RINAPE :: Volume #9

#863: Sounds the charge sound the good opportunity

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Because does not appreciate the Dangdang working style especially, in addition completes immediately after the purchase of Joyo, must become the positive/direct competitor, therefore Li Mu at heart to the Dangdang offensive instantaneous bursting. 因为格外不欣赏当当的做事风格,再加上马上完成对卓越的收购之后,就要成为正面的竞争对手,所以李牧心里对当当的攻击性瞬间爆棚。 Treats Dangdang such farmer work -type platform, Li Mu although knows nothing to be afraid, but does not dare to neglect, because the vertical domain is the industry that a depth takes root, once makes some company take root in some vertical domain, that naturally can give the consumer to portray the authority and specialized enterprise image. 对待当当这样农民耕耘式的平台,李牧虽然知道不足为惧,但也不敢怠慢,因为垂直领域是一个深扎根的行业,一旦让某个公司在某个垂直领域扎下根来,那就自然会给消费者塑造出权威、专业的企业形象。 If gives Dangdang several years and to take root again in the books sale domain, everyone online buys the book subconsciousness first to think of Dangdang, that Jingdong does not handle him even, can only make him not feel better, wants to do farm work many years of domain to do him in him, was too difficult. 如果再给当当几年时间、在图书销售的领域扎下根来,大家网上买书下意识先想到当当,那就算是京东也搞不定他,只能让他不好过而已,想在他耕耘多年的领域搞死他,太难了。 Why this is also deep-rooted after great platform, other same industry companies want to go too far, must depend upon the basic reason that makes the vertical domain. 这也是为什么在大平台根深蒂固之后,其他的同行业公司想出位,必须依靠做垂直领域的根本原因。 Tencent net truly awesome, the current capacity of later generation is next to Baidu, is domestic second, but the Tencent video actually cannot stand off 'Youku', the Tencent automobile cannot stand off the family/home of automobile, if misses the right opportunity, in the future wants to turn head to tidy up Dangdang again, that perhaps wanting difficult such as to ascend to heaven. 腾训网确实牛逼,后世的流量仅次于百度,位列国内第二,但是腾训视频却敌不过优酷,腾训汽车敌不过汽车之家,如果错过合适的机会,将来再想扭过头来收拾当当,那恐怕要难如登天。 Therefore, in view of Dangdang, Li Mu wants to do attacks full power! 所以,针对当当,李牧想做的就是全力出击！ Must seek for a battlefield, draws the principal force, compelling Dangdang must come an unavoidable great battle with oneself, the both sides principal force centralized in the same place, Li Mu can rely on the steamroll -type advantage, attacks full power, accomplishes the whole task at one stroke! 要寻找一处战场,把主力部队拉出来,逼当当必须跟自己来一场不可逃避的大会战,双方主力部队集中在一起,李牧便可凭借碾压式的优势,全力出击,毕其功于一役！ Li Mu thinks that is and other books audio and video classifications of Taobao gets online, immediately makes the support with powerful current capacity, fund and other aspects, comes up to fight the propaganda war and price war with Dangdang, first starts does business at a loss the fever money pattern of operation, Dangdang can also follow to burn, but at its mass, can insist how long that did not say, if could not insist, without the capital pursued throws, Dangdang basically must kneel in several rounds. 李牧想的,便是等淘宝的图书音像分类上线,立刻用强大的流量、资金等方面做支撑,上来就跟当当打宣传战和价格战,先启动赔本经营的烧钱模式,当当也可以跟着烧,但以它的体量,能坚持多久那就不好说了,如果坚持不下去,又没有资本追投的话,当当基本上在几个回合之内就要跪。 Waits for Dangdang to kneel, Taobao was not only short of a competitor of books business, the most important thing is, came the China development to block an expressway to the overseas big enterprise. 等当当一跪,淘宝不但少了一个图书业务的竞争对手,最重要的是,又给国外大企业来华夏发展堵上了一条快速路。 After combing whole set strategy, Li Mu realized, later interview, possibly is the good opportunity of sounding the charge sound. 梳理出整套战略之后,李牧意识到,稍后的采访,可能是一个吹响冲锋号的好机会。 ...... …… After CCTV reporter rushes to the Taobao net, Li Mu knows, originally CCTV this time is the news broadcast and focal Interview on together. 央视记者赶到淘宝网之后,李牧才知道,原来央视这次又是新闻联播和焦点访谈一起上。 Grasping the current politics hot spot is the work that CCTV most excels, „internet enters home” policy also on paper surface, CCTV has received the message ahead of time, when other media have not heard the wind sound/rumor, has started to plan this topic. 抓时政热点一直是央视最擅长的工作,“互联网进家”的政策还在纸面上的时候,央视就已经提前收到消息,并且在所有其他媒体都还没听到风声的时候,就已经开始策划这一个专题。 CCTV reporter first made certain investigation and study and interview in the PC markets of national several big cities, investigates and studies the selling price and computer of present desktop computer to enter the expense of net, and resident purchased the wish of computer, saved a big pile and „internet enters home” subject related material. 央视记者首先在全国几个大城市的电脑市场里做了一定的调研和采访,调研了眼下台式机电脑的售价、电脑入网的费用,以及市民购买电脑的意愿,积攒了一大堆和“互联网进家”主题相关的素材。 For example, the computer price recent trend is almost unshakeable, the price of hardware also bites unusual is dead, leeway that has not relented slightly, but each felt in the consumers who in the PC market are interviewed: The computer price is too high, is very difficult to be very difficult , many consumers who withstands or withstands go to the PC market repeatedly, pays attention to the price of some model of computer or some disposition, the waiting price cut opportunity starts again. 比如,电脑价格近期的走势几乎是雷打不动,硬件的价格也咬的非常死,丝毫没有松口的余地,而每一个在电脑市场里接受采访的消费者都觉得:电脑价格太高,很难承受或者承受的很艰苦,也有不少消费者多次前往电脑市场,关注某一款电脑或者某一种配置的价格,等待降价机会再入手。 Li Mu's appeared, making all the people have the strong interest in internet, however the ordinary family user, wanted into the internet threshold, the request in economic aspect was slightly high, it is for this reason that „internet entered home” once were promoted obtained the good reception of all the people, because this was the government reduces them to purchase the computer and threshold of network access with the most direct way, therefore CCTV also with a sudden burst, prepared improves on perfection to this friendly policy. 李牧的出现,让全民都对互联网产生了浓厚的兴趣,但是普通的家庭用户,想要入互联网的门槛,在经济方面的要求还是略高了一些,正是因为如此,“互联网进家”才会一经推出就得到全民的热捧,因为这是政府用最直接的方式降低了他们购买电脑、接入网络的门槛,所以央视也卯足了劲,准备给这个惠民政策锦上添花。 Originally, CCTV only knows the Economic and Trade Committee to discuss and plan this policy, but does not know that these have the Li Mu's participation, today the Minister Zhen release conference, making CCTV catch key point immediately, originally was Li Mu this Internet Spoiled Child promotes in the back. 原本,央视只知经贸委在讨论与策划这个政策,但不知道这其中还有李牧的参与,今天甄部长的发布会,让央视立刻捕捉到了其中的关键点,原来又是李牧这个互联网骄子在背后推动。 To CCTV, they are glad to handful of Li Mu's, on the one hand Li Mu is the social Positive Energy representative, pushes him almost to bring only benefit , and no harm whatsoever ; On the other hand Li Mu is CCTV advances in the national line of sight step by step, CCTV has the behavior inertia to him, always thought that once in a while did not report Li Mu was short of anything probably. 对央视来说,他们是非常乐于捧李牧的,一方面李牧本身就是社会正能量的代表,推他几乎是有百益而无一害;另一方面李牧是央视一步步推到国民视线内的,央视对他已经有了行为惯性,总觉得每隔一段时间不报道报道李牧就好像少了点什么。 This has the matter to be all right with Zhang Jie always goes to Xiangnan TV to participate in a various variety show truth. 这就跟章杰有事没事总去湘南卫视参加各种综艺节目一个道理。 Zhang Jie is the Xiangnan TV son-in-law, Li Mu is the Central Mother son. 章杰是湘南卫视的女婿,李牧是央妈妈的儿子。 The news broadcast with the focal Interview on, represents CCTV to leave this news story the time to be long together enough , like the masking period of photography, the time is longer, means that the sensitometry is higher as well as may increase of exposure. 新闻联播和焦点访谈一起上,就代表着央视留给这个新闻点的时间足够长,与摄影的快门时间一样,时间越长,就意味着曝光度越高以及可曝光量的增加。 CCTV reporter intended to make Li Mu say, chats, saved enough many materials to him, but they in the time of two grades of programs, will also make Li Mu's interview the multi- exposures, to demonstrate as far as possible. 央视记者有意让李牧多说一些,多聊一些,给他积攒出足够多的素材,而他们也会在两档节目的时间里,尽可能让李牧的采访多曝光、多展示。 Therefore, starting from evening's 7 o'clock, Li Mu beamed with joy before the National People. 于是,从晚上七点钟开始,李牧又在全国民众面前露脸了。 The Economic and Trade Committee promotes „internet to enter home” the news of policy three provinces and two municipalities implementation, itself entered the tonight's main contents, but in main contents, opinion of Minister Zhen at release conference, became most important. 经贸委推动“互联网进家”政策三省两市试行的新闻,本身就进了今晚的主要内容,而主要内容里,甄部长在发布会上的言论,又成了重中之重。 The news broadcast at release conference conducted simplification opinion of Minister Zhen, the editing spliced in the later edition, only had two emphasis points: First, „internet enters home” is anything ; Second, how „internet enters home” to come. 新闻联播把甄部长在发布会上的言论进行了精简,剪辑拼接之后的版本里,只有两个侧重点:第一,“互联网进家”是什么;第二,“互联网进家”是怎么来的。 The first issue, what „does internet enter home” is? Is future whole country's any family purchases the home-use computer to attain 500 Yuan government subsidy, then handles into the net, can enjoy the first year network fee/spent 75 discount. 第一个问题,“互联网进家”是什么？就是将来全国各地的任何家庭购买家用电脑都能拿到五百元政府补贴,然后再去办理入网,就能够享受首年网费75折优惠。 Having the interest buys the family of computer, this absolutely is a huge good policy, all of a sudden really saved about thousand Yuan, quick top on ordinary worker in January/one month wages ; 对有兴趣买电脑的家庭来说,这绝对是一个巨大的利好政策,一下子实打实的省了近千元,快顶的上普通工人一月工资了; To sells the family of computer without the interest temporarily, this policy is also a huge seduction, after all this space falls the pie the good deed to have the time limit, crossed this village, but would have no this shop, therefore had not planned not to have the family of computer, because of this policy, but the heart was itchy ; 对暂时没兴趣卖电脑的家庭来说,这个政策也是一个巨大的诱惑,毕竟这种天上掉馅饼的好事是有时间限制的,过了这村,可就没这店了,所以很多原本没计划没电脑的家庭,也因为这个政策而心痒痒; Even if not prepare to buy the computer to these, or cannot spend the family of computer temporarily, this policy still makes them feel that as before the full sincerity of government, lets this policy before the National People, absolutely is the thorough positive positive image. 即便是对那些不准备买电脑,或者暂时消费不起电脑的家庭来说,这个政策也依旧让他们感觉到政府的满满诚意,让这一政策在全国民众面前,都绝对是彻底的积极正面形象。 Explained „internet enters home” is anything, „entered that actually family/home how comes when to internet” key, CCTV through original words of Minister Zhen at release conference, lets the dumbfoundedness that the national audience listen. 讲清了“互联网进家”是什么,到了“互联网进家”究竟是怎么来的这个重点时,央视通过甄部长在发布会上的原话,让全国观众听的目瞪口呆。 Originally all these because of Li Mu...... 原来这一切又是因为李牧…… The audience before many television in heart surprise: „Also to be how related with Li Mu? Why what important matter of internet industry cannot withdraw the responsibility with Li Mu, is the subsidy policy of government also the idea that Li Mu proposes?” 很多电视机前的观众都在心底诧异:“怎么又跟李牧有关？为什么互联网行业的什么大事都跟李牧脱不开干系,就连政府的补贴政策也是李牧提出来的想法？” Afterward, CCTV broadcast interview of one oneself to Li Mu. 随后,央视播出了一段对李牧本人的采访。 The interview was just did in Taobao this afternoon, CCTV selection several dialogues. 采访是今天下午刚刚在淘宝做的,央视节选了其中的几句对话。 First yes: „Mr. Li Mu, I wants to ask you, is what reason urges you to propose to the Economic and Trade Committee ‚internet enters home’ suggestion?” 首先是:“李牧先生,我想请问您,是什么原因促使您向经贸委提出‘互联网进家’的建议？” Li Mu's replied superficially: „As of the jobholders of internet industry, what I most hope is this industry can walk quickly is farther, rapidness that but the industry wants to develop, must first have a more fertile soil, our China population base is very big, but the proportion difference of the home-use computer and netizen population and total population is enormous, has very big disparity with the Western developed country, in this case, how to speed up promoting the popularization of home-use computer, became most important of domestic internet development.” 李牧的回答轻描淡写:“身为互联网行业的从业人员,我最希望的是这个行业自身能够走的更快更远,但是行业想发展的更快,首先要有更肥沃的土壤,咱们华夏的人口基数很大,但家用电脑以及网民数和总人口的比例差极大,与西方发达国家还有很大的差距,在这种情况下,如何加快推动家用电脑的普及,就成了国内互联网发展的重中之重。” The reporter said: „I remember before you, once and Hasee collaborated, promoted the price to be lower, a performance-to-price ratio higher home-use computer in Taobao, you should also be at that time for this purpose, with the Hasee cooperation?” 记者说:“我记得您之前就曾经和神舟联手,在淘宝推出了价格更低、性价比更高的家用电脑,您当时应该也是出于这个目的,才和神舟合作的吧？” Li Mu nods: „Cooperates with Hasee, truly to give the consumer promotes the home-use computer of low-cost. However to be honest, we and Hasee ability was really limited, therefore then the hope country and government can act, promoted the China internet fast vanguard with the strong boost, ‚internet entered home’ the government policy of such big effort to appear, most must thank was the country and government understands and contacts the support of internet to the support and to the people of China internet industry, in the future the boom of this industry is prosperous, is inseparable with the support that the government gave.” 李牧点点头:“与神舟合作,确实是为了给消费者推出更低价的家用电脑。但是说句心里话,我们和神舟的能力实在有限,所以便希望国家与政府能够出面,用强大的助力来推动华夏互联网快速前行,‘互联网进家’这么大力度的政府政策之所以能够出台,最要感谢的就是国家和政府对华夏互联网行业的支持、对民众了解与接触互联网的支持,未来这个行业的繁荣兴盛,与政府给予的支持密不可分。” Being watertight that the Li Mu words saying, the time does not forget to place the government in the most important position, to not maintain better cooperation with the government, but looks like in Li Mu, these „internet enters home” truly to benefit from promotion of government time completely, merit one percentage, oneself talked most accounts for 5%, remaining almost all was the government the result that tried hard to promote. 李牧话说的滴水不漏,时刻不忘把政府摆放在最重要的位置上,不是为了与政府保持更好的合作关系,而是在李牧看来,这一次的“互联网进家”确实完全得益于政府的推动,功劳一百分,自己动动嘴皮子最多占百分之五,剩下几乎全是政府努力推动的结果。 Li Mu is working as the surface strengthening government and close relation of internet of industry whole nation, not only to let government in the development of future better support this industry, to let this industry can be closer with the government, from the root, could affect in the future the government to the view of internet, making both sides be able to blend more and more, creates a better development environment for the domestic internet industry. 李牧当着全国人民的面强化政府与互联网行业的密切关系,不光是为了让政府在将来更好的支持这个行业的发展,也是为了让这个行业能够与政府更加密切,从根源上,或许能够影响未来政府对互联网的看法,让双方能够越来越交融,为国内互联网行业创造一个更好的发展环境。 The reporter does not know a Li Mu deeper level the idea, asked: „You said what you most hope sees the China internet industry rapid growth, whether I could ask your, you felt, what the highest pursue of China internet industry in development is?” 记者并不知李牧更深层次的想法,又问:“您说您最希望的是看到华夏互联网行业快速发展,那我能否问您一下,您觉得,华夏互联网行业在发展方面的最高追求是什么？” Li Mu sits the straight body, before changing , the humble calm tone, having several points excitedly to say with several points generously: „Since I look like, I hope that the internet industry of China can become two highest in the world!” 李牧坐直身体,一改之前谦逊淡定的语气,带着几分激动与几分慷慨的说:“从我看来,我个人希望华夏的互联网行业能够成为两个世界之最！” „Which two highest in the world is?” “那么是哪两个世界之最呢？” „First, I hope that China can become the world's largest internet market ;” “第一,我希望华夏能够成为世界最大的互联网市场;” „Second, I hope that China internet industry, can become world internet industry peak existence, leads the development of the world internet industry!” “第二,我希望华夏互联网行业,能够成为世界互联网行业最顶尖的存在,引领世界互联网行业的发展！”
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