «The Witch» box office explosion, Direct Wang could also be No. 1 character in the entertainment world, can discuss absolutely. 《魔女》一旦票房爆炸,汪导在娱乐圈里也就算得上一号人物了,绝对能谈。 However does not use anxiously. Before Royal Court Entertainment wants appear on the market to shear foreign chives, again enlarges incurs, could shear how many jin (0.5 kg), how could it not be delicious? 不过也不用急。等到王庭娱乐要上市割外国韭菜之前,再放大招,兴许能多割几斤,岂不美滋滋？ Chu Xin does not know that Wang Yan is thinking anything, in any case admire like small ditzy girl. 初新不知道汪言在想什么,反正崇拜得像个小迷妹一样。 „Our Wang Wang was fiercest! Is hungry? What wants to eat? sister treats!” “我们汪汪最厉害了！饿不饿？想吃什么？姐请客！” Brother Dog smiles deliciously, starts to inflate. 狗哥笑眯眯美滋滋,又开始膨胀。 After must arrive is very long, Chu Xin understands, today Eldest Young Wang „lofty aspirations and high ideals” laughable. 要到很久以后,初新才会明白,今天汪大少的“雄心壮志”是有多可笑。 Does head anchor one year sell 1,000,000,000 800,000,000? 头部主播一年才卖10亿8亿？ Do you make with me?! 你跟我闹呢？！ In advance no matter how sentences, today has taken Wang Yan of first step bravely, being doomed to become on the new racetrack big shot. 但是不管预判如何,今天就已经勇敢迈出第一步的汪言,注定要成为新赛道上得大佬。 Moreover, this does not depend upon the external force, Doggy real not empty progresses. 而且,这是不依靠外力,狗子真实不虚的自身进步。 In the future time. 未来可期。