Supermarket as the main marketing channel of beer, but Mara Supermarket by liquor, but reputation big chirp. 超市作为啤酒的主要销售渠道,而玛拉超市又是以酒而名声大噪。 But the liquor is the Mara Supermarket biggest sales volume product. 而酒一直是玛拉超市最大的销量产品。 Because Mara Supermarket in liquor domain is the recognized best channel. 因为玛拉超市在酒这个领域是公认的最好渠道。 Therefore the customer is also willing to go to the Mara Supermarket purchase liquor water. 所以顾客也更愿意去玛拉超市购买酒水。 Last year the beer of Mara Supermarket sell, occupied the entire California 1/3. 去年玛拉超市出售的啤酒,就占据了整个加州三分之一。 It seems like only 33 of market, in fact Mara Supermarket occupies 10 in the market share of supermarket domain is less. 看起来只是市场的33,实际上玛拉超市在超市领域的市场份额才占据十不到。 But the beer occupied 33, but this is the beer. 可是啤酒却占据了33,而这还是啤酒。 Other wines sales volumes are higher, some varieties and brands, even accounted for 90 sales volumes. 其他的酒类销量更高,有些品种和品牌,甚至占了90的销量。 Some especially precious liquor, because the customer is willing to trust Mara Supermarket, therefore the sales volume of precious liquor is very high. 特别是一些名贵酒,因为顾客更愿意信任玛拉超市,所以名贵酒的销量特别高。 Some foreign visitors come California traveling, runs Mara Supermarket to buy several bottles of precious liquor to bring back to the country specially. 有些外国游客来加州旅游,特意跑玛拉超市买几瓶名贵酒带回国。 This also causes these factory small sharp heads to sneak in the Mara Supermarket shelf. 这也导致那些厂家小尖脑袋想要钻进玛拉超市的货架。 But the market share of Mara Supermarket beer sales volume, without other wines are instead many. 而玛拉超市啤酒销量的市场份额,反而没其他的酒类多。 Because the brand of beer, although many big brands, but other supermarkets have. 因为啤酒的品牌虽然有不少大品牌,可是其他超市也有。 Not necessarily must go to Mara Supermarket to buy the beer. 并不一定非要去玛拉超市买啤酒。 However Winnip actually hopes, raises the market percentage of beer through the Chen Zhao beer. 不过惠妮普却希望,通过陈曌的啤酒来提高啤酒的市场销售占有率。 Regarding Mara Supermarket, the source of tourists is the maximum value is. 对于玛拉超市来说,客源是最大的价值所在。 So long as the Chen Zhao beer can make the customer like, and can also provide exclusive, then can raise the beer sale percentage absolutely. 只要陈曌的啤酒能够让顾客喜欢,并且还能独家提供,那么绝对可以提高啤酒销售占有率。 „This I do not have the means that productive forces so many, cannot enhance.” Chen Zhao helpless saying. “这我也没办法,生产力就那么多,提高不了。”陈曌无奈的说道。 Productive forces type of thing, was not Chen Zhao said that the enhancement enhanced. 生产力这种东西,不是陈曌说提高就提高的。 Must enhance the beer productive forces, must have more fermenting tanks, more production assembly lines. 要提高啤酒的生产力,就要有更多的发酵池,更多的生产装配线。 These need to invest more funds. 这些都需要投入更多的资金。 Chen Zhao is rich, is not representative Chen Zhao must money investment in one strange, at present in also not proven industry. 陈曌有钱,可是不代表陈曌要把钱投资在一个陌生的,目前还没有得到证明的产业里。 Even if there is a quite bright prospect, Chen Zhao will still be conducting the small investment ahead of time. 即便有比较明朗的前景,陈曌也会在先期进行小额投资。 If can open the market this year, then Chen Zhao will consider to invest more funds, enhances the productive forces. 如果今年能够打开市场,那么陈曌才会考虑投入更多的资金,提高生产力。 „Chen, you , if no money expansion production, I can lend you.” Winnip really does not want to miss this opportunity. “陈,你要是没钱扩大生产,我可以借钱给你啊。”惠妮普实在是不想错过这个机会。 In her opinion, so long as the Chen Zhao beer quality is good enough, is she expands the Mara Supermarket scale absolutely the sharp weapon. 在她看来,只要陈曌的啤酒品质够好,那么绝对是她扩大玛拉超市规模的利器。 Currently speaking, Mara Supermarket also only has the chain store in California, as well as New York and Washington several ultra-large cities have the branch store, other small and medium-sized towns and cities absolutely do not have the means to cover. 目前来说,玛拉超市还只在加州有连锁店,以及纽约、华盛顿几个超大型城市有分店,其他中小城市根本就没办法覆盖。 But if had the Chen Zhao beer, is opens up territory absolutely pioneer/monarch earth the sharp weapon. 可是如果有了陈曌的啤酒,那么绝对是开疆辟土的利器。 When the time comes she dares to loan massively, then the Mara Supermarket chain store covers entire America. 到时候她就敢大量的贷款,然后玛拉超市连锁店覆盖全美。 Let alone 150,000 tons annual output, even if turns 100 times of her to dislike insufficiently. 别说十五万吨的年产量了,哪怕是翻一百倍她都嫌不够。 150,000 tons also insufficiently supply California local Mara Supermarket. 十五万吨还不够供应加州本地的玛拉超市。 „Winnip, the beer has not produced now, now said these too early.” “惠妮普,现在啤酒都没生产出来,现在说这些太早了。” Chen Zhao decides in any case, first fighting steadily. 反正陈曌是打定主意,第一步稳扎稳打。 Furthermore, Chen Zhao gave Denver the production and operation. 再者说了,陈曌把生产与经营都交给丹佛。 Chen Zhao has the power to propose, rather than goes to about Denver's operation. 陈曌有权力去提议,而不是去左右丹佛的经营。 „Chen, you do not understand to do business, you have this ability, should seize the opportunity, rather than deployment strategy slowly, one year, will make your advantage nothing left, once other beer manufacturers analyze your beer formula, they will also correct.” “陈,你根本就不懂做生意,你有这个能力,就应该把握机会,而不是慢慢的部署战略,一年的时间,会让你的优势荡然无存,一旦其他的啤酒厂商分析出你的啤酒配方,他们也会进行改正。” „They cannot change, did not have the famous name wine also listing big several months, you saw that other factories did produce?” Chen Zhao was not worried. “他们改不了,无名酒也上市大几个月了,你见到其他厂家生产出来了吗？”陈曌一点都不担心。 „Did you really have confidence?” “你真有把握？” „Has.” “有。” „I request all your beer, supplies to Mara Supermarket.” Winnip said. “我要求你的所有啤酒,都供应给玛拉超市。”惠妮普说道。 „I can only say majority.” Chen Zhao said: „My Pengyou Hotel also wants me to supply, my own also restaurant, needs to supply.” “我只能说大部分。”陈曌说道:“我的朋友酒店也要我供应,还有我自己也有一家餐厅,也需要供应。” The Chen Zhao Mary elegant restaurant must supply. 陈曌的玛丽娜餐厅不可能不供应。 „Your own industry I, no matter, the hotel of your friend could not want how much liquor, remaining belonged to me.” Winnip said. “你自己的产业我不管,你朋友的酒店也要不了多少酒,剩下的都归我所有。”惠妮普说道。 „As the matter stands, my beer brand value was restricted.” Chen Zhao said. “可是这样一来,我的啤酒品牌价值就受到限制了。”陈曌说道。 Only supplies to a supermarket, the brand value is unable to display in a big way. 只供应给一家超市,品牌价值就无法发挥到最大。 Even the Chen Zhao too big ambition, wish has not at least let the brand value expansion. 即便陈曌没有太大的野心,至少也想要让品牌价值扩大。 Although Mara Supermarket in California is the big supermarket, but had/left California, the coverage fraction must reduce. 玛拉超市虽说在加州算是大超市,可是出了加州,覆盖率就要降低很多。 „You 150,000 tons output, but also wants the how big brand value?” Winnip flips the supercilious look: „I said that I am willing to invest the expanded output, you do not want.” “你十五万吨的产量,还想要多大的品牌价值？”惠妮普翻了翻白眼:“我都说了,我愿意投资扩大产量,你又不愿意。” „This, I give you head telephone of the beer and sale, you and he discussed that if he nods, I can expand, but most can only expand a time of output again, regarding next year plan, will say next year again.” “这样吧,我给你啤酒生产与销售的负责人电话,你和他谈,如果他点头的话,我可以扩大,不过最多只能再扩大一倍产量,至于说明年的计划,明年再说。” „Good...... I am those words, you need money investment the words, can look for me, now the Mara Supermarket cash is quite ample.” “那好吧……我还是那句话,你需要钱投资的话,可以找我,现在玛拉超市的现金还是比较宽裕的。” The Mara Supermarket operational state was good. 玛拉超市的经营状况太好了。 Did not seem like over the past several years, to scramble for the market almost made her exhausted, let alone the extensive operating, several super supermarket chains, are not Mara Supermarket can contend. 不像是过去几年,为了争夺市场几乎是让她心力交瘁,更别说扩大经营了,几家超级连锁超市,都不是玛拉超市可以抗衡的。 Now is but different, Mara Supermarket depends on the unique liquor culture the expanded influence, therefore now the Winnip energy is very full. 可是现在不一样,玛拉超市靠着独特的酒文化而扩大的影响力,所以现在惠妮普的底气很足。 Reason that does not have the blind expansion, because mainly Winnip does not hope that the stock dilutes are too many. 之所以没有盲目的扩张,主要还是因为惠妮普不希望股份稀释太多。 Moreover the bank impossible to surpass the Mara Supermarket market value over ten times loans to Winnip. 而且银行不可能给惠妮普超过玛拉超市市值十倍以上的贷款。 Naturally, Chen Zhao does not want own brewery to be controlled by others similarly. 当然了,陈曌同样不愿意自己的啤酒厂被别人控制。 Even if this person is Winnip, Chen Zhao also wants to grasp in own hand. 哪怕这个人是惠妮普,陈曌也希望掌握在自己的手中。 Although Winnip is the Fali mother, but now she and talks by a merchant. 惠妮普虽然是法丽的母亲,可是现在她是以一个商人与自己对话。 Chen Zhao reads and kinship, is willing to give the Winnip on the shelf the beer, but Mara Supermarket absolutely is not the only choice. 陈曌是念及亲情,愿意把啤酒交给惠妮普上架,可是玛拉超市绝对不是唯一的选择。 Goes on the market regarding the future, to Chen Zhao was too remote. 至于说将来上市不上市,对陈曌来说还是太遥远了。 Chen Zhao has not considered that remote matter. 陈曌都没考虑那么遥远的事情。 „Grandmother, eats the meat meat.” Little Greene also took a meat to come. “外婆,吃肉肉。”小葛琳又拿了一块肉过来。 Winnip eats the barbecue that Nissan is planting: „Chen, doesn't this type of meat really have the means large-scale supply?” 惠妮普吃着尼桑种的烤肉:“陈,这种肉真的没办法大规模供应吗？” Winnip is very clear, if this type of meat can supply massively, has the how big benefit to Mara Supermarket. 惠妮普很清楚,如果这种肉能够大规模供应的话,对玛拉超市有多大的裨益。 „You see the truffle to put in the supermarket to sell?” Chen Zhao said. “你见过松露放超市里卖的吗？”陈曌说道。 „Has, Mara Supermarket has.” “有啊,玛拉超市就有。” Chen Zhao flips the supercilious look, said that the truffle is unable to plant artificially, that also deceived people. 陈曌翻了翻白眼,都说松露无法人工种植,那也不过是骗人的。 The truffle taste that but the manpower plants truly does not have good of wild truffle, this is unable to deny that truffle that in the supermarket sells, one kilogram is less than 100 US dollars , compared with the truly top truffle, missed did not know many times. 可是人工种植的松露口感确实没有野生松露的好,这是无法否认的,超市里卖的那种松露,一公斤都不到一百美元,和真正顶尖的松露比起来,差了不知道多少倍。 „This may be rarer than the truffle, perhaps I am not richest, but entire America you could not find the second families to eat this type of meat.” Chen Zhao said. “这可比松露还要稀有,也许我不是最有钱的,可是全美你找不到第二户人家能吃到这种肉。”陈曌说道。