RIH :: Volume #8

#751: Important derivative market


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Hasbro proposed the buy-back application of «after Special forces» movie rights for adaptations, Jenkins film company started the negotiations with it, Ryan not must grab this series not to put, like «Transformers», " Special forces » initial animated cartoon also to propagandize the toy photographed, stated differently, the influence of this series must miss. 孩之宝提出《特种部队》电影改编权的回购申请后,詹金斯影业与其展开了谈判,瑞恩并非一定要抓着这个系列不放,如同《变形金刚》一样,《特种部队》当初的动画片也是为了宣传玩具而拍摄,不同的是,这个系列的影响力要差了一些。 Even if films the movie, " Special forces » income big end on the toy, according to the agreement of signing, his side the income that can yield from toy definitely was perhaps limited initially. 就算拍摄成电影,《特种部队》的收入大头恐怕还是在玩具上面,根据当初签订的协议,他这一方能从玩具方面获得的收益肯定有限。 If the peripheral income is not powerful, counted on that the movie box office gains, wants certainly on 200 million US dollars movie regarding this total investment, was too difficult. 如果周边收入不给力,指望电影票房盈利,对于这种总投资肯定要上两亿美元的影片来说,太难了。 The periphery is the key point of profit, «Transformers» that even if the box office sells greatly does not arrange in order outside. 周边是盈利的重点,即便是票房大卖的《变形金刚》也不列外。 Is paying great attention to the copyright protection the countries and regions, " Transformers » authorization transfer does not use the fee/spent too big strength, can sell the high price, but runs amuck the country that in these pirating wreaks havoc, income limited many. 在注重版权保护的国家和地区,《变形金刚》的授权转让不用费太大力气,就能卖出高价,而在那些盗版横行肆虐的国家,收入则有限的多。 For example China. 比如中国。 Although the copyright protection of China had the considerable progress for these years, but pirates floods in each corner of cultural market as before, " Transformers » dvd China copyright transfer, was under very big impact. 尽管这几年来中国的版权保护有了长足的进步,但盗版依旧充斥在文化市场的各个角落,《变形金刚》的dvd中国版权转让,就受到了很大的冲击。 After being nearly one month of negotiations, an audio and video publication company in Disney Far East Branch talent and Kwangju reaches the agreement, the opposite party by 16 million rmb prices, attained the dvd copyright. 经过长达近一个月的谈判,迪士尼远东分公司才与光州的一家音像出版公司达成协议,对方以1600万rmb的价格,拿到了dvd的版权。 For these years, Disney produced movie the dvd and other audio and video copyrights to be hard to sell the ideal price in China, this company several years ago «Lord of the Rings that 3 the high price bought up: The King return» dvd copyright, did not have a chapter of itself to the present it is said...... 这几年,迪士尼出品电影的dvd等音像版权在中国一直难以卖出理想的价格,这家公司几年前高价买入的《魔戒三:王者归来》的dvd版权,据说到现在还没有回本…… The movie can become the pillar/backbone cultural industry , because its value not only manifests on the silver screen, beside the silver screen, the value that the brand marketing and copyright development of movie can create is more considerable. 电影之所以能成为支柱型文化产业,是因为它的价值不仅仅体现在银幕上,在银幕之外,电影的品牌营销和版权开发所能创造的价值更加可观。 At present emphasis of Chinese market to movie mostly also centralized in box office, compared with neglecting movie derivative crucial stage, has almost not conducted the combination development of mass culture consumer market. 目前中国市场对电影的关注点大多还集中在票房上,比较忽略电影衍生产品这个重要阶段,几乎没有进行大众文化消费市场的组合开发。 The market develops, pirating, the product grade not high, not to have the collection value not standard unceasingly and other numerous factors. Causes the Chinese movie peripheral market development to be slow. 市场发展不规范、盗版不绝、产品档次不高、不具有收藏价值等众多的因素。导致中国电影周边市场发展迟缓。 These Ryan are very clear, the comprehensive development to China Film Market absolutely is not merit in one single day, the previous generation, even if to his last year, Chinese market over 90% of movie income, still from box office. 这些瑞恩都很清楚,对中国电影市场的综合性开发绝对不是一朝一夕之功,前世哪怕是到他最后一年,中国市场上的电影收入的百分之九十以上,仍旧来自票房。 Generally speaking, the movie industry of Hollywood is the big movie industry, but China and movie industry over the next ten years, can only limit in the by box office take the main income on the small movie industry. 总的来说,好莱坞的电影产业属于大电影产业,而中国以及未来十年的电影产业,只能局限在以票房作为主体收入的小电影产业上面。 The movie derivative industry wants to develop, must have the developed movie industry and widespread public foundation, this is the intrinsic factor. But the external factor of Chinese market was complex. 电影衍生产品产业想要发展,必须有发达的电影工业和广泛的公众基础,这是内在因素。而中国市场的外在因素就复杂了。 Disney Far East Branch did some investigations in these aspects, was Ryan and other Disney of the decision-making men submitted a report, summarized two main external causes. 迪士尼远东分公司在这些方面做了一些调查,也为瑞恩等迪士尼的决策人员提交了一份报告,其中总结了两个主要的外在原因。 First, the market management of government is not in place, causing the copyright protection to be insufficient, the latter theater market of movie loses the value ; Second, big cultural ranks opening is insufficient, causing the movie enterprise to be hard with the broadcast televisions, the Internet and other cultural ranks conforms crosswise, the economies of scale effect is hard to appear. 一是政府的市场管理不到位,导致版权保护不足,电影的后影院市场失去价值;二是大文化行列开放不足,导致电影企业难以与广播电视、互联网及其他文化行列横向整合,规模经济效果难以显现。 Regarding is in charge after Ryan, full power develops Chinese market's Disney, this giant film and television derivatives market. Can see and be able to feel completely together, is actually not able to swallow the fat of mouth. 对于从瑞恩入主后,就全力开发中国市场的迪士尼来说,这块巨大的影视衍生市场。完全就是一块看得见、摸得着,却偏偏无法吃进嘴里的肥肉。 Honest said that the management of Disney a little worried, but Ryan reminded them in the routine board of directors. The Chinese market potential is infinite, wants to unearth these potential, turns into enough profit, what Disney most needs is the patience. 坦白的讲,迪士尼的管理层有一点着急,不过瑞恩在例行董事会提醒了他们。中国市场潜力无限,想要将这些潜力挖掘出来,变成足够的利润,迪士尼最需要的是耐心。 Previous generation as a worker of film industry lowest level. Ryan was clear that opposite government had not stopped regarding the reform of film industry , all -around reform, caused China Film Market over the past several years from fighting to win or die of suffocation. Turned into the present every year box office at a rate of over 25 growth super potential market. 前世作为一个电影行业最底层的工作者。瑞恩清楚对面政府对于电影行业的改革一直就没有停过,也正是过去几年全方位的改革,才使得中国电影市场从奄奄一息的背水一战。变成了如今每年票房以超过25的速度增长的超级潜力市场。 Ryan has promoted the federal government in the WTO negotiation, gains more benefits for own movie, because he knows that the movie industry is the demonstration that opposite government entire cultural industry reforms, can definitely use some covert external factors, speeds up this advancement slightly. 瑞恩一直推动联邦政府在世贸谈判中,为自己的电影争取更多的利益,也正是因为他知道电影产业是对面政府整个文化产业改革的示范,完全可以用一些隐蔽的外来因素,稍稍加快这一进程。 In the future, the film industry in Chinese all culture industries, is almost the entire industry chain opens to the public, the degree of marketization will be highest. 未来,电影行业在中国所有的文化行业中,几乎是全产业链向社会开放,市场化程度最高。 Opposite bureaucrat class, concentrated that state most elites, absolutely is one of the world's most astute communities, in the 90's Chinese film company frequency near death, will definitely make them understand that a simplest truth- without the audience , there would be no market, without the audience , there would be no movie industry, without the movie industry, will be impossible to have the true multiple movie culture, the movie will only degenerate into the castle in the air that the government will subsidize and entertains. 对面的官僚阶层,集中了那个国度大多数的精英,绝对是当今世界最为精明的群体之一,九十年代中国电影业频临死亡的局面,也肯定会让他们明白最为简单的一个道理-没有观众就没有市场,没有观众就没有电影产业,没有电影产业,就不可能有真正多样性的电影文化,电影只会沦为政府资助、自娱自乐的空中楼阁。 To expand the Disney video product in the channel for increasing income in Chinese market, looking like him promoted the Hollywood movie to train the Chinese box office market to be the same from the early 90's, needed also to require the time patiently. 想要拓宽迪士尼影视产品在中国市场的增收渠道,就像是他从九十年代初就推动好莱坞电影培养中国票房市场一样,既需要耐心也需要时间。 After these popular novels and cartoons were delivered the big silver screen by Hollywood, the toy movie pushed up the peak by «Transformers», except Hasbro affiliated toy brand, following will definitely have the toy movie of Taihe Lego to appear. 当那些流行小说和漫画纷纷被好莱坞送上大银幕后,玩具电影被《变形金刚》推上了高峰,除去孩之宝旗下的玩具品牌,后续肯定会有美泰和乐高的玩具电影出现。 Moreover ershishijifukesi has reacted, they plan affiliated «War-god diamond» reorganize the honorable person movie, if really feasible, on the big silver screen did not say that robot fit scene that will permit to present shocks. 而且二十世纪福克斯已经做出了反应,他们打算将旗下的《战神金刚》改编成真人电影,如果真的可行的话,大银幕上说不准会出现更加震撼的机器人合体场景。 Naturally, automobile person in the plan of work room, Titan missile will arrive in second. 当然,‘汽车人’工作室的规划中,大力神会在第二部中登场。 Ryan has transferred the screenwriter team, a that type of rail gun artillery kills the scene of Titan, try not to appear. 瑞恩早就交待过编剧团队,那种轨道炮一炮干掉大力神的场景,还是尽可能的不要出现。 Afterward, Ryan puts down «Transformers» temporarily, shifted to DreamWorks Animation Studio. 随后,瑞恩暂时放下《变形金刚》,转向了梦工厂动画工作室。 After nearly a half year of operation and negotiations, Walt Disney finally reached the stock transfer agreement with all shareholders of DreamWorks Animation Studio, purchases DreamWorks Animation Studio by the total price 1.5 billion US dollars premium way capitalizations, new DreamWorks Animation Studio same will keep enough like Pixar Studio ** nature. 经过近半年的运作和谈判,华特迪士尼终于与梦工厂动画工作室的所有股东达成了股份转让协议,以总价15亿美元的溢价方式全资收购梦工厂动画工作室,新的梦工厂动画工作室将如同皮克斯工作室一样保持足够的**性。 After this purchase is completed, Jerry? Casson Bergh by the way that the stock purchases by barter, becomes one in Disney many shareholder, still controlled DreamWorks Animation Studio. 这笔收购完成后,杰瑞佛?卡森伯格以股票换购的方式,成为了迪士尼众多股东中的一员,仍旧掌控梦工厂动画工作室。 In addition, the screenwriter-directors and technical personnel from one batch from the Disney animation section and Pixar Studio, switch to DreamWorks Animation Studio affiliated, so long as the internal fusion is completed, DreamWorks Animation Studio will have produces the abilities of three animation lengthy pictures every year. 此外,一批来自迪士尼动画部和皮克斯工作室的编导以及技术人员,转投到梦工厂动画工作室旗下,只要内部融合完成,梦工厂动画工作室将具备每年出品三部动画长片的能力。 Meanwhile, the animation anthology manufactures of some movies, will change over to DreamWorks Animation Studio. 同时,一些电影的动画剧集制作,也会转入到梦工厂动画工作室。 After the capitalization purchases DreamWorks Animation Studio, Walt Disney has become the super animation giant who the entire world must look up. 全资收购梦工厂动画工作室后,华特迪士尼已经成为了全世界都要仰望的超级动画巨头。 Except that beyond the ferocious internal competition, Disney each animation department does not lack the external competitor now, the Warner Bros. animation section last year product «Joyful Big Foot» obtained the enormous success, global film company and Blue Sky Studios will also promote the brand-new animation lengthy picture quickly. 除去激烈的内部竞争外,迪士尼各个动画部门现在并不缺乏外部竞争对手,华纳兄弟动画部去年出品的《快乐的大脚》获得了巨大的成功,环球影业和蓝天工作室很快也会推出全新的动画长片。 This time related to the amount not too high purchase, actually caused the stir in the United States range. 这次涉及金额不算太高的收购,却在全美范围内引起了轰动。 „The animation empire of Disney will complete the reconstruction in the Ryan Jenkins hand.” “迪士尼的动画帝国将在瑞恩?詹金斯手中完成重建。” Ryan Jenkins Disney animation belt/bring forward unprecedented altitude.” 瑞恩?詹金斯将迪士尼动画带向前所未有的高度。” Ambition and dream, the past child star growth was control in media empire.” “野心与梦想,当年的童星成长为一个媒体帝国的掌控者。” The mainstream media hype this news in abundance, as if Ryan had restored the glory of Disney animation empire. 主流媒体纷纷炒作这一消息,似乎瑞恩已经重新恢复了迪士尼动画帝国的荣耀。 This purchase has to be unconsidered, today that the Disney animation section is unable to rise, Ryan Jenkins should more resources place on the traditional animated film of Disney, rather than purchases DreamWorks Animation Studio.” “这场收购有欠考虑,在迪士尼动画部迟迟无法重新崛起的今天,瑞恩?詹金斯应该将更多的资源放在迪士尼的传统动画电影上面,而不是收购梦工厂动画工作室。” This purchase can make the competition of Disney affiliated animation department superheating, regarding has stepped onto Walt Disney Group of stock rail, this absolutely is not a good deed.” “这场收购会使迪士尼旗下动画部门的竞争更加白热化,对于已经走上正轨的华特迪士尼集团来说,这绝对不是一件好事。” Looked that fades the person of this purchase also to have, even also some people Clamored Ryan Jenkins and Walt Disney this was the monopoly practice, the federal government should intervene. 看衰这场收购的人同样也有,甚至还有人叫嚣-瑞恩?詹金斯和华特迪士尼这是垄断行为,联邦政府应该出手干预。 However, federal government, since not stops in the negotiations and transaction process, the possibility that starts the anti-trust probe is infinite. 不过,联邦政府既然没有在谈判和交易过程中喊停,那启动反垄断调查的可能性无限低。 Also, transaction of between Ryan both sides advanced in the new year completed , " Joyful Big Foot » North America box offices progressed by leaps and bounds. 再说了,瑞恩将双方之间的交易推到新年之后完成,也是在等《快乐的大脚》的北美票房突飞猛涨。 As for the traditional animated cartoon of Disney, shortly after the purchase is completed, the Disney animation section announces to the public, «Sends Irony of fate after Demon of» four years of manufacture, will screen in this in the summer officially, the Disney animated cartoon of singing and dancing will re-enter the line of sight of people. 至于迪士尼的传统动画片,在收购完成后不久,迪士尼动画部就对外宣布,历经四年时间制作的《魔发奇缘》,将在这个夏天正式上映,载歌载舞的迪士尼动画片将重回人们的视线。 Meanwhile, Production team of Disney animation section, leaves warm California, hurried to Norway of the world of ice and snow, through will inspect and interview on the spot, to reorganize Anderson classical fairy tale «White snow Empress» prepares. 与此同时,迪士尼动画部的一支创作团队,离开温暖的加利福尼亚州,赶去了冰天雪地的挪威,将通过实地考察与采访,为改编安徒生经典童话《白雪皇后》做准备。 Although they obtain the subject of story to decide from the Ryan hand, but wants to manufacture a splendid animation lengthy picture, that need many advanced preparations. 尽管他们已经从瑞恩手中得到了故事的主题立意,但想要制作一部出色的动画长片,那需要诸多的先期准备。 Also, Ryan when China spoke some ideas, conducted the common exchange with the Disney animation section and Marvel Comics, the two were considering that proves some appropriate cartoons to reorganize the possibility of Disney animation lengthy picture. 还有,瑞恩将自己在中国演讲时的一些想法,与迪士尼动画部和惊奇漫画进行了共同交流,二者正在考虑论证将合适的一些漫画改编成迪士尼动画长片的可能。 About these animations of super hero, just like other animation anthology, almost all changed over to the manpower more sufficient, and manufacture speed was faster in DreamWorks Animation Studio hand. 关于超级英雄的那些动画,则如同其他动画剧集一样,几乎全部转入到了人手更加充足,以及制作速度更快一些的梦工厂动画工作室手中。 Except for the animation anthology, the mini play similarly is the super heroic movie important supplement and derivation, although Nicole not act centralized Peggy? Carter, was complained by many people, but " Agent Carter » viewing ratio is good, surprised film company is preparing to cooperate to develop another mini play series with the abc television station- «Aegis Bureau Agent». 除了动画剧集,迷你剧同样是超级英雄电影重要的补充和衍生,尽管妮可没有出演剧集中的佩吉?卡特,被不少人吐槽,但《特工卡特》的收视率还算不错,惊奇影业正与abc电视台正准备合作开发另一个迷你剧系列-《神盾局特工》。 Similarly this month, Ryan, purchased a team in his name.( Please search the floating astronomy to be continued, the novel is better to renew is quicker! 同样是在这个月,瑞恩以他个人的名义,购买了一支球队。(未完待续请搜索飄天文學,小说更好更新更快!
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