RINAPE :: Volume #9

#881: The move of old fox

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Teacher Lei uses all might so many years in the internet industry, really must brandish the energy in personal connection, actually wants powerful many compared with Li Mu. 雷教主在互联网行业摸爬滚打这么多年,真要抡起人脉方面的能量,其实比李牧要强大的多。 Only used half to add noon time in the morning, inquiry that Teacher Lei then beat around the bush to the relatively reliable news. 只用了半个上午加一个中午的时间,雷教主便拐弯抹角的打听到了很多相对可靠的消息。 First, Boss Ma has been truly beginning to register Hangzhou LeTao science and technology Co. , Ltd., submits to the material of industry and commerce departments, really has Dangdang, as well as „the Amazon China Co. , Ltd.” two shareholders, company registered capital Ten Million USD, the enterprise legal person of registration is an unknown name. 首先,马老板确实已经在着手注册杭城乐淘科技有限公司,递交给工商部门的材料里,确实已经有了当当,以及“亚马逊华夏有限公司”两个股东,公司注册资金一千万美元,登记的企业法人是一个名不见经传的名字。 Since the starting registration company, that had shown that these three companies have completed the agreement signature now, even Amazon has possibly started to pay some cash to this company, but Dangdang also starts the industry and commerce change now, the Dangdang registration company the quick change is the Hangzhou LeTao wholly-owned subsidiaries. 既然已经开始着手注册公司,那就证明这三家公司现在已经完成了协议签署,甚至亚马逊可能已经开始向这家公司支付了部分现金,而当当现在也开始了工商变更,当当的注册公司将很快变更为杭城乐淘的全资子公司。 Such it seems like, three matter that forms an alliance is being settled, the although three companies have not announced to the public through any form, but Li Mu is very at heart clear, these three companies bind together, comes to Taobao. 这么看来,三家结盟已经是板上钉钉的事了,虽然三家公司都还没有通过任何一种形式对外宣布,但是李牧心里已经很明白,这三家公司绑在一起,就是冲着淘宝来的。 To their these three enterprise, the China e-Commerce market share had been captured by Taobao strongly most probably, the independent combat words, they not necessarily are the Li Mu's opponents, first Dangdang is waste, the first round will be defeated ; LeTao although has Softbank to be the backing, but facing Taobao, its success ratio is also uncertain ; Amazon truly very awesome, but the fierce dragon crosses the river many strength to fall short, in China, if first does not look for 1-2 to guide the party and lackey, the opportunity without acted unruly. 对他们这三家企业来说,华夏电商市场已经被淘宝强势占领了大半,单打独斗的话,他们谁都不见得是李牧的对手,首先当当就是个废,第一个回合就会败下阵来;乐淘虽然有软银做后盾,但是面对淘宝,它的成功率也非常渺茫;亚马逊确实很牛逼,但是猛龙过江多少会有些力有不逮,在华夏如果不先找1-2带路党兼狗腿子,根本就没有撒野的机会。 Therefore, these three enterprises can be said as the goal consistently, benefit-sharing, wants to scheme bigger China e-Commerce market share, must therefore first pull together to do something, gets rid of own Taobao. 所以,这三家企业可以说是目标一致、利益一致,就是想图谋更大的华夏电商市场份额,所以必须要先拧成一股绳,把自己的淘宝干掉。 As the saying goes three shoemakers surpass Zhuge Liang, the present is a giant of fierce and ambitious and overseas internet industry of a shoemaker and China internet industry, these three work as one, threatens to Li Mu's is enormous. 俗话说三个臭皮匠赛过诸葛亮,现在是一个臭皮匠、一个华夏互联网行业的枭雄、一个海外互联网行业的巨头,这三家齐心协力,对李牧的威胁是极大的。 Besides the matter of industry and commerce registration has determined to be true, Teacher Lei also inquired LeTao in the next step key movement. 除了工商注册的事情已经确定属实之外,雷教主还打听到了乐淘在下一步的重点动作。 The news that feeds back is, the Boss Ma LeTao net, truly is the preparation gets online in this month, will get online will match a very huge promotion. 反馈回来的消息是,马老板的乐淘网,确实是准备在本月上线,而且上线就会搭配一个非常庞大的促销活动。 „Is huge” these four characters, is Teacher Lei rephrases in own words exactly from informed sources side there, sounds somewhat scary. “非常庞大”这四个字,是雷教主一字不差地从消息来源方那里转述过来的,听起来有些唬人。 Actually as for concrete is the promotion and in the activities regulation what aspect is what kind and so on issues, Teacher Lei also some quick people through industry, touched a basic general idea. 至于具体是什么方面的促销活动、活动规则究竟是怎样的等等问题,雷教主也通过一些业内的灵通人士,摸到了一个基本的大概。 ...... …… „Chief Lei, you said that the largest movement that Boss Ma this LeTao gets online, can make the daily use articles?” “雷总,你是说,马老板这次乐淘上线的第一个大动作,也是要做日用百货？” In office, Li Mu surprised looks at Teacher Lei, because Teacher Lei told him a moment ago, Boss Ma now also the promotion in preparation daily use articles, as the first promotion that LeTao gets online. 在办公室里,李牧一脸惊讶的看着雷教主,因为刚才雷教主告诉他,马老板现在也在筹划日用百货方面的促销,作为乐淘上线的第一个促销活动。 Teacher Lei stern-looking nod of: „From receiving news, truly is this.” 雷教主面色严峻的点了点头:“从收到的消息来看,确实是这样。” Li Mu is surprised, on the one hand is surprised in Boss Ma the poison of vision, comes up to hit the daily use articles, this was completely understood at present after domestic e-Commerce situation, decision that can make ; On the other hand, Li Mu gambles with Boss Ma in secret multiple, has never had a positive/direct resistance in the true sense, what this time good skillful unfortunately is, the activity that Boss Ma is preparing must with the promotion collision of Taobao, this means, the LeTao three parties united and just plan to build the army, can come positive/direct war with oneself immediately a time? 李牧之所以惊讶,一方面是惊讶于马老板的眼光之毒,一上来就要打日用百货,这是看透了目前国内电商情况之后才会做出的决定;另一方面,李牧跟马老板暗中博弈多次,还从来没有过一次真正意义上的正面对抗,这次好巧不巧的是,马老板正在筹划的活动要跟淘宝的促销活动撞车,这岂不是意味着,乐淘三方联合、刚把军队筹建好,紧接着就要立刻跟自己来一次正面战争吗？ Thinks of here, Li Mu was instead happy! Previous worry also sweeps off most. 一想到这里,李牧反而乐了！先前的担忧也扫去大半。 Teacher Lei sees Li Mu to look the happy expression, cannot bear ask him: „Chief Li, you thought that this to Taobao is the good deed?” 雷教主见李牧面露喜色,忍不住问他:“李总,你觉得这对淘宝来说是好事？” Li Mu exciting saying: „Naturally is the good deed, if his breakthrough point just staggers with us, that is the misdemeanor, our entire energies placed to promote the promotion, at this time where had free time aims at him to fight a blocking action, finally then booing, he himself delivered on own initiative.” 李牧兴奋的说道:“当然是好事,如果他的切入点刚好跟我们错开,那才是坏事,我们的全部精力都放在推动促销活动上去了,这时候哪有闲工夫去针对他打一场阻击战,结果这下倒好,他自己主动送上门来了。” Teacher Lei said: „This actually right, but I worried that LeTao has two big capital to support in the back, the great writer does against with us, the movement that if does is bigger than us, we not necessarily can suppress them.” 雷教主说:“这倒是没错,但是我担心乐淘有两个大资本在背后撑腰,大手笔跟我们对着干,万一搞出来的动作比我们还大,我们未必压得住他们。” Saying, Teacher Lei is also reminding: „I heard, they still propagandize in the unceasing layout media now, when the time comes estimated can have a propaganda of wave of hiding the sky and covering the earth.” 说着,雷教主又提醒道:“我听说,他们现在还在不断的布局媒体宣传,到时候估计会有一波铺天盖地的宣传。” Li Mu said with a smile: „Is unimportant, we have YY in the hand, creating the propaganda is twice the result with half the effort, but they do not have oneself propaganda channel, creating the propaganda is the wasted effort, therefore we did not fear that he carries out the propaganda, mainly looked how their promotions do.” 李牧笑道:“不要紧的,我们有yy在手,做宣传是事半功倍,但他们没有自己的宣传渠道,做宣传是事倍功半,所以我们不怕他搞宣传,主要就看他们的促销活动怎么做。” Teacher Lei said: „Concrete activity regulation cannot inquire, this should be compares the core the secret.” 雷教主说:“具体的活动细则打听不到,这应该是比较核心的机密了。” Li Mu nods, said with a laugh: „Actually does not need to make clearly, a little me is that certain.” 李牧点点头,笑着说:“其实没必要弄那么清楚,有一点我是可以肯定的。” Teacher Lei saw the Li Mu words to say half, could not bear ask him: „Chief Li, what do you want to say?” 雷教主见李牧话说一半,忍不住问他:“李总,你要说什么？” Li Mu laughs, said: „I can affirm how Boss Ma conducts the big activity again, will certainly not have our incentive to be big!” 李牧哈哈一笑,说:“我敢肯定,马老板再怎么搞大活动,也一定不会有我们的促销力度大！” Saying, Li Mu was saying earnestly: „Initially met Chief Lei you also attended, should very be of clear the efforts this promotion, without the least bit is false, completely to consumer actual benefit, I believe that with the Boss Ma attitude, he really will certainly not give preferential benefit to the consumer, certainly will steal in acts slippery and perpetrates a fraud deceitfully, we not only have a bigger preferential benefit, bigger platform advantage, reputation advantage, user and current capacity advantage, even the supplier strength, what does he have? He nothing but wants to make an issue in the propaganda, in the propaganda we are not weak give him, in this case, so long as he dares to propagandize, we hit the face immediately.” 说着,李牧认真说道:“当初开会的时候雷总你也与会了,应该很清楚我们这次促销的力度,没有半点虚假,全部是给消费者实打实的实惠,我相信以马老板的作风,他一定不会给消费者太实在的优惠,一定会在里面偷奸耍滑、偷梁换柱,我们不但有更大的优惠,还有更大的平台优势、口碑优势、用户和流量优势,甚至还有供应商优势,他有什么？他无非就是想在宣传上做点文章,宣传上我们也不弱给他,在这种情况下,只要他敢宣传,我们就立刻打脸。” Teacher Lei ponders over the moment, came the inspiration all of a sudden, said: „Since this, we must be ready that the activity gets online at any time, but covers is not sending, once LeTao gets online the start propaganda, we follow up immediately! Hits his one to be caught off guard!” 雷教主思忖片刻,一下子来了灵感,说:“既然这样,那我们就要随时做好活动上线的准备,但捂着不发,一旦乐淘上线启动宣传,我们就立刻跟进！打他一个措手不及！” Li Mu nods: „Does! Chief Lei, you must lead the team to be ready ahead of time, simultaneously must take strict precautions against cling to tenaciously, do not divulge a secret ahead of time, best to be able first to emit some smoke shell, shifts their attention.” 李牧点点头:“就这么干！雷总,你要带领团队提前做好准备,同时一定要严防死守,千万不要提前走漏风声,最好是能先放出一些烟雾弹,转移一下他们的注意力。” Teacher Lei said: „This, internet enters home now ‚’ in three provinces and two municipalities such fiery/popular, we push a soft article with YY, the soft article enters home from ‚internet’ as the breakthrough point, then propagandizes wave of Taobao and Hasee, finally uses the inside information the way, the release a news: Taobao has the possibility to prepare the Hasee computer big promotion extremely in the near future, I believe the ingenuity that so long as we operate, the peer will not have the suspicion, after all Taobao and Hasee are in our systems, moreover at present happen to ‚internet enters home’ the preheating period of this activity, we plan a computer to promote sales, fair.” 雷教主说:“这样吧,现在‘互联网进家’在三省两市这么火爆,我们就用yy推一篇软文,软文就从‘互联网进家’作为切入点,然后宣传一波淘宝和神舟,最后再用内部消息的方式,释放出一个讯息:淘宝极有可能近期筹划神舟电脑大促销活动,我相信只要我们操作的巧妙,同行也不会产生怀疑,毕竟淘宝和神舟都是我们体系内的,而且眼下正好还是‘互联网进家’这个活动的预热期,我们策划一场电脑促销,合情合理。” Li Mu claps: „Ok, manages! Developing clearly is better, when the time comes waits for them, as soon as gets online, we push out our activities immediately, hits to be ignorant directly he!” 李牧拍拍手:“ok,就这么办！演得越逼真越好,到时候等他们一上线,我们就立刻把我们的活动推出去,直接打懵他！” Teacher Lei gets a sudden inspiration suddenly, said: „I have an idea, but this idea possibly not too sincere......” 雷教主忽然灵机一动,说:“我有个想法,不过这个想法可能不太厚道……” Li Mu said with a smile: „Chief Lei, you had any good move to say although, did not need to consider was sincere! Sincerely is insincere to oneself to the enemy!” 李牧笑道:“雷总,你有什么好招数尽管说,不用考虑厚道不厚道！对敌人厚道就是对自己不厚道！” Teacher Lei slight nod, said with a laugh: „You look at Chief Li, ‚Taobao’ this brand is our, moreover had been hit by us very loud, these two characters are not very simple, I think carefully, it may be a website platform name is not so only simple, he also represented the one behavior of consumer, making in everyone subconscious feel, Online shopping actually in Taobao, highlighted unusual of Online shopping. Because this name has the multiple meanings, therefore our brand names have the unusual influence before the national consumers, at this time that side Chief Ma got online one ‚LeTao’, has one intentionally ‚washing’ character, light/only listens to this name, can feel the full plagiarism knockoff style.” 雷教主微微点头,笑着说:“你看啊李总,‘淘宝’这个品牌是我们的,而且已经被我们打的很响了,这两个字很不简单,我仔细想了想,它可不光是一个网站平台名称那么简单,他还代表了消费者的一种行为,让大家潜意识里觉得,网购其实就是在淘宝,同时也凸显了网购的非同一般。正因为这个名字有多重含义,所以我们的品牌名称在全国消费者面前有着非同一般的影响力,这个时候马总那边上线一个‘乐淘’,故意带着一个‘淘’字,光是听这个名字,就能感觉到满满的抄袭山寨风格。” Li Mu nods, this point truth, Taobao this name serves as e-Commerce actually, is really a choice of awesome, after Taobao lays the foundation, if other platforms also with „washing” this character, that was basically equal to pasting on to oneself followed to imitate the plagiarism knockoff label. 李牧点了点头,这一点倒是实话,淘宝这个名字用作电商,真的是非常牛逼的一个选择,在淘宝打下根基之后,其他平台如果还用“淘”这个字,那基本上就等于是给自己贴上了跟风模仿抄袭山寨的标签。 Teacher Lei also said at this time: „Because everyone had thinking gratefully of first impressions are most lasting to Taobao, therefore Boss Ma, so long as pushes LeTao, was equal to that is pushing Taobao, because consumer, when hears LeTao these two characters, certainly will think of Taobao, certainly will suspect, what relations this website has with Taobao.” 雷教主这时候又说:“正因为大家对淘宝有了先入为主的感念,所以马老板只要推乐淘,就等于是在推淘宝,因为消费者在听到乐淘这两个字的时候,一定会想到淘宝,一定会猜想,这个网站跟淘宝有什么样的关系。” The Li Mu approval said: „I thought that is very reasonable, if Boss Ma pushes LeTao, will then certainly branch out part his advertisement effect in disguised form, gives to us.” 李牧赞同的说:“我觉得很有道理,如果马老板推乐淘,那么一定会变相把他的广告效果分出一部分来,送给我们。” Teacher Lei said: „Said so many, my not too sincere move, is actually, we find the person to record the advertisement ahead of time, makes a inductivity small issue in the message, pit LeTao of maintaining composure.” 雷教主道:“说了这么多,我那个不太厚道的招数,其实就是,我们提前找人录好广告,在广告词上做点诱导性的小文章,不露声色的坑乐淘一把。” Saying, Teacher Lei smiles, an appearance of face old fox, said: „Chief Li, your star resources are so strong, looks for a group of stars casually, making them record several special slogan to us, for example: ‚Online shopping in Taobao net- the quick LeTao world, performs in the Taobao net!’. This slogan, the opening first stressed that ‚the Taobao net’, then also mentioned ‚LeTao’ in following message intentionally two characters, this can certainly see the audience strong psychological suggestion of LeTao advertisement, what is LeTao? Isn't the Taobao net? So long as our psychological suggestion successfully, that LeTao advertisement basically all white cast, was not only white cast, but also was equal to delivering the secondary attack to us in disguised form!” 说着,雷教主笑了笑,一脸老狐狸的神采,又道:“李总,你的明星资源这么强,随便找一批明星,让他们给我们录几句特殊的slogan,比如:‘网购就上淘宝网—快乐淘天下,尽在淘宝网！’。这一句slogan,开头就先强调‘淘宝网’,然后又故意在后面的广告词里提及了‘乐淘’两个字,这样一定可以给看到过乐淘广告的观众一种强烈的心理暗示,乐淘是什么？不就是淘宝网吗？只要我们这个心理暗示成功了,那乐淘的广告就基本上全白投了,不光是白投,还等于是变相给我们送助攻了！” Li Mu hears here, leapt one to stand, pleasantly surprised incomparable saying: „Chief Lei, your move may really be good! It seems like Boss Ma uses up all the tricks, the chess in the name misses one move, calling anything is not good, did not call LeTao, this time really must not do right by him......” 李牧听到这里,腾地一下站了起来,惊喜无比的说道:“雷总,你这一招可真是太牛了！看来马老板机关算尽,偏偏在名字上棋差一招,叫什么不好,非叫乐淘,这次真是要对不住他了……” ( To be continued. 17-03-11 (未完待续。、,您的支持,就是我最大的动力。)17-03-11 12:31: 41 12:31:41
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