Finally, the trademark price buys by 2.5 million US dollars. 最终,商标价格以两百五十万美元买下来。 Generally speaking, a value of trademark, is this trademark one profit for the year about ten times. 一般来说,一个商标的价值,是这个商标一年利润的十倍左右。 However the brand value of mountain beer already because of fading out market, but large scale reduction value. 不过大山啤酒的品牌价值已经因为淡出市场,而大幅度的降低价值了。 2.5 million US dollars therefore, in range that in both sides can accept. 所以两百五十万美元,在双方都能接受的范围内。 The land ownership that is Chen Zhao and Denver most care about putting up a factory that needs. 然后就是陈曌和丹佛最关心的建厂需要的土地归属权。 First is the water that the brewery production needs, needs the Mirror Lake water. 首先是啤酒厂生产需要的水,是需要镜子湖的水。 Therefore definitely cannot be away from Mirror Lake is too far, otherwise. 所以肯定不能距离镜子湖太远,不然的话。 If constructs in the Chen Zhao private land, then all are not a problem. 如果说建在陈曌的私人土地内的话,那么一切都不成问题了。 But Chen Zhao is not willing to put up a factory on own private land similarly. 可是陈曌同样不愿意在自己的私人土地上建厂。 Although the brewery will not have the contamination concern, but Chen Zhao does not like. 虽说啤酒厂不会有污染问题,不过陈曌还是不喜欢。 Therefore Chen Zhao favors buys land near own private land again. 所以陈曌更倾向于在自己的私人土地附近再买一块土地。 The area of this land does not need too in a big way, 20 hectares enough. 这块土地的面积不需要太大,二十公顷就够了。 The difference in putting up a factory land is not big. 在建厂土地方面的分歧就没那么大了。 Dean. Slot's idea is the hope rents certainly the land. 迪恩.斯洛特的想法当然是希望只是租借土地。 Receives in exchange for certain gain sharing of brewery with the land. 或者是用土地来换取啤酒厂的一定利润分成。 But Chen Zhao as well as Denver are want to purchase the land directly. 而陈曌以及丹佛则是想要直接购买土地。 Only then all belongs to Chen Zhao, Chen Zhao can make the absolute decision. 只有所有的一切都归属陈曌,陈曌才能够做绝对的决策。 If although rents the land, the large mountain town government is very difficult to create obstacles for the brewery for this, but still has certain risk. 虽说如果是租借土地,大山镇政府很难为此刁难啤酒厂,可是依然存在一定的风险。 If both sides will have a falling out in the future, the large mountain town government reclaims the land. 如果将来双方闹翻了,大山镇政府收回土地。 Then the brewery must therefore move the factory inevitably, but moves the factory certainly to affect to produce, even is the production suspension, finally affects the brand value. 那么啤酒厂势必要因此迁厂,而迁厂肯定要影响生产,甚至是停产,最终影响到品牌价值。 Chen Zhao is one likes controlling the person in own all. 陈曌是一个喜欢把一切都掌控在自己手里的人。 Present Chen Zhao, no longer is that initially the US, drifts the uncertain person. 如今的陈曌,不再是那个初来美国,漂泊不定的人。 Chen Zhao currently is capable of controlling own all. 陈曌现在有能力掌控自己的一切。 Naturally, Chen Zhao will also only contact these, thing and domain that oneself can control. 当然了,陈曌也只会去接触那些,自己能够掌控的事物与领域。 For example does business, Chen Zhao knows oneself are not the material that do business. 就比如说做生意,陈曌知道自己不是做生意的材料。 Therefore Chen Zhao will not interfere with the production and operation of brewery. 所以陈曌不会去干涉啤酒厂的生产与经营。 However Chen Zhao can determine, the brewery can make money. 不过陈曌是能够确定,啤酒厂可以赚到钱的。 This is Chen Zhao gets involved in this industry the reason. 这才是陈曌涉足这个行业的缘故。 Chen Zhao is not great, does not make the contribution to the large mountain town resident. 陈曌可没有那么伟大,也不是为了大山镇居民做贡献。 In the final analysis, the Chen Zhao goal is very simple, makes money. 归根结底,陈曌的目的都很简单,就是赚钱。 Finally, Chen Zhao bought west Mirror Lake stretch of open land 15 km away, rather than original factory site of choice in brewery. 最终,陈曌买下了镜子湖西面15公里外的一片荒地,而不是选择在啤酒厂的原厂址。 This place Dean. Slot is willing to sell to Chen Zhao with low price, but Chen Zhao also accepted some conditions. 这块地迪恩.斯洛特愿意低价卖给陈曌,不过陈曌也答应了一些条件。 For example brewery in opening factory in three years, the staff large mountain town resident of recruitment must occupy over 70, the wage treatment is lowest has to be lower than weekly salary 600 US dollars. 比如说啤酒厂在开厂三年内,招收的员工大山镇居民必须占到70以上,薪水待遇最低不得不低于周薪六百美元。 If the ordinary worker, 600 US dollars weekly salary is the normal pay. 如果是普通的工人,六百美元周薪算是正常薪资。 However this is only the ordinary staff, the wage of some technical kind of work in a factory and management certainly is higher than this level. 不过这只是普通的员工,一些技术工种和管理层的薪水肯定要高于这个水平。 Dean. Slot proposed that this request, besides to give the small town residents provides the employment, wish makes the large mountain town staff infiltrate the management. 迪恩.斯洛特提出这个要求,除了是为了给小镇居民提供就业之外,也想要让大山镇的员工渗透进管理层。 Only by doing so, has about the possibility the production and operation of brewery. 只有这样,才有可能左右啤酒厂的生产与经营。 As for this aspect, Chen Zhao believes Denver can process. 至于这方面,陈曌相信丹佛能够处理的来。 Dean. After Slot leaves, Chen Zhao and Denver also discussed again. 迪恩.斯洛特离开后,陈曌与丹佛又重新的商讨了一下。 Chen Zhao discovered, if must be potential achievement in the first year, then the annual output at least needs over 100,000 tons. 陈曌发现,如果要在第一年就有所作为,那么年产量至少需要十万吨以上。 Rather than small scale of Chen Zhao original plan. 而不是陈曌最初计划的小打小闹。 As the matter stands, the needed investment was big. 这样一来,需要的投资就非常大了。 The first year guarantee does not lose money, needs at least 30 million US dollars. 第一年保证不亏损,就需要至少三千万美元。 This is bigger than the Chen Zhao at first expected investment. 这远比陈曌最初预期的投资大很多。 Chen Zhao is not short of money now, even the bank deposit did not have, the bank is still glad to lend money to Chen Zhao very much. 陈曌现在不缺钱,即便银行存款没有了,银行也很乐意借钱给陈曌。 Are many because of the Chen Zhao premium asset. 因为陈曌的优质资产很多。 However 30 million US dollars investment, exceeded the Chen Zhao initial estimate. 不过三千万美元的投入,还是超出了陈曌最初的预想。 The plan of Chen Zhao was to establish two beer lines, the annual output is OK about 20,000 tons. 原本陈曌的计划是建立两条啤酒生产线,年产量在两万吨左右就可以了。 The plan that but Denver proposed was, expanded production scale. 可是丹佛提出的计划是,扩大生产规模。 The result of expanded production scale also expands certainly the investment. 扩大生产规模的结果当然也是加大投入。 This did not say increases several production lines. 这可不是说增加几条生产线就可以的。 Other corresponding facilities also need to expand, for example fermentation tank area, for example sewage treatment supplementary facilities, saves the warehouse for example wait/etc, needs to expand completely. 其他相应的设施也需要扩建,比如说发酵罐区,比如说污水处理配套设施,又比如说存储仓库等等,全部都需要扩大。 The staff quantity of recruitment also wants large scale increase. 还有招收的员工数量也要大幅度的增加。 „Denver, after these 30 million US dollars investments, don't I need to invest again?” Chen Zhao asked. “丹佛,这三千万美元投入后,我就不需要再投入了吗？”陈曌问道。 „Mr. Chen, does not need to invest in principle again, if also needs, we can also look like the bank loan.” “陈先生,原则上是不需要再投入,如果还需要的话,我们也可以像银行贷款。” „I do not like loaning.” “我不喜欢贷款。” „President, your thought entered an erroneous zone, the loan actually disbursed money to your private account be more worthwhile , the interest of this huge loan will not be generally high, in the income impartial situation, the interest of bank will keep the speed in the bank depreciating to compared with your money little, next, when you after bank loan, you will link to the interests of bank, when dealt with many issues, the bank will help you act, for example to local government, even was the Los Angeles government exerts pressure, the bank will help you on own initiative, has the relation seller, bank also help as far as possible you..” “会长,你的思维进入了一个误区,贷款其实比你私人账户出钱要更合算,这种巨额贷款的利息一般都不会很高,在收益持平的情况下,银行的利息会比你钱留在银行里贬值的速度要少很多,其次当你向银行贷款之后,你与银行的利益就会挂钩,在处理很多问题的时候,银行都会帮你出面,比如说向地方政府,甚至是洛杉矶政府施压,银行都会主动帮你,还有联系销售方,银行也会尽可能的帮助你。” Most people's understanding, thinks that the bank is actually the saving money place. 大部分人的理解,认为银行其实就是存钱的地方。 In fact is not this, the bank biggest effect does not save money. 实际上不是这样的,银行最大的功效不是存钱。 The bank is very sophisticated commercial system, they get involved in the industry that any can make money. 银行是个非常复杂的商业体系,他们涉足任何能够赚钱的行业。 Even the bank through the mortgage of lending person, will have the stocks of many industries. 甚至银行会通过借贷人的抵押,拥有许多产业的股份。 Chen Zhao thinks, said: „I had said brewery's production operation has you to have full authority and responsibility, I do not meddle the intervention, if you think that the loan is conducive to the development of brewery, that defers to doing that you said.” 陈曌想了想,说道:“我说过啤酒厂的生产经营有你全权负责,我不插手干预,如果你认为贷款有利于啤酒厂的发展,那就按照你说的做吧。” Denver nods, he also likes cooperating with Chen Zhao such boss. 丹佛点点头,他也喜欢和陈曌这样的老板合作。 Regarding the manager, is not the ignorant investor who they are afraid, what they fear is the control wants the too strong investor. 对于经理人来说,他们害怕的不是无知的投资人,他们怕的是控制欲太强的投资人。 The investors want nothing but is the income, the investor does not need to an industrial absolute understanding. 投资人要的无非就是收益,投资人并不需要对一个产业绝对的了解。 But without understanding, if meddles the deployment of manager rashly, likely disrupts the original development process and rhythm. 可是在不了解的情况下,如果贸然的插手经理人的部署,很可能打乱原本的发展进程和节奏。 „Moreover, establishment of brewery also needs to start as soon as possible.” Denver said. “另外,啤酒厂的建立也需要尽快开始。”丹佛说道。 Chen Zhao nods: „I will contact the engineering firm as soon as possible.” 陈曌点点头:“我会尽快联系工程公司。” After Denver said goodbye, Chen Zhao dialed Wood. Telephone of Cisco. 在丹佛告辞之后,陈曌就拨通了费伍德.思科的电话。 „Mr. Wood, can your company also receive a project now?” “费伍德先生,你的公司现在还能不能接下一个工程？” Wood. Cisco this little while also in the Chen Zhao private beach work site supervisor. 费伍德.思科这会儿还在陈曌的私人海滩工地监工中。 Hears the first few words in Chen Zhao telephone, direct compelled ignorant. 听到陈曌电话里的第一句话,直接懵逼了。 Does this rich man plan to construct what thing? 难道这位有钱人又打算建什么东西？ „I plan to invest to be newly-built a brewery, the construction invest about 10 million US dollars, is your company also capable of receiving this project?” “我打算投资新建一个啤酒厂,建筑投资大约一千万美元左右,你的公司还有能力接下这个工程吗？” „Can, Ok.” Wood. Cisco is restraining by force wild with joy in heart: „When you have free time, we spoke face-to-face.” “能,可以的。”费伍德.思科强压着心中的狂喜:“您什么时候有空,我们面谈一下。” He wishes one could to hold Chen Zhao now ruthlessly kisses/intimate one. 他现在恨不得抱着陈曌狠狠的亲一口。 To him, Chen Zhao simply is his God of Wealth. 对他来说,陈曌简直就是他的财神爷。 „This, I will go to that side the beach work site tomorrow, happen to I also want to take a look at the engineering progress how.” “这样吧,我明天去海滩工地那边,正好我也想看看工程进展的怎么样了。” „Good, I wait for your arrival.” “好,我等待您的到来。”