The region that is very how difficult to affect in US this soccer advances World Cup, not only to US Organization committee, to FIFA, is a difficult problem . 如何在美国这片足球很难影响到的地带推进世界杯,不仅仅对美国组委会,对国际足联来说,也算是个难题。. Several years later, the forthcoming the sports event, presented the opposite aspect with the former years completely, FIFA has investigated, when affiliated organization in many cities asked the American randomly, about 80% people shook the head said that does not know this sports event will be held in the US, over 90% people said that cannot go to the scene to watch. 几年的时间下来,即将举行的这项赛事,完全与往届呈现相反的局面,国际足联做过调查,旗下的机构在许多城市随机问起美国人时,近八成的人摇头表示不知道这项赛事会在美国举行,有超过90%的人表示不会去现场观看。 This may really be awkward findings, for this reason they also write to accuse US to promote ineffectively. 这可真是一个令人尴尬的调查结果,为此他们还发函指责过美国方面推广不力。 When last year, US Organization committee arbitrarily decided to distribute two advertising songs suddenly, but after routine informed FIFA, it is said determined the singer. 就在去年时,美国组委会突然擅自决定发行两首广告宣传歌曲,只是例行通知了国际足联之后,据说就将歌手确定了下来。 Originally, they are extremely discontented, when sees Ryan? When Jenkins name, there are about the person who English area entertainment market knows, explained after this under 13-year-old youngster that may be called the terrifying influence, FIFA thought that this perhaps is an opportunity, since the conservative promoted remarkable achievement, why hasn't borrowed opposite party's influence in American young people? 本来,他们还非常不满,当看到其中瑞恩？詹金斯的名字时,有对英语区娱乐市场了解的人士,解释了这个还不到13岁的少年那堪称恐怖的影响力后,国际足联觉得这或许是一个机会,既然墨守成规的推广没有显著的成果,为什么不借用对方在美国青少年中的影响力呢？ Although these fellows[ damn], but for the reputation for money, wants to make the soccer be approved in the world's first powerful nation and popular, they are willing to place there World Cup, naturally demonstrated that this wish, young people that incessantly is the soccer future, is the future of soccer market. 这些家伙虽然[他妈的],但无论是为了名声还是为了金钱,都想让足球在世界第一强国得到认可和流行,他们肯将世界杯放在那里,自然显示出了这种意愿,青少年那不止是足球的未来,也是足球市场的未来。 They are short, the opposite party has, but the opposite party is short, they have. 他们欠缺的,正是对方拥有的,而对方欠缺的,正是他们拥有的。 The people of FIFA are not silly, understand that this was the win-win matter, quick reached the agreement with the US that side, for this reason also sent out a heavyweight official to come between the contact. 国际足联的人不傻,明白这是双赢的事情,很快就与美国那边达成了共识,为此还派出了一位重量级的官员居中联络。 They do not know that not good youngster, once wants to feed in Atlantic Ocean to feed the fish their future president Sirs. 他们不会知道,那个无良的少年,曾经想把他们未来的主席大人送进大西洋喂鱼。 Sent the audition song after the US, they made a wise choice immediately clearly, this song too suitable soccer, to live for World Cup simply. 在美国那边送来了试听的歌曲后,他们马上明白作出了一个明智的选择,这首歌曲太适合足球了,简直就是为了世界杯而生。 Shengmingzhi Cup- isn't that Lishen Cup being lets the trophy that the person struggles to compete for his entire life? Let alone, this is a Latin song, their current president Sirs, is a typical Latin-American. 生命之杯-那座大力神杯不正是让人奋斗一生争夺的奖杯吗？何况,这还是一首拉丁歌曲,他们现任的主席大人,可是一位地道的拉丁美洲人。 Really, the executive committee passed quickly promoted the decision of this song with every effort, had not finished while World Cup Qualifier, around the world started the raging tide, for next year World Cup preheating. 果然,执委会很快通过了尽力推广这首歌曲的决定,趁着世界杯预选赛还没有结束,在全世界范围内掀起狂潮,为明年的世界杯预热。 Although FIFA[ damn], is actually one of the sports organizations in the world having several, experiences richly in propaganda promotion, but also has many cooperation media, this MV was promoted the all over the world by them rapidly. 国际足联虽然[他妈的],却是世界上有数的体育机构之一,在宣传推广方面经验丰富,还拥有众多的合作媒体,这首mv迅速被他们推广到了世界各地。 Meanwhile, US Organization committee intensified the publicity, they spent the large amount of money to purchase the large screen of New York Times Square, the circulation broadcast «Shengmingzhi Cup» MV, the noisy environment was extremely freely difficult to hear clearly singing sound, actually brought the widespread influence. 与此同时,美国组委会加大了宣传力度,他们斥巨资购买了纽约时代广场的大屏幕,循环播放《生命之杯》的mv,尽管嘈杂的环境极难听清其中的歌声,却带来了广泛的影响力。 Not only so, they also purchased the prime times of three big television networks, circulation emergency broadcast song, big of publicity, endures compared with Super Bowl. 不仅仅如此,他们还购买了三大电视网的黄金时段,循环插播这首歌曲,宣传力度之大,堪比超级碗。 Hollywood Record Company is unwilling to fall behind, the single distribution has put on said the regulation, follows the propaganda of ignition heat, like lightning in various makeshift bed on the ground goods. 好莱坞唱片公司不甘落后,单曲发行工作早就提上了曰程,伴随着火热的宣传,闪电般在各地铺货。 „Attention soccer, pays attention to World Cup, pays attention to Shengmingzhi Cup!” “关注足球,关注世界杯,关注生命之杯！” Ryan when accepting the group interview of media, seizing an opportunity sent out such manifesto. 瑞恩在接受媒体的联合采访时,不失时机的发出了这样的宣言。 Another things how many sides made smile to blossom happened, «Ryan? Jenkins» this special edition by the recording association was recognized officially is ten platinum records- the title of diamond recording will be born in 19 99- this to releasing recording one year of singer, will be the enormous glory. 紧接着,又一件让几方笑开了花的事情发生了,《瑞恩？詹金斯》这张专辑正式被唱片协会认定为十白金唱片-钻石唱片的称号诞生于99年-这对发行唱片才一年的歌手来说,是极大的荣耀。 Perhaps was the lucky stone that Nicole sent played the role, perhaps this month was the Ryan lucky moon/month, a few days later, the recording school announced Grammy nomination, he altogether obtained the annual best rookie, the annual best special edition and annual best single three heavyweight nominations. 或许是妮可送来的幸运石发挥了作用,也或许这个月是瑞恩的幸运月,几天后,录音学院公布了格莱美提名,他总共获得了年度最佳新人,年度最佳专辑和年度最佳单曲三项重量级的提名。 Ryan? Jenkins this name detonated thoroughly entire in January, «Shengmingzhi Cup» attracted the innumerable attention. 瑞恩？詹金斯这个名字彻底引爆了整个一月份,《生命之杯》吸引了无数眼球。 „What in MV Ryan plays is the English soccer is right?” “mv中瑞恩玩的是英式足球对吗？” „Originally next year the competitions named World Cup will also be held in the US......” “原来明年还有一项叫做世界杯的赛事会在美国举行……” „Oh, Ryan is quite cool, how did he achieve kicked the goal crossbeam for successive 13 times?” “哇哦,瑞恩好酷啊,他是怎么做到连续13次踢中球门横梁的？” „Ryan likes this sports very much, we should understand the English soccer, perhaps next year can go to the scene to watch.” “瑞恩很喜欢这项运动,我们应该去了解一下英式足球,或许明年可以去现场观看。” „I must practice the soccer, hits the same place to Ryan such continuously......” “我要练习足球,向瑞恩那样连续击中同一个地方……” The young people are often blind , is affected by the idol easily, the young people in US start to discuss that what sports event gradually World Cup is, the English soccer and American football have what difference. 青少年往往都是盲目的,也是最容易受到偶像影响的,美国的年轻人渐渐开始讨论世界杯是项什么样的赛事,英式足球与美式足球到底有什么不同。 Perhaps most people will still not like the English soccer, but can attract few people involved, to US Organization committee, greatly won. 或许大多数人依然不会喜欢英式足球,但能吸引一部分人参与到其中,对美国组委会来说,就是巨大的胜利了。 To a certain extent, they served the purpose rapidly, " Shengmingzhi Cup » melody is compact, the call of vice- song part lets the person **, even were rejected by many, actually spread rapidly. 从某种程度上来说,他们迅速达到了目的,《生命之杯》旋律紧凑,副歌部分的呐喊让人**,即便遭到了不少人的排斥,却迅速流传了开来。 In the street park many people start to yell ‚go! go! go! ale , ale , ale......’ 街头公园中不少人开始喊叫‘go！go！go！ale,ale,ale……’ A week later, this single sold more than 140,000, simultaneously does not have/leave Ryan to expect, this song was listed at the notice board at 35 th merely. 一周之后,这张单曲卖出了14万多张,同时不出瑞恩所料,这首歌曲在公告牌仅仅排在了第35位。 Even the notice board magazine only gave ‚a good sports song’ simple evaluation. 甚至公告牌杂志只给出了‘一首不错的体育歌曲’的简单评语。 However, the Ryan goal is not North America, otherwise did he not give Maria «hero»? Kelly. 不过,瑞恩的目标也不是北美,否则他就不会将《hero》给了玛利亚？凯利。 «Hero» issued compared with «Shengmingzhi Cup» one day early, not only one week sold 280,000 sales volumes, but also landed first of notice board directly. 《hero》比《生命之杯》早一天发布,不仅一周卖出了28万张的销量,还直接空降到了公告牌的第一位。 Many well-known music critics write to praise the encouraging spirit of this song, Maria? Kelly this singer, is Ryan this song and poem author, was praised the space by them quickly. 许多知名乐评人纷纷撰文赞扬这首歌曲的励志精神,无论是玛利亚？凯利这个演唱者,还是瑞恩这个词曲作者,都快被他们夸到了天上去。 Even, many people are puzzled, why Ryan? Jenkins gave other singers a mainstream music, did oneself actually choose that Latin song? 甚至,很多人都不解,为什么瑞恩？詹金斯将一首主流音乐交给了其他歌手,自己却选择了那首拉丁歌曲？ After the song lands Britain, «Shengmingzhi Cup» in the ranking and sales volume, still ended to lose to «hero». 歌曲登陆英国后,《生命之杯》在排行榜和销量上,依然完败给了《hero》。 This is the orientation of mainstream society, is not anyone or a work can easily change. 这就是主流社会的取向,不是任何一个人或者一个作品能够轻易改变的。 However, outside brave and beautiful, «Shengmingzhi Cup» presents the easily accomplished potential completely, in Sweden and Australia, is in the local music ranking directly the first place, continued for enough more than ten weeks. 但是,英美之外,《生命之杯》完全呈现出摧枯拉朽之势,在瑞典、澳大利亚,直接登上当地音乐排行榜的首位,持续了足足十多周。 In Germany, ranks the first as high as nine weeks, in France, one week sold 310,000 sales volumes, is most popular at Spanish this song, within seven days took over 360,000 sales volumes with ease. 在德国,排在第一位高达九周,在法国,一周卖出了31万张的销量,在西班牙这首歌曲最受欢迎,七天之内轻轻松松拿下了超过36万张的销量。 As for «hero», besides brave and beautiful, loses to «Shengmingzhi Cup» in the world another place. 至于《hero》,除了英美两地外,在世界他处完败于《生命之杯》。 In other words, this song sweeps away the entire continental Europe, Far East and Africa also to have Latin America, is not only in various countries' music ranking first place, sells the stunning sales volume, even many soccer programs also bring to treat as the background music it. 换句话来说,这首歌曲横扫整个欧洲大陆、远东、非洲还有拉美,不但纷纷登上各国音乐排行榜首位,卖出令人瞠目的销量,甚至许多足球节目还将它拿来当做背景音乐。 Lots of fans, when refuels for the beloved team cheers, will loudly sing ‚go! go! go......’ 还有大量球迷,在为心爱的球队加油助威时,会高唱‘go！go！go……’ If outside English area, many people had heard Ryan before? Jenkins this name, then many people know now, Hollywood has a talent youngster star, can write and can develop can also sing! 如果说以前英语区外,很多人听说过瑞恩？詹金斯这个名字,那么现在好多人都知道,好莱坞有一个天才般的少年明星,能写、能演还能唱！ He spreads oneself name and influence on each corner of the world. 他正在将自己的名字和影响力扩散到世界的每一个角落。 „Rare soccer talent! Should the rich and powerful family of Europe sign Ryan? Jenkins!” “罕见的足球天才！欧洲的豪门应该签下瑞恩？詹金斯！” This is «World Newsweek» issues the report in home page, „a 13-year-old youngster, can the consecutively 13 foot hit crossbeams, absolutely be the soccer talent......” 这是《世界新闻周刊》发表在首页上的报道,“一个只有13岁的少年,可以连续十三脚命中横梁,绝对是足球天才……” This report in the expert person eyes is only the joke, does the soccer understands that this definitely used certain stunts, the person of film industry easily can distinguish this is the late special effect, so long as generally the senior fan carefully observes, can realize that this is only the game in MV. 这种报道在内行人眼中只是笑话,搞足球的明白这肯定是用了某些特技,电影行业的人轻易就能分辨出这是后期特效,一般资深的球迷只要仔细观察,也能意识到这只是mv中的游戏而已。 The industrial light demon is also unwilling silent, when the media cook up the heat this topic, standing to acknowledge that this is the work achievement of their technology team, was did a propaganda for oneself. 工业光魔也不甘沉默,在媒体将这个话题炒热之时,站出来承认这是他们技术团队的工作成果,算是为自己做了一番宣传。 With the lapse of time, the influence that this song has is getting bigger and bigger, the range does not limit in the fan or Ryan fan, even had the influence on certain players. 随着时间的推移,这首歌产生的影响力越来越大,范围早就不局限在球迷或者瑞恩的粉丝之中了,甚至对某些球员都产生了影响。 Castilla teaches the camp azure, a young team just ended the training, the dejected youngster walked from the changing room, forced in the earphone the ear, walked toward the parking lot, his father is driving there. 卡斯蒂亚青训营,一支年轻的球队刚刚结束了训练,垂头丧气的少年从更衣室走了出来,将耳机塞进了耳朵中,向着停车场走了过去,他的父亲正开车等在那里。 Boards, father along with handing over a new recording, above is a youngster of wear white sports attire. 上了车,父亲随手递过来一张新唱片,上面是一个穿着白色球衣的少年。 „Most newly the hottest soccer song, it is said is the propaganda tune of next year World Cup.” The father looked at youngster one eyes, „didn't Blanco, happen happily?” “最新最火的足球歌曲,据说是明年世界杯的宣传曲。”父亲看了少年一眼,“布兰科,发生不愉快了吗？” „No, father?” The youngster somewhat are obviously exhausted, seem like in the mind. “没有,爸爸？”少年明显有些疲惫,似乎是心灵上的。 „This, we have a look to belong to your field in the future.” “这样吧,我们去看看未来属于你的那座球场。” After not very long time, a white stadium appears in side of automobile, that is the place that many people have a dream want to fight, will be his future stage. 不算很长的时间之后,一座白色的大球场出现在汽车的一边,那是许多人做梦都想战斗的地方,也是他未来的舞台。 But do I really belong to here? The youngster hesitate. 但我真的属于这里吗？少年迟疑。 He from changed to here with another club in city in July of last year, the two sides are dozens years of mortal enemy, he was rejected inevitably, in the half year is unhappy, even starts to suspect that the initial decision was whether correct. 他去年七月份才从同城的另一家俱乐部转到这边,两边是数十年的死敌,他不可避免的受到了排斥,这半年多来过的并不开心,甚至开始怀疑当初的决定是否正确。 Pressed down the broadcast key, the spirited music resounds, is Latin style that he most likes, the singing sound that then spreads makes him stare slightly. 按下了播放键,激昂的乐曲响起,是他最喜欢的拉丁风格,接着传出的歌声让他微微一愣。 „Life is the pure enthusiasm, should be filled with the love, and takes this as to live, the mind must fight to win...... go! go!...... The life just like a competition, should vainly hope for to become the champion, Shengmingzhi Cup is the highest glory, we must strive full power......” “生命是纯粹的热情,应该盛满了爱,并以此为生,心灵必须去战斗才能获胜……go！go！……生命犹如一场竞赛,应该梦想成为冠军,生命之杯是最高荣耀,我们必须全力争取……” The spirited drumbeats and bugle, the singing sound of never giving up, aroused the fighting spirit of youngster, is listening to this song, is listening to this music, looks at outside white stadium, the body that exhausted and is wronged vanishes into thin air, he only felt oneself were full of the spirit surname and strength, if enters this white temple at this time, can enter absolutely puts on among the red and blue these fellow several balls of strip garment. 激昂的鼓点和号角,永不言败的歌声,激起了少年的斗志,听着这歌,听着这音乐,看着外面白色的大球场,身体的疲惫和受到的委屈不翼而飞,他只感觉自己充满了灵姓和力量,如果此时走进这座白色的圣殿,绝对能进穿着红蓝间条衫的那些家伙好几个球。 Shengmingzhi Cup, fights for the survival! Fights for the glory! Until won completely! The youngster pressed down the broadcast key again, as if this song can give his infinite battle efficiency. 生命之杯,为生存而战！为荣耀而战！直到赢得全部！少年再次按下了播放键,仿佛这首歌曲可以给他无穷的战斗力。 His confidence and fighting spirit raised the head gradually! 他的信心和斗志渐渐抬头！ White heart, white blood, this white temple...... 白色的心,白色的血,还有这座白色的圣殿…… I! Lowell? Gonzalez? Blanco! Certainly will become this field leader! Honor that leads this team to take all can take! 我！劳尔？冈萨雷斯？布兰科！一定会成为这座球场的领袖！带领这支球队拿下所有能拿的荣誉！ Ryan? Jenkins...... I like you, will become the talent big star!( To be continued.) 瑞恩？詹金斯……我会像你一样,成为天才般的大明星！(未完待续。)