RINAPE :: Volume #7

#612: Li Mu's solution

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Hearing Li Mu said that was End Child Social Abuse Foundation thought of a very good business model, Xiao Fangfang immediately pleasantly surprised asking: „Ah? real? Mr. Li, you can first say that listens to me?” 听闻李牧说为护苗基金想到了一个非常好的商业模式,肖芳芳顿时惊喜不已的问:“啊？是真的吗？李先生,你能先说给我听听吗？” Li Mu said with a smile: „President Xiao, I considered, do not make the charitable racket, the ordinary racket meeting, participates in bidding most also several hundred people, the scale slightly did not say, the lots are easy unable to lay out the good price, even flows the racket, makes the charitable auction for a long time, the effect will be only getting more and more bad, you said that is?” 李牧笑道:“肖会长,我是这么考虑的,您不是要做慈善拍吗,普通的拍会,参加竞拍的最多也就几百人而已,规模小不说,很多东西容易拍不出好的价格,甚至流拍,长期做义拍,效果只会越来越差,您说是不是？” Xiao Fangfang said: „You said right, is this, did not say regardless today's exception, the charitable auction whole is getting more and more difficult to do......” 肖芳芳说:“你说的没错,就是这样,抛开今天的例外不说,义拍整体是越来越难做……” Li Mu then said: „Actually with these stars, I thinks that you should be also clear, their whole time are not willing to participate in the charity frequently, today they look for you on own initiative, definitely is because today's matter influence is too big . Moreover, you and on four End Child Social Abuse Foundation ambassador televisions, the same day video also happened at the End Child Social Abuse Foundation evening banquet, the End Child Social Abuse Foundation prestige will also obtain very big promotion, therefore I felt that they rushed to the influence on look on own initiative, did you feel?” 李牧接着说:“其实拿那些明星来说,我想您心里应该也清楚,他们大部分时间并不愿意频繁参与慈善,今天他们主动找您,肯定是因为今天的事情影响力实在太大,而且,您和四个护苗基金的大使一齐上电视,当天的视频也是在护苗基金晚宴上发生的,护苗基金的声望也会得到很大提升,所以我感觉他们都是奔着影响力才主动找上来的,您觉得呢？” Xiao Fangfang sighed, said: „I know that before made the stars contribute a thing to by brushing the face, even if they complied, is less willing to invest, now is in abundance initiative, definitely was because the heat degree of today's this matter is too high, waited for the next charitable auction time, wants to ask them is not perhaps impossible again.” 肖芳芳叹了口气,说:“我又何尝不知道呢,以前让明星们捐点东西都要靠刷脸,他们就算答应,也都越来越不愿意投入,现在纷纷主动,肯定是因为今天这件事情的热度太高,等下次义拍的时候,再想找他们恐怕就不可能了。” ** M.u. is saying, Xiao Fangfang smiled one, said: „This is also good, at least this they actively participate time, the charitable auction can lay out some offerings.” **m.u.说着,肖芳芳笑了一声,又道:“不过这样也好,最起码这一次他们积极参与,义拍就能多拍出一些善款。” Li Mu said with a smile: „Actually does not blame these stars, but was End Child Social Abuse Foundation and between them had not found a cooperation for win-win situation point.” 李牧笑道:“其实也不怪这些明星,只不过是护苗基金跟他们之间没有找到一个合作共赢的点。” Xiao Fangfang asked: „Mr. Li, you said, you do have the solution? If any please be quicker tells me, I really want to know......” 肖芳芳问:“李先生,你这么说,难道你已经有了解决办法了？如果有的话就请快些告诉我吧,我实在是太想知道了……” Li Mu said: „President Xiao, I mean, the End Child Social Abuse Foundation charitable charitable auction, do not place Hong Kong to do simply.” 李牧说:“肖会长,我的意思是,护苗基金的慈善义拍,干脆就别放在香港做了。” Xiao Fangfang cannot bear ask: „Is your meaning to attain Mainland does?” 肖芳芳忍不住问:“你的意思是拿到内地去做？” Li Mu un, said: „Is attains Mainland to do, but exactly said, is attains the Mainland network to do.” 李牧嗯了一声,说:“是拿到内地来做,不过确切的说,是拿到内地的网络上来做。” „Network? Online makes the charitable auction?” “网络？在网上做义拍？” „Right.” Li Mu said: „You should hear website that named Taobao net I make?” “没错。”李牧说:“您应该听说过我做的一个名叫淘宝网的网站吧？” „Naturally naturally!” Xiao Fangfang acclaimed one, said: „The kar special edition pre- has 500,000 to open on Taobao probably, the person in Hong Kong popular music circle was saying that for several days your Taobao net, was really fierce!” “当然当然！”肖芳芳赞叹一声,道:“kar的专辑在淘宝上连带预好像已经有五十万张了,香港流行音乐圈子里的人这些天都在说你的淘宝网,实在是太厉害了！” Li Mu said with a smile: „ It is not at all fiercely, speaking of the matter of End Child Social Abuse Foundation charitable auction, I can online be End Child Social Abuse Foundation opens a charitable auction page in my Taobao specially, when the time comes places on the Taobao net to conduct the online racket the goods that all stars donate, then I push this online racket activity with YY again, to be honest, the Mainland ten hundreds of millions people, the number of groupie be higher than many many times compared with Hong Kong. 李牧笑道:“厉害不敢当,说到护苗基金义拍的事情上,我可以在我的淘宝网上专门为护苗基金开设一个义拍页面,到时候把所有明星捐助的物品都放在淘宝网上面进行网上拍,然后我再用yy去推这次网上拍活动,说句实话,内地十几亿人,追星族的数量要比香港高出很多很多倍。 Moreover the online racket like the realistic racket, each goods several minutes of bidding time, will not place online does, I can decide three days the bidding time of all goods, the bidding time grew, the possibility of bidding will also be more, therefore the synthesis, I believe the star goods, if attains the Taobao net to pat, the ultimate cost space definitely is much higher compared with Hong Kong, the offering total that End Child Social Abuse Foundation can obtain finally will have a very big room for improvement. ” 而且网上拍不会像现实拍那样,每一件物品都只有几分钟的竞价时间,放在网上做,我可以把所有物品的竞价时间定到三天,竞价时间长了,竞价的可能性也就会更多,所以综合来说,我相信明星物品如果拿到淘宝网来拍的话,最终价格空间肯定比香港高出不少,护苗基金能够最终获得的善款总数也会有一个很大的提升空间。” „The aggregate amount point of promotion charitable auction, what is more important, we must make the star invest into charitable auction in voluntarily and on own initiative for a long time, how can make them invest voluntarily for a long time? Actually is very simple, lets them, when pays the goods, there is a corresponding harvest, but they most want nothing but is the fame and sensitometry, the current capacity that happen, YY and Taobao in my hand unify is high, when the time comes I come to push this charitable auction fiercely, not only promoted the activity, donated the star of goods also to have major promoted role to these, can considerably increase their sensitometries in the Mainland network, in this case, I want these star is also certain will be glad to the participation, between we and stars also on can achieve win-win, was win-win. The pattern is the health, can be long-time!” “提升义拍的总金额只是其中一点,更重要的是,我们要让明星自愿、主动长期投入到义拍活动中来,怎么才能让他们自愿长期投入进来？其实很简单,就是让他们在付出物品的时候,有相应的收获,而他们最想要的无非就是名气与曝光度,正好,我手里的yy和淘宝结合起来的流量非常高,到时候我来猛推这个义拍活动,不但是推动了活动本身,对那些捐助了物品的明星本身也有很大的推广作用,可以在内地网络上大大增加他们的曝光度,这样的话,我想那些明星自己也一定会非常乐于参与的,咱们和明星之间也就可以做到双赢,只有双赢的模式才算健康、才能长久！” Li Mu had not a little said that if the Taobao net can take the End Child Social Abuse Foundation charitable charitable auction, to attract lots of stars to participate, then to Taobao net own brand is a considerably large promotion. 李牧还有一点没有说,如果淘宝网能够拿下护苗基金的慈善义拍、能够吸引大量明星参与,那对淘宝网自己的品牌知名度又是一个相当大的提升。 Since the Taobao net attains the authorizations of almost all record companies, and after obtaining the video advertisements of several hundred singer records, the family/home number and on the shelf of commodity quantity, the new registration subscriber, the order deal quantity Taobao net and other critical data gained across the board, obtained the enormous promotion, it can be said that upgraded a level completely, this was the fans effect of star, the fans effects of several hundred singers gathered, this energy was too big, was almost a Xiao Yu eon. 自从淘宝网拿到几乎所有唱片公司的授权、并且得到数百名歌星录制的视频广告之后,淘宝网的家数量、上架商品数量、新增注册用户数量、订单成交数量等关键数据一路飘红,得到了极大的提升,完全可以说是提升了一个层次,这就是明星的粉丝效应,几百位歌星的粉丝效应聚集在一起,这个能量太大,几乎就是一个小宇宙。 With the record company cooperation, is the special edition of star, special edition type of thing to put it bluntly is very ordinary, but, if can also attain the Taobao coming up racket the personal belonging of star? Then compared with special edition, special many, is much rarer. 和唱片公司合作,是明星的专辑,专辑这种东西说白了还是很普通,但是,如果能够把明星的私人物品也拿到淘宝上来拍呢？那比起专辑来,特殊的多,也要稀有得多。 For example, Andy Lau contributes the wallet that admire, when the time comes asked Andy Lau to record ten seconds of venture capital R to place for this wallet the product page specially, the netizen saw, absolutely authenticity that will not suspect this commodity, it certainly from Andy Lau oneself, moreover was he has truly used, does fans buy first did not say, this to the Taobao net, its gold content and brand will also obtain the huge promotion. 比如,刘德桦捐出一个自己心仪的钱包,到时候请刘德桦专门为这个钱包录一个十秒钟的vcr放在产品页面上,网友看到之后绝对不会怀疑这商品的真实性,它一定是来自于刘德桦本人,而且确确实实是他用过的,粉丝买不买先不说,这对淘宝网来说,它的含金量以及品牌知名度又会得到巨大的提升。 The Li Mu's plan is: Ahead of time makes one set of complete online charitable auction plan, told Mainland and Hong Kong , Taiwan stars clearly, oneself will push this charitable auction with the resources that the entire channel will promote fiercely, but the Taobao net will specially design a second-level page of charitable auction, established several striking Boss ar positions as well as various types of big or small pictures and writing positions in this page, and told all stars, so long as they participated in this charitable auction, will have the opportunity in the following activity time, obtained not the isotopic demonstration exposure in turn, will have certain promotion to their popularity. 李牧的规划是:提前制定一套完整的网上义拍计划,明确告诉内地以及港台明星,自己会用全渠道推广的资源来猛推这次义拍活动,而淘宝网会专门设计一个义拍的二级页面,在这个页面上设定几个醒目的bar位以及各种大小图片、文字位,并且告诉所有明星,只要他们参与这次义拍,就会有机会在接下来的活动时间内,轮流得到不同位的展示曝光,对他们的知名度会有一定提升。 In this case, to star, so long as puts out personal belonging to participate in the righteousness casually, not only can enhance own reputation and seeking fame, but can also improve own popularity with Li Mu's, brings only benefit , and no harm whatsoever simply, Li Mu believes, most of them will certainly participate without hesitation. 这样的话,对明星来说,只要随便拿出一件私人物品来参加义,不但能够提高自己的口碑、沽名钓誉,还能够借李牧的手提高自己的知名度,简直是有百益而无一害,李牧相信,他们中的大部分人一定会毫不犹豫的参与进来。 If oneself formulate a racket goods bidding list to come out again, told them clearly, whose bidding goods price was high, who can hang in the list striking position, was certain affects some stars, making them contribute some valuable things as far as possible, so long as because can gain a footing in the list, their sensitometries will also increase correspondingly much. 如果自己再制定一个拍物品竞价榜出来,明确告诉他们,谁的竞拍物品价格高,谁就可以在榜单醒目的位置上一直挂着,那么一定而已影响一部分明星,让他们尽可能捐出一些值钱的东西来,因为只要能够在榜单上占据一席之地,他们的曝光度也会相应增加不少。 As the matter stands, the Taobao net may really and wants awesome one, 1 year later internet, the star such as the dog runs everywhere, various great platform will ask the star to move into the improvement current capacity and popularity, but the star will also look for the current capacity high platform to move into on own initiative, operates themselves and sells on internet, however present internet, besides Li Mu, but also without whom can attract the star participation of mass. 这样一来,淘宝网可就是真的又要牛逼一把了,一年以后的互联网,明星如狗遍地跑,各大平台都会去找明星入驻提升流量和知名度,而明星也会主动去找流量高的平台入驻,在互联网上经营与推销自己,但是眼下的互联网,除了李牧之外,还没谁能够吸引得了大批量的明星参与。 The combination of Tieba (Post It) and Taobao, with helping promote + special edition the pattern to attract joining of lots of singer, if oneself made Italy, besides the singer, these star videos actively will also certainly participate, by that time, the Taobao net almost can gather all Chinese stars, not only Mainland and Hong Kong , Taiwan, the Chinese descendant stars in Southeast Asia will also catch the whole lot in a dragnet. 贴吧与淘宝的组合,用帮助推广+专辑的模式吸引了大量歌星的加入,如果自己把义做起来,除了歌星之外,那些影视明星也一定会积极参与进来,到那时,淘宝网几乎就能聚拢所有的华语明星了,不只是内地与港台,东南亚的华裔明星也会被一网打尽。 Xiao Fangfang in telephone that silent moment, thinks the plan that carefully Li Mu said that more is more excited. 肖芳芳在电话那头沉默了片刻,仔细想了想李牧所说的这套方案,越想越激动。 She had long realized that the charitable auction entered the weak impasse, the star participates in the wish being getting more and more low, the amount of righteousness are also getting fewer and fewer, the basic reason was Li Mu says, cannot realize win-win. Oneself always make these stars pay, but thank besides one in the final analysis, is very difficult to return to give them anything. 她早就意识到义拍走入了鸡肋的死胡同,明星参与意愿越来越低,义的金额也越来越少,根本原因就是李牧所说的,没能实现双赢。自己总是让那些明星付出,可是说到底自己除了一句谢谢之外,很难回报给他们什么。 However Li Mu is different, Li Mu has the strong generalization ability in Mainland, this point obtains the verification through Mo Wenwei, if really makes Li Mu online make the righteousness in Taobao, believes that these star will also be interested, so long as they discovered that participates to benefit, then they will be certainly driving and be involved continually, as the matter stands, really formed a business model of positive cycle! 但是李牧不一样,李牧在内地有强大的推广能力,这一点已经通过莫纹蔚得到了印证,如果真的让李牧在淘宝网上做义,相信那些明星自己也会非常感兴趣,只要他们发现参与进来能得到好处,那么他们一定会主动并且持续参与其中,这样一来,真的就形成了一个良性循环的商业模式！ Thinks of here, Xiao Fangfang has been hard to take excitedly, the sound somewhat shivers: „Mr. Li, are you really willing to help End Child Social Abuse Foundation make the charitable auction?” 想到这里,肖芳芳已经激动难耐,声音都有些颤抖:“李先生,你真的愿意帮护苗基金做义拍吗？” Li Mu saying without hesitation: „Naturally, my percentage hundred want . Moreover the complete voluntary help, pats the obtained all offerings to donate End Child Social Abuse Foundation completely.” 李牧毫不犹豫的说道:“当然,我百分百愿意,而且完全义务帮忙,拍所得的所有善款全部捐给护苗基金。” Saying, Li Mu supplements one: „President Xiao, if really operates, I believe the offering that raises will be high is above your imagination, when the time comes not only can solve the End Child Social Abuse Foundation financial problem once and for all, will also bring the huge fund redundancy to End Child Social Abuse Foundation.” 说着,李牧又补充一句:“肖会长,如果真的这么操作,我相信筹得的善款可能会高得超乎你的想象,到时候不但可以一劳永逸的解决护苗基金的资金问题,还会给护苗基金带来巨大的资金冗余。” The Mainland economy although average cannot compare Hong Kong, but if compared with the absolute number of local tyrant, Hong Kong insufficiently looked radically, if lots of stars place Mainland the thing online conducts bidding, Li Mu believes that the price that finally finalized will be certainly optimistic, what is more important, if oneself push the online charitable auction with the resources, the stars actively will certainly participate, the quantity of bidding will have the huge promotion, as the matter stands, the final racket volume of business might bring geometrical time to grow in the original foundation very much. 内地经济虽然平均下来比不上香港,但如果比土豪的绝对数量,香港根本就不够看的,如果大量明星把东西放在内地的网上进行竞拍,李牧相信,最终成交的价格一定会非常乐观,更重要的是,自己如果拿资源来推网上义拍,明星们一定会积极参与,竞拍品的数量也会有巨大提升,这样一来,最终的拍成交额很有可能会在原本的基础上带来几何倍增长。 Xiao Fangfang also believes in firmly, her excited asking Li Mu: „Mr. Li, the matter of that this online charitable auction, you looked when can advance specifically?” 肖芳芳对此也是深信不疑,她激动不已的问李牧:“李先生,那这个网上义拍的事情,你看什么时候可以具体推进？” Li Mu thinks, said: „This President Xiao, I had/left a complete plan over the two days as soon as possible, when the time comes pushes out by the Taobao net and End Child Social Abuse Foundation together, then can start to accept the star to donate, all stars donate End Child Social Abuse Foundation the goods unified, is counted again by End Child Social Abuse Foundation, gives the Taobao net the relevant information docking.” 李牧想了想,说:“这样吧肖会长,我这两天就尽快出一个完整方案,到时候由淘宝网和护苗基金共同推出去,然后就可以开始接受明星捐赠了,所有明星统一将物品捐赠到护苗基金,再由护苗基金统计好,将相关信息对接给淘宝网。” Xiao Fangfang complies immediately: „Good! You said that what I coordinate unconditionally!” 肖芳芳立刻答应:“好！你说什么我都无条件配合！” ( To be continued.) (未完待续。)
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