RINAPE :: Volume #6

#592: Competition program

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In Yoshiki Tanaka's work has In short Li Mu especially to like, what said: My battle path, is the stars sea. 田中芳树的作品里有一句话李牧特别喜欢,说的是:我的征途,是星辰大海。 The stars and sea, one is the vast universe, one is on Earth broadest and profound existence, is making clear inexhaustibly in the future with endless indefinite long road, to Li Mu is also same, internet will be his future stars sea, but he has not even produced now truly the ship, how to present all well satisfied. 星辰与大海,一个是浩瀚的宇宙,一个是地球上最广阔而又深远的存在,都昭示着无穷无尽的未来与漫漫无期的长路,对李牧来说也是一样,互联网就是他未来的星辰大海,而他现在甚至还没有把船真正造好,又怎么会对眼前的一切心满意足。 Chen Wan is not a career heart very heavy woman, actually also after knowing Li Mu, was compelled a capable woman by him step by step, therefore Chen Wan also very clear Li Mu to the future pursue, this big boy can think running that at heart Agan such non-stop, only if some day he himself wants, otherwise no one can make him stop. 陈婉并不是一个事业心很重的女人,却也在认识了李牧之后,被他一步步逼成了一个女强人,所以陈婉心里也很明白李牧对未来的追求,这个大男孩会想阿甘那样不停的奔跑,除非有朝一日他自己愿意,否则没人能够让他停下来。 Thinks the strength that Li Mu marches forward courageously recklessly, Chen Wan felt oneself want to result in the picture is too far and too be also impractical a moment ago, therefore then self-ridicules smiles, shakes, chatted the matter on work with him, in her opinion, will chat work Li Mu to be interested. 想到李牧不顾一切勇往直前的劲头,陈婉觉得自己刚才想得画面太远而且又太不切实际,于是便自嘲一笑,甩甩头,又与他聊起了工作上的事情,在她看来,聊工作李牧应该会更感兴趣。 Happen, Chen Wan also wants to work on something saying that oneself to the Li Mu hear, making him make the review to oneself or with making a decision. 正好,陈婉也想把自己工作上的一些事情说给李牧听,让他给自己做做点评或者拿拿主意。 For example the task on present Chen Wan shoulder is very heavy, Li Xiang had determined that must leave job from Xiangnan TV, she has lost the interest in the Host domain, thinks wholeheartedly the Yanjing development film and television entertainment, " Happy Camp » program group could not keep her too for a long time, at present has started to look for new Female lead to hold, in the future good to match with Chen Wan, localization in stage was also clear, in the future Chen Wan will be the core that «Happy Camp» Female lead held, therefore incurred the new Host words, mainly must solicit her suggestions. 比如眼下陈婉肩上的担子就很重,李香已经确定要从湘南卫视离职了,她对主持人领域已经失去兴趣,一心想到燕京发展影视娱乐,《快乐大本营》节目组也留不了她太长时间,眼下已经开始物色新的女主持,将来好跟陈婉搭配,台里的定位也非常清晰,未来陈婉就是《快乐大本营》女主持的核心,所以招新主持人的话,主要还是得征求她的意见。 Chen Wan said, at present the program group hopes she chooses the right partner, but Chen Wan chose in several candidates quite a while had not found the right candidate, but Li Xiang that side meaning was, most towed again for 1-2 months, she must leave job from Xiangnan TV, is counted cycle that the rookie connected with, left the time of program group is not many, even was somewhat urgent. 陈婉说,目前节目组希望她来挑选合适的搭档,但是陈婉在几个候选人里挑选半天都没有找到合适的人选,可是李香那边的意思是,最多再拖1-2月,她就要从湘南卫视离职了,算上新人交接的周期,留给节目组的时间并不算多,甚至有些紧迫。 Li Mu view regarding this is: «Happy Camp» and need not two female Host, on the contrary, Li Mu thought that Female lead held was enough, instead can many attention as centralized as Chen Wan on. 李牧对此的看法是:《快乐大本营》并不一定需要两个女主持人,相反,李牧觉得一个女主持就足够了,反而能够把更多的注意力集中到陈婉身上。 But Chen Wan felt, if teamed up He Jiong and Li Weijia by oneself, haunches the entire grade of program to come, is really presses strength mountain to be big, first several Cheondae-ri looks for her and He Jiong let alone talks, revealed that wants to make an intention of grade of competition program, hopes when the time comes can make them lift up the burden/shoulder pole of management, perhaps in that case, Chen Wan must be busy thoroughly, the present is one month only needs to work about ten days in Hunan, if Li Xiang leaves job and not have the new partner to arrive, the competition program to start, it is estimated that one month at least needs to work for twenty days in Hunan. 可是陈婉却觉得如果让自己来搭档何囧和李伟佳、撑起整档节目来,实在是压力山大,更何况前几天台里找她和何囧谈话,表露出想做一档选秀节目的意图,希望到时候能够让他们两个来扛起主持的担子,那样一来,陈婉恐怕就要彻底忙起来了,现在是一个月只需要在湘都工作十天左右,如果李香离职、没有新搭档到位、选秀节目又启动,估计一个月至少要在湘都工作二十几天。 Li Mu hears the competition program, then curious inquiry: „What competition program can Xiangnan TV make?” 李牧听说选秀节目,便好奇的询问:“湘南卫视要做什么样的选秀节目？” Chen Wan said: „The meaning of leadership wants to make sang class the competition program, moreover elected to the national sea, but this was only a general idea, how to operate and specifically operates with what pattern has not decided.” 陈婉说:“领导的意思是想做一个唱歌类的选秀节目,而且是面向全国海选,但这只是一个大概的想法,具体怎么操作、以什么模式来操作都还没定。” Li Mu asked her: „If the production company has the good competition program pattern, your stage will consider to cooperate?” 李牧问她:“如果制作公司有好的选秀节目模式,你们台会考虑合作吗？” Chen Wan asked: „Production company? How to cooperate?” 陈婉问:“制作公司？怎么合作？” Li Mu said: „Is formulates the operator schema of entire competition program by the production company, simultaneously the production company certain extent participates in the propaganda promotion, manufacturing the release, is proportionate with TV Station conducts gain sharing.” 李牧道:“就是由制作公司来制定整个选秀节目的操作模式,同时制作公司一定程度参与宣传推广、制作发行,然后按比例跟电视台进行利润分成。” Chen Wan said: „This has not heard actually, has this partnership model? Probably now the TV Station variety and competition class program is manufactures independently, rarely has in manufacturing the surface and exterior company cooperation.” 陈婉说:“这个倒是没有听说过,有这种合作模式吗？好像现在电视台的综艺、选秀类节目都是自己独立制作,很少有在制作成面上与外部公司合作的。” Li Mu said with a smile: „Everything has the first time, or our Muye Pictures turn head has a plan of competition program, bumps with your Station Leader, if they are interested, everyone can produce a grade of competition program across the country together, the support that Muye Science and Technology on online can provide is very powerful, the propaganda and registration, preheating even vote.” 李牧笑道:“凡事都有第一次,要不我们牧野映象回头出一个选秀节目的方案,跟你们台领导碰一下吧,如果他们感兴趣,大家可以一起制作一档全国范围内的选秀节目,牧野科技在线上能够提供的支持还是非常强大的,宣传、报名、预热甚至投票。” Chen Wan said: „Do you have the general idea, mentioned listens.” 陈婉说:“你有没有大概的想法,说来听一下。” Li Mu simply said: „At present actually general ideas, but is not quite mature, is to make one grade specifically to aim at the young woman singer competition class program probably.” 李牧便道:“目前倒是有一个大概的想法,只不过还不太成熟,大概就是做一档专门针对年轻女性的歌手选秀类节目。” „Ah?” asking of Chen Wan surprise: „Why can do in view of the female singer competition specially? If doesn't limit the sex is not?” “啊？”陈婉诧异的问:“为什么要专门做针对女性的歌手选秀？如果不限性别的话不是更好吗？” Li Mu said with a smile: „More is big and mixed instead more does not complete easily, in the young people makes majority of star dream is being the girl, competition program that if the grade specifically aims at the girl, not only will attract the female participant from the pattern, but also to a female participant misconception, making them think that did not have the masculine participation, their competitive few half, this instead can allow more young women to participate, will also arouse the interests of more female audience, the most important thing is, although sacrificed the male participant, because entire is the reason of female participant, can attract more male. Audience, therefore instead will overall play very good effect.” 李牧笑道:“越是大而杂反而就越不容易做好,年轻人里做着明星梦的大部分是女孩子,所以如果有一档专门针对女孩子的选秀节目,不但会从模式上吸引女性参赛者,还会给女性参赛者一种错觉,让她们以为没有了男性的参与,她们的竞争就会少一半,这样反而能让更多的年轻女性参与进来,而且也会引起更多女性观众的关注,最重要的是,虽然牺牲了男性参赛者,但因为全是女性参赛者的原因,又能吸引更多的男性观众,所以整体来说反而会起到很好的效果。” Chen Wan is tilting the head thinks, nod that approves of very much: „I felt you said makes sense very much......” 陈婉歪着头想了想,很是赞同的点点头:“我觉得你说的很有道理……” Li Mu said with a smile: „When the time comes chooses several big cities in the nation as the minute/share contest area, each contest area elects to start from the sea , 100 enters 80 and 80 to enter 50 and 50 to enter 40 to the contest area top 100 to match like this little, finally draws several players who several big contest areas elect finally to Hunan completely conducts the final, the finals are also like the minute/share contest area, is not 1-2 decides the victory and defeat, but eliminates, the little advancement little, simultaneously plans regional audience to support the local player, best to trigger the effort between fans, making fans mobilize more people to pay attention, Makes a national cultural symbol and label the competition program thoroughly.” 李牧笑道:“到时候在全国选择几个大城市作为分赛区,每一个赛区从海选开始,一直到赛区百强、100进80、80进50、50进40这样一点点赛下来,最后再把几大赛区最后选出来的几个选手全部拉到湘都去进行总决赛,决赛也和分赛区一样,绝不是1-2就决出胜负,而是一点点淘汰、一点点推进,同时策划各地观众来支持本地选手,最好是能够引发粉丝之间的好胜心,让粉丝去发动更多的人关注到其中来,彻底把选秀节目做成一个全国性的文化符号与标签。” Chen Wan brain some have not kept up with the rhythm, of Li Mu plan to the present television person truly was somewhat big, at present the variety show basically is also only the local influence, can achieve few of national influence, the competition program was also same, the construction of Li Mu plan arrived simply huge scary, if the minute/share contest area system, elected to start to the minute/share contest area to select the winner from the sea, this was a long process ; The division contest area elected the winner, brought to conduct the finals wheel these winners to Hunan again, the entire competition on the television cannot broadcast continuously a half year was even longer? This cycle also was really long. 陈婉脑子有些没跟上节奏,李牧规划的这个对现在的电视人来说确实是有些大了,眼下综艺节目基本上都还只是地方性的影响力,能做到全国影响力的没几个,选秀节目也是一样,李牧规划的这个架构简直庞大到吓人,如果分赛区制度,从海选开始一直到分赛区选出优胜者,这就是一个漫长的过程;等分赛区选完了优胜者,再把这些优胜者带到湘都来进行决赛轮,整个比赛在电视上还不得连续播出半年甚至更久？这个周期也实在是太长了点。 Facing the Chen Wan's question, Li Mu said: „A half annual period is not long, if really must do, the sea elects to start from the winter vacation, then stands firm the rhythm to proceed to advance little, the last finals control about mid August section, that was perfect, stretched across the winter and summer vacation, little competition cultural infiltration to the whole nation at heart, making them pay attention to the player who this competition and attended the competition more and more, fostered summer vacation, its influence was absolutely unprecedented.” 面对陈婉的疑问,李牧却说:“半年周期并不算长,如果真的要做,海选从寒假就要开始,然后稳住节奏一点点往前推进,把最后一场决赛控制到八月中旬左右的时间段,那就再完美不过了,横跨寒暑假、一点点把选秀文化渗透到全国人民的心里,让他们对这场比赛和参加比赛的选手越来越关注,一路养成到暑假,它的影响力绝对是前所未有的。” Chen Wan exclaims: „This investment should be also astonishing.” 陈婉惊叹道:“这种投入应该也非常惊人吧。” Li Mu said with a smile: „Advertisement the words of tender leverage, the cash investment of program is not big ahead of time, even can first receive the profit at the beginning of the arrangement, but the investment on resources on slightly first-year university student some, the manpower and physical resource is an aspect, if cooperates, in your stage must guarantee that every week puts out two hours and even longer of running schedule in the weekend evening , to continue to keep broadcast that this competition, I also continuously with the Muye Science and Technology online resources unceasing promotes, making the influence of this grade of competition program bigger and bigger.” 李牧笑道:“广告提前招标套现的话,节目的现金投入不大,甚至在筹备之初就能先收到盈利,不过资源上的投入就稍微大一些,人力、物力是一方面,如果合作的话,你们台里必须要保证每周在周末的晚上拿出两个小时甚至更长时间的档期,持续不停的播出这场选秀,我也会一直用牧野科技的线上资源不断的进行推广,让这档选秀节目的影响力越来越大。” Chen Wan could not bear say: „To Xiangnan TV, if the plan of this grade of competition program is truly good, they definitely have the manpower and resources to handle this matter, but do you have the energy to handle this matter?” 陈婉忍不住说:“对湘南卫视来说,如果这档选秀节目的方案确实非常棒,他们肯定是有人力物力来做这件事情的,但是你有精力做这种事情吗？” Li Mu said with a smile: „I feared that does not have the energy personally to participate, but is provided the plan by me earlier, how the mid and late part I provide the resources as well as conform with the resources and method of enhancement influence, the concrete execution definitely is lets under the hand person and you coordinates to do, I do not participate specifically.” 李牧笑道:“我怕是没精力亲身参与,不过前期由我来提供方案,中后期我提供资源以及如何整合资源、提高影响力的方法,具体执行肯定是让手底下的人和你们配合来做,我不具体参与。” Chen Wan nods: „That is good, otherwise I am not willing to make you again many outdoor shop matter.” 陈婉点点头:“那就好,不然我也不愿意让你再多一摊子事儿。” Li Mu said: „My thoughts are not on this, but wants to widen the path of Muye Pictures development trend taking this opportunity, if later you meet the good variety show plan, execution and public relations talent, can introduce to me, later Muye Pictures will continue to need this talent in aspect.” 李牧说:“我的心思不在这上面,只不过是想借这个机会把牧野映象未来发展的路子拓宽,以后你要是遇到不错的综艺节目策划、执行以及公关方面人才,可以介绍给我,以后牧野映象会持续需要这方面的人才。” Chen Wan then said: „Ok, I help you pay attention.” 陈婉便说:“行,我帮你留意着。” Li Mu wants first to take Super Voice Girls this pattern, the super girl in born in 2004 then reached the peak in 2005, all the people looked that the super girl was not really exaggerating, but the operation method of super girl also had the new idea in that time , voted and eliminates with various PK, the link setting of resurrecting, opened the message voting channel, stirs up frantic fans to garner votes for own idol, in the life frequently presented fans to have the relatives of cell phone to look for entire family, let them for own idol voting, on turned into a propaganda machinery each fans all of a sudden, therefore unceasingly. The influence of super girl is increased to a peak, the viewing ratio that 05 years of super girl plays in the finals also became the viewing ratio highest record of China competition and variety show, in the future ten years of no grade of program can compared with. 李牧想先把超级女声这个模式拿出来,超女在2004年诞生,在2005年便达到了巅峰,全民看超女真是一点都不夸张,而超女的运作手段在那个时代也非常有新意,采用各种pk、投票、淘汰、复活的环节设定,又开辟了短信投票通道,来煽动狂热粉丝为自己的偶像拉票,生活中经常出现一个粉丝把全家有手机的亲戚都找一遍,让他们为自己的偶像投票,一下子就把每一个粉丝变成了一个宣传机器,所以不断把超女的影响力提升到一个巅峰,05年超女决赛的收视率也成了华夏选秀、综艺节目的收视率最高纪录,往后十年都没有哪一档节目能比得了。 Moreover, the super girl was also the distance in 2002 a recent grade of competition program, if brings now, will not produce too serious unaccustomed to the climate, on the contrary, if brings China The Voice that pattern now, Li Mu instead was worried about the effect in estimate, because The Voice most famous, most unique, was „teacher swivel chair” pattern, the audience only then the competition that after looking at the judge directly faced the player, especially will be interested in this new pattern, but the present audience is very pure, the experience content type was also monotonous, it is estimated that looked that what competition found it interesting, now makes The Voice, Feared that gave the waste it in vain. 而且,超女也是距离2002年最近的一档选秀节目,如果现在拿过来,不会产生太严重的水土不服,相反,如果现在把华夏好声音那种模式拿过来,李牧反而担心起不到预想中的效果,因为好声音最出名的、最独特的,就是“导师转椅”的模式,观众只有在看多了评委直接面对选手的选秀之后,才会对这种新模式尤为感兴趣,而现在的观众很单纯,经历的内容种类也非常单调,估计看什么选秀都觉得有意思,现在做好声音,怕是把它白白给浪费了。 ( To be continued.) (未完待续。)
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