RINAPE :: Volume #10

#930: Loses to Li Mu thoroughly

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The Yang Weilian words, making Boss Ma instantaneous such as be struck by lightning. 杨威廉的话,让马老板瞬间如遭雷击。 His didn't expect, has agitated itself Amazon that supplements to invest, will reject own plan unexpectedly. 他没想到,一直鼓动自己追加投入的亚马逊,竟然会拒绝自己的方案。 Most starts, representative Amazon Yang Weilian, has been agitating the Boss Ma multi- investments to spend strongly, Yang Weilian even quarrelled with Boss Ma for this reason repeatedly, two people relations also once because of spending, but noisy was very stiff, afterward was also because the advertisement promoted by the Li Mu complete steamroll, Yang Weilian realized own error in judgment, two people relations have therefore relaxed. 最开始,代表亚马逊的杨威廉,一直都在竭力鼓动马老板多投入多花钱,杨威廉甚至为此多次跟马老板争吵,两人的关系也一度因为花钱而闹的很僵,后来也是因为广告推广被李牧完全碾压,杨威廉意识到自己判断错误,所以两人的关系才有所缓和。 But now, always hopes oneself lift up high the skyer Amazon, instigated unexpectedly. 而现在,一向希望自己高举高打的亚马逊,竟然也怂了。 Impatient Boss Ma hastily closely examines Yang Weilian: „Did William, how your headquarters say?” 心急火燎的马老板急忙追问杨威廉:“威廉,你们总部怎么说的？” Yang Weilian helpless shaking the head, said: „Headquarters have had the request third party appraisal company, comes the strength to LeTao and Taobao appraises, this authoritative assessment organization gave several groups of data, one is the comprehensive development index, LeTao is 7.6 points, but Taobao is......” 杨威廉无奈的摇了摇头,说:“总部一直有委托第三方的评估公司,来对乐淘和淘宝的实力进行评估,这家权威评估机构给出了几组数据,一个是综合发展指数,乐淘是7.6分,而淘宝是……” Yang Weilian speaking of here, somewhat hesitates all of a sudden, Boss Ma knit the brows at this time, urged: „How many are Taobao? Very system? In that case, Taobao are most also 10 points!” 杨威廉说到这儿,一下子有些犹豫,马老板这时候皱了皱眉,催促道:“淘宝是多少？十分制是不是？那样的话,淘宝最多也就十分！” „This......” an awkwardness of Yang Weilian face, hesitated for a moment helpless said: „Jak, this comprehensive development index is to set no ceiling limit, they give the Taobao score, is 473.5 points......” “这个……”杨威廉一脸的尴尬,迟疑片刻才无奈说道:“jak,这个综合发展指数是上不封顶的,他们给淘宝的分数,是473.5分……” „473.5?” The Boss Ma eye stared the circle, the anger exclaimed: Data that „what nonsense organization gives! According to this data looks, Taobao LeTao 60-70 time?!” “473.5？”马老板眼睛瞪圆了,怒吼道:“什么狗屁机构给的数据！照这个数据看,淘宝岂不是乐淘的六七十倍？！” Yang Weilian nods, said: „To be honest, this assessor is very specialized, their data are not the rumors, first, our LeTao basically do not have the running water now, but the Taobao daily running water has crossed hundred million, only this point, Taobao is over our innumerable times . Moreover, the Taobao user scale and Alipay user scale and YY user scale is the important reference that they appraise, if not because the LeTao back has Softbank and Amazon these two big companies supports, the LeTao score 3 points cannot attain continually......” 杨威廉点了点头,说:“说实话,这家评估机构是非常专业的,他们的数据也不是空穴来风,首先,我们的乐淘现在基本没有流水,而淘宝每天的流水早就已经过亿,单是这一点,淘宝就超过我们无数倍,而且,淘宝的用户规模、支付宝的用户规模、yy的用户规模都是他们评估的重要参考,如果不是因为乐淘的背后有软银和亚马逊这两家大公司支撑,乐淘的分数连三分都拿不到……” The Boss Ma expression almost soon eats the person: „What did you say?! 3 points?! Plays any international joke!” 马老板的表情几乎快要吃人:“你说什么？！三分？！开什么国际玩笑！” Yang Weilian said: „Reason that there is such a low score, is not only because we start is slow at present, what is more important, this organization appraised our recent promoted conversion rates, this is one reduces a minute/share of essential coefficient, our registration user transformation cost reaches as high as about hundred Yuan one, surpassed ten USD, this in internet current historical, is unprecedented......” 杨威廉道:“之所以有这么低的分数,不光是因为我们目前起步缓慢,更重要的是,这家机构评估了我们最近的推广转化率,这是一个减分的关键系数,我们的注册用户转化成本高达近百元一个,超过了十美元,这在互联网发展至今的历史上,是前所未有的……” The Boss Ma complexion immediately becomes pale. 马老板的脸色立刻变得铁青。 Mentioned the promotion, the tooth that he hated was itchy. 一提起推广,他就恨的牙痒痒。 Since Li Mu, pressed the promoted rhythm that LeTao is hitting for these days not laxly, even also gets stronger and stronger. 李牧这几天以来,按着乐淘打的推广节奏一刻都不曾松懈,甚至还愈演愈烈。 Now, the domestic people had been brainwashed by the Taobao advertisement, whether or not Internet users, regardless of knows that what is Online shopping, is paying close attention to the Taobao net, and regards in it the life the biggest gossip topic, now the Taobao net three characters, have become the topic that the streets and lanes and on the table sofa has discussed. 现在,国内的民众已经被淘宝的广告洗脑了,无论是不是网民、无论知不知道什么叫网购,都在密切关注着淘宝网,并且把它当成生活中最大的八卦话题,现在淘宝网三个字,已经成了街头巷尾、餐桌沙发上热议的话题。 About the Taobao net, the focus that everyone discussed has, for example: 关于淘宝网,大家讨论的焦点有很多,例如: Taobao net promotion is so cost-effective, what do you prepare to buy? 淘宝网这次的促销这么划算,你准备买些什么？ How many stars did the Taobao net ask to represent? 淘宝网到底请了多少明星代言？ This type has the new star to go on stage promoted rhythm every day, when will continue? 这种每天都有新明星登场的推广节奏,到底会持续到什么时候？ Who can the tomorrow's new star be? 明天的新明星会是谁？ The promotion of Taobao is too aggressive, can look for the enterprise that so many singers represented, the Taobao net was alone, single this point gave the people huge shock and surprised, more than ten first-line singers, because of the difference of sex, age and style, the fans community that everyone can cover ages, so many stars, the fans community overlapped overlapping, almost all covered the audience entire. 淘宝的推广太生猛,能一口气找这么多歌星代言的企业,淘宝网还是独一份,单这一点就给了民众巨大的震撼与惊讶,十多个一线歌手,因为性别、年龄、风格的不同,每一个人都能够覆盖一个年龄段的粉丝群体,这么多的明星,粉丝群体相互重叠交叉,几乎就把受众全都覆盖全了。 Reviews LeTao...... 反观乐淘…… Not only throws the street to arrive, but also more throws ruthlessly...... 不但扑街到死,而且越扑越狠…… In the Yang Weilian words, the LeTao current promotion efficiency arrives lowly make the blood boil, this data in front of the assessor, the negative impact on comprehensive development index is extremely huge. 用杨威廉的话说,乐淘目前的推广效率低到令人发指,这个数据在评估机构面前,对综合发展指数的负面影响是极其巨大的。 Because the LeTao development index and Taobao network missed such time, therefore Amazon refuses to continue the additional investment, they have not expected, the LeTao net prospect that Alibaba + Softbank + Dangdang net + Amazon composes is so unexpectedly worrying, when sees these data, the Amazon headquarters almost desperate enough to must give up to LeTao, now is other promotions of LeTao gets online to their only support, looks at the final performance of LeTao, if were sentenced the death penalty by the market finally, Amazon decisive gives up LeTao. 正因为乐淘的发展指数与淘宝网差了这么多倍,所以亚马逊才拒绝继续追加投资,他们也没预料到,阿里吧吧+软银+当当网+亚马逊所组成的乐淘网前景竟然这么堪忧,当看到这些数据的时候,亚马逊总部对乐淘已经几乎绝望到要放弃了,现在对他们唯一的支撑就是等乐淘的促销活动上线,看一看乐淘的最终表现,如果最终被市场宣判死刑,亚马逊就果断将乐淘放弃。 Boss Ma then thorough despaired. 马老板这下彻底绝望了。 Without money, wants to continue with the Li Mu fight, the possibility is zero, LeTao is been so dead, the opportunity of Li Mu presses only remaining, burns money Bo a future, but if the capital will not comply, oneself means will not have. 没钱,想继续跟李牧斗下去,可能性已经为零,乐淘被李牧压的这么死,仅剩的一点机会,就是烧钱搏一个未来,但是如果资本不答应,自己一点办法也没有。 Boss Ma weak sitting returns to own seat, in the mouth repeatedly said: „This is the LeTao only opportunity, this is the LeTao only opportunity, missed did not have again......” 马老板无力的坐回自己的座位上,口中反复不停的说:“这是乐淘唯一的机会,这是乐淘唯一的机会,错过了就再也没有了……” Yang Weilian helpless sighing, said to Boss Ma: „Jak, actually I suggested you consider Mr. Sun Zhengyi (Masayoshi Son) suggestion, business to consumer we not to play Li Mu, he will have that powerful financial support, to have so many enterprises to follow, the future also powerful own logistics system support......” 杨威廉无奈的叹了口气,对马老板说:“jak,其实我建议你考虑一下孙政义先生的建议,b2c我们玩不过李牧,他有那么强大的资金支持、有那么多企业追随、未来还有一个强大的自有物流体系支撑……” Boss Ma one hear of Yang Weilian know that suggestion of Sun Zhengyi (Masayoshi Son), this also explained, Softbank the ditch had passed with Amazon, and reached the agreement, originally are that fool, but also naive thinking, if Softbank did not agree, oneself can find the way to convince Amazon, makes Softbank change the thought again, now looks like, oneself indulge in fantasy simply! 马老板一听杨威廉都知道孙政义的建议,这也就说明,软银跟亚马逊早就沟通过了、并且达成了共识,原来自己才是那个傻瓜,还天真的以为如果软银不同意,自己可以想办法说服亚马逊,再让软银改变思想,现在看来,自己简直就是异想天开！ Thinks of here, the Boss Ma violent anger, pounds on the table to angrily rebuke to say suddenly: „You do not want anything to give Taobao to toot one's own horn, on logistics matter, Taobao Logistics has not started! In my hand has three logistics company that becomes the scale!” 想到这里,马老板忽然间暴怒,一拍桌子怒斥道:“你们不要什么都给淘宝脸上贴金,就物流这件事来说,淘宝物流还没起步！我手里已经有三家成规模的物流公司了！” Since this time Boss Ma, has started an undertaking the biggest setback facing oneself, his ideological mode the approach is biased, he had lost the normal thinking power and judgment, the anger and is flooding his innermost feelings unwillingly. 此时的马老板,面对自己创业以来的最大挫折,他的思维模式已经趋近偏执,他已经丧失了正常的思考力与判断力,愤怒与不甘充斥着他的内心。 Yang Weilian said: „Jak, we adopt the information that the third party assessor receives are: Taobao Logistics arranges the logistics and warehousing base in national more than ten cities at present, the six most important six bases have attained the land for building that the local government special approval, began construction to construct ; Moreover, German Beumer Machinery received six sets the order of large-scale auto-sorting equipment from China, to currently the situation of China logistics enterprise development, be capable of having on the boldness one breath and six sets of auto-sorting equipment, only has Taobao Logistics one.” 杨威廉说:“jak,我们通过第三方评估机构收到的信息是:淘宝物流目前在全国十几个城市筹备了物流与仓储基地,其中最重要的六大基地已经拿到了当地政府特批的地皮,开始动工建设了;而且,德国伯曼机械收到了来自华夏的六套中大型自动分拣设备的订单,以目前华夏物流企业发展的情况来看,有能力且有魄力一口气上六套自动分拣设备的,只有淘宝物流一家。” „Did one breath order six sets of auto-sorting equipment?” Boss Ma whole face shocking asking Yang Weilian: „Is this news reliable?” “一口气订购了六套自动分拣设备？”马老板满脸震惊的问杨威廉:“这条消息可靠吗？” „Naturally reliable.” Yang Weilian said: „Jak, do not suspect authenticity that these third party assessor information, they have extremely perfect information acquisition channel, they have this food.” “当然可靠。”杨威廉说:“jak,你千万不要怀疑这些第三方评估机构信息的真实性,他们有极其完善的信息获取渠道,他们就是吃这口饭的。” Boss Ma was all of a sudden scared, originally heard the Taobao Logistics one breath purchases the news of several hundred various type vehicles, at that time surprised in the Li Mu's great writer, didn't expect Li Mu also dared unexpectedly at this time, orders six sets of auto-sorting equipment on the one breath, this is going all out to put up the cash simply! 马老板一下子傻眼了,本来就听说了淘宝物流一口气采购数百辆各式车辆的消息,当时就惊讶于李牧的大手笔,没想到李牧竟然还敢于在这个时候,就一口气订购六套自动分拣设备,这简直就是在拼命砸钱！ If Boss Ma thought not by mood about, is a taking a long-range approach internet person, he acquires the logistics company time had thought that is more certain the ample capacity and efficiency of much improvement logistics company can guarantee the undefeated, therefore he had understood at that time the cost of auto-sorting equipment, several thousand by some chance set of prices, making him shrink back at the sight immediately, even buys one set to make the idea of pilot not to have. 马老板如果思维不被情绪左右,也是一个高瞻远瞩的互联网人,他收购物流公司的时候就曾经想过,一定得大幅度提升物流公司的运力与效率才能够保证不败,所以他在那个时候就了解过自动分拣设备的成本,几千万一套的价格,让他立刻就望而却步,甚至连买一套来做试点的想法都没有。 What didn't expect is, Li Mu acts unexpectedly is six sets, value at least 2-3 hundred million, moreover his Taobao Logistics has not started at present truly, before being Yu Chao, completely invests. 没想到的是,李牧竟然一出手就是六套,价值至少2-3个亿,而且他的淘宝物流眼下还没真正起步,完全属于超前投资。 If a moment ago Boss Ma or anger and unwilling, that present Boss Ma has turned thoroughly dejected. 如果说刚才马老板还是愤怒与不甘的,那现在的马老板则已经彻底变成颓然了。 Because he realized, the logistics is only the e-Commerce supplementary resource, Li Mu can make the investment of such big cost on the supplementary resource, was naturally needless to say to Taobao, if oneself fired the price war blindly, perhaps Li Mu can take several hundred million funds to come out with oneself immediately anti-, in Taobao billions precipitation payment for goods did not joke. 因为他意识到,物流只是电商的配套资源,李牧在配套资源上都能做出这么大成本的投入,对淘宝就自然不用说了,如果自己盲目打响价格战,李牧没准立刻就能拿出几个亿的资金出来跟自己抗到底,淘宝手里几十亿的沉淀货款可不是闹着玩的。 Therefore, no matter how look, oneself are completely not the Li Mu's opponent, LeTao is not the Taobao opponent...... 所以,不管怎么看,自己都完全不是李牧的对手,乐淘都不是淘宝的对手…… At this time, the Boss Ma heart deep place, the self-respect and self-confidence two tall tower has started gradually to fall and crash. 这时候,马老板内心深处,自尊心与自信心的两座高塔已经开始逐渐倾倒、崩塌。 He starts ponder cannot help but the suggestion of Sun Zhengyi (Masayoshi Son), and was gradually towed by the suggestion of Sun Zhengyi (Masayoshi Son), he himself also felt, oneself ambition was too truly big, originally oneself truly want to make ebay of modified version, makes one to conform to the China internet user to be familiar with and ebay of demand truly, this is very standard consumer to consumer pattern plan, but, Taobao gets online, on belt/bring leaning own direction. 他开始不由自主的思考起孙政义的建议,并且被孙政义的建议逐渐牵引,以至于他自己也觉得,自己的野心确实太大了,本来自己确实是想做一个改良版的ebay,做一个真正符合华夏互联网用户习惯与需求的ebay,这算是非常标准的c2c模式规划,可是,淘宝一上线,就带偏了自己的方向。 Oneself saw with own eyes Li Mu to get online Taobao at that time , to promote the business volume of Taobao net using performance-to-price ratio extremely high Mangomi, while does on large scale the Brand Day promotion, at that time oneself were jealous of the Li Mu's development speed, is worried about the Li Mu development but too quickly blocks own road, therefore oneself almost immediately on subconscious must make a short rope/obstruction to Li Mu, therefore oneself acquired three express companies one after another, for constrains the Li Mu's development speed. 自己当时眼见李牧上线了淘宝,一边利用性价比极高的mango-me促进淘宝网的交易量、一边大搞品牌日促销,当时自己眼红李牧的发展速度,也担心李牧发展的太快而把自己的路封死,于是自己几乎立刻就下意识的要给李牧使点绊子,所以自己才陆续收购了三家快递公司,为的就是拖住李牧的发展速度。 After the hand had the express company, oneself were shocked by the Taobao Brand Day same day 2.683 billion sales volumes, therefore oneself also want to play that pattern that Li Mu plays, happen to the hand has three logistics companies, is simply perfect. 手里有了快递公司之后,自己又被淘宝品牌日当天的26.83亿销售额所震惊,于是自己也很想玩李牧玩的那种模式,正好自己手里有三家物流公司,简直完美。 Because of this series of reasons, own LeTao starting from that moment of true development, had been deviating the initial idea, was drawn a long development cold winter by Li Mu. 正因为这一系列的原因,自己的乐淘在真正开发的那一刻开始,就已经偏离了自己最初的想法,被李牧拖进了一场漫长的发展寒冬。 After all trains of thought were combed by Boss Ma is clear, he was in an extreme pain, he already very clear realizing, in this 929 promotion strategically, oneself had lost to Li Mu thoroughly, if also continued at this time besottedly, perhaps only has the dead end...... 所有的思绪被马老板梳理清楚之后,他心里陷入了一种极度的痛苦之中,他已经很清楚的意识到,在这次929促销的战略上,自己已经彻底输给了李牧,如果这个时候自己还继续执迷不悟,恐怕只有死路一条…… Now, lets the opportunity that LeTao goes on living only, is obeys the meaning of Sun Zhengyi (Masayoshi Son) and Amazon, gives up competing with Li Mu's directly, then goes to the key point to hatch the consumer to consumer project. 现在,唯一让乐淘活下去的机会,就是顺从孙政义和亚马逊的意思,放弃与李牧的正面竞争,转而去重点孵化c2c项目。 929 promotions have started propagandize for several days, at present stops is unlikely, Boss Ma also can only convince itself, braces oneself dead to support this promotion to compete, while is ready, once the promotion defeated, makes consumer to consumer to look for a new outlet full power! 只是,929促销活动已经启动宣传好几天,眼下叫停已经不太可能,马老板也只能说服自己,一边硬着头皮死撑这场促销竞争,一边做好准备,一旦促销活动败了,就全力做c2c重新找一条新出路！
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