RINAPE :: Volume #7

#677: Blocks the entire industry the life

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Knowing Li Mu must take Cinema, is Tang Wei several people to the Muye Pictures future is even hopeful including Ning Hao, Xu Zheng and Huang Bo. 知道李牧要拿院线,包括宁昊、徐征、黄博甚至是汤维在内的几人都对牧野映象的未来充满期待。 Had Cinema, can guarantee at least all movies of own company can have Cinema to try the water the opportunity, nowadays, some are the movie of low cost is favored unable to attain a row of piece by Cinema, movie that also many Cinema do not favor, they deliberately will also reduce a row of piece or do not arrange the piece simply, in this case, if a movie were not favored by all Cinema, that basically on not means of livelihood, but if there is one skin test, to try the water Cinema to prove under one own booking rate, perhaps can also to strive to turn the tide, even to other Cinema influence., If own Cinema reaches the certain scale, own movie box office will have very big safeguard. 有了院线,就起码可以保证自己公司的所有电影都能有上院线试水的机会,这年头,有的是低成本的电影不被院线看好而拿不到排片,也有很多院线自己不看好的片子,他们也会刻意降低排片或者干脆不排片,这种情况下,如果一部电影不被所有院线看好,那基本上就没有活路了,但如果有一个可以皮试、试水的院线来证明一下自己的上座率,没准还能借此力挽狂澜,就算对其他院线没有影响,如果自己的院线达到一定规模,自己的电影票房也会有很大保障。 Let alone, Li Mu receives the Cinema also bigger plots in inside, he is making the Muye Science and Technology development team research and develop ticket system of complete set, wants to popularize this set of system to Cinema of nation is not easy, making these traditional Cinema take internet the first step, quite therefore wanted them to give own online ticket system most essential ticket sale opening, this to the traditional merchant, will perhaps repel from the beginning very much, wanting this set of system popularization speed to be quicker, on first started in own Cinema, does to give them to have a look. 更何况,李牧收院线还有一个更大的阴谋在里面,他正在让牧野科技的开发团队研发全套的票务系统,想把这套系统普及到全国的院线没那么容易,让这些传统院线迈出互联网化的第一步,就相当于是要他们把最关键的票务销售开放给了自己的网上票务系统,这对传统商人来说,恐怕一开始会很排斥,想要这套系统的普及速度更快,就得先在自己的院线上马,做给他们看看。 Two Cinema that Li Mu this time must purchase, in the Yanjing altogether 14 size different movie theaters, altogether 65 screening halls and 65 silver screens, as well as 12590 seats, account for at present about 1/3 of entire Yanjing silver screen number, if this Cinema takes, then Muye Pictures locked the Yanjing 1/3 box offices directly, if Li Mu after purchasing Cinema throws Qian Jin line of extensions and hardware immediately promotes, this proportion will also increase again. 李牧这次要收购的两家院线,在燕京一共有14家大小不同的电影院,一共有65个放映厅、65块银幕,以及12590个座位,占目前全燕京银幕数的三分之一左右,如果这条院线拿下来,那么牧野映象就直接锁定了燕京三分之一的票房,而且如果李牧在收购院线之后立刻投钱进行扩建和硬件升级,这个比例还会再度提高。 If these two Cinema succeed in obtaining, and successfully starts Online Ticket System, integrates in Online Ticket System the Taobao net, then the Yanjing audience can through the Taobao net, take the lead to experience internet to choose the convenience that the place buys tickets, when the time comes promotes with YY again, believes that the Yanjing Cinema box office proportion will certainly have the incline, in the row piece same situation, oneself these two Cinema booking rates must be far higher than other Cinema. 如果这两条院线到手,并且成功上马网票系统,将网票系统融入到淘宝网中,那么燕京的观众就可以通过淘宝网,率先体验到互联网选座购票的便捷,到时候再用yy进行推广,相信燕京院线的票房占比一定会发生倾斜,在排片相同的情况下,自己这两条院线的上座率一定要远高于其他的院线。 Because likewise, Online Ticket System more watching movies users strongly to own Cinema, other Cinema business sold at a discount surely greatly, the new payment channel will certainly attract the new user let alone, when the time comes the part usually not the user who goes to the movie theater to watch the movie, buys tickets and watches movies through Online Ticket System, on a oneself Cinema subscriber also again level. 同理,因为网票系统把更多的观影用户集中到了自己的院线内,其他院线的生意必定大打折扣,更何况新的支付渠道一定会吸引新的用户,到时候会有一部分平时不去电影院看电影的用户,通过网票系统购票并且观影,自己院线的用户数量还会再上一个层级。 By that time, other Cinema arrive at the Online Ticket System advantage shortly, was attacked to own booking rate shortly, urgent ORIJEN (long for) can certainly connect Online Ticket System, but, to the domestic situation, first can determine at present, all film and television companies as well as Cinema, are impossible to have the strength independent development to complete one set of mature Online Ticket System, because they do not understand internet, does not have any product, technology and hardware accumulate, thinks that research and develop one set of available Online Ticket System simply dream of a fool ; 到那个时候,其他院线眼看到网票系统的优势,眼看到自己的上座率受到冲击,也一定会迫切的渴望能够接入网票系统,但是,以目前国内的情况来看,首先可以确定一点,所有的影视公司以及院线,都不可能有实力独立开发完成一套成熟的网票系统,因为他们不懂互联网,没有任何产品、技术以及硬件积累,想自己研发一套可用的网票系统简直痴人说梦; What next can determine, even if the home has internet Corporation to see that this inside opportunity, must conduct the development of Online Ticket System, still at all possibly is not own opponent, because oneself lead opponent years in the product level after all, own product is mature, the opponent starts to pursue from zero, this maintained very big product technology disparity. 其次可以确定的是,就算是国内有互联网公司看到这里面的商机、要进行网票系统的开发,也根本不可能是自己的对手,因为自己毕竟是在产品层面领先对手一个时代,自己的产品已经成熟,对手才从零开始追赶,这本身就保持了很大的产品技术差距。 Let alone, the net ticket wants to succeed must depend on the ecology, for example own Online Ticket System, can depend on „Muye Science and Technology Alipay Taobao Net Cinema” these four big plates form the complete ecology of becoming together, this is domestic any internet Corporation does not have. 更何况,网票想成功一定要依托生态,比如自己的网票系统,就能够依托“牧野科技-支付宝-淘宝网-院线”这四大板块共同组建而成的完整生态,这是国内任何一家互联网公司都不具备的。 Therefore, Li Mu can determine as well as affirm finally: Once own Online Ticket System gets online in own Cinema, all Cinema will struggle to rush to work with oneself, because, they are impossible to join up to resist itself, once had Cinema first to work with oneself in a region, will then cast off with other Cinema in region by far. 所以,李牧最终能够确定以及肯定:一旦自己的网票系统在自己的院线上线,所有的院线都会争着抢着要跟自己合作,因为,他们根本不可能联合起来抵制自己,一旦在一个地域内有一家院线先跟自己合作了,那同区域内的其他院线就会被远远甩开。 The ambition of Li Mu about Cinema has two: First, he must purchase and newly-built many Cinema ; Second, he wants the theater in nation to connect oneself Online Ticket System, thus was firmly controlled by oneself. 李牧关于院线的野心有两个:第一,他要收购及新建更多的院线;第二,他要全国的影院都接入自己的网票系统,从而被自己牢牢控制。 By that time, which Cinema oneself on online push, which Cinema booking rate can be promoted ; On own online snow conceals which Cinema, which Cinema booking rate will drop, all Cinema in this stage must by the own control, probably look at oneself complexion, they in each ticket that in own Online Ticket System sells, oneself have the right to enjoy some time the account period, and must conduct to pull out according to the certain proportion, makes an absolute domineering net ticket sale platform. 到那时,自己在线上推哪家院线,哪家院线的上座率就能得到提升;自己在线上雪藏哪家院线,哪家院线的上座率就会下降,所有的院线在这个阶段内都要被自己控制,都要看自己的脸色,他们在自己的网票系统内卖出的每一张票,自己都有权利享受一定时间的账期,并且都要按照一定比例进行抽成,做一个绝对强势的网票销售平台。 ...... …… The concept of this year closed loop is not obvious, the film and television industry did not have truly ice-breaking, therefore rarely has the film and television company to touch Cinema, but Li Mu is the internet thought affects many years of person, everything pursues is the closed loop and ecology, makes the film and television manufacture only, gives others the release and Cinema, he cannot feel relieved that does the film and television not to have Cinema, to him like doing Taobao does not have Alipay, basically is half remnant, because Cinema and Alipay are the same, finally is from the consumer pocket most important link that takes out money to come out, this link kills cannot entire grip. In others hand. 这年头闭环的概念还没那么明显,影视行业也还没有真正破冰,所以很少有影视公司能够触及到院线,但是李牧是互联网思维影响多年的人,凡事追求的就是闭环与生态,单做影视制作,把发行和院线都交给别人,他是死活都不能放心的,搞影视没有院线,对他来说就像搞淘宝没有支付宝一样,基本上就是个半残,因为院线和支付宝一样,都是最终从消费者口袋里掏钱出来的最重要环节,这一环打死也不能全攥在别人手里。 The starting pep rally of Ning Hao organization, to put it bluntly is the making merry meeting, in his words, he is a careless person, is a worldling, will not put in order too many formalism the thing, after letting everyone comes, eat tastily fun good, tomorrow afternoon everyone will take plane to go to Yuzhou, even if stepped the road of «Crazy Stone» beginning shooting officially. 宁昊组织的这场开机动员会,说白了就是吃喝玩乐会,用他自己的话说,他就是个粗人,也是个俗人,不会整太多形式主义的东西,让大家过来之后吃好喝好玩好,明天下午大家一齐坐飞机去渝州,就算是正式踏上《疯狂的石头》开拍之路了。 1 million budget that Li Mu gives have the use to Ning Hao very much, for example he can do such a upscale small-scale banquet in the five-star hotel, for example he can make dramatic team everyone take the airplane rather than the long hard berth, even he does not have to save money to subscribe the flight that in the morning embarks, but chose most comfortable 3 : 30 pm, everyone tonight goes back to rest a lie-in well, will then have the lunch to rush to the airport not to delay again completely, will not have the hurried feeling. 李牧多给的一百万预算对宁昊来说很有用处,比如他可以在五星级酒店搞这么一场高档的小型宴会,比如他可以让剧组所有人都乘坐飞机而不是漫长的硬卧,甚至他都没有为了省钱去订清晨出发的航班,而是选择了最舒服的下午 3 点半,大家今晚回去可以好好睡一个懒觉,然后吃过午饭再赶往机场也完全不会耽误,丝毫不会有匆忙的感觉。 At the pep rally, Li Mu mounted the stage to give a brief speech as the Muye Pictures boss, he has not realized the preparation speech, but takes the microphone, quite optional said to the people: „It is well known, the Muye Pictures back does not have Muye Science and Technology, Easy Music Science and Technology and Taobao net these two Brothers Inc. provide the support unconditionally, I will centralize the resources that all can centralize, is used to promote the Muye Pictures affiliated television work, and builds the top domestic film and television company Muye Pictures, believes that everyone will certainly see powerful strength when the time comes Muye Pictures contains.” 动员会上,李牧作为牧野映象的老板登台做了一个简短的演说,他没有实现准备演讲稿,只是拿着麦克风,颇为随意的对众人说:“众所周知,牧野映象的背后不只有牧野科技,还有易听科技、淘宝网这两个兄弟公司无条件提供支持,我会集中所有可以集中的资源,用来推广牧野映象旗下的影视作品,并且将牧野映象打造成国内一流的影视公司,相信大家到时候一定会看到牧野映象所蕴含的强大实力。” After stage next warm applause, Li Mu also said: „Everyone can gather to a dramatic team in is also a fate, «Crazy Stone» is the Muye Pictures first Cinema big movie, Muye Pictures will give this movie biggest support with every effort, hopes that everyone can whole-heartedly, make together this movie, later Muye Pictures will also invest to film more big movies, hopes everyone after this cooperation, can establish the long-time cooperation with Muye Pictures, thank you, wish " Crazy Stone » starting extraordinarily good luck simultaneously.” 台下一阵热烈掌声之后,李牧又道:“大家能够聚到一个剧组里也是一场缘分,《疯狂的石头》是牧野映象第一部院线大电影,牧野印象会尽力给这部电影最大的支持,也希望大家能够全力以赴,共同把这部电影拍好,以后牧野映象还会投资拍摄更多的大电影,希望大家通过这一次合作之后,都能够和牧野映象建立长久的合作关系,谢谢大家,同时祝《疯狂的石头》开机大吉。” The simple two words, had not said that too many lofty aspirations and high ideals, what are more will be Li Mu to the Muye Pictures future plan, but this roused the people as before, everyone currently has a common idea: No matter what, must try hard to shoot this movie, because this is the Muye Pictures largest movie, the performance in this movie, will decide they in the future and Muye Pictures whether has more opportunities to cooperate thoroughly, now the Muye Science and Technology influence is phenomenally powerful, no one wants to miss its good influence. 简单的两段话,没有说太多的雄心壮志,更多的是李牧对牧野映象未来的规划,不过这依旧振奋了现场的众人,大家心里现在都有一个共同的想法:不管怎样,一定要努力把这部电影拍好,因为这是牧野映象的第一部大电影,在这部电影里的表现,将决定他们未来与牧野映象是否有更多的机会深入合作,现在牧野科技的影响力可谓是空前强大,谁也不想错过它的利好影响。 Ning Hao «Crazy Stone» in July starting, Teng Huatao «You Are the Apple of My Eye» has also started the intensive arrangement to construct group of work, and at end of the month official starting, Teng Huatao this time photography selected location listened to the Li Mu's suggestion, placed Southern Fujian Ludao completely, he after inspecting this city, has with the Li Mu same view: This possibly was the city of China most suitable racket youth campus play. 宁昊的《疯狂的石头》七月开机,腾华滔的《那些年我们一起追过的女孩》也已经开始紧张的筹备建组工作,并且将在月底正式开机,腾华滔这次的拍摄选址听取了李牧的建议,全部放在了闽南鹭岛市,他在考察过这座城市之后,也有着和李牧一样的看法:这可能是华夏最适合拍青春校园剧的城市了。 College entrance examination last day, Ning Hao brought his dramatic team to fly to Yuzhou, Wang Xinran also eventually ended the two-day college entrance examination, that night that the college entrance examination ended, Wang Xinran grandparent arranged the banquet in the hotel, family artificial Wang Xinran celebration, although Su Yuehua invited Su Yingxue to go vigorously together, but Su Yingxue rejected. 高考最后一天,宁昊带着他的剧组飞赴渝州,王欣然也终于结束了为期两天的高考,高考结束的当天晚上,王欣然的爷爷奶奶在饭店摆下宴席,一大家子人为王欣然庆祝,虽说苏月华极力邀请苏映雪一同前往,但苏映雪还是拒绝了。 In her words, this is the situation that Wang Family/prince whole family celebrate, the not suitable appearance, Su Yuehua to know in the heart that she possibly is fears awkwardly, but also wants to make her call the Li Mu same place, but Su Yingxue rejects, Su Yuehua does not have the means that can only say to her making her say one to Li Mu, tomorrow evening she will ask Li Mu to eat meal with the husband again alone. 用她的话说,这是王家一家人自己庆祝的场合,自己不适合到场,苏月华心知她可能是怕尴尬,还想让她叫上李牧一起,但苏映雪还是拒绝,苏月华没办法,只能对她说,让她跟李牧说一声,明天晚上她再和老公一起单独请李牧吃饭。 Li Mu hears Su Yingxue to complete the order form, then drives to join Su Yingxue specially, two people eat meal together. 李牧听说苏映雪落了单,便专门开车把苏映雪接上,两人一起吃了顿饭。 Comes out from the hotel is around 8 : 00 pm, Li Mu proposed that guarding the threshing floor movie, Su Yingxue has not rejected, therefore two people chose a water piece of no nutrition in a movie theater entrance at will, in the theater no one, Li Mu and Su Yingxue sits in the last row, latter three rows of their two, Su Yingxue then depends on gently on the Li Mu shoulder, the whole person exceptionally relaxes. 从饭店里出来已经是晚上 8 点多,李牧提议去看场电影,苏映雪没有拒绝,于是两人在一家电影院门口随意选了一部没什么营养的水片,影院里没什么人,李牧和苏映雪坐在最后一排的正中间,后三排只有他们两个,苏映雪便把头轻轻靠在李牧肩上,整个人异常放松。 Since Cai Zhixiao has an accident now, Su Yingxue only and Li Mu can be truly tranquil in the same place, in other time, regardless of she in were very why difficult to control the brain, very much to be difficult to get rid of that accident to take to her trauma, for these days has given the Wang Xinran enrolling in supplementary lessons schoolwork, worried about the matter of her college entrance examination, can only conduct the shoulder hardly, now Wang Xinran enrolls the college entrance examination finally, Su Yingxue has not relaxed, instead after continuously was worried to have nothing to do suddenly, own condition, Li Mu appeared luckily promptly. 自从蔡知晓出事到现在,苏映雪唯独和李牧在一起的时候才能真正平静下来,其他时间里,无论她在干什么都很难掌控得了大脑、很难摆脱那场事故带给她的心理阴影,这几天一直给王欣然补习功课,操心她高考的事情,只能硬扛着,如今王欣然终于参加完高考,苏映雪没有松一口气,反而一直担心忽然无事可做之后自己的状态,幸好李牧及时出现。 ( To be continued.) (未完待续。) : Visits website :访问网站
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