First month of summer, richest family Li Xiao hua brushed exploded the Capital City friend circle. 初夏,首富李晓桦刷爆了京城朋友圈。 After international auto show, finally has the top brand to come to China on own initiative- Ferrari held a trade show in Asian Olympic Village Convention Center. 继国际车展之后,终于有顶级品牌主动来华-法拉利在亚运村会展中心举办了一次展卖会。 Brought the latest 348 race cars, price-marks 138,800 US dollars. 带来了最新款348型跑车,标价13.88万美元。 They do not feel the Chinese to afford, has completed to be left intact to ship back the plan of Italy. Finally in the exhibition last day, Li Xiao hua takes light. 他们不觉得中国人买得起,已做好原封不动运回意大利的打算。结果在展会最后一天,李晓桦轻飘飘拿下。 In the past historical linguistic environment, a Chinese bought Ferrari and American moon landing same shocks. The Ferrari team held the handing-over ceremony in Temple of Heaven, the city traffic department matched a license specially: Black Capital A00001. 在当年的历史语境中,一个中国人买法拉利和美国人登月一样震撼。法拉利团队在天坛举行了交接仪式,市交通局专门配了个牌照:黑色京A00001。 Having a picture is very famous: Before rostrum of Tiananmen, a Li Xiao hua black suit, the hand with the mobile phone, depends on the red race car...... 有张照片很著名:天安门城楼前,李晓桦一身黑西装,手拿大哥大,靠着红色的跑车…… This picture put in the major cities of the world by Ferrari, attracted fully the Caucasian attention. 这照片被法拉利投放到全世界的各大城市,赚足了白人眼球。 ............ ………… „Drops the drop!” “滴滴！” Quickly breaks goes crazy according to the loudspeaker greatly, Zhao Baogang carries the package to run down the building, „came!” 一辆快散架的大发狂按喇叭,赵宝钢拎包跑下楼,“来了来了！” He sits in the copilot, closes, the car(riage) follows to shake two. 他坐在副驾驶,咣一关门,车都跟着晃悠两下。 „How do you drive this broken car(riage)?” “你怎么开这破车啊？” „Does low key understand?” “低调懂么？” permits non- starts the vehicles, moves to the big chrysanthemum alley, said: „ Today on a few words, poor-mouths strategically, tactical upper extreme. Let others look, humph, good one crowd to thrust out the face is being five fights of meter/rice bowing artists, was very pitiful! 许非启动车辆,驶向大菊胡同,道:“今儿就一句话,战略上哭穷,战术上端着。让人家一瞧,嚯,好一群腆着脸为五斗米折腰的艺术家,忒可怜了！ Must have this effect, others are willing to invest money. ” 得有这种效果,人家才更愿意投钱。” „What at sixes and sevens?” “什么乱七八糟的？” Zhao Baogang grins, spits: „I clash your imperial crown to come, if we had known opens sends greatly, I rode a bicycle.” 赵宝钢咧嘴,啐道:“我就冲你那皇冠来的,早知道开大发,我自己骑车了。” He pats the front big glass, „my goodness, with sitting hiring. Yeah, you now are so rich, how to buy Ferrari? Let Li Xiao hua eat a soup?” 他拍拍前面的大玻璃,“好家伙,跟坐出租似的。哎,你现在这么富,怎么没买辆法拉利？让李晓桦喝个头汤？” „Ferrari is too quick, my Kaihuang crown was quick, yesterday on overspeed.” “法拉利太快,我开皇冠都快,昨儿就超速了。” permits non- is muttering, was saying words that is difficult to understand, anything „wiredrawing” and „small black room” and so on, causes big steel to laugh, the car(riage) inside and outside filled the merry air. 许非咕哝着,说着难懂的话,什么“拉丝”、“小黑屋”之类的,引得大钢子哄笑起来,车内外充满了快活的空气。 Soon, to big chrysanthemum alley. 不多时,到了大菊胡同。 Starts out with block building block greatly, creaks turns toward the lane entrance, one side pastes one side of the wall to be near saying that serious of agreeing with. 大发车跟块积木似的,嘎吱往巷口一扭,一侧贴墙一侧临道,契合的不得了。 They enter the courtyard, the employee are arranging, entrance drawing banner: Development television art, impel spirit of the age- seahorse film and television conference. 俩人进院子,公司员工正在布置,门口拉着横幅:发展电视艺术,感召时代精神-海马影视见面会。 He...... tui! He……tui！ That broker, the front row of table, under several rows of seats, prepared the tea melon seed and fruit drops block as before. 依旧那间大屋子,前面一排桌,底下几排椅,备了茶水瓜子、水果糖块。 permits Feiben wants to call stretch/open Zien, as soon as others listen to draw money the work, is not willing to come. 许非本想叫上张梓恩,人家一听拉钱的活儿,不愿意来。 Waited for several minutes, the person of seahorse arrived. 等了几分钟,海马的人到了。 The horse health/guard, woof Shuoling " Seahorse Dance hall » director, called Liu Yiran. This is the writer and screenwriter transfers the director, patted many theme works. 马卫都、汪朔领着《海马歌舞厅》的导演,叫刘毅然。这位是作家、编剧转导演,拍了不少主旋律作品。 His manner is stiff, the words are few, supposed that is not willing to come. permits is not bothersome like this, you must not really have the artistic moral integrity, we have not dared to use. 他举止僵硬,话少,估摸也不愿意来。许非不烦这样的,你要真没点艺术节操,我们还不敢用咧。 Sits, to ten points, the nag said shortly anxiously: „Did I say Boss permits, how the person have not come?” 坐着坐着,眼瞅到十点,老马焦急道:“我说许老板,人怎么还没来啊？” „Has not been the time. This place, and must look for a meeting.” “没到时间呢。这地儿偏,且得找一会。” „Can't throw up one's job?” “不能撂挑子吧？” „Has no alternative but the energy, they more anxious than us.” “不能不能,他们比咱们急。” Finishes barely the words, outside thump thump several, a Jiaodong accent transmits, „is enterprise conference here?” 话音未落,外面咚咚几声,一个胶东口音传来,“企业见面会是这里吧？” „Oh, hello!” “哎哟,您好您好！” The people welcomed, saw a suit man, is carrying the briefcase, very had the manner. 众人迎出去,见一西装男子,拎着公文包,挺有派头。 „We through the telephone, I are the North Star clocks and watches outside unites the director, surnamed Li.” “我们通过电话,我是北极星钟表的外联主任,姓李。” „Does not need to introduce that does not need to introduce, recognizes, this is Mr. woof Shuo is right? This Mr. permits non-, has watched your picture......” “不用介绍不用介绍,都认得,这位是汪朔先生对吧？这位许非先生,看过您照片……” Director Li is very happy, without a native of Mongolia, is the experts. The seahorse is also very happy, the North Star super client, just commented the known trade mark last year. 李主任挺乐,没蒙人,都是专家。海马也挺乐,北极星大客户啊,去年刚评了驰名商标。 Following close on, the guest is arriving one after another. 紧跟着,客人陆续抵达。 „I am the rainbow television.” “我是长虹电视的。” „I am the whistling swan washer.” “我是小天鹅洗衣机的。” „I am the Jialing motor.” “我是嘉陵摩托的。” The nag smiles with chrysanthemum, aiya, is the super clients, super client. 老马笑得跟朵菊花似的,哎呀,都是大客户,大客户。 Again then, listens: 再接着,又听: „Hello, I am Shaoxing Daughter Red wine Factory.” “你好你好,我是绍兴女儿红酒厂的。” „I am the blue whale sweet-scented osmanthus duck.” “我是蓝鲸桂花鸭的。” „I am the Yang River white spirit.” “我是洋河大曲的。” „I am the Suzhou embroidery factory.” “我是苏绣厂的。” „I am Yangzhou Lacquerware Factory.” “我是扬州漆器厂的。” Un? 嗯？ Everyone looks at somebody neatly, knows that his is the costume piece, how cannot find out costume piece dozen of advertisements. This moment one looks, can the lying trough also do? 大家齐刷刷看着某人,知道他那是古装剧,想不出古装剧怎么打广告。此刻一瞧,卧槽还能这么干？ Came to more than 20 homes, acts with constraint friendly greeting. The nag sits in front, originally is very anxious, obviously opposite party also anxiously, relax fiercely. 呼啦啦来了二十多家,矜持友好的打着招呼。老马在前面坐着,本来挺紧张,可见对方比自己还紧张,猛地放松。 The environment imprisonment, suddenly the depth is since long open, liking is also vacant. Only thinks everywhere the opportunity, actually did not know that from where starts. 长期以来环境禁锢,冷不丁深度开放,欢喜又茫然。只觉遍地机会,却不晓得从何开始。 A lot, in „initiative” two characters. 很多事情,就在“主动”二字。 permits non- relates the enterprise on own initiative, like beating open egg shell, is fresh. 许非主动联系企业,就像敲开了鸡蛋壳,全是新鲜。 „, Was similar, we start.” “呃,差不多了,我们开始吧。” Teacher permits coughed two, said: „ Today the original intention of conference, in the telephone the ditch passes. Rubbish, first briefed our situation. 许老师咳了两声,道:“今天见面会的初衷,电话里都沟通过了。不废话,先介绍一下我们的情况。 Three soap operas, called «Seahorse Dance hall», the scene play of similar editorial department. The manufacture level does not need to be worried, our seahorse has more than 40 noted authors. Including my woof Shuo, does this know? He is also one of the editors-in-chief. 三部电视剧,一部叫《海马歌舞厅》,类似编辑部的情景剧。制作水准不用担心,我们海马有四十余位知名作家。包括我身边的汪朔,这都知道吧？他也是主笔之一。 At present is arranging in the earlier period, the script wrote five volumes, the plan photographed 40 volumes. ” 目前正在前期筹备,剧本写了五集,计划拍摄四十集。” Buzz humming sound! 嗡嗡嗡！ Under a discussion, comes out woof Shuolin only, enough this group of people invest. 底下一阵议论,单把汪朔拎出来,就足够这帮人投资的。 „Second called «Satisfying a craving», this was Director Zhao Baogang, the editorial department is he directs. The reorganization from woof Shuo novel, the plan pats eight volumes.” “第二部叫《过把瘾》,这是赵宝钢导演,编辑部就是他执导的。改编自汪朔的小说,计划拍八集。” One hear of eight volumes, the people are hesitant, now is fastidious about the lengthy play. 一听八集,众人心生犹豫,现在讲究长篇剧。 „ Artistic work, in fine are not many. These more than eight volumes of one point of burdens, few one point of insufficient, absolute being. Moreover script by Editor-in-Chief Li Xiaoming, Li Xiaoming, «Hope» screenwriter. “艺术作品呢,在精不在多。这八集多一分累赘,少一分不足,绝对实实在在。而且剧本由李小明主笔,李小明啊,《渴望》编剧。 Inside also has Liu white/shell to ally. ” 哦,里面还有刘贝加盟。” „......” “……” The mentality of people seethes with his words unceasingly, " Hope » screenwriter, the director in editorial department, the actress of golden eagle award, should do! 众人的思路随着他的话语不断翻腾,《渴望》的编剧,编辑部的导演,金鹰奖的女演员,应该干得过啊！ „Third, costume piece «Likes Marriage affinity». The plan pats 25 volumes, director stretch/open Zien, the producer is I.” “第三部,古装剧《欢喜姻缘》。计划拍二十五集,导演张梓恩,制片人是我。” Ended? 完了？ Ended! 完了！ This group of enterprise representatives are willing to come, explained that the wish is strong. Person the shadow of famous tree, woof Shuo, Teacher permits sit toward the stage on, this called the energy. 这帮企业代表肯来,说明意愿强烈。人的名树的影,汪朔、许老师往台上一坐,这就叫底气。 Moreover he relates, all can integrate the plot the product. 而且他联系的,全是能融入剧情的产品。 Director Li of North Star is especially decisive, said: „Our factory had/left a model of person of high desk clock newly. You look to place the dance hall entrance, I can take responsibility, 1 million.” 北极星的李主任特果断,道:“我们厂新出了一款一人高的座钟。你看能不能放在歌舞厅门口,我自己就能做主,一百万。” Pū! 噗！ The nag almost slides, how 1 million? 老马差点滑下去,怎么就一百万了？ Director Liu Yiran knits the brows, said: „Dance hall entrance puts a bell, is not quite appropriate?” 刘毅然导演皱眉,道:“歌舞厅门口放个钟,不太妥当吧？” „Okay, improper what has?” “好好,有什么不妥的？” The nag hurries saying: „Puts the bell, but you invest so much money, how many wanting to return?” 老马赶紧道:“放钟可以,不过您投这么多钱,想要多少回报啊？” „I invest!” “我投资！” „Right, knows you to invest, what do you want to return?” “对,知道您投资,您想要什么回报？” „I invest!” Director Li was anxious. “我就是投资！”李主任还急了。 „......” “……” woof Shuo blinks, takes a look at somebody, this grandson god. 汪朔眨巴眨巴,瞅瞅某人,这孙子神了。 On the day of the meeting, he explained this phenomenon: The enterprise invests money, but why does not talk clearly invests money. 聚会那天,他就解释了这个现象:企业投钱,但说不清为啥投钱。 „Do not be anxious. You put the entrance the bell, crowded from this, the lens has swept one to look. If the soap opera fire, audience were broad, was equivalent to the advertisement effect.” “您别急。您把钟放门口,人来人往的都从这过,镜头扫一遍就能看着一回。要是电视剧火了呢,受众群广,相当于广告效应。” permits non- was also happy, said: „You promote the product to the customer again, said that my bell is dance hall that absolutely good! This product hit.” 许非也乐了,道:“您再向客户推广产品,说我这钟就是歌舞厅那个,绝对好！诶,这产品就打出去了。” „Right, this meaning!” Director Li is excited. “对对,就这意思！”李主任倍儿激动。 „This, we give a name specially, call the advertisement implanting.” “这个啊,我们专门起个名,叫植入性广告。” Advertisement implanting? 植入性广告？ Everyone fine goods, whish, are enlightened. 大家细品,哗,醍醐灌顶。 ( Also has......) (还有……)