RIH :: Volume #7

#688: Expands the industrial distribution

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Nicole can discard the work rest temporarily, Ryan actually cannot, Disney is in the stage of rapid growth, as an outstanding professional manager, Robert? Egger time has not forgotten to expand the domain of Disney, let alone he is also one of the Disney quite big individual shareholders, this is also bound by a common cause with his benefit.' 23 wx' 妮可可以暂时扔掉工作休息,瑞恩却不能,迪士尼正进入高速发展的阶段,作为一名出色的职业经理人,罗伯特?艾格时刻都没有忘记扩大迪士尼的版图,何况他本身也是迪士尼比较大的个人股东之一,这也与他的利益休戚相关。```23wx` Recently for these years, the Hollywood major film companies traded to remove the chief executive officer, passing looked like Rowen? The manager who Meille this kind has the content production experience is no longer popular, displacing is for example Robert? Egger this, a number of filmmaking experiences, have not actually been good at processing the person of the interpersonal relationship and marketing promotion actually extremely. 最近这几年,好莱坞各大电影公司纷纷换撤首席执行官,过往像罗恩?梅耶这类拥有内容制作经验的经理人不再受欢迎,取而代之的则是例如罗伯特?艾格这样,一批没有实际电影制作经验,却极其擅长处理人际关系和营销推广的人。 In Hollywood, the content manufacturer is in the lower level of issuer forever, has North America and even the trade mark of global release ability, in the Hollywood food chain most top level, especially after new century, the so-called six big manufacturers, become the media group besides Disney, other were purchased by the media company all, this causes them in the advantage that above the release has, further magnifies. 在好莱坞,内容制造商永远都处于发行方的下层,拥有北美乃至全球发行能力的厂牌,才处于好莱坞食物链的最顶层,特别是进入新世纪后,所谓的六大厂商,除了迪士尼自身成为了传媒集团外,其他无不被传媒公司收购,这使得它们在发行上面拥有的优势,进一步扩大化。 Dozens years ago starts, Hollywood is the game of giant, now is no exception. 从数十年前开始,好莱坞就是属于巨头的游戏,如今也不例外。 Among traditional six big companies, now also only then Disney is maintaining the high yield and huge investment of movie, even rarely accepts external for example private movie fund and so on investment . Moreover the high-level division of labor is also quite clear, Manager Ryan content production, Dick? Cook and Robert? Egger is responsible for the marketing promotion and other routine work. 在传统的六大公司当中,现在也只有迪士尼保持着影片的高产量和高投入,甚至很少接受外来的例如私募电影基金之类的投资,而且高层的分工也相当明确,瑞恩主管内容制作,迪克?库克和罗伯特?艾格负责营销推广等日常工作。 Previous generation Ryan is in the film industry one of the most basic unit, was clear that future entertainment release more and more fragmented, has the executive of keen sense of smell to be responsible for the promotion and expansion of company to the changeable market, this point is essential, such Disney can the rapid reaction and again the localization content investment strategy. 前世瑞恩就是电影行业中最基层的一员,清楚未来的娱乐发行将越来越碎片化,一位对变化多端的市场有着敏锐嗅觉的高管来负责公司的推广和扩张,这一点非常关键,这样迪士尼就能够快速反应并重新定位内容投资战略。 This possibly does not mean that will have a better movie, but means certainly that will have a more astute business. 这可能不意味着会有更好的电影,但一定意味着会有更精明的业务。 „Robert knows how to expand the field of vision of Disney, looks around for the new entertainment operation in the outside and company potential resource” “罗伯特知道如何扩大迪士尼的视野,在外部和公司中四处寻觅新娱乐业务的潜在资源” This was Ryan once to the words that Nicole spoke, what perhaps he most started to begin using the opposite party more was because of these factors of previous generation understanding, was then helpless action. But Robert? Egger's ability is truly without a doubt. 这是瑞恩曾经对妮可说的话,或许他最开始启用对方更多的是因为前世了解的那些因素,也是当时的无奈之举。但罗伯特?艾格的能力确实毋庸置疑。 He in has the platform of work promotion of copyright Disney under to the line, made the extremely superior result, even screens to enter family's window to reduce from the theater the Disney movie to recognize the shortest four months at present! 他在把迪士尼拥有版权的作品推广到线下平台方面,做出了极其出色的成绩,甚至将迪士尼影片从影院上映到走进家庭的窗口期缩短到了目前公认最短的四个月！ Since 2002, in the movie that Disney produced, the non- institute line income accounted for over 70% of movie gross income, the high-quality movie that Ryan brought was the key, but Robert? Under Egger in the Disney original foundation, further strengthened the content production ledger line to get online distributes adds the vertical integrated industry chain of peripheral channel again, similarly played the significant role. 从2002年开始,迪士尼出品的影片中,非院线收入占到了影片总收入的百分之七十以上,其中瑞恩带来的高质量的电影是关键,而罗伯特?艾格在迪士尼原有的基础上,进一步强化了内容制作加线上线下发行再加周边渠道的垂直一体化产业链,同样发挥了重要作用。 These movies that the Jenkins film company period, Ryan builds. Later can only depend upon the simple copyright transfer expense to add the pattern that the sale deducts a percentage, makes the profit of extensive type, the ability that but Disney has, can actually enlarge the limit these income. 詹金斯影业时期,瑞恩打造的那些电影。后期只能依靠简单的版权转让费用加销售提成的模式,实现粗放式的盈利,但迪士尼本身具备的能力,却可以将这些的收入放大到极限。 Electricity film company is experiencing the transformation, the traditional pattern gradually will definitely be eliminated. 电影业在经历着转变,传统的模式肯定会被逐渐淘汰。 Most typical, after the major film companies become part of media group, in the high level rarely presents the creative talent, treats the attitude of brokerage firm is also stronger, for example caa. 最为典型的,各大电影公司成为传媒集团的一部分后,高层中很少出现创造性天才,对待经纪公司的态度也更为强硬,比如caa。 Starting from the late 1990s. the caa manager is very difficult like passing, can run into film company's high-level office directly, with their people of having to do gradually changed into some subordinate employees of film company, their bundle sales strategy is hard to start. 从上世纪九十年代末开始。caa的经纪人就很难像过往那样,可以直接冲进电影公司高层的办公室,与他们的打交道的人逐渐换成了电影公司的一些下级员工,他们的捆绑性销售策略更是举步维艰。 Even if the caa manager occupied Hollywood half also many markets. In fact insufficiently looks in front of the media group radically. 哪怕caa的经纪人占据了好莱坞一半还多的市场。实际上在传媒集团面前根本就不够看。 The time changed, operates the thought and modes of business operation must certainly also change. 时代变了,经营思维和经营方式肯定要随之改变。 Like Disney, besides the stable inherent superiority, has been expanding to network diligently. Moreover the footsteps that expands have not stopped. 就像迪士尼,除了稳固固有的优势地位外,一直在努力向网络方面扩张。而且扩张的脚步始终没有停过。 Tempting tube is present United States and even the whole world's largest online video site, effect of this industry on the media industry, in the past year appears with nothing left. Although realized the balanced revenues and expenditures in the first half of this year reluctantly, but the yotubei future and potential, were favored by countless people. 诱tube是如今全美乃至整个世界最大的在线视频网站,这个行业对传媒业的影响,最近一年来显现无遗。尽管今年上半年才勉强实现了收支平衡,但yotubei的未来和潜力,被无数人所看好。 Network video of movie, is the future that most the management of Hollywood can see, Disney is certainly no exception. 电影的网络视频化,是大部分好莱坞的管理层都可以看到的未来,迪士尼当然也不例外。 this month, Disney invests 35 million US dollars, jointly established another online video site hu reveal with ershishijifukesi, this website with tempting the operational policy of tube is not same, it by developing potential payer as main objective. 就在这个月,迪士尼投资三千五百万美元,与二十世纪福克斯联合成立了另一个在线视频网站hu露,这个网站与诱tube的经营方针并不相同,它是以发展潜在的付费用户作为主要目标。 This is only after the face book and Twitter, Disney in another start of pc end layout, this month, Disney becomes Disney Ryan the personal website expansion of Ryan similarly family online channel, the goal of this website points to the main crowd of network- young people! 这只是继脸书和推特之后,迪士尼在pc端布局的另一个开始,同样是在这个月,迪士尼将瑞恩的个人网站扩张成为了迪士尼-瑞恩家庭在线频道,这个网站的目标直指目前网络的主体人群-青少年！ As digests Marvel Comics and Jenkins film company and Pixar Studio completely, Disney stepped the path of expansion again. 随着完全消化掉惊奇漫画、詹金斯影业和皮克斯工作室,迪士尼再次迈上了扩张的道路。 Afterward, Disney due to the promotion of Ryan, sent out the well-meaning purchase application to the net flying company. 随后,迪士尼在瑞恩的推动下,向网飞公司发出了善意收购申请。 The latter is an online movie renting provider, can provide many movies dvd, moreover can let the customer fast convenient choice movie, simultaneously delivers free. 后者是一家在线影片租赁提供商,能够提供很多影片的dvd,而且能够让顾客快速方便的挑选影片,同时免费递送。 Several years ago, the net flies is the object of Scott Swift investment, the Ryan foundation has held 5% stocks. 早在几年前,网飞就是斯科特?斯威夫特投资的对象,瑞恩的基金会一直持有百分之五的股份。 This website currently has over a million subscribers, in recent years the development speed was far from the express, last year annual mass of profit, only then 11.9 million US dollars, but this was not the issue of website operation, they were mainly trapped in the copyright, did not have enough many enough splendid contents, the channel that developed was also the castle in the air. 这个网站目前拥有上百万订户,最近几年发展速度谈不上特别快,去年的年度利润额只有1190万美元,但这不是网站经营的问题,他们主要受困于版权,没有足够多足够出色的内容,开拓出的渠道也不过是空中楼阁。 Disney most does not lack the content, moreover as the loose benefit alliance, from the Warner Bros. and ershishijifukesi and other company in the databases, takes the authorizations of these splendid movies, is not the too difficult matter. 迪士尼最不缺少内容,而且作为松散的利益联盟,从华纳兄弟和二十世纪福克斯等公司的片库中,拿下那些出色影片的授权,也不是太难的事。 In order to complete this purchase, Disney started out 1.45 billion US dollars, to surpass the net flying market value 5% premiums to buy. 为了完成这次收购,迪士尼开出了14亿5000万美元,以超过网飞市值百分之五的溢价求购。 The management that the net flies did not have the public response, the news that but spreads from the interior, many shareholders in opposite party company, intend to sell the stock leverage in hand, the final barrier definitely is the price. 网飞的管理层还没有公开回应,不过从内部传来的消息,对方公司的很多股东,都有意出售手中的股份套现,最后的障碍肯定是价格问题。 Ryan most is worried is not the shareholders who the net flies, but is other companies, if there is a new company to join in this purchase, the well-meaning purchase will turn into malicious buying at auction inevitably. 瑞恩最为担心的不是网飞的股东们,而是其他公司,如果有新的公司加入这一收购中,善意收购势必会变成一场恶意的标购。 Is good because of without undergoing too long the waiting, that side net flying spreads the news that can negotiate, surplus was the waiting long negotiation result. 好在没有经过太长的等待,网飞那边就传来了可以谈判的消息,剩余的就是等待漫长的谈判结果了。 The purchase of probably this scale, Disney does not need to utilize the floating capital, does not need to finance, was only the reserve is enough. 像是这种规模的收购,迪士尼根本不需要动用流动资金,也不需要融资,只是储备金就足够了。 The net flies is only one of the Disney goals, to Disney, most foundation and depending on for the business of basis, is they biggest goal. 网飞只是迪士尼的目标之一,对于迪士尼来说,最为基础和赖以为根本的业务,才是他们最大的目标。 The management of Disney, is the employee of Disney, is always placed oneself in the position of the world animation overlord. 无论是迪士尼的管理层,还是迪士尼的员工,始终都把自己摆在世界动画霸主的地位上。 Therefore, when Robert? Egger found Ryan, the discussion next acquisition target time, he was startled to return to slightly normal. 所以,当罗伯特?艾格找到瑞恩,商谈下一个收购目标的时候,他稍稍吃惊了一下就恢复了正常。 „Robert, you mean......” Ryan earnest looks to sit in opposite Robert? Does Egger, „we take DreamWorks Animation Studio?” “罗伯特,你的意思是……”瑞恩认真的看着坐在对面的罗伯特?艾格,“我们拿下梦工厂动画工作室？” „Yes.” Robert? Egger similarly earnest saying, „I and Cook have discussed that this aspect is completely feasible.” “是的。”罗伯特?艾格同样认真的说道,“我和库克已经商谈过了,这方面完全可行。” By the words of strength, Disney swallows DreamWorks Animation Studio is only only the small gift, latter's market value is also less than 1.5 billion US dollars, when is the previous generation is highest the market value is also about 2 billion US dollars, this money is not anything to the present Disney, if finances, even a Ryan person can solve. 单论实力的话,迪士尼吞掉梦工厂动画工作室只是小意思而已,后者的市值还不到15亿美元,哪怕是前世最高时的市值也不过就是20亿美元左右,这点钱对现在的迪士尼根本算不上什么,如果融资的话,甚至瑞恩一个人就能解决掉。 „Ryan, although we have Pixar Studio and Disney animation.” Robert? Egger continues saying that „, but these two subsidiary company output are extremely low, what execution is the high-quality strategy, the idea of DreamWorks Animation Studio is just right, their time can manufacture three to five animated cartoons, although has «Shark the product of Story» such failure, but to Disney, so long as there are 1/4 success probabilities, enough we through operating various types of channels made the profit.” “瑞恩,虽然我们拥有皮克斯工作室和迪士尼动画本部。”罗伯特?艾格继续说道,“但这两个子公司产量极低,执行的是精品策略,梦工厂动画工作室的理念正好相反,他们一次可以制作三到五部动画片,虽然其中有《鲨鱼的故事》这样失败的产品,但对于迪士尼来说,只要有四分之一的成功几率,就足够我们通过运作各种渠道实现盈利了。” Ryan as the first major stockholder of DreamWorks Animation Studio, nature clear Robert? What Egger said is the fact, in Jerry? Under Casson Bergh's management, the DreamWorks animation stepped onto with the previous generation same development path, by the piece sea tactic win, for these years besides successful «Monster Shrek» and «Madagascar», the box office horrible to look at work that they manufactured also has, can actually make the profit every year, although the profit was not too high. 瑞恩作为梦工厂动画工作室的第一大股东,自然清楚罗伯特?艾格说的是事实,在杰瑞佛?卡森伯格的主持下,梦工厂动画走上了与前世相同的发展道路,以片海战术取胜,这几年除了成功的《怪物史莱克》和《马达加斯加》外,他们制作的票房惨不忍睹的作品同样也有,却还是每年都能实现盈利,尽管利润不算太高。 „Robert, have you considered Jerry? Casson Bergh.” Ryan reminded him not to forget the opposite party but initially the presidents and creativities of Disney Animation Department were long. “罗伯特,你有没有考虑过杰瑞佛?卡森伯格。”瑞恩提醒他别忘了对方当初可是迪士尼动画部门的总裁和创意长。 „That was 94 years of matter.” Robert? Egger understood very much initial that gratitude and grudges, „what drives away Jerry is Michael Eisner, let alone......” “那是94年的事情了。”罗伯特?艾格很了解当初的那段恩怨,“赶走杰瑞佛的是迈克尔?艾斯纳,何况……” His following words had not said, Ryan actually understands, so long as there is an enough benefit, this small gratitude and grudges are nothing radically. 他后面的话没说,瑞恩却明白,只要有足够的利益,这点小恩怨根本算不了什么。 „We need a competitive opponent.” “我们需要一个有竞争力的对手。” Blue Sky Studios only then a «Ice Age» signboard, does not have with Pixar and strength of Disney animation competition, „competition can let Pixar and Disney animation section maintains the sufficient vigor, moreover we also need an opponent to deal with the monopoly bill of federal government.” 蓝天工作室只有《冰河世纪》一个招牌,根本不具备与皮克斯和迪士尼动画竞争的实力,“竞争才可以让皮克斯和迪士尼动画部保持足够的活力,而且我们也需要一个对手来应对联邦政府的垄断法案。” After this is not, global with the time that the Warner animation section develops, both present is also at the fumble stage, did not say that the monopoly can establish, solely will be the related investigation will make one have a headache, moreover passing innumerable experience proof, once lost the competitor, the consequence will be fearful. 这可不是以后环球和华纳动画部发展起来的时候,两者现在还处于摸索阶段,不说垄断会不会成立,单单是相关的调查就会让人头疼,而且过往的无数经验证明,一旦失去了竞争对手,后果非常可怕。 „I agree in principle to this purchase, but is not now.” Ryan said finally, „Robert, you can swallow the stock of DreamWorks Animation Studio, to deal the future purchase.”( To be continued..) “我原则上同意这起收购,但不是现在。”瑞恩最后说道,“罗伯特,你们可以吃进梦工厂动画工作室的股份,以应对未来的收购。”(未完待续。。)
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