RINAPE :: Volume #7

#604: Is lucky rapidly

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The «Next Station, Tian Hou» ending full page first arrived at the hand of Rock Records recording as well as Mo Wenwei and in Zhang Guorong, Li Mu not this song copyright to Rock Records, but he needs Rock Records in the name of Rock Records oneself, delivers to RTHK Chinese song dragon Hubang this song, this is also a Hong Kong music most important list. & Chinese & novel . 《下一站天后》的完整版最先到了滚石唱片以及莫纹蔚、张国容的手里,李牧并没有把这首歌的版权给滚石,但是他需要滚石用滚石自己的名义,把这首歌送到香港电台中文歌曲龙虎榜,这也是香港音乐最重要的一个榜单。&中文&小说.. Before hitting the list, Rock Records as well as Mo Wenwei and Zhang Guorong naturally listened to this song, does not have/leave Li Mu to expect, this three parties to the song that Du Wei sang, gave very high appraisal, praise without cease. 打榜之前,滚石以及莫纹蔚、张国容自然是听了这首歌的,不出李牧所料,这三方对杜薇唱的这首歌,都给予了非常高的评价,赞不绝口。 Let Li Mu appraise objectively, Du Wei sang " Next Station, Tian Hou » strength, if brought with previous life sang compares, simply was higher, not only a scale, Du Wei quite therefore Dou Wei version «Shameful», that combination that previous life sang, should be the week little gull and grandson's southern body-fusion, the disparity was needless to say. 让李牧客观来评价,杜薇唱《下一站天后》的实力,如果拿来和上辈子的原唱比,简直高出不只是一个档次,杜薇就相当于是窦唯版的《无地自容》,上辈子原唱的那个组合,应该算是周小鸥和孙南的合体,其中差距自不用说。 Not was only the art or technique of singing to this song as well as Du Wei gives appraised extremely high, even the point of application of this song was favored by this three parties, this song wrote met the place attitude of Hong Kong, was the Cantonese, will the Hong Kong audience feel quite at home absolutely but also had deep feeling, being used to hit the list to be really appropriate in Hong Kong, was used to make the first song of Du Wei first Cantonese song and log in Hong Kong market, was more appropriate. 不但是对这首歌以及杜薇的唱功给予了极高评价,甚至连这首歌的着力点都被这三方所看好,这首歌写的太接香港的地气儿了,又是粤语,绝对能会香港听众倍感亲切而且深有感触,用来在香港打榜真的是再合适不过了,用来做杜薇第一首粤语歌、登陆香港市场的第一首歌,就更加合适不过了。 Zhang Guorong as well as Mo Wenwei after listening to several «Next Station, Tian Hou», makes the phone call to Du Wei, on the one hand highly praises to this song, on the other hand also expressed them to Du Wei in the future favoring that develops in Hong Kong. 张国容以及莫纹蔚在听了几遍《下一站天后》之后,都给杜薇打去电话,一方面对她这首歌高度赞扬,另一方面也表达了他们对杜薇未来在香港发展的看好。 Du Wei this song formally starts to hit the list time gives the Rock Records later second day at the song. 杜薇这首歌正式开始打榜的时候是在歌曲给到滚石之后的第二天。 Next morning, RTHK in the program of new song express, was recommended this song by Host for the first time, when introduced that this song, Host said: „Then must take to everyone's song, is a new work of new singer, the singer named Du Wei, is a 18-year-old attractive female student, speaking of her new song, I believes that people of each Hong Kong person or the life after Hong Kong has listened, very familiar feelings, in this song, not only there are to love ORIJEN (long for) and pursue to the dream, has many everyone very familiar places, the entire song port taste is full, in brief In short, this song can be liked by you certainly, good, following to listen, Du Wei Cantonese new song. «Next Station, Tian Hou»” 第二天上午,香港电台在新歌速递的节目里,第一次由主持人推荐了这首歌,在介绍这首歌的时候,主持人说:“接下来要带给大家的歌曲,是一位新歌手的新作品,歌手名叫杜薇,是一个只有18岁的漂亮女生,说到她的这首新歌,我相信每一个香港人或者生活在香港的人听过之后,都会有一种非常熟悉的感觉,在这首歌里,不仅有对爱情的渴望以及对梦想的追求、还有许多大家非常熟悉的地方,整首歌港味十足,总而言之一句话,这首歌一定能够让你喜欢,好,接下来请收听,杜薇的粤语新歌《下一站天后》” Even is more developed than Hong Kong Mainland at the economy and entertainment, did not have too many entertainment projects in 2002 as before, the influence of broadcasting station was very big, particularly in the music domain, the influence on go far beyond TV Station, had 1 million people to listen to or listen to the bandstand every time passively, when Du Wei this «Next Station, Tian Hou» passed through many places in Diantaili sang, before the radio, intentionally countless people are having no interest is listening respectfully. 即便在经济和娱乐都比内地发达一些的香港,在2002年依旧没有太多娱乐项目,电台的影响力很大,尤其是在音乐领域,影响力远远超过电视台,每时每刻都有百万人在收听或者被动收听音乐台,所以当杜薇这首《下一站天后》在电台里宛转唱起的时候,收音机前无数人都在有心无心的聆听着。 „ Stands before Daimaru has a look at my road carefully “站在大丸前细心看看我的路 Naturally is best the next station to Heavenly Queen / day(s) later 再下个车站到天后当然最好 But magnificent star way once on the way fears high 但华丽的星途途中一旦畏高 Can the back have him to hug 背后会否还有他拥抱 Lover in Baidexinjie 在百德新街的爱侣 In the surface has to plant to look about complacently 面上有种顾盼自豪 Takes office I to sing in stage the scenery to be not necessarily better 在台上任我唱未必风光更好 popularity soap bubble ” 人气不过肥皂泡” Opens the first lyrics that sang to hold the ear of Hong Kong audience all of a sudden, in the first two lyrics presented three Hong Kong unique geographic names crowded, making the Hong Kong audience have the different kind kind feeling all of a sudden , a story gradually launched with the lyrics, resolved to become the female star, to resolve to open the singing girl image also gradually becomes clear three-dimensional, but she pursue to dream with love ORIJEN (long for), showed through the lyrics to the audience, the entire song felt not only kind and comfortable also had encouraging and is moved. 开唱的第一句歌词就一下子抓住了香港听众的耳朵,前两段歌词里密集出现了三个香港特有的地名,让香港听众一下子就有了别样的亲切感觉,紧接着,一个故事随着歌词逐渐展开,一个一个立志要成为女明星、立志要开个唱的女孩形象也逐渐变得清晰立体,而她对梦想的追求与对爱情的渴望,也通过歌词展现给了听众,整首歌给人的感觉不只是亲切、舒服还有励志和感动。 «Next Station, Tian Hou» this song, from the lyrics the effect on the Hong Kong person , as well as is basically consistent to the Yanjing person in people's influence that Yanjing flutters with woof Feng «Yanjing Yanjing», listens to «Yanjing Yanjing» has deep feeling, either is the Yanjing person, either is north floats, in KTV sang «Yanjing Yanjing» is also, not in Yanjing has lived the person, even if listening, sang this song, was very difficult to realize that this song touched the will of the people that at the same time. 《下一站天后》这首歌,从歌词上对香港人的影响,和汪枫《燕京燕京》对燕京人、以及在燕京飘荡的人们的影响基本上是一致的,听《燕京燕京》深有感触的,要么是燕京人,要么是北漂,在ktv里唱《燕京燕京》的也是一样,没有在燕京生活过的人,即便是听起、唱起这首歌,很难体会到这首歌触动人心的那一面。 Overall, this is the work that takes the easy way especially, therefore Du Wei this song broadcast in the broadcasting station, is almost hot immediately. 整体来说,这是一首格外讨巧的作品,所以杜薇这首歌在电台一播出,几乎就立刻火了。 Many audience telephone in the program, inquired Du Wei that person, as well as where can buy this special edition, finally Host said in broadcasting station live broadcast: „Du Wei this year 18 years old, is the outstanding student of Mainland Central Conservatory of Music, this song is her newly single bent/tune, temporarily has not released the special edition, the friend but who likes this song does not need to worry, this song has formally started to hit the list in the broadcasting station now, if likes this song, telephones or sends the news brief to support, in the future we will also broadcast this song in the broadcasting station frequently.” 很多听众打电话到节目里,询问杜薇其人,以及哪里能够买得到这张专辑,结果主持人在电台直播里说:“杜薇今年十八岁,是内地中央音乐学院的高材生,这首歌是她一首新单曲,暂时还没有发行专辑,不过喜欢这首歌的朋友也不用烦恼,这首歌现在已经正式开始在电台打榜,如果喜欢这首歌,就打电话或者发简讯支持一下,往后我们也会经常在电台播出这首歌。” By that noon, Mo Wenwei attended a Hong Kong local area event, when accepts the reporter to interview, deliberately recommended Du Wei this «Next Station, Tian Hou», Mo Wenwei to this song relative commendation, even the entertainment story reported esteem of Mo Wenwei with very surprised tone to Du Wei this mysterious girl. 到了当天中午,莫纹蔚出席香港本地一个活动,在接受记者采访的时候,刻意推荐了杜薇这首《下一站天后》,莫纹蔚对这首歌相当之称赞,以至于连娱乐新闻都用非常惊讶的语气来报道莫纹蔚对杜薇这个神秘女孩的推崇。 Later that day, Zhang Guorong is a guest of the music broadcasting station accidentally/surprisingly, conducted a 20 minutes of live broadcast in the broadcasting station specially, in the live broadcast and Host chat and Hong Kong music circle recent two years of development, chats and insufficiency of freshman strength, finally chats and Du Wei, Zhang Guorong does not award parsimoniously, he even with „singer who „ the clear spring of entertainment world” and „popular music circle extremely rare academic” and can sing truly ” and so on sentences commended that the Du Wei strength, had this established superstar to assume the platform, the Hong Kong People's new song attention to Du Wei as well as Du Wei higher a scale, Du Wei also started. Hong Kong is lucky rapidly. 当天晚些时候,张国容意外做客音乐电台,专程在电台进行了一个二十分钟的直播,直播中与主持人聊及香港音乐圈最近两年的发展,又聊及新生力量的不足,最后聊及杜薇,张国容毫不吝啬褒奖,他甚至用“娱乐圈的一股清泉”、“流行音乐圈极其少有的学院派”、“真正会唱歌的歌手”等等语句来称赞杜薇的实力,有这个老牌大明星坐镇站台,香港民众对杜薇以及杜薇的新歌关注度更高了一个档次,杜薇也开始在香港迅速走红。 Mass users telephone selection and broadcast «Next Station, Tian Hou», the heat degree is unprecedented, the broadcasting station has broadcast in one day five, even so, many people telephone to request to broadcast unceasingly again. 大量用户打电话来点播这首《下一站天后》,热度空前,电台在一天之内已经播了五遍,即便如此,还是有很多人不断打电话要求再播一遍。 First Day on so fiery/popular, the Rock Records person acts according to the experience, thinks that this song can appear in the list quickly first ten, because the list will renew next day, must therefore wait till specifically knows tomorrow. 第一天就如此火爆,滚石的人根据经验,认为这首歌很快就能出现在榜单前十,由于榜单第二天才会更新,所以具体要等到明天才会知道。 The list statistical cycle is one week, in other words, the data of its real-time statistics takes one week of time as the unit, «Next Station, Tian Hou» although is hot today, but pulls open to seven days of average, on the position will definitely receive the quite tremendous impact, but with the lapse of time, is nearer from seven days, her ranking will also be higher, when seven days later, it with other at the list song is the statistical recent seven days of data, at that time this song could reach also perhaps, after reaching how long can maintain, on must look at that the heat degree of continuing this song to have was much high. 榜单的统计周期是一个星期,也就是说,它实时统计的数据都是以一周时间为单位的,《下一站天后》虽然今天非常火,但是拉开到七天平均,名次上肯定会收到比较大的影响,不过随着时间的推移,距离七天越近,她的排名也会越高,等到七天之后,它和其他的在榜歌曲都是统计最近七天数据,那时候这首歌或许可以登顶也说不定,至于登顶之后能维持多久,就要看这首歌的持续热度有多高了。 Also without second day, Li Mu convened Tieba (Post It) person in charge that night, and operation and Business of team Muye Science and Technology, starts the discussion next step star to join the Tieba (Post It) plan, pattern and flow that and entire channel promotes. 还没等第二天,李牧当天晚上就召集贴吧的负责人,以及牧野科技的运营及商务团队,开始讨论下一步的明星加盟贴吧计划,以及全渠道推广的模式和流程。 The overall pattern and logical Li Mu have stroked to be clear basically, therefore this he mainly said oneself idea time, then made everyone profit by opinions from various sources, if there is better corrections, everyone revised together improves, then determined that a pattern started to implement. 整体的模式和逻辑李牧已经基本捋清楚了,所以这一次他主要是把自己的想法说出来,然后让大家集思广益,如果有更好的修改意见,大家一起来修改完善,然后确定一个模式就开始实施。 Tieba (Post It) person in charge is a big business operation manager who Lin Qingya lures, named Zhang Wei, is mainly responsible for the day-to-day operation of Tieba (Post It), the star joins the plan of Tieba (Post It), once starts to operate, is responsible for the overall operation by Zhang Wei. 贴吧的负责人是林清雅挖过来的一个大企业运营经理,名叫张威,主要负责贴吧的日常运营,明星加盟贴吧的计划一旦开始运作,就由张威来负责整体运作。 Initially Tieba (Post It) can succeed, depended that group of fan fans that is earliest established on various superstar Tieba (Post It) as well as Easy Music Network that gathers unified, now Tieba (Post It) although has continued more than half a year is the biggest Chinese community, but cannot promote a scale own gold content again, therefore this Li Mu's star joined the Tieba (Post It) plan, took to have the support of crew. 当初贴吧之所以能成功,靠的就是最早统一创立的各大明星贴吧以及易听网上汇聚的那帮歌迷粉丝,现在贴吧虽然已经持续大半年都是最大的华语社区,但一直没能再把自己的含金量提升一个档次,所以这次李牧的明星加盟贴吧计划,一拿出来就得到了全体工作人员的支持。 The concept that the entire channel promotes also perfectly conforms to the chain that Muye Science and Technology, Easy Music Science and Technology and Taobao net three companies and many businesses build, has Mo Wenwei this successful case let alone, therefore everyone does not doubt its feasibility, as well as it to the attraction of singer. 全渠道推广的概念也非常符合牧野科技、易听科技以及淘宝网三家公司、多块业务搭建起来的链条,更何况已经有了莫纹蔚这个成功案例,所以大家也丝毫不怀疑它的可行性,以及它对歌星的吸引力。 Zhang Wei has no objection to the Li Mu's plan, he after listening to Li Mu's all plans, only asked a question: „Chief Li, can the entire channel promotion, our one month make several times like this?” 张威对李牧的计划没有任何异议,他在听完李牧的所有规划之后,只问了一个问题:“李总,这样的全渠道推广,我们一个月能做几次？” Li Mu said: „Not only entire channel most essential one point in YY, YY is the cores of our Muye Science and Technology all products, Tieba (Post It) this model of product that YY pop-up window must serve, therefore we cannot take too the YY resources, temporarily locates once a week the entire channel promotion.” 李牧说:“全渠道最关键的一环在yy,yy是我们牧野科技所有产品的核心,yy弹窗要服务的也不只是贴吧这款产品,所以我们不能占用太多yy资源,暂时定位每周一次全渠道推广。” Zhang Wei nods, once a week also enough, one year got down at least can push more than 50 times, some so many resources can divide, to the attraction of singer is very big. 张威点了点头,每周一次也够了,一年下来至少能推五十多次,有这么多资源可以分,对歌星的吸引力还是非常大的。 Ding Jian said: „I suggested that our Tieba (Post It) this, authenticating the star releases a detailed weight computing way, for example, log in one time, to many authority Zhongfen, the log in words, how the power subdivision increases progressively every day continuously ; Again for example they, if posts a post to have many power subdivisions, if in the post adds a picture to add many power subdivisions ; Is similar them to reply fans time to obtain many power subdivisions, like this influences subtly affects these stars, lets participation that they are more and put into.” 丁健说:“我建议咱们贴吧这一块,给认证明星出台一个详细的权重计算方式,比如,每天登陆一次,给多少权重分、连续登陆的话,权重分如何递增;再比如他们如果发一个帖子有多少权重分,帖子里如果加一张照片能够加多少权重分;还有类似他们回复一次粉丝可以得到多少权重分,这样潜移默化的去影响那些明星,让他们更多、更投入的参与进来。” Saying of Li Mu approval: „Having a weight computing rule is very important, but is a little explicit, the way of this weight statistics we can disclose to the record company, but we cannot saw to the record company and star the concrete number demonstration, once otherwise they take the score to go to the ratio mutually, that was finished, we are not possible really to defer to this weight to arrange the entire channel promotion, the entire channel to anyone, depends certainly on who the company that is suitable and coordinate, as well as him is whether more initiative and is more positive.” 李牧赞同的说道:“出一个权重计算规则很重要,不过有一点要明确,这个权重统计的方式我们可以透露给唱片公司,但是我们不能把具体的数字展示给唱片公司以及明星看到,否则一旦他们拿分数相互去比,那就完蛋了,我们是不可能真按照这个权重去安排全渠道推广的,全渠道给谁,一定是取决于谁更适合、更配合、以及他所在的公司是否更主动、更积极。” Zhang Wei simply said: „Chief Li felt relieved, I will confess the rule with them, letting them only to go all out to find the way full power to participate and enhance the weight, but their any cannot test the data!” 张威便道:“李总放心,我会跟他们交代规则,让他们只能拼命想办法去全力参与、提高权重,但不会给他们任何可考数据！” ( To be continued.) (未完待续。)
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