Chuangye Building. 创业大厦。 Li Dong and Wu Yajun get out, the side encircles 78 people. 李东和吴亚君一下车,身边就围过来七八人。 Yang Shaopeng, Chen Kai xuan, Wang Ming hui, money wave...... 杨绍鹏、陈凯旋、王明晖、钱金波…… These people are between two issues of students top one batch, or own enterprise is the giant enterprise, or is the state-owned enterprise reputation of grasping is striking. 这些人都是二期学员当中顶尖的一批,要不自己的企业是巨头企业,要不就是掌握的国企名声斐然。 Li Dongyi, Yang Shaopeng said with a smile: „Thing, we may look today your, rises the rising power and prestige to us.” 李东一到,杨绍鹏就笑道:“东子,咱们今天可就看你的了,给咱们涨涨威风。” Li Dong said with a smile: „ Brother Yang, your saying said with going to war. 李东笑道:“杨大哥,你这话说的跟打仗似的。 Isn't a fellow student association? 不就是一个同学会吗？ We, participates fellow student association for what? 咱们这些人,来参加同学会是为了什么？ Helps the cooperation mutually, are many some industry exchanges, smashes the industry barrier, this is the goal. 互帮互助,多一些行业交流,打破行业壁垒,这才是目的。 Although in the fellow student association has some of our opponents, but at this time, the personal grudge was anything. 虽然同学会中有一些咱们的对手,可这时候,私人恩怨算什么。 Like me, looked that two horses are not feeling well, but others are the person of fellow student association, because of them, I doesn't come? ” 就像我,看二马都不爽,可人家都是同学会的人,难道因为他们,我就不来了？” „Ha haha......” “哈哈哈……” Yang Shaopeng several people laugh immediately, Wang Ming hui teased in the one side: „old Yang, I said early, your vision is too narrow. You looked, understanding that the thing looks.” 杨绍鹏几人顿时大笑,王明晖在一旁打趣道:“老杨,我早说了,你眼光太狭隘。你看,还是东子看的明白。” Yang Shaopeng is not angry, said with a laugh: „ Principle is this principle, this being said that beginning us is narrow, cannot weak the imposing manner not be. 杨绍鹏也不生气,笑呵呵道:“理是这个理,可话说回来,咱们初来窄到,也不能弱了气势不是。 The group of people of fellow student association, had had several years of social dealings before, they is a person of circle. 同学会的这批人,之前就已经打过好几年交道了,他们算是一个圈子的人。 Moreover big many that the previous group of people, make compared with our enterprise. 而且上一批人,比咱们企业做的大的不少。 At this time we just came, if stuffy did not speak, instead made others underestimate us. ” 这时候咱们刚来,要是闷不吭声,反而让别人小看了我们。” Wu Yajun said: „ This saying also right, in brief neither arrogant nor servile on line. The sentence is impolite, we do not fear their anything. 吴亚君接话道:“这话也没错,总之不卑不亢就行。说句不客气的,咱们也不怵他们什么。 Let alone, the thing and they are not ripe, aren't we ripe? 何况,东子和他们不熟,咱们难道还不熟？ Everyone the first time was not had to do, these years, their many people suffer a loss in our hands. 大家又不是第一次打交道了,这些年,他们不少人在咱们手上都吃了亏。 old Yang you little stir up trouble, the thing do not respond him. 还有老杨你少挑事,东子别搭理他。 old Yang is one of the entrepreneur club directors, is riper than us with Feng wheel, Guo Guangchang these people. 老杨是企业家俱乐部的理事之一,和冯轮、郭广菖这些人比我们还熟。 At this time he offered the stupid idea, was instigates the thing you and others 's relations. ” 这时候他出馊主意,准是挑拨东子你和其他人的关系。” Yang Shaopeng complains of injustice saying: „ little Wu, your saying was unfair to me. The club that side I am a director right, but the head also has the director and vice president. 杨绍鹏叫屈道:“小吴,你这话可是冤枉我了。俱乐部那边我是理事没错,可头上还有理事长和副理事长呢。 I am a soldier, these fellows always bully me, I looked at them is not feeling well early. 我就是个小兵,那些家伙总欺负我,我早看他们不爽了。 Now we are one group, you cannot kick me outward...... ” 现在咱们是一伙的,你可不能把我往外踢……” He is saying, some people laugh saying: „ old Yang, your saying said black heart? 他正说着,身后就有人哈哈大笑道:“老杨,你这话说的黑心不黑心？ Who bullied you, last drinking time, was you are not of use. 谁欺负你了,上次喝酒的时候,是你自己不顶用。 Finally jumped on the table to sing with old Yu unexpectedly, I may tell you, your clown I patted. 最后和老俞居然跳到了桌子上唱歌,我可告诉你,你那幅丑相我可是拍下来了。 If you said again we bully you, I pass to everyone to have a look. ” 你要是再说咱们欺负你,我就传给大家看看。” Yang Shaopeng complexion immediately changed, the forced smile said: „Does old Feng, have no need such certainly?” 杨绍鹏脸色顿时变了,苦笑道:“老冯,用不着这么绝吧？” Feng wheel laughs again, others also laugh in spite of trying not to abundance. 冯轮再次大笑起来,其他人也纷纷失笑。 Before was to crack a joke, today is Li Dong they officially joins the day of Huaxia fellow student association. 之前不过是开个玩笑罢了,今天是李东他们正式加入华夏同学会的日子。 Naturally, the Huaxia fellow student association custom is actually not stern. 当然,华夏同学会规矩其实不森严。 Has not imagined problem-making, suppressing, this is impossible to exist. 没有想象中的刁难,打压,这根本不可能存在。 Why does everyone want to establish a fellow student association? 大家为什么要成立一个同学会？ To not become friends with the personal connection, expands the human relations circle, increases the influence. 还不是为了结交人脉,扩大交际圈,增加影响力。 So long as you have that strength, you can join. 只要你有那个实力,那你就能加入进来。 Has not verified the mechanism, no one looks down upon anyone, you can come, on the one hand is you have this self-confidence, then at the same time was echoed by others. 没有审核机制,没有谁看不起谁,你能来,一方面是你自己有这个自信,一方面则是得到了其他人的认同。 Li Dong they can come, that showing is echoed by people, feels Li Dong this group of people able with their mutual attention. 李东他们能来,那就说明已经得到了众人的认同,觉得李东这批人可以和他们守望相助。 At this time, not matter that is possible some people to make anything to suppress. 这时候,不可能会有人做什么打压的事。 The people chatted several, then everyone knew. 众人谈笑了几句,接下来大家又重新认识了一下。 The Huaxia fellow student association shows up and receives their, besides Feng wheel, vermilion newly established, tcl of Li Dongsheng Huiyuan, Wu Ying who as well as last night has met. 华夏同学会这边出面接待他们的,除了冯轮之外,还有汇源的朱新立、tcl的李冬生,以及昨晚见过面的吴英。 These four people, establish the senior statesman of fellow student association, is the leader of industry magnate. 这四个人,都是成立同学会的元老,也是行业巨头的掌门人。 Let these four people show up and receive Li Dong they, does not lose the discretion, made everyone experience the energy of fellow student association. 让这四个人出面接待李东他们,既不失分寸,也让大家见识到了同学会的能量。 Exchanged greetings, Feng wheel said with smile on the face: „Walks, we go upstairs. Here cold infiltration person, above everyone is still waiting for us.” 寒暄了一阵,冯轮面带笑容道:“走,咱们上楼吧。这里冷的渗人,上面大家还在等着咱们呢。” Yang Shaopeng relates with him quite near, hears word said with a smile: „Who did also come?” 杨绍鹏跟他关系比较近,闻言笑道:“还有谁来了？” „Is the old acquaintance, the nag, old willow, moreover little Pan and king stone these two fellows also came, south central the king also comes Capital City management, came on the way together.” “都是老熟人,老马,老柳,另外小潘和王石这两家伙也来了,还有王中南也来京城办事,顺道一起过来了。” Feng Lunbian walks while said that Li Dong these people were flabbergasted. 冯轮边走边介绍,李东这些人都不由咋舌。 Indeed is the expert converges, the nag naturally is horse Yun. 的确是牛人云集,老马自然是马昀。 old willow, is the eldest child of association. 老柳,则是联想的老大。 little Pan is Pan stone hundred million, he was to follow before Feng Lunhun, was Feng wheel subordinate soldier, Feng wheel asks little Pan to call be used. 小潘则是潘石亿,他以前就是跟着冯轮混的,算是冯轮的手下小兵,冯轮叫小潘叫习惯了。 king stone was needless saying that eldest child of Vanke. 王石不用说,万科的老大。 In addition has south central the king , to Li Dong, this deserves consideration compared with others at least. 另外还有王中南,更不得了,起码对李东来说,这位比其他人更值得重视。 South central the kings is hundred joint presidents since 03 years, 06 years are to become the chairman of Guangming Group. 王中南从03年开始就担任百联的总裁,06年则是出任光明集团的董事长。 No matter hundred unite brightly, that is the retail giant. 不管是百联还是光明,那都是零售巨头。 Naturally, said that bright is the retail giant is inappropriate, this is a manufacturing industry giant centered on food industry chain. 当然,说光明是零售巨头也不合适,这是一家以食品产业链为核心的制造业巨头。 To the retail business, this manufacturing industry giant has the gold content. 对零售企业而言,这种制造业巨头更有含金量。 Li Dongyi wants the layout downstream industry chain, grasps own supply chain channel, if can take brightly...... 李东一直想要布局下游产业链,掌握自己的供应链渠道,如果能把光明拿下来…… Naturally, this matter also can only think temporarily. 当然,这事也只能暂时想想。 First did not say that bright is a state-owned enterprise, without is so easy to take, even if can take, Li Dong cannot afford. 先不说光明是国企,没那么容易拿下,就算能拿下,李东也买不起。 Under the opposite party had several listed companies not saying that the enterprise value that other have not gone on the market was higher. 对方旗下有好几个上市公司不说,其他未上市的企业价值更高。 The synthesis calculates, perhaps the total assets are not lower than 100 billion. 综合算下来,总资产恐怕不低于千亿。 At this time the distant place wants to swallow the opposite party, was not swallowed by the opposite party is the good deed. 这时候远方想吞下对方,不被对方吞了就是好事。 ...... …… After several minutes, the people arrived at top level of Chuangye Building. 几分钟后,众人到了创业大厦顶层。 Li Dong several people enter the conference room, the applause is thunderous. 李东几人一进会议室,掌声雷鸣。 Said the conference room, is actually inappropriate. 说会议室,其实也不合适。 Here , without the official meeting is so regular. 在这里,没有正式会议那么正规。 Everyone sits lax at will, several are knocking the melon seed, Li Dong they arrive at the time, these put out the melon seed skin to follow to applaud hastily. 大家都松松垮垮地随意坐着,还有几位正磕着瓜子,李东他们到的时候,这几位连忙吐出瓜子皮跟着鼓掌。 Li Dong and several other people feel somewhat unusually, Yang Shaopeng these people have actually had long been used. 李东和其他几人感觉有些异样,杨绍鹏这些人却是早已习惯。 Before the bystander, they are naturally serious, is dignified. 在外人面前,他们自然是严肃的,是威严的。 But now everyone is not a bystander, came the fellow student association, that is a schoolmate, is a friend, is a character of level. 可现在大家不是外人,来了同学会,那就是同学,是朋友,是一个层次的人物。 Chatted to be the same with you and schoolmate, except for the extreme small number of people, who will be all right holds the end clothing to compel all day. 就跟你和同学聊天一样,除了极端的少数人,谁会没事整天揣着端着装逼。 As soon as the applause ended, Feng wheel said with a smile: „ Because today is the temporary meeting, many people have not come. However are not related, has not come next time will say goodbye is not late. 掌声一结束,冯轮就笑道:“今天因为是临时聚会,很多人都没来。不过没关系,没来的下次再见也不迟。 old Yang these people, everyone is not strange. 老杨这些人,大家也不陌生。 Must say strangely, that probably was Li Dong. 要说陌生,那大概就是李东了。 Li Dong is young, is different from our these old fogies, others selected proceeding of firecracker to catch up for these years, the time speedily flung us after behind. 李东年轻,和咱们这些老家伙不一样,人家这几年点了炮仗似的往前赶,一溜烟的工夫就把咱们甩在了身后。 Before was rare, later everyone is a friend, is the ally, Li Dong, come, how said several? ” 之前难得一见,以后大家都是朋友,是战友,李东,来,说几句怎么样？” Li Dong smiles bitterly saying: „Feng......” 李东苦笑道:“冯总……” „Called old Feng! If called not to export, that called Professor Feng, I liked teaching this name, pinched irritably, the big masters feared anything, now you mix was better than our most people, came to direct to show the right direction to us.” “叫老冯！要是叫不出口,那就叫冯教授,我喜欢教授这称呼,别扭捏,大老爷们怕什么,你现在混的比咱们大多数人都好,来给咱们指点指点迷津。” Feng wheel said with a laugh several, appearing was more intimate than much last night. 冯轮笑呵呵的说了几句,显得比昨晚亲热了不少。 Last night that was the public relations, today is different. 昨晚那是社交,今天却不一样。 Said is the public relations, actually relates to go a step further. 说是社交,其实关系要更进一步。 In Huaxia, is flooding all kinds of circles, but every so often, everyone rescues a oneself life by the strength of circle. 在华夏,充斥着各种各样的圈子,而很多时候,大家都是靠圈子的力量救自己一命。 Here, is easier the friend who found to have a common goal. 在这里,更容易找到志同道合的朋友。 Huaxia fellow student association , one of the top circles. 华夏同学会,也正是这种顶级圈子之一。 Other such as the Mount Tai meeting, the entrepreneur club, is the peak circle, moreover most people superpose. 其他的诸如泰山会,企业家俱乐部,都是最顶尖的圈子,而且其中大部分人都是重合的。 So many years, the fresh face are not many. 这么多年,新面孔不多。 A few years ago the Internet enterprise rose time, presented many Internet giants actually, now with the Internet enterprise stabilizes gradually, the fresh face were getting fewer and fewer. 前些年互联网企业崛起的时候,倒是出现了不少互联网巨头,如今随着互联网企业渐渐稳定下来,新面孔越来越少了。 But like Li Dong, is also rarely seen to the top commercial giant who the present has not entered the top circle. 而像李东这样,到现在还没进入顶级圈子的顶级商业巨头也不多见。 Feng wheel said, nearby willow Chuanzhi also said with a smile: „Li Dong, spoke several to us. Comes a grand opening, after letting we experience 80 new concept.” 冯轮说完,一旁的柳川志也笑道:“李东,就给咱们讲几句吧。来个开门红,让咱们见识见识80后的新观念。” Others also create a disturbance, Li Dong sees that some, helpless said: „Key is I do not know that has this, has not made anything to prepare......” 其他人也纷纷起哄,李东见状有些无奈道:“关键是我不知道有这茬,没做什么准备……” „ Why prepares, does not meet, everyone chats casually. You want to say that anything said anything, old Yang, Yajun, sits, is standing doing. “做准备干吗,又不是开会,大家随便聊聊。你想说什么就说什么,老杨,亚君,都坐,站着干嘛。 Passing through the gate is a person on one's own side, no one entertains you, oneself find the place to sit. 进了门都是自己人,没人招待你们,自己找地方坐。 Everyone listens to Li Dong to say anything, for these years said over and over again is our these old fogies, the thought ossifies. 大家都听听李东说什么,这几年说来说去都是咱们这些老家伙,思维都僵化了。 Now made the young people say, had a look to have anything to enlighten to us. ” 现在让年轻人说说,看看对我们有什么启迪。” Feng wheel said, Wu Yajun several people are impolite, looked for a position to sit respectively, then followed creating a disturbance to make Li Dong chat several together. 冯轮说完,吴亚君几人也不客气,各自找了个位置坐了下来,接着一起跟着起哄让李东聊几句。 Li Dong shows the whites of the eyes, before everyone in downstairs was one group, did this revolt? 李东翻了个白眼,之前大家在楼下还是一伙的,这就叛变了？ Since the people are so warm, Li Dong has not continued to get down artificial. 既然众人这么热情,李东也没继续矫情下去。 Chats casually, for these years Li Dongkai can not know many, but also fears this. 随便聊聊而已,这几年李东开的会不知道多少,还怕这个。 Coughs lightly, Li Dong said with a smile: „ I reveal shortcomings before senior today, said chats casually, cannot be so casual. 轻咳一声,李东笑道:“那我今天就在诸位前辈面前献丑了,说随便聊聊,也不能真那么随便。 Because I build up from the retail supermarket, I say this on the key point today. ” 因为我是从零售超市起家的,那我今天就重点说说这个。” This saying, many people show the look that is interested, south central the king said with a smile: „ East Li, said, listens to your respected opinion. To be honest, I from hundred united, today I have not been possible to come. 这话一出,不少人都露出感兴趣的神色,王中南更是笑道:“李东,说说,听听你的高见。说实话,要不是我从百联走了,今天我还不一定会过来。 However since walked, I now am an observer. 不过既然走了,那我现在就是旁观者。 From the angle of observer, how I want to listen to you to regard the domestic retail, after all the retail connection are many, bright here and retail cannot separate. ” 从旁观者的角度,我想听听你怎么看待国内零售行业,毕竟零售行业关联很多,光明这边和零售也分不开。” „ Brother Wang was laughed , the respected opinion does not have many actually, I chatted me simply to the view of domestic retail business. “王大哥见笑了,高见倒是没多少,我简单谈谈我对国内零售企业的看法。 Mentioned the retail, actually since the ancient times then had. 说起零售,其实自古以来便有。 The ancient times selecting itinerant peddler, calculates reluctantly our retail, sold is some daily necessities...... 古时候的挑货郎,勉强也算咱们零售这一块,卖的都是一些生活必需品…… I said these, wants to prove anything actually not, but wants saying that the retail start of our country is very early, not compared with any national evening. 我说这些,倒不是想证明什么,只是想说,咱们国家的零售起步很早,不比任何国家晚。 But now internationally, why retail business of our Huaxia in an extremely awkward position? 可如今在国际上,为什么咱们华夏的零售企业处于一种极其尴尬的地位？ Cannot go out the gate, internally also does not in a big way, instead by some outcomers, the successor was seized large quantities of markets? ” 走不出国门,在国内也做不大,反而被一些外来者,后来者抢占了大批市场？” South central the kings cannot bear say: „Why?” 王中南忍不住道:“为什么？” Li Dong said with a smile: „First, I must say that the first point, overemphasized the national brand!” 李东笑道:“首先,我要说第一点,过分强调民族品牌！” South central the kings gawked, others were also shocked. 王中南愣了一下,其他人也都愣住了。 This is nothing? 这算什么？ This bidding goodbye person said does not have the issue, key your Li Dong to say this saying actually, that simply from slapping close to. 这话别人说出来倒是没问题,关键你李东说出这话,那简直就是自掌嘴巴。 Internally in the middle of the retail business, plays the national brand, whom abandons your its? 在国内零售企业当中,打民族品牌的,舍你其谁？ How Li Dong has not managed others to think, continues saying: „ Everyone do not listen to the branch, what I said is overemphasizes the national brand, the key point on the excessive two characters. 李东没管其他人怎么想,继续道:“大家别听岔了,我说的是过分强调民族品牌,重点在过分两个字上面。 Since Huaxia joins wto, the Huaxia market already and international market connects rails. 自从华夏加入wto之后,华夏市场已经和国际市场接轨。 In a time of global economy experience, any enterprise that far-sighted, should understand, what at this time hit was the global strategy. 在全球经济一体会的时代,凡是有远见的企业将,都应该明白,这时候打的是全球战略。 The national brand, actually seemed somewhat narrow at this time. 民族品牌,在这时候其实显得有些狭隘。 I did not deny national brand is not good, may engage in introspection, you really to guard national brand? 我不是否认民族品牌的不好,可扪心自问,你们真的是为了捍卫民族品牌吗？ This may not necessarily, because of this atmosphere, is letting the national brand not only has not become our advantages, instead became a limit. 这个可不见得,而正因为这种氛围,让民族品牌不但没成为我们的优势,反而成了一种限制。 Everyone is playing the national brand the flag, finally to prove oneself determination and only, various promotion, various price wars, various internal frictions fight mutually...... 大家都在打民族品牌的旗帜,结果为了证明自己的决心和唯一,各种促销,各种价格战,各种内耗互斗…… The result caused anything, causing our products even more to manufacture in a rough way. 结果导致了什么,导致咱们的产品愈加粗制滥造。 Because the price is too low, the non- cost control we must lose money. 因为价格太低,不控制成本咱们就要亏本。 Did finally, ok, everyone lost the confidence to the national brand, from this produced imported goods is the good psychology. 搞到最后,好了,大家都对民族品牌失去了信心,由此产生一种洋货才是好的这种心理。 Is the thing of foreigner really better than us? 老外的东西真就比咱们好？ Is good! 好个屁！ Was we this sign destroying, I said solely was not the retail, including various trades and occupations. 是我们自己把这张好牌给毁了,我说的不单单是零售,包括各行各业。 ...... ” ……” „ Second, everyone has confused a concept, Huaxia made was not equal to that Huaxia creates. “第二,大家一直混淆了一个概念,华夏制造不等于华夏创造。 This was our localizations had the problem, did not say Huaxia to make, the thing was our, money was made by us. 这就是我们的定位出现了问题,不是说华夏制造,东西就是我们的,钱就被我们赚去了。 ‚Creation’ related to a thing, that is ‚complete product’ concept issue. ‘创造’涉及一个东西,那就是‘完整产品’的概念问题。 Moves toward Huaxia to create from Huaxia manufacture, cannot simply the understanding be the technical question, scientific research issue, or financial problem, talent issue. 从华夏制造走向华夏创造,也不能简单地理解为技术问题,科研问题,又或者资金问题,人才问题。 This is actually a business management idea, the business model, as well as building of enterprise culture issue. 这其实是一种企业管理理念,经营模式,以及企业文化建设问题。 Why do we struggle these overseas retail business? 咱们为什么争不过那些国外零售企业？ Because they are creating, turned into their creation Huaxia manufacture, finally causes us only to be able in behind to eat the soup, they in front big stuttering meat...... ” 因为他们是在创造,将华夏制造变成了他们的创造,结果导致咱们只能在后面喝汤,他们在前面大口吃肉……” „Third, our retail business, is small, the concentration degree is low, the resources disperse extremely......” “第三,咱们的零售企业,规模小,集中度低,资源极度分散……” „Fourth......” “第四……” Li Dong spoke with confidence, said had almost the less than half hour. 李东侃侃而谈,说了差不多有小半个小时。 Naturally, discussed principles were quite many. 当然,其中务虚的比较多。 After all met with everyone for the first time , no preparatory work, spoke thoughtlessly to chat the general orientation. 毕竟第一次和大家见面,也没什么准备工作,随口聊聊大方向罢了。 How as to implement specifically, how to change, this involves the next strategy of enterprise, let alone Li Dong does not have a clear plan now, even if there are him not to say. 至于具体怎么实施,怎么改变,这涉及到企业的下一步战略,别说李东现在还没个清晰的计划,就算有他也不会说出来。 However merely is these general orientations issues, many people also listen with great interest. 然而仅仅是这些大方向的问题,不少人也听的津津有味。 Li Dong said the retail, actually these theory sets will do in any industry. 李东说零售,其实这些理论套在任何行业都行得通。 When his voice falls, in the conference room broke out the applause again. 等他话音落下,会议室中再度响起了掌声。