„Your slow point said, being insufficient is so excited.” “你慢点说,不至于这么激动。” „Yes, our mass is suspending, knows in heart.” “就是,咱们体量摆着呢,心里有数。” Two managers are calm, accountant eldest sister is also steady, embarrassed say/way: „We, our first day the running water is more than 330,000 point.” 两位老总如此淡定,会计大姐也平稳下来,不好意思道:“咱们,咱们第一天流水是三十三万多点。” „330,000......” “三十三万……” They look at each other one, Li Chengru calculates: „Aren't that month is 9 million, one year 100 million over, many.” 俩人对视一眼,李程儒算了算:“那一个月就是九百万,一年一亿出头,不多不多。” „Un, waited for the new vigor in the past, possibly also to slide. Ok, you also go back, good work.” “嗯,等新鲜劲过去,可能还会下滑一些。行了,你们也回去吧,辛苦了。” „At the end of the month calculates the working overtime subsidy.” “月底算加班补贴。” „!” “诶诶！” The eldest sister fills with coming out of sigh, you take a look at others, no wonder can be the manager! 大姐满怀感叹的出来,你瞅瞅人家,难怪能当老总呢！ When the office gate closes, no one could look, two goods wielded the fist simultaneously, did one cup by tea generation of liquor. 待办公室门关上,谁也看不着了,俩货同时挥挥拳头,以茶代酒干了一杯。 In 1979, the years sales volume of Xidan Market had 140 million, by 1993, rose to 1.17 billion. 在1979年,西单商场的年销售额就有1亿4千万,到了1993年,上升到11亿7千万。 The seller's market entity shopping time, do not belittle the market attracts the gold/metal ability. The specially special mass is small, comparatively speaking, is the 12 years ago levels. 卖方市场实体购物时代,千万别小觑商场的吸金能力。特别特的体量小,比较而言,也不过是12年前的水准。 The key differentiation is, overwhelming majorities are the state-owned enterprises, but specially especially personal. 关键区分在于,绝大多数是国企,特别特可是私人的。 „Yeah, my present head humming sound, thriving business, thriving business!” “哎,我现在脑袋嗡嗡的,日进斗金,日进斗金！” „Other general idea/careless, crossing the section is the normal value.” “别大意,过段才是正常数值。” „Understood, didn't we make them rest are not ending?” “明白,咱不让他们歇着不就完了么？” Li Chengru breaks off the finger to calculate, „May First International Labor Day, May Fourth Youth Day and children's day, teachers'day, Mid-Autumn Festival National Day adds Double Ninth Festival, lunar year in which the last month has 29 days the bumper year belt/bring Lantern Festival...... the annual activity, the whole year gives preferential benefit, the children's 40% discount, the teacher 50% discount, you said that they do buy? Definitely bought, buys us also to gain.” 李程儒掰着手指头算,“五一劳动节、五四青年节、儿童节、教师节,中秋国庆加重阳,小年大年带元宵……全年活动,全年优惠,儿童六折,教师五折,你说他们买不买？肯定买,买了咱们也赚。” His flexure the skull, was sighing: „Before you said that is hoping making money. Now money to come, especially was confused!” 他挠着脑壳,叹道:“你说以前吧,就盼着挣点钱。现在钱来了,特么的还迷茫了！” permits non- is also excited, from a clothing store to the clothing city, from the day running water several thousands to hundreds of thousands , the feeling of this industrial upgrading...... passes carefree of pore. 许非也兴奋,从一个服装店到服装城,从日流水数千到数十万,这种产业升级的感觉……直透毛孔的畅快。 „We just now start, the matter are many.” “咱们才刚开始,事儿多着呢。” His slowly mood, breaks off the finger to stroke, „first, the tax, do not take advantage of loopholes. Second, insisted that quality and service, were not many said. Third, keeps in stock you to think?” 他缓缓心情,也掰着指头捋,“第一,税,别钻空子。第二,坚持质量和服务,不多说。第三,库存你想过没有？” „Stock?” “库存？” Li Chengru pounds the lower jaw, „before , I process remain the goods, or the low price sale, either disperses. In the village has does much, a back large package, sells the clothes from house to house.” 李程儒砸吧下嘴,“以前我处理剩货,要么低价销售,要么分散下去。村里有不少干的,背个大包,挨家挨户卖衣服。” „Now is not definitely good, the stock surely meets increases every month greatly, must have a long-term plan. How does the wholesale market?” “现在肯定不行,库存量必会每月巨增,得有个长远规划。搞个批发市场怎么样？” „Approves, wholesale? Bazaar that type?” “批,批发？劝业场那种？” „That calculates the retail, what I said is the clothing wholesale collection and distribution center. When we accumulate a qualification again, looks for boundary cover Donglou, inside all wholesales the clothes......” “那算零售,我说的是服装批发集散地。等咱们再攒点本钱,找个地界盖栋楼,里面全是批发衣服的……” Teacher permits, said with a smile: „I looked that the zoo is good.” 许老师顿了顿,笑道:“我看动物园就挺好。” .................. ……………… permits sum total Li stared for several days, after starts doing business entertains guests greatly, the sales volume really drops, but also has more than 200,000. 许总和李总盯了好几天,开业大酬宾过后,销售额果然下降,但也有二十几万。 A month, especially famous moves Capital City specially, four slogans are resounding. 一个月,特别特名动京城,四句口号响当当。 The price is not so expensive/noble, takes the high-quality route except for the windproof coat and gym suit several, the shoes, shirt and pants anything, still in people accepted in the range. 价格并非都那么贵,除了风衣、运动服几款走精品路线,鞋、衬衫、裤子什么的,仍在人们接受范围之内。 Meanwhile, in the work places discussed that also promotes gradually. 同时,坊间议论也渐渐升级。 Because of private business, boss or star. permits non- few openly makes an appearance, everyone thinks on a manager. 因为私人买卖,老板还是明星。许非很少公开露面,大家以为就一个老总。 „Mother, I want that shoes!” “妈,我要那鞋！” „Which? Yo, 50 money pairs, we trade one to have a look.” “哪个？哟,五十块钱一双啊,咱换一家看看。” „No, I want that shoes! Our class male students have, I do not have, I want that!” “不,我就要那鞋！我们班男生都有,就我没有,我就要那个！” „This you said...... good all various professions, with one pair.” “这你说……行行行,拿一双吧。” That noon, permits Feijin Building, is looking at a bear child to shout bought the shoes. 这日中午,许非进楼,正瞧一个熊孩子喊着买鞋。 Has not currently made the shoes specially especially, enters from the south, this style is good, the young people like, every day can produce goods more than 200 pairs. 特别特目前没生产鞋,都从南方进的,这款样式好,年轻人喜欢,每天能出货二百多双。 On him to two building offices, stands, „permits who the female secretary brushes!” 他上到二楼办公室,女秘书刷的站起来,“许总！” „Un.” “嗯。” He complied with the sound, in shoves open the front door, „old Li not in?” 他应了声,推开里屋门,“老李不在啊？” „Li went out to dine.” “李总出去吃饭了。” „.” “哦。” permits non- sits down, the young secretary gives to pour tea, then by stand motionless. 许非自顾自坐下,小秘书给倒茶,然后站旁边不动。 „Do you have the matter?” “你有事么？” „No, I thought that what you also do have to tell?” “没,我看您还有什么吩咐？” „I and other meetings, you go out.” “我自己等会,你出去吧。” „......” “……” The young secretary holds the tea tray to flash the person, then looks at one, sips to purse the lips. 小秘书抱着茶盘闪人,又回头瞧一眼,抿抿嘴。 Although she is Li invites, but, permits was too attractive! Young gold/metal, natural clean, on the head is going against four large characters: A good horse! 她虽然是李总请来的,但是,许总太好看了啊啊啊！年少多金,潇洒倜傥,脑袋上顶着四个大字:一匹好马！ What a pity is not warm to oneself, polite. 可惜对自己不热情,客客气气。 When around 1 : 00, coming back of Li Chengru mouthful liquor air/Qi, in the hand carries a bag. 等到一点多,李程儒满嘴酒气的回来,手里拎个袋子。 „Ate with whom?” “跟谁吃去了？” „Does the real estate, mother recently always the somewhat bewildered person please eat meal, is very bothersome.” “一个搞地产的,妈的最近总有些莫名其妙的人请吃饭,忒烦。” Li Chengru is actually cheerful, throws the bag, „your mobile phone.” 李程儒实则乐呵,把袋子一扔,“你的大哥大。” „Thanked.” “谢了。” Teacher permits fishes out a box, inside is lying down a brick. He does not want to buy, but discovered that the relation really uses energy, grasps tries in the hand, shakes the head. 许老师摸出一盒子,里面躺着块板砖。他本不想买,但发现联系真费劲,握在手里试了试,摇摇头。 Always has the catching up foot of nouveau riche. 总有种暴发户的赶脚。 This possibly is he and present rich person biggest difference, has the spectrum at heart, steady. 这可能是他和眼下富人最大的区别,心里有谱,稳的一笔。 Li Chengru cheering strong tea, by sofa on slow, said: „ I am recent, more ponders over is blurrier, the business is so how good to do, money to come was also very easy. 李程儒干了杯浓茶,靠沙发上缓着,道:“我最近吧,越琢磨越迷糊,生意怎么这么好做啊,钱来的也忒容易了。 You said that every day 200,000 running water, the profit 50%, still 3 million, can have 30 million even every month by the end of the year. 你说每天二十万的流水,利润就算50%,每月也得三百万,到年底能有三千万。 According to us draws bonus beforehand, 30%, can divide 10 million. Yeah, this is the long-term business! ” 照咱们事先分红,百分之三十,能分个一千万。哎,这还是长期买卖！” „And other reputation hit thoroughly, forms the consumption habit, the profit must rise, you now are insipid.” “等口碑彻底打出去,形成消费习惯,利润还得涨,你现在算没劲。” „Yes! Therefore I wonder......” “就是啊！所以我纳闷呢……” „Wonders, the environment issue, is not we can think.” “纳闷个屁,大环境问题,不是咱们能想的。” „You special were a matter say the environment, I also think that your anything knew......” “你特么是个事就说大环境,我还以为你啥都知道……” Li Chengru ahem, listens to downstairs one piece to shout in confusion suddenly, the secretary runs, „Li, permits! Has a reporter to photograph, can get down to have a look?” 李程儒哼唧哼唧的,忽听楼下一片吵嚷,秘书跑进来,“李总,许总！有个记者要拍摄,要不要下去看看？” „Reporter?” “记者？” He sets out, held down by permits non-, „you sober up, I take a look.” 他一起身,被许非按住,“你醒酒吧,我去瞅瞅。” Goes downstairs looks, a person carries the camera to break off with the service person pulls, asked: „Hello, has the matter?” 下楼一瞧,一个人扛着摄像机正跟服务员掰扯,上前问:“你好,有事儿么？” „I want to pat a material, troubles you to be accommodating.” “我想拍点素材,麻烦您行个方便。” „What material, makes what to use?” “什么素材,做什么用？” „Is a casual racket thing......” “就是随便拍点东西……” „, That is not quite convenient, if you pat to our disadvantageous flat and thin pieces, cries not to have the place to cry.” “哦,那不太方便,你要是拍个对我们不利的片子,哭都没地方哭去。” „Can't, I be pats the commodity. The comrade asked you to coordinate, we......” “不会不会,我就是拍一拍商品。同志请您配合一下,我们……” „Ok, which unit you spoke frankly, can do?” “行了,你直说哪个单位的,要干什么？” The enemies choke, said resentfully: „, I am Education Committee, wants to pat a runahead consumption the small documentary film.” 对方一噎,悻悻道:“呃,我是教委的,想拍个超前消费的小纪录片。” „Runahead consumption?” “超前消费？” „Yes, is......” “就是,就是……” The opposite party entire are not clear, „in the present society has the blind expense, pursues the name brand the phenomenon, we shoot a movie resistance.” 对方也整不明白,“现在社会上有盲目消费,追求名牌的现象,我们拍个片子抵制一下。” permits non- grins, this buddy novice? 许非一咧嘴,这哥们新手吧？ You take the picture that the resistance spends to our shop, you thought that we can agree? 你到我们店里拍抵制消费的片子,你觉得我们能同意么？ „ Buddy, here, although is expensive, but is not most expensive. You pat must look for the most expensive shop, I suggested again your point, suspicious do not greet, takes two footages to walk. “哥们,我们这里虽贵,但不是最贵的。你拍就得找最贵的店,我再建议你一点,偷偷摸摸的别打招呼,拍两个镜头就走。 You on a grand scale, are so easy to take a beating. ” 你这么大张旗鼓的,容易挨揍。” Teacher permits delivers the opposite party, stands has a look at Xidan Avenue on the stair, only thinks fiery. 许老师把对方送出去,站在台阶上看看西单大街,只觉一片火热。 Actually said right, the increasing number of people discovery the market is good this year, the business is better than to do the first two years. This business, does not refer to buying a steamed bun, to eat the bowl noodles, but high-end expense. 其实说的没错,越来越多的人发现今年市场好,生意比头两年好做。这个生意,不是指买个馒头、吃碗面,而是较高端的消费。 Foreign goods that sells like the market, no matter the name brand, pastes the French clothing to dare to sell 1000, pastes the Italian chocolate to dare to sell dozens one box. 就像商场卖的外国货,甭管名不名牌,贴个法国服装就敢卖一千,贴个意大利巧克力就敢卖几十一盒。 Also has what foreign country popcorn, the foreign ice cream, the foreign underwear, the foreign toy...... has rapidly become the object of praise. 还有什么外国爆米花,外国冰激凌,外国内衣,外国玩具……已迅速成为追捧的对象。 As if after first two years of constraining, urging of Asian Olympic Games sends, the stabilizing adjustment of policy, wanted to cancel the expenses of many. 仿佛经过前两年的压抑,亚运的催发,政策的稳定调整,把很多人的消费欲勾出来了。 Complicated, has the country to regulate the influence greatly, slightly has the person psychology to cause trouble. 原因复杂,大有国家调控影响,小有个人心理作祟。 For example few people, feared before poorly, a little money starts to indulge in dissipation. Also some compete mutually, others wear 100 leather shoes, you put on 50, you do not have the face. 比如一部分人,以前穷怕了,有点钱开始花天酒地。还有的互相攀比,人家穿一百块一双的皮鞋,你穿个五十块的,你就没面子。 Including the rural area is also, some farmers were wealthy, starts to build the house to cultivate/repair the grave, holds a wedding to several thousand over ten thousand...... 包括农村也是,部分农民富裕了,开始盖房子修坟,办场婚礼都得几千上万…… To until now was still the country of poor country, this was a novel mysterious social phenomenon: Consumerism. 对至今仍然是个穷国的国家而言,这是一种新颖神奇的社会现象:消费主义。 ( Also has......) (还有……)