RINAPE :: Volume #7

#657: Cinema and net ticket business outlook

LNMTL needs user funding to survive Read More

Li Mu after the dining table promised that helps Chen Kaige pushes the movie, Li Mu gradually became the topic core on dining table, Gong Li also taking the opportunity of chat, said to Li Mu: „Chief Li, my modern play will screen next month, does not know that can ask you also to help my new movie make the promotion?” 李牧在饭桌上许诺帮陈恺鸽推电影之后,李牧渐渐就成了饭桌上的话题核心,龚俐也借着聊天的机会,跟李牧说:“李总,我的新戏下个月上映,不知道能不能请你也帮我的新电影做做推广？” How before film market situation of Li Mu to 2005 hardly understood, besides some quite famous big movie, does not know also has what movie to screen in what stage, therefore then asked her curiously: „Does active/clever elder sister modern play name?” 李牧对2005年以前的电影市场情况几乎不怎么了解,除了一些比较著名的大电影之外,根本不知道在什么阶段还有什么电影上映,于是便好奇的问她:“俐姐新戏叫什么名字？” „Zhou fish train.” Gong Li said: „This play will screen on 1st of next month, is I also has beam Jiahui to develop with the grandson red rock pile.” “周鱼的火车。”龚俐说:“这部戏下个月1号就上映了,是我跟孙红磊还有梁佳辉演的。” Li Mu nods, this movie young time has looked actually, the concrete plot could not remember, only remembers that Gong Li is actually very charming in, Sun Honglei was not hot at this time, this movie influence is also seemingly average, but Li Mu used the strategy, first accepted with not completely definite attitude, said: „I go back to communicate with the company, has a look at the recent content schedule, if can seize every opportunity, certain help.” 李牧点了点头,这部电影年轻的时候倒是看过,具体剧情记不得了,只记得龚俐在里面倒是挺迷人,孙红磊这个时候还不怎么火,这部片子的影响力貌似也就平平,不过李牧还是采用刚才的策略,先以不完全确定的态度应承下来,道:“我回去跟公司沟通一下,看看最近的内容排期,如果能见缝插针的话,一定帮忙。” Gong Li smiles, the nod thanked: „No matter what, I first thanked Chief Li.” 龚俐爽朗一笑,点头谢道:“不管怎么样,我都先谢谢李总了。” Ge You teased at this time with a smile: „You have at the modern play this year, I do not have only, this knew the person who with great difficulty Chief Li this type has the big ability, could not have asked others to help, my may really not be general losing at heart.” 葛悠这时候笑着打趣说:“你们今年都有新戏上,唯独我没有,这好不容易认识李总这种有大能耐的人,偏偏还求不上人家帮忙,我这心里可真不是一般的失落。” Gong Li said with a laugh: „Little poor, you several new year's film box office records were obvious to all for these years, last year the celebrity 40 million, were you except for Pearl Harbor high, we do not know that envies you.” 龚俐笑着说:“少贫了,你这几年几部贺岁片票房成绩可是有目共睹,去年大腕四千万,除了珍珠港就属你们最高,我们心里不知道多羡慕你。” „Hey.” Ge You serious saying: „That also passed good, our here said is not this year, you have the modern play this year, I do not have, hasn't my saying spoken incorrectly? You can look for Chief Li to help push the modern play, I also want to open the mouth, but does not have the modern play to screen this year, you said that my is lucky at heart.” “嘿。”葛悠一本正经的说道:“那也是过去了好不好,咱这儿说的不是今年嘛,你们今年都有新戏,就我没有,我这话没说错吧？你们都能找李总帮忙推新戏,我也想开口,可偏偏今年没新戏上映,你说我这心里多亏得慌。” Gong Li teased: „Won't you have two plays to want next year on? And one is the new year's film of Director Feng, in my opinion, the box office can definitely break through 50 million!” 龚俐打趣道:“你明年不是有两部戏要上吗？其中还有一部是冯导的贺岁片,依我看啊,票房肯定能突破五千万！” Ge You laughs, said to Li Mu: „Chief Li, next year I, if asks you to help, you must record me to select.” 葛悠哈哈一笑,对李牧说:“李总,明年我要是找您帮忙,您可得记着我点儿啊。” The Li Mu nod said: „You could rest assured that if next year you have the modern play to want on, can tell me ahead of time.”, Li Mu also said: „I thought that some everyone actually many places can cooperate, Muye Pictures also wants to participate in more film and television plays manufacturing now, simultaneously places under the entire Muye Science and Technology construction, we also hope that can step in the Cinema market, but we have no foundation in the film and television industry, a lot did not understand, later also needs the help of professional in this aspect.” 李牧点头说道:“您放心,明年您如果有新戏要上,可以提前跟我说。”顿了顿,李牧又说:“我觉得大家其实有很多地方是可以合作的,牧野映象现在也想参与更多的影视剧制作,同时放在整个牧野科技的架构下,我们也希望能够涉足院线市场,不过我们在影视行业没有什么根基,很多事情不是非常了解,以后在这方面也需要诸位专业人士的帮忙。” Director Chen curious asking: „Chief Li, does Muye Science and Technology want to step in Cinema?” 陈导好奇的问:“李总,牧野科技想涉足院线？” Li Mu nods: „I have been interested in Cinema very much, but did not have the opportunity to step to this industry.” 李牧点了点头:“我一直对院线很感兴趣,只不过还没有机会涉足到这个行业里来。” Director Chen said: „By the Muye Science and Technology strength, constructing Cinema definitely is to you relaxed, the golden opportunity that now Cinema reforms, many new Cinema are also busy opening up territory to develop earth, by my view, in the future Cinema market more and more fiery/popular, moreover China accedes to the world trade time had promised will open the Cinema Hong Kong capital and foreign capital to enter our Mainland Cinema transformation domain, the market certainly gradually will be when the time comes hot.” 陈导说:“以牧野科技的实力,建设院线对你们来说肯定非常轻松,现在正是院线改革的大好时机,很多新院线也在忙着开疆拓土,以我个人的一点看法,未来院线市场会越来越火爆,而且华夏加入世贸的时候曾经许诺过将开放院线港资、外资进入咱们内地的院线改造领域,到时候市场一定会逐渐热起来。” Li Mu asked him: „At present Cinema situation Director Chen understanding of Yanjing?” 李牧问他:“眼下燕京的院线情况陈导了解吗？” Director Chen nods: „Yanjing at present is several established Cinema, Huaying and newsreel studio association is larger scale, but they have very major problem at present, the new theater urban construction is high, the old theater improvement cost is high, at present newly-built more than hall cinema cities at least want 20 million, transforms one at least to want 10 million, is strenuous to Cinema, now is looking for financing everywhere time, I heard joint Cinema that side Shanghai most makes money cannot shoulder the cost that Cinema transforms at present, they one year of earning several million, if the spring of movie box office has not arrived, not capital participation, they fundamentally on. Having no way fast implementation Cinema transforms, if Chief Li is really interested in Cinema, can discuss with them, invests existing Cinema self building Cinema to come is quicker.” 陈导点点头:“燕京眼下就是几个老牌院线,其中华影和新影联算是规模比较大的,不过他们眼下也有很大的问题,新影院建设标准高,旧影院改造成本高,眼下新建一个多厅影城至少要两千万,改造一个至少要一千万,对院线来说非常吃力,现在正在到处找融资的时候,我听说沪市那边最赚钱的联合院线眼下也扛不住院线改造的成本,他们一年的营收才几千万,如果电影票房的春天还没到,又没有资本参与其中,他们根本就没法快速实现院线改造,如果李总真对院线感兴趣,可以跟他们谈一谈,投资现有院线比自己建设院线要来的更快一些。” In Li Mu heart surprised, Director Chen although failed in the late movie box office repeatedly, the matter that but didn't expect he to some film market actually very profound understanding, he said makes Li Mu at heart somewhat itchy, if according to the previous life situation, the movie box office just starts the stage that enters one to rise gradually at present, but this stage to the first half of next year * arrival time will fall into the freezing point all of a sudden, if oneself must receive Cinema, will come to see next year * the period is actually the best stage, but Li Mu will come not to want and other is so long, but does not want to drop one to make the dangerous wealth. Reputation, if can invest now even purchases several Cinema, that may really be too prompt. 李牧心中惊讶,陈导虽然在后期的电影票房上屡遭失败,但没想到他对电影市场倒是有非常精深的了解,他所说的事情让李牧心里有些痒痒,如果按照上辈子的情况来看,眼下电影票房刚开始进入一个缓步走高的阶段,但是这个阶段到了明年上半年*到来的时候就会一下子跌入冰点,如果自己要收院线的话,实际来看明年*时期是最好的阶段,不过李牧一来不想等那么久,而来也不想落下一个发危难财的名声,如果现在就能够入股甚至收购几家院线,那可真是太及时了。 The history of multinational economic development manifests an astonishing center of similitude, that is: When average per person gdp of country breaks through 6000 USD, the entertainment and sports market of this country will certainly welcome the blowout -type development, this point will also obtain the perfect verification on future China, China from an years total box office less than ten hundred million RMB markets, gradually develops to help the world's largest market, altogether also used for more than ten years, by the time of movie box office blowout, truly occupied the maximum benefit and right to speak in the film industry, is Cinema. 多国经济发展的历史都体现出一个惊人的相似点,那便是:当一个国家的人均gdp突破6000美元的时候,这个国家的文体娱乐市场一定会迎来井喷式的发展,这一点在将来的华夏身上也会得到完美的印证,华夏从一个年总票房不足十亿人民币的市场,逐渐发展成全世界最大的市场,一共也就用了十几年的时间,到了电影票房井喷的时代,真正在电影行业占据最大利益和话语权的,就是院线。 Li Mu has wanted being ahead of time layout Cinema, on the one hand develops own Cinema, on the one hand develops own net ticket business. 李牧早就想提前布局院线,一方面发展自己的院线,一方面来发展自己的网票业务。 His tentative plan is, if in next year, Muye Pictures can have Cinema that control stock this year at the latest, later he makes Fang Xudong coordinate, develops on one set of shadow Cinema to choose place booking system, is called Online Ticket System. 他的设想是,如果今年最迟明年内,牧野映象能够有一条自己控股的院线,随后他就让方旭东牵头,来开发一套影院线上选座售票系统,简称网票系统。 After this set of system develops, online general direct in-line in the Taobao net, in offline must popularize in each theater to own Cinema, but must look for the hardware enterprise to have custom-made the self-service ticketing machine, and inserts ticketing within the aircraft this set of system, in brief, this set of system must through system and internet, the computer and cinema city of user computer and ticketing machine complete real-time links. 这套系统开发出来之后,在线上将直接内嵌在淘宝网内,在线下要普及到自己院线内的每一个影院,还要找硬件企业定制自助取票机,并且将这套系统嵌入进取票机内,总而言之,这套系统要通过系统本身和互联网,将用户的电脑、影城的电脑以及取票机完整实时的联系在一起。 The reorganization logic of this set of system is not difficult, must first have certain customizing jurisdiction to the Cinema terminal, in this case, Cinema can according to the actual situation in own theater, chart to each shadow hall the information and seat of defines, then uploads the server the shadow hall information and showing arrangement, simultaneously sells system to link with Cinema own theater this set of system, the real-time sharing two sides sales figures , the user passes the Taobao net on to be able in this case the seat sales figure of real-time understanding each shadow hall each number at the same time according to own demand purchase shadow ticket.. 这套系统的整理逻辑也并不困难,首先是给院线的终端要带有一定的自定义权限,这样的话,院线可以根据自己影院的实际情况,对每一个影厅的信息以及座位图进行定义,然后将影厅信息以及放映安排上传到服务器,同时将这套系统跟院线自己的影院销售系统结合在一起,实时共享两边的销售情况,这样的话,用户通过淘宝网就能够实时了解每一个影厅每一个场次的座位销售情况同时根据自己的需求购买影票。 Whenever there is a user to lock the seat, when this/should seat retains for this/should user in entire system is certain is long, the user can purchase directly, if the user does not purchase within the given time, the system automatic release reserved seat, will provide to the Internet users of entire net again chooses, the user who finally successfully buys tickets, can directly before the movie starts quickly arrives in the cinema city, through the ticketing machine relaxed ticketing, then watches movies directly, not only saves the time that lining up bought a ticket, but also after avoiding arriving in the cinema city , the discovery does not have the number, not to have the risk of seat. 每当有用户锁定座位,该座位在全系统内为该用户保留一定时长,用户可以直接进行购买,如果用户在规定时间内不购买,系统会自动释放保留的座位,再次提供给全网的网民进行选择,最终成功购票的用户,可以直接在电影快开始之前抵达影城,通过取票机轻松取票,然后直接观影,不但省去了排队买票的时间,还避免了抵达影城之后发现没有场次、没有座位的风险。 The Online Ticket System software and hardware is not the big product, does not have any technical difficulty, can definitely realize at present with ease, but true Online Ticket System was born actually at the end of 2005, was first promoted by the net ticket net, main reason was because the film market was also at the ice-breaking time, therefore market enthusiasm was insufficient, the internet person has not focused on this domain. 网票系统的软硬件不是什么大产品,也没有什么技术难度,眼下完全可以轻松实现,但真正的网票系统诞生却是在2005年底,由网票网最先推出,这其中主要的原因是因为电影市场还处在破冰期,所以市场热情度不足,互联网人还没有把目标放到这一领域上。 If Li Mu must make one set of such system now, on software does not have any difficulty, 1-2 months can realize . Moreover the hardware that this set of system involves is also simple, the so-called ticketing machine, is actually a computer of networking, when will match the simple input keyboard as well as a thermo-sensitive paper printer, the user ticketing inputs own ticketing code on the machine, system ticketing the code transmission to check to the server, after the checkup will be completed, will transfer the number and seat information that this/should user will correspond automatically, then the ticket printing will come out on the use thermo-sensitive paper at the scene, will then realize the ticketing, moreover this type of machine will be basic. Does not need anything to maintain, the regular filling thermo-sensitive printing paper was enough, no technique content. 如果李牧现在要做一套这样的系统,软件上没有任何困难点,1-2月的时间就能实现,而且这套系统涉及到的硬件也非常简单,所谓的取票机,其实就是一台联网的计算机,搭配简单的输入键盘以及一台热敏纸打印机,用户取票时在机器上输入自己的取票码,系统将取票码发送至服务器进行核对,核对完成后自动调用该用户对应的场次和座位信息,然后就利用热敏纸当场将票打印出来,即可实现取票,而且这种机器基本不需要什么维护,定期填装热敏打印纸就足够了,没什么技术含量。 So long as there is perfect online to choose place booking system, conducts online to choose the place to buy tickets in internet will become the reality, Li Mu had the complete online payment ecology, the user can conducts to choose the place to buy tickets in the Taobao net choice movie theater and number, buying tickets to pay with Alipay directly, then watched movies using the ticketing machine ticketing to the offline movie theater. 只要有了完善的线上选座售票系统,在互联网进行线上选座购票就会成为现实,李牧有完整的线上支付生态,用户可以在淘宝网选择电影院和场次进行选座购票,购票可以直接用支付宝进行支付,然后到线下电影院利用取票机取票观影。 Compared with the traditional buying tickets way, the network chooses the place to buy tickets to the user will look the experience of movie brings the qualitative leap , to promote to box office has the enormous positive role, moreover own YY has the powerful current capacity, if by that time wants to push some unit of movie, through the YY propaganda, lets the user directly after some unit of movie is interested, directly goes to Taobao to choose the place to buy tickets, can go to the movie theater to watch directly, compared with the traditional propaganda way, this way is more effective much many. 比起传统的购票方式,网络选座购票将会给用户看电影的体验带来质的飞跃,对票房的推动有极大的积极作用,而且自己的yy有强大的流量,到那时候如果想推某部电影,直接通过yy宣传,让用户在对某部电影感兴趣之后,直接去淘宝选座购票,就可以直接去电影院观看了,比起传统的宣传方式,这种方式要有效得多的多。 Once this set of system succeeds, and conscientiously enhanced Cinema box office that uses this set of system, then oneself can popularize this set of system to national all Cinema, making the Taobao net their booking channels, once the Taobao net becomes the main force channel that the user buys tickets, it while helping the national major Cinema booking makes money, national major Cinema are also helping it earn the good commission, this income is highly regarded. 一旦这套系统成功,并且切实提高了使用这套系统的院线票房,那么自己就能够向全国所有的院线普及这套系统,让淘宝网成为他们的售票渠道,一旦淘宝网成为用户购票的主力渠道,它在帮助全国各大院线售票赚钱的同时,全国各大院线也在帮它赚取丰厚的佣金,这笔收入不可小觑。 Therefore, Li Mu said to Director Chen: „Director Chen, troubles you to help relate Yanjing several big Cinema, asks that they do have the interest and Muye Science and Technology carry out the capital cooperation, if interested, everyone can approximately a time meet to chat.” 于是,李牧对陈导说:“陈导,麻烦您帮忙联系一下燕京的几家大院线,问问他们有没有兴趣和牧野科技进行资本合作,如果有兴趣的话,大家可以约个时间见面聊聊。” ( To be continued.) (未完待续。)
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