RINAPE :: Volume #6

#559: Pacifies or goes all out

LNMTL needs user funding to survive Read More

Ripping between internet enterprises compels too, the matter of struggling emerges one after another incessantly, even also appears repeatedly has used the matter of hacker attack opposite party website and server in secret, but to the entire industry, plays like Muye Science and Technology, but also is really the first time sees. 互联网企业之间的撕逼太多,明争暗斗的事情更是层出不穷,甚至还多次出现过暗中用黑客攻击对方网站与服务器的事情,但是对全行业来说,像牧野科技这么玩的,还真是头一次见。 First is Muye Science and Technology this time rips to compel Sina, it can be said that the unusual gentleman, does not make any attack to Sina, but cancels from own product Sina, let alone now the internet laws and regulations are not perfect, even does not have the means to make any sanction to Muye Science and Technology perfectly, others product lines, how want to play how play, therefore this Sina was doomed to eat huge being unable to speak out about one's grievances. 首先是牧野科技这次撕逼新浪,可以说是非常绅士的,不对新浪做出任何攻击,只是把新浪从自己的产品里抹去,别说现在互联网法律法规还不健全,就算健全也没办法对牧野科技做出任何制裁,人家自己的产品线,想怎么玩就怎么玩,所以这次新浪注定要吃一个天大的哑巴亏了。 Next, the Muye Science and Technology too chicken thief, their shield logic was truly studied one to study in the morning by internet person of one crowd of solidification thoughts, after they study thoroughly Muye Science and Technology the shield logic of the talent level, such as the torrential river water to the admiration of Muye Science and Technology extends simply unceasingly, simultaneously everyone is also being Sina pays silent tribute at heart, If nothing else, this Sina was plants in Muye Science and Technology there thoroughly. 其次,牧野科技确实太鸡贼了,他们的屏蔽逻辑被一群固化思维的互联网人研究了一上午才研究出来,当他们研究透牧野科技的这种天才级的屏蔽逻辑之后,对牧野科技的敬佩简直如滔滔江水延绵不绝,同时大家也都在心里为新浪默哀,别的不说,这次新浪在牧野科技那里是彻底栽了。 Sina holds the emergency meeting immediately, how the discussion to deal with launching an attack of suddenly Muye Science and Technology, the Chen Tong mood misses the pinnacle, he had said do not make UC, do not go to the upfront to compete with Muye Science and Technology, finally present no one pays attention to him, instead taunted to him, now Muye Science and Technology does not act already, intended to directly soar own painstaking care to come, he was hit by this unexpected misfortune for no reason, the mood natural anger to the pinnacle. 新浪内部立刻召开紧急会议,讨论如何应对牧野科技的忽然发难,陈同的心情差到了极致,他早就说过不要做UC、不要去正面跟牧野科技竞争,结果在座的没人理会他,反而对他冷嘲热讽,现在牧野科技不出手则已,一出手就直奔着自己的心血而来,他凭白遭受这种无妄之灾,心情自然愤怒到了极致。 The conference from the beginning, technical person in charge of Sina net published one group of server latest monitoring data: Employs two methods to achieve one goal to start in view of the Sina net from Muye Science and Technology now, the visits of Sina net compared with this month same time interval average value, reduced 26%! 会议一开始,新浪网的技术负责人就公布了一组服务器最新的监控数据:从牧野科技双管齐下针对新浪网开始到现在,新浪网的访问量跟本月同时段均值相比,降低了26%！ In short, full house startled! 一句话,满堂惊！ These past self-confident high-level present is dumbfounded, who didn't expect, the website 1/4 current capacity flash was caught by Muye Science and Technology, moreover this is also only a start. 那些以往自信满满的高层眼下都傻了眼,谁也没想到,自己网站四分之一的流量一瞬间就被牧野科技卡住了,而且这还只是一个开始。 Sina is NASDAQ listed enterprise, the US stock market currently US (America) implements the summertime, NASDAQ opens in Yanjing time 9 : 30 pm, how long today the matter of cannot want to pass to the capital market, when the time comes the stock price of Sina net fears...... 新浪是纳斯达克上市企业,美股现在美国实行夏令时,纳斯达克在燕京时间晚上 9 点半开盘,今天发生的事情要不了多久就会传到资本市场,到时候新浪网的股价恐怕…… day the dog cannot think simply! 日了狗简直不敢想！ CEO the violent walks immediately: „How now the urgent matter solves this problem! If cannot solve, to tow today in the evening, NASDAQ opening, the stock price will certainly crash!” CEO立刻暴走:“现在当务之急是怎么解决这个问题！如果今天解决不了、拖到晚上,纳斯达克一开盘,股价一定会崩盘！” Portal website, 1/4 current capacities were cut in one day, this simply is the rhythm of dog belt/bring! Let alone everyone present is fearful and apprehensive, once US (America) that side investor knows that perhaps this news, does need to fly into a rage? A listed company most fears is the investor loses the confidence, once the investor loses the confidence, whom the fallen trend did not have to draw again comes back. 一个门户网站,四分之一的流量在一天之内被砍,这简直就是狗带的节奏啊！别说在座的每一个人都心惊肉跳,一旦美国那边的投资人知道这个消息,恐怕更是要暴跳如雷吧？一个上市公司最怕的就是投资人失去信心,一旦投资人失去信心,下跌的趋势就再没谁能拉得回来了。 Heart of Chen Tong in drop blood, unexpected misfortune! Absolute unexpected misfortune! The Sina net is own child, because now this greedy fellows want to snatch the food from the Muye Science and Technology mouth at present, Muye Science and Technology directs the spearhead at the Sina net directly, now knew flustered, did early his mother do? 陈同的心都在滴血,无妄之灾啊！绝对的无妄之灾！新浪网是自己的孩子,现在因为眼前这帮贪心的家伙想从牧野科技嘴里抢食,以至于牧野科技直接把矛头对准新浪网,现在一个个的都知道慌张了,早他妈干嘛去了？ Be responsible for person in charge Xu Jinzhong of UC project, whether with Muye Science and Technology robbed the QQ team with Chen Tong in the conference has choked one time, initially his steadfast must start the UC project, moreover must do on large scale does especially, but also ridiculed Chen Tong to oppose that UC was because the fear involved, but his at heart is very anxious at present, feared Chen Tong to bide one's time for punishment, therefore he immediately saying of righteousness expression: „I suggested, making the legal department plan an official letter to issue Muye Science and Technology immediately, publicly reprimands their behaviors, to make them stop the injury immediately to Sina! Warned them, if continued to violate the Sina interests, we will maintain ourselves with the legal weapon!” 负责UC项目的负责人徐晋钟,曾经在是否与牧野科技抢夺QQ团队的时候跟陈同在会议上呛过一次,当初他坚定不移的要上马UC项目而且要大搞特搞,还讥讽陈同反对UC是因为害怕牵连,可眼下他的心里可是紧张得很,就怕陈同秋后算账,所以他立刻义正言辞的说道:“我建议,让法务部门立刻拟一封公函发给牧野科技,严厉斥责他们的行为、让他们立刻停止对新浪的伤害！警告他们,如果继续侵害新浪的利益,我们将用法律武器维护自己！” One crowd of portraits look at fool same looks at he, particularly person in charge of legal department, his face was fed the flying in circles expression to ask Xu Jinzhong: „Chief Xu, can you say that which law Muye Science and Technology was against? They linked one to attack our words not to say from the start, but shielded us in own product system, if this can consider the opposite party to violate our interests, we can also go to central TV Station, why not Sina net in CCTV advertisement Riga.” 一群人像看傻逼一样的看着他,尤其是法务部门的负责人,他一脸被喂了翔的表情问徐晋钟:“徐总,您能不能说说牧野科技触犯了哪条法律？他们压根连一句攻击咱们的话都没说过,只是在自己的产品体系里把咱们屏蔽了,如果这都能告对方侵害我们的利益,那我们也可以去告中央电视台,为什么不在央视广告里加上新浪网。” Xu Jinzhong is dumbfounded. 徐晋钟哑口无言。 Oneself want to shift the topic, making everyone be filled with righteous indignation to Muye Science and Technology, thus does not give the opportunity that Chen Tong brings up old scores, didn't expect these words saying does not have the technique content, suffered so many despising for no reason. 自己只是想转移一下话题,让大家对牧野科技义愤填膺,从而不给陈同翻旧账的机会,没想到这句话说的太没有技术含量,凭白遭受了这么多的鄙视。 Saying that Chen Tong a face was inwardly angry at this time: „Under Muye Science and Technology such first-year university student chess, definitely is because our high price poaches the QQ team, to persist in developing the UC reason, YY is Muye Science and Technology all products and core of business model, we pose a threat to his paramount interest, he must attack our core business, before my those words, giving up developing the only means that UC solves the problem!” 陈同这个时候一脸愠怒的说道:“牧野科技下这么大一盘棋,肯定是因为我们高价挖走QQ团队、坚持开发UC的原因,YY是牧野科技一切产品和商业模式的核心,我们威胁到他的核心利益,他就要对我们的核心业务进行打击,我还是之前那句话,放弃开发UC才是解决问题的唯一办法！” Xu Jinzhong one hear of this saying were anxious immediately, asked Chen Tong: „Does your meaning dismiss the UC team, invests the product that so many manpower, energy, financial resource and physical resource do to discard us?” 徐晋钟一听这话顿时急了,问陈同:“你的意思是把UC团队解散、把咱们投资这么多人力、精力、财力、物力搞的产品废掉？” Nod of Chen Tong does not evade: „Only then this has the opportunity to solve the present difficult position.” 陈同毫不避讳的点了点头:“只有这样才有机会解决眼前的困境。” Xu Jinzhong angry saying: „Chen Tong, do not say things just to frighten people here, Muye Science and Technology is not the Buddhism believers, I look at them to retaliate us am fake, wants to imitate us to make Portal website real! You think that we do stop developing UC, to raise hand to surrender he to receive the hand? Do not have a dream!” 徐晋钟愤怒的说道:“陈同,你不要在这里危言耸听,牧野科技不是什么善男信女,我看他们报复我们是假,想模仿我们做门户网站才是真吧！你以为我们停止开发UC、举手投降他就会收手吗？别做梦了！” Xu Jinzhong is going all out to guard own territory , and getting free responsibility with every effort, actually didn't expect bumps into, but also really said right the Li Mu's real intention. 徐晋钟只是在拼命捍卫自己的领地并且尽最大可能的开脱责任,却没想到误打误撞,还真说对了李牧的真实意图。 Li Mu always does not fear UC, this previous life does not have competently QQ product, this whole life wants to contend with own YY is dream of a fool, Li Mu wants to punish one as a warning to others with UC simply, immediately Instant Messenger domain he, not only wants one-party rule, what he wants is only this one, therefore he must begin to Sina, making the entire industry remember own working style, in addition, he also truly needs Portal website to support Muye Science and Technology following in the development of PC end domain, even if Sina from abandoning martial arts, gets rid of UC to raise hand to surrender, giving up that Li Mu will not pay a man back in his own coin absolutely makes the Portal net. 李牧从来都不怕UC,这个上辈子就没能干的过QQ的产品,这辈子想跟自己的YY一较高下简直是痴人说梦,李牧只是想拿UC来杀鸡儆猴,即时通讯领域他不只是要一家独大,他要的是仅此一家,所以他必须要对新浪动手,让整个行业记住自己的做事风格,除此之外,他也确实需要一个门户网站来支撑牧野科技后续在PC端领域的发展,所以就算新浪自废武功、干掉UC举手投降,李牧也绝对不会礼尚往来的放弃做门户网。 Now the Li Mu's intention is very clear, Sina must stop to develop UC, then looks at do helplessly get online the YY Portal net, the heart stopper? stops up was right. 现在李牧的意图很明确,新浪必须停止继续开发UC,然后眼睁睁的看着自己上线YY门户网,心塞吗？塞就对了。 A conference, had not found any substantive solution. 一场会议,没有找到任何实质性的解决办法。 Li Mu always has this ability, compels own opponent to a non-solution boundary, Li Mu shielded Sina from the Muye Science and Technology product line, Sina let alone counter-attacks, does not have including a theoretical foundation of protest. 李牧总有这种能耐,把自己的对手逼到一个无解的境界中去,李牧从牧野科技的产品线中屏蔽了新浪,新浪别说反击,连一个抗议的理论依据都没有。 However, the time is exceptionally tight to Sina, if NASDAQ opened beforehand unable to solve this problem, that consequence was serious. 但是,时间对新浪而言异常紧迫,如果纳斯达克开盘之前解决不了这个问题,那后果就严重了。 Sina CEO wants to make Li Mu to chat, he has not guessed correctly that now Li Mu must make Portal, he thought Li Mu this is the pure retaliation, to guard the YY absolute position UC that but to has not gotten online starts fatally strikes, at present, he has to acknowledge, in his at heart, him has compromised, he wants to indicate a standpoint to Li Mu: So long as Li Mu stops the blockade of own product system to Sina, he is willing to dismiss the UC team immediately, Li Mu wants Liu Xuebin and team that but was dug by own high price expel Sina completely. 新浪CEO很想约李牧聊一聊,他现在并没有猜到李牧也要做门户,他只是觉得李牧这是单纯的报复,为了捍卫自己YY的绝对地位而对尚未上线的UC发动致命一击,眼下,他不得不承认,在他的心里,他已经妥协了,他很想向李牧表明一个立场:只要李牧停止自有产品体系对新浪的封锁,他愿意立刻就地解散UC团队,把李牧想要但又被自己高价挖来的刘学彬及其团队全部赶出新浪。 Therefore, he formulated two strategies in the conference, or pacifying, either goes all out. 于是,他在会议上制定了两个策略,要么绥靖,要么拼命。 Choice pacifying, that raises hand to surrender and cede territory and pay indemnities immediately, sacrificed UC to preserve Portal, but the premise is Li Mu is willing to accept. 选择绥靖,那就立刻举手投降、割地赔款,牺牲UC保全门户,但前提是李牧愿意接受。 The choice goes all out, actually also has nothing to assign/life to spell, you did me, to make me eat not making a sound were unable to speak out about one's grievances greatly, if you really did not give to keep a way out, I was ready for any sacrifice that 26% current capacity all not to want, if also wants completely all means various with a variety and to look for trouble to Muye Science and Technology in domains. 选择拼命,其实也没什么命好拼,你这么不声不响的搞了我、让我吃了这么大哑巴亏,如果你真不给留一条生路,那我就豁出去那26%的流量全不要了,也要想尽一切办法用各种方式、在各种领域给牧野科技找麻烦。 Therefore he according to these two strategies, decided two sets to carry out the plan, first, he prepares to relate with Muye Science and Technology immediately, one side came to see with Li Mu personally, ceded territory and paid indemnities on own initiative, with giving up UC took the condition, received in exchange for sparing and not punishing too severely of Li Mu to Sina, but, he also wanted Chen Tong to lead the edition department of Portal net, immediately starts to prepare the special manuscript, prepared to use Sina net platform, initiated the public opinion to subjugate the war to Muye Science and Technology, the manuscript content not only need aim at the Sina fact to enlarge Muye Science and Technology deliberately, but must summarize Muye Science and Technology in this year in various internet industry despicable competition methods, if oneself drew back step Li Mu also not. Relents, that turns into Muye Science and Technology using the Portal influence is the target of public criticism. 所以他根据这两个策略,定了两套执行方案,首先,他准备立刻跟牧野科技联系,亲自上门去跟李牧见一面,主动割地赔款,用放弃UC作为条件,换取李牧对新浪的高抬贵手,但是,他也要陈同带领门户网的编辑部门,立刻开始准备专题稿件,准备利用新浪网这个平台,对牧野科技发起舆论征讨战,稿件内容不但要把牧野科技蓄意针对新浪的事实进行放大,还要总结牧野科技这一年来在互联网行业各种卑劣的竞争手段,如果自己退一步李牧还不松口,那就把利用门户的影响力把牧野科技变成众矢之的。 Chen Tong does not catch cold to the second plan, because he is clear, YY although did not have own Portal website, but it has all product lines -based the information delivery abilities, this point and Sina Portal is different, the Sina Portal content is the passive delivery, can only place Sina online, to wait for the user to receive the content that wanting to transmit, but Muye Science and Technology just the opposite, its information delivery is the initiative delivery, gives all YY users the information delivery directly. 陈同对第二套方案并不感冒,因为他心里清楚,YY虽然还没有自己的门户网站,但它早就有了基于所有产品线的信息投放能力,这一点和新浪门户是不一样的,新浪门户的内容是被动投放,只能把想要传达的内容放在新浪网上、等待用户来接收,但是牧野科技恰恰相反个,它的信息投放是主动投放,直接把信息投放给所有的YY用户。 Therefore compares, Chen Tong thinks that the YY information delivery ability and delivery conversion rate be much higher than much the Sina net, if Sina carries out the opinion warfare with Muye Science and Technology, wins more possible is Muye Science and Technology. 所以相比起来,陈同认为YY的信息投放能力以及投放转化率要比新浪网高得多得多,如果新浪跟牧野科技搞舆论战,胜出的更可能是牧野科技。 Based on this consideration, Chen Tong expressed own view again, he first said oneself viewpoint, later summarized: „I thought that we temporarily do not arrange and Muye Science and Technology made war comprehensively, if makes war comprehensively, the probability that we win is small, moreover we, if declares war to Muye Science and Technology in the public opinion level on own initiative, actually in people eyes we are not self-defensing, but provokes the conflict on own initiative, after all Muye Science and Technology has not published any content about Sina from beginning to end, without to Sina issued that any combative opinion, they shielded Sina in oneself product line, if we launch the opinion warfare to Muye Science and Technology on own initiative, how can seek the populace to sympathize?” 基于这一层考虑,陈同再次发表了自己的看法,他先是把自己的观点说了出来,随后总结道:“我觉得我们暂时还是不要筹备和牧野科技全面开战了,如果全面开战,我们赢的机率非常小,而且我们如果主动在舆论层面向牧野科技宣战,其实在民众眼里我们并非是在自卫,而是主动挑起争端,毕竟牧野科技从头到尾没有发表过任何关于新浪的内容,也没有对新浪发布任何进攻性的言论,他们只是在自己的产品线里屏蔽了新浪,我们如果主动向牧野科技发动舆论战,怎么能博取到大众同情？”
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