In this year, tea with milk younger sister is 10 years old. 这一年,奶茶妹十岁。 Her husband is 30 years old, having the view are 29 years old. 她老公30岁,另有说法是29岁。 It doesn't matter, does not know wife beautiful in any case, did not know that the age is also normal. 无所谓啦,反正不知妻美,不晓得年龄也正常。 Salses's shadow covers the nation, lively Zhongguancun is very lonely. All computers are reducing prices, the average range of fall reaches 30-40, the passenger flow is still scarce. 萨尔斯的阴影笼罩全国,热闹的中关村无比冷清。所有电脑都在降价,平均降幅达30-40,客流依旧稀少。 The eastern Elder Brother thinks oneself died! 东哥以为自己死定了！ Compared with many big shot, he really starts from scratch, 98 years establish Jingdong multimedia, are primarily selling the compact disc and writer. 跟很多大佬相比,他真的是白手起家,98年成立京东多媒体,以代销光盘、刻录机为主。 Became the national biggest magneto-optical product business agent quickly, eastern Elder Brother lofty aspirations and high ideals, the plan lays down 500 counters, the goal is to become Gome of electronic industry. 很快成了全国最大的光磁产品代理商,东哥雄心壮志,计划铺设500个柜台,目标是成为电子行业的“国美”。 The result, cuts the hairstyle attack. 结果咔嚓,斩头式打击。 Let alone the customer, the sellers is even afraid. He must close 12 counters completely, concentrates to meet the remaining staff. 别说顾客,连销售员都害怕。他只得把12个柜台全部关闭,将剩下的员工集中开会。 „ Our turnover fell 41, wages, house rent and other expenses must continue to pay. Under I considered as finished a moment ago sketchily, at present owes 8 million, but in the account only has 2-3 ten million/countless. “我们营业额下跌了41,工资、房租等费用还得继续支付。我刚才粗略算了下,目前亏了800万,而账面上只有2-3千万。 If the SARS cannot pass quickly, I think that we must go out of business. ” 如果非典不能很快过去,我想我们就要倒闭了。” „......” “……” In the office is gloomy, gave many ideas, by 11 denials. 办公室里愁云惨淡,提出了很多想法,又被一一否定。 A manager said suddenly: „Since we do not dare to meet with the customer, can try online to sell the thing! This did not have the risk.” 一个经理忽道:“既然我们不敢跟客户见面,可以试试在网上卖东西啊！这样就没有风险了。” „Online sells?” “网上卖？” „Was too advanced? Now does not have the custom of shopping online.” “太超前了吧？现在还没有网上购物的习惯。” „Moreover the Zhongguancun counterfeit goods everywhere, the entity transaction was possibly deceived, didn't the network trading feel relieved?” “而且中关村假货遍地,实体交易都可能被骗,网上交易不是更不放心？” „But our reputation is good, the senior customers know!” “可我们口碑不错啊,老客户都知道！” Discussed one, but must listen to the boss. 讨论了一阵,还得听老板的。 The eastern Elder Brother is twisting the eyebrow of Crayon Shin-chan, quick decision: „Sells! We do not have other road to walk, refuse to abandon hope, must try!” 东哥拧着蜡笔小新的眉毛,很快拍板:“卖！我们没别的路可走,死马当活马医,必须得试试！” Thereupon, the whole staff acts. 于是乎,全员行动。 The way is very simple, sends the advertisement post at the gateway net and forum, leaves behind QQ to make the contact method. 方式很简单,在门户网和论坛上发广告贴,留下QQ号做联系方式。 At first is not ideal, until having a forum version master station comes out: „This I know, sells out the diskette in Zhongguancun, does not need to consider, will not have the false.” 起初并不理想,直到有一个论坛版主站出来:“这家我知道,在中关村卖光磁碟片的,不用考虑,不会有假的。” On the same day received 7 orders. 当天就接到了七个订单。 This is very primitive e-commerce pattern, the handwritten note, after the product mails out, sends the message to inform the customer express number. If the customer is not far from Zhongguancun, then oneself drive the pickup truck to come to deliver goods...... 这是很原始的电商模式,手写记录,在产品寄出后,发短信告知客户快递号。如果客户距离中关村不远,则自己开着小货车上门送货…… But the eastern Elder Brother survived, and makes a connection, no matter what supervises two lineage/vein, the country fond dream turned into the e-commerce dream. 但东哥存活了下来,且打通任督二脉,国美梦变成了电商梦。 When next year, he will reduce under the business, the complete transformation e-commerce, the boldness is astonishing. 等到明年,他会砍掉线下业务,全面转型电商,魄力惊人。 The following story knew. 后面的故事就都知道了。 ............ ………… Meanwhile, is widely separated by Hangzhou of thousand li (500 km). 与此同时,远隔千里的杭城。 The nag also felt oneself died! 老马也觉得自己死定了！ Wants initially, Teacher permits to throw to Ali starts the fund. Then in 2000, SoftBank and Fidelity, collected inferior (Asia) and other Lu venture capitals, invested 25 million US dollars, calculated second financing. 想当初,许老师投给阿里启动资金。然后在2000年,软银、富达、汇亚等陆家风投,共投资2500万美元,算第二笔融资。 Teacher permits continues with. 许老师继续跟。 In the history, will conduct third financing next year, 82 million US dollars. And SoftBank has 60 million, occupies stock 20, nags and teams accounts for 47, Fidelity accounts for 18, several other equal 15. 历史上,在明年会进行第三次融资,共8200万美元。其中软银出6000万,占股20、老马及其团队占47,富达占18,其他几家合计15。 Teacher permits continues in any case, and maintains most. 反正许老师继续跟,且保持最多。 He at the name investment of time venture capital, the boss of time venture capital is a family of three. 他以时代风投的名义投资,时代风投的老板是一家三口。 Says at present, Huaxing S & T Building. 说回眼下,华星科技大厦。 Flustered, in the extreme nervousness corridor blows out one to shout suddenly: „SARS came!” 人心惶惶,草木皆兵的走廊里忽然爆出一声喊:“非典来了！” „To distant point! To distant point!” “离远点！离远点！” „Walks quickly!” “快走啊！” Facing this situation, Ali's staff can only be silent, without the means that truly oneself hit in the muzzle. 面对此种情形,阿里的员工只能沉默,没办法,确实自己撞枪口上了。 This matter is related with the Guangzhou Export Commodities Fair of Guandong. 这事跟粤省的广交会有关。 As disaster area, although Guangzhou Export Commodities Fair conducts as scheduled, but many exhibitors explicitly said that cannot take risk. 作为重灾区,虽然广交会如期举办,但很多展商明确表示不能去冒险。 But the nag pledged early 50 customers, must promote their sample belts in the past, thought that cannot break a promise, then sends the staff to participate. 而老马早前承诺了50位客户,要把他们的样品带过去推广,觉得不能毁约,遂派员工参加。 After a result female staff comes back, the high fever 39.1 degrees, diagnose for „suspected case” at present. 结果一位女员工回来后,高烧39.1度,目前诊断为“疑似病例”。 This brought the enormous negative impact on Ali, is regarded as the public enemy in the building, just like target of universal detestation. 这给阿里带来了极大的负面影响,在大厦里被视为公敌,宛如过街老鼠。 At this moment, the nag is also meeting: 此刻,老马也在开会: „ After SARS appears, the Chinese economy gradually declines, certainly will use the e-commerce. We think many means that develop to develop, but never expected that the SARS's first spear/gun, projects in us unexpectedly. “非典出现以后,中国经济逐渐下滑,一定会使用电子商务。我们想了很多办法,去开发去拓展,但没想到非典第一枪,竟然打到我们自己头上。 I first acknowledged the mistake. ” 我先承认错误。” He, continued saying: „little Song in the hospital, is near perfect, is the official case. I estimated that the entire building will block quickly, we will also be isolated......” 他顿了顿,继续道:“小宋还在医院,已经八九不离十,就是正式病例。我估计整座大厦很快会封锁,我们也会被隔离……” Is saying, informed. 正说着,通知下来了。 Really, the building blocks, Ali staff isolates for two weeks at home, including nag. 果然,大厦封锁,阿里员工在家隔离两周,包括老马。 „Don't be upset, don't be upset!” “不要慌,不要慌！” He has flustered, the surface directs calmly: „Staff members in home work, the technical department will help you install the mesh wire, immediately acts!” 他心里已经慌得不行,表面镇定指挥:“全体员工在家办公,技术部会帮你们安装网线,马上行动！” In the extremely short time, several hundred staff bring the telephone, facsimile machine and computer to escape in abundance, scene like fleeing from calamity. 极短的时间内,数百员工纷纷带着电话机、传真机、电脑往外逃,情景像逃难一样。 „......” “……” The nag leaves finally, the great stress, has a heavy heart. 老马最后离开,压力巨大,心情沉重。 In goes by car walks to the family/home, the thinking moment fishes out the cell phone, telephones toward Capital City. There has a light pointing the way, every time has the confusion, would makes itself cut through the dense fog to continue. 坐车里向家走,思索片刻摸出手机,往京城打了个电话。那里有一座指路明灯,每有困惑,总会使自己拨开迷雾继续前行。 „Hey? Teacher permits......” “喂？许老师……” His Balla Balla matter one lecture, that side said with a smile: „Good!” 他巴拉巴拉把事情一讲,那边笑道:“好！” „Good?” “好？” „ You have no recourse in home work, that has thought that the customer will have no recourse to choose the network trading. Your turnovers will not only not fall, instead will rise. “你们迫不得已在家办公,那有没有想过,客户会更加迫不得已而选择网上交易。你们的营业额不仅不会下跌,反而会上升。 Before what you did was the toB business, now the time came. 以前你们做的是toB业务,现在时机来了。 Everyone cannot go out, cannot shop, the network became the only channel. You should call the manpower immediately, develops a toC pattern the network to buy the platform. ” 大家不能出门,不能购物,网络成了唯一渠道。你应该马上召集人手,开发一个toC模式的网购平台。” toB finger/refers to enterprise, toC finger/refers to individual. toB指面向企业,toC指面向个人。 „Although said that is a little inappropriate, but truly is in fine weather and favorable geographical position!” “虽然这么说有点不恰当,但确实是天时地利！” ! 咝！ The nag realized the profound studies feeling that the world film and television staff was familiar with, such as is enlightened. 老马体会到了天下影视员工习惯的玄学感,如醍醐灌顶。 ............ ………… Capital City. 京城这边。 Teacher permits just hung up the telephone, the cell phone loud. 许老师刚挂断电话,手机又响了。 „Hey? Pony?” “喂？小马？” „Ok, I look.” “行,我看一下。” In January of this year, the penguin got online the QQ show, with developed the Q coin. 今年1月,企鹅上线了QQ秀,跟着又开发了Q币。 Before the penguin biggest difficult position, has the magnanimous user spatially, actually cannot the realization. They have tried „number payment”, finally throws the street. 以前企鹅最大的困境,就是空有海量用户,却不能变现。他们尝试过“靓号付费”,结果扑街。 But the QQ show is successful. 但QQ秀非常成功。 Merely a half year, then 5 million people purchase to serve, spends 5 dollars on average, gained 25 million by this thing only. 仅仅半年,便有500万人购买服务,平均花费五块钱,单靠这玩意就赚了2500万。 Henceforth the penguin makes a connection, no matter what supervises two lineage/vein, starts the selling skin for several years , value-added service profession. 从此企鹅打通任督二脉,开始十几年如一日的卖皮肤,啊呸,增值服务生涯。 However the pony telephones, is actually the game project that he read heart to heart. 不过小马打电话,却是他心心念的游戏项目。 permits non- looks, my goodness, the knockoff joint numerous of scarlet fruits. Only the colors, fight the landlord , to promote, show-hand and Chinese chess five games. 许非一瞧,好家伙,赤果果的山寨联众。只有军旗、斗地主、升级、梭哈、象棋五个游戏。 „!” “啧！” He shakes the head, when the QQ game gets online, was snorted contemptuously by the joint numerous, really poor. 他摇头,难怪QQ游戏上线时,被联众嗤之以鼻,真的寒酸。 But behind the joint numerous neglect the huge QQ user, merely more than one year, the online population of QQ game then exceeded the opposite party. 但联众忽略背后庞大的QQ用户,以至于仅仅一年多,QQ游戏的在线人数便超越了对方。 permits non- looked slightly, then reply „OK”. 许非稍微看了看,便回复“OK”。 He does not plan the fee/spent energy on this, the pony talent rare talent, the selfenergy found a knockoff road in any case. Here game, compared with caring to have a good swim. 他不打算在这上面费精力,反正小马天赋奇才,自能找到一条山寨之路。游戏这边,还是比较关心畅游。 Having a good swim is to develop the original to be good to play. 畅游是要开发原创好游戏的。 Naturally at present expands the influence, the accumulation experience, west the roaming except for two can also carry out the proxy, mountain pass mountain that for example next year arrives at and so on. 当然目前是扩大影响,积累经验,除了两个西游也可以搞搞代理,比如明年到来的山口山之类的。 ( Also has......) (还有……)