Morning of June. 6月的早晨。 21-year-old Gao Yuanyuan is riding the bicycle, the noise street of line in Asian Olympic Village. Short hair, T-shirt, jeans, clean neat, like first love. 21岁的高媛媛骑着单车,行在亚运村的喧嚣街头。短发,T恤,牛仔裤,干净清爽,像极了初恋。 She is very weak in the existence feeling in company, is primarily doing the advertisement, develops several to throw the street play. money Zhuan many, but spiritually, who is red! 她在公司的存在感很薄弱,以拍广告为主,演过几部扑街戏。钱赚的不少,但精神上,谁都想红嘛！ She stops the car(riage) downstairs Huibin Building, sits on the elevator seven buildings, passes through familiar „artist section” , the discovery were also suddenly many a house number plate: 她把车停在汇宾大厦楼下,坐电梯上七楼,走过熟悉的“艺人部”,忽地一顿,发现又多了个门牌: „New media center.” “新媒体中心。” Is this does do? 这是干嘛的？ Gao Yuanyuan is having doubts, to the end conference room, passing through the gate had a scare. 高媛媛疑惑着,到了尽头的会议室,进门就吓一跳。 Thinks that asks itself to hold a small meeting, finally Jiang Qinqin, Zhou Xun, Cao shadow, the Yellow Sea soldier and king swallow, xiao tao hong and Pan are brighter, Huang Yi, Li Xiaoran, slow Zheng, reckless Jing, Chen Kun, a Yuan spring and Liu Ye, yellow Bo, stretch/open Jin, Liu Yijun, Chen good. 以为找自己开个小会,结果蒋琴琴、周逊、曹影、黄海兵、王燕、小桃红、潘越明、黄奕、李晓冉、徐峥、胡婧、陈昆、元泉、刘晔、黄勃、张劲、刘义君、陈好都在。 „......” “……” She is cautious immediately, is bowing the room to take a seat. 她立时拘谨,鞠着躬进屋就座。 Everyone looks at her, does the company have this person? Very attractive, the feeling of school girl. 大家纷纷看她,公司有这个人么？很漂亮啊,女学生的感觉。 Also after a while, out of the door footsteps sound, permits non- and forest Leyi came. Is then anxious, permits personally manages! 又过了一会,门外脚步声响,许非和林乐怡进来了。这下都紧张,许总亲自主持！ „Today's will be very important, therefore called you, must hear with one's own ears. Sohu must get online a new function quickly, called the blog.” “今天的会很重要,所以把你们都叫过来,必须亲耳听到。搜狐很快要上线一个新功能,叫博客。” permits non- wrote a word on the blackboard, wrote two English: „This thing is born in 19 98 probably, the West now is very popular, I decide to introduce China.” 许非在黑板上写了个词,又写了俩英文:“这东西大概诞生于98年,西方现在很流行,我决定引入中国。” Father! 爸爸！ Zhou Xun raises hand: „You acknowledged that Sohu is your?” 周逊举手:“你承认搜狐是你的啦？” „Sohu is all shareholders and investor, I only accounted for the small part.” “搜狐是全体股东和股民的,我只占了微小的一部分。” „Hey!” “噫！” Under simultaneous/uniform Xu. 底下齐嘘。 „Blog, refers to the network diary ; Blogger, refers to the person who writes the network diary. Blog translator, is two's complex compound. Moves the diary of paper online, but can also send the picture, does this meaning understand?” “Blog,指网络日记;Blogger,指写网络日记的人。博客这个翻译,是二者的综合体。把纸质的日记本挪到网上,还可以发图片,这个意思懂吧？” permits knocks the blackboard , to continue saying: „Fires the brand, must create the propaganda. The blog best propaganda is you, I issue a rigid duty, everyone on the scene, later each month at least writes a blog.” 许总敲敲黑板,继续道:“打响品牌,必做宣传。博客最好的宣传就是你们,我发布一个硬性任务,在场的每个人,以后每个月至少写一篇博客。” Father! 爸爸！ Zhou Xun raises hand: „I will not access the net!” 周逊又举手:“我不会上网！” „On will not go to school!” “不会上就学！” Elder Brother! 哥哥！ Cao shadow also raises hand: „Why is several of us? Uncle Ge and Gong Lijie is most famous.” 曹影也举手:“为什么是我们几个？葛大爷、巩丽姐最出名啊。” „They were too old.” “他们太老了。” „Ha!” “哈哈哈！” „Do not smile, I speak the importance of blog to you.” “不要笑,我给你们讲讲博客的重要性。” permits brought the drinking glass unexpectedly, one sat toward front, has the stance of attending class. 许总居然带了水杯,往前面一坐,有上课的架势。 „ Before the common people learned that information channel, the newspaper, television and broadcasting station, the news is not prompt, has the limitation, screening and directive property, we are a side of passive receive. “以前老百姓获知信息的渠道,报纸、电视、电台,讯息不怎么及时,有局限性、筛选性、指向性,我们是被动接受的一方。 Afterward had the network, if the beforehand information source is a basin, the Internet turned into the sea the basin. It is the information aggregate, the way is quick, is popular, relative freedom. 后来有了网络,如果说以前的信息源是一个水池,互联网就把水池变成了大海。它是信息的集合体,方式快捷,受众广泛,相对自由。 But the blog goes a step further, with the film and television circle, for example picture. 而博客又进一步,拿影视圈来说,比如小影。 You created the propaganda before, how to propagandize? ” 你以前做宣传,都怎么宣传？” „, On the television, accepts the publication interview and meeting with audience small range.” Cao Yingdao. “呃,上电视、接受报刊采访、跟观众小范围的见面。”曹影道。 „ Good. According to the June latest statistics, the Chinese Internet users have achieved 16.9 million, how many that do the visits of Sohu know? “不错。据6月份最新统计,中国网民已经达到了1690万,那搜狐的访问量知道多少么？ day views, 79 million! 日浏览量,七千九百万！ Registration user, 10 million! ” 注册用户,一千万！” ! 哇！ Under stares the big eye, the data is most direct, shocks. 底下纷纷瞪大眼,数据是最直接、震撼的。 „ Now had the blog, for example the picture you send one, ‚«A World Without Thieves» must meet with everyone in the New Year's greeting files, invited everyone generous support......’ “现在有了博客,比如小影你发一条,‘《天下无贼》在贺岁档就要跟大家见面了,请大家多多支持……’ Sohu pushes in the home page your blog, you feel how many people will have to see? 搜狐把你这篇博客在首页一推,你觉着会有多少人看到？ Moreover the netizen can also comment to you, you can reply, what news you have also to issue at any time...... this importance did understand? ” 而且网友还能给你评论,你能回复,你有什么消息也可以随时发布……这种重要性懂了么？” „Its cost is also low.” slow Zhenglai sentence. “它的成本也非常低。”徐铮来了句。 „ Good, therefore I said that the blog is the product of cross time. You in online directly with the audience face-to-face, except for propaganda work, but can also propagandize itself. “不错,所以我说博客是跨时代的产物。你们在网上直接跟观众面对面,除了宣传作品,还能宣传自己。 this is receives, which things you can send. ” 这是接下来讲的,你们都能发哪些东西。” Teacher permits set out to brush to write several, said: „ Two categories, work and life. 许老师起身刷刷写了几笔,道:“两大类,工作和生活。 Very simple, recorded to write on the same day, today does, had what attainment, had any fun matter wait/etc, can send above. 很简单,就当日记写,今天都干什么了,有什么心得,有什么好玩的事等等,都可以发在上面。 Oneself write as far as possible, really will not have time or not to access the net, can make the manager and assistant help. 尽量自己写,实在没时间或者说自己不会上网的,可以让经纪人、助理帮忙。 Pays attention to two points: 注意两点: First, fitting situation. For example you like studying write a studying thing, does not like studying writes to make merry, in the belly do not have the goods, but must install the cultural worker, making the traditional erroneous character is disgraceful. 一是贴合自身情况。比如你爱读书就写点读书的东西,不爱读书就写吃喝玩乐,别自己肚子里没货,还非得装文化人,弄点繁体错别字丢人现眼。 Second, viewpoint. You send other casualness, but to make the appraisal to something, when or vented, must first pass to the new media center to verify! ” 二是观点。你们发别的随便,但如果想对某件事物作评价,或者发泄情绪时,必须先传给新媒体中心审核！” permits non- the tone is very serious, said: „ Before you hid behind the media, later was to face directly the audience, will definitely expose certain character shortcomings, even negative impact. 许非语气很严肃,道:“以前你们躲在媒体后面,以后是直面观众,肯定会暴露某些性格缺点,甚至负面影响。 The movie fans possibly contain you, I cannot. 影迷可能包容你们,我不会。 With do not work as ignorantly lovably, without the education works as straightforwardly, with not lacking the professional attitude works as the live reality. 别拿无知当可爱,别拿没教养当耿直,别拿缺乏职业态度当活的真实。 The money that the bowl of food that you have, make, positive! Professional! Makes the good play! 你们吃的这碗饭,赚的这份钱,积极！敬业！拍好戏！ Natural. ” 理所应当。” „......” “……” Everyone was frightened, for a while does not dare to speak. 大家都被吓到,一时不敢吭声。 permits non- the tone relaxes, said: „Blog is the key project over the following several years, must attach great importance. Reason that selects your several , because young, idolizing, is easier to attract the netizen.” 许非语气缓和,道:“博客是此后几年的重点项目,要重视起来。之所以挑你们几个,是因为年轻、偶像化,更容易吸引网友。” „That, permits!” “那个,许总！” yellow Bo raises hand, „do I also calculate the idol? I not self-confident.” 黄勃举手,“我也算偶像？我都没自信啊。” „Calculates, you fine goods can the flavor.” “算,你得细品才能品出味道。” „Un, Brother Bo refuels!” Cao Yingpai he. “嗯,勃哥加油！”曹影拍拍他。 „Brother Bo refuels!” Xiao tao hong haha happy. “勃哥加油哦！”小桃红哈哈乐。 Others are not ripe, is not good to tease, but how is strange to sign such a person. 别人不熟,不好打趣,只是奇怪怎么签这么一个人。 But Gao Yuanyuan sits in the corner, pitiful no use green tea, she has oneself share surprisedly unexpectedly. 而高媛媛坐在角落,可怜无助又绿茶,她更惊奇居然有自己的份。 Can the company hold itself?! 哇,难道公司要捧自己了？！ ............ ………… In 2000, the blog is popular in the US. 2000年,博客已经在美国流行。 In 2002, the Fang Xingdong's first introduction „blog” concept, and founded blog China. 2002年,方兴东第一次引入“博客”概念,并创建了博客中国。 But the strategy is not right, he asked one group of writers and opinion leaders to open the column, hopes through „elite” the rallying point affected the populace. Finally the populace do not hang him. 但策略不对,他找了一帮写手、意见领袖开专栏,希望通过“精英”的号召力影响大众。结果大众不吊他。 What the populace like what? 大众喜好的是啥？ Popular! 通俗啊！ Therefore in 03 years, popular Muzi Mei brought the fire the blog. 所以在03年,通俗的木子美带火了博客。 Later then assumes the prevailing situation, three big gateways clear the blog together , lays down in this time from the seed of media, enough as hot before micro blog fire. 之后便呈燎原之势,三大门户齐齐开通博客,自媒体的种子也在此时埋下,足足火到微博火了之前。 Xu Cai people talented woman given name, is born in the blog time. 徐才人的才女名号,就是在博客时代诞生的。 That permits non- makes, has not put up alone the blog, but places the same place with the virtual community, then propagandizes with the gateway net. 许非做的这个,没有把博客单独架起来,而是跟虚拟社区放在一块,然后用门户网宣传。 The words of analogy, Kaixin001 comparison looks like, again some characteristics of Canada's ninth city. 类比的话,开心网比较像,再加第九城市的部分特点。 In the history, Fang Xingdong also did «China Blog Manifesto», was called that „blog is Magellan of information age, can lead China to transform to the intellectual society, can open a responsible time.” 历史上,方兴东还搞了篇《中国博客宣言》,称“博客是信息时代的麦哲伦,能引领中国向知识社会转型,能开启一个负责的时代。” This too idealism, or hype propaganda. 这就太理想主义,或者炒作宣传了。 The blog is only the fragment information age and from the media beforehand upholstery, with dodging guest, magnificent short, the significance is serious. 博客只是碎片信息时代和自媒体之前的铺垫,跟闪客一样,辉煌短暂,意义甚重。 permits non- has not done what manifesto, pushes the tower using the abundant strength of Sohu directly. 许非没搞什么宣言,利用搜狐的雄厚优势直接推塔。 ( The visits data of Sohu, came from its 2000 annual report, but also reduced.) (搜狐的访问量数据,来自于它的2000年度报告,还减少了一些。)