3 billion funds, but also without the official listing , there would be no? 三十亿基金,还没正式上市就没了？ The Li Mu brain is a little insufficient, expected that the speed will be quick, but didn't expect so will be unexpectedly quick! 李牧脑子有点不够用的,料想到速度会很快,但没想到竟然会这么快！ However, present savings interest rate truly low sending will refer, synthesizes the next next year interest rate also less than 2.7% national debts to line up second to snatch at the same night, let alone 3% capital-product guaranteed interest risk-free investment fund. 但是,眼下的储蓄利率确实低的发指,综合下来年利率还不到2.7%的国债都被连夜排队秒抢,更何况3%保本保息无风险的投资基金。 Thinks carefully, if not the Central Bank has regulated the rate cut and savings interest rate too low reason, the finance fund will not crop up after 2000, moreover continues to save the good strength to seize the chance in 03 and 04 years quickly to do in a big way, the finance concept only then in the savings interest rate enough low situation, has the vigorous development soil, in the future Yu’e Bao and p2p finance fiery/popular, is because the Central Bank rate cut adjustment is the result, how overwhelming majority people do not understand invest the finance truly, this also gave the finance fund golden opportunity. 仔细想想,如果不是央行一直调控降息、储蓄利率太低的原因,理财基金也不会在2000年以后冒头,而且在03、04年继续积蓄好力量趁机迅速做大,理财概念只有在储蓄利率足够低的情况下,才具备蓬勃发展的土壤,未来余额宝、p2p理财火爆,也是因为央行降息调整所致,绝大部分的民众是不懂如何真正投资理财的,这也就给了理财基金绝佳的机会。 In this case, 3 billion seconds are not very not surprising. 在这种情况下,三十亿秒没也不算很令人惊讶。 Li Mu gawked the moment, asked Chen Ze: „Has fund distributed officially?” 李牧愣了片刻,问陈泽:“基金已经正式发行了吗？” Chen Ze said: „Procedure entire, but has not licensed in the bank officially, moreover now has passed the trading hours, therefore does not have the means to realize the transaction now directly, amount that the Old Zhou bank internal employee and family member subscribe almost about 3.8 billion, tomorrow morning will go to work defers to the registration to start to carry out the subscriber procedure/program in turn, allows to renege on a promise, but does not permit the temporary enhancement subscriber quota, 3 billion subscribe till.” 陈泽说:“手续都全了,但还没在银行正式挂牌,而且现在已经过了交易时间,所以现在没办法直接实现交易,老周银行内部员工和家属认购的金额差不多有三十八亿左右,明天早上一上班就按照报名先后顺序开始执行认购程序,允许反悔,但不允许临时提高认购额度,三十亿认购完为止。” Li Mu sighed one: „Really was the clothing/taking, the speed was so fast......” 李牧感叹一声:“真是服了,速度这么快……” Chen Ze said with a smile: „I have a scare, but Old Zhou said, the bank more than 4000 staff, the family member and friends and relatives, the person were many went, was so then muddleheaded, more bought, to ten o'clock closures time already this number.” 陈泽笑道:“我也吓一跳,不过老周说,银行四千多正式员工,连带家属、亲戚朋友,人是多了去了,然后就这么稀里糊涂的,越购越多,到十点钟截止的时候就已经这个数了。” Li Mu asked: „That said, 3 billion tomorrow can arrive?” 李牧问:“那岂不是说,三十亿明天就能到位了？” Chen Ze said: „Should be, Old Zhou also promises.” 陈泽说:“应该是,老周也是这么许诺的。” Li Mu quite said excitedly: „So long as money arrives in our accounts, this matter can announce completely.” 李牧颇为激动的说:“只要钱一到我们的账上,这件事就能够完全公布出去了。” Chen Ze un: „Will not have what accident money to our hands in again.” 陈泽嗯了一声:“钱到了咱们手里就不会再有什么变故了。” Li Mu said with a smile: „After and other money, Juncheng can stimulate, now I hope actually the Shanghai court can this chess suspend for three years, three years later, that may too be attractive.” 李牧笑道:“等钱到了之后,俊成就能盘活了,现在我倒是希望沪市的法院能这盘棋暂停三年,三年之后再下,那可就太漂亮了。” Chen Ze said with a laugh: „I also think, but I feared before Blue Branch Group, goes all out to drag Juncheng Real Estate to launch, after we stimulate it, it is estimated that the blue branch instead wants to go all out to pick Juncheng Real Estate.” 陈泽笑着说:“我也想,但是我怕蓝科集团之前拼命要拖俊成地产下水,等咱们盘活它之后,估计蓝科反而想拼命把俊成地产摘出去了。” Li Mu was also worried that Blue Branch Group wished one could the court to seal up the Juncheng Real Estate 2-3 years, may steal the chicken to be inadequate, discovered that after others make the bridal clothes, hurrying makes the court Juncheng Real Estate put, if continues to seal up, drags for a long time, the Juncheng Real Estate net assets become with the growth of house price higher...... 李牧也担心蓝科集团原本恨不得法院查封俊成地产2-3年,可偷鸡不成,发现又将为他人做嫁衣之后,又赶紧让法院把俊成地产放出来,因为如果继续查封下去,拖得越久,俊成地产的净资产就越会随着房价的增长变得更高…… Chen Ze mentioned this point, Li Mu simply said: „Old Chen, if really has this matter to happen, you may probably find the way to guarantee that Juncheng Real Estate continues maintains is sealed up the condition, best drag two -and-a-half years over!” 陈泽提到这一点,李牧便道:“老陈,如果真有这种事发生,你可一定得想办法确保俊成地产继续保持被查封状态,最好拖个两年半以上！” Chen Ze said with a smile: „Relax, the blue branch wants to renege on a promise does not have the opportunity.” 陈泽笑道:“放心,蓝科想反悔是没机会了。” Made the telephone call, just rested the Li Mu state of mind of having thought especially good, just washed the face the preparation to go out goes to Taobao, the cell phone then receives the Brother Liu message. 挂了电话,刚刚睡过一觉的李牧精神状态格外的好,刚洗完脸准备出门前往淘宝,手机便收到刘师兄的短信。 „Came?” “过来了吗？” Li Mu reply: „Quick.” 李牧回复:“很快就到。” ...... …… Taobao net. 淘宝网。 11 : 30 pm, but overwhelming majority staff work overtime spontaneously. 夜里11点半,但绝大部分员工都自发加班。 From entering the company front door starts, every time walked several steps to see a small table, on the desktop to chock up the canned red cows, Cola, the pure water and all kinds of between-meal snack, above also manufactured the fine poster with Illac strength board: Brand Day gas station. 从进公司大门开始,每走几步就能看见一张小桌,桌面上摆满了罐装红牛、可乐、纯净水以及各种各样的零食,上面还用亚克力板制作了精美的告示牌:品牌日加油站。 Such „gas station” altogether more than ten in the work location of entire Taobao net, each staff can „gas station” gain various types of drink and food from these at will, moreover some administrative personnel supplemented momentarily, guaranteed takes drainless. 这样的“加油站”在整个淘宝网的办公场地里一共有十几个,每一个员工都可以随意从这些“加油站”获取各种饮料与食品,而且有行政人员随时补充,保证取之不竭。 Li Mu likes such atmosphere very much, everyone is staying an enthusiasm full and high-spirited state of mind, moreover each staff performs its own functions, to battles in the frontline staff with single-hearted devotion, the staff who is responsible for the logistics supply guaranteed full power gives support that they all need, everyone's goal is the same, wins this war, and must win as far as possible attractive. 李牧很喜欢这样的气氛,所有人都保持着一个热情饱满、斗志高昂的精神状态,而且每一个员工都各司其职,冲在前线的员工就专心作战,负责后勤补给的员工则全力确保给予他们一切所需的支持,大家的目标都是一样的,打赢这场仗,并且要赢的尽可能漂亮。 Since summer Brand Day has been Taobao gets online the first large-scale e-Commerce holiday, preheating one month later, its influence has spread domestic internet each corner. 暑期品牌日是淘宝上线以来的第一个大型电商节日,预热了一个月之后,它的影响力已经遍及国内互联网的每一个角落。 After Li Mu sees Brother Liu, Brother Liu then excited stood to say to Li Mu: „I may wait till you big boss, but also thinks that you must put the pigeon tonight.” 李牧见到刘师兄之后,刘师兄便激动的站起来对李牧说:“我可等到你了大老板,还以为你今天晚上要放鸽子了。” Li Mu said: „How such important matter possibly puts the pigeon.” Saying, Li Mu looked at the time, said: „More than 20 minutes formally started, told quickly me sell in advance start to the present progress.” 李牧说:“这么重要的事情怎么可能放鸽子。”说着,李牧看了看时间,道:“还有二十多分钟就正式开始了,快跟我说说预售开始到现在的进度。” Brother Liu said excited: „I wait for you to come to report the Brand Day fermentation such long tactical situation with you well.” 刘师兄兴奋不已的说:“我就等着你来好跟你汇报品牌日酝酿这么久的战况呢。” Saying, Brother Liu puts out a data, said: „ In my hand this data by 11 : 00 pm, in this period of time, the selling in advance quantity champion is the Smartech Tat reread machine, altogether sold in advance 516838, the sales volume 120 million ; 说着,刘师兄拿出一份数据,说道:“我手里这份数据是截止到今晚11点的,在这段时间内,预售量冠军是智能达复读机,一共预售了516838台,销售额一亿两千万; Next is the tcl cell phone, altogether sold in advance 95891 broken, the sales volume hundred million ; Third is Zhongxing Xiaolingtong, altogether sold in advance 79753, the sales volume surpassed 60 million ; 其次是tcl手机,一共预售了95891台,销售额破亿;第三名是中兴小灵通,一共预售了79753台,销售额超过六千万; In addition, other cooperation brand forest Chief Lin total on the shelves 500 many products, including the constellation governing scholars and literary people, spoiled children, the computer hardware, complete machines as well as many other office supplies, daily necessities and brand small household electrical appliances, entire sold in advance the stage the sales volume to achieve 2.1 billion, broke through 2 billion thresholds. ” 除此之外,其他的合作品牌林林总总上架了五百多款产品,包括文曲星、小霸王、电脑硬件、整机以及其他的许多办公用品、日用品以及品牌小家电,整个预售阶段的销售额达到了21亿,突破二十亿门槛了。” The Li Mu hear does not feel but actually very surprised, Brand Day sold in advance has crossed 1 billion Yuan threshold, just broke through 2 billion thresholds by the present, to Li Mu was not very pleasantly surprised data. 李牧听完倒也不觉得很惊讶,品牌日预售早就已经过十亿元的门槛了,到现在刚刚突破二十亿门槛,对李牧来说并不是非常惊喜的数据。 Brother Liu actually very excited saying: „Was counted us in Brand Day on the same day the possible sale, this Brand Day our earnings should be able to top 100 million Yuan.” 刘师兄却很激动的说道:“算上我们在品牌日当天可能产生的销售,这次品牌日我们的营收应该可以突破一亿元。” Pulling out of Taobao to brand flagship store becomes from 3% to 5%, 2 billion sales volumes, taking the average value almost are also about 100 million Yuan, but seems like very fierce, but in 100 million gross profits, the actual profit is not actually high, besides the enterprise income tax, the large amounts of promoted resources invests, these are also money to come, in addition, Liu Qiangdong also bought a motorcade, now the larger part trailer of entire motorcade waits for Brand Day to arrive in Shenzhen, replaces the postal service to make the point-to-point fast turnover. 淘宝对品牌旗舰店的抽成从3%到5%不等,二十亿的销售额,取均值差不多也就是一亿元左右,但看起来好像很厉害,但其实一亿毛利中,实际的利润并不算高,除了企业所得税,还有大量的推广资源投入,这些也都是钱来的,除此之外,刘镪东还买了一个车队,现在整个车队的一大半挂车都在深市等着品牌日一到,代替邮政做点对点快速周转呢。 To Li Mu, Brand Day profit secondary, what is main is Brand Day to the impact that the entire domestic retail brings, although to more than ten years later, relaxed broken several hundreds hundred million even 100 billion, the consumer and market have seen to such huge number, but to the present, a day will sell 2 billion is will be scary. 对李牧来说,品牌日的利润是次要的,最主要的还是品牌日对整个国内零售行业带来的冲击,虽说到了十几年后,轻松破数百亿甚至千亿,消费者和市场对这样庞大的数字早就见惯不惯了,但是对眼下来说,一天销售二十亿是会吓死人的。 Today crosses, domestic all manufacturing and wholesale retailers will realize that the astonishing potential of Taobao net, the Taobao net will certainly welcome three peaks when the time comes: The enterprise brand merchant moves into Gao Feng, the middle-and-small seller to move into the peak, as well as finalized the user peak. 今天一过,国内所有的生产制造以及批发零售商都会意识到淘宝网的惊人潜力,到时候淘宝网一定会迎来三个高峰:企业品牌商户入驻高峰、中小型卖家入驻高峰,以及成交用户高峰。 Reports the situation of selling in advance, Liu Qiangdong also said: „The Mangomi output had gone full speed ahead, this Brand Day altogether will emit 2 million, it is estimated that within one day will be sold out.” 汇报完预售的情况,刘镪东又说:“mango-me的产量已经开足马力了,这次品牌日一共会放出200万台,估计一天之内就会被抢购一空。” The Li Mu hear cannot bear the sigh: „Tomorrow is e-Commerce mounts the stage to the whole society shows the strength the time, will certainly become the China e-Commerce industry most to have one day of commemorative significance.” 李牧听完忍不住感叹:“明天是电子商务登台向全社会展示实力的时刻,也一定会成为华夏电子商务行业最有纪念意义的一天。” Liu Qiangdong said with a smile: „I am impatient.” 刘镪东笑道:“我已经迫不及待了。” Li Mu asked him: „How many are this Brand Day so far total selling in advance quantity?” 李牧问他:“这次品牌日到目前为止的总预售量是多少？” Liu Qiangdong said: „11 million goods, if were counted Mangomi and Brand Day same day turnover, should be able to achieve about 15 million.” 刘镪东说:“1100万件货品,如果算上mango-me以及品牌日当天的成交量,应该能够达到一千五百万件左右。” „15 million cargos, the conservative estimate will also produce 10 million express packages, the logistics pressure will be certainly big, but we coordinated the good dispersion digestion to carry out before to arrive, goes all-out to enhance to arrive high the efficiency!” “一千五百万件货物,保守估计也会产生一千万个快递包裹,物流压力一定会非常大,但是我们之前协调好的分散消化一定要执行到位,尽全力把效率提升到最高！” Liu Qiangdong nods: „Although relax, all links have arranged, more than ten Heavy Vehicle van body trucks have prepared for in Shenzhen, most important of this logistics in Shenzhen, moreover before one week, I have only acted according to then selling in advance orders position, making the major factories produce goods our regional warehousing, after tonight, the top six warehousing center fast processing orders, will start out to the region capital that oneself covered simultaneously, most goods will be delivered to the capital of user receiving goods region by our oneself vehicles in one day.” 刘镪东点点头:“尽管放心,所有的环节都已经安排好了,十多辆重型厢式货车已经在深市做好准备了,这次物流的重中之重就在深市,而且在一个星期只之前,我已经根据当时的预售订单情况,让各大厂家出货到我们各地的仓储了,今晚之后,全国六大仓储中心会快速处理订单,同时向自己覆盖的区域省会城市发车,大部分的货品会在一天之内由我们的自己的车辆送抵用户收货区域的省会城市。” Li Mu sighed: „This is 10 million packages! When our these can also look like previous instant kill Mangomi fast of that turnover time, we created a myth.” 李牧感叹道:“这可是一千万个包裹啊！如果我们这一次还能像上次秒杀mango-me的时周转的那么快速,我们就又创造了一个神话。” Saying, Li Mu is saying with a smile: „I estimated that Hangzhou Boss Ma is also waiting for the tomorrow's arrival, will that several express company that he receives, it is estimated that unify to have a vacation tomorrow the rest?” 说着,李牧笑道:“我估计杭城的马老板也在等着明天的到来呢,他收的那几家快递公司,估计明天会统一放假休息吧？” Li Mu guesses right, in Hangzhou some office, half area is still brilliantly illuminated. 李牧猜的没错,杭城的某个写字楼里,半层面积依旧灯火通明。 Boss Ma and his core team, no get off work to leave completely, but Boss Ma is meeting at this time, stern-looking said to people: „Crossed again for dozen minutes, Taobao net Brand Day must start, I have not attained the specific data that Taobao sold in advance, but through made a veiled attack to inquire from the factory the situation, Taobao net time turnover will be big, solely was Smartech Tat this company, went full speed ahead in the past month, the production line 24 hours produced over 50 ten thousand Router Repeater and nonstop, you knew before then, how many were the output of Smartech Tat odd-numbered month?” 马老板和他的核心团队全部都在,没有一个下班离开,而马老板此时正在开会,面色严峻的对一众人说:“再过十几分钟,淘宝网品牌日就要开始了,我没拿到淘宝预售的具体数据,不过通过从厂家旁敲侧击打听到的情况来看,淘宝网这一次的成交量会非常大,单单是智能达这一家公司,在过去的一个月里就开足马力,生产线24小时不停、马不停蹄的生产了超过五十万台复读机,你们知道在此之前,智能达单月的产量是多少吗？” The people shake the head. 众人摇头。 Some Boss Ma faint ruthless vigor said unemotionally: „Also is less than 100,000! Even less than 100,000 are still facing the tremendous stock pressure and returned goods pressure, before then, their market shares unusual are been fierce, they who Bubugao invades remove some reread machine production lines to conduct the business transformation in the consideration, but cooperates after the Taobao net, they produced 50 ten thousand Router Repeater unexpectedly, this has squeezed their last drop of capacity! Without extremely good selling in advance sales volume, how they to be possible the one breath to produce so many?” 马老板面无表情却隐隐有些狠劲儿的说:“还不到十万台！即便是不到十万台也面临着巨大的库存压力和退货压力,在这之前,他们的市场份额被步步高侵占的非常厉害,原本他们已经在考虑撤掉部分复读机生产线进行企业转型了,但是跟淘宝网合作之后,他们竟然一口气生产了五十万台复读机,这已经把他们最后一滴产能都压榨出来了！如果没有极佳的预售销量,他们怎么可能一口气生产这么多？” People look one cold, this data Boss Ma several days ago knew, said at this time, wants to give the people the powerful constriction. 众人神色一凛,这个数据马老板几天前就知道了,但是等到这个时候才说,就是想给众人强大的压迫感。 Boss Ma said: „Moon/Month sales volume 500,000 are also not the most dreadful things, what is fearful, once it establishes the brand advantage in the Taobao net ahead of time, has in a big way possibly reverses Bubugao in offline to their encircling, therefore the Bubugao chairman cannot take a seat half a month ago, he runs up to Yanjing to go to the Liu Qiangdong communication with Taobao net personally, wanting the buying a ticket admission to participate in this Brand Day to move, finally you should also guess correctly, Liu Qiangdong simply has not been convinced.” 马老板说:“月销量五十万台还不是最可怕的事情,可怕的是,一旦它在淘宝网提前建立起品牌优势,就有很大的可能逆转步步高在线下对他们的围剿,所以步步高的董事长半个月前就坐不住了,他亲自跑到燕京去跟淘宝网的刘镪东沟通,想要买票入场参加这次品牌日活动,结果你们应该也猜到了,刘镪东根本没买账。” , Boss Ma also said: „I heard that Liu Qiangdong only said In short to him, Liu Qiangdong said the Brand Day activity must be responsible to the brand that these initial period participated , must in they biggest resources incline, will therefore not increase any brand in midway, if you want to move into the Taobao net, will wait for Brand Day I to arrange the specialist to dock with you from now on, you had a look, the tone was much big!” 顿了顿,马老板又说:“我听说刘镪东只跟他说了一句话,刘镪东说品牌日活动要对那些初期就参加进来的品牌负责,也要给于他们最大的资源倾斜,所以不会中途增加任何品牌,如果你想入驻淘宝网,等品牌日过后我安排专人跟你们对接,你们看看,口气多大！” „As can be appreciated.” Lu Zhaoxi said: „From the beginning the Taobao net looked for Bubugao on own initiative, they without paid attention to the Taobao net at that time, Bubugao one does not want to the discount, two not to want first to supply goods, three do not want to deduct a percentage, four do not want to bring the influence on the offline dealer, Smartech Tat would have no this puzzle, they had faced the crucial moment, the Taobao net instead became a they breaking through direction, the Taobao net naturally must bind these early to throw the partner of olive branch to oneself.” “可以理解。”陆照喜说:“一开始淘宝网主动找了步步高,他们当时没把淘宝网放在眼里,步步高一不想给折扣,二不想先供货,三不想给提成,四不想给线下经销商带来影响,智能达就没有这种困扰,他们本来就已经面临生死关头,淘宝网反而成了他们一个突围的方向,淘宝网自然要绑定这些最早向自己投来橄榄枝的合作伙伴。” Boss Ma shakes the head: „Zhaoxi you have not understood that my meaning, Li Mu and Liu Qiangdong have the issue that the big favorable impression is not we must consider to the brand that these first move into , is not , I who I pay attention what pay attention is anything, is the right to speak! Powerful right to speak!” 马老板摇摇头:“照喜你没有明白我的意思,李牧和刘镪东对这些先入驻的品牌有多大的好感不是我们要考虑的问题,也不是我关注的所在,我关注的是什么,是话语权！强大的话语权！” Saying, above Boss Ma both hands index finger direction, over the face red gesticulates the hand signal saying: „You think, what Taobao faces is national several million Internet users, such big user community, causes it is a retail channel potentially large, once the Taobao net uses the user and Alipay in Li Mu successfully to become online great platform of retail, Li Mu and Liu Qiangdong naturally had the absolute right to speak, after their marketing capacities have been verified, the factory and brand in order to seek to sell goods, will gradually lose the right to speak before them, and is getting more and more passive.” 说着,马老板双手食指指向上方,满面通红的比划着手势道:“你们想想,淘宝面对的是全国几千万网民,这么大的用户群体,使得它本身就是一个潜力巨大的零售渠道,一旦淘宝网利用李牧手里的用户、支付宝成功成为零售行业的线上大平台,李牧和刘镪东自然就有了绝对的话语权,当他们的销售能力得到印证之后,厂家和品牌为了能够寻求销货,就会在他们面前逐渐失去话语权并且越来越被动。” „ Moreover it will gradually have to an enterprise even to an enormous influence of industry, with Smartech Tat and reread machine industry, the Taobao net does not meddle, Bubugao forever is the number one, and suppresses Smartech Tat stubbornly, but once the Taobao net gave Smartech Tat the resources, Smartech Tat can realize immediately counter- ultra, Bubugao one month cannot be 500,000 sales volumes, but Smartech Tat actually achieved with the help of Taobao net. “而且它会逐渐拥有对一个企业甚至对一个行业的巨大影响力,就拿智能达和复读机行业来说,淘宝网不插手,步步高永远是行业老大并且死死压住智能达,可一旦淘宝网把资源给了智能达,智能达就可以立刻实现反超,步步高自己一个月也根本达不到五十万台的销量,但智能达却在淘宝网的帮助下做到了。 Considers, how many in the future will have enterprise ORIJEN (long for) like Smartech Tat the Taobao net to make them retrieval freshman? Also are how many enterprise like Bubugao, ORIJEN (long for) the Taobao net helping them strengthen their hegemonic positions? In this case, any enterprise in any industry will go all out to flatter the Taobao net, they to obtain the resources of Taobao net will certainly compete and constantly enhance oneself cooperation pricetag unceasingly, this inside gave the Taobao net to leave the tremendous room for profits, to is unable to imagine! ” 试想一下,将来会有多少像智能达一样的企业渴望着淘宝网让他们重获新生？又有多少像步步高一样的企业,渴望着淘宝网帮助他们巩固他们的霸主地位？在这种情况下,任何一个行业里的任何一家企业都会拼命讨好淘宝网,他们为了获得淘宝网的资源一定会不断竞争、不断提高自己的合作价码,这里面给淘宝网留出了巨大的利润空间,大到无法想象！” ( To be continued.) (未完待续。)