Hasbroproposed the buy-backapplication of «after Special forces»movierights for adaptations, Jenkinsfilm companystarted the negotiationswithit, Ryannotmustgrabthisseriesnot to put, like«Transformers», " Special forces » initialanimated cartoonalsotopropagandize the toyphotographed, stated differently, the influence of thisseriesmustmiss.
孩之宝提出《特种部队》电影改编权的回购申请后,詹金斯影业与其展开了谈判,瑞恩并非一定要抓着这个系列不放,如同《变形金刚》一样,《特种部队》当初的动画片也是为了宣传玩具而拍摄,不同的是,这个系列的影响力要差了一些。Even iffilms the movie, " Special forces » incomebigendon the toy, according to the agreement of signing, his side the income that canyieldfromtoydefinitelywas perhaps limitedinitially.
就算拍摄成电影,《特种部队》的收入大头恐怕还是在玩具上面,根据当初签订的协议,他这一方能从玩具方面获得的收益肯定有限。If the peripheralincomeis not powerful, counted on that the movie box officegains, wants certainlyon200 millionUS dollarsmovieregardingthistotal investment, was too difficult.
如果周边收入不给力,指望电影票房盈利,对于这种总投资肯定要上两亿美元的影片来说,太难了。
The peripheryis the key point of profit, «Transformers» that even if the box officesellsgreatlydoes not arrange in orderoutside.
周边是盈利的重点,即便是票房大卖的《变形金刚》也不列外。Is paying great attention to the copyright protection the countries and regions, " Transformers » authorizationtransferdoes not use the fee/spenttoobigstrength, cansell the high price, butruns amuck the country that inthesepiratingwreaks havoc, incomelimitedmany.
在注重版权保护的国家和地区,《变形金刚》的授权转让不用费太大力气,就能卖出高价,而在那些盗版横行肆虐的国家,收入则有限的多。For exampleChina.
比如中国。Although the copyright protection of Chinahad the considerableprogressfor these years, butpiratesfloodsin each corner of cultural marketas before, " Transformers » dvdChinacopyrighttransfer, was under very bigimpact.
尽管这几年来中国的版权保护有了长足的进步,但盗版依旧充斥在文化市场的各个角落,《变形金刚》的dvd中国版权转让,就受到了很大的冲击。Afterbeingnearlyonemonth of negotiations, an audio and videopublicationcompany in DisneyFar East BranchtalentandKwangjureaches the agreement, the opposite partyby16 millionrmbprices, attained the dvdcopyright.
经过长达近一个月的谈判,迪士尼远东分公司才与光州的一家音像出版公司达成协议,对方以1600万rmb的价格,拿到了dvd的版权。For these years, Disneyproducedmovie the dvdand otheraudio and videocopyrights to be hardto sell the idealpriceinChina, thiscompanyseveralyears ago «Lord of the Rings that 3 the high pricebought up: The Kingreturn»dvdcopyright, did not have a chapter of itselfto the presentit is said......
这几年,迪士尼出品电影的dvd等音像版权在中国一直难以卖出理想的价格,这家公司几年前高价买入的《魔戒三:王者归来》的dvd版权,据说到现在还没有回本……
The moviecanbecome the pillar/backbonecultural industry , because itsvaluenot onlymanifestson the silver screen, beside the silver screen, the value that the brand marketing and copyrightdevelopment of moviecancreateis more considerable.
电影之所以能成为支柱型文化产业,是因为它的价值不仅仅体现在银幕上,在银幕之外,电影的品牌营销和版权开发所能创造的价值更加可观。At presentemphasis of Chinesemarkettomoviemostlyalsocentralizedinbox office, compared withneglectingmoviederivativecrucial stage, has almost not conducted the combinationdevelopment of mass cultureconsumer market.
目前中国市场对电影的关注点大多还集中在票房上,比较忽略电影衍生产品这个重要阶段,几乎没有进行大众文化消费市场的组合开发。
The marketdevelops, pirating, the product grade not high, not to have the collectionvalue not standardunceasinglyand othernumerousfactors. Causes the Chinesemovieperipheralmarket developmentto be slow.
市场发展不规范、盗版不绝、产品档次不高、不具有收藏价值等众多的因素。导致中国电影周边市场发展迟缓。TheseRyan are very clear, the comprehensivedevelopmenttoChina Film Marketabsolutelyis notmeritin one single day, the previous generation, even iftohislastyear, Chinesemarket over 90% of movieincome, stillfrombox office.
这些瑞恩都很清楚,对中国电影市场的综合性开发绝对不是一朝一夕之功,前世哪怕是到他最后一年,中国市场上的电影收入的百分之九十以上,仍旧来自票房。Generally speaking, the movieindustry of Hollywoodis the bigmovieindustry, butChina and movieindustryover the next ten years, can only limitin the bybox officetake the mainincomeon the smallmovieindustry.
总的来说,好莱坞的电影产业属于大电影产业,而中国以及未来十年的电影产业,只能局限在以票房作为主体收入的小电影产业上面。
The moviederivativeindustrywantsto develop, musthave the developedmovie industry and widespreadpublicfoundation, thisis the intrinsic factor. But the external factor of Chinesemarketwas complex.
电影衍生产品产业想要发展,必须有发达的电影工业和广泛的公众基础,这是内在因素。而中国市场的外在因素就复杂了。DisneyFar East Branchdidsomeinvestigationsintheseaspects, wasRyanand otherDisney of the decision-making mensubmitted a report, summarizedtwomainexternal causes.
迪士尼远东分公司在这些方面做了一些调查,也为瑞恩等迪士尼的决策人员提交了一份报告,其中总结了两个主要的外在原因。First, the market management of governmentis not in place, causing the copyright protectionto be insufficient, the lattertheater market of movieloses the value;Second, bigculturalranksopeningis insufficient, causing the movieenterpriseto be hardwith the broadcast televisions, the Internetandotherculturalranksconformscrosswise, the economies of scaleeffectis hardto appear.
一是政府的市场管理不到位,导致版权保护不足,电影的后影院市场失去价值;二是大文化行列开放不足,导致电影企业难以与广播电视、互联网及其他文化行列横向整合,规模经济效果难以显现。Regardingis in chargeafterRyan, full powerdevelopsChinesemarket'sDisney, thisgiantfilm and televisionderivatives market. Can seeandbe able to feelcompletelytogether, is actually not ableto swallow the fat of mouth.
对于从瑞恩入主后,就全力开发中国市场的迪士尼来说,这块巨大的影视衍生市场。完全就是一块看得见、摸得着,却偏偏无法吃进嘴里的肥肉。Honest said that the management of Disneya littleworried, butRyanremindedthemin the routineboard of directors. The Chinesemarket potentialis infinite, wantsto unearththesepotential, turns intoenoughprofit, whatDisneymostneedsis the patience.
坦白的讲,迪士尼的管理层有一点着急,不过瑞恩在例行董事会提醒了他们。中国市场潜力无限,想要将这些潜力挖掘出来,变成足够的利润,迪士尼最需要的是耐心。Previous generationas a worker of film industrylowest level. Ryanwas clear that oppositegovernmenthad not stoppedregarding the reform of film industry , all -aroundreform, causedChina Film Marketover the past several yearsfromfighting to win or die of suffocation. Turned into the presentevery yearbox officeat a rate of over 25growthsuperpotentialmarket.
前世作为一个电影行业最底层的工作者。瑞恩清楚对面政府对于电影行业的改革一直就没有停过,也正是过去几年全方位的改革,才使得中国电影市场从奄奄一息的背水一战。变成了如今每年票房以超过25的速度增长的超级潜力市场。Ryanhas promoted the federal governmentin the WTO negotiation, gainsmorebenefitsforownmovie, becauseheknows that the movieindustryis the demonstration that oppositegovernmententirecultural industryreforms, can definitely usesomecovertexternal factors, speeds upthisadvancementslightly.瑞恩一直推动联邦政府在世贸谈判中,为自己的电影争取更多的利益,也正是因为他知道电影产业是对面政府整个文化产业改革的示范,完全可以用一些隐蔽的外来因素,稍稍加快这一进程。In the future, the film industryinChineseallcultureindustries, is almost the entireindustry chainopensto the public, the degree of marketizationwill be highest.
未来,电影行业在中国所有的文化行业中,几乎是全产业链向社会开放,市场化程度最高。Oppositebureaucratclass, concentratedthatstatemostelites, absolutelyis one of the world'smost astutecommunities, in the 90'sChinesefilm companyfrequencyneardeath, will definitely makethemunderstand that a simplesttruth- without the audience, there would be no market, without the audience, there would be no movieindustry, without the movieindustry, will be impossibleto have the truemultiplemovieculture, the moviewill only degenerate into the castle in the air that the governmentwill subsidizeandentertains.
对面的官僚阶层,集中了那个国度大多数的精英,绝对是当今世界最为精明的群体之一,九十年代中国电影业频临死亡的局面,也肯定会让他们明白最为简单的一个道理-没有观众就没有市场,没有观众就没有电影产业,没有电影产业,就不可能有真正多样性的电影文化,电影只会沦为政府资助、自娱自乐的空中楼阁。
To expand the Disneyvideo productin the channel for increasing income in Chinesemarket, looking likehimpromoted the Hollywoodmovieto train the Chinesebox officemarketto be the same fromthe early 90's, neededalsoto require the timepatiently.
想要拓宽迪士尼影视产品在中国市场的增收渠道,就像是他从九十年代初就推动好莱坞电影培养中国票房市场一样,既需要耐心也需要时间。Afterthesepopular novels and cartoonswere delivered the bigsilver screenbyHollywood, the toymoviepushed up the peakby«Transformers», exceptHasbroaffiliatedtoybrand, followingwill definitely have the toymovie of TaiheLegoto appear.
当那些流行小说和漫画纷纷被好莱坞送上大银幕后,玩具电影被《变形金刚》推上了高峰,除去孩之宝旗下的玩具品牌,后续肯定会有美泰和乐高的玩具电影出现。Moreoverershishijifukesihas reacted, theyplanaffiliated«War-goddiamond»reorganize the honorable personmovie, ifreallyfeasible, on the bigsilver screendid not say that robotfitscene that will permitto presentshocks.
而且二十世纪福克斯已经做出了反应,他们打算将旗下的《战神金刚》改编成真人电影,如果真的可行的话,大银幕上说不准会出现更加震撼的机器人合体场景。Naturally, ‚automobileperson’in the plan of work room, Titan missilewill arriveinsecond.
当然,‘汽车人’工作室的规划中,大力神会在第二部中登场。Ryanhas transferred the screenwriterteam, a thattype of rail gunartillerykills the scene of Titan, try not to appear.瑞恩早就交待过编剧团队,那种轨道炮一炮干掉大力神的场景,还是尽可能的不要出现。Afterward, Ryanputs down«Transformers»temporarily, shifted toDreamWorks Animation Studio.
随后,瑞恩暂时放下《变形金刚》,转向了梦工厂动画工作室。Afternearlya halfyear of operation and negotiations, Walt Disneyfinallyreached the stock transferagreementwithallshareholders of DreamWorks Animation Studio, purchasesDreamWorks Animation Studioby the total price1.5 billionUS dollarspremiumwaycapitalizations, newDreamWorks Animation Studiosamewill keepenoughlikePixar Studio**nature.
经过近半年的运作和谈判,华特迪士尼终于与梦工厂动画工作室的所有股东达成了股份转让协议,以总价15亿美元的溢价方式全资收购梦工厂动画工作室,新的梦工厂动画工作室将如同皮克斯工作室一样保持足够的**性。
After thispurchaseis completed, Jerry? CassonBerghby the way that the stockpurchases by barter, becomesone in Disneymanyshareholder, stillcontrolledDreamWorks Animation Studio.
这笔收购完成后,杰瑞佛?卡森伯格以股票换购的方式,成为了迪士尼众多股东中的一员,仍旧掌控梦工厂动画工作室。In addition, the screenwriter-directors and technical personnel from onebatchfrom the DisneyanimationsectionandPixar Studio, switchtoDreamWorks Animation Studioaffiliated, so long as the internalfusionis completed, DreamWorks Animation Studiowill haveproduces the abilities of threeanimationlengthy picturesevery year.
此外,一批来自迪士尼动画部和皮克斯工作室的编导以及技术人员,转投到梦工厂动画工作室旗下,只要内部融合完成,梦工厂动画工作室将具备每年出品三部动画长片的能力。Meanwhile, the animationanthologymanufactures of somemovies, will change over toDreamWorks Animation Studio.
同时,一些电影的动画剧集制作,也会转入到梦工厂动画工作室。
After the capitalizationpurchasesDreamWorks Animation Studio, Walt Disneyhas become the superanimationgiant who the entire worldmustlook up.
全资收购梦工厂动画工作室后,华特迪士尼已经成为了全世界都要仰望的超级动画巨头。Except thatbeyond the ferociousinternalcompetition, Disneyeachanimationdepartmentdoes not lack the external competitornow, the Warner Bros.animationsectionlast yearproduct«JoyfulBigFoot»obtained the enormoussuccess, globalfilm companyandBlue Sky Studioswill also promote the brand-newanimationlengthy picturequickly.
除去激烈的内部竞争外,迪士尼各个动画部门现在并不缺乏外部竞争对手,华纳兄弟动画部去年出品的《快乐的大脚》获得了巨大的成功,环球影业和蓝天工作室很快也会推出全新的动画长片。Thistimerelated to the amountnottoohighpurchase, actuallycaused the stirin the United Statesrange.
这次涉及金额不算太高的收购,却在全美范围内引起了轰动。„The animationempire of Disneywill complete the reconstructionin the Ryan Jenkinshand.”
“迪士尼的动画帝国将在瑞恩?詹金斯手中完成重建。”„Ryan JenkinsDisneyanimationbelt/bringforwardunprecedentedaltitude.”
“瑞恩?詹金斯将迪士尼动画带向前所未有的高度。”„Ambitionanddream, the pastchild stargrowthwascontrol in mediaempire.”
“野心与梦想,当年的童星成长为一个媒体帝国的掌控者。”
The mainstream mediahypethisnewsin abundance, as ifRyanhad restored the glory of Disneyanimationempire.
主流媒体纷纷炒作这一消息,似乎瑞恩已经重新恢复了迪士尼动画帝国的荣耀。„Thispurchasehasto be unconsidered, today that the Disneyanimationsectionis unable to rise, Ryan Jenkinsshouldmoreresourcesplaceon the traditionalanimated film of Disney, rather thanpurchasesDreamWorks Animation Studio.”
“这场收购有欠考虑,在迪士尼动画部迟迟无法重新崛起的今天,瑞恩?詹金斯应该将更多的资源放在迪士尼的传统动画电影上面,而不是收购梦工厂动画工作室。”„Thispurchasecanmake the competition of Disneyaffiliatedanimationdepartmentsuperheating, regardinghas stepped ontoWalt Disney Group of stock rail, thisabsolutelyis not a good deed.”
“这场收购会使迪士尼旗下动画部门的竞争更加白热化,对于已经走上正轨的华特迪士尼集团来说,这绝对不是一件好事。”Looked that fades the person of thispurchase also to have, evenalsosomepeopleClamoredRyan JenkinsandWalt Disneythiswas the monopoly practice, the federal governmentshouldintervene.
看衰这场收购的人同样也有,甚至还有人叫嚣-瑞恩?詹金斯和华特迪士尼这是垄断行为,联邦政府应该出手干预。However, federal government, sincenotstopsin the negotiations and transactionprocess, the possibility that starts the anti-trust probeis infinite.
不过,联邦政府既然没有在谈判和交易过程中喊停,那启动反垄断调查的可能性无限低。Also, transaction of between Ryanboth sidesadvanced in the new yearcompleted , " JoyfulBigFoot » North Americabox officesprogressed by leaps and bounds.
再说了,瑞恩将双方之间的交易推到新年之后完成,也是在等《快乐的大脚》的北美票房突飞猛涨。As for the traditionalanimated cartoon of Disney, shortly after the purchaseis completed, the Disneyanimationsectionannounces to the public, «SendsIrony of fateafterDemon of»fouryears of manufacture, will screeninthisin the summerofficially, the Disneyanimated cartoon of singing and dancingwill re-enter the line of sight of people.
至于迪士尼的传统动画片,在收购完成后不久,迪士尼动画部就对外宣布,历经四年时间制作的《魔发奇缘》,将在这个夏天正式上映,载歌载舞的迪士尼动画片将重回人们的视线。Meanwhile, Production team of Disneyanimationsection, leaveswarmCalifornia, hurried toNorway of the world of ice and snow, throughwill inspectandinterviewon the spot, toreorganizeAndersonclassicalfairy tale«White snowEmpress»prepares.
与此同时,迪士尼动画部的一支创作团队,离开温暖的加利福尼亚州,赶去了冰天雪地的挪威,将通过实地考察与采访,为改编安徒生经典童话《白雪皇后》做准备。Althoughtheyobtain the subject of storyto decidefrom the Ryanhand, butwantsto manufacture a splendidanimationlengthy picture, thatneedmanyadvanced preparations.
尽管他们已经从瑞恩手中得到了故事的主题立意,但想要制作一部出色的动画长片,那需要诸多的先期准备。Also, RyanwhenChinaspokesomeideas, conducted the commonexchangewith the DisneyanimationsectionandMarvel Comics, the twowere considering that proves some appropriatecartoonsto reorganize the possibility of Disneyanimationlengthy picture.
还有,瑞恩将自己在中国演讲时的一些想法,与迪士尼动画部和惊奇漫画进行了共同交流,二者正在考虑论证将合适的一些漫画改编成迪士尼动画长片的可能。About these animations of superhero, just likeotheranimationanthology, almostallchanged over to the manpower more sufficient, and manufacturespeedwas fasterinDreamWorks Animation Studiohand.
关于超级英雄的那些动画,则如同其他动画剧集一样,几乎全部转入到了人手更加充足,以及制作速度更快一些的梦工厂动画工作室手中。Except for the animationanthology, the miniplaysimilarlyis the superheroicmovieimportantsupplement and derivation, althoughNicolenotactcentralizedPeggy? Carter, was complainedbymanypeople, but " AgentCarter » viewing ratiois good, surprisedfilm companyis preparingto cooperateto developanotherminiplayserieswith the abctelevision station- «AegisBureauAgent».
除了动画剧集,迷你剧同样是超级英雄电影重要的补充和衍生,尽管妮可没有出演剧集中的佩吉?卡特,被不少人吐槽,但《特工卡特》的收视率还算不错,惊奇影业正与abc电视台正准备合作开发另一个迷你剧系列-《神盾局特工》。Similarlythis month, Ryan, purchased a teamin his name.( Pleasesearch the floatingastronomyto be continued, the novelis betterto renewis quicker!
同样是在这个月,瑞恩以他个人的名义,购买了一支球队。(未完待续请搜索飄天文學,小说更好更新更快!
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