RINAPE :: Volume #8

#738: The data will not lie

LNMTL needs user funding to survive Read More

Other internet industry industries, as long as knows Li Mu's, was clear that internet is the Li Mu's labor of duty, other all are only Li Mu's work as a volunteer and attempt, for example real estate, although Li Mu headed list of successful candidates in the real estate recently for these days, occupied almost all topic subjects, but can see in the Wan Ying stock proportion from Li Mu, Li Mu true with emphasis not in this. 无论是互联网行业还是其他行业,但凡是知道李牧的,都清楚互联网才是李牧的本职工作,其他的一切都只是李牧的玩票与尝试,比如房地产,虽说李牧最近这几天在房地产里独领风骚,占据了几乎所有的话题谈资,但从李牧在万盈的股份占比中就可以看得出,李牧真正的重点并不在此。 Zhao Xianliang after wife's reminder , is very at heart clear, regardless of Li Mu gains ten through Juncheng Real Estate today hundreds of millions, is billions, Juncheng Real Estate can only be harvest many successful battles, but Brand Day of Taobao net, is a critical campaign of Li Mu fermentation, after this war starts, Li Mu internally even the world internet domain will be epoch-making. 赵贤良经过老婆的提醒,心里也很清楚,无论李牧今天通过俊成地产赚了十几亿,还是几十亿,俊成地产都只能算是一场收获颇丰的胜仗,而淘宝网的品牌日,才是李牧酝酿的一场关键战役,这一战打响之后,李牧将在国内甚至世界互联网领域开天辟地。 Zhao Xianliang starts to guess at heart, actually the Li Mu's Taobao net can create big MU Online / miracle today, within does one day sell ten hundreds of millions or 2 billion? If that was true, did this boy really want to become God? 赵贤良心里开始猜测,李牧的淘宝网今天究竟能够创造多大的奇迹,一天之内销售十几亿或者二十亿？如果真是那样的话,这小子真要成神了吧？ Zhao Ziqiu hears bewilderedly, to matter that Li Mu tosses about, she understands are not many, only knows that Li Mu is starting an undertaking, moreover makes money very much, but is making anything specifically, Zhao Ziqiu is not clear, saw father Mother chatted probably entered the play very much, Zhao Ziqiu cannot bear ask: „Father and mother, you can let alone is so vague, I could not understand you to say anything.” 赵子秋听得莫名其妙,对李牧折腾的事情,她了解的不多,只知道李牧在创业,而且很赚钱,但具体都在做什么,赵子秋并不清楚,眼看爸爸妈妈聊的好像很入戏,赵子秋忍不住问:“爸、妈,你们能不能别说的那么隐晦,我都听不懂你们在说什么。” Xie Yun shows a faint smile, said to Zhao Ziqiu: „Li Mu is your Boyfriend, what matter he usually handles you not to know that didn't inquire? This is not good, the boy like him you must look tightly, perhaps how long will otherwise unable to have the female student to go to enter.” 谢芸微微一笑,对赵子秋说:“李牧是你的男朋友,他平时做什么事情你都不知道也不过问？这样可不行,像他这样的男孩子你得看紧一点,否则要不了多久恐怕就会有女生趁虚而入的。” Zhao Ziqiu somewhat is suddenly afraid, the parents have thought oneself are the male and female friend relates with Li Mu, but does not know that actually Li Mu has had the girlfriend, in other words, oneself are the third party of initiative participation, moreover is must not exposed to the light that are oneself goes to enter? Oneself are has not broken through the final level relations while Li Mu and Su Yingxue, while him to oneself have the favorable impression the time on own initiative devotes, if the parents know, feared will be will be very disappointed about oneself? 赵子秋忽然有些心虚,爸妈一直以为自己跟李牧是男女朋友关系,但并不知道其实李牧一直都有女朋友,换句话说,自己是主动插足的第三者,而且是见不得光的那一个,自己算不算是趁虚而入呢？自己是趁着李牧和苏映雪还没有突破最后一层关系、趁着他对自己还有好感的时候主动献身,如果爸妈知道,怕是会对自己很失望吧？ Xie Yun sees Zhao Ziqiu to be in a daze, cannot bear ask her: „How to speak?” 谢芸见赵子秋正在发傻,忍不住问她:“怎么不说话了？” Zhao Ziqiu smiles reluctantly, replied: „No, was thinks him......” 赵子秋勉强一笑,回答道:“没,就是想他了……” Zhao Xianliang one hear of this saying then awkward being at a loss, Xie Yun gives a calm smile, said: „Thinks that he called him, inviting him to be a guest to Hangzhou, his present person in Shanghai, is very near to Hangzhou.” 赵贤良一听这话便尴尬的无所适从,谢芸却淡然一笑,说:“想他了就打电话给他,邀请他到杭城来做客,他现在人就在沪市,离杭城很近的。” Zhao Ziqiu purses the lips to think, said: „It is not good, he definitely takes the Shanghai management, will unable to do well must go back tomorrow.” 赵子秋抿嘴想了想,说:“不好吧,他肯定是取沪市办事的,搞不好明天就要回去。” Zhao Xianliang clears throat in the one side, said seriously: „Yes, after Brand Day, the Taobao net will definitely become the focus of whole society truly, Li Mu certainly will also be busy.” 赵贤良在一旁清了清嗓子,一本正经的说:“是啊,品牌日之后,淘宝网肯定会真正成为全社会的焦点,李牧也一定会非常忙。” , Zhao Xianliang also said slightly: „Unlike real estate, Juncheng Real Estate noisy big pokes in the three estates of Shanghai new area, the Taobao net is actually one can connect the macroscopic platform of national commodity, business as well as consumer, the former is only the profit, the latter might affect the development of national retail, will be no comparison between them.” 微微一顿,赵贤良又道:“跟地产不一样,俊成地产闹的再大不过就是杵在沪市新区的三个楼盘而已,淘宝网却是一个可以连接全国商品、商家以及消费者的宏观平台,前者只是利润,后者有可能会影响全国零售行业的发展,不可同日而语。” Zhao Ziqiu this understood what is heard, god, blurts to ask a: „Father, you meant, the Taobao net is Li Mu does?” 赵子秋这回听明白了,一愣神,脱口问道:“爸,你的意思是说,淘宝网是李牧做的？” ...... …… On the same day in two matters, making Li Mu suddenly become the super big hot spot of entire China finance circle. 同一天里发生的两件事,让李牧一下子成了整个华夏金融圈的超级大热点。 Rescues Juncheng Real Estate Hand of God is only its one, a Taobao net day sells 2 billion is its two. 解救俊成地产的上帝之手只是其一,淘宝网一天卖出去二十亿则是其二。 Regardless of two matters any takes to cause a stir in the entire financial circle only the big event, result these two matters are related with Li Mu, moreover happening on the same day. 两件事无论任何一件单拿出来都是能轰动整个金融圈的大事件,结果这两件事都跟李牧有关,而且还发生在同一天。 By 12 : 00 pm, the Taobao net in Brand Day the turnover achieved on the same day astonishingly 2.683 billion. 截止到当天晚上十二点,淘宝网在品牌日当天成交量达到了惊人的26.83亿。 Regardless of beyond group professional or industry person, when facing this data, only has an idea at heart: website, a day sells out a about 2.7 billion Yuan product, is this matter that the person does? What this is equivalent, is equivalent to forces in a market more than ten million people, making each of them buy more than 200 Yuan things, who can achieve? No one can achieve! 无论行业内人士还是行业外人士,在面对这个数据的时候,心里都只有一个想法:一个网站,一天卖掉将近27亿元的产品,这是人干的事吗？这相当于什么,相当于把上千万人塞进一个商场里,让他们每人买走两百多块钱的东西,谁能做到？谁也做不到啊！ But Taobao achieved! Simply is a China retail epoch-making important matter. 可淘宝偏偏就做到了！简直是华夏零售行业开天辟地的一件大事。 Just crossed shortly after 12 points, the Taobao net then announced to the public one set of data, subverted the national manufacture and three views of retail personnel thoroughly. 刚过十二点不久,淘宝网便对外公布了一整套数据,把全国制造和零售行业人员的三观彻底颠覆了。 The volumes of business within 24 hours were 2.683 billion! Altogether produced 14 million orders! Finalized 17 million commodities! 24小时内的成交额为26.83亿！一共产生了1400万个订单！成交了1700万件商品！ Shopping mall one year of sales volume is also not necessarily able to achieve this digit, virtual website achieved in one day! 一个大型商场一年的销售额也未必能达到这个数字,一个虚拟的网站在一天之内就做到了！ The Taobao net announced each data that deeply is shocking the heart of relevant source, roused each enterprise of entity manufacturing industry! 淘宝网公布出来的每一个数据,都深深震撼着相关人士的心,同时也振奋了每一个实体制造行业的企业！ All enterprises that participate in the Brand Day promotion, harvested one to have a dream also not the unimaginable satisfactory answer today, for example Smartech Tat, for example tcl, Zhongxing as well as Hasee computer, but these previously therefore the stance refused the Taobao enterprise to regret high, Business cooperation person in charge of these enterprises were removed from office or adjusted the post almost overnight completely, but new person in charge that offered up one's life bravely, the first duty of taking office establishes the cooperation with the Taobao net as soon as possible. 所有参与到品牌日促销的企业,都在今天收获了一份做梦也无法想象的满意答卷,例如智能达、例如tcl、中兴以及神舟电脑,而那些先前因此姿态高而拒绝了淘宝的企业则一个个后悔不已,这些企业的商务合作负责人几乎在一夜之间全部被免职或者调岗,而临危受命的新负责人,上任的第一个任务就是尽快与淘宝网建立合作关系。 Meanwhile, the Taobao Brand Day particular data demonstrated itself to various trades and occupations in the retail domain superpower, made all related to the entity commodity manufacture enterprise in the flash excited. 同时,淘宝品牌日的详细数据向各行各业展示出了自己在零售领域的超强实力,也让所有涉及实体商品制造的企业都在一瞬间兴奋起来。 To these manufacturers, nothing compared with discovering a new marketing channel let their exciting things, therefore these enterprises are almost holding the emergency meeting at the same night . Moreover, they in oneself emergency meeting will not discuss that again whether and Taobao cooperated, because this answer was very clear: Must establish the cooperation with the Taobao net as soon as possible, lets the direction that they discussed at the same night truly is: Once connected Taobao, how should enhance the cooperation with Taobao, how to upgrade the enterprise in the sales volume and influence of Taobao net. 对这些制造商来说,没有什么比发现一个新销售渠道更让他们兴奋的事情了,所以这些企业几乎都在连夜召开紧急会议,而且,他们在自己的紧急会议上已经不会再去讨论是否和淘宝合作了,因为这个答案很明确:必须尽快与淘宝网建立合作关系,真正让他们连夜讨论的方向是:一旦接入了淘宝,该如何加强与淘宝的合作、如何提升自身企业在淘宝网的销量与影响力。 However, the similar data seems like in the Li Mu eye, these data do not make him be interested, he is interested, is platform and user characteristics that behind these data contain, because Li Mu knows, the data that has not cheated will not lie absolutely. 不过,同样的数据在李牧眼里看起来,却这些数据本身并不让他感兴趣,他感兴趣的,是这些数据背后所蕴含的平台及用户特征,因为李牧知道,没有做假的数据绝对不会说谎。 Before dawn, Li Mu in the room in high-level office, is defending the computer alone, starts to analyze Taobao with Excel summer the Brand Day data. 凌晨时分,李牧在高级会所的房间内,独自守着电脑,开始用eel分析淘宝暑期品牌日的数据。 First: 第一: In day, there are approximately over 8 million account numbers to purchase the commodity on Taobao, altogether made 14 million orders, always finalized the commodity quantity for 17 million, contained 2 million Mangomi, they were sold out in less than three hours. 一天的时间内,有大约超过800万个账号在淘宝上购买了商品,一共下了1400万个订单,总成交商品数量在为1700万件,其中包含两百万台mango-me,它们在不到三个小时的时间里被抢购一空。 although each account number made 1.75 orders on average, but the users of most next many orders, the order consignees are not same. 虽然平均每个账号下了1.75个订单,但大部分下多个订单的用户,订单收货人都不相同。 This data represents some first-year university student consumers to order very much the purchase through the account numbers of other users, these people are possibly disinclined oneself to order, possibly does not have the computer or is not convenient, possibly does not have Taobao or the Alipay account, can draw a conclusion through this data: The Taobao net and Alipay need to continue to popularize also lower the threshold, with the aim of letting have the Online shopping intention and possible potential subscriber transforms the direct user. 这个数据代表有很大一部分消费者是通过其他用户的账号代为下单购买,这些人可能是懒得自己下单,也可能是没有电脑或者不方便,也可能是没有淘宝或者支付宝账户,通过这个数据可以得出一个结论:淘宝网和支付宝需要继续普及并且降低门槛,以便让更多有网购意向和可能的潜在用户转化成直接用户。 Second: 第二: 17 million commodities, created 2.683 billion Yuan total sales volumes, the single unit commodity average price were the astonishing 157.8 Yuan. 1700万件商品,创造了26.83亿元的总销售额,单件商品均价达到惊人的157.8元。 Similarly, 2.683 billion total sales volumes, corresponds 14 million order numbers, guest single Junjia was higher 191.6 Yuan. 同样,26.83亿总销售额,相对应1400万的订单数,客单均价达到了更高的191.6元。 single product the even price 157.8, guests in platform are only even the price 191.6, at 2002 consumption level, this data seemed to be conspicuous, but Li Mu was at heart clear, the guest unit price high was the good deed, but single Pinjun the price and guest were only high even the price double, this may not be the good deed, it means that the product mix of platform had very big problem, or represented the buying habit of user to have very big problem. 平台的单品均价157.8、客单均价191.6,以2002年的消费水平来看,这个数据似乎非常显眼,但是李牧心里清楚,客单价高是好事,但是单品均价和客单均价双高,这可就不是什么好事了,它意味着平台的产品结构存在很大问题,或者代表着用户的购买习惯存在着很大的问题。 Finalized single product the average price of goods to reach as high as 157.8, this means everyone purchased many were these list price high commodities, but this type of commodity mostly was the price relatively soaring electron and electrical appliances class product, was opposite with it, in the platform these list price low daily life general merchandise actually nobody will ask, this proof currently the Online shopping custom of Taobao net user does not have the true drawing close to life, Taobao also to need how , to make Online shopping in the issue that was close to living put in more energy. 成交物品的单品均价高达157.8,这意味着大家购买最多的就是这些单品价格较高的商品,而这种商品大都是价格相对高昂的电子、家电类产品,与之相反,平台上那些单品价格较低的日常生活百货却无人问津,这证明目前淘宝网用户的网购习惯还没有真正的贴近生活,淘宝还需要在如何让网购更接近生活的问题上投入更多精力。 Third: 第三: Besides single Pinjun the price high, 14 million orders, only finalized 17 million commodities, this data means that average commodity in each order is only 1.21. 除了单品均价高之外,1400万个订单,只成交了1700万件商品,这个数据意味着每个订单内的平均商品数量只有1.21件。 This value looks like in Li Mu somewhat is also low, because it can reflect that the consumption habit of nice-looking under Online shopping user, that is primarily rationally shops accurate. 这个数值在李牧看来也有些低,因为它很能反映出眼下网购用户的消费习惯,那就是以理性的精准购物为主。 Overwhelming majority users only bought a commodity, this showed that their present Online shopping are very sane, only selects the commodity that oneself most need, only buys right, are not many buys, does not buy at a venture, rather than like window-shopping, hugs is buying a goal to take to the streets, finally goes home often is a big pile. 绝大部分用户都只买了一件商品,这证明他们眼下网购还是非常理智的,只选取自己最需要的商品,只买对的,不多买,也不乱买,而不是像逛街一样,抱着买一件的目的上街,最后回家往往是一大堆。 „List even commodity quantity are small” and „single Pinjun the price is high” is hands over to echo, means that the expense potential of Online shopping user also needs to continue to deep cut, the Taobao net must push more types for them in the future the commodities, and found the way to bring more turnovers, if meanwhile wants the means to promote the user experience of website, letting the user can glance over many pages, more many of browsing, the quantity of purchase were also more. “单均商品数量少”和“单品均价高”是交相呼应的,都意味着网购用户的消费潜力还需要继续深挖,淘宝网日后要为他们推送更多种类的商品,并且想办法带来更多的成交量,同时还要想办法提升网站的用户体验,让用户能够浏览更多的页面,浏览的越多,购买的数量也就越多。 If this work can complete, then same 14 million orders, list even commodity quantity, if can achieve 3, the quantity of goods of deal can achieve 42 million, the change of this coefficient, to the promotion of entire website is very big, therefore this is also most important of next work. 如果这一块工作能够做好,那么同样的1400万个订单,单均商品数量若是能够达到三件,成交的商品量就可以达到4200万,这个系数的改变,对整个网站的促进是非常大的,所以这也是下一步工作的重中之重。 It looks like in Li Mu, at present can make the user online buy the cell phone computer is not the skill, because there is „a brand flagship store” + „the Alipay guarantee” + „price advantage” these three big sharp weapons, even the electronic products guest unit price is very high, but the user meeting is willing to pay as before, but the purchase demand of this type of commodity, every year on average how many times can each user have? Perhaps a hand came even. 在李牧看来,眼下能让用户在网上买手机电脑不是什么本事,因为有“品牌旗舰店”+“支付宝担保”+“价格优势”这三大利器,即便电子产品客单价很高,但用户依旧会愿意买单,可这种商品的购买需求,每个用户每年平均能有几次？一只手恐怕就算过来了。 Now to Li Mu, the most important thing is must make the user enhance the Online shopping frequency, to widen their Online shopping commodity coverage, to deepen their Online shopping customs. 现在对李牧来说,最重要的是要让用户提高网购的频次、扩大他们网购的商品范围、深化他们的网购习惯。 In other words, besides letting the user online buys the cell phone, computer and mp3, but must make the user be able online to solve various other purchase demands in daily life, for example: Online buys the clothing shoes, online to buy the daily necessities, if cleans up with continually the toilet paper can online purchase, that such user really became the depth Online shopping user. 也就是说,除了让用户在网上买手机、电脑、mp3之外,还要让用户能够在网上解决日常生活中的各种其他购买需求,例如:在网上买服装鞋帽、在网上买柴米油盐,如果连擦屁股用的卫生纸都能在网上购买,那这样的用户就真成了深度网购用户了。 On first Taobao can be successful, because in several years, not only enormous enriched the line of goods of Taobao net, taking advantage of this rich incomparable commodity storehouse, trained mass depth Online shopping user. 上一世淘宝之所以能够成功,就是因为在数年的时间内,不但极大的丰富了淘宝网的商品种类,更借这种丰富无比的商品库,培养出了大量的深度网购用户。 Now thinks, in the network these „multipurpose Taobao” as well as „chop hand party” why will the piece be all the rage? It is not because work of Taobao in these aspects does do extremely solidly? 现在想想,网络上那些“万能的淘宝”以及“剁手党”的段子为什么会风靡？不就是因为淘宝在这几个方面的工作做得极其扎实吗？ ( To be continued.) (未完待续。)
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