In mid October. 10月中旬。 Assumes southern Sun Tao, led the team to receive PARKnSHOP officially. 坐镇南方的孙涛,正式带领团队接收了百佳。 PARKnSHOP, started to change the sign work comprehensively. 百佳,开始了全面换牌工作。 As the old shop, these brands, are actually worth retaining. 作为老字号,这些品牌,其实都是值得保留的。 Every so often, the brand of enterprise, is more valuable than the actual value. 很多时候,企业的品牌,比实际的价值更值钱。 But the distant place is such self-confident, is so proud. 可远方就是这么自信,这么自傲。 It looks like in all distant people, they want is not others' signboard, is own signboard, is distant these two characters! 在所有远方人看来,他们要的不是别人的招牌,就是自己的招牌,就是远方这两个字！ PARKnSHOP, this old shop retail signboard, has occupied the general merchandise brand of first two position in Hong Kong, is established in 19 73, until now 36 years of history. 百佳,这个老字号零售招牌,在香江一直占据前二位置的百货品牌,成立于73年,至今36年的历史。 But at this moment, innumerable Hong Kong residents, then saw PARKnSHOP this signboard vanishes before the populace. 而这一刻,无数香江居民,则是看到了百佳这个招牌消失在大众面前。 Some Hong Kong local old people, although is usually discontented with various Li types. 一些香江本地的老人,尽管平时对李家各种不满。 But at this moment, when saw PARKnSHOP this signboard vanishes, many perceptions, some people cry extremely for this reason. 可这一刻,当看到百佳这个招牌消失的时候,不少人极为感性,有人为此落泪。 More than 30 years! 三十多年了！ Many people start doing business starting from first day from PARKnSHOP, shops in PARKnSHOP. 很多人从百佳开业第一天开始,就在百佳购物。 These years, they have been used to all these, was used to this name. 这些年,他们已经习惯了这一切,习惯了这个名字。 But now, PARKnSHOP disappeared. 可现在,百佳消失了。 ...... …… Intermediate belt. 中环。 Yangtze River Headquarters. 长江总部。 At this moment, Li and his son stand before the window, overlooks downstairs. 此刻,李家父子都站在窗台前,俯瞰楼下。 Freely, they look is not clear, but the father and son know, opposite PARKnSHOP big store, is conducting to change the sign. 尽管,他们看的不清晰,可父子俩人都知道,对面的百佳大卖场,正在进行换牌。 Although PARKnSHOP is not the principal business of Yangtze River, but also once is initially magnificent. 百佳虽然不是长江的主打业务,可当初也曾辉煌过。 More than 30 years, this brand, strikes root in the hearts of the people in Hong Kong. 30多年来,这个品牌,在香江深入人心。 The father and son have not thought, distant place after merging PARKnSHOP, directly conducts to change the sign. 父子俩人都没想到,远方会在并购百佳之后,直接进行换牌。 This is a very accidental/surprised matter! 这是很让人意外的一件事！ Perhaps PARKnSHOP in the inland big value, may not in Hong Kong, the value be very big. 百佳在内地也许没多大价值,可在香江,价值很大。 Said that changes the sign to change the sign, said that abandones abandones, before today, few expects this matter. 说换牌就换牌,说弃用就弃用,就在今天之前,几乎没人预料到这事的发生。 Li Zeju sees the old father to stare at downstairs to look, not being able to bear be wear a look of angry: „Li Dongtai was excessive!” 李泽驹见老父一直盯着楼下看,忍不住面带愤怒道:“李东太过分了！” old Li shakes the head slightly, said in a soft voice: „It is not excessive, is self-confident.” 老李则是微微摇头,轻声道:“不是过分,是自信。” „ Eliminates the influence of Yangtze River, changing the sign is most quickly the most effective way. “消除长江的影响,换牌是最快最有效的方式。 He is self-confident, the influence of distant place, strikes root in the hearts of the people compared with the Yangtze River, can replace the position of Yangtze River and PARKnSHOP. 他自信,远方的影响力,比长江更深入人心,能取代长江和百佳的位置。 He must build oneself retail system, is his distant system alone. 他要打造自己的零售体系,独属他的远方体系。 In recent years, except for time from the beginning, late Guomei, other by the enterprise of distant annexation, the distant place had not been admitted them to enter the distant system. 这些年来,除了一开始的时代,后期的国梅,其他所有被远方吞并的企业,远方都没有接纳他们进入远方体系。 The time is first, at that time the distant strength was not strong, helpless action. 时代是第一家,当时远方实力不强,无奈之举。 Guomei is the condition that Huang pledges, Li Dong to take Guomei, has to accept. 国梅则是黄家开出的条件,李东为了拿下国梅,不得不接受。 Now, the distant place has the abundant strength, therefore retention of PARKnSHOP brand, is insignificant. 如今,远方有雄厚的实力,所以百佳品牌的保留,已经无足轻重。 This young people, indeed...... overbearing! ” 这个年轻人,的确……霸道！” Yes, overbearing! 是的,霸道！ Li Dong this time extremely domineering, starts is quite domineering from the purchase, to changing the sign is so resolute, is domineering incomparable. 李东这次极其强势,从收购开始就极为强势,到换牌这么果决,更是强势无比。 He does not make anything to investigate and study, without consults the Yangtze River, said that traded gives to trade. 他根本不去做什么调研,也没来咨询长江,说换就给换了。 Such action, at the beginning of the purchase, is overbearing incomparable. 这样的举动,在收购之初,是霸道无比的。 Li Zeju just wants saying that actually listens to the old father also to say with a smile: „ Ok, no matter what he goes. 李泽驹正想接话,却听老父又笑道:“算了,任他去吧。 Conceited, this is his idea. 唯我独尊,这便是他的理念。 Now, the inland retail gunsmoke rises from all directions, we withdrew at this time also saved lots of troubles. 如今,内地零售行业硝烟四起,我们这时候退出也算是省去了很多麻烦。 The superposition business of we and distant place are not many, even if Watson's and opposite party do not have too big business conflict, this is the good deed. 我们和远方的重合业务不多,哪怕屈臣氏和对方也没太大的业务冲突,这是好事。 Let alone...... he is young...... ” 何况……他还年轻……” old Li does not sigh with emotion himself, recalls with deep feeling for the descendants. 老李不是感慨自己,是为子孙感怀。 The descendant of Li educates is not bad, even is quite outstanding, training of descendant is satisfying. 老李家的后代教育不算差,甚至极为优秀,儿孙的培养都让人满意。 Takes over, does not have any issue. 接班,没有任何问题。 Even after taking over, carries forward the group, no issue. 甚至接班之后,将集团发扬光大,也没任何问题。 But old Li knows, oneself sons, in the bone lack all-out effort and wild brute strength. 可老李知道,自己的儿子们,骨子里还是缺乏一股拼劲和野蛮劲。 The business management, the employment strategy, the commercial strategy, these thing sons do not lack. 商业管理,用人之道,商业战略,这些东西儿子不缺。 Can light/only depend on these things enough? 可光靠这些东西就够了？ Does a starting from scratch what receive others to respect? 白手起家的一代为什么更受别人尊重？ Because they have oneself unique style, in the bone also has a wild brute strength, or is flooding the crazy flavor. 因为他们有自己的独特风格,骨子里也都带着一股野蛮劲,或者说充斥着疯狂的味道。 These people, in the hopeless situation, will erupt a bigger lethality. 这些人,在绝境的时候,会爆发出更大的杀伤力。 Li Dong has this vigor! 李东就有这股劲！ The Yangtze River cannot provoke the distant place, does not need to provoke. 长江不是招惹不起远方,是没必要去招惹。 He also living time, all said. 他还活着的时候,一切好说。 Once he walked, the distant place and Yangtze River make war, old Li is almost assured, finally the Yangtze River will unable to support. 他一旦走了,远方和长江开战,老李几乎笃定,最后长江会撑不下去。 Because Li Donggan wrestles, does not hesitate all wrestles. 因为李东敢搏,不惜一切的去搏。 Does oneself son dare? 自己的儿子敢吗？ old Li does not know, because of this matter to Yu Changjiang, has never happened. 老李不知道,因为这种事对于长江来说,从未发生过。 But the unknown matter is fearful, old Li does not want to bet all these. 可未知的事才可怕,老李不想去赌这一切。 The both sides business superposition are not many, a general merchandise business, Li Dongxiang does, that made him complete. 双方业务重合不多,一个百货业务而已,李东想做,那就让他去做好了。 Even if the entire retail business, loses including Watson's to Li Dong, what's the big deal? 哪怕是整个零售业务,包括屈臣氏也丢给李东,那又如何？ Yangtze River and with yellow, does not get up by these family properties. 长江和和黄,可不是靠这些家底起来的。 Can use the minimum price, making inland that crazy young people cease all activities, looks like or is worth in old Li. 能用最小的代价,让内地那个疯狂的年轻人偃旗息鼓,在老李看来还是值得的。 Heard the father saying that the Li Zeju silent moment, the nod said gently: „Is overbearing, is very young.” 听到父亲这么说,李泽驹沉默片刻,轻轻点头道:“是霸道,也很年轻。” „Young is not the derogatory meaning, do not think.” “年轻不是贬义,不要多想。” old Li reminded one, then no longer spoke , to continue to look at downstairs to be distracted. 老李提醒了一句,接着就不再说话,继续看着楼下走神。 ...... …… The Yangtze River here sighs with emotion Li Dong to rule by force. 长江这边感慨李东霸道。 Some inland people are also sighing with emotion. 内地也有人在感慨。 Guandong. 粤省。 Shenzhen stock market. 深市。 Wal-Mart Huaxia Headquarters. 沃尔玛华夏总部。 Chen Yaochang of then Wal-Mart Huaxia area president cannot bear shake the head saying: „Overbearing of Mr. Li, arbitrary, making one praise to the heavens.” 时任沃尔玛华夏区总裁的陈耀昌忍不住摇头道:“李先生的霸道,蛮横,让人叹为观止。” Wal-Mart first several presidents in the Huaxia area, is the foreigners. 沃尔玛前几任在华夏区的总裁,都是老外。 However afterward Wal-Mart to promote the localization strategy, chose Chinese American Chen Yaochang to be Huaxia area President and CEO. 不过后来沃尔玛为了推行本土化策略,选择了美籍华人陈耀昌担任华夏区总裁兼首席执行官。 Starting from 06 years, Chen Yaochang then starts to be Wal-Mart Huaxia area president. 06年开始,陈耀昌便开始担任沃尔玛华夏区总裁。 But before then, Chen Yaochang had once headed the Hong Kong biggest general merchandise supermarket chain, Huikang Supermarket. 而在这之前,陈耀昌曾执掌过香江最大的百货连锁超市,惠康超市。 Before Chen Yaochang lands, Wal-Mart was not ideal in the Huaxia performance, be at long-term strategic loss condition. 在陈耀昌空降之前,沃尔玛在华夏业绩一直不理想,处于长期战略亏损状态。 Chen Yaochang's arrival, is Wal-Mart carries out the localization test point. 陈耀昌的到来,便是沃尔玛推行本土化的试验点。 Chen Yaochang is also clear about this, since 07 years, starts to reform the expansion resolutely. 陈耀昌本人也清楚这点,从07年开始,就大刀阔斧地开始改革扩张。 06 years, Chen Yaochang just landed, Wal-Mart only has 75 shops in Huaxia. 06年,陈耀昌刚空降的时候,沃尔玛在华夏只有75家门店。 May arrive for 09 years, now, Wal-Mart broke through 300 in the Huaxia total shop quantity! 可到了09年,现在,沃尔玛在华夏总门店数量突破了300家！ However, large-scale opening a shop, the large-scale investment, has not obtained the result that Wal-Mart Headquarters want. 然而,大规模的开店,大规模的投资,并未取得沃尔玛总部想要的结果。 The rise because of distant place, causing the foreign capital survival difficulty, the bloody battle frequently to happen. 因为远方的崛起,导致外资生存困难,血战频频发生。 In order to recall the group loses, Wal-Mart increased to moving into various expenses of business gathers, the suppliers that caused the Huaxia area is quite discontented. 为了挽回集团损失,沃尔玛加大了对入驻商的各种费用收取,导致华夏区的供应商都极为不满。 The expenditure increases, the performance increases, the profit has actually been dropping. 开支增加,业绩增加,利润却是一直在下降。 Is known as daily Wal-Mart of low price, to deal with the competitions of distant and other enterprises, have to participate in the promotion war frequently. 号称天天低价的沃尔玛,为了应对远方和其他企业的竞争,不得不经常参与促销大战。 Repeatedly so, the performance rose, the profit actually falls again. 频频如此,业绩是上涨了,利润却是再次下跌。 Until now, the distant place reinforced the offensive, making Wal-Mart in the day of Huaxia sadder. 到如今,远方加强了攻势,让沃尔玛在华夏的日子更加难过了。 11 th, the headquarters announce to the public increase funding 20 billion. 11号,总部对外宣布增资200亿。 However, Chen Yaochang happy is not long, quick, has the news to transmit, if Wal-Mart in this ** in the war, was suppressed by the distant place again, he can leave job. 然而,陈耀昌并未高兴太久,很快,就有消息传来,如果沃尔玛在这**战中,再次被远方压制,他可以离职了。 For these years, Wal-Mart was getting bigger and bigger in the investment efforts of Huaxia, settled on this market. 这几年,沃尔玛在华夏的投资力度越来越大,就是看中了这块市场。 But the length and breadth of Huaxia, for many years had not brought back to the proper return to Wal-Mart. 可华夏的广袤,多年来一直没有给沃尔玛带回应有的回报。 In addition the Huaxia retail situation was tense, consumed massive manpower and resources, causes now headquarters many high-level suggestions, just like Carrefour, withdrew from Huaxia to consider as finished. 加上华夏零售行业局势紧张,耗费了大量的人力物力,导致现在总部很多高层建议,如同家乐福一样,撤出华夏算了。 Although the campaign has not started now, but Chen Yaochang felt suddenly, perhaps oneself this/should preparation left. 尽管现在战役还没开始,可陈耀昌忽然觉得,自己也许该准备离开了。 The distant place was insane! 远方疯了！ today, PARKnSHOP changes the sign at the same time. 就在今天,百佳换牌的同时。 Nearby the Wal-Mart big store in headquarters not far away, simultaneously 6 about 1000 square meters shops start to repair. 总部不远处的一家沃尔玛大卖场附近,同时有六家1000平米左右的门店开始装修。 Except that these about 1000 square meters shops, in addition 45 community shops are also repairing. 除了这些1000平米左右的门店,另外还有四五家社区店也在装修。 Is the shop in distant place! 都是远方的门店！ Surrounded the Wal-Mart big store all round! 将沃尔玛大卖场团团包围了！ What wasn't this insane is? 这不是疯了是什么？ Nearby a big store, suddenly were more than many ten supermarket shops, how many does this want to invest? 一家大卖场附近,忽然多了十多家超市门店,这要多少投资？ This is also only one, Chen Yaochang temporarily also in the waiting news. 这还只是一处,陈耀昌暂时还在等待消息。 He wants to know, is the exceptional case, is so. 他想知道,到底是特例,还是都是如此。 If, distant that is drawing cash to pound, wants being battered to death Wal-Mart forcefully. 如果都是,远方那是在拿钱砸,想要硬生生的砸死沃尔玛。 Wal-Mart is rich, is the key the Huaxia area can obtain the big support? 沃尔玛有钱,关键是华夏区这边能得到多大的支援？ 20 billion also pay lip service, since said for three years, is impossible to invest Huaxia one time. 200亿也只是嘴上说说,既然说三年内,不可能一次性投入进华夏。 Perhaps this year only has 35 billion, even less funds invest. 也许今年只有三五十亿,甚至更少的资金投入。 Does the investment of such scale, how fight a tough battle? 这样规模的投入,如何打一场硬仗？ A big store was diverged like this, business? 一家大卖场被这样分流,还有生意可言吗？ Li Dong this is not overbearing, is not arbitrary, is what? 李东这不是霸道,不是蛮横,是什么？ Financing 300 billion have not completed, now puts up the cash recklessly, once is defeated, these shops will perhaps become the rotten tail shop. 融资的3000亿还没完成,现在就不顾一切地砸钱,一旦失败,这些门店恐怕都会成为烂尾店。 But such fierce attack potential state, even if has not officially put into service, made in all person hearts press a big stone. 可这样凶猛的攻击势态,哪怕还没正式投入运营,也让所有人心中压上了一块大石。 When Chen Yaochang is sigh with emotion, the secretary knocks on a door to enter. 就在陈耀昌感慨的时候,秘书敲门进入。 Quick, Chen Yaochang obtained the news from the secretary mouth. 很快,陈耀昌从秘书口中得到了消息。 It is not one, is not the exceptional case! 不是一家,不是特例！ In Guandong, Wal-Mart currently altogether has 30 big stores probably, this number are not few. 在粤省,沃尔玛目前总共大概有30家大卖场,这个数目不算少。 Altogether in Huaxia, Wal-Mart enters so many years, big store also 300. 总共在华夏,沃尔玛进入这么多年,大卖场也才堪堪300家。 06 years ago, only has more than 70. 06年之前,更是只有70多家。 Province 30, did not calculate absolutely few. 一省有30家,绝对不算少了。 But today, the communities near these 30 big stores, the street, including the big store peripheral business district, has the shop in distant place to begin. 而就在今天,这30家大卖场附近的小区,街道,包括大卖场周边的商业区,都有远方的门店在开工。 Not only limits to 1000 square meters small supermarket, has including about 3000 square meters mark Chao. 不仅仅局限于1000平米的小超市,包括3000平米左右的标超都有。 Even is over 7000 square meters big stores, the distant place also starts to repair to construct. 甚至是7000平米以上的大卖场,远方这边也开始装修兴建。 In other words , today a day, Guandong, hundred over 200 Yuanfang Supermarket are even beginning. 换言之,今天一天,粤省这边,有百家甚至两百家以上的远方超市在开工。 The supermarket repairs, said that slow is very slow, said that quickly is quick fierce. 超市装修,说慢很慢,说快则是快的厉害。 Rich, that can be above you to imagine quickly. 有钱,那就可以快的超乎你想象。 The community shop, the convenience store, in a month repairs, puts into service, this almost does not have the difficulty. 社区店,便利店,一个月内装修完毕,投入运营,这几乎没难度。 Even if the big store, within three months is operational, are not too difficult. 哪怕大卖场,三个月之内投入使用,也不是太难。 Once and several other hundred shops put into service, the hard times of Wal-Mart must arrive. 一旦等这数百家门店投入运营,沃尔玛的苦日子就要到了。 The secretary sees the president still to ponder , to continue saying: „ Not is only only we, is also the same including Darunfa and Auchan these supermarket stores. 秘书见总裁还在沉思,继续道:“不仅仅只是我们,包括大润发、欧尚这些超市卖场也一样。 Also is not only only the distant shop, including their partners. 也不仅仅只是远方门店,包括他们的合作伙伴。 Everyone started the expansion happily recently, the expansion of wide scope! 人人乐最近就开始了扩张,大范围的扩张！ The distant alliance system, is so, is compressing our existing space. ” 远方联盟体系,都是如此,正在压缩我们的生存空间。” Some of Chen Yaochang headaches, long time said: „I knew.” 陈耀昌有些头疼,半晌才道:“我知道了。” Sent the assistant, Chen Yaochang to fall into again quietly. 打发走了助理,陈耀昌再次陷入了沉寂。 Now facing such situation, facing the distant places and their alliance systems, how Wal-Mart should deal? 如今面对这样的局势,面对远方和他们的联盟体系,沃尔玛该如何去应对？ That side headquarters, will give the big support? 总部那边,又会给予多大的支持？ For these years, the headquarters have actually been discontented with him, thought that he changed the image of Wal-Mart, offended the core value of group. 这几年,总部其实已经对他不满,觉得他改变了沃尔玛的形象,触犯了集团的核心价值观。 Does not fight the price war, does not fight the promotion, this is the core of Wal-Mart. 不打价格战,不打促销战,这是沃尔玛的核心。 May in Huaxia, even in the Asian market, not fight the price war, that is doomed not to have the good end. 可在华夏,甚至在亚洲市场,不打价格战,那注定不会有好下场的。 Like Amazon, in Huaxia layout, does not fight the price war, does not create the propaganda. 就如亚马逊,在华夏布局,也不打价格战,不做宣传。 Finally how? 结果如何？ Nameless! 籍籍无名！ Remarkable Amazon, has almost no popularity in Huaxia now, constantly follows the ancient tradition, really can in long-term that Huaxia walks? 卓越亚马逊,现在在华夏几乎没有任何知名度,一味的遵循古老的传统,真能在华夏走的长远？ The name effect, was useful before. 品牌效应,以前有用。 Now, the name effect of distant place is more powerful than Wal-Mart. 现在,远方的品牌效应比沃尔玛更强大。 Consumer of Huaxia, was no longer same as before, thought that the foreign brand was the guarantee of quality. 华夏的消费者,也不再和之前一样,觉得洋品牌就是质量的保证。 The Wal-Mart audience have, but is gradually draining now. 沃尔玛受众还是有的,可现在正在逐渐流失。 Headquarters that side light knows that separates the shore direction, do they have Huaxia to investigate and study? 总部那边光知道隔岸指挥,他们到底有没有来华夏调研过？ The shop repair of distant place, the grade of service, the price, product quality, including various member systems, is not worse than Wal-Mart, even is more powerful. 远方的门店装修,服务质量,价格,产品质量,包括各种会员体系,不比沃尔玛差,甚至更强大。 Because the distant place is the new shop, earliest is also 04 years, for these years the newly-opened distant big store, the environment and other things were only not weaker than Wal-Mart. 因为远方都是新门店,最早的也就是04年的,这几年新开的远方大卖场,环境和其他的东西都比沃尔玛只强不弱。 In this case, has not increased the disbursement in this aspect to invest, how to meet head-on? 这种情况下,还不加大这方面的支出投入,如何去迎战？ 20 billion investments, do the headquarters feel really many? 200亿的投资,总部难道觉得真的很多吗？ In three years invests, the first year is less than 3 billion capital spending plans, with distant number by the investment projects of 10 billion ideas compared with, petty full. 分三年投入,第一年不到30亿的投资计划,和远方数以百亿计的投资方案相比,小家子气十足。 Overbearing Li Dong, does not give them any respite the space. 霸道的李东,不给他们任何喘息的空间。 At this moment, Chen Yaochang is lost in thought is unable to extricate oneself for a very long time. 这一刻,陈耀昌陷入了沉思久久无法自拔。 ...... …… Falls into the similar aspect with Chen Yaochang, high Xin retail. 与陈耀昌陷入同样局面的,还有高鑫零售。 tall Xin the Huaxia area president , the headache wanted to crack at this time. 高鑫的华夏区总裁,这时候也头疼欲裂。 The young people are crazy, that is nine cows cannot block. 年轻人疯狂起来,那是九头牛都拦不住。 Then how many days, everyone has not been ready, does the distant place need worries? 这才几天,大家还没做好准备呢,远方有必要这么着急吗？ ...... …… Under the line the retail giant headache, online giant Ali is the sense of crisis is full. 线下零售巨头头疼,线上的巨头阿里则是危机感十足。 Ali Headquarters. 阿里总部。 The horse sunlight affirmation said: „ The old repertoire, diverts the attention, or did not say appropriately, he under constraining these retail business. 马昀肯定道:“还是老套路,转移视线,或者这么说不合适,他在拖住那些线下零售企业。 The distant shop puts into service is not quick, now begins construction, but to make the pressure, making other enterprises have no time to attend to other things. 远方门店投入运营没那么快,现在动工,只是为了制造压力,让其他企业无暇他顾。 But at this time, east the old repertoire according to Li, that gathers the full power, defeated! 而这时候,按照李东的老套路,那就是集中全力,击破一点！ This point, then pulls out the treasure! ” 这一点,便是掏宝！” Sees some conference room also people still the color, the horse sunlight coldly wear a look of said: „ Pulls out the treasure surely! 见会议室还有人面带犹色,马昀冷冷道:“必定是掏宝！ Double 11! 双十一！ Once double 11 pull out the treasure to be routed by ten thousand net big disparities, I want to ask one, present, several people can pulling out the treasure maintain the confidence! ” 一旦双十一掏宝被万家网大差距击溃,我想问一句,在座的诸位,还有几人能对掏宝保持信心！” The people are speechless, big confidence? 众人无言,还有多大信心？ Did not have the confidence! 没信心了！ Pulls out Bao-Cheng buys the overlord platform for the Asian net the time, the distant commercial city has not established. 掏宝成为亚洲网购霸主平台的时候,远方商城还没成立。 The distant commercial city newly established time, everyone is still looking unusually, horse Yun also participated second to kill, was borrowed to propagandize one by Li Dong. 远方商城刚成立的时候,大家还在看稀奇,马昀还参与了秒杀,被李东借来宣传了一阵。 But how many years, instead were then surpassed did not say, but also by big disparity counter- ultra, was this not just the past years pulls out the reprint of valuable and Eachnet? 可这才几年,被反超了不说,还被大差距的反超,这不正是当年掏宝和易趣的翻版吗？ In the past pulled out the treasure to step on the corpse of Eachnet to get up, now the distant place steps on is pulling out the treasure to get up. 只是当年掏宝是踩着易趣的尸体起来的,现在远方是踩着掏宝起来的。 Now, how many people to Eachnet confident? 如今,还有几人对易趣有信心的？ Once were stepped on the under foot, where has is so easy to turn over/to stand up, let alone by Li Dongcai. 一旦被踩在脚下,哪有那么容易翻身,何况还是被李东踩了下去。 When the time comes, these executives in conference room, perhaps fighting spirit not two people. 到时候,会议室的这些高管们,恐怕还有斗志的没两人。 Sees them not to speak, horse Yunqing snort/hum said: „ Therefore, this time has the victory without the defeat! 见他们不吭声,马昀轻哼道:“所以,这次有胜无败！ Before horse Huateng, when war of opening Teng fast, several hesitations, missed a lot of opportunities. 马华腾之前在滕迅之战开启的时候,几次犹豫,错过了很多机会。 We cannot make the same mistake again! 我们不能再犯同样的错误！ At that time Teng fast has hesitated, when continuously the distant place made war on own initiative, Teng Xuncai started to accept a challenge passively, from the beginning fell leeward. 当时滕迅一直犹豫,一直等到远方主动开战,滕迅才开始被动应战,一开始就落入了下风。 We cannot make same mistakes over again, therefore, cannot wait for the distant place initiative and we make war, we deal passively. ” 我们不能重蹈覆辙,所以,不能等远方主动和我们开战,我们被动应对。” „Chairman, you mean......” “董事长,您的意思是……” Some people are not too definite horse Yun meanings, could not bear ask one. 有人不是太确定马昀的意思,忍不住问了一句。 The horse sunlight complexion concentrates, the stop moment, said slowly: „Declares war on own initiative!” 马昀面色一凝,停顿片刻,缓缓道:“主动宣战！” „ Double 11, must hit incessantly, hit also incessantly is ten thousand nets, meets head-on the distant commercial city including TMall! “双十一,不止要打,打的也不止是万家网,包括天猫迎战远方商城！ The foreign public news, cooks up the hot topic, intensifies the subsidy effort...... 对外公开消息,炒热话题,加大补贴力度…… And to the third party the agreement of merchant and factory achieves, must rapidly complete. 以及对第三方商户和厂家的协议达成,都要迅速完成。 Moreover, logistics, the distant place reached on the 3rd, the TMall three days reached, the distant place reached on the 1st, we were one day reach! 另外,物流方面,远方三日达,天猫三日达,远方一日达,我们便是一日达！ Increases the subsidy, the bonus, deducts a percentage...... 增加补贴,奖金,提成…… Now starting from, discussed with other logistics companies, discussed the priority, discussed that the expense increased. 现在开始,和其他物流公司谈,谈优先权,谈费用增加。 A few words, the distant place can achieve, pulls out the treasure to achieve! 一句话,远方能做到的,掏宝都可以做到！ Finally, intensifies the publicity, does not count the cost, how can propagandize how to propagandize, outdoors, network and television...... 最后,加大宣传力度,不计成本,能怎么宣传就怎么宣传,户外、网络、电视…… Has place that the distant place propagandizes, has to pull out the treasure! 有远方宣传的地方,就有掏宝！ Fights relative, does not yield an inch! 争锋相对,寸步不让！ Also, under the retail business with the major lines discussed, temporarily borrows their warehousing centers, the distribution center. 还有,和各大线下零售企业商量,临时借用他们的仓储中心,配送中心。 The time is very tight, we without enough time layout. 时间很紧,我们来不及自己布局了。 They should understand, we defeated, they do not feel better. 他们都该明白,我们败了,他们也不好过。 At this time, even if gave up part of business, must full power support us to win...... ” 这时候,哪怕放弃一部分生意,也要全力支持我们胜利……” horse Yun the words, making everyone shock. 马昀的话,让所有人震撼。 Declares war on own initiative! 主动宣战！ At this time, others are waiting for the distant place to start, as weak trend, should complete the defensive preparation to be right. 这时候,别人都在等待远方发动,作为弱势者,就该做好防御准备才对。 The horse sunlight is booing, cooks up the hot topic on own initiative, the attraction public vision, the focus hot social issue. 马昀倒好,主动炒热话题,吸引公众目光,聚焦社会热点。 When the time comes, even if not understand the general public who before this promotion significance, should understand when the time comes. 到时候,哪怕之前不明白这次促销意义的普通大众,到时候也该明白了。 Won fortunately, lost is not too miserably also good, but is too miserable, horse Yun, if loses was pulling out the treasure pushed to the abyss. 赢了还好,输的不是太惨也还好,可要是输的太惨,马昀就是自己把掏宝推向了深渊。 Sees the people still to shock, horse Yun said angrily: „ At this time, but can also sit waiting for death? 见众人还在震惊,马昀恼怒道:“这时候,还要坐以待毙吗？ Goes into action! 都行动起来！ The time is very tight, does not make you waste! 时间很紧,不是让你们浪费的！ Later the allocating task, everyone must complete own task, who could not complete, after did not use, before double 11, in your personal history on many incompetent two characters! 待会分配任务,每个人都要完成自己的任务,谁完成不了,不用等以后,双十一之前,你们的履历上都会多上无能两个字！ I want to take a look , you who shoulder the incompetent name but actually, can find a better master! 我倒想看看,背负无能之名的你们,能不能找到更好的东家！ I am not horse Huateng, I do not have him is so tenderhearted. 我不是马华腾,我没他那么心软。 The critical moment, do not compel me to make the decision that I do not want to make! ” 关键时刻,不要逼我作出我不希望作出的决定！” This saying, the people are again fixed, the nag looks that is genial, actually as the model that the grassroots rises, in the nag bone is also the iron sincerity black that person. 这话一出,众人再次凝然,老马看着还算和善,其实作为草根崛起的表率,老马骨子里也是铁血心黑的那种人。 But in the IT industry, Li Yan red with horse Huateng is the technician family background, they have the personalities of some it people. 而在it行业,李彦红和马华腾都是技术人才出身,他们更具备一些it人的性格。 But horse Yun, with Li Dongyi type, hooligan family background. 而马昀,和李东一样,野路子出身。 Big who this hooligan rises, compared with is resolute and stingy, is redder than they to want the cold blood Li Yan many. 这种野路子崛起的大咖,比起果决和心狠,比李彦红他们要冷血的多。 The next quarter, everyone is no longer silent, expresses own opinion and viewpoint. 下一刻,大家不再沉默,纷纷发表自己的意见和观点。 At this moment, Ali has not submerged, changes the lord, was not at this time. 此刻,阿里还没沉没,换主,也不是这时候。 ps: Thank the scholar book taste and ten thousand bestows of book friend 1,607,031,305,098,932 big shot! ps:感谢书香书味、书友[Not Found]位大佬的万赏！