RINAPE :: Volume #1

#89: The momentum is just fierce


LNMTL needs user funding to survive Read More

Zhao Kang had to the experience of Yanjing public relations, Li Mu had given him the public relations Haizhou music broadcasting station DJ duty. 赵康有过到燕京公关的经验,李牧就把公关海州音乐电台DJ的任务交给了他。 A time of didn't expect dinner, he handled the matter, in the evening 9 o'clock, he makes the phone call to Li Mu, lets Li Mu hear of broadcasting stations. 没想到一顿晚饭的功夫,他就把事情搞定了,晚上九点钟,他给李牧打来电话,让李牧听电台。 Li Mu found father's radio, adjusts the frequency, hears after a film title music, a male voice said: Welcome everyone to listen to me to love the pop program, today's I love the pop's first song, Little Hu for the song that everyone recommends, from recently Simple Plan Band ranked the first in the Nansu Province Band competition, many dear listeners have seen the deduction of Simple Plan to this song on the television, but Little Hu brings for everyone today, is this song records making lithograph plates officially, today 0 : 00, this song just now in the Easy Music Network first round, if the dear listeners like the Simple Plan Band song, remembers to pay attention to Easy Music Network, www. eting. com, Simple Plan second single tune 《Sunflower》, quick also in Easy Music Network world first round.” 李牧找到老爸的收音机,调好频率,就听到在一阵片头音乐之后,一个男声说道:“欢迎大家收听我爱流行乐节目,今天的我爱流行乐第一首歌,小虎为大家推荐的歌曲,来自最近在南苏省乐队比赛中获得第一名的简单计划乐队,想必不少听众朋友都在电视上看到过简单计划对这首歌的现场演绎,不过今天小虎为大家带来的,是这首歌的正式录制版,今天零点,这首歌才刚在易听网首发,如果听众朋友们喜欢简单计划乐队的歌,记得关注易听网,www。eting。com,简单计划的第二首单曲《向阳花》,很快也将于在易听网全球首发。” The 《Li Bai》 music plays. 紧接着,《李白》的音乐奏响。 Urban population several hundred thousand levels of prefectural-level cities, in this time, when the person before radio, 10,000 has not had several thousand. 一个市区人口几十万级的地级市,在这个时间,待在收音机前的人,没一万也有几千。 Li Mu listened to rapidness that this song listens to spit over the two days, the switch off the radio, returned a call to Zhao Kang. 李牧这两天听这首歌听的快吐了,关掉收音机,给赵康回了一个电话。 Line that Ok Little Kang, how makes contact with?” “可以啊康子,怎么搭上的线?” Hi, this is nothing, I have a schoolmate to live in neighborhood with that Little Hu, this fellow one moon/month wages also on thousand Yuan, I asked him to eat meal, gave two hundred Yuan, this matter became.” “嗨,这算什么,我有个同学跟那个小虎住一个小区,这家伙一个月工资也就一千块钱,我请他吃了顿饭,给了两百块钱,这事就成了。” Li Mu does not know whether to laugh or cry, really is so unexpectedly simple. 李牧哭笑不得,竟然真的这么简单。 Zhao Kang said with a smile at this time: I just finished eating the food to return to the way with him, the broadcasting station of this driver went bad, did you listen? Also satisfaction not?” 赵康这时笑道:“我刚跟他吃完饭正在回去路上呢,这司机的电台坏了,你听了吗?还满意不?” Very good, fully tallies expected.” “非常好,完全符合预期。” That that's alright.” Zhao Kang said with a smile: I bought two cell phones for my parents in the afternoon, did not have to send to them with enough time, when I go home later, then goes to your family to look for you.” “那就行。”赵康笑道:“我下午给我爸妈买了两台手机,还没来得及给他们送去,等我待会回家一趟,然后去你家找你。” Ok.” “行。” Made the telephone call, Li Mu just wants to look for Kong Lingyu to ask the current capacity situation, the didn't expect Kong Lingyu telephone happen to hit. 挂了电话,李牧刚想找孔令宇问问流量情况,没想到孔令宇的电话正好打来。 BOSS, today's around 8 : 00 pm time welcomed a wave flow quantity new peak, simultaneously the user of online audition surpassed 150,000, where BOSS did you from make such huge current capacity?” “BOSS,今天的晚上 8 点多的时候迎来一波流量新高峰,同时在线试听的用户超过了十五万,BOSS你到底从哪弄来这么庞大的流量?” You use the search engine to search for Simple Plan, then looked that some search results knew . Moreover, don't you listen to the broadcasting station?” “你用搜索引擎搜一下简单计划,然后多看一些搜索结果就知道了,另外,你不听电台吧?” My where has the time to listen to that...... I to search for Simple Plan to have a look immediately.” “我哪有功夫听那个啊……我马上就去搜一下简单计划看看。” Good.” Li Mu just thought the recover of wire, Kong Lingyu also said: Right BOSS, today's independence visited IP quickly by the present 300,000, but our registration user proportion was a little low, was less than 5000.” “好。”李牧刚想收线,孔令宇又道:“对了BOSS,今天的独立访问IP截止到现在已经快三十万了,但咱们的注册用户比例有点低,只有不到五千。” Li Mu thinks, said: Registered user low is this kind of website common problem, like this, you purchase three cell phones, three MP3 players, always put into the control in 8000, takes this as the prize, does a activity that has the prize to register, making the art designing make a propaganda banner, places most above.” 李牧想了想,说:“注册用户数低是这类网站的普遍问题,这样,你去采购三部手机,三部MP3播放器,把总投入控制在八千块以内,以此为奖品,搞一个有奖注册的活动,让美工做一个宣传横幅,放在最上方。” Ah? why?” The thought of Kong Lingyu somewhat cannot follow, now makes internet, how mostly in thinking to be taking out money from the user, really cannot pull out, must make money using the current capacity of user, but had not heard who gives the user to spend in turn. 啊?为什么?”孔令宇的思维有些跟不上,现在做互联网的,大都在想着怎么从用户身上掏钱,实在掏不出的,也要利用用户的流量赚钱,但还没听说过谁反过来给用户花钱的。 Li Mu actually understood that very much this marketing approach, the future is APP does the subsidy and red packet, often takes hundred million to burn money as the unit, is attracts the user, the present internet practitioner has not just entered to the future superheating competition, did not understand marketing approach that returns nurturing to parents the user. 李牧却很懂得这种营销模式,将来是个APP都搞补贴、红包,动不动以亿为单位烧钱,为的就是吸引用户,只不过现在的互联网从业者还没有进入到日后的白热化竞争中,不懂得反哺用户的营销模式。 But Li Mu felt, few investments can actually bring the registration to the user the powerful engine, why not? To the present Internet users, the cell phone and MP3 should be the luxury goods, if registers has the opportunity to obtain, the conversion rate will think very high. 李牧却觉得,少量的投入却能给用户带来注册的强大动力,何乐而不为呢?对现在的网民来说,手机和MP3都应该算是奢侈品,如果注册就有机会获得,转化率想必会非常之高。 Li Mu has not answered the Kong Lingyu issue, but is the confession said: You, before drawing the cycle to be long enough, but cannot be too long, establishes provisionally for seven days a cycle, extracts a cell phone award and a MP3 award every seven days, is drawn by system immediately, each registration user has the opportunity to win a prize, the prize-winning user will announce in website.” 李牧没回答孔令宇的问题,而是交代道:“你记着,抽奖前的周期要够长,但也不能太长,暂定七天一个周期,每七天抽出一个手机大奖和一个MP3大奖,由系统随即抽奖,每一个注册用户都有机会得奖,中奖用户将在网站公示。” Moreover, in seven days of cycle of drawing, the user of registration, the prize-winning probability will multiply every day continually, every day registers , and audition time surpasses one hour of user, is equivalent registers twice, the probability multiplies again, this time has not pulled out, probability accumulation next.” “另外,在抽奖的七天周期内,每天持续签到的用户,中奖几率就会倍增,每天签到并且试听时间超过一小时的用户,相当于签到两次,机率再倍增,这次没抽到的,机率累积下次。” The core of Li Mu these words, is increases the user to use the inertia, thus the side raises the user viscosity, can understand as for Kong Lingyu, Li Mu does not care, now does not understand importantly, so long as carries out, sees the after effect, he naturally also understood. 李牧这番话的核心,是增加用户使用惯性,从而侧面提升用户粘度,至于孔令宇能不能理解,李牧并不在意,现在不理解不要紧,只要贯彻执行,见到效果之后,他自然也就理解了。 Kong Lingyu has the doubts and surprise, received Li Mu's this duty, later then arranges the art designing to work overtime to produce in a hurry the banner, but he himself will prepare to find time to purchase the prize noon tomorrow. 孔令宇带着疑惑与诧异,接下了李牧的这个任务,随后便安排美工加班赶制横幅,而他自己则准备明天中午抽空去采购奖品。 Li Mu hangs up the telephone, at heart calculating, is first making Easy Music raise a group of users, after waiting for the user to reach the certain scale several days later, can also hang to try the effect oneself that two songs, if the user will like, that Easy Music were also many a unique content source. 李牧挂上电话,心里盘算着,先让易听养出一批用户,等过几天用户达到一定规模之后,就可以把自己那两首歌也挂上去试试效果,如果用户喜欢,那易听就又多了一个独一无二的内容源。 ...... …… The time of slightly idling, Li Mu also finds time to go to the driving school to practice the car(riage), can see Su Yingxue while convenient, after three beautiful backing up warehousing in addition moved to the storehouse continuously but actually, the coach beckons with the hand: Do not come to snatch the car(riage) to practice with others, goes back and other tests.” 稍微闲下来的时候,李牧也抽空去驾校练练车,顺便也能见见苏映雪,不过在连续倒了三把漂亮的倒车入库加移库之后,教练摆摆手:“你还是别来跟人家抢车练了,回去等考试吧。” Li Mu does not have the time to run toward the driving school every day, then disappointed Su Yingxue and Zhao Kang. 李牧也没工夫每天都往驾校跑,便辜负了苏映雪赵康 The repair progress of shop front is very good, the Li Mu recent several days must look every day, basically a day a type, but oneself huge spurt to draw the advertisement that is hanging in the shop entrance also to have the effect very much, many Haizhou young people have known, local Meters/bonwe specialty store has started to repair . Moreover the shop front is very big, seems like very on big. 店面的装修进度很不错,李牧最近几天每天都要去看一看,基本上一天一个样,而自己在店门口悬挂的巨幅喷绘广告也很有效果,很多海州的年轻人已经知道,本地的美特斯邦威专卖店已经开始装修,而且店面很大,看起来很高大上。 Low arrives to play net red Aaron Kwok unlike 2015, present Aaron Kwok, but also truly is Heavenly King, the influence is also unusual. 跟2015年Low到去玩网红的郭天王不一样,现在的郭天王,还确实算是个天王,影响力也非同一般。 The repair estimate of shop can finish around August 15, Li Mu needs to act bashful the time to order with the headquarters, according to the pricing level that the present official gives, Xia Ji (Summer) each square shop goods cost probably about 800 Yuan, wants 1000 to 1500 in the winter, the Li Mu's shop 165 squares, Spring and Autumn Period change to the clothing of the new season to near, spread the goods cost should in 1000 Yuan each square, less than 200,000, but can also deal with ease. 店铺的装修预计在八月15号前后就可以完工,李牧需要拿捏好时间跟总部订货,按照现在官方给出的定价水平,夏季每平方铺货成本大概在800元左右,冬季要1000到1500,李牧的店铺一百六十五个平方,春秋换季在即,铺货成本应该在1000元每平方,不到二十万,还可以轻松应付。 Present Easy Music Network is also very extraordinary, because promotes the banner advertisement that the registration user drew, now registered the user already over 300,000 people, this also made Kong Lingyu to Li Mu full of admiration. 眼下的易听网也很了不起,因为推出了注册用户抽奖的横幅广告,现在注册用户已经超过三十万人次了,这也让孔令宇李牧五体投地。 Now the broadcasting stations of various province cities are circulating to broadcast 《Li Bai》, this inside has the factor of artificial public relations, there is a factor of song attraction, in brief this song was the fire, at least in the Nansu Province really fire. 现在全省各市的电台都在循环播放《李白》,这里面有人为公关的因素,也有歌曲自身吸引力的因素,总之这首歌是火了,起码在南苏省是真的火了。 Xue Guilan been in custody three days, 《Li Bai》 finally log in Shanghai music broadcasting station, once were broadcast then causes frantic praise of young people, Simple Plan along with a 《Li Bai》 for the first time log in big city, was brought to the big city together, Easy Music Network, Easy Music Network day current capacity already over 500,000, water army also in the propaganda of hiding the sky and covering the earth. 薛桂兰被刑拘的第三天,《李白》终于登陆沪市音乐电台,一经播出便引起年轻人的狂热追捧,简单计划伴随着《李白》首次登陆一线大城市,一同被带到大城市的,还有易听网,易听网的日流量已经超过五十万,水军还在铺天盖地的宣传。 Li Mu telephones to Kong Lingyu, tells he himself to look for an independent singer, prepares also to publish his work on Easy Music, making him ask the art designing to have custom-made a Banner banner, the second of arranged behind Simple Plan, the content is: Easy Music Network exclusive singer Little Mu single bent/tune «Zebra Zebra» entire net first round--- Confessing of small numerous ballad singer. 李牧孔令宇打了个电话,告诉他自己找了一个独立歌手,准备把他的作品也发表在易听上,让他找美工定制一个Banner横幅,就安排在简单计划后面的第二幅,内容是:易听网独家歌手牧子单曲《斑马斑马》全网首发---“一个小众民谣歌手的自白”。 Without the picture, some are only a fuzzy back that is turning away from the lens ball guitar. 没有照片,有的只是一个背对着镜头弹吉他的模糊背影。 Does not have to make the plan of star the Li Mu rebirth to the present, therefore he only uses Little Mu this stage name publication song, comes to be the Easy Music Network user increases certain viscosity. 李牧重生到现在也没有过要做明星的打算,所以他只用牧子这个“艺名”发表歌曲,来为易听网的用户增加一定的粘度。 Li Mu to oneself have recorded two song confidence is not very full, after all these two songs are the ballads of some slightly young numerous, the recording level are also very rough, but at least is also the thing that the entire net is in sole possession, passes on the affirmation, only then the profit does not have the fault. 李牧对自己录过的两首歌信心不是很足,毕竟这两首歌都是稍微有些小众的民谣,录音水准也很粗糙,不过最起码也是全网独有的东西,传上去就肯定只有益处没有坏处。 The Kong Lingyu nature is joyful exceptionally, the Easy Music Network development momentum is so swift and violent, his heart also wants joyful many compared with Li Mu, the Li Mu good and evil is rebirth , the internet many years, must be calmer than Kong Lingyu gradually. 孔令宇自然欣喜异常,易听网的发展势头如此迅猛,他心底比李牧还要喜悦的多,李牧好歹是个重生者,又浸淫互联网多年,比孔令宇要淡定多了。 After Little Mu «Zebra Zebra» gets online, has not captured very high popularity immediately, Li Mu analyzed a Easy Music Network user behavior, discovered after their overwhelming majorities were to come, answered Simple Plan, then started to search immediately the quite red singer, for example Jay Chou, Fish Leong, Nicholas Tse and Yu Quan these. 牧子的《斑马斑马》上线之后,并没有立刻斩获非常高的人气,李牧分析了一下易听网的用户行为,发现他们绝大多数是来了之后直接听简单计划,然后就开始搜索当下比较红的歌手,比如周杰伦梁静茹谢霆锋羽泉这些。 However Li Mu is also indifferent, gives it time, making it ferment slowly. 不过李牧也无所谓,给它一点时间,让它慢慢去发酵吧。 Zhang Kexuan has been paying attention to Easy Music Network recently, especially pays attention to the data of 《Li Bai》 this song on Easy Music Network, short several days, this song broadcast number of times on breakthrough 1 million, this is the Simple Plan four people who has not estimated. 张克轩最近一直在关注易听网,尤其关注《李白》这首歌在易听网上的数据,短短数日,这首歌的播放次数就突破百万,这是简单计划四个人谁都没有预想到的。 Routine opened webpage to have a look at the data, Zhang Kexuan not to discover carefully the Little Mu «Zebra Zebra» Banner advertisement, in the heart gawked, before remembering Li Mu, has recorded a name same song, the curious under point opened one hear, was really Li Mu. 例行的打开网页看看数据,张克轩不小心发现了牧子斑马斑马》的Banner广告,心中一愣,想起李牧之前就录过一首名字一样的歌,好奇之下点开一听,果然是李牧 Li Mu does not have bureau own real name, but is signature Little Mu, making Zhang Kexuan somewhat curious. 只是,李牧没有署自己的真实姓名,而是署名牧子,让张克轩有些好奇。 Hey, Kexuan.” “喂,克轩。” Is receiving the call that Zhang Kexuan made in Li Mu of shop inspection progress of work. 正在店铺视察工程进度的李牧接到了张克轩打来的电话。 I on Easy Music Network noticed that «Zebra Zebra» got online, how you do not use real name Ah? “我在易听网上看到《斑马斑马》上线了,你怎么不用真名啊? Li Mu said: I do not want to become famous.” 李牧说:“我又不想出名。” Zhang Kexuan said: Actually becomes famous very well also...” 张克轩说:“其实出出名也挺好的…” Li Mu smiled two, said: I handle my own matter calmly and steadily, the entertainment world too empty boasting, did not suit me.” 李牧笑了两声,说:“我还是安安稳稳做我自己的事情吧,娱乐圈太浮夸了,不适合我。” Zhang Kexuan hehe said with a smile: Little Mu this name was also accidentally hot, won't you same become famous? Which currently also has the wall that does not ventilate?” 张克轩嘿嘿笑道:“牧子这个名字万一也火了,你不也一样会出名?现在哪还有不透风的墙?” Li Mu simply said: Knowing Little Mu is my, only then your Band four people as well as Sister Wan, therefore you must strictly keep secret for me, if leaks out, the responsibility is shouldered by your four.” 李牧便道:“知道牧子是我的,只有你们乐队四个人以及婉姐,所以你们一定要替我严格保密,如果泄露出去,责任就由你们四个承担。” Zhang Kexuan took a stand hastily: You could rest assured that my notified them, did not disclose about your tiny bit!” 张克轩连忙表态:“你放心,我这就跟他们打个招呼,绝不透露关于你的一星半点儿!” This also almost.” “这还差不多。” Zhang Kexuan hesitant a meeting, said: Right, the finals of Yanjing we prepared to pass two days ahead of schedule, first adapted to the adaptation.” 张克轩犹豫了一会,说:“对了,燕京的决赛我们准备提前两天过去,先适应适应。” Li Mu looked at the time: „Wasn't that tomorrow?” 李牧看了看时间:“那不就是明天了?” Right.” Zhang Kexuan said: We really hope that very much you can go with us together, but wants to come you definitely not to comply.” “对啊。”张克轩道:“我们真的很希望你能跟我们一起去,不过想来你肯定也不会答应。” „, I was truly busy recently, cannot leave.” “确实,我最近特别忙,抽不开身。” Zhang Kexuan said earnestly: You could rest assured that this time our four fulfill certainly their mission, you in Haizhou and other good news!” The mobile phone user please visit http://m.piaotian.net 张克轩认真说道:“你放心,这次我们四个一定不辱使命,你在海州等我们的好消息!”手机用户请访问http://m.piaotian.net
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