RINAPE :: Volume #8

#763: The giants have nothing fearfully

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The reply of Chen Ze lets Li Mu surprisedly. 陈泽的回答让李牧惊讶不已。 Although guessed correctly this answer at heart indistinctly, but really said from the Chen Ze mouth, made his heart feel a different kind anxiety. 虽说心里隐约猜到了这个答案,但真从陈泽口中说出来,还是让他心底感受到一阵别样的紧张。 Li Mu naturally cannot suspect authenticity that Chen Ze these words, Chen Ze is the government authorities juniors, various high-level trends and news, he definitely receives the message to be much earlier than the average person, otherwise not the meeting that is possible just to hold in the morning, at noon this saying arrived in his ear, but he is subconscious questioning: „Real false? Haven't you teased me?” 李牧自然不会怀疑陈泽这番话的真实性,陈泽是官家子弟,高层的各种动向与消息,他肯定比一般人收到消息要早得多,否则也不可能上午刚开的会,中午这话就到了他耳朵里,但他还是下意识的追问:“真的假的？你没逗我吧？” Chen Ze said: „Jokes with you with anything, not possible to crack a joke with such serious matter.” Saying, Chen Ze is adding: „Conference morning, had not ended, in the afternoon must continue, but the reporter entire journey , after the boss spoke those words, reminded the reporter on the scene especially, must broadcast that a few words, said that this was his hope and request to the national education.” 陈泽说:“拿什么跟你开玩笑,也不可能拿这么严肃的事情开玩笑啊。”说着,陈泽补充道:“上午召开的会议,还没结束,下午还要继续,不过记者全程都在,老板说完那句话之后,特地提醒在场记者,要把那一段话播出去,说这是他对全国教育行业的期盼与要求。” Li Mu deeply inspires, suddenly somewhat is at heart flurried. 李牧深吸一口气,心里忽然有些慌乱。 Chen Ze hears the Li Mu deep breath the sound, said with a laugh: „Do not be anxious, this is the good matter, Boss although not directly review before reporter you, but he Positive Energy that uses you to propose ‚’, this is to you biggest affirmation, this only has the advantage to you.” 陈泽听到李牧深呼吸的动静,笑着说:“你别紧张,这是好事儿,虽然老板没有直接在记者面前点评你,但他用了你提出的‘正能量’,这就是对你最大的肯定,这对你只有好处。” Li Mu still nods in telephone end, the affirmation that can be led naturally is the good deed, but imperceptibly the burden/shoulder pole on shoulder also becomes heavier, the Taobao Brand Day result, just like at night a lightning, is bright and eye-catching, but makes Taobao the social focus truly, is not a day of sales volume, but is the anticipation of industry to Taobao next development opportunities, the creation good result that can continue, stimulates the domestic demand, to give the economic situation to have the long-term benign impact, this is most important. 李牧在电话这端兀自点了点头,能得到领导的肯定自然是好事,只是无形中肩上的担子也变得更重,淘宝品牌日的成绩,犹如黑夜中的一道闪电,明亮而又夺目,但真正让淘宝成为社会焦点的,不是一天的销售额,而是行业对淘宝下一步发展空间的期待,能不能持续的创造佳绩、拉动内需、给经济形势带来长期的良性影响,这才是最重要的。 Li Mu also is very at heart clear, because stemming from favoring the Taobao net the function, the leadership of heavy economic development will pay attention to itself, to pay attention to Taobao for a long time continually. 李牧心里也很清楚,正是因为出于看好淘宝网的长期持续作用,重经济发展的领导才会关注自己、关注淘宝。 2.683 billion amounts is a good good luck, if Taobao such skill, that also truly is ashamed to this attention, oneself then must do , to promote the stimulation of Taobao net to retail market as far as possible, maintains and enhances the daily influence of Taobao net, speeds up promoting the e-Commerce domestic development. 26.83亿的数额不过是一个好的彩头,如果淘宝就这么点本事,那也确实愧对这份关注,自己接下来要做的,就是尽可能提升淘宝网对零售市场的刺激,维持并提升淘宝网的日常影响力,加快推动电子商务在国内的发展。 From the actual situation , the Taobao net opens up territory to develop the earth now the good time, society's cognition to the internet to have enormous promotion due to the promotion of own, in the future the home computer and Internet users number will certainly welcome the blowout -type growth, not only this brought the huge industry dividend to the computer hardware industry, brought extremely considerable industry dividend to the entire internet industry. 从实际情况来看,现在也正是淘宝网开疆拓土的好时机,社会对互联网的认知在自己的推动下有了极大的推动,往后家用计算机和网民数量一定会迎来井喷式的增长,这不但是给计算机硬件行业带来了庞大的行业红利,也给整个互联网行业带来了极其可观的行业红利。 Moreover, Taobao had the sufficient social influence, therefore Li Mu believes that certainly can strive for enough policy incline and preferential benefit, this point is other competitor having no way ratios. 而且,淘宝有了足够的社会影响力,所以李牧坚信一定可以争取到足够的政策倾斜以及优惠,这一点是其他竞争对手没法比的。 But the Li Mu heart slightly ponders over, discovered own present basic on does not have any competitor in the true sense. 可李牧心底略一琢磨,发现自己眼下根本就没有什么真正意义上的竞争对手。 Own ecology closed loop has very strong strength, the Taobao net simply does not have the same magnitude competitor, even can look that reluctantly the pleasant opponents do not have. 自己的生态闭环已经具备非常强的实力,淘宝网根本没有同量级的竞争对手,甚至连勉强能够看入眼的对手都没有。 Boss Ma was very big to own threat, but skillful on skillful created such strong social influence in Taobao, he was the normal competitive method actually brings the big trouble to him now, now he himself gets sucked into the mire, in a short time kills the 2 c industry very much difficultly on a large scale. 马老板本来对自己的威胁很大,但巧就巧在淘宝创造了这么强大的社会影响力,他原本算是正常的竞争手段现在却给他闯了大祸,现在他自己深陷泥沼,短时间内是很难大举杀进2c行业了。 Li Mu felt, so long as keeps this advantage, own Taobao net must expand a lot compared with the previous life Ali's Taobao net. 李牧觉得,只要保持这个优势,自己的淘宝网将比上辈子阿里的淘宝网还要壮大得多。 At least previous life surpasses Taobao and Tmall Jingdong not to have unceasingly again, will be transformed Li Mu own business ; The ebay brain lacks the root muscle, although is now rising in the overseas market, but by them considered urogenous that issue, coming the domestic development to Li Mu radically insufficient to be the enemy ; Amazon present mass also already quite huge, but has not entered China, moreover previous life it in 2004 will come, depends on purchases Joyo to realize, but being hard to start that at present, the Joyo day also crosses. 起码上辈子不断赶超淘宝、天猫的京东已经不会再有,而且会被转化成李牧自己的业务;ebay脑子缺根筋,虽然现在正在海外市场如日中天,但以它们考虑问题的尿性,来国内发展对李牧来说根本不足为敌;亚马逊现在的体量也已经相当庞大,但是还没进入华夏,而且上辈子它2004年才会进来,还是靠着收购卓越实现的,而眼下,卓越的日子也过的举步维艰。 Joyo from establishment to the present, the main business is " books , audio and video product ", but his present audio-video product business is under the extremely stern impact, this impact came from the powerful closed loop that Taobao and YY, Alipay and record company and star as well as star Tieba (Post It) and other links and close cooperation form. 卓越从创立初期到现在,主营业务就是图书音像制品,但是他现在的音像制品业务正受到极为严峻的冲击,这冲击来自于淘宝与yy、支付宝、唱片公司、明星本人以及明星贴吧等多个环节、密切合作形成的强大闭环。 Independent combat Joyo.com on online sells the audio-video product the domain is completely not the Taobao opponent, now is in supports, hard to is following under the condition by strenuous efforts, if not the back has the capital to support, it is estimated that lost Joyo of half of the country in the business, how long could not want unable to shoulder. 单打独斗的卓越网在线上销售音像制品的领域完全不是淘宝的对手,现在正处于苦苦支撑、难以为继的境况下,如果不是背后有资本撑着,估计在业务上失去了半壁江山的卓越,要不了多久自己就扛不下去了。 Thinks of here, Li Mu taps the head. 想到这儿,李牧一拍脑袋。 „What situation is Joyo now?” “卓越现在到底是个什么情况？” Li Mu made an effort to plunder in a mind the memory about Joyo, particularly it was purchased the beforehand memory by Amazon. 李牧使劲搜刮了一下脑海中关于卓越的记忆,尤其是它被亚马逊收购之前的记忆。 If memory serves, establishes Joyo.com, probably then Kingsoft software CEO Teacher Lei Lei Jun? Initially Teacher Lei should draw Lenovo | mental association to invest Joyo with Kingsoft together, Teacher Lei also a little stock, but the proportion were not many, afterward accepted the investments of several Venture Capital in the development, but Joyo.com has not gained to 2004, Kingsoft and Kingsoft liangs company and Venture Capital also had the plan respectively, then Joyo circumstances were awkward, finally intended to sell to Amazon completely, Li Mu did not know the item(s) body detail, but in the impression sold Joyo time, Teacher Lei was broken disappointed. 如果没记错的话,创立卓越网的,好像是时任金山软件ceo的雷教主雷君吧？当初雷教主应该是用金山拉着联想一起投资了卓越,雷教主自己也有一点股份,但是占比不多,后来在发展中又接受了几家风投的投资,不过一直到2004年卓越网也没有盈利,金山家公司和风投也各有打算,以至于当时的卓越境遇尴尬,最后全部出手卖给了亚马逊,李牧不知道具体细节,但印象中出售卓越的时候,雷教主破受打击。 Li Mu calculated in the heart, 2002 Joyo.com, placed previous life unable to make money, now wants to shoulder is not perhaps easy under own influence, with its this, was inferior oneself received the Joyo pack, on the one hand can reduce a competitive platform, on the one hand can also increase a call circuit of books sale to the Taobao net, if Joyo to own, in addition the YY promoted resources and Taobao platform and Alipay payment channel and future logistics system, shakes to wash one's hands , can also get rid of the present foundation also unstable Dangdang net. 李牧在心底盘算了一下,2002年的卓越网,放在上辈子都赚不到钱,如今在自己的影响下想扛下去恐怕没那么容易,与其这样,不如自己把卓越打包收了,一方面可以减少一个竞争平台,一方面还能给淘宝网增加一个图书销售的业务线,如果卓越到自己手上,加之yy的推广资源、淘宝的平台、支付宝的支付渠道以及自己未来的物流体系,抖抖手,又可以把现在根基还不稳固的当当网干掉。 In addition, Li Mu also has an idea: Knows Teacher Lei, perhaps later everyone can have cooperation project, if can gather him to subordinate that may be more cost-effective, earlier can bring the team, to decide the strategy, to carry out the investment, later can do the hardware, to carry out the marketing, an absolute expert. 除此之外,李牧还有一个想法:认识一下雷教主,以后没准大家能够有项目合作一下,如果能把他招揽至麾下那可就更划算了,前期可以带团队、定战略、搞投资,后期可以搞硬件、搞营销,绝对的一把好手。 Teacher Lei the internet position is not internally low at present, after all the Kingsoft software now is quite influential, however looks like in Li Mu, Kingsoft compares with Muye Science and Technology, difference are too many, no imaginary space, makes the enterprise of charge software, in the China internet market always not truly successful. 雷教主眼下在国内互联网地位不低,毕竟金山软件现在还是比较有影响力的,但是在李牧看来,金山跟牧野科技比起来,差的太多,没什么想象空间,做收费软件的企业,在华夏互联网市场历来就没有真正成功的。 The trays of present Kingsoft about more than ten rank market values, but also is thinking plans the listing, however the Kingsoft auspicious day will not be long, has planned the listing, but goes on the market truly successfully is in the second half of 2007 matter . Moreover the market value is not high, billions Hong Kong dollars, the development opportunities over the next several years will not be obviously big. 现在的金山大约十几级别市值的盘子,还想着谋划上市,但是金山的好日子不会太久,一直谋划上市,但真正上市成功都已经是2007年下半年的事情了,而且市值不高,几十亿港币而已,可见未来几年的发展空间不大。 If Teacher Lei immediately, is really having enough foresightedness to the future, Li Mu believes oneself have the opportunity to dig from Kingsoft him, even if cannot dig, Li Mu will still want in the future and him cooperates the standard width company, to carry out the investment. 如果雷教主在当下,对未来真的有足够的前瞻性,李牧相信自己是有机会把他从金山挖过来的,就算不能挖过来,李牧也愿意将来和他合作开间公司、搞搞投资。 Therefore, Li Mu gives Liu Qiangdong to telephone immediately, In short asked him directly: „I want to receive Joyo.com, you thought that has the worth doing?” 于是,李牧立刻给刘镪东打电话,第一句话就单刀直入的问他:“我想收卓越网,你觉得有搞头吗？” Telephone that stunned moment, roughly after ten seconds, Liu Qiangdong said: „I felt that the weak, the Joyo.com present audio-video product business basically had a little praised, is only left over the books business still to struggle, books also has Dangdang to compete with them, their days do not feel better.” 电话那头错愕了片刻,约莫十秒之后,刘镪东道:“我感觉有点鸡肋吧,卓越网现在的音像制品业务基本上已经夸了,只剩下图书业务还在挣扎,图书方面还有个当当在跟他们竞争呢,他们的日子不好过。” Saying, Liu Qiangdong was also saying: „To be honest, books audio and video business does not have too big imaginary space, the profit is thin, pirating are many, Joyo is still losing money now, has Kingsoft and Lenovo | mental association is supporting, feared that could not insist.” 说着,刘镪东又道:“说实话,图书音像这一块业务没太大想象空间,利润薄、盗版多,卓越现在都还在亏损,要不是有金山和联想挺着,怕是也坚持不下去了。” Li Mu asked him: „Do you understand Amazon?” 李牧问他:“你了解亚马逊吗？” Liu Qiangdong said: „Understands some, very powerful e-Commerce giant, market value 80 hundred million USD about.” 刘镪东说:“了解一些,很强大的电子商务巨头,市值80亿美元左右。” Li Mu said: „Joyo.com imitates the Amazon product, even the vertical domain of start aiming is like Amazon, is staring at the books product, but they consider are only imitating Amazon, but forgot the repertoire localization of Amazon, makes the online books sales operation in China, makes 20 years of also no development again, instead the market space will more receive is narrower.” 李牧道:“卓越网就是模仿亚马逊的产品,甚至起步瞄准的垂直领域都和亚马逊一样,盯着图书制品,但是他们只顾着模仿亚马逊,但忘了把亚马逊的套路本土化,在华夏做线上图书销售业务,再做二十年也没什么发展,反而市场空间会越收越窄。” Liu Qiangdong curious asking: „What can you also receive them to make?” 刘镪东好奇的问:“那你还要收他们做什么？” Li Mu smiles, asked him: „If day of Amazon must enter the China market, and must achieve the goal of rapidly entering and rapidly unfolding, how will they do?” 李牧笑了笑,问他:“如果有一天亚马逊要进入华夏市场,并且要实现迅速进入、迅速铺开的目标,他们会怎么做？” „Purchase.” Liu Qiangdong said categorically: „Does not have other means except for the purchase.” “收购。”刘镪东斩钉截铁的说:“除了收购没别的办法。” Li Mu also said: „If really has such a day, you felt, it does purchase the Joyo.com possibility to be able first-year university student some? After all Joyo.com imitates the Amazon family background, just like China Amazon, not only has the warm feelings to Amazon, but also the repertoire is familiar, can control with ease.” 李牧又说:“如果真有那么一天,那你觉得,它收购卓越网的可能性是不是会更大一些？毕竟卓越网就是模仿亚马逊出身的,活脱一个华夏亚马逊,对亚马逊来说不仅仅是有亲切感,而且套路熟悉,可以轻松驾驭。” Liu Qiangdong of another end slightly hesitates, immediately enhanced several points of volume, said: „Reasonable!” 另一端的刘镪东略一迟疑,随即提高了几分音量,说道:“有道理！” , Liu Qiangdong also asked: „You thought when Amazon will enter China?” 顿了顿,刘镪东又问:“你觉得亚马逊什么时候会进入华夏？” Li Mu said: „Without our words, it is estimated that must wait for two years, but we get up is a little quick, it is estimated that they will also see the potential of China market early, perhaps this year or next year will act.” 李牧说:“没咱们的话,估计还要等两年,但咱们起的有点快,估计他们也会更早看到华夏市场的潜力,没准今年或者明年就会行动了。” Liu Qiangdong asked: „Is your idea first enters the China most appropriate carrier snatching ahead of time him?” 刘镪东问:“那你的想法是提前先把他进入华夏最合适的载体给抢过来？” Li Mu said with a smile: „Continues, I must before he enters China, gets rid of all appropriate carriers, enabling the words that he wants to come in only steadfast start from the beginning.” 李牧笑道:“不止,我要在他进入华夏之前,把所有合适的载体都干掉,让他想进来的话就只能自己踏踏实实的从头开始。” Liu Qiangdong cannot bear said with a laugh: „Can that it purchase us by some chance?” 刘镪东忍不住笑着说:“那万一它要收购咱们呢？” Li Mu said with a smile: „Makes him play directly, does not give any opportunity of negotiations.” 李牧笑道:“直接让他玩儿去,不给任何谈判的机会。” Liu Qiangdong said: „We then must develop itself, but must restrain the domestic competitor, simultaneously must cling to tenaciously the domestic market, does not make the international giant come to do in a big way, in this case, our unmet needs over the next two or three years will be definitely big, possibly a long time cannot think the profit.” 刘镪东说:“我们接下来要发展自己,还要扼制国内的竞争对手,同时又要死守国内市场,不让国际巨头进来做大,这样的话,我们未来两三年的资金缺口肯定会非常大,可能在很长一段时间内都不能想着盈利。” „Is unimportant.” Li Mu said: „And other Taobao platform running water promote several scales again with steady steps, when our own logistics win initial success, I tie up Taobao and Taobao Logistics am making financing together, two companies tie up in together the later estimate value calculate alone is higher, moreover the capital side must throw must two same places throw, leeway that no discussed. Also the giant also had nothing fearfully, wasn't burns money? We can also fire the giant ourselves.” “不要紧。”李牧说:“等淘宝的平台流水再稳步提升几个档次、等我们的自有物流初见成效,我就把淘宝和淘宝物流捆绑在一起做融资,两个公司捆绑在一起之后的估值要比单独算加起来更高,而且资本方要投就必须两个一起投,没什么商量的余地。再说巨头也没什么可怕的,不就是烧钱吗？我们也能把自己烧成巨头。” 17-01-1410 : 15 : 20 、,您的支持,就是我最大的动力。)17-01-1410:15:20
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