Zhao Kanghadto the experience of Yanjingpublic relations, Li Muhad givenhim the public relationsHaizhoumusicbroadcasting stationDJduty.赵康有过到燕京公关的经验,李牧就把公关海州音乐电台DJ的任务交给了他。
A time of didn't expectdinner, hehandled the matter, in the evening9o'clock, hemakes the phone calltoLi Mu, letsLi Muhear of broadcasting stations.没想到一顿晚饭的功夫,他就把事情搞定了,晚上九点钟,他给李牧打来电话,让李牧听电台。Li Mufoundfather'sradio, adjusts the frequency, hearsafter a film titlemusic, a male voicesaid: „Welcomeeveryoneto listen tometo love the popprogram, today'sIlove the pop'sfirstsong, Little Hufor the song that everyonerecommends, fromrecentlySimple Plan Bandranked the firstin the Nansu ProvinceBandcompetition, manydear listenershave seen the deduction of Simple Plantothissongon the television, butLittle Hubringsforeveryonetoday, isthissongrecordsmaking lithograph platesofficially, today0 : 00, thissongjust nowin the Easy Music Networkfirst round, if the dear listenerslike the Simple Plan Bandsong, remembersto pay attention toEasy Music Network, www. eting. com, Simple Plansecondsingletune《Sunflower》, quickalso in Easy Music Networkworldfirst round.”李牧找到老爸的收音机,调好频率,就听到在一阵片头音乐之后,一个男声说道:“欢迎大家收听我爱流行乐节目,今天的我爱流行乐第一首歌,小虎为大家推荐的歌曲,来自最近在南苏省乐队比赛中获得第一名的简单计划乐队,想必不少听众朋友都在电视上看到过简单计划对这首歌的现场演绎,不过今天小虎为大家带来的,是这首歌的正式录制版,今天零点,这首歌才刚在易听网首发,如果听众朋友们喜欢简单计划乐队的歌,记得关注易听网,www。eting。com,简单计划的第二首单曲《向阳花》,很快也将于在易听网全球首发。”
The 《Li Bai》musicplays.
紧接着,《李白》的音乐奏响。Urban populationseveral hundred thousandlevels of prefectural-level cities, inthis time, when the personbeforeradio, 10,000has not hadseveral thousand.
一个市区人口几十万级的地级市,在这个时间,待在收音机前的人,没一万也有几千。Li Mulistened torapidness that thissonglistens to spitover the two days, the switch off the radio, returned a calltoZhao Kang.李牧这两天听这首歌听的快吐了,关掉收音机,给赵康回了一个电话。„Line that OkLittle Kang, howmakes contact with?”
“可以啊康子,怎么搭上的线?”„Hi, this is nothing, Ihave a schoolmateto live inneighborhoodwiththatLittle Hu, thisfellowonemoon/monthwagesalsoonthousandYuan, Iaskedhimto eat meal, gavetwohundredYuan, thismatterbecame.”
“嗨,这算什么,我有个同学跟那个小虎住一个小区,这家伙一个月工资也就一千块钱,我请他吃了顿饭,给了两百块钱,这事就成了。”Li Mudoes not know whether to laugh or cry, really is so unexpectedly simple.李牧哭笑不得,竟然真的这么简单。Zhao Kangsaid with a smileat this time: „Ijustfinished eating the foodto return to the waywithhim, the broadcasting station of thisdriverwent bad, did youlisten? Alsosatisfactionnot?”赵康这时笑道:“我刚跟他吃完饭正在回去路上呢,这司机的电台坏了,你听了吗?还满意不?”„Verygood, fullytalliesexpected.”
“非常好,完全符合预期。”„Thatthat's alright.”Zhao Kangsaid with a smile: „Iboughttwocell phonesformy parentsin the afternoon, did not haveto send to themwith enough time, whenIgo homelater, thengoes toyour familyto look foryou.”
“那就行。”赵康笑道:“我下午给我爸妈买了两台手机,还没来得及给他们送去,等我待会回家一趟,然后去你家找你。”„Ok.”
“行。”Made the telephone call, Li Mujustwantsto look forKong Lingyuto ask the current capacitysituation, the didn't expectKong Lingyutelephonehappen tohit.
挂了电话,李牧刚想找孔令宇问问流量情况,没想到孔令宇的电话正好打来。„BOSS, today'saround 8 : 00 pmtimewelcomed a wave flowquantitynewpeak, simultaneously the user of onlineauditionsurpassed150,000, whereBOSS did youfrommake such hugecurrent capacity?”
“BOSS,今天的晚上 8 点多的时候迎来一波流量新高峰,同时在线试听的用户超过了十五万,BOSS你到底从哪弄来这么庞大的流量?”„Youuse the search engineto search forSimple Plan, thenlooked that somesearch resultsknew . Moreover, don't youlisten to the broadcasting station?”
“你用搜索引擎搜一下简单计划,然后多看一些搜索结果就知道了,另外,你不听电台吧?”„Mywherehas the timeto listen tothat...... Ito search forSimple Planto have a lookimmediately.”
“我哪有功夫听那个啊……我马上就去搜一下简单计划看看。”„Good.”Li Mujustthought the recover of wire, Kong Lingyualsosaid: „RightBOSS, today'sindependencevisitedIPquicklyby the present300,000, butourregistrationuserproportionwas a little low, was less than5000.”
“好。”李牧刚想收线,孔令宇又道:“对了BOSS,今天的独立访问IP截止到现在已经快三十万了,但咱们的注册用户比例有点低,只有不到五千。”Li Muthinks,said: „Registered userlowis this kind of websitecommon problem, like this, youpurchasethreecell phones, threeMP3players, alwaysput into the controlin8000, takesthisas the prize, does a activity that has the prizeto register, making the art designingmake a propagandabanner, placesmostabove.”李牧想了想,说:“注册用户数低是这类网站的普遍问题,这样,你去采购三部手机,三部MP3播放器,把总投入控制在八千块以内,以此为奖品,搞一个有奖注册的活动,让美工做一个宣传横幅,放在最上方。”„Ah?why?” The thought of Kong Lingyusomewhatcannot follow, nowmakesinternet, howmostlyinthinkingto be taking out moneyfrom the user, reallycannot pull out, mustmake moneyusing the current capacity of user, buthad not heardwhogives the userto spendin turn.
“啊?为什么?”孔令宇的思维有些跟不上,现在做互联网的,大都在想着怎么从用户身上掏钱,实在掏不出的,也要利用用户的流量赚钱,但还没听说过谁反过来给用户花钱的。Li Muactuallyunderstood that very muchthismarketing approach, the futureisAPPdoes the subsidyandred packet, oftentakeshundred millionto burnmoneyas the unit, isattracts the user, the presentinternetpractitionerhas not just enteredto the futuresuperheatingcompetition, did not understandmarketing approach that returns nurturing to parents the user.李牧却很懂得这种营销模式,将来是个APP都搞补贴、红包,动不动以亿为单位烧钱,为的就是吸引用户,只不过现在的互联网从业者还没有进入到日后的白热化竞争中,不懂得反哺用户的营销模式。ButLi Mufelt,fewinvestments can actually bring the registrationto the user the powerful engine, why not? To the presentInternet users, the cell phoneandMP3shouldbe the luxury goods, ifregistershas the opportunityto obtain, the conversion ratewill thinkveryhigh.
可李牧却觉得,少量的投入却能给用户带来注册的强大动力,何乐而不为呢?对现在的网民来说,手机和MP3都应该算是奢侈品,如果注册就有机会获得,转化率想必会非常之高。Li Muhas not answered the Kong Lingyuissue, butis the confessionsaid: „You, before drawing the cycle to be longenough, butcannotbe too long, establishes provisionally for sevendays a cycle, extracts a cell phoneawardand a MP3awardevery seven days, is drawnbysystemimmediately, eachregistrationuserhas the opportunityto win a prize, the prize-winninguserwill announceinwebsite.”李牧没回答孔令宇的问题,而是交代道:“你记着,抽奖前的周期要够长,但也不能太长,暂定七天一个周期,每七天抽出一个手机大奖和一个MP3大奖,由系统随即抽奖,每一个注册用户都有机会得奖,中奖用户将在网站公示。”„Moreover, insevendays of cycle of drawing, the user of registration, the prize-winningprobabilitywill multiplyevery daycontinually, every dayregisters , and auditiontimesurpassesonehour of user, is equivalentregisterstwice, the probabilitymultipliesagain, thistimehas not pulled out, probabilityaccumulationnext.”
“另外,在抽奖的七天周期内,每天持续签到的用户,中奖几率就会倍增,每天签到并且试听时间超过一小时的用户,相当于签到两次,机率再倍增,这次没抽到的,机率累积下次。”
The core of Li Muthese words, isincreases the userto use the inertia, thus the sideraises the userviscosity, canunderstandas forKong Lingyu,Li Mudoes not care, nowdoes not understandimportantly, so long ascarries out, sees the after effect, henaturallyalsounderstood.李牧这番话的核心,是增加用户使用惯性,从而侧面提升用户粘度,至于孔令宇能不能理解,李牧并不在意,现在不理解不要紧,只要贯彻执行,见到效果之后,他自然也就理解了。Kong Lingyuhas the doubts and surprise, receivedLi Mu'sthisduty, laterthenarranges the art designingto work overtimeto produce in a hurry the banner, buthe himselfwill prepareto find timeto purchase the prizenoon tomorrow.孔令宇带着疑惑与诧异,接下了李牧的这个任务,随后便安排美工加班赶制横幅,而他自己则准备明天中午抽空去采购奖品。Li Muhangs up the telephone, at heartcalculating, is first makingEasy Musicraisea group ofusers, after waiting for the userto reach the certain scaleseveral days later, canalsohangto try the effectoneselfthattwosongs, if the userwill like, thatEasy Music were also many a uniquecontentsource.李牧挂上电话,心里盘算着,先让易听养出一批用户,等过几天用户达到一定规模之后,就可以把自己那两首歌也挂上去试试效果,如果用户喜欢,那易听就又多了一个独一无二的内容源。
......
……
The time of slightlyidling, Li Mualsofinds timeto go to the driving schoolto practice the car(riage), canseeSu Yingxuewhile convenient, afterthreebeautifulbacking upwarehousingin additionmoved to the storehousecontinuouslybut actually, the coachbeckons with the hand: „Do not cometo snatch the car(riage)to practicewithothers, goes backand other tests.”
稍微闲下来的时候,李牧也抽空去驾校练练车,顺便也能见见苏映雪,不过在连续倒了三把漂亮的倒车入库加移库之后,教练摆摆手:“你还是别来跟人家抢车练了,回去等考试吧。”Li Mudoes not have the timeto runtoward the driving schoolevery day, thendisappointedSu YingxueandZhao Kang.李牧也没工夫每天都往驾校跑,便辜负了苏映雪与赵康。
The repairprogress of shop frontis very good, the Li Murecentseveraldaysmustlookevery day, basically a day a type, butoneselfhugespurtto draw the advertisement that is hangingin the shopentrancealsoto have the effectvery much, manyHaizhouyoung peoplehave known,localMeters/bonwespecialty storehas startedto repair . Moreover the shop frontis very big, seems likeveryonbig.
店面的装修进度很不错,李牧最近几天每天都要去看一看,基本上一天一个样,而自己在店门口悬挂的巨幅喷绘广告也很有效果,很多海州的年轻人已经知道,本地的美特斯邦威专卖店已经开始装修,而且店面很大,看起来很高大上。Lowarrivesto playnetredAaron Kwokunlike2015, presentAaron Kwok, but alsotrulyisHeavenly King, the influenceis also unusual.
跟2015年Low到去玩网红的郭天王不一样,现在的郭天王,还确实算是个天王,影响力也非同一般。
The repairestimate of shopcanfinisharound August 15, Li Muneedsto act bashful the timeto orderwith the headquarters, according to the pricinglevel that the presentofficialgives, Xia Ji (Summer)eachsquareshopgoodscostprobably about 800Yuan, wants1000to1500in the winter, the Li Mu'sshop165squares, Spring and Autumn Periodchange to the clothing of the new seasonto near, spread the goodscost should in1000Yuaneachsquare, less than200,000, but can also deal with ease.
店铺的装修预计在八月15号前后就可以完工,李牧需要拿捏好时间跟总部订货,按照现在官方给出的定价水平,夏季每平方铺货成本大概在800元左右,冬季要1000到1500,李牧的店铺一百六十五个平方,春秋换季在即,铺货成本应该在1000元每平方,不到二十万,还可以轻松应付。PresentEasy Music Network is also very extraordinary, becausepromotes the banneradvertisement that the registrationuserdrew, nowregistered the useralreadyover300,000people, thisalsomadeKong LingyutoLi Mufull of admiration.
眼下的易听网也很了不起,因为推出了注册用户抽奖的横幅广告,现在注册用户已经超过三十万人次了,这也让孔令宇对李牧五体投地。Now the broadcasting stations of variousprovincecitiesare circulatingto broadcast《Li Bai》, thisinsidehas the factor of artificialpublic relations, there is a factor of songattraction, in briefthissongwas the fire, at leastin the Nansu Provincereallyfire.
现在全省各市的电台都在循环播放《李白》,这里面有人为公关的因素,也有歌曲自身吸引力的因素,总之这首歌是火了,起码在南苏省是真的火了。Xue Guilanbeen in custodythree days, 《Li Bai》finallylog inShanghaimusicbroadcasting station, oncewere broadcastthencausesfranticpraise of young people, Simple Planalong with a 《Li Bai》for the first timelog inbigcity, was broughtto the bigcitytogether, Easy Music Network, Easy Music Networkdaycurrent capacityalreadyover500,000, water armyalsoin the propaganda of hiding the sky and covering the earth.薛桂兰被刑拘的第三天,《李白》终于登陆沪市音乐电台,一经播出便引起年轻人的狂热追捧,简单计划伴随着《李白》首次登陆一线大城市,一同被带到大城市的,还有易听网,易听网的日流量已经超过五十万,水军还在铺天盖地的宣传。Li MutelephonestoKong Lingyu, tellshe himselfto look for an independentsinger, preparesalsoto publishhisworkonEasy Music, makinghimask the art designingto have custom-made a Bannerbanner, the second of arrangedbehindSimple Plan, the contentis: Easy Music NetworkexclusivesingerLittle Musinglebent/tune«Zebra Zebra»entirenetfirst round--- „Confessing of smallnumerousballadsinger”.李牧给孔令宇打了个电话,告诉他自己找了一个独立歌手,准备把他的作品也发表在易听上,让他找美工定制一个Banner横幅,就安排在简单计划后面的第二幅,内容是:易听网独家歌手牧子单曲《斑马斑马》全网首发---“一个小众民谣歌手的自白”。Without the picture, someare only a fuzzyback that is turning away from the lensballguitar.
没有照片,有的只是一个背对着镜头弹吉他的模糊背影。Does not have to make the plan of star the Li Murebirthto the present, thereforeheonlyusesLittle Muthis„stage name”publicationsong, comesto be the Easy Music Networkuserincreasescertainviscosity.李牧重生到现在也没有过要做明星的打算,所以他只用牧子这个“艺名”发表歌曲,来为易听网的用户增加一定的粘度。Li Mutooneselfhave recordedtwosongconfidenceis notveryfull, after allthesetwosongsare the ballads of someslightlyyoungnumerous, the recordinglevel are also very rough, butat least is also the thing that the entirenetis in sole possession, passes on the affirmation, only then the profitdoes not have the fault.李牧对自己录过的两首歌信心不是很足,毕竟这两首歌都是稍微有些小众的民谣,录音水准也很粗糙,不过最起码也是全网独有的东西,传上去就肯定只有益处没有坏处。
The Kong Lingyunatureis joyfulexceptionally, the Easy Music Networkdevelopment momentumis so swift and violent, hisheartalsowantsjoyfulmanycompared withLi Mu, the Li Mugood and evilisrebirth , the internetmanyyears, mustbe calmer than Kong Lingyugradually.孔令宇自然欣喜异常,易听网的发展势头如此迅猛,他心底比李牧还要喜悦的多,李牧好歹是个重生者,又浸淫互联网多年,比孔令宇要淡定多了。
After Little Mu«Zebra Zebra»gets online, has not captured very highpopularityimmediately, Li Muanalyzed a Easy Music Networkuser behavior, discovered after theiroverwhelming majoritieswereto come, answeredSimple Plan, thenstartedto searchimmediately the quiteredsinger, for exampleJay Chou, Fish Leong, Nicholas TseandYu Quanthese.牧子的《斑马斑马》上线之后,并没有立刻斩获非常高的人气,李牧分析了一下易听网的用户行为,发现他们绝大多数是来了之后直接听简单计划,然后就开始搜索当下比较红的歌手,比如周杰伦、梁静茹、谢霆锋、羽泉这些。HoweverLi Muis also indifferent, givesittime, makingitfermentslowly.
不过李牧也无所谓,给它一点时间,让它慢慢去发酵吧。Zhang Kexuanhas been paying attention toEasy Music Networkrecently, especiallypays attention to the data of 《Li Bai》thissongonEasy Music Network, shortseveral days, thissongbroadcastnumber of timesonbreakthrough1 million, thisis the Simple Planfourpeoplewhohas not estimated.张克轩最近一直在关注易听网,尤其关注《李白》这首歌在易听网上的数据,短短数日,这首歌的播放次数就突破百万,这是简单计划四个人谁都没有预想到的。Routineopenedwebpageto have a look at the data, Zhang Kexuannot to discovercarefully the Little Mu«Zebra Zebra»Banneradvertisement, in the heartgawked, before rememberingLi Mu, has recorded a namesamesong, the curiousunderpointopenedonehear, was really Li Mu.
例行的打开网页看看数据,张克轩不小心发现了牧子《斑马斑马》的Banner广告,心中一愣,想起李牧之前就录过一首名字一样的歌,好奇之下点开一听,果然是李牧。Li Mudoes not havebureauownreal name, butissignatureLittle Mu, makingZhang Kexuansomewhatcurious.
只是,李牧没有署自己的真实姓名,而是署名牧子,让张克轩有些好奇。„Hey, Kexuan.”
“喂,克轩。”Is receiving the call that Zhang KexuanmadeinLi Mu of shopinspectionprogress of work.
正在店铺视察工程进度的李牧接到了张克轩打来的电话。„IonEasy Music Networknoticed that «Zebra Zebra»got online, howyoudo not usereal nameAh?”
“我在易听网上看到《斑马斑马》上线了,你怎么不用真名啊?”Li Musaid: „Ido not wantto become famous.”李牧说:“我又不想出名。”Zhang Kexuansaid: „Actuallybecomes famousvery wellalso...”张克轩说:“其实出出名也挺好的…”Li Musmiledtwo, said: „Ihandlemy ownmattercalmly and steadily, the entertainment worldtooempty boasting, did not suitme.”李牧笑了两声,说:“我还是安安稳稳做我自己的事情吧,娱乐圈太浮夸了,不适合我。”Zhang Kexuanhehesaid with a smile: „Little Muthisname was also accidentally hot, won't yousamebecome famous? Whichcurrentlyalsohas the wall that does not ventilate?”张克轩嘿嘿笑道:“牧子这个名字万一也火了,你不也一样会出名?现在哪还有不透风的墙?”Li Musimply said: „KnowingLittle Muismy, only thenyourBandfourpeopleas well asSister Wan, thereforeyoumuststrictlykeep secretforme, ifleaks out, the responsibilityis shoulderedbyyourfour.”李牧便道:“知道牧子是我的,只有你们乐队四个人以及婉姐,所以你们一定要替我严格保密,如果泄露出去,责任就由你们四个承担。”Zhang Kexuantook a standhastily: „Youcould rest assured that my notifiedthem, did not discloseaboutyourtiny bit!”张克轩连忙表态:“你放心,我这就跟他们打个招呼,绝不透露关于你的一星半点儿!”„Thisalsoalmost.”
“这还差不多。”Zhang Kexuanhesitant a meeting, said: „Right, the finals of Yanjingwepreparedto passtwo days ahead of schedule, firstadapted to the adaptation.”张克轩犹豫了一会,说:“对了,燕京的决赛我们准备提前两天过去,先适应适应。”Li Mulooked at the time: „Wasn't thattomorrow?”李牧看了看时间:“那不就是明天了?”„Right.”Zhang Kexuansaid: „Wereallyhope that very muchyoucangowithustogether, butwantsto comeyoudefinitelynot to comply.”
“对啊。”张克轩道:“我们真的很希望你能跟我们一起去,不过想来你肯定也不会答应。”„, I was truly busyrecently, cannot leave.”
“确实,我最近特别忙,抽不开身。”Zhang Kexuansaidearnestly: „Youcould rest assured that thistimeourfourfulfill certainly their mission, youinHaizhouand othergoodnews!” The mobile phone userpleasevisithttp://m.piaotian.net张克轩认真说道:“你放心,这次我们四个一定不辱使命,你在海州等我们的好消息!”手机用户请访问http://m.piaotian.net
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